The aims of this study were (a) to investigate the mediating role of vengeance in the relationship between self-enhancement and negative word-of-mouth (NWOM) intention, (b) to examine the moderated mediation role of helping other consumers, and (c) to test moderated moderation role of gender. The study employs Process Macro software to achieve research aims with the sample of 767 consumers. The results show that (a) vengeance has a partial mediating role in the relationship between self-enhancement and NWOM intention, (b) helping other consumers has a moderated mediation role in this indirect relationship, and (c) the moderated mediation role of helping other consumers is moderated by gender (difference for females) only in the effect of self-enhancement on vengeance. Research is important to understand the antecedents of NWOM.
{"title":"Self-enhancement and negative word-of-mouth intention: Mediating role of vengeance and moderated mediation model of helping other consumers and gender","authors":"Emrah Tokgöz, Onur Şaylan","doi":"10.30519/ahtr.1140114","DOIUrl":"https://doi.org/10.30519/ahtr.1140114","url":null,"abstract":"The aims of this study were (a) to investigate the mediating role of vengeance in the relationship between self-enhancement and negative word-of-mouth (NWOM) intention, (b) to examine the moderated mediation role of helping other consumers, and (c) to test moderated moderation role of gender. The study employs Process Macro software to achieve research aims with the sample of 767 consumers. The results show that (a) vengeance has a partial mediating role in the relationship between self-enhancement and NWOM intention, (b) helping other consumers has a moderated mediation role in this indirect relationship, and (c) the moderated mediation role of helping other consumers is moderated by gender (difference for females) only in the effect of self-enhancement on vengeance. Research is important to understand the antecedents of NWOM.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"117 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75758794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In recent years, the adventure-seeking behaviour of tourists has increased the consumption of mountain tourism. The research on mountain tourism, however, is fragmented, highlighting the gaps in the current literature. This study uses bibliometric analysis to summarise the literature from 1462 articles published on mountain tourism between 1982 to 2022. The study uses bibliographic data to carry out descriptive and network analysis. The co-authorship network is used to highlight the impactful contributors to mountain tourism research. Further, keyword co-occurrence and bibliographic coupling networks helped in identifying the economic development, nature conservation and preservation, climate change and future of mountain tourism, and tourist satisfaction and marketing as the themes in the mountain tourism research. The content analysis of these clusters delivers insight into past research and suggests research for future avenues. The study offers advantages to the researchers and practitioners by suggesting future research avenues and policy actions.
{"title":"Bibliometric Analysis and Literature Review of Mountain Tourism","authors":"Shekhar","doi":"10.30519/ahtr.1143501","DOIUrl":"https://doi.org/10.30519/ahtr.1143501","url":null,"abstract":"In recent years, the adventure-seeking behaviour of tourists has increased the consumption of mountain tourism. The research on mountain tourism, however, is fragmented, highlighting the gaps in the current literature. This study uses bibliometric analysis to summarise the literature from 1462 articles published on mountain tourism between 1982 to 2022. The study uses bibliographic data to carry out descriptive and network analysis. The co-authorship network is used to highlight the impactful contributors to mountain tourism research. Further, keyword co-occurrence and bibliographic coupling networks helped in identifying the economic development, nature conservation and preservation, climate change and future of mountain tourism, and tourist satisfaction and marketing as the themes in the mountain tourism research. The content analysis of these clusters delivers insight into past research and suggests research for future avenues. The study offers advantages to the researchers and practitioners by suggesting future research avenues and policy actions.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"117 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78576865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Heritage tourism destinations (HTDs) in rural places host not only tourists and tourism service facilities but also negative consequences such as urbanization and overtourism-based spatial transformation on the social, economic, and physical landscape. This paper aims to investigate the ontological groundings of a rehashed overtourism phenomenon by employing an integrative reviewing method of related literature with a focus on rural HTDs and reveal the landscape change by extracting the spatial transformation from satellite images and historical orthophotos of Olympos/Turkey by using semi-automatic classification analysis in QGIS. The findings implicate that the indicators of overtourism can be grounded on the latest levels of the Creative Destruction Model, the Vicious Circle, and the Tourismification approaches, however, still there is a need for reconceptualization of the phenomenon. Moreover, the findings showed that the modus operandi of overtourism-based spatial expansion of tourism service units in protected areas follows a path through the gaps between the two inverse philosophies of protection and use which is critical for stage changes in the evolution process of HTD.
{"title":"The Conceptual Grounding of Overtourism and Overtourism-Driven Change: Olympos Case","authors":"Barış Seyhan","doi":"10.30519/ahtr.1120409","DOIUrl":"https://doi.org/10.30519/ahtr.1120409","url":null,"abstract":"Heritage tourism destinations (HTDs) in rural places host not only tourists and tourism service facilities but also negative consequences such as urbanization and overtourism-based spatial transformation on the social, economic, and physical landscape. This paper aims to investigate the ontological groundings of a rehashed overtourism phenomenon by employing an integrative reviewing method of related literature with a focus on rural HTDs and reveal the landscape change by extracting the spatial transformation from satellite images and historical orthophotos of Olympos/Turkey by using semi-automatic classification analysis in QGIS. The findings implicate that the indicators of overtourism can be grounded on the latest levels of the Creative Destruction Model, the Vicious Circle, and the Tourismification approaches, however, still there is a need for reconceptualization of the phenomenon. Moreover, the findings showed that the modus operandi of overtourism-based spatial expansion of tourism service units in protected areas follows a path through the gaps between the two inverse philosophies of protection and use which is critical for stage changes in the evolution process of HTD.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"4 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81714142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper seeks to find out what the characteristics of the tourist experience of Generation Z are. The research was designed using qualitative research techniques. Interviews were conducted with 139 young tourists living in 45 different provinces in Turkey and were analyzed using content analysis. Generation Z has a limited budget for travel. They need to devise certain strategies to cope with this. Escape from everyday life is their most important motivation in travel. The idea that the best time to travel is school and youth years. Young tourists find cultural, historical, and architectural elements interesting and are interested in traditional cuisine. They prefer types of transportation that they have not experienced before.
{"title":"A HOLISTIC VIEW OF THE TOURIST EXPERIENCE OF GENERATION Z","authors":"Öznur Akgiş İ̇lhan, Tuğçe Özoğul Balyalı, Semra Günay Aktaş","doi":"10.30519/ahtr.1125474","DOIUrl":"https://doi.org/10.30519/ahtr.1125474","url":null,"abstract":"This paper seeks to find out what the characteristics of the tourist experience of Generation Z are. The research was designed using qualitative research techniques. Interviews were conducted with 139 young tourists living in 45 different provinces in Turkey and were analyzed using content analysis. Generation Z has a limited budget for travel. They need to devise certain strategies to cope with this. Escape from everyday life is their most important motivation in travel. The idea that the best time to travel is school and youth years. Young tourists find cultural, historical, and architectural elements interesting and are interested in traditional cuisine. They prefer types of transportation that they have not experienced before.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"25 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88354195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The objective of this study is to evaluate how Psychological Continuum Model (PCM) may be used to foster image, attachment, and loyalty to a sporting event destination. This study was undertaken in conjunction with the MotoGP race at the Mandalika International Circuit in Lombok, Indonesia. A random sample of events was chosen to test the suggested model's validity. Partial Least Squares Structural Equation Modeling was used in this study to examine 367 questionnaires that Indonesian respondents filled out on the spot. Using the PCM framework, this study was able to find that event image can increase event attachment, but not destination loyalty based on our findings. Individuals are more likely to have experiences related to events and destinations when the psychological link between people and those events or destinations grows. Event-related variables, rather than destination-related variables, entice travelers since they are more easily influenced by the event.
{"title":"Destination and Sport Event: Image, Attachment and Loyalty Relationship","authors":"E. P. Kusumah","doi":"10.30519/ahtr.1100956","DOIUrl":"https://doi.org/10.30519/ahtr.1100956","url":null,"abstract":"The objective of this study is to evaluate how Psychological Continuum Model (PCM) may be used to foster image, attachment, and loyalty to a sporting event destination. This study was undertaken in conjunction with the MotoGP race at the Mandalika International Circuit in Lombok, Indonesia. A random sample of events was chosen to test the suggested model's validity. Partial Least Squares Structural Equation Modeling was used in this study to examine 367 questionnaires that Indonesian respondents filled out on the spot. Using the PCM framework, this study was able to find that event image can increase event attachment, but not destination loyalty based on our findings. Individuals are more likely to have experiences related to events and destinations when the psychological link between people and those events or destinations grows. Event-related variables, rather than destination-related variables, entice travelers since they are more easily influenced by the event.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"6 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90228162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper aims to test the relationships among gastronomic experience, motivation, destination satisfaction, and gastronomy destination brand equity. Data (n:600) was gathered from domestic visitors visiting Gaziantep in March, April to May 2018. Scale development to measure gastronomy experiences and scale adaptation process of destination brand equity were carried out. The relationships among the variables were examined with structural equation modeling. According to the findings, except H5 and H8, all hypotheses are significant in the research model. At the end of the study, significant theoretical and managerial implications were provided for the tourism providers and destination marketers, and managers.
{"title":"Antecedents of Gastronomy Destination Brand Equity: An Examination of Gastronomy Experience, Motivation, and Destination Satisfaction","authors":"Davut Kodaş, Ç. H. Özel","doi":"10.30519/ahtr.1009968","DOIUrl":"https://doi.org/10.30519/ahtr.1009968","url":null,"abstract":"This paper aims to test the relationships among gastronomic experience, motivation, destination satisfaction, and gastronomy destination brand equity. Data (n:600) was gathered from domestic visitors visiting Gaziantep in March, April to May 2018. Scale development to measure gastronomy experiences and scale adaptation process of destination brand equity were carried out. The relationships among the variables were examined with structural equation modeling. According to the findings, except H5 and H8, all hypotheses are significant in the research model. At the end of the study, significant theoretical and managerial implications were provided for the tourism providers and destination marketers, and managers.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"16 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84150864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to identify the common and distinct factors affecting the dis/satisfaction of employees in two different industries, namely tourism and sports, and develop a model in the end. The study was carried out by using the qualitative method. A total of 118 employees working both in five-star hotels and sports centers participated in the study. Common factors affecting the employee satisfaction were thematized as the fellow employees, nature of job, relationship with superiors, salary, working hours, career opportunities, and job security. The factors affecting the dissatisfaction were thematized as the low salary, ineffective management, job insecurity, and inconsiderate mates. In the context of satisfaction in tourism, the theme of “extra opportunities” differs from sports. In the context of dissatisfaction with sports, the theme of “lack of career opportunities” differs from tourism. Study findings present valuable implications for the two industries in a desire to increase the performance and productivity of their businesses. The study conveys its originality by identifying the employee dis/satisfaction factors both in tourism and sports industries.
{"title":"Drivers of employee dis/satisfaction: a comparison of tourism and sports industries","authors":"Ali Sevilmiş, M. Kozak, İlknur Özdemir","doi":"10.30519/ahtr.1136916","DOIUrl":"https://doi.org/10.30519/ahtr.1136916","url":null,"abstract":"This study aims to identify the common and distinct factors affecting the dis/satisfaction of employees in two different industries, namely tourism and sports, and develop a model in the end. The study was carried out by using the qualitative method. A total of 118 employees working both in five-star hotels and sports centers participated in the study. Common factors affecting the employee satisfaction were thematized as the fellow employees, nature of job, relationship with superiors, salary, working hours, career opportunities, and job security. The factors affecting the dissatisfaction were thematized as the low salary, ineffective management, job insecurity, and inconsiderate mates. In the context of satisfaction in tourism, the theme of “extra opportunities” differs from sports. In the context of dissatisfaction with sports, the theme of “lack of career opportunities” differs from tourism. Study findings present valuable implications for the two industries in a desire to increase the performance and productivity of their businesses. The study conveys its originality by identifying the employee dis/satisfaction factors both in tourism and sports industries.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"66 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72696763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this study was to estimate the effects of environmental quality and other determinants on international tourism demand. Within the scope of the 2008–2017 period, the tourism demand from 27 different countries to the top 10 countries that attract the most tourists in the world was examined using the multidimensional panel gravity model. The effects of environmental, economic, and non-economic indicators on tourism demand were investigated using the Poisson pseudo-maximum likelihood (PPML) estimation methods. The findings showed that the low environmental quality significantly reduces tourism demand. In addition, while tourist income, common language, and a common border positively affected tourism demand, distance, relative price, and visa restrictions negatively affected.
{"title":"DETERMINANTS OF TOURISM DEMAND IN CONTEXT OF ENVIRONMENTAL QUALITY","authors":"D. Özdemi̇r, Bengü Tosun","doi":"10.30519/ahtr.1096210","DOIUrl":"https://doi.org/10.30519/ahtr.1096210","url":null,"abstract":"The aim of this study was to estimate the effects of environmental quality and other determinants on international tourism demand. Within the scope of the 2008–2017 period, the tourism demand from 27 different countries to the top 10 countries that attract the most tourists in the world was examined using the multidimensional panel gravity model. The effects of environmental, economic, and non-economic indicators on tourism demand were investigated using the Poisson pseudo-maximum likelihood (PPML) estimation methods. The findings showed that the low environmental quality significantly reduces tourism demand. In addition, while tourist income, common language, and a common border positively affected tourism demand, distance, relative price, and visa restrictions negatively affected.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"139 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86011037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines the perceived usefulness (PU) of online discourse and the decision-making behavior of users in Online Travel Communities (OTCs). Partial least squares structural equation modeling (PLS-SEM) was used on secondary data available in OTCs in the form of 852 threads to empirically test the proposed integrated model. The antecedents of the perceived usefulness of online travel communities were found to be the argument quality and credibility. These influence the PU of user-generated content significantly and are helpful in information adoption in OTCs. The PU of OTC discourse positively impacts travelers' information adoption and decision-making. The current study offers implications for OTCs and online service providers for enhancing the usefulness of user-generated content in OTCs and social media sites, leading to online information use and travel decision-making. Prior literature has explored the nature and magnitude of the influence of electronic word-of-mouth (eWOM) on information adoption and intention to use information for travel purchases from users' perspectives and has investigated the PU of third-party travel sites. This paper is an effort to examine PU and decision-making by analyzing the User-Generated-Content (UGC) posted by the actual users.
{"title":"Investigation of antecedents and consequences of usefulness in online travel communities: The moderating role of decision making stage","authors":"Bindu Ranga, Ranbir Singh, Indu Ranga","doi":"10.30519/ahtr.1053634","DOIUrl":"https://doi.org/10.30519/ahtr.1053634","url":null,"abstract":"This study examines the perceived usefulness (PU) of online discourse and the decision-making behavior of users in Online Travel Communities (OTCs). Partial least squares structural equation modeling (PLS-SEM) was used on secondary data available in OTCs in the form of 852 threads to empirically test the proposed integrated model. The antecedents of the perceived usefulness of online travel communities were found to be the argument quality and credibility. These influence the PU of user-generated content significantly and are helpful in information adoption in OTCs. The PU of OTC discourse positively impacts travelers' information adoption and decision-making. The current study offers implications for OTCs and online service providers for enhancing the usefulness of user-generated content in OTCs and social media sites, leading to online information use and travel decision-making. Prior literature has explored the nature and magnitude of the influence of electronic word-of-mouth (eWOM) on information adoption and intention to use information for travel purchases from users' perspectives and has investigated the PU of third-party travel sites. This paper is an effort to examine PU and decision-making by analyzing the User-Generated-Content (UGC) posted by the actual users.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"20 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81730821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourists’ length of stay (LOS) is desired by researchers and tourism business managers because it contributes to tourism earnings. Although Pokhara is a popular tourist destination in Nepal, no previous study has empirically investigated tourists’ LOS. Thus, this study investigates tourists’ LOS in Pokhara, Nepal. The data for this study were collected through a survey of 275 visitors who stayed at least one night in Pokhara. Zero-truncated negative binomial and ordinary least squares regressions were used to model tourists’ LOS and determinants. In general, both methods produce similar estimates. The results suggest that visit frequency, nationality, age, education level, and expenditure are major determinants of tourists’ LOS. Contrary to expectations, gender and satisfaction are not statistically significant indicators. These findings have important implications for tourism managers and policymakers.
{"title":"Analysis of Tourists’ Length of Stay in Pokhara, Nepal","authors":"N. Bam","doi":"10.30519/ahtr.1073732","DOIUrl":"https://doi.org/10.30519/ahtr.1073732","url":null,"abstract":"Tourists’ length of stay (LOS) is desired by researchers and tourism business managers because it contributes to tourism earnings. Although Pokhara is a popular tourist destination in Nepal, no previous study has empirically investigated tourists’ LOS. Thus, this study investigates tourists’ LOS in Pokhara, Nepal. The data for this study were collected through a survey of 275 visitors who stayed at least one night in Pokhara. Zero-truncated negative binomial and ordinary least squares regressions were used to model tourists’ LOS and determinants. In general, both methods produce similar estimates. The results suggest that visit frequency, nationality, age, education level, and expenditure are major determinants of tourists’ LOS. Contrary to expectations, gender and satisfaction are not statistically significant indicators. These findings have important implications for tourism managers and policymakers.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"114 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87995148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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