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Capturing Image–Text Modal Relations in Mobile Instant Messaging Through WhatsApp Diaries 通过WhatsApp日记捕捉移动即时消息中的图像-文本模式关系
IF 1.5 Q2 COMMUNICATION Pub Date : 2023-05-25 DOI: 10.1177/09732586221146881
Deepti Singh Apte, A. Upadhyay
Polymedia chat applications such as WhatsApp are facilitating ‘mixed-media’ relationships (Parks, 2017, Communication Research, 4, 505) as they have penetrated our everyday mediated interactions. This has led to calls for a deeper probe into the interconnections of the varied modes. After defining its vital term ‘mode’, the current study focuses on two widely used modes—image and text—in everyday mediated interactions via chat applications. In order to study their interconnections, the study adopts Martinec’s (2005) image–text relation systems. The findings indicate two extreme range points of image–text interconnections in mediated chat app-based interactions. At one extreme point, images and texts seem to be repeating each other’s messages, and at another point, they seem to complement one another. The point where images and texts complement one another highlights the role of images, and the point seems to play evocative and facilitative roles.
WhatsApp等多媒体聊天应用程序正在促进“混合媒体”关系(Parks,2017,Communication Research,4055),因为它们已经渗透到我们日常的中介互动中。这导致人们呼吁对各种模式的相互联系进行更深入的调查。在定义了其重要术语“模式”后,目前的研究重点关注两种广泛使用的模式——图像和文本——在通过聊天应用程序进行的日常互动中。为了研究它们之间的相互关系,本研究采用了Martinec(2005)的图像-文本关系系统。研究结果表明,在基于聊天应用程序的中介交互中,图像-文本相互连接的两个极端范围点。在一个极端点上,图像和文本似乎在重复彼此的信息,而在另一个极端上,它们似乎是相辅相成的。图像和文本相互补充的点突出了图像的作用,这一点似乎起到了唤起和促进的作用。
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引用次数: 0
Understanding CSR Campaigns Through the Lens of Culture Values and Moral Emotion 从文化价值观和道德情感的角度理解企业社会责任活动
IF 1.5 Q2 COMMUNICATION Pub Date : 2023-03-18 DOI: 10.1177/09732586221143183
Wen Zhao
This study aimed to examine the persuasive influences of moral emotions on younger consumers’ judgments and decision-making and the roles of culture and self-construal in processing corporate social responsibility (CSR) campaigns. This study employed a between-subjects experiment where American and Chinese participants viewed one of the two CSR advertisement campaigns designed with ego-focused (e.g., an advertisement elicited anger emotion) and other-focused appeals (e.g., an advertisement elicited guilt emotion). By employing an elaboration likelihood persuasion model (ELM), the results indicated that negative moral emotions had significant positive influences on attitudes toward the advertisements and purchase intention through the peripheral route. In addition, results revealed the interaction effects between guilt emotion and cultural values (i.e., country) on attitudes. This study also highlighted the moderating role of self-construal individual values in the relationship between guilt and attitudes toward the campaign. This research provides insights for communication practitioners on designing effective CSR campaigns to reach culturally diverse target audiences.
本研究旨在检验道德情绪对年轻消费者判断和决策的说服力影响,以及文化和自我建构在处理企业社会责任(CSR)活动中的作用。本研究采用了一个受试者之间的实验,在该实验中,美国和中国参与者观看了两个CSR广告活动中的一个,这两个广告活动设计为以自我为中心(例如,广告引发的愤怒情绪)和以其他为中心的诉求(例如,一个广告引发的内疚情绪)。采用阐述-可能性-说服模型(ELM),结果表明,负面道德情绪通过外围途径对广告态度和购买意愿产生显著的正向影响。此外,研究结果还揭示了内疚情绪和文化价值观(即国家)对态度的交互作用。这项研究还强调了自我建构的个人价值观在内疚感和对运动的态度之间的关系中的调节作用。这项研究为传播从业者设计有效的企业社会责任活动以接触文化多样性的目标受众提供了见解。
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引用次数: 1
TAM Constructs Predicting the Use of Mainstream Social Networking Sites by College Students in Kuwait 预测科威特大学生主流社交网站使用的TAM结构
IF 1.5 Q2 COMMUNICATION Pub Date : 2023-03-01 DOI: 10.1177/09732586221137144
Hesham Mesbah, Yousef Alfailakawi
This study applies the model of technology acceptance (TAM) to examine the factors that explain the adoption and intensity of use of Facebook, Twitter, Instagram and Snapchat among a sample of college students in Kuwait. The three constructs that represented the predictor variables are perceived ease of use (PEOU), perceived usefulness (PU) and social influence (SI). Structural equation modelling was applied to analyse the impact and covariance of TAM constructs. Gender was used as a control variable to explain the variance in using Snapchat and Instagram. An 18-item questionnaire was developed and administered to a sample of 919 students at Kuwait University. The results show that Facebook and Twitter were male-dominated, whereas Instagram and Snapchat were female-dominated in the sample. TAM constructs invariably affect the adoption and intensity of using social networking sites. The use of Facebook and Snapchat is significantly explained by PU and PEOU, while the use of Twitter and Instagram is predicted by PEOU. PEOU was the only construct that explained the variance in the use of Twitter. SI was strongly correlated with PEOU and PU.
本研究应用技术接受模型(TAM)来检验解释在科威特大学生样本中使用Facebook, Twitter, Instagram和Snapchat的采用和强度的因素。代表预测变量的三个构念是感知易用性(PEOU)、感知有用性(PU)和社会影响力(SI)。采用结构方程模型分析TAM结构的影响和协方差。性别被用作控制变量来解释使用Snapchat和Instagram的差异。编制了一份包含18个项目的问卷,并对科威特大学919名学生进行了抽样调查。结果显示,在样本中,Facebook和Twitter以男性为主,而Instagram和Snapchat则以女性为主。TAM结构总是影响社会网络站点的采用和使用强度。PU和PEOU显著解释了Facebook和Snapchat的使用情况,而PEOU则预测了Twitter和Instagram的使用情况。PEOU是唯一解释Twitter使用差异的结构。SI与PEOU、PU呈显著正相关。
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引用次数: 0
Mental Imagery, Product Involvement and Presence at Virtual Reality Supermarket 虚拟现实超市中的心理意象、产品介入与存在
IF 1.5 Q2 COMMUNICATION Pub Date : 2023-03-01 DOI: 10.1177/09732586221086655
S. Loureiro, C. Correia, J. Guerreiro
Virtual Reality (VR) is a technology that creates fully immersive and virtual experiences and have been used to create virtual supermarkets and explore consumer behaviour on such alternate reality. The current study uses a VR scenario to analyse the effects of mental imagery, product involvement and presence on customer’s emotions and on the customers purchase intention, during a virtual shopping experience. The proposed model was tested with 108 participants in the laundry detergent category on a VR scenario. Findings reveal that on a virtual setting, mental imagery has the most significant impact on emotions, whereas presence has a strong influence on the purchase decision. Yet product involvement has any effect only on emotions. Moreover, the obsession for laundry products highly decreased the effect of product involvement on purchase intention.
虚拟现实(VR)是一种创造完全沉浸式和虚拟体验的技术,已被用于创建虚拟超市并探索消费者在这种替代现实中的行为。目前的研究使用虚拟现实场景来分析在虚拟购物体验中,心理意象、产品参与和存在对客户情绪和购买意愿的影响。所提出的模型在虚拟现实场景中对洗衣粉类别的108名参与者进行了测试。研究结果表明,在虚拟环境中,心理意象对情绪的影响最为显著,而在场对购买决策的影响很大。然而,产品的介入只会对情绪产生影响。此外,对洗衣产品的痴迷大大降低了产品参与对购买意愿的影响。
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引用次数: 2
Effects of Exposure to Medical Model and Social Model Online Constructions of Disability on Attitudes Toward Wheelchair Users: Results from an Online Experiment 接触医疗模式和社会模式的影响残疾在线结构对轮椅使用者态度的影响:一项在线实验的结果
IF 1.5 Q2 COMMUNICATION Pub Date : 2023-01-05 DOI: 10.1177/09732586221136260
Rafael Sofokleous, S. Stylianou
Building on theoretical foundations from communication and disability studies, we ran an online experiment to study the influence of online constructions corresponding to the medical and social models of disability on attitudes toward wheelchair users. We recruited students from a public university in the Mediterranean region and, after a pretest on their attitudes toward wheelchair users, we had them read social media posts and online news items that corresponded to the medical model (medical experimental group), the social model (social experimental group) or were neutral (control group). The participants received the stimuli via email during a five-day period after the pretest and were then posttested. Pro-social stimuli produced a significant mild change in the expected direction, while the corresponding effect of pro-medical stimuli was not significant. Both social and medical group posttest means were significantly different from the control group posttest mean, suggesting that exposure to online constructions based on both models influences attitudes toward disability. A repeat posttest, administered one week after the posttest, showed stability of the observed changes. The study adds to the limited existing knowledge about the influence of online constructions on attitudes toward persons with disabilities.
基于传播学和残疾研究的理论基础,我们进行了一项在线实验,研究与残疾医学和社会模式相对应的在线结构对轮椅使用者态度的影响。我们从地中海地区的一所公立大学招募了学生,在对他们对轮椅使用者的态度进行预测后,我们让他们阅读社交媒体上的帖子和在线新闻,这些帖子和新闻对应于医学模式(医学实验组)、社会模式(社会实验组)或中立(对照组)。参与者在前测后的五天内通过电子邮件接收刺激,然后进行后测。亲社会刺激对预期方向产生显著的轻度变化,而亲医学刺激对预期方向的影响不显著。社会组和医疗组的后测均值与对照组的后测均值均有显著差异,表明两种模式下的网络建构影响了对残疾的态度。后测一周后再进行一次后测,结果显示观察到的变化具有稳定性。这项研究增加了关于网络结构对对残疾人的态度的影响的有限的现有知识。
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引用次数: 1
Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures 娱乐节目中的增强现实广告:跨文化探索
IF 1.5 Q2 COMMUNICATION Pub Date : 2023-01-05 DOI: 10.1177/09732586221135062
Hui-Fei Lin, H. Tsai, Benjamin Yeo
Augmented reality (AR) ads in entertainment programming are fairly new and not extensively studied. Given the lack of precedence, this exploratory study applies the Limited-Capacity Model and Schema Congruity Theory (SCT) to examine their advertising effects. We used a 2 (type of product placement: title sponsorship placement vs. background placement) × 2 (congruence with the characteristics of the programme: congruent vs. incongruent) × 2 (cross-screen advertising: 3D dynamic advertisement vs. 2D advertisement) × 2 (culture: United States vs. Taiwan) between-subjects experiment design. Our results show incongruent brand recall is greater than congruent recall for American viewers and Taiwanese viewers have better attitudes towards AR dynamic advertisement presentations of title sponsorships that are congruent with the programme. Global AR advertising campaigns can benefit from cultural differences. We propose three specific recommendations to advertisers seeking to apply AR in product placements: (a) For American viewers, incongruous product placements should be able to facilitate positive advertisement attitudes, (b) In TV shows, 2D advertisements can improve advertisement attitudes in some cases, and (c) For Taiwanese audiences, congruent title sponsorships or incongruent background placements can produce better advertisement attitudes.
娱乐节目中的增强现实(AR)广告是相当新的,没有得到广泛的研究。鉴于缺乏优先性,本研究采用有限容量模型和图式一致性理论(SCT)来检验它们的广告效果。我们使用了2(产品植入类型:标题赞助植入与背景植入)×2(与节目特征一致:一致与不一致)×2。我们的研究结果表明,美国观众的不一致品牌召回大于一致召回,台湾观众对与节目一致的标题赞助的AR动态广告展示有更好的态度。全球AR广告活动可以从文化差异中受益。我们向寻求在植入式广告中应用AR的广告商提出了三个具体建议:(a)对于美国观众来说,不协调的植入式广告应该能够促进积极的广告态度;(b)在电视节目中,2D广告在某些情况下可以改善广告态度,一致的标题赞助或不协调的背景布置可以产生更好的广告态度。
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引用次数: 0
An Experimental Study of the Effectiveness of Negative Campaign Messaging: Will Outcome Framing Work for Partisans in Polarised Politics? 负面竞选信息有效性的实验研究:结果框架对两极分化政治中的党派人士有效吗?
IF 1.5 Q2 COMMUNICATION Pub Date : 2022-11-01 DOI: 10.1177/09732586221128747
Kenneth E. Kim, L. McKinnon
The current study focuses on the use of outcome framing as a strategic negative message tactic and its impact on partisans. Specifically, this study theorises that the impact of partisan cues such as party affiliation is moderated by differently framed claims in negative political advertising. Participants viewed a negative ad, varying in outcome framing (negative ramifications of electing the targeted candidate versus positive consequences of defeating the target) and partisan matching (in-party versus out-party). Participants were recruited via Amazon’s Mechanical Turk. Experiment 1 (N = 96), where a Republican candidate was the target of a negative ad, revealed that the persuasiveness of a loss-framed negative ad significantly increased in the out-party versus in-party condition. Experiment 2 (N = 123), where a Democratic candidate was the target of a negative ad, found that a loss framed-negative ad was significantly more influential than a gain-framed negative ad in both in-party and out-party conditions. Implications exist for design and practice of negative campaign messaging.
目前的研究重点是使用结果框架作为一种战略消极信息策略及其对党派的影响。具体来说,这项研究的理论是,党派线索(如党派关系)的影响被负面政治广告中不同框架的主张所缓和。参与者观看了一则负面广告,结果框架(选择目标候选人的负面后果与击败目标候选人的积极后果)和党派匹配(党内与党外)各不相同。参与者是通过亚马逊的土耳其机器人招募的。实验1 (N = 96),其中共和党候选人是负面广告的目标,结果显示,在党外条件下,失去框架的负面广告的说服力显著增加。实验2 (N = 123),其中民主党候选人是负面广告的目标,发现在党内和党外条件下,损失框架的负面广告比收益框架的负面广告更有影响力。负面竞选信息的设计和实践存在影响。
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引用次数: 0
It Is Probably Fake but Let Us Share It! Role of Analytical Thinking, Overclaiming and Social Approval in Sharing Fake News 这可能是假的,但让我们分享吧!分析思维、夸大和社会认同在假新闻分享中的作用
IF 1.5 Q2 COMMUNICATION Pub Date : 2022-09-05 DOI: 10.1177/09732586221116464
Emad Rahmanian, M. Esfidani
This study investigates whether and how analytical thinking, overclaiming, and social approval are associated with the intention of sharing fake news on social media. To randomize each respondent to a group and treatment and to test of several hypotheses simultaneously, two by two factorial design was used. An online survey (N = 1160) on Iranian social media revealed that overclaiming and social approval are positively related to sharing fake news on social media. Surprisingly, analytical thinking yielded no significance. We believe that in order to show more knowledge users tend to share information with high social approval irrespective of their credibility. Although CRT proved no relation with sharing, significant differences among male and female users were found. The proven relation between sharing more and overclaiming more reveals a marketing opportunity. Gamification of communication which provides a vehicle for users to overclaim their knowledge to their peers on social media might be a suitable strategy on social media to spread the message.
本研究调查了分析思维、过度抱怨和社会认可是否以及如何与在社交媒体上分享假新闻的意图相关。为了将每个受试者随机分为一组和一组治疗,并同时检验几个假设,采用了二乘二析因设计。一项针对伊朗社交媒体的在线调查(N=1160)显示,过度抱怨和社会认可与在社交媒体上分享假新闻呈正相关。令人惊讶的是,分析思维没有产生任何意义。我们认为,为了展示更多的知识,用户倾向于分享具有高度社会认可度的信息,而不管其可信度如何。尽管CRT与共享没有关系,但男性和女性用户之间存在显著差异。事实证明,多分享和多索取之间的关系揭示了一个营销机会。通信的游戏化为用户在社交媒体上向同龄人过度宣传自己的知识提供了一种工具,这可能是社交媒体上传播信息的合适策略。
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引用次数: 2
Impact of Deletion on Angelman Syndrome Phenotype Variability: Phenotype-Genotype Correlation in 97 Patients with Motor Developmental Delay. 基因缺失对安吉尔曼综合征表型变异的影响:97例运动发育迟缓患者的表型-基因型相关性。
IF 0.4 Q2 COMMUNICATION Pub Date : 2022-08-16 eCollection Date: 2024-03-01 DOI: 10.1055/s-0042-1751268
Hanae Daha Belghiti, Meriame Abbassi, Hanane Sayel, Mohamed Ahakoud, Badr Eddine El Makhzen, Norman Lee, Silvia Russo, Sana Chaouki, Laila Bouguenouch

Angelman syndrome (AS) is a rare neurodevelopmental disorder due to genetic defects involving chromosome 15, known by intellectual disability, cognitive and behavioral disorders, ataxia, delayed motor development, and seizures. This study highlights the clinical spectrum and molecular research to establish the genotype-phenotype correlation in the pediatric Moroccan population. Methylation-specific-polymerase chain reaction (MS-PCR) is a primordial technique not only to identify the genetic mechanism of AS but also to characterize the different molecular classes induced in the appearance of the clinical symptoms. Patients with positive methylation profile were additionally studied by fluorescent in situ hybridization. Sequencing analysis of the UBE3A gene was performed for patients with negative MS-PCR. We used Fisher's test to assess differences in the distribution of features frequencies among the deletional and the nondeletional group. Statistical analysis was performed using R project. We identified from 97 patients diagnosed with AS, 14 (2.06%) had a classical AS phenotype, while 70 (84.5%) patients displayed a subset of consistent and frequent criteria. Development delay was shown severe in 63% and moderate in 37%. Nineteen out of 97 of them had MS-PCR positive in which 17 (89.47%) had 15q11-q13 deletion. Deletion patients presented a higher incidence of epileptic seizures ( p  = 0.04), ataxia ( p  = 0.0008), and abnormal electroencephalogram (EEG) profile ( p  = 0.003). We further found out a frameshift deletion located at exon 9 of the UBE3A gene discovered in a 5 years old patient. We report in this study the genotype-phenotype correlation using different molecular testing. Correlation analysis did not reveal any statistical differences in phenotypic dissimilarity between deletion and nondeletion groups for most clinical features, except the correlation was highly significant in the abnormal EEG. According to our findings, we recommend offering MS-PCR analysis to all patients with severe intellectual disability, developmental delay, speech impairment, happy demeanor, and hypopigmentation.

安杰尔曼综合征(AS)是一种罕见的神经发育障碍性疾病,由涉及 15 号染色体的遗传缺陷引起,以智力障碍、认知和行为障碍、共济失调、运动发育迟缓和癫痫发作而闻名。本研究强调了摩洛哥儿科人群的临床谱系和分子研究,以确定基因型与表型之间的相关性。甲基化特异性聚合酶链反应(MS-PCR)是一项基本技术,不仅能确定强直性脊柱炎的遗传机制,还能描述临床症状出现时诱发的不同分子类别。此外,还通过荧光原位杂交对甲基化谱呈阳性的患者进行了研究。对 MS-PCR 阴性的患者进行了 UBE3A 基因测序分析。我们使用费雪检验来评估缺失组和非缺失组之间特征频率分布的差异。统计分析使用 R 项目进行。我们从97名确诊为强直性脊柱炎的患者中发现,14名患者(2.06%)具有典型的强直性脊柱炎表型,而70名患者(84.5%)则显示了一组一致的常见标准。63%的患者表现为严重发育迟缓,37%为中度发育迟缓。97 例患者中有 19 例 MS-PCR 阳性,其中 17 例(89.47%)有 15q11-q13 缺失。缺失患者癫痫发作(p = 0.04)、共济失调(p = 0.0008)和脑电图(EEG)异常(p = 0.003)的发生率较高。我们还在一名 5 岁患者身上发现了 UBE3A 基因外显子 9 的缺失。我们在本研究中报告了使用不同分子检测方法的基因型与表型之间的相关性。相关性分析表明,在大多数临床特征方面,缺失组和非缺失组的表型差异没有统计学差异,但在异常脑电图方面相关性非常显著。根据我们的研究结果,我们建议对所有有严重智力障碍、发育迟缓、语言障碍、性格开朗和色素沉着的患者进行 MS-PCR 分析。
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引用次数: 0
The Underrepresented ‘Other’: Portrayal of Religious Minorities in Hindi Language Cartoon Shows 未被充分代表的“他者”:印地语卡通节目中宗教少数群体的写照
IF 1.5 Q2 COMMUNICATION Pub Date : 2022-06-16 DOI: 10.1177/09732586221103953
Kaifia Ancer Laskar, Shiba Amir
Media are sites of struggle for representations, and cartoon shows on television can immensely impact the psyche of young viewers. Drawing upon Bandura’s social cognitive theory, George Gerber’s cultivation theory and symbolic annihilation, this study investigates how the symbolic annihilation of minorities takes place in Hindi language cartoon shows. We examine how Hindi language cartoon shows produced in India methodically underrepresent characters belonging to minority communities using qualitative content analysis of four such shows. In this article, we question the positioning of these characters in secondary, antisocial roles identifying them either as ‘other’/foreigner or ‘other’/negative. This symbolic annihilation of religious minorities in Hindi language cartoon shows resembles the symbolic annihilation of racial minorities in the English language cartoon shows.
媒体是争夺代表权的场所,电视上的卡通节目可以极大地影响年轻观众的心理。本研究借鉴班杜拉的社会认知理论、格贝尔的修养理论和象征性湮灭理论,探讨了印地语卡通节目中少数民族的象征性湮灭是如何发生的。我们通过对四个此类节目的定性内容分析,研究了印度制作的印地语卡通节目如何有条不紊地低估了少数民族社区的角色代表性。在这篇文章中,我们质疑这些角色在次要的反社会角色中的定位,将他们识别为“其他”/外国人或“其他”或消极的。印地语卡通节目中对宗教少数群体的象征性消灭类似于英语卡通节目中少数种族的象征性灭绝。
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引用次数: 1
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Journal of Creative Communications
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