Information symmetry is a critical antecedent to tourists' consumptive decision-making and conative behaviour, especially in times of crisis and uncertainty. The present study is novel in its interrogation of whether COVID-19 induced perceived risk has an intervening effect in the destination media profile - travel intentions nexus of tourists. The quantitative study adopted a cross-sectional approach. Data was generated via an online survey of a purposive-convenient sample. The respondent-driven snowball sampling approach resulted in a final international sample of 323 potential tourists. Exploratory and confirmatory factor analyses, linear regressions, and simple and parallel mediation analyses were employed. As it emerged from the study, a destination's media profile, directly and indirectly, influences the conative behaviour of tourists. At the same time, destination media profile has an apparent direct effect on perceived risk-oriented information symmetry. A partial diminishing intervening effect of COVID-19 induced risk is also established in the indirect relationship between destination media profile and tourists' post-crisis travel intentions.
{"title":"The Destination Media Profile and Tourist Travel Intentions: The Mediating Effect of Covid-19 Induced Perceived Risk","authors":"T. Matiza, E. Slabbert","doi":"10.30519/ahtr.943356","DOIUrl":"https://doi.org/10.30519/ahtr.943356","url":null,"abstract":"Information symmetry is a critical antecedent to tourists' consumptive decision-making and conative behaviour, especially in times of crisis and uncertainty. The present study is novel in its interrogation of whether COVID-19 induced perceived risk has an intervening effect in the destination media profile - travel intentions nexus of tourists. The quantitative study adopted a cross-sectional approach. Data was generated via an online survey of a purposive-convenient sample. The respondent-driven snowball sampling approach resulted in a final international sample of 323 potential tourists. Exploratory and confirmatory factor analyses, linear regressions, and simple and parallel mediation analyses were employed. As it emerged from the study, a destination's media profile, directly and indirectly, influences the conative behaviour of tourists. At the same time, destination media profile has an apparent direct effect on perceived risk-oriented information symmetry. A partial diminishing intervening effect of COVID-19 induced risk is also established in the indirect relationship between destination media profile and tourists' post-crisis travel intentions.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"2 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85012984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Participation in travel is continuously increasing throughout the world. Seeking novelty, particularly novel cuisine, is one of the motivating factors underlying travel. Image is one of the most important factors that affect intention to visit a country and experience the cuisine. This study examines the mediating effects of Turkish cuisine image on the relationship between novelty seeking and intention to visit. In this regard, Turkish cuisine image and its effect on individuals from the United Kingdom (U.K.) who had eaten at Turkish restaurants was analyzed. Individuals at Turkish restaurants were asked to fill out self-administered questionnaires with 78 questions. An online platform of people was also utilized. It was seen that cuisine image has a significant mediating role on the intention to visit Turkey.
{"title":"The Impact of Novelty Seeking on Intention to Visit a Country: The Mediating Role of Overall Cuisine Image","authors":"Bulent Aydin, B. Erdogan, E. Koç","doi":"10.30519/ahtr.882183","DOIUrl":"https://doi.org/10.30519/ahtr.882183","url":null,"abstract":"Participation in travel is continuously increasing throughout the world. Seeking novelty, particularly novel cuisine, is one of the motivating factors underlying travel. Image is one of the most important factors that affect intention to visit a country and experience the cuisine. This study examines the mediating effects of Turkish cuisine image on the relationship between novelty seeking and intention to visit. In this regard, Turkish cuisine image and its effect on individuals from the United Kingdom (U.K.) who had eaten at Turkish restaurants was analyzed. Individuals at Turkish restaurants were asked to fill out self-administered questionnaires with 78 questions. An online platform of people was also utilized. It was seen that cuisine image has a significant mediating role on the intention to visit Turkey.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"261 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73610121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Relationship Between Leisure Satisfaction and Life Satisfaction: A Meta-analysis Study of Years 1999-2019","authors":"Evren Tercan Kaas, E. Icigen","doi":"10.30519/ahtr.952797","DOIUrl":"https://doi.org/10.30519/ahtr.952797","url":null,"abstract":"","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"33 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79033770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nima Soltani-Nejad, H. Irani, Morteza Soltani, H. Yazdani
The aim of this paper is to examine the periodic changes within the content of tourism distribution channels and identify key themes in this field. The study will be able to identify changes and trends by examining through scientific/academic research.A bibliometric method was employed. About 6245 publications in the Web of Science database were analyzed using VOS viewer, as the study tool.The results show an increasing trend in scientific publications on distribution channels in field of tourism by the last decade. The year 2019 held highest rank in terms of the total number of scientific papers published per year with 813 articles, and the highest citation rate belongs to 2017 with 10037 citations. Also, the majority of the publications in this field were original research articles (57.90%), and Law R., Buhalis D., Pan B., and Xiang Z. were identified as the most productive and most-cited researchers. Besides, co-authorship network visualization of journals in the field of tourism distribution channels was implemented. Co-word analysis was then used to track the evolution of research themes over time. The key themes are Single-channel, Dual-channel, Multi-channel, Cross-channel, and Omni-channel. Finally, this study calls for future research in the field of tourism distribution channels.
本文的目的是研究旅游分销渠道内容的周期性变化，并确定该领域的关键主题。这项研究将能够通过科学/学术研究来确定变化和趋势。采用文献计量学方法。本文采用VOS viewer作为研究工具，对Web of Science数据库中6245篇论文进行了分析。结果表明，近十年来，旅游领域有关分销渠道的科学出版物呈增加趋势。2019年科学论文发表总量排名最高，为813篇，引用率最高的是2017年，为10037篇。此外，该领域发表的论文大部分为原创研究论文(57.90%)，Law R.、Buhalis D.、Pan B.和Xiang Z.被认为是产出最高和被引次数最多的研究人员。此外，还实现了旅游发行渠道领域期刊的合作作者网络可视化。然后使用共词分析来跟踪研究主题随时间的演变。关键主题是单通道，双通道，多通道，跨通道和全通道。最后，本研究对未来旅游分销渠道领域的研究进行了展望。
{"title":"Knowledge Development in Tourism Distribution Channels: From Single Channel to Omnichannel","authors":"Nima Soltani-Nejad, H. Irani, Morteza Soltani, H. Yazdani","doi":"10.30519/ahtr.958114","DOIUrl":"https://doi.org/10.30519/ahtr.958114","url":null,"abstract":"The aim of this paper is to examine the periodic changes within the content of tourism distribution channels and identify key themes in this field. The study will be able to identify changes and trends by examining through scientific/academic research.A bibliometric method was employed. About 6245 publications in the Web of Science database were analyzed using VOS viewer, as the study tool.The results show an increasing trend in scientific publications on distribution channels in field of tourism by the last decade. The year 2019 held highest rank in terms of the total number of scientific papers published per year with 813 articles, and the highest citation rate belongs to 2017 with 10037 citations. Also, the majority of the publications in this field were original research articles (57.90%), and Law R., Buhalis D., Pan B., and Xiang Z. were identified as the most productive and most-cited researchers. Besides, co-authorship network visualization of journals in the field of tourism distribution channels was implemented. Co-word analysis was then used to track the evolution of research themes over time. The key themes are Single-channel, Dual-channel, Multi-channel, Cross-channel, and Omni-channel. Finally, this study calls for future research in the field of tourism distribution channels.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"15 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83628928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
W. Sulandari, Y. Yudhanto, S. Subanti, E. Zukhronah, S. Subanar, Muhammad Hisyam Lee
Fuzzy method has been widely used in time series forecasting. However, the current fuzzy time models have not accommodated the holiday effects so that the forecasting error becomes large at certain moments. Regarding the problem, this study proposes two algorithms, extended of Chen’s and seasonal fuzzy time series method (FTS), to consider the holiday effect in forecasting the monthly tourist arrivals to ancient human Sangiran Museum. Both algorithms consider the relationship between Eid holidays as the effect of calendar variations. The forecasting results obtained from the two proposed algorithms are then compared with those obtained from the Chen’s and the seasonal FTS. Based on the experimental results, the proposed method can reduce mean absolute error (MAE), root mean square error (RMSE), and mean absolute percentage error (MAPE) obtained from Chen’s method up to 61%, 61%, and 58%, respectively. Moreover, compared to that obtained from the seasonal FTS, the proposed method can reduce the MAE, RMSE, and MAPE values up to 35%, 36%, and 29%, respectively. The method proposed in this paper can be implemented to other time series with seasonal pattern and calendar variation effects. 1 Address correspondence to Winita SULANDARI (PhD), Study Program of Statistics, Universitas Sebelas Maret, Surakarta, Indonesia. E-mail: winita@mipa.uns.ac.id Winita SULANDARI 1 Study Program of Statistics, Universitas Sebelas Maret, Surakarta, Indonesia ORCID: 0000-0002-8185-1274 Yudho YUDHANTO Department of Informatics Engineering, Vocational School, Universitas Sebelas Maret, Surakarta, Indonesia ORCID: 0000-0001-8998-8577 Sri SUBANTI Study Program of Statistics, Universitas Sebelas Maret, Surakarta, Indonesia ORCID: 0000-0002-2493-4583 Etik ZUKHRONAH Study Program of Statistics, Universitas Sebelas Maret, Surakarta, Indonesia ORCID: 0000-0001-6387-4483 SUBANAR Department of Mathematics, Universitas Gadjah Mada, Yogyakarta, Indonesia ORCID: 0000-0001-7147-4471 Muhammad Hisyam LEE Department of Mathematical Sciences, Universiti Teknologi Malaysia, Johor Bahru, Malaysia ORCID: 0000-0002-3700-2363 Advances in Hospitality and Tourism Research (AHTR) An International Journal of Akdeniz University Tourism Faculty ISSN: 2147-9100 (Print), 2148-7316 (Online) Webpage: http://www.ahtrjournal.org/ Article in press
{"title":"Forecasting Tourist Arrivals to Sangiran Using Fuzzy with Calendar Variations","authors":"W. Sulandari, Y. Yudhanto, S. Subanti, E. Zukhronah, S. Subanar, Muhammad Hisyam Lee","doi":"10.30519/ahtr.990903","DOIUrl":"https://doi.org/10.30519/ahtr.990903","url":null,"abstract":"Fuzzy method has been widely used in time series forecasting. However, the current fuzzy time models have not accommodated the holiday effects so that the forecasting error becomes large at certain moments. Regarding the problem, this study proposes two algorithms, extended of Chen’s and seasonal fuzzy time series method (FTS), to consider the holiday effect in forecasting the monthly tourist arrivals to ancient human Sangiran Museum. Both algorithms consider the relationship between Eid holidays as the effect of calendar variations. The forecasting results obtained from the two proposed algorithms are then compared with those obtained from the Chen’s and the seasonal FTS. Based on the experimental results, the proposed method can reduce mean absolute error (MAE), root mean square error (RMSE), and mean absolute percentage error (MAPE) obtained from Chen’s method up to 61%, 61%, and 58%, respectively. Moreover, compared to that obtained from the seasonal FTS, the proposed method can reduce the MAE, RMSE, and MAPE values up to 35%, 36%, and 29%, respectively. The method proposed in this paper can be implemented to other time series with seasonal pattern and calendar variation effects. 1 Address correspondence to Winita SULANDARI (PhD), Study Program of Statistics, Universitas Sebelas Maret, Surakarta, Indonesia. E-mail: winita@mipa.uns.ac.id Winita SULANDARI 1 Study Program of Statistics, Universitas Sebelas Maret, Surakarta, Indonesia ORCID: 0000-0002-8185-1274 Yudho YUDHANTO Department of Informatics Engineering, Vocational School, Universitas Sebelas Maret, Surakarta, Indonesia ORCID: 0000-0001-8998-8577 Sri SUBANTI Study Program of Statistics, Universitas Sebelas Maret, Surakarta, Indonesia ORCID: 0000-0002-2493-4583 Etik ZUKHRONAH Study Program of Statistics, Universitas Sebelas Maret, Surakarta, Indonesia ORCID: 0000-0001-6387-4483 SUBANAR Department of Mathematics, Universitas Gadjah Mada, Yogyakarta, Indonesia ORCID: 0000-0001-7147-4471 Muhammad Hisyam LEE Department of Mathematical Sciences, Universiti Teknologi Malaysia, Johor Bahru, Malaysia ORCID: 0000-0002-3700-2363 Advances in Hospitality and Tourism Research (AHTR) An International Journal of Akdeniz University Tourism Faculty ISSN: 2147-9100 (Print), 2148-7316 (Online) Webpage: http://www.ahtrjournal.org/ Article in press","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"1 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72517411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Considering their central role as stakeholders at destination, local people’s views and active participation in decision-making and implementation processes are important for the sustainability of tourism activities in the area. Therefore, it is of great importance to determine the local people’s attitudes towards sustainable tourism and development. Goal of the current study is to reveal the importance and perceived performance of the local people towards sustainable tourism, in line with the sustainable tourism principles determined by the World Tourism Organization. In order to examine importance that local people give to these principles and perceived performance of their application, Importance-Performance Analysis (IPA) method was applied. Data was collected from 389 locals in Demre District of Antalya city in Turkey with the survey technique. According to the findings of IPA, local people reported high levels of importance to all sustainable tourism principles. On the other hand, perceived performance of local people towards application of all the principles, except “protection of biological diversity”, shows low levels. Unique contribution of the current study is in providing the perspective on how local people evaluate sustainable tourism principles and emphasizes the awareness of important and perceived performance differences when it comes to sustainable tourism.
{"title":"Local People's View on Tourism in Context of Sustainable Tourism Principles: An Importance-Performance Analysis","authors":"Zeki Akıncı, E. Öksüz","doi":"10.30519/ahtr.894259","DOIUrl":"https://doi.org/10.30519/ahtr.894259","url":null,"abstract":"Considering their central role as stakeholders at destination, local people’s views and active participation in decision-making and implementation processes are important for the sustainability of tourism activities in the area. Therefore, it is of great importance to determine the local people’s attitudes towards sustainable tourism and development. Goal of the current study is to reveal the importance and perceived performance of the local people towards sustainable tourism, in line with the sustainable tourism principles determined by the World Tourism Organization. In order to examine importance that local people give to these principles and perceived performance of their application, Importance-Performance Analysis (IPA) method was applied. Data was collected from 389 locals in Demre District of Antalya city in Turkey with the survey technique. According to the findings of IPA, local people reported high levels of importance to all sustainable tourism principles. On the other hand, perceived performance of local people towards application of all the principles, except “protection of biological diversity”, shows low levels. Unique contribution of the current study is in providing the perspective on how local people evaluate sustainable tourism principles and emphasizes the awareness of important and perceived performance differences when it comes to sustainable tourism.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"290 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80229916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study examined tourism and hospitality (T&H) students’ perception of the use of service robots in organizations. Using purposive sampling, 80 students of T&H programs were interviewed online, and data was analyzed through thematic analysis. The findings showed that a majority of respondents had shown a favorable perception of robots. While Indian students think that robots may offer several benefits for organizations, T&H entrepreneurs must make provisions to deal with the obstacles associated with robot adoption. The major challenges are employee resistance, technological glitches, services with no human touch, significant operational costs, human-robot interaction, cost of training & repair, and robot-friendly organizational design. They also believe that service organizations should balance the work of employees and robots in such a way where technologies should perform repetitive tasks while employees could deliver warm and personalized services. They prefer humanoid robots in human-touch service industries to humanize services. The study also recommends that educational institutions must incorporate courses on modern technologies into academic programs to meet future challenges and job requirements of the service sector. The findings have several implications, and further research directions are suggested.
{"title":"Tourism & Hospitality Students’ Perception towards the Use of Robots in Service Organizations: A Qualitative study in India","authors":"D. Kala","doi":"10.30519/ahtr.969999","DOIUrl":"https://doi.org/10.30519/ahtr.969999","url":null,"abstract":"The study examined tourism and hospitality (T&H) students’ perception of the use of service robots in organizations. Using purposive sampling, 80 students of T&H programs were interviewed online, and data was analyzed through thematic analysis. The findings showed that a majority of respondents had shown a favorable perception of robots. While Indian students think that robots may offer several benefits for organizations, T&H entrepreneurs must make provisions to deal with the obstacles associated with robot adoption. The major challenges are employee resistance, technological glitches, services with no human touch, significant operational costs, human-robot interaction, cost of training & repair, and robot-friendly organizational design. They also believe that service organizations should balance the work of employees and robots in such a way where technologies should perform repetitive tasks while employees could deliver warm and personalized services. They prefer humanoid robots in human-touch service industries to humanize services. The study also recommends that educational institutions must incorporate courses on modern technologies into academic programs to meet future challenges and job requirements of the service sector. The findings have several implications, and further research directions are suggested.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"3 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78351977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The current research aimed to search the impacts of restaurant attributes on satisfaction, and the impacts of satisfaction on storytelling in restaurants. The data was obtained from 226 academicians and administrators of 8 universities which were both public and private in Gaziantep, Hatay, Şanlıurfa, and Adana provinces of Turkey. The results revealed that food attributes, employees, and physical environment positively affect customer satisfaction. The results also revealed that satisfaction is a significant determinant of storytelling intention.
{"title":"EXAMINING THE IMPACTS OF RESTAURANT ATTRIBUTES ON SATISFACTION AND STORYTELLING: THE CASE OF TURKEY","authors":"S. Karasakal, Oğuz Doğan, Sadık Can Gazelci̇","doi":"10.30519/ahtr.925858","DOIUrl":"https://doi.org/10.30519/ahtr.925858","url":null,"abstract":"The current research aimed to search the impacts of restaurant attributes on satisfaction, and the impacts of satisfaction on storytelling in restaurants. The data was obtained from 226 academicians and administrators of 8 universities which were both public and private in Gaziantep, Hatay, Şanlıurfa, and Adana provinces of Turkey. The results revealed that food attributes, employees, and physical environment positively affect customer satisfaction. The results also revealed that satisfaction is a significant determinant of storytelling intention.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"1999 22","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72621777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tanuja Kaushik, Sarah Hussain, G. Narula, F. DeMicco
The objective of this paper is to ascertain the perception of hotel managers concerning the expectations of domestic women business travelers (DWBT) through qualitative analysis. This research was performed using synchronous focus group discussions (FGDs) virtually on Microsoft Teams. Participants belonged to the management of 5-star hotels in Delhi and Gurugram (cities in the National Capital Region, India). Transcripts were analyzed thematically using NVivo (Release 1.0) software. The authors have proposed seven core themes associated with female symbols of expectations looked forward to by DWBT from their hotel stay. These are guest room as the expectation of servicescape and design, hotel services as the expectation of comfort, amenities as the expectation of quality and value, hotel security as the expectation of assurance and trust, augmented specials being the expectation of personalization, selection triggers being the expectation of convenience and suitability, and customized meal requirements being the expectation of health and wellbeing. Hospitality marketers may apply strategic planning and decision-making to devise focused communication strategies to accomplish the expectations of this segment. To the best of our knowledge, this research is the first to break new ground to assess findings using synchronous FGDs for understanding the expectations of DWBT from the management perspective.
{"title":"Expectations of Domestic Women Business Travelers from Hotel Accommodation: A Perspective of Hotel Managers","authors":"Tanuja Kaushik, Sarah Hussain, G. Narula, F. DeMicco","doi":"10.30519/ahtr.969226","DOIUrl":"https://doi.org/10.30519/ahtr.969226","url":null,"abstract":"The objective of this paper is to ascertain the perception of hotel managers concerning the expectations of domestic women business travelers (DWBT) through qualitative analysis. This research was performed using synchronous focus group discussions (FGDs) virtually on Microsoft Teams. Participants belonged to the management of 5-star hotels in Delhi and Gurugram (cities in the National Capital Region, India). Transcripts were analyzed thematically using NVivo (Release 1.0) software. The authors have proposed seven core themes associated with female symbols of expectations looked forward to by DWBT from their hotel stay. These are guest room as the expectation of servicescape and design, hotel services as the expectation of comfort, amenities as the expectation of quality and value, hotel security as the expectation of assurance and trust, augmented specials being the expectation of personalization, selection triggers being the expectation of convenience and suitability, and customized meal requirements being the expectation of health and wellbeing. Hospitality marketers may apply strategic planning and decision-making to devise focused communication strategies to accomplish the expectations of this segment. To the best of our knowledge, this research is the first to break new ground to assess findings using synchronous FGDs for understanding the expectations of DWBT from the management perspective.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"40 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88137174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study was designed to illustrate the implementation of customer profitability analysis (CPA) using resource consumption accounting (RCA) for a hotel. A case study was performed at a 5star hotel in Antalya, Turkey whose room capacity is 350. Interviews, direct observations, and document collection were used to obtain data while seeking to understand how the RCA method affects analysis results by applying the case study method for a hotel. Results indicated that some customer segments, which are unprofitable by the traditional costing method, are profitable while using RCA. The cost of idle resources devoted to activities in the hotel was also put forth with the case study. Utilizing these results, the hotel management is better able to understand the profitability of different customer segments and implement appropriate strategies. There are limited studies in the literature on profitability analysis in hotel companies and, to the best of author’s knowledge, no other research has used the case study method to analyze customer profitability with the RCA method in this field. Therefore, this paper contributes to the literature by analyzing the use of the RCA method for CPA in the real-life case of an actual hotel.
{"title":"Use of The Resource Consumption Accounting Method in Customer Profitability Analysis: A Case Study of A 5-Star Hotel","authors":"Ömer Burak Paksoy","doi":"10.30519/ahtr.949589","DOIUrl":"https://doi.org/10.30519/ahtr.949589","url":null,"abstract":"This study was designed to illustrate the implementation of customer profitability analysis (CPA) using resource consumption accounting (RCA) for a hotel. A case study was performed at a 5star hotel in Antalya, Turkey whose room capacity is 350. Interviews, direct observations, and document collection were used to obtain data while seeking to understand how the RCA method affects analysis results by applying the case study method for a hotel. Results indicated that some customer segments, which are unprofitable by the traditional costing method, are profitable while using RCA. The cost of idle resources devoted to activities in the hotel was also put forth with the case study. Utilizing these results, the hotel management is better able to understand the profitability of different customer segments and implement appropriate strategies. There are limited studies in the literature on profitability analysis in hotel companies and, to the best of author’s knowledge, no other research has used the case study method to analyze customer profitability with the RCA method in this field. Therefore, this paper contributes to the literature by analyzing the use of the RCA method for CPA in the real-life case of an actual hotel.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"6 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78753451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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