Pub Date : 2024-05-06DOI: 10.1177/09732586241246403
Garima, K. Sheokand
The substantial impact of businesses’ strong online presence on consumers’ spending habits, especially among decision-makers, cannot be overstated. One of the forms of online product reviews is electronic word-of-mouth (eWOM), and it has a significant impact on consumers’ attitude towards a product as well as their intentions to purchase. This article aims to provide a conceptual framework that assesses how eWOM and privacy issues affect Indian millennials’ attitude towards social media advertising and the subsequent effect of attitude on purchase intention. The data were gathered through non-probability sampling from 340 social network users utilising an online questionnaire through Google Forms. The adapted scales were validated using confirmatory factor analysis, followed by path analysis using SPSS AMOS 26.0 to examine numerous hypotheses that had been formulated. The results revealed significant relationships that are helpful in recognising the attitude and purchase intention of Indian millennials regarding social media advertisements. The study can be helpful to brand managers, marketing executives, and advertisers in generating social media commercials by incorporating key elements that can positively mould attitudes and further develop purchase intention.
{"title":"Demystifying the Effect of Social Media Advertising on Purchase Intention of Millennials: Role of eWOM and Privacy Concerns","authors":"Garima, K. Sheokand","doi":"10.1177/09732586241246403","DOIUrl":"https://doi.org/10.1177/09732586241246403","url":null,"abstract":"The substantial impact of businesses’ strong online presence on consumers’ spending habits, especially among decision-makers, cannot be overstated. One of the forms of online product reviews is electronic word-of-mouth (eWOM), and it has a significant impact on consumers’ attitude towards a product as well as their intentions to purchase. This article aims to provide a conceptual framework that assesses how eWOM and privacy issues affect Indian millennials’ attitude towards social media advertising and the subsequent effect of attitude on purchase intention. The data were gathered through non-probability sampling from 340 social network users utilising an online questionnaire through Google Forms. The adapted scales were validated using confirmatory factor analysis, followed by path analysis using SPSS AMOS 26.0 to examine numerous hypotheses that had been formulated. The results revealed significant relationships that are helpful in recognising the attitude and purchase intention of Indian millennials regarding social media advertisements. The study can be helpful to brand managers, marketing executives, and advertisers in generating social media commercials by incorporating key elements that can positively mould attitudes and further develop purchase intention.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2024-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141009712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-29DOI: 10.1177/09732586241242580
Sonali Srivastav, Shikha Rai
Web series and video on demand services destabilised and efficiently replaced popular entertainment in the past one year, due to the coronavirus disease (COVID-19) pandemic. The subsequent lockdown not only impacted the traditional creative industries, such as TV and films, but it has also catalysed the way narratives are produced and consumed over the internet. Narratives on the web have been posing challenges to traditional storytelling since the past decade, but the changes in the Indian market have been slow until this year. The industry has also been studied extensively from the perspective of various disciplines, film studies, marketing, psychology, and communication being a few of them. These studies have elaborated upon the evolution of the industry, its popularity, challenges and roadblocks specifically in relation to the Indian market.The study in concern tries to trace the evolution of the industry in comparison to the predictions. It tries to verify if the predictions and scope have been met by trajectory and what quantum of growth can be credited to the COVID pandemic lockdown period. This research starts with gathering studies conducted on the industry, specifically in the Indian market, since its existence. With the help of a qualitative meta-analysis, this paper tries to analyse the trends and trajectories predicted vis-a-vis the actual growth in numbers over the years, specifically in the post-COVID era. Researchers aim to suggest a model on the production–consumption patterns and the functioning of the industry.
{"title":"Culture Production and Consumption in Post-COVID Era: A Meta-Analysis of OTT Industry in India","authors":"Sonali Srivastav, Shikha Rai","doi":"10.1177/09732586241242580","DOIUrl":"https://doi.org/10.1177/09732586241242580","url":null,"abstract":"Web series and video on demand services destabilised and efficiently replaced popular entertainment in the past one year, due to the coronavirus disease (COVID-19) pandemic. The subsequent lockdown not only impacted the traditional creative industries, such as TV and films, but it has also catalysed the way narratives are produced and consumed over the internet. Narratives on the web have been posing challenges to traditional storytelling since the past decade, but the changes in the Indian market have been slow until this year. The industry has also been studied extensively from the perspective of various disciplines, film studies, marketing, psychology, and communication being a few of them. These studies have elaborated upon the evolution of the industry, its popularity, challenges and roadblocks specifically in relation to the Indian market.The study in concern tries to trace the evolution of the industry in comparison to the predictions. It tries to verify if the predictions and scope have been met by trajectory and what quantum of growth can be credited to the COVID pandemic lockdown period. This research starts with gathering studies conducted on the industry, specifically in the Indian market, since its existence. With the help of a qualitative meta-analysis, this paper tries to analyse the trends and trajectories predicted vis-a-vis the actual growth in numbers over the years, specifically in the post-COVID era. Researchers aim to suggest a model on the production–consumption patterns and the functioning of the industry.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2024-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140831905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-12DOI: 10.1177/09732586241239908
Marta Dynel
This study investigates international users’ reception of a dark-humour meme tweeted by Ukraine’s governmental Twitter (X) account on 7 December 2021 as part of its exceptional cultural practice of posting humorous memes. Tweeters’ responses to the ‘headaches meme’ are examined through a discourse-analytic lens. An emphasis is placed on the appreciation of the humour (emanating from the meme or its contextual embedding) and other forms of humour support demonstrated by its online indicators. The overarching aim is to distil and compare user reactions to the meme in two sociopolitical contexts—before and after the invasion of Ukraine that Russia mounted on 24 February 2022—based on two equal quote tweet samples. While the findings reveal a relative decrease in humour appreciation after the invasion, the same diversified reactions encompassing humour support or its lack and politically polarised discourses making for participatory digital warfare are detected in both parts of the dataset.
{"title":"Do We Know Whether to Laugh or Cry? User Responses to @Ukraine’s Dark-humour Meme","authors":"Marta Dynel","doi":"10.1177/09732586241239908","DOIUrl":"https://doi.org/10.1177/09732586241239908","url":null,"abstract":"This study investigates international users’ reception of a dark-humour meme tweeted by Ukraine’s governmental Twitter (X) account on 7 December 2021 as part of its exceptional cultural practice of posting humorous memes. Tweeters’ responses to the ‘headaches meme’ are examined through a discourse-analytic lens. An emphasis is placed on the appreciation of the humour (emanating from the meme or its contextual embedding) and other forms of humour support demonstrated by its online indicators. The overarching aim is to distil and compare user reactions to the meme in two sociopolitical contexts—before and after the invasion of Ukraine that Russia mounted on 24 February 2022—based on two equal quote tweet samples. While the findings reveal a relative decrease in humour appreciation after the invasion, the same diversified reactions encompassing humour support or its lack and politically polarised discourses making for participatory digital warfare are detected in both parts of the dataset.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140596824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-24DOI: 10.1177/09732586231224576
Nivedita Bhanja, Niyati Bhanja
In the current piece, we trace the rise, spread and subsequent decline of maritime trade relations between the eastern coast of India and Southeast Asia, with special attention to the regional state of Odisha of the Indian Union. Through a narrative history approach, we critically examine the historical accounts of India–Southeast Asia relations. While doing so we focus on Odisha and its shared past with the Southeast Asian region. As India stresses its ‘Act-East’ policy to improve its relations with Southeast Asia, such accounts hold special significance. We revisit historical narratives to highlight how it was not marked by a unilateral process of assimilation but that of acculturation in which both sides contributed to a shared past.
{"title":"Charting a Different Narrative in India–Southeast Asia Relations: Case of an Indian State","authors":"Nivedita Bhanja, Niyati Bhanja","doi":"10.1177/09732586231224576","DOIUrl":"https://doi.org/10.1177/09732586231224576","url":null,"abstract":"In the current piece, we trace the rise, spread and subsequent decline of maritime trade relations between the eastern coast of India and Southeast Asia, with special attention to the regional state of Odisha of the Indian Union. Through a narrative history approach, we critically examine the historical accounts of India–Southeast Asia relations. While doing so we focus on Odisha and its shared past with the Southeast Asian region. As India stresses its ‘Act-East’ policy to improve its relations with Southeast Asia, such accounts hold special significance. We revisit historical narratives to highlight how it was not marked by a unilateral process of assimilation but that of acculturation in which both sides contributed to a shared past.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139946067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-15DOI: 10.1177/09732586231223382
Deependra Singh, N. Bajpai, Utkal Khandelwal
This research study focuses on examining the role of in-store elements for impelling consumers’ impulse buying in organised retail stores with the presence of consumers’ psychological moderators. The conceptual framework is developed by exploring the theoretical foundations for impulse buying behaviour. For testing the proposed hypotheses, confirmatory factor analysis–structural equation modelling is utilised. This study explains that each predicting factor positively influences consumers’ impulse buying in organised retail stores. This study is a valuable step to analyse consumers’ impulse buying behaviour in organised retail stores through in-store dimensions and consumers’ psychological moderators.
{"title":"Examining Psychological Moderators on Factors Affecting Consumers’ Impulse Buying in Organised Retail Stores","authors":"Deependra Singh, N. Bajpai, Utkal Khandelwal","doi":"10.1177/09732586231223382","DOIUrl":"https://doi.org/10.1177/09732586231223382","url":null,"abstract":"This research study focuses on examining the role of in-store elements for impelling consumers’ impulse buying in organised retail stores with the presence of consumers’ psychological moderators. The conceptual framework is developed by exploring the theoretical foundations for impulse buying behaviour. For testing the proposed hypotheses, confirmatory factor analysis–structural equation modelling is utilised. This study explains that each predicting factor positively influences consumers’ impulse buying in organised retail stores. This study is a valuable step to analyse consumers’ impulse buying behaviour in organised retail stores through in-store dimensions and consumers’ psychological moderators.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139528880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-06DOI: 10.1177/09732586231218919
Subrat Sarangi, Amit Kumar Jena
Cricket has emerged as a leading sport, with 2.5 billion fans worldwide. This study addresses the gap in the interlinkage between viewership motivation (VM), fan identification (FI), team loyalty (TL) and viewership behaviour (VB) and its implications on media and entertainment companies, cricket administrators and event organisers. The study is based on a survey research design with a sample size of 283 who watch cricket live in stadiums or other digital platforms. The data were analysed, and hypotheses were tested using partial least square-based structural equation modelling. Results establish a positive causal relationship between VM and FI, FI and VB, full mediation effect of FI between VM and VB, and the moderating effect of TL between VM and FI. The causal relationship between VM and VB is not proven in our study, which is in line with the earlier findings. The study provides insights to different cricket stakeholders to accept the importance of the second-order latent construct VM and its positive influence on FI. Promoting team identity in commercials and narratives to positively influence VB is critical, including the promotion of fandom to motivate viewership consumption. Viewers high on TL have high FI, hence the need to target the teams’ loyalists for high viewership explicitly.
板球已成为一项领先的体育运动，在全球拥有 25 亿球迷。本研究探讨了观众动机（VM）、球迷认同（FI）、球队忠诚（TL）和观众行为（VB）之间的相互联系及其对媒体和娱乐公司、板球管理者和赛事组织者的影响。本研究采用调查研究设计，样本量为 283 名在体育场或其他数字平台观看板球直播的观众。对数据进行了分析，并使用基于偏最小二乘法的结构方程模型对假设进行了检验。结果表明，VM 与 FI、FI 与 VB 之间存在正向因果关系，FI 在 VM 与 VB 之间具有完全中介效应，TL 在 VM 与 FI 之间具有调节效应。在我们的研究中，VM 和 VB 之间的因果关系没有得到证实，这与之前的研究结果一致。本研究为不同的板球利益相关者提供了启示，使他们接受二阶潜在结构 VM 的重要性及其对 FI 的积极影响。在商业广告和叙事中宣传球队身份以积极影响 VB 至关重要，其中包括宣传迷信以激励观众消费。TL 值高的观众 FI 值也高，因此有必要明确针对球队的忠实拥趸进行高收视率宣传。
{"title":"The Interrelationship Between Viewership Motivation, Team Loyalty, Fan Identification and Viewership Behaviour in Cricket: A PLS-SEM Approach","authors":"Subrat Sarangi, Amit Kumar Jena","doi":"10.1177/09732586231218919","DOIUrl":"https://doi.org/10.1177/09732586231218919","url":null,"abstract":"Cricket has emerged as a leading sport, with 2.5 billion fans worldwide. This study addresses the gap in the interlinkage between viewership motivation (VM), fan identification (FI), team loyalty (TL) and viewership behaviour (VB) and its implications on media and entertainment companies, cricket administrators and event organisers. The study is based on a survey research design with a sample size of 283 who watch cricket live in stadiums or other digital platforms. The data were analysed, and hypotheses were tested using partial least square-based structural equation modelling. Results establish a positive causal relationship between VM and FI, FI and VB, full mediation effect of FI between VM and VB, and the moderating effect of TL between VM and FI. The causal relationship between VM and VB is not proven in our study, which is in line with the earlier findings. The study provides insights to different cricket stakeholders to accept the importance of the second-order latent construct VM and its positive influence on FI. Promoting team identity in commercials and narratives to positively influence VB is critical, including the promotion of fandom to motivate viewership consumption. Viewers high on TL have high FI, hence the need to target the teams’ loyalists for high viewership explicitly.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139449303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-06DOI: 10.1177/09732586231221333
Eisa Al Nashmi, Manaf Bashir
In an effort to de-Westernise crisis communication literature, this study explores the Kuwaiti government’s COVID-19 discourse over Twitter by using criteria from Crisis and Emergency Risk Communication model (CERC) and Situational Crisis Communication Theory (SCCT). The Kuwaiti government mostly used instructing strategies, complying with crisis communication principles. However, contrary to recommendations from literature, reputation strategies were prioritised over adjusting strategies, confirming the influence of politics during crises. The results also revealed that the public interacted with instructing and adjusting strategies more than reputation strategies demonstrating the public’s need for information rather than reputation. Regarding Twitter use, the results indicated that the government lacked the necessary skills to communicate proficiently over the platform. The implications of the findings are discussed in relation to theory development in crisis communication and governmental use of social media.
{"title":"The Kuwaiti Government’s Twitter Discourse During the COVID-19 Pandemic: Toward a Crisis Communication Model Using SCCT and CERC","authors":"Eisa Al Nashmi, Manaf Bashir","doi":"10.1177/09732586231221333","DOIUrl":"https://doi.org/10.1177/09732586231221333","url":null,"abstract":"In an effort to de-Westernise crisis communication literature, this study explores the Kuwaiti government’s COVID-19 discourse over Twitter by using criteria from Crisis and Emergency Risk Communication model (CERC) and Situational Crisis Communication Theory (SCCT). The Kuwaiti government mostly used instructing strategies, complying with crisis communication principles. However, contrary to recommendations from literature, reputation strategies were prioritised over adjusting strategies, confirming the influence of politics during crises. The results also revealed that the public interacted with instructing and adjusting strategies more than reputation strategies demonstrating the public’s need for information rather than reputation. Regarding Twitter use, the results indicated that the government lacked the necessary skills to communicate proficiently over the platform. The implications of the findings are discussed in relation to theory development in crisis communication and governmental use of social media.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139448853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-24DOI: 10.1177/09732586231206913
Zafar Abbas, Robina Khan, Muhammad Zubair Khan, Muhammad Imran
All the democracies in the world have universally recognised the right to privacy and freedom of expression as fundamental human rights. It is fundamental to the preservation of all human rights, a basic element of democracy and a vital part of human dignity. Governments and governmental agencies frequently violate internationally accepted human rights, norms and standards under the cover of legislation. Media censorship is a worldwide issue that has existed for centuries. Censorship is often justified on the grounds of maintaining public order, but the underlying motive is to keep the people uninformed of governmental activities. It is argued that civil society, media personnel and the common people are working under pressure in Pakistan due to cyber and media laws. In the name of national security, the state has been working, intentionally, to put in place the best possible surveillance systems to establish a sort of watchdog over activists, bloggers, journalists and the general public.
{"title":"Cyber Laws and Media Censorship in Pakistan: An Investigation of Governmental Tactics to Curtail Freedom of Expression and Right to Privacy","authors":"Zafar Abbas, Robina Khan, Muhammad Zubair Khan, Muhammad Imran","doi":"10.1177/09732586231206913","DOIUrl":"https://doi.org/10.1177/09732586231206913","url":null,"abstract":"All the democracies in the world have universally recognised the right to privacy and freedom of expression as fundamental human rights. It is fundamental to the preservation of all human rights, a basic element of democracy and a vital part of human dignity. Governments and governmental agencies frequently violate internationally accepted human rights, norms and standards under the cover of legislation. Media censorship is a worldwide issue that has existed for centuries. Censorship is often justified on the grounds of maintaining public order, but the underlying motive is to keep the people uninformed of governmental activities. It is argued that civil society, media personnel and the common people are working under pressure in Pakistan due to cyber and media laws. In the name of national security, the state has been working, intentionally, to put in place the best possible surveillance systems to establish a sort of watchdog over activists, bloggers, journalists and the general public.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2023-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139159833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-24DOI: 10.1177/09732586231209608
Maria Saju, Vinod Balakrishnan
This paper investigates spectator dynamics in the offline and online performances of stand-up comedians, Vir Das and Kenny Sebastian. It studies the performer–comedian relationship through the media theory of John Fiske and John Hartley, the Rasa Box of Richard Schechner and Group Phenomenon of psychology. Media and performance aspects, such as stage setting, lighting, script, identity, complaisance and techniques, are theorised to arrive at insights into spectatorship in stand-up comedy.
{"title":"Laughing Online: Indian Stand-up Comedy as Spectator Sport","authors":"Maria Saju, Vinod Balakrishnan","doi":"10.1177/09732586231209608","DOIUrl":"https://doi.org/10.1177/09732586231209608","url":null,"abstract":"This paper investigates spectator dynamics in the offline and online performances of stand-up comedians, Vir Das and Kenny Sebastian. It studies the performer–comedian relationship through the media theory of John Fiske and John Hartley, the Rasa Box of Richard Schechner and Group Phenomenon of psychology. Media and performance aspects, such as stage setting, lighting, script, identity, complaisance and techniques, are theorised to arrive at insights into spectatorship in stand-up comedy.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2023-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139161143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-22DOI: 10.1177/09732586231198960
Lynette Shultz, Carrie Karsgaard
A contested concept that finds multiple theorisations and practices in relation to various ideological, geographical and cultural positionings, global citizenship education (GCE). has taken flight in the formal and non-formal education sectors over the past two decades, bringing together education-focused actors from government and civil society in dynamic relationships. With the proliferation of social media, GCE actors have taken to platforms such as Twitter for educational and communicative purposes, leading to the emergence of an attention economy surrounding GCE. This article utilises issue mapping to trace and visualise the performance of GCE by organisations in the Global North, comparing their formal organisational definitions with their communication of their GCE work over Twitter. While organisational public education and communications have long functioned within a competitive, neoliberal economy, this article focuses specifically on how the attention economy of Twitter contributes to the diffusion or capture of particular understandings of global citizenship through a GCE issue network.
{"title":"Taming Global Citizenship Education Within Twitter’s Attention Economy","authors":"Lynette Shultz, Carrie Karsgaard","doi":"10.1177/09732586231198960","DOIUrl":"https://doi.org/10.1177/09732586231198960","url":null,"abstract":"A contested concept that finds multiple theorisations and practices in relation to various ideological, geographical and cultural positionings, global citizenship education (GCE). has taken flight in the formal and non-formal education sectors over the past two decades, bringing together education-focused actors from government and civil society in dynamic relationships. With the proliferation of social media, GCE actors have taken to platforms such as Twitter for educational and communicative purposes, leading to the emergence of an attention economy surrounding GCE. This article utilises issue mapping to trace and visualise the performance of GCE by organisations in the Global North, comparing their formal organisational definitions with their communication of their GCE work over Twitter. While organisational public education and communications have long functioned within a competitive, neoliberal economy, this article focuses specifically on how the attention economy of Twitter contributes to the diffusion or capture of particular understandings of global citizenship through a GCE issue network.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138946827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：