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Antecedents of Social Media Advertising Avoidance: An Empirical Study in Pawnbroking Industry 社交媒体广告回避的前因:典当业的实证研究
Pub Date : 2021-06-29 DOI: 10.47059/alinteri/v36i1/ajas21103
Van Tuan Pham, Thinh Hoang, Tien Dat Du, VanNguyen Do
Purpose - This paper aims to explore antecedents of ad avoidance with the context in the Vietnam pawnbroking industry. Furthermore, the differences in ad avoidance under personal characteristics will firstly appear in this study. Methodology - A qualitative method from 412 social media users was used to test the proposed model. All data were assessed reliability and validity on SPSS version 26 before conducting into CFA and CB-SEM in AMOS software. Findings - The findings indicate that while ad skepticism and perceptions ad as controversial partially mediates the relationship between ad avoidance and its three determinants (Advertising invasiveness, Perceived Value value and Expectation of Negative), perceived space invasiveness has the most potent effect on pawn ad avoidance. Skeptical customers are more likely to avoid pawnbroking advertisements than those who perceive such ads as controversial. The results also show that ethical judgement moderates both the relationship of perceived controversial ads and ad avoidance and the relationship between ad skepticism and ad avoidance. Implications - Social media platform owners were suggested to reinforce their censoring system and advertising placements. Marketers in this study were convinced to generate advertisements with emotional and informative appeals. Besides, appropriate marketing activities, channels, and ad formats with campaigns should be considered strictly. Originality/value - The mediating role of attitude in the relationship between perception and ad avoidance has been firstly affirmed by qualitative data in this study. Interestingly, researchers explored a new variable - Negative eWOM with a medium impact of ad skepticism. Ethical judgement was demonstrated as a drastically important factor in pawnbroking research.
目的-本文旨在探讨在越南典当行业背景下的广告回避的前因。此外,个人特征下的广告回避差异将首先出现在本研究中。方法-使用来自412名社交媒体用户的定性方法来测试所提出的模型。所有数据在SPSS version 26中进行信度和效度评估,然后在AMOS软件中进行CFA和CB-SEM分析。研究结果-研究结果表明,虽然广告怀疑和认知广告争议在一定程度上调解了广告回避与其三个决定因素(广告侵入性、感知价值价值和负面预期)之间的关系,但感知空间侵入性对pawn广告回避的影响最大。持怀疑态度的顾客比那些认为典当广告有争议的顾客更有可能避开典当广告。结果还表明,道德判断调节了感知争议性广告与广告回避的关系,以及广告怀疑与广告回避的关系。建议社交媒体平台所有者加强审查系统和广告投放。在这项研究中,营销人员被说服制作具有情感和信息吸引力的广告。此外,适当的营销活动、渠道和广告形式应该严格考虑。原创性/价值——本研究首次通过定性数据证实了态度在感知与广告回避关系中的中介作用。有趣的是,研究人员探索了一个新的变量-负edom与广告怀疑的中等影响。在典当业研究中,伦理判断是一个非常重要的因素。
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引用次数: 0
Wavelet based Extraction of Features from EEG Signals and Classification of Novel Emotion Recognition Using SVM and HMM Classifier and to Measure its Accuracy 基于小波的脑电信号特征提取与支持向量机和HMM分类器的新型情绪识别分类及其准确率测量
Pub Date : 2021-06-29 DOI: 10.47059/alinteri/v36i1/ajas21102
M. Mohanambal, Dr. Prarthana Vardhan
Aim: The study aims to extract features from EEG signals and classify emotion using Support Vector Machine (SVM) and Hidden Markov Model (HMM) classifier. Materials and methods: The study was conducted using the Support Vector Machine (SVM) and Hidden Markov Model (HMM) programs to analyze and compare the recognition of emotions classified under EEG signals. The results were computed using the MATLAB algorithm. For each group, ten samples were used to compare the efficiency of SVM and HMM classifiers. Result: The study’s performance exhibits the HMM classifier’s accuracy over the SVM classifier and the emotion detection from EEG signals computed. The mean value of the HMM classifier is 52.2, and the SVM classifier is 22.4. The accuracy rate of 35% with the data features is found in HMM classifier. Conclusion: This study shows a higher accuracy level of 35% for the HMM classifier when compared with the SVM classifier. In the detection of emotions using the EEG signal. This result shows that the HMM classifier has a higher significant value of P=.001 < P=.005 than the SVM classifier.
目的:利用支持向量机(SVM)和隐马尔可夫模型(HMM)分类器对脑电信号进行特征提取和情绪分类。材料与方法:采用支持向量机(SVM)和隐马尔可夫模型(HMM)程序对脑电信号下分类的情绪识别进行分析比较。利用MATLAB算法对结果进行了计算。每组使用10个样本比较SVM和HMM分类器的效率。结果:该研究的性能表明HMM分类器比SVM分类器和从脑电信号中计算的情绪检测更准确。HMM分类器的均值为52.2,SVM分类器的均值为22.4。HMM分类器对数据特征的准确率达到35%。结论:与SVM分类器相比,HMM分类器的准确率达到了35%。在情绪检测中利用脑电图信号。这表明HMM分类器具有更高的显著值P=。001 < p =。005比SVM分类器。
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引用次数: 0
Comparison and Prediction of Hyperthyroidism Accuracy Rate Using Novel Deep Learning Technology and Vivo Monitoring 基于新型深度学习技术和体内监测的甲状腺功能亢进准确率的比较与预测
Pub Date : 2021-06-29 DOI: 10.47059/alinteri/v36i1/ajas21098
K. Reddy, D. Rani
Aim: The aim of this research work is to determine the presence of hyperthyroidism using modern algorithms, and comparing the accuracy rate between deep learning algorithms and vivo monitoring. Materials and methods: Data collection containing ultrasound images from kaggle's website was used in this research. Samples were considered as (N=23) for Deep learning algorithm and (N=23) for vivo monitoring in accordance to total sample size calculated using clinical.com. The accuracy was calculated by using DPLA with a standard data set. Results: Comparison of accuracy rate is done by independent sample test using SPSS software. There is a statistically indifference between Deep learning algorithm and in vivo monitoring. Deep learning algorithm (87.89%) showed better results in comparison to vivo monitoring (83.32%). Conclusion: Deep learning algorithms appear to give better accuracy than in vivo monitoring to predict hyperthyroidism.
目的:本研究工作的目的是利用现代算法确定甲状腺功能亢进的存在,并比较深度学习算法与体内监测的准确率。材料与方法:本研究采用kaggle网站超声图像数据采集。根据clinical.com计算的总样本量,深度学习算法取样本(N=23),体内监测取样本(N=23)。采用DPLA对标准数据集进行精度计算。结果:准确率比较采用SPSS软件进行独立样本检验。深度学习算法与体内监测之间存在统计学差异。深度学习算法(87.89%)优于体内监测(83.32%)。结论:深度学习算法在预测甲状腺功能亢进方面似乎比体内监测更准确。
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引用次数: 0
Smart Face Detection and Recognition in Low Resolution Images Using Alexnet CNN Compare Accuracy with SVM 基于Alexnet CNN的低分辨率图像智能人脸检测与识别与SVM的准确率比较
Pub Date : 2021-06-29 DOI: 10.47059/alinteri/v36i1/ajas21101
S. Mahesh, Dr.G. Ramkumar
Aim: Machine learning algorithm plays a vital role in various biometric applications due to its admirable result in detection, recognition and classification. The main objective of this work is to perform comparative analysis on two different machine learning algorithms to recognize the person from low resolution images with high accuracy. Materials & Methods: AlexNet Convolutional Neural Network (ACNN) and Support Vector Machine (SVM) classifiers are implemented to recognize the face in a low resolution image dataset with 20 samples each. Results: Simulation result shows that ACNN achieves a significant recognition rate with 98% accuracy over SVM (89%). Attained significant accuracy ratio (p=0.002) in SPSS statistical analysis as well. Conclusion: For the considered low resolution images ACNN classifier provides better accuracy than SVM Classifier.
目的:机器学习算法在检测、识别和分类方面取得了令人满意的效果,在各种生物识别应用中发挥着至关重要的作用。本工作的主要目的是对两种不同的机器学习算法进行比较分析,以高精度地从低分辨率图像中识别人。材料与方法:采用AlexNet卷积神经网络(ACNN)和支持向量机(SVM)分类器在低分辨率图像数据集中识别人脸,每个数据集有20个样本。结果:仿真结果表明,与支持向量机(89%)相比,ACNN的识别率达到了98%。在SPSS统计分析中也达到了显著的正确率(p=0.002)。结论:对于考虑的低分辨率图像,ACNN分类器比SVM分类器具有更好的准确率。
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引用次数: 2
Detection of Liver Disorder Using RBF SVM in Comparison with Naïve Bayes to Measure the Accuracy, Precision, Sensitivity and Specificity 用RBF支持向量机检测肝脏疾病与Naïve贝叶斯比较其准确性、精密度、灵敏度和特异性
Pub Date : 2021-06-29 DOI: 10.47059/alinteri/v36i1/ajas21093
M. Madhu, Dr.Kirupa Ganapathy
Aim: Machine learning techniques are rapidly used in the area of medical research due to its impressive results in diagnosis and prediction of diseases. The objective of this study is to evaluate the performance of SVM classifier in identification of liver disorder by comparing it with Naive Bayes algorithm. Methods and Materials: A total of 31619 samples are collected from three liver disease datasets available in kaggle. These samples are divided into training dataset (n = 22133 [70%]) and test dataset (n = 9486 [30%]). Accuracy, precision, specificity and sensitivity values are calculated to quantify the performance of the SVM algorithm. Results: SVM achieved accuracy, precision, sensitivity and specificity of 73.64%, 97.82%, 97.56% and 69.77% respectively compared to 57.31%, 41.39%, 94.87% and 37.20% by Naive Bayes algorithm. Conclusion: In this study it is found that the RBF SVM algorithm performed better than the Naive Bayes algorithm in liver disorder detection of the datasets considered.
目的:机器学习技术因其在疾病诊断和预测方面令人印象深刻的结果而迅速应用于医学研究领域。本研究的目的是通过将SVM分类器与朴素贝叶斯算法进行比较,评估SVM分类器在肝脏疾病识别中的性能。方法和材料:从kaggle中可获得的三个肝脏疾病数据集中收集了31619个样本。这些样本被分为训练数据集(n = 22133[70%])和测试数据集(n = 9486[30%])。计算了支持向量机算法的准确度、精密度、特异性和灵敏度值,以量化支持向量机算法的性能。结果:SVM的准确率、精密度、灵敏度和特异度分别为73.64%、97.82%、97.56%和69.77%,而朴素贝叶斯算法的准确率、精密度、灵敏度和特异度分别为57.31%、41.39%、94.87%和37.20%。结论:本研究发现,在考虑的数据集上,RBF SVM算法在肝脏疾病检测方面优于朴素贝叶斯算法。
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引用次数: 0
Comparison the Electrical Characteristics of PEDOT: PSS Tandem Solar Cell and P3HT Tandem Solar Cell by Varying Thickness 不同厚度PEDOT: PSS串联太阳能电池和P3HT串联太阳能电池的电学特性比较
Pub Date : 2021-06-29 DOI: 10.47059/alinteri/v36i1/ajas21095
Koneti Sairam, A. Sivagami
Aim: This project aims to improve the electrical characteristics in the polymer tandem solar cell by changing polymers with thickness to increase the efficiency. Methods and Materials: The PEDOT: PSS and P3HT Polymer was chosen as a group having 20 samples in each respectively. The electrical characteristics are stimulated by varying the polymer with thickness. Changing the polymer material leads to improved efficiency in the tandem solar cell. Results: The Independent T test was done which reveals that the P3HT (P = 0.553) was found to be statistically significantly compared with PEDOT: PSS polymer material. Conclusion: The analysis we found P3HT appeared to have better efficiency than PEDOT: PSS polymer tandem solar cell from Green energy. While P3HT(p=0.583) having the better significance compared with PEDOT: PSS (p=0.883).
目的:本项目旨在通过改变聚合物的厚度来改善聚合物串联太阳能电池的电学特性,从而提高效率。方法与材料:选择PEDOT: PSS和P3HT聚合物作为一组,每组20个样品。电特性是通过改变聚合物的厚度来激发的。改变聚合物材料可以提高串联太阳能电池的效率。结果:进行独立T检验,发现P3HT与PEDOT: PSS高分子材料比较有统计学意义(P = 0.553)。结论:通过分析我们发现P3HT具有比PEDOT: PSS聚合物串联太阳能电池更好的效率。而P3HT(p=0.583)较PEDOT: PSS (p=0.883)具有更好的意义。
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引用次数: 0
The Role and Importance of Agriculture in the Development of the National Economy of the Republic of Uzbekistan 农业在乌兹别克斯坦共和国国民经济发展中的作用和重要性
Pub Date : 2021-06-29 DOI: 10.47059/alinteri/v36i1/ajas21106
Soxadaliyev Abdurashid Mamadaliyevich, Mahmudov Baxriddin Jurayevich
This scientific article focuses on the analysis of a certain level of contribution of agricultural production to the positive changes in the national economy of the republic in 2018-2019. There is a general approach to the role of the industry in strengthening the food security of products, as well as in the supply of raw materials for light industry and solving the problem of unemployment in the country.
这篇科学文章着重分析了农业生产对2018-2019年共和国国民经济积极变化的一定程度的贡献。对于工业在加强产品的粮食安全以及在为轻工业提供原材料和解决该国失业问题方面的作用,有一个总的办法。
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引用次数: 0
Improving Yield and Quality of Wild Pork and Pigs in Thai Nguyen, Vietnam - and Solutions to Enhance Competitiveness to Thailand and China 提高越南太原野生猪肉和生猪的产量和质量——以及提高对泰国和中国竞争力的解决方案
Pub Date : 2021-06-29 DOI: 10.47059/alinteri/v36i1/ajas21104
Bui Thi Thom, D. Huy, T. Phùng
Thanapongtharm (2016) stated that in Thailand, pig production intensified significantly during the last decade, with many economic, epidemiological and environmental implications. Also detailed geographical analysis of the different production systems will be used to spatially-inform planning decisions for pig farming accounting for the specific health, environment and economical implications of the different pig production systems. Pig farming is very important in Vietnam, esp. In Thai Nguyen city and Northern provinces, pork products are suitable for people's taste. At present, most pig breeds are selected and raised in accordance with local conditions, especially wild boar and hybrids are very popular with people, the demand for products is increasing day by day. Lander et al (2020) pointed Pigs have played a central role in the subsistence and culture of China for millennia. The close relationship between pigs and people began when humans gradually domesticated wild pigs over 8,000 years ago. While pigs initially foraged around settlements, population growth led people to pen their pigs, which made them household trash processors and fertilizer producers. Study results show for instance, For commercial cross-bred wild boar farming, a diet with a protein level of 16-14% and a metabolic energy level of 3000-2900 kcal/kg of feed in the diet for growth and fattening most appropriate, which has both the growth ability of hybrid wild pigs and economic efficiency under semi-wild breeding conditions in Thai Nguyen ecological environment. Last but not least authors present food processing of wild pigs into delicious stir-dried pork.
Thanapongtharm(2016)指出,在泰国,生猪生产在过去十年中显著增加,对经济、流行病学和环境产生了许多影响。此外,还将使用不同生产系统的详细地理分析,为考虑不同生猪生产系统的具体健康、环境和经济影响的生猪养殖规划决策提供空间信息。养猪在越南非常重要,特别是在太原市和北部省份,猪肉产品适合人们的口味。目前,大多数猪品种都是因地制宜地选择和饲养,特别是野猪和杂交种非常受人们的欢迎,对产品的需求日益增加。Lander等人(2020)指出,几千年来,猪在中国的生存和文化中发挥了核心作用。猪和人之间的亲密关系始于8000多年前人类逐渐驯化野猪。虽然猪最初在定居点周围觅食,但人口增长导致人们将猪圈起来,这使它们成为家庭垃圾处理者和肥料生产商。研究结果表明,对于商品杂交野猪养殖而言,饲粮中蛋白质水平为16-14%,饲料代谢能水平为3000-2900 kcal/kg的饲粮最适宜生长育肥,既具有杂交野猪的生长能力,又具有太原生态环境半野生繁殖条件下的经济效益。最后但并非最不重要的作者介绍了野生猪的食品加工成美味的炒干猪肉。
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引用次数: 5
Construction of pMos Logic based Low Power High Speed Comparator Compare with nMos Logic 基于pMos逻辑的低功耗高速比较器的构建与nMos逻辑的比较
Pub Date : 2021-06-29 DOI: 10.47059/alinteri/v36i1/ajas21090
M. Reddy, P. Dass
Aim: The aim of this work is to construct an innovative pMos logic based comparator and analyze the power consumption and compare with the nMos logic based comparator. Material and methods: The comparator is designed by using the Tanner tool version 16.01 for simulation and verification. By varying the length of a transistors in a circuit the power values were obtained. This experiment is performed for 20 different values of length. Results: The power consumption of a pMos logic based comparator was minimum (2.2656 ± 0.37933), followed by the nMos logic based comparator (7.7494 ± 0.41603), the less power consumption seen in pMos logic based comparator significance (.955). Conclusion: The consumption of power by the constructed pMos logic based comparator appears to have less power consumption than the nMos logic based comparator.
目的:构建一种新颖的基于pMos逻辑的比较器,分析其功耗,并与基于nMos逻辑的比较器进行比较。材料与方法:比较器设计采用Tanner工具16.01版进行仿真验证。通过改变电路中晶体管的长度,可以得到功率值。该实验在20个不同的长度值下进行。结果:基于pMos逻辑的比较器功耗最低(2.2656±0.37933),其次是基于nMos逻辑的比较器(7.7494±0.41603),pMos逻辑的比较器功耗最低(0.955)。结论:所构建的基于pMos逻辑的比较器的功耗比基于nMos逻辑的比较器的功耗低。
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引用次数: 0
Reducing the Acrylamide Concentration in the Potato Chips Product by Using Sea Salt, Green Pepper and Thyme 用海盐、青椒和百里香降低薯片产品中丙烯酰胺的浓度
Pub Date : 2021-06-29 DOI: 10.47059/alinteri/v36i1/ajas21107
Raafat A. Abu - Almaaly, A. T. Al-Musawi
The study was conducted to show the effect of adding different percentages of Sea Salt solution and aqueous extracts of green pepper and thyme individually or in combination, it reduces the Acrylamide content in the potato chips product when exposed to high temperatures during processing, potato slices were treated by soaking before frying with C1 (0.1, 0.2, 0.3) % Sea Salt solution and the aqueous extract of Green Pepper C2 and thyme C3 in proportions (1, 2,3)% and a mixture of the three additives C4, the treatment C was left to be the control, High performance liquid chromatography technology (HPLC) was used to estimate the concentration of acrylamide in the treatments, sensory evaluation to the parameters of taste, color, odor, texture and general acceptance was conducted, the results showed a clear decrease in the acrylamide concentration in the potato chips treatments by increasing the concentration of the additives, C4 treatment with the synergistic action of Sea Salt, thyme and Green Pepper outperformed all other treatments in decreasing the acrylamide concentration, The results were descending C4 > C2- 3% C3- 3% > C1- 3% amounting to 0.013, 0.024, 0.034 and 0.084, respectively, compared to the control treatment 0.522, the results of sensory evaluation recorded the highest degree of receptivity to the treatments by increasing the percentage of additives, and the results were descending C4 > C3> C2 compared to the control treatment.
研究了不同比例的海盐溶液和青椒、百里香水提液单独或联合添加对马铃薯片加工过程中高温下丙烯酰胺含量的影响,采用C1(0.1、0.2、0.3)%的海盐溶液和青椒C2、百里香C3水提液按比例(1)浸泡后油炸处理马铃薯片。2、3)%和3种添加剂C4的混合物,以C处理为对照,利用高效液相色谱技术(HPLC)对处理中丙烯酰胺的浓度进行估算,对味道、颜色、气味、质地和一般接受度等参数进行感官评价,结果表明,随着添加剂浓度的增加,薯片处理中丙烯酰胺的浓度明显降低。在海盐、百里香和青椒的协同作用下,C4处理降低丙烯酰胺浓度的效果优于其他处理,C4 > C2- 3% C3- 3% > C1- 3%依次递减,分别为0.013、0.024、0.034和0.084,与对照处理0.522相比,感官评价结果显示,添加添加剂的处理对丙烯酰胺的接受度最高;与对照处理相比,C4 > C3> C2下降。
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引用次数: 0
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Alinteri Journal of Agriculture Sciences
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