L. Golovko, O. Yara, O. Uliutina, T. Kondratiuk, H. Lidiia
The purpose of the article is to identify the positive experience of Slovakia in the field of legal liability of medical workers, which has been successful in practice and therefore worth following, both in Ukraine and in other states. To achieve this purpose, general and special scientific research methods were used, in particular dialectical, historical-legal, systematic, and comparative legal methods. The legal regulation of liability for the provision of medical services constantly generates debate in scientific circles and in practical implementation. The legislation of Ukraine does not regulate concepts such as medical mistakes and medical crimes. The lack of regulatory criteria for medical mistakes and crimes, the difficulty in determining the cause and effect relationship, as well as the need for professional supervision in the provision of medical services, encourages the study of foreign experience, mainly the experience of the European Union Member States in this field.
{"title":"Responsibility in the Field of Providing Medical Services: The Experience of Slovakia","authors":"L. Golovko, O. Yara, O. Uliutina, T. Kondratiuk, H. Lidiia","doi":"10.46925//rdluz.40.20","DOIUrl":"https://doi.org/10.46925//rdluz.40.20","url":null,"abstract":"The purpose of the article is to identify the positive experience of Slovakia in the field of legal liability of medical workers, which has been successful in practice and therefore worth following, both in Ukraine and in other states. To achieve this purpose, general and special scientific research methods were used, in particular dialectical, historical-legal, systematic, and comparative legal methods. The legal regulation of liability for the provision of medical services constantly generates debate in scientific circles and in practical implementation. The legislation of Ukraine does not regulate concepts such as medical mistakes and medical crimes. The lack of regulatory criteria for medical mistakes and crimes, the difficulty in determining the cause and effect relationship, as well as the need for professional supervision in the provision of medical services, encourages the study of foreign experience, mainly the experience of the European Union Member States in this field.","PeriodicalId":42302,"journal":{"name":"Revista de la Universidad del Zulia","volume":"89 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79982191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yevhen Leheza, Volodymyr Horbalinskiy, V. Berezniak, V. Khashev, V. Oleksenko
The object of the investigation consists of the disclosure of procedural legislation, through the implementation of effective mechanisms of legal incidence on procedural aspects, which constitute the framework for the protection of the violated environmental rights and interests of citizens or other subjects of environmental legal relationships. Main content. A certain innovation may be the introduction of the institution of group lawsuits (massive, collective)in Ukraine, which will simplify access to justice for citizens, it will increase its quality and, due to the reduction of theburden on the courts, will accelerate the consideration of cases, including those of an environmental nature. Methodology: The methodological basis of the research is the dialectical method of scientific knowledge; Through the application of this method, the legal, functional, organizational and procedural aspects of the protection of environmental rights and interests in the courts were considered. conclusions. The article argues the need for new forms of protection of the rights and interests of a significant number of people; this is absolutely necessary in the context of the specificity of environmental disputes.
{"title":"Methodsfor theProtection of Environmental Rights and Interests Through LegalProceedings: Administrative Aspect and Criminal Aspect","authors":"Yevhen Leheza, Volodymyr Horbalinskiy, V. Berezniak, V. Khashev, V. Oleksenko","doi":"10.46925//rdluz.40.14","DOIUrl":"https://doi.org/10.46925//rdluz.40.14","url":null,"abstract":"The object of the investigation consists of the disclosure of procedural legislation, through the implementation of effective mechanisms of legal incidence on procedural aspects, which constitute the framework for the protection of the violated environmental rights and interests of citizens or other subjects of environmental legal relationships. Main content. A certain innovation may be the introduction of the institution of group lawsuits (massive, collective)in Ukraine, which will simplify access to justice for citizens, it will increase its quality and, due to the reduction of theburden on the courts, will accelerate the consideration of cases, including those of an environmental nature. Methodology: The methodological basis of the research is the dialectical method of scientific knowledge; Through the application of this method, the legal, functional, organizational and procedural aspects of the protection of environmental rights and interests in the courts were considered. conclusions. The article argues the need for new forms of protection of the rights and interests of a significant number of people; this is absolutely necessary in the context of the specificity of environmental disputes.","PeriodicalId":42302,"journal":{"name":"Revista de la Universidad del Zulia","volume":"246 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80598126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
V. Marhasova, N. Kholiavko, O. Popelo, D. Krylov, A. Zhavoronok, Oleksii Biliaze
Higher Education plays an important role in ensuring the Sustainable Development of the countries. The purpose of the article is to systematize scientific approaches to the study of the impact of digitalization on ensuring the Sustainable Development of Ukraine and its regions in the conditions of modern COVID-19 and military challenges. The methodological basis of this study is a systematic approach, as well as general and special scientific research methods, namely: systematic analysis and generalization, grouping, induction and deduction, abstract-logical, scientific abstraction and modeling, graphic methods. The authors verified that Higher Education has a tangible positive impact on the dynamics of Sustainable Development of Ukraine and its regions. First of all, this influence is carried out through the educational and research activities of universities. The article emphasizes that it was digitalization that allowed universities to maintain their competitive positions in the educational services market in the conditions of COVID-19 and war challenges.
{"title":"The Impact of Digitalization on the Sustainable Development of Ukraine: COVID-19 and War Challenges for Higher Education","authors":"V. Marhasova, N. Kholiavko, O. Popelo, D. Krylov, A. Zhavoronok, Oleksii Biliaze","doi":"10.46925//rdluz.40.24","DOIUrl":"https://doi.org/10.46925//rdluz.40.24","url":null,"abstract":"Higher Education plays an important role in ensuring the Sustainable Development of the countries. The purpose of the article is to systematize scientific approaches to the study of the impact of digitalization on ensuring the Sustainable Development of Ukraine and its regions in the conditions of modern COVID-19 and military challenges. The methodological basis of this study is a systematic approach, as well as general and special scientific research methods, namely: systematic analysis and generalization, grouping, induction and deduction, abstract-logical, scientific abstraction and modeling, graphic methods. The authors verified that Higher Education has a tangible positive impact on the dynamics of Sustainable Development of Ukraine and its regions. First of all, this influence is carried out through the educational and research activities of universities. The article emphasizes that it was digitalization that allowed universities to maintain their competitive positions in the educational services market in the conditions of COVID-19 and war challenges.","PeriodicalId":42302,"journal":{"name":"Revista de la Universidad del Zulia","volume":"35 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85401017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nelson Sanguinetty, Alexander Rabinovich, María Martínez, E. Hernández, Marielys Matos, Nadim El Maaz, Raúl Rabinovich
Los fibrosarcomas son tumores malignos de fibroblastos, raros. La edad en las formas infantiles está entre 5 y 10 años. Afecta tejidos blandos profundos en extremidades inferiores o el tronco y puede presentarse con crecimiento rápido y variable. Objetivo: Se presenta un caso de fibrosarcoma conjuntival. Caso clínico: Paciente masculino 10 años de edad Evaluado en consulta de oftalmología por aumento de volumen en región bulbar de párpado inferior de ojo derecho, una semana de evolución y de crecimiento rápido. conjuntival. Lesión de aproximadamente 1,5 x 1.2 cm endurecida y con hiperemia Resultados: Se realizó resección del tumor, medidas 3,5 x 2,3 cm, superficie externa blanco amarillenta y con focos color marrón oscuro. Se procesa biopsia e inmunohistoquímica, reportando antígeno KI-67 en 60% lo que refleja actividad proliferativa del tejido. Conclusión: Fibrosarcoma de conjuntiva bien diferenciado con elevada actividad mitótica. Es referido para tratamiento oncológico con seguimiento por oftalmología.
{"title":"Fibrosarcoma conjuntival: Un caso inusual con estudio inmunohistoquímico","authors":"Nelson Sanguinetty, Alexander Rabinovich, María Martínez, E. Hernández, Marielys Matos, Nadim El Maaz, Raúl Rabinovich","doi":"10.46925//rdluz.40.15","DOIUrl":"https://doi.org/10.46925//rdluz.40.15","url":null,"abstract":"Los fibrosarcomas son tumores malignos de fibroblastos, raros. La edad en las formas infantiles está entre 5 y 10 años. Afecta tejidos blandos profundos en extremidades inferiores o el tronco y puede presentarse con crecimiento rápido y variable. Objetivo: Se presenta un caso de fibrosarcoma conjuntival. Caso clínico: Paciente masculino 10 años de edad Evaluado en consulta de oftalmología por aumento de volumen en región bulbar de párpado inferior de ojo derecho, una semana de evolución y de crecimiento rápido. conjuntival. Lesión de aproximadamente 1,5 x 1.2 cm endurecida y con hiperemia Resultados: Se realizó resección del tumor, medidas 3,5 x 2,3 cm, superficie externa blanco amarillenta y con focos color marrón oscuro. Se procesa biopsia e inmunohistoquímica, reportando antígeno KI-67 en 60% lo que refleja actividad proliferativa del tejido. Conclusión: Fibrosarcoma de conjuntiva bien diferenciado con elevada actividad mitótica. Es referido para tratamiento oncológico con seguimiento por oftalmología.","PeriodicalId":42302,"journal":{"name":"Revista de la Universidad del Zulia","volume":"65 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85610523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
El objetivo del artículo consiste en reflexionar acerca del valor de la vida desde la perspectiva de la Antropología cristiana, para lo cual se han seleccionado algunos textos provenientes del magisterio de la Iglesia. La Antropología cristiana interpreta la vida como una consecuencia del designio de Dios en favor de la realización plena de la persona humana. En la relación Dios-hombre radica la dignidad de este último y adquiere relevancia la vida en cuanto don divino. Esta visión del hombre asociada a lo trascendente, es una oportunidad para promover la cultura de la vida, como camino que conduce al reconocimiento de la dignidad de la persona humana y a la reivindicación del equilibrio ecológico del planeta.
{"title":"El valor de la vida en la Antropología cristiana","authors":"Reyber Parra Contreras","doi":"10.46925//rdluz.40.01","DOIUrl":"https://doi.org/10.46925//rdluz.40.01","url":null,"abstract":"El objetivo del artículo consiste en reflexionar acerca del valor de la vida desde la perspectiva de la Antropología cristiana, para lo cual se han seleccionado algunos textos provenientes del magisterio de la Iglesia. La Antropología cristiana interpreta la vida como una consecuencia del designio de Dios en favor de la realización plena de la persona humana. En la relación Dios-hombre radica la dignidad de este último y adquiere relevancia la vida en cuanto don divino. Esta visión del hombre asociada a lo trascendente, es una oportunidad para promover la cultura de la vida, como camino que conduce al reconocimiento de la dignidad de la persona humana y a la reivindicación del equilibrio ecológico del planeta.","PeriodicalId":42302,"journal":{"name":"Revista de la Universidad del Zulia","volume":"39 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82453560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rosa María Medina Borges, Amalia Álvarez Medina, Talía Méndez Llerena, Susana Solís Solís
El artículo se propone:valorar la influencia de las tribus urbanas en el comportamiento social y la salud de los jóvenes cubanos que pertenencen a ellas. Se presenta una articulación basada en criterios de autores, tanto de las Ciencias Sociales como de las Ciencias Médicas, conla búsqueda de la interrelaciónentre las categorías identidad (es) y juventud(es), principales tribus urbanas que existen en Cuba, su comportamiento social y las posibles implicaciones para la salud de sus miembros. Se significael rol de enfermeros/as ymédicos(as) en la prevención, detección, y acompañamiento de los(las)jóvenes.Durante la etapa juvenil, los proyectos de vida juegan un rol protagónico, no obstante, la búsqueda y alcance de esas metas no transcurre de manera lineal ni armónica. El(la)profesional de la salud deberealizar una labor personalizada en la prevención de las adicciones, con grupos vulnerables o de alto riesgo.
{"title":"Tribus urbanas y salud. Apuntes desde Cuba","authors":"Rosa María Medina Borges, Amalia Álvarez Medina, Talía Méndez Llerena, Susana Solís Solís","doi":"10.46925//rdluz.40.19","DOIUrl":"https://doi.org/10.46925//rdluz.40.19","url":null,"abstract":"El artículo se propone:valorar la influencia de las tribus urbanas en el comportamiento social y la salud de los jóvenes cubanos que pertenencen a ellas. Se presenta una articulación basada en criterios de autores, tanto de las Ciencias Sociales como de las Ciencias Médicas, conla búsqueda de la interrelaciónentre las categorías identidad (es) y juventud(es), principales tribus urbanas que existen en Cuba, su comportamiento social y las posibles implicaciones para la salud de sus miembros. Se significael rol de enfermeros/as ymédicos(as) en la prevención, detección, y acompañamiento de los(las)jóvenes.Durante la etapa juvenil, los proyectos de vida juegan un rol protagónico, no obstante, la búsqueda y alcance de esas metas no transcurre de manera lineal ni armónica. El(la)profesional de la salud deberealizar una labor personalizada en la prevención de las adicciones, con grupos vulnerables o de alto riesgo.","PeriodicalId":42302,"journal":{"name":"Revista de la Universidad del Zulia","volume":"19 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87421860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The p urp ose of t he art icle is t o st ud y the inte grat ion of d igit ali zat ion and the Gre e n Econom y, ide nt ifying t he charact e rist ics of t he ir com b inat ion and de ve lopm e nt , and ge ne rat ing re com m end at ions t o achie ve a posit ive syne rg ist ic e ffe ct and t o acce le rate t he t ransit ion t o Ind ust ry 5.0 . The art icle is ded icat ed t o t he com b inat ion of Gre e n Econom y and d igit alizat ion, which le ad s t o t he em e rge nce of com p le te ly ne w fe at ure s in t he Econom y. The re le vance of t he top ic is d ete rm ine d b y the fact t hat t he use and deve lopm ent of hum an cap ital, the Gre e n Econom y and d igit alizat ion can have an im p ort ant syne rgist ic e ffe ct wit h t he em e rge nce of ne w charact e rist ic s, wit h b ot h p osit ive and negat ive conseq ue nce s, and affe ct t he achie vem ent of t he goal. sust a inab le d e ve lopment . Re se arch m et hod s: analys is and synt he sis, ab st ract ion and ge ne ralizat ion, a sy st em at ic app roach to the analysis of t he Gre e n and Digit al Econom y, e conom ic-st at ist ical and m at hem at ical analys is. Th e art icle ide nt ifie s t hefund am ent al ris ks of t he d igitalizat ion of t he Econom y, be ing t he m ain one s: t he de p let ion of lim ited re source s, e le ct ronic wa st e , t he de epe ning of asym m et ric de ve lopm e nt .
p urp大阪证交所(t)他艺术冰柱t o圣ud y强度使高兴离子d igit阿里扎-离子和Gre e n衣可诺y, ide nt对t他生产e t的球场骚乱ics红外com b inat离子和de ve lopm e nt和通用电气ne鼠ing再保险com m结束在离子t o大力已经假定我以前rg是ic e ffe ct和t o访问le率t他ransit离子t o印第安纳科大ry 5.0。艺术冰柱是d icat ed t o t他com b inat离子Gre e n衣可诺y和d igit alizat离子,le广告s t o t他em e rge指标提供的com p le te ly ne w s在t铁在保证他衣可诺y。t的再保险勒万斯他高级集成电路高频rm ine d b y t帽子他哼一个帽的使用和开发lopm ent斜体字,Gre e n衣可诺y和d igit alizat离子可以有一个im p支持蚂蚁然后rgist ic e ffe ct智慧h t他em e rge ne w出版社生产e球场骚乱ic,智慧h b ot h p osit ive negat ive conseq问题不错的年代,这对实现目标有很大的影响。这是我们发展的必经之路。本文研究了绿色经济与数字经济分析的主要方法:分析方法与综合分析方法、分析方法与综合分析方法、分析方法与综合分析方法、分析方法与综合分析方法、分析方法与综合分析方法、分析方法与综合分析方法。本文认为，在经济数字化进程中存在的主要风险是:有限资源的开发利用，经济数字化进程中存在的主要风险，经济数字化进程中存在的主要风险，经济数字化进程中存在的主要风险，经济数字化进程中存在的主要风险，经济数字化进程中存在的主要风险，经济数字化进程中存在的主要风险，经济数字化进程中存在的主要风险，经济数字化进程中存在的主要风险，经济数字化进程中存在的主要风险，经济数字化进程中存在的主要风险，经济数字化进程中存在的主要风险。
{"title":"DigitalIntegrationand Green Economy for the Transition to Industry 5.0","authors":"J. Kotowicz-Jawor, H. Matviienko","doi":"10.46925//rdluz.40.13","DOIUrl":"https://doi.org/10.46925//rdluz.40.13","url":null,"abstract":"The p urp ose of t he art icle is t o st ud y the inte grat ion of d igit ali zat ion and the Gre e n Econom y, ide nt ifying t he charact e rist ics of t he ir com b inat ion and de ve lopm e nt , and ge ne rat ing re com m end at ions t o achie ve a posit ive syne rg ist ic e ffe ct and t o acce le rate t he t ransit ion t o Ind ust ry 5.0 . The art icle is ded icat ed t o t he com b inat ion of Gre e n Econom y and d igit alizat ion, which le ad s t o t he em e rge nce of com p le te ly ne w fe at ure s in t he Econom y. The re le vance of t he top ic is d ete rm ine d b y the fact t hat t he use and deve lopm ent of hum an cap ital, the Gre e n Econom y and d igit alizat ion can have an im p ort ant syne rgist ic e ffe ct wit h t he em e rge nce of ne w charact e rist ic s, wit h b ot h p osit ive and negat ive conseq ue nce s, and affe ct t he achie vem ent of t he goal. sust a inab le d e ve lopment . Re se arch m et hod s: analys is and synt he sis, ab st ract ion and ge ne ralizat ion, a sy st em at ic app roach to the analysis of t he Gre e n and Digit al Econom y, e conom ic-st at ist ical and m at hem at ical analys is. Th e art icle ide nt ifie s t hefund am ent al ris ks of t he d igitalizat ion of t he Econom y, be ing t he m ain one s: t he de p let ion of lim ited re source s, e le ct ronic wa st e , t he de epe ning of asym m et ric de ve lopm e nt .","PeriodicalId":42302,"journal":{"name":"Revista de la Universidad del Zulia","volume":"1 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79255620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Víctor Samuel Dámaso Márquez Tirado, Emilio César Córdova Flores, Elba Adriana Vilela Ordinola, Fernando Emilio Escudero Vílchez, Mateo Mario Salazar Avalos
El artículo tiene por objetivo resaltar el valor de la Psicología positiva como herramienta de los docentes para incentivar la autoconfianza y la salud mental del estudiante universitario. El método empleado fue la revisión sistemática, la cual se dio a través de un diagrama Prisma y una tabla de autoría. Además, la información fue recopilada de bases de datos de repositorios indexados, tales como: Scielo, Elsevier, Springer y Redalyc. Se tuvo en consideración el idioma, país y los años de antigüedad para la selección de los trabajos de investigación. La Psicología positiva influye favorablemente en la labor de los docentes, ya que estos pueden desempeñar una función óptima para guiar y acompañar a los estudiantes universitarios. Es recomendable que los docentes reconozcan sus fortalezas, debilidades y presenten un alto nivel de competencias emocionales, de manera que puedan incidir positivamente en los estudiantes y ayudarlos a tener un rendimiento académico, aunado a un desarrollo personal óptimo, asociado a la salud mental.
{"title":"La Psicología positiva y las habilidades del docente para incentivar la salud mental del estudiante universitario","authors":"Víctor Samuel Dámaso Márquez Tirado, Emilio César Córdova Flores, Elba Adriana Vilela Ordinola, Fernando Emilio Escudero Vílchez, Mateo Mario Salazar Avalos","doi":"10.46925//rdluz.40.26","DOIUrl":"https://doi.org/10.46925//rdluz.40.26","url":null,"abstract":"El artículo tiene por objetivo resaltar el valor de la Psicología positiva como herramienta de los docentes para incentivar la autoconfianza y la salud mental del estudiante universitario. El método empleado fue la revisión sistemática, la cual se dio a través de un diagrama Prisma y una tabla de autoría. Además, la información fue recopilada de bases de datos de repositorios indexados, tales como: Scielo, Elsevier, Springer y Redalyc. Se tuvo en consideración el idioma, país y los años de antigüedad para la selección de los trabajos de investigación. La Psicología positiva influye favorablemente en la labor de los docentes, ya que estos pueden desempeñar una función óptima para guiar y acompañar a los estudiantes universitarios. Es recomendable que los docentes reconozcan sus fortalezas, debilidades y presenten un alto nivel de competencias emocionales, de manera que puedan incidir positivamente en los estudiantes y ayudarlos a tener un rendimiento académico, aunado a un desarrollo personal óptimo, asociado a la salud mental.","PeriodicalId":42302,"journal":{"name":"Revista de la Universidad del Zulia","volume":"97 6 Pt 1 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89542252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Kovalchuk, O. Arefieva, A. Shevchenko, O. Kononov, Mykola Subachov
Under the current conditions of the COVID-19 pandemic, the practice of providing goods and services, as well as their availability to consumers, remains relevant and requires further scientific research. The purpose of the article is to substantiate the conceptual basis of using digital marketing technologies in the commercial activities of enterprises to increase their value, competitiveness and ensure sustainability of development in the conditions of the COVID-19 pandemic. The methodological basis of the study of the use of digital marketing technologies in the commercial activities of enterprises in the conditions of the COVID-19 pandemic is a systematic approach and principles of digital marketing management, including: goal orientation, efficiency, functionality and complexity. The feasibility of the complex application of digital marketing tools in the commercial activities of the enterprise for the implementation of the marketing strategy in the conditions of the COVID-19 pandemic has been proven, including: contextual advertising, SEO and SEM promotion, banner advertising, advertising windows, television advertising, radio advertising, advertising in gaming, shopping and other applications, native advertising, SMS mailing, QR codes in offline mode, viral advertising, advertising in messengers, teaser advertising, retargeting. The advantages and disadvantages of using digital marketing in the commercial activity of the enterprise in the conditions of the COVID-19 pandemic are highlighted. The need to apply promising innovative implementations in the field of digital marketing has been proven, which should include: the use of online testing; implementation of voice search; use of chat bots; use of video marketing; use of interactive content.
{"title":"The Use of Digital Marketing Technologies in the Commercial Activity to Increase Enterprises’ Value in the COVID-19 Conditions","authors":"S. Kovalchuk, O. Arefieva, A. Shevchenko, O. Kononov, Mykola Subachov","doi":"10.46925//rdluz.40.28","DOIUrl":"https://doi.org/10.46925//rdluz.40.28","url":null,"abstract":"Under the current conditions of the COVID-19 pandemic, the practice of providing goods and services, as well as their availability to consumers, remains relevant and requires further scientific research. The purpose of the article is to substantiate the conceptual basis of using digital marketing technologies in the commercial activities of enterprises to increase their value, competitiveness and ensure sustainability of development in the conditions of the COVID-19 pandemic. The methodological basis of the study of the use of digital marketing technologies in the commercial activities of enterprises in the conditions of the COVID-19 pandemic is a systematic approach and principles of digital marketing management, including: goal orientation, efficiency, functionality and complexity. The feasibility of the complex application of digital marketing tools in the commercial activities of the enterprise for the implementation of the marketing strategy in the conditions of the COVID-19 pandemic has been proven, including: contextual advertising, SEO and SEM promotion, banner advertising, advertising windows, television advertising, radio advertising, advertising in gaming, shopping and other applications, native advertising, SMS mailing, QR codes in offline mode, viral advertising, advertising in messengers, teaser advertising, retargeting. The advantages and disadvantages of using digital marketing in the commercial activity of the enterprise in the conditions of the COVID-19 pandemic are highlighted. The need to apply promising innovative implementations in the field of digital marketing has been proven, which should include: the use of online testing; implementation of voice search; use of chat bots; use of video marketing; use of interactive content.","PeriodicalId":42302,"journal":{"name":"Revista de la Universidad del Zulia","volume":"37 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82061039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Los sistemas industriales de producción mientras agotan las existencias de materiales, liberan emisiones en formas que la naturaleza no puede asimilar, para solventar esta situación una incipiente alternativa es transitar a un modelo de Economía Circular en el que los procesos industriales optimicen sus flujos energéticos y se sustituya la demanda y participación de energías fósiles por renovables, situación que ha presentado barreras que aún no se entienden del todo y que han obstaculizado su adopción. Es por ello que, el objetivo de esta investigación consistió en modelar las barreras energéticas, a través del Modelado Estructural Interpretativo y la Matriz de Impacto Cruzado-Multiplicación Aplicada a la Clasificación. Se concluye que las barreras y sus interrelaciones prioritarias se orienten a lo político-regulatorio, por lo que se sugiere promover un marco jurídico fundamentado en las mejores prácticas internacionales para fomentar la transición a la circularidad energética.
{"title":"Modelación de barreras energéticas para la transición industrial en la Economía Circular","authors":"Fernando Lámbarry-Vilchis, J. Moreno-Jiménez","doi":"10.46925//rdluz.40.09","DOIUrl":"https://doi.org/10.46925//rdluz.40.09","url":null,"abstract":"Los sistemas industriales de producción mientras agotan las existencias de materiales, liberan emisiones en formas que la naturaleza no puede asimilar, para solventar esta situación una incipiente alternativa es transitar a un modelo de Economía Circular en el que los procesos industriales optimicen sus flujos energéticos y se sustituya la demanda y participación de energías fósiles por renovables, situación que ha presentado barreras que aún no se entienden del todo y que han obstaculizado su adopción. Es por ello que, el objetivo de esta investigación consistió en modelar las barreras energéticas, a través del Modelado Estructural Interpretativo y la Matriz de Impacto Cruzado-Multiplicación Aplicada a la Clasificación. Se concluye que las barreras y sus interrelaciones prioritarias se orienten a lo político-regulatorio, por lo que se sugiere promover un marco jurídico fundamentado en las mejores prácticas internacionales para fomentar la transición a la circularidad energética.","PeriodicalId":42302,"journal":{"name":"Revista de la Universidad del Zulia","volume":"11 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86962299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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