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DEVELOPMENT OF A MODEL FOR THE LAUNCH OF A NEW GOODS IN THE HERBICIDE GROUP OF THE AGRARIAN DIVISION «BAYER CROPSCIENCE» TO THE CONSUMER MARKET 开发一种新产品在农业部门的除草剂集团«拜耳作物科学»到消费者市场的模型
IF 0.4 Q4 ECONOMICS Pub Date : 2021-01-01 DOI: 10.32342/2074-5354-2021-2-55-5
V. M. Shevchenko, Antonina V. Miamlina, Alexander Yu. Kamenev
The article developed a model for the launch of a new goods in the herbicide group of the Bayer CropScience agricultural division of Bayer LLC to the consumer market. It was established that the agricultural market and the pesticide market in particular grow by an average of 3% annually. But over the past 30 years, no new mechanisms of action of herbicides have been invented. This hinders the emergence of new active substances, which may be part of new drugs of this type. Therefore, due to its innovativeness and own production, the company is developing a new formulation of the already existing drug in the herbicide group. It is noted that it is appropriate to plan the launch of a new goods in the herbicide group using the SOSTAC model. According to this model, clear goals are set that the company must achieve during the year. Business growth strategies selected: 1) market penetration strategy (means that growth will occur in the direction of increasing the share of the current product market; can be used when the market is not yet saturated, advantages over competitors can be obtained as a result of lower production costs, more active advertising); 2) product development strategy (means that the source of the company’s growth is the growth in demand for new products; the creation of new product modifications for existing markets). It is emphasized that the implementation of both strategies should be carried out simultaneously in synergy, which will allow covering the maximum number of market needs, increasing the loyalty of existing customers and attracting new consumers of the company’s products. It is determined that when launching a new goods to market, the company can set the upper or lower level for each of the marketing variables - price, promotion, distribution and quality of the goods. Taking into account the peculiarities of the new goods the use of the tactics of quick skimming will be the most optimal and acceptable option to achieve the company’s goals. Its use is advisable in cases where the market size is small, most potential buyers are aware of the quality characteristics of the product and are ready to pay a high price for it (that is, «innovative buyers»), while there are few potential competitors. If most consumers in a small market have little idea of the product, then measures should be taken to inform them. Then a high price, combined with intense stimulus, can ensure the quick conquest of part of the market. Considering the above, the article developed tactical solutions and compiled a marketing budget for the launch of a new goods to the consumer market. It has been proven that compliance with the proposed measures will allow the company to prepare as efficiently as possible for the launch of a new goods and its distribution, as well as to forecast sales and profits for the coming period.
本文为拜耳有限责任公司的拜耳作物科学农业部门的除草剂集团推出一种新产品到消费者市场开发了一个模型。据确定,农业市场,特别是农药市场以年均3%的速度增长。但近30年来,除草剂的作用机理并没有新的发现。这阻碍了新的活性物质的出现,这些活性物质可能是这类新药的一部分。因此,由于其创新性和自产性,该公司正在开发除草剂组中已有药物的新配方。值得注意的是,使用SOSTAC模型来计划除草剂组中新产品的推出是合适的。根据这种模式,公司必须在一年内实现明确的目标。企业成长策略选择:1)市场渗透策略(即增长方向是增加当前产品的市场份额;可以在市场尚未饱和时使用,可以获得比竞争对手更低的生产成本,更积极的广告);2)产品开发战略(即公司增长的来源是新产品需求的增长;(针对现有市场的新产品修改)。强调两种战略的实施应同时协同进行,这样可以最大限度地覆盖市场需求,增加现有客户的忠诚度,吸引公司产品的新消费者。确定在向市场推出新商品时,公司可以为每个营销变量-商品的价格,促销,分销和质量-设置上一级或下一级。考虑到新商品的特殊性,使用快速浏览策略将是实现公司目标的最优和可接受的选择。在市场规模较小的情况下,它的使用是可取的,大多数潜在买家都意识到产品的质量特征,并准备为它支付高价(即“创新买家”),而潜在的竞争对手很少。如果一个小市场中的大多数消费者对产品知之甚少,那么就应该采取措施让他们知道。然后一个高的价格,加上强烈的刺激,可以确保快速征服部分市场。考虑到上述情况,本文制定了战术解决方案,并编制了一份针对消费者市场推出新商品的营销预算。事实证明,遵守拟议的措施将使公司能够尽可能有效地为新产品的推出及其分销做准备,并预测未来一段时间的销售和利润。
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引用次数: 0
POLICY RESPONSE OF ASIAN ECONOMIES TO COVID-2019 PANDEMIC: CHINA, THE REPUBLIC OF KOREA, JAPAN 亚洲经济体对2019冠状病毒病大流行的政策应对:中国、韩国、日本
IF 0.4 Q4 ECONOMICS Pub Date : 2021-01-01 DOI: 10.32342/2074-5354-2021-2-55-1
A. Mahdich
The countries of Northeast Asia were the first countries in the world, which faced the threat of the COVID-19 pandemic, the epicenter of which was the city of Wuhan in the Chinese province of Hubei. As of the end of March, the spread of the pandemic has been brought under control. Compared to other sub-regions in Asia and the Pacific, Northeast Asia was relatively well prepared for COVID-19 in terms of health systems, access to basic services and connectivity. The national response to COVID-19 was quick and varied. The governments have adopted numerous policies to contain the spread of the virus, as well as to address growing socio-economic challenges and mitigate the impact of the COVID-19 pandemic. To respond to the COVID-19 pandemic, the governments of China, the Republic of Korea and Japan have leveraged an existing memorandum of cooperation and a joint action plan to implement joint responses to pandemic influenza and new and re-emerging infectious diseases. However, the COVID-19 pandemic and the necessary containment measures have resulted in a sharp decline in economic activity, widespread loss of jobs and livelihoods and disruptions in the provision of basic services. In 2020, the countries in the region experienced a marked economic decline. After a significant drop in domestic demand and trade disruptions in the first half of 2020, the second half of 2020 was characterized by a gradual recovery in exports, there are currently signs of a recovery. The aim of current research was to investigate the practices of the three Asian countries – China, the Republic of Korea and Japan – in supporting businesses and citizens who found themselves in a difficult life situation due to the coronavirus, in order to identify optimal examples of economic policy during pandemic. The most effective measures to support the economy of China during the COVID-19 pandemic were food supply; control over the increase in the production; online services launched by the government. The most effective measures to support the economy of the Republic of Korea were: the Bank of Korea has cut its key rate to a record low benchmark; the Bank of Korea has provided the loans to the country’s commercial banks; the country’s government has allocated considerable funds to support South Korean SMEs; Korea Trade and Investment Promotion Agency has actively developed a global online trading platform; consumption taxes in case of car purchases have been reduced significantly to support the market; the enterprises with an annual turnover of less than Korean WON 60 million won have been provided with VAT exemptions. The most effective measures which have been taken by the government of Japan to were: there have been allocated USD 4.1 billion to support Japanese SMEs; there has been announced the development of a package of large-scale measures to support the country’s economy; there have been introduced special conditions for lending to SMEs; the activities of the companies involved
以中国湖北省武汉市为中心的新型冠状病毒感染症(COVID-19)疫情,东北亚国家是世界上最早受到威胁的国家。截至3月底,疫情蔓延已得到控制。与亚太其他次区域相比,东北亚在卫生系统、获得基本服务和连通性方面为COVID-19做好了相对充分的准备。国家对COVID-19的反应迅速而多样。各国政府采取了许多政策来遏制病毒的传播,并应对日益严峻的社会经济挑战,减轻COVID-19大流行的影响。为应对2019冠状病毒病大流行,中国、韩国和日本政府利用现有的合作备忘录和联合行动计划,实施联合应对大流行性流感以及新发和再发传染病的措施。然而,2019冠状病毒病大流行和必要的遏制措施导致经济活动急剧下降,就业和生计普遍丧失,基本服务的提供中断。2020年,该地区国家的经济出现了明显下滑。在经历了2020年上半年国内需求大幅下降和贸易中断之后,2020年下半年的特点是出口逐步复苏,目前有复苏的迹象。本次研究的目的是调查中国、韩国和日本这三个亚洲国家在支持因冠状病毒而陷入困境的企业和公民方面的做法,以确定大流行期间经济政策的最佳范例。在新冠肺炎疫情期间,支持中国经济最有效的措施是粮食供应;对产量增长的控制;政府推出网上服务。支持韩国经济的最有效措施是:韩国央行(Bank of Korea)将基准利率降至创纪录低点;韩国银行(Bank of Korea)向国内商业银行提供贷款;韩国政府已拨出大量资金支持韩国中小企业;韩国贸易投资振兴公社积极开发全球网上交易平台;购买汽车的消费税大幅降低,以支持市场;对年营业额在6000万韩元以下的企业免征增值税。日本政府采取的最有效的措施是:拨出41亿美元支持日本中小企业;已经宣布制定一揽子大规模措施来支持国家经济;向中小企业提供贷款的特别条件;参与防治这一流行病的公司的活动得到了补贴;简化进出口和关税配额证书的许可证续期程序;日本央行将交易所交易基金(ETF)回购计划扩大了一倍,达到1120亿美元;对不能工作的公民给予补助;组织了支援中小企业的咨询服务;对于被迫将部分员工送去度假或培训的中小企业,国家将在100天内支付4/5的强制休假费用。
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引用次数: 0
ASSESSMENT OF THE LEVEL OF BANKING SECURITY IN UKRAINE AS THE COMPONENT OF FINANCIAL SECURITY IN UKRAINE 评估乌克兰银行安全水平作为乌克兰金融安全的组成部分
IF 0.4 Q4 ECONOMICS Pub Date : 2021-01-01 DOI: 10.32342/2074-5354-2021-2-55-4
I. M. Miro
The article is dedicated to the problems of ensuring the banking security in Ukraine. Theoretical and methodological provisions for security assessment of the banking system in Ukraine have been considered, the directions of its development have been substantiated. Banking security is the level of financial stability of the country’s banking institutions, which allows to ensure the efficiency of the country’s banking system and protection from external and internal destabilizing factors, regardless of the operation conditions. The article analyzes the banking security on the basis of the approach given in the Order № 1277 “On approval of Guidelines for assessment of the economic security level in Ukraine” from 29.10.2013. The leading safety indicators have been calculated. Owing to the rationing of indicators and the share of each indicator being taken into account, the Integrated Indicator of Banking Security in Ukraine in the dynamics for 2010–2020 has been calculated. Each indicator separately and the integrated indicator of banking security in dynamics have been analyzed. During the analyzed period, the highest level of security of the banking system in Ukraine was observed in 2013, and the lowest – in 2015. During 2014–2015, the level of security in the banking sector decreased twice – from an almost satisfactory level (0.61) to an almost critical level (0.30). The reasons for the negative trends have been presented and ways to enhance the level of security have been suggested. Based on the assessment, the most significant threats have been identified, such as: high level (share) of non-performing loans in the banking system in Ukraine (their share is one of the highest in the world); strengthening of the imbalance of long-term loans and deposits, as a result the deficit of so-called “long resources”, which are an important prerequisite for the resumption of economic growth in Ukraine and in the long run a source of income for banks; strengthening of the influence of capital of foreign financial groups: almost critical part of foreign capital in the banking system, which fluctuates between a dangerous level of 40% and a critical level of 60%, with such a trend, there may be a partial or complete loss of independence in the banking sector of Ukraine; return on assets (ROA) shows extremely negative results and is characterized as non-profit; high degree of concentration of the banking system in Ukraine: the share of assets of the five largest banks in 2019–2020 decreased compared to 2018, but still remains more critical: 86 and 74%, respectively, but this decrease is insignificant, it is necessary to continue demonopolization in the banking sector to bring this figure closer to the optimal 30%.
这篇文章致力于解决乌克兰银行安全问题。对乌克兰银行系统安全评估的理论和方法规定进行了审议,其发展方向也得到了证实。银行安全是一个国家的银行机构的金融稳定水平,它允许确保国家银行体系的效率和保护免受外部和内部不稳定因素的影响,而不考虑经营条件。本文根据2013年10月29日№1277“关于批准乌克兰经济安全水平评估指南”的命令给出的方法分析银行安全。计算了领先安全指标。考虑到指标的定量分配和每个指标的份额,计算了2010-2020年动态中的乌克兰银行安全综合指标。对银行安全的各个指标分别进行了分析,对银行安全的综合指标进行了动态分析。在分析期间,乌克兰银行系统的安全水平最高的是2013年,最低的是2015年。在2014-2015年期间,银行业的安全水平下降了两次——从几乎令人满意的水平(0.61)降至几乎危急的水平(0.30)。提出了消极趋势的原因,并提出了提高安全水平的方法。根据评估,已经确定了最重大的威胁,例如:乌克兰银行系统的不良贷款(份额)很高(其份额是世界上最高的之一);加强长期贷款和存款的不平衡,从而造成所谓“长期资源”的赤字,这是乌克兰恢复经济增长的重要先决条件,从长远来看也是银行的收入来源;加强外国金融集团资本的影响力:银行体系中几乎是外国资本的关键部分,在40%的危险水平和60%的关键水平之间波动,在这种趋势下,乌克兰银行业可能部分或完全丧失独立性;资产收益率(ROA)表现为极负的结果,具有非营利性的特征;乌克兰银行体系高度集中:2019-2020年五大银行的资产份额与2018年相比有所下降,但仍然更加关键:分别为86%和74%,但这种下降是微不足道的,有必要继续在银行业进行去垄断,使这一数字更接近最佳的30%。
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引用次数: 0
THE DEVELOPMENT OF THE ECONOMY OF IRAN UNDER SANCTIONS 伊朗在制裁下的经济发展
IF 0.4 Q4 ECONOMICS Pub Date : 2021-01-01 DOI: 10.32342/2074-5354-2021-2-55-9
R. Kliuchnyk
The article provides an attempt at complex analysis of the development of Iran`s economy under the sanctions imposed by the USA and other countries. Some background issues in the development of the modern Iranian regime have been considered. The role of the Iranian Revolution in the relations between Iran and the Western world has been analyzed. A brief historic overview of anti-Iranian sanctions has been given. The Iran hostage crisis in 1979 has been mentioned among the first events that lead to sanctions. According to the 1981 Algiers Accords, the USA promised to remove the freeze on Iranian assets and trade sanctions on Iran. Special attention has been paid to the nuclear program of Iran. The Bushehr Nuclear Power Plant has been considered as a successful example of Iran’s nuclear program development. The point of view of Mahmoud Ahmadinejad, the President of Iran in 2005-2013, as well as opinions of other Iranian officials about nuclear energy have been considered. Also, the attitude of American officials to Iran (e.g. inclusion of Iran to the list of rogue states) has been considered. Iran is one of the few countries in the world that are able to construct nuclear weapons. So, the Western countries including the USA are trying to prevent Iran from achieving this, even though Iranian officials deny any military use of nuclear energy. The importance of the Joint Comprehensive Plan of Action signed in 2015 has been underlined. The sceptical attitude of the President of the USA Donald Trump (2017-2021) to CLARIFY Iran’s professions of peace OR plans for peaceful engagement with Iran? has been noted. The Countering America’s Adversaries Through Sanctions Act has been given as an example of anti-Iranian policy. The cases of attacks on tankers of Iran and other countries in the recent years have been mentioned. The example of the Shetab electronic banking clearance and automated payments system used in Iran and other countries is noted. It is mentioned that Iran’s automotive industry is comparatively successful. It is proved that the country’s economy has in general grown accustomed to the international sanctions. The importance of Iran`s political and economic cooperation with Russia, Syria, North Korea and other countries has been underlined. All of these countries are ruled by extremely authoritarian regimes. Attention is paid to the comparatively closed economic system of Iran that makes its complex study more difficult than it would otherwise be. The article has been written with the use of different scientific methods and the most up-to-date sources. It is of interest for researchers, students and other people who are interested in international economic relations.
本文试图对伊朗经济在美国等国制裁下的发展进行复杂分析。本文讨论了现代伊朗政权发展的背景问题。本文分析了伊朗革命在伊朗与西方世界关系中的作用。本文简要介绍了反伊朗制裁的历史概况。1979年的伊朗人质危机是导致制裁的首批事件之一。根据1981年《阿尔及尔协议》,美国承诺解除对伊朗资产的冻结和对伊朗的贸易制裁。伊朗的核项目受到了特别的关注。布什尔核电站被认为是伊朗核项目发展的成功范例。考虑了2005-2013年伊朗总统马哈茂德·艾哈迈迪内贾德的观点,以及其他伊朗官员对核能的看法。此外,美国官员对伊朗的态度(例如将伊朗列入流氓国家名单)也被考虑在内。伊朗是世界上少数几个有能力制造核武器的国家之一。因此,包括美国在内的西方国家正试图阻止伊朗实现这一目标,尽管伊朗官员否认将核能用于任何军事用途。双方强调了2015年签署的《联合全面行动计划》的重要性。美国总统唐纳德·特朗普(2017-2021)对澄清伊朗的和平承诺或与伊朗和平接触的计划持怀疑态度?已经注意到了。《通过制裁打击美国的对手法案》被视为反伊朗政策的一个例子。近年来,伊朗和其他国家的油轮遭到袭击的案件也被提及。指出了在伊朗和其他国家使用的Shetab电子银行清算和自动支付系统的例子。有人提到伊朗的汽车工业是比较成功的。事实证明,该国的经济总体上已经习惯了国际制裁。伊朗与俄罗斯、叙利亚、朝鲜和其他国家进行政治和经济合作的重要性得到了强调。所有这些国家都由极端专制的政权统治。人们注意到伊朗相对封闭的经济体系,这使得它的复杂研究比其他情况下更加困难。这篇文章是用不同的科学方法和最新的资料写成的。它对研究人员、学生和其他对国际经济关系感兴趣的人很有兴趣。
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引用次数: 0
QUANTITATIVE ASPECTS OF THE CURRENT ECONOMIC CRISIS IN UKRAINE 当前乌克兰经济危机的定量方面
IF 0.4 Q4 ECONOMICS Pub Date : 2021-01-01 DOI: 10.32342/2074-5354-2021-2-55-2
S. Berzon
The article attempts to quantify the main parameters that characterize the economic crisis in Ukraine. Historical and systemic approaches are used as a basis of research methodology. In the course of the research the following methods were used: analysis to determine the comparative dynamics of macroeconomic indicators; Fourier analysis to determine the cyclical nature of the dynamics of macroeconomic indicators, the calculation of the duration and length of cycles; f-statistics to confirm the validity of the performed theoretical approximation of the lines of dynamics; analysis of variance to assess the variability of macroeconomic indicators; synthesis to build a time map of the aggravation of the crisis period of Ukraine’s economy. A comparative analysis of the dynamics of key macroeconomic indicators for the period 2010- 2020 in a quarterly manner. The cyclical nature of such dynamics is determined and formalized, with confirmation of reliability by means of f-statistics at the level of not less than 0.95. Two cycles of dynamics of macroeconomic indicators lasting 4 and 48 quarters were revealed. The beginning (IV quarter of 2010 / I quarter of 2011) and the end (IV quarter of 2023 / I quarter of 2024) of the modern period of economic crisis in Ukraine are determined. The variability of macroeconomic indicators according to their empirical values and deviations from the theoretical approximation of time lines is estimated and it is confirmed that the basis of variability of the analyzed indicators is their random fluctuations around the theoretical approximation of time lines. It was found that the greatest variability is inherent in price indices (consumer and industrial producers). The article further develops the methodological and practical principles of preventing the development of crisis processes in Ukraine by confirming their cyclicality and determining the duration of cycles, which allows to justify the application of countercyclical measures taking into account the specifics of quantitative patterns of crisis processes. The obtained results will contribute to the improvement of state regulation of economic development of Ukraine, taking into account its cyclical nature and duration of the current socioeconomic crisis.
本文试图量化表征乌克兰经济危机的主要参数。历史和系统的方法被用作研究方法的基础。在研究过程中采用了以下方法:通过分析确定宏观经济指标的比较动态;傅里叶分析确定宏观经济指标动态的周期性,计算周期的持续时间和长度;用f统计量来证实动力学线理论近似的有效性;方差分析以评估宏观经济指标的可变性;综合构建乌克兰经济危机恶化时期的时间图。按季度比较分析2010- 2020年期间主要宏观经济指标的动态。这种动态的周期性性质被确定和形式化,并通过f统计量在不小于0.95的水平上确认可靠性。宏观经济指标出现了持续4个季度和48个季度的两个动态周期。确定乌克兰现代经济危机时期的开始时间(2010年第四季度/ 2011年第一季度)和结束时间(2023年第四季度/ 2024年第一季度)。根据宏观经济指标的经验值和偏离时间线的理论近似值估计了宏观经济指标的变异性,并证实了所分析指标的变异性基础是它们在时间线理论近似值周围的随机波动。研究发现,最大的可变性是内在的价格指数(消费者和工业生产者)。本文进一步发展了通过确认其周期性和确定周期持续时间来防止乌克兰危机进程发展的方法和实践原则,这使得考虑到危机过程定量模式的具体情况,可以证明反周期措施的应用是合理的。所取得的成果将有助于改善乌克兰经济发展的国家监管,考虑到其周期性和当前社会经济危机的持续时间。
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引用次数: 0
GOVERNMENT DEBT AS A THREAT TO THE COUNTRY’S ECONOMIC SECURITY 政府债务是对国家经济安全的威胁
IF 0.4 Q4 ECONOMICS Pub Date : 2021-01-01 DOI: 10.32342/2074-5354-2021-2-55-3
O. Zadoia
The article is devoted to the analysis of absolute and relative indicators of Ukraine’s public debt in order to identify threats to its economic security. A critical analysis of the “Guidelines for calculating the level of economic security of Ukraine” in terms of assessing external threats and substantiated proposals for their improvement. The dynamics of total public debt in general and external debt, in particular, has been specially studied; the ratio of public debt to GDP and the state budget; public debt service costs. Particular attention is paid to the IMF composite index, which allows to assess the adequacy of official gold and foreign exchange reserves to cover the needs of external debt. According to the analysis, most of Ukraine’s public debt indicators exceed the established thresholds, which poses a real threat to the country’s economic security. If the ratio of public debt to GDP in recent years has been reduced to the upper limit of the safe level, the parameters of the ratio of external debt to the state budget and the share of expenditures on servicing government debt are twice the Ukrainian values. This situation can create a problem with timely repayment of debts, which will reduce the confidence of creditors and increase the cost of new borrowing and will push Ukraine to enter the debt spiral. This necessitates the development of a system of special measures to stabilize the situation both by reducing debt and maintenance costs, and by increasing state budget revenues. At the same time, such an important indicator as the composite index of the IMF for the last 6 years has not only seen a positive trend, but also the achievement (and even a slight excess) of the normative value. This is evidence of the potential of the Ukrainian economy to solve the problem of debt without particularly negative consequences, both internal and external.
本文致力于分析乌克兰公共债务的绝对和相对指标,以确定对其经济安全的威胁。在评估外部威胁方面对“计算乌克兰经济安全水平的准则”进行了批判性分析,并提出了改进这些准则的具体建议。对一般公共债务总额,特别是外债的动态进行了特别研究;公共债务与GDP和国家预算的比率;公债还本付息成本。特别注意的是货币基金组织的综合指数,该指数使人们能够评估官方黄金和外汇储备是否足以支付外债的需要。根据分析,乌克兰大部分公共债务指标超过了既定的阈值,这对该国的经济安全构成了实际威胁。如果近年来公共债务与国内生产总值的比率已经降低到安全水平的上限,外债与国家预算的比率和偿还政府债务的支出份额的参数是乌克兰价值的两倍。这种情况可能造成及时偿还债务的问题,这将降低债权人的信心,增加新借款的成本,并将推动乌克兰进入债务螺旋。这就需要制定一套特别措施系统,通过减少债务和维持费用以及增加国家预算收入来稳定局势。与此同时,IMF综合指数这一重要指标,近6年来不仅呈现出积极的趋势,而且达到(甚至略超)了正常值。这证明乌克兰经济有潜力解决债务问题,而不会产生特别不利的内部和外部后果。
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引用次数: 0
IMPROVEMENTS IN MANAGEMENT OF DISTRIBUTION AND SALE OF PRODUCTS OF A TRADE ENTERPRISE USING DIGITAL TECHNOLOGIES 运用数字技术改进贸易企业的产品流通和销售管理
IF 0.4 Q4 ECONOMICS Pub Date : 2021-01-01 DOI: 10.32342/2074-5354-2021-2-55-6
Anastasiia D. Mostova, Tetiana A. Pozniakova
The article substantiates the need to create and improve an effective management system for distribution and sales of a trade enterprise. The efficiency of distribution and sales policy of a trade enterprise is shown. The main shortcomings and problems are analyzed. In the logistics system of the enterprise there is a significant amount of unproductive losses. In particular, the company has a long period of inventory turnover and low turnover, a significant amount of time is lost in the delivery of goods to the consumer, which requires significant financial investment in inventory storage. The peculiarities of the scientifically substantiated concept of lean production are investigated. Its application for further development of the sales management system of the trade enterprise is recommended. The essence of lean production is to eliminate actions that take time but do not create value, as well as to create conditions during which other actions that create value are integrated into the ongoing logistics process. A set of measures is proposed, which provide for the reorganization of the scheme of logistics processes at the enterprise to optimize business processes between structural units and eliminate resource losses in the logistics chain. The main conditions for building a system of economic distribution in the studied enterprise are formulated. In particular, it is necessary to determine what shapes the value of goods for customers, and increase it. It is necessary to determine all the necessary actions in the chain of work with the consumer and eliminate the loss of time and money. Restructure all stages of work so that they represent continuous business processes. The introduction of CRM-system for automation of business processes and interaction with clients is substantiated. The market research of CRM-systems is carried out and the optimal CRMsystem for the considered enterprise is determined. Carrying out an analysis of the feasibility of the proposed solutions, the project risk assessment is provided. The most probable and dangerous risks for the project are shown, in particular: difficulty with mastering the software by the personnel of the organization, lack of experience of employees for project implementation, lack of expected result from CRM-system implementation, resistance to changes. Conclusions are made on the prospects of implementing a CRM-system to improve the management system of distribution and sales of a trading company.
文章论述了商贸企业建立和完善有效的分销销售管理体系的必要性。展示了贸易企业分销和销售政策的效率。分析了主要的不足和存在的问题。在企业的物流系统中存在着大量的非生产性损失。特别是企业的库存周转周期长,周转率低,在将商品交付给消费者的过程中损失了相当多的时间,这就需要在库存存储方面投入大量的资金。科学证实的精益生产概念的特点进行了调查。并对贸易企业销售管理系统的进一步开发提出了建议。精益生产的本质是消除那些需要时间但不能创造价值的行动,并创造条件,使其他创造价值的行动融入正在进行的物流过程中。提出了一套措施,提供了企业物流流程的重组方案,以优化结构单元之间的业务流程,消除物流链中的资源损失。阐述了在研究企业建立经济分配制度的主要条件。特别是,有必要确定是什么塑造了商品对顾客的价值,并增加它。有必要确定与消费者的工作链中所有必要的行动,并消除时间和金钱的损失。重构工作的所有阶段,使它们代表连续的业务流程。引入crm系统实现业务流程自动化和客户交互。对客户关系管理系统进行市场调研,确定企业的最佳客户关系管理系统。对提出的解决方案进行可行性分析,并提供项目风险评估。指出了项目最可能和最危险的风险,特别是:组织人员难以掌握软件,员工缺乏项目实施的经验,crm系统实施缺乏预期结果,抗拒变革。最后对某贸易公司实施crm系统完善分销销售管理系统的前景进行了总结。
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引用次数: 0
STRUCTURAL CHANGES IN EXPORTS AND IMPORTS OF UKRAINIAN GOODS AT THE BEGINNING OF THE 21st CENTURY 21世纪初乌克兰货物进出口的结构变化
IF 0.4 Q4 ECONOMICS Pub Date : 2021-01-01 DOI: 10.32342/2074-5354-2021-2-55-8
O. Pelekh
The article proves the need to study the structural changes in exports and imports of Ukrainian goods. In view of this, the author used his own method of quantitative analysis of structural changes, which was described in detail by him in previous works. The proposed method is based in part on the work of Polish researchers. On the basis of this method the analysis of process of structural changes which provides definition and an estimation of intensity (depth) of changes; development of changes; constancy (monotony) of changes in exports and imports of Ukrainian goods is carried out. The second aspect of the analysis involved the analysis of changes in the structure of exports and imports of goods, which involves the decomposition of structural changes at the level of structural elements and analysis of changes in size and shape of the structure on this basis. According to the results of the analysis, it is shown that at the beginning of the study period the metals and metal products, machinery, equipment and transport, food products and agricultural products were the basis of exports of goods. At the end of the study period, the priorities of Ukrainian exports of goods changed: the food products and agricultural products came in the first place in the structure. Changes in the structure of exports have shown that the world economy needs Ukrainian raw materials and agricultural products, i.e. Ukrainian exports have saved their raw materials and semi-raw materials orientation. In general, changes in terms of the interests of the national economy can be considered as negative. This is one of the evidences of noncompetitiveness of the Ukrainian processing, light and food industries. It is argued that the structure of imports of Ukrainian goods is asymmetric to exports. The main components of imports are high-tech products (electrical machinery and equipment, nuclear reactors, cars and vehicles, devices and optical devices), fuel and energy products, chemical products, pharmaceuticals, which is one of the indirect proofs of the orientation of Ukraine’s economy towards consumption. It should be noted that changes in the import’s goods structure took place under the influence of liberalization of tariff regulation of foreign trade in Ukraine under the Association Agreement between Ukraine and the European Union and under the influence of events in the east. Analysis of exports and imports of goods in Ukraine has shown that the current structure of production preserves the export orientation of the national economy and its raw material specialization, and this increases the dependence of the Ukrainian economy on market fluctuations in international markets.
文章论证了对乌克兰商品进出口结构变化进行研究的必要性。鉴于此,作者使用了他自己的结构变化定量分析方法,他在之前的作品中对此进行了详细的描述。提出的方法部分基于波兰研究人员的工作。在此基础上对结构变化过程进行了分析,给出了变化的定义和变化强度(深度)的估计;变化的发展;乌克兰货物出口和进口的变化是恒定的(单调的)。分析的第二个方面涉及到对货物进出口结构变化的分析,这涉及到在结构要素层面对结构变化进行分解,并在此基础上对结构的大小和形状变化进行分析。根据分析结果表明,在研究初期,金属及其制品、机械、设备和运输、食品和农产品是商品出口的基础。在研究期结束时,乌克兰商品出口的优先级发生了变化:食品和农产品在结构中占据首位。出口结构的变化表明,世界经济需要乌克兰的原材料和农产品,即乌克兰的出口节省了其原材料和半原材料的方向。一般来说,国民经济利益方面的变化可以被认为是负面的。这是乌克兰加工、轻工业和食品工业缺乏竞争力的证据之一。有人认为,乌克兰商品的进口结构与出口结构不对称。进口的主要组成部分是高科技产品(电气机械和设备、核反应堆、汽车和车辆、装置和光学装置)、燃料和能源产品、化学产品、药品,这是乌克兰经济面向消费的间接证明之一。应当指出,进口商品结构的变化是在乌克兰与欧洲联盟签订的联系国协定下乌克兰对外贸易关税管制自由化的影响下以及在东部事件的影响下发生的。对乌克兰货物进出口的分析表明,目前的生产结构保留了国民经济的出口导向及其原材料专业化,这增加了乌克兰经济对国际市场波动的依赖。
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引用次数: 0
EMPLOYEE PERFORMANCE EVALUATION AS THE BASIS OF THE MOTIVATION SYSTEM FOR FINANCIAL INSTITUTIONS IN CRISIS CONDITIONS 危机条件下金融机构员工绩效考核作为激励机制的基础
IF 0.4 Q4 ECONOMICS Pub Date : 2021-01-01 DOI: 10.32342/2074-5354-2021-2-55-7
M. Ivanova, N. Yashkina, Olena V. Tryfonova
This article addresses the issues of employee performance evaluation, which is central to the formation of a system of motivation, since skills, knowledge and efficiency of employees affect the financial and economic performance of the entire enterprise. The external environment of the business entity is risky and unpredictable; therefore, to maintain a high level of competitiveness, special attention should be paid to evaluating and improving the employee efficiency. The article uses general scientific and special methods of system-structural analysis to clarify the motivating influences; identify the latest methods of motivation; group different types of motivation and establish links and relationships between motivation and employee efficiency; it uses diagnostic techniques (Bennett test) for employee performance evaluation in a financial institution The purpose of the work is to study the specifics and analyze the existing methods of employee performance evaluation as a basis for motivation in crisis conditions. Theoretical research revealed that the existing system of motivation for pawnshop employees provides for marginal (tentative) surcharges, allowances, bonuses to the basic salary; the specific amount of incentive payments is defined by the manager depending on the employee’s qualifications, complexity and scope of work, and the employee’s performance. It has been found that the standard of efficiency and criteria for its evaluation are set for each employee. It has been proven that the employee’s performance evaluation is documented and a decision is made on the choice of an appropriate system of motivational factors and incentives. For a network of pawnshops, performance evaluation of middle-level managers was carried out according to the method of R. Bennett, in order to determine the management style. An analysis of evaluating the effectiveness of 7 managers working for the network of pawnshops showed that 5 out of 7 managers promptly settle current operational work problems; poorly cope with operational work problems – 2 managers; show a balanced approach to decision-making – 6, do not take into account the factors of the external and internal environment - 1; allow subordinates to take initiative – 4, suppress it – 3; personally communicate with employees – 5, prefer written orders – 2; have an innovative mindset – 6, ignore innovations – 1; are considerate towards subordinates – 6, are indifferent to subordinates – 1; motivate employees – 5, do not consider motives – 2. The analysis shows that to eliminate any negative consequences, it is necessary to dismiss the personnel manager whose results were all negative. Based on the definition of basic principles of the impact of employee performance evaluation on the motivation system in crisis conditions, it is advisable to introduce a grading system as a further step.
由于员工的技能、知识和效率影响着整个企业的财务和经济绩效,因此这篇文章解决了员工绩效评估问题,这对激励系统的形成至关重要。企业实体的外部环境具有风险性和不可预测性;因此,为了保持高水平的竞争力,应特别重视对员工效率的评估和提高。本文运用一般科学的系统结构分析方法和特殊的系统结构分析方法来阐明其激励作用;确定最新的激励方法;对不同类型的激励进行分类,建立激励与员工效率之间的联系和关系;本研究采用诊断技术(班尼特检验)对某金融机构的员工进行绩效评价。本研究的目的是研究员工绩效评价的具体情况,分析现有的员工绩效评价方法,作为危机条件下激励员工的依据。理论研究表明,现行典当行员工激励制度规定了基本工资之外的边际(暂定)附加费、津贴、奖金;奖金的具体数额由管理者根据员工的资质、工作的复杂程度和范围以及员工的表现来确定。研究发现,效率的标准和评价标准是为每个员工设定的。事实证明,员工的绩效评估是记录在案的,并决定选择适当的激励因素和激励制度。以某网络典当行为研究对象,根据R. Bennett的方法对其中层管理人员进行绩效评价,以确定其管理风格。通过对7位当铺网络管理人员的有效性评价分析表明,7位管理人员中有5位能够及时解决当前经营工作中存在的问题;处理运营工作问题能力差- 2名管理者;表现出平衡的决策方法- 6,不考虑外部和内部环境的因素- 1;允许下属采取主动- 4,压制主动- 3;亲自与员工沟通- 5,更喜欢书面订单- 2;拥有创新思维- 6,忽视创新- 1;对下属体贴- 6,对下属冷漠- 1;激励员工——5,不考虑动机——2。分析表明,为了消除任何负面后果,有必要解雇结果均为负面的人事经理。在对危机条件下员工绩效评估对激励制度影响的基本原则进行界定的基础上,进一步引入分级制度是可取的。
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引用次数: 1
MEAN REVERSION IN INTERNATIONAL EQUITY MARKETS 国际股票市场的均值回归
IF 0.4 Q4 ECONOMICS Pub Date : 2020-10-06 DOI: 10.21121/eab.699946
Ömer Eren, Cenk C. Karahan
Ortalamaya donme egilimi, gectigimiz kirk yilda bircok calisma tarafindan surekli olarak gozlemlenmis, bircok calisma tarafindan da varligi reddedilmis bir olgudur. Bu calismanin ilk amaci, guncel bir veri seti kullanarak gelismis ve gelismekte olan pazarlardan ve MSCI tarafindan saglanan uluslarasi endekslerden olusan genis bir yelpazede ortalamaya donme egilimini arastirarak bu konunun aydinlatilmasina katkida bulunmaktir. Bu dogrultuda, bu uluslararasi sermaye endekslerinin ve bahsi gecen pazarlarin sermaye piyasalarinin dolar bazindaki nominal, reel ve fazla getirileri uzerinde varyans orani hesaplamalari yapilmis ve rasgelelestirmeye dayanan dagilimdan bagimsiz bir istatistiksel test uygulanmistir. Bazi durumlarda istatistiksel onem suphelere yol acsa da, sonuclar hem gelismis, hem de gelismekte olan ulkelerde ortalamaya donme egiliminin var oldugunu gostermektedir. Bununla beraber firma buyuklugu ve getiri tipinin ortalamaya donme egiliminin derecesi uzerinde onemli etkileri oldugu gozlemlenmistir.
Ortalamaya donme egilimi,gectigimiz kirk yilda bircok calima tarafinda surekli olaak gozlemlenmis,bircok alisma tarafidan da varligi rededilmis bir olgudur。这个calisman的第一个目标是确保正在发展的市场,以及MSCI的国际努力,可以使用冰淇淋的现代数据集来解释,其中包括冰淇淋的大规模扩张。事实上,这些国际温室气体和市场是通过计算以夜市为代价的名义、卷轴和多年生产率的比例来计算的,并且是根据我的分析进行的一次不幸的统计测试。在某些情况下,统计证据表明,发展中国家的冷冻生育率有所上升。所以我们收购了这家公司,化肥的平均类型对化肥的产量有负面影响。
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引用次数: 0
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EGE ACADEMIC REVIEW
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