Pub Date : 2021-05-17DOI: 10.1177/09732586211015057
Niranjan J. Nampoothiri, Filippo Artuso
Covid-19 has exposed the limitations of current social protection systems and elicited a variety of responses from civil society. This article attempts to characterise emergent agency during Covid-19 by drawing on a dataset of 200 case studies and texts on how human agency has shifted during Covid-19. The overarching finding is that while the pandemic has disrupted civil society, this disruption has also spawned the emergence of new actors, issues, coalitions, and repertoires. Larger patterns in emergent agency include civil society’s accelerated adoption of digital platforms, the critical role of communities and informal networks in Covid-19 response, the increased reliance on coalition-building, new opportunities for civic action around structural inequalities exposed by the pandemic, and the reshaping of citizen–state relations.
{"title":"Civil Society’s Response to Coronavirus Disease 2019: Patterns from Two Hundred Case Studies of Emergent Agency","authors":"Niranjan J. Nampoothiri, Filippo Artuso","doi":"10.1177/09732586211015057","DOIUrl":"https://doi.org/10.1177/09732586211015057","url":null,"abstract":"Covid-19 has exposed the limitations of current social protection systems and elicited a variety of responses from civil society. This article attempts to characterise emergent agency during Covid-19 by drawing on a dataset of 200 case studies and texts on how human agency has shifted during Covid-19. The overarching finding is that while the pandemic has disrupted civil society, this disruption has also spawned the emergence of new actors, issues, coalitions, and repertoires. Larger patterns in emergent agency include civil society’s accelerated adoption of digital platforms, the critical role of communities and informal networks in Covid-19 response, the increased reliance on coalition-building, new opportunities for civic action around structural inequalities exposed by the pandemic, and the reshaping of citizen–state relations.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2021-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/09732586211015057","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47447790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-17DOI: 10.1177/09732586211002927
M. Dutta
Drawing on a digital ethnography and in-depth interviews conducted with low-wage migrant workers in hyper-precarious working conditions amidst ongoing neoliberal transformations in India and Singapore, this manuscript offers a comparative framework for examining the limits of pandemic communication. Interrogating the ideology of behaviourism that forms the dominant approach, the narratives point to the organizing role of structures as sites of labour exploitation. The exploitative labour conditions constitute the backdrop amidst which the migrant workers negotiate their health and well-being.
{"title":"Neoliberal Governmentality and Low-Wage Migrant Labour in India and Singapore","authors":"M. Dutta","doi":"10.1177/09732586211002927","DOIUrl":"https://doi.org/10.1177/09732586211002927","url":null,"abstract":"Drawing on a digital ethnography and in-depth interviews conducted with low-wage migrant workers in hyper-precarious working conditions amidst ongoing neoliberal transformations in India and Singapore, this manuscript offers a comparative framework for examining the limits of pandemic communication. Interrogating the ideology of behaviourism that forms the dominant approach, the narratives point to the organizing role of structures as sites of labour exploitation. The exploitative labour conditions constitute the backdrop amidst which the migrant workers negotiate their health and well-being.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2021-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/09732586211002927","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43089910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-29DOI: 10.1177/09732586211005880
Redovan Witarta Adhi, U. Yunus
The purpose of this study is to determine the meaning of coffee for Barista in specialty coffee shop. The concept used in this study is the concept of self-image or an individual image. The concept of self-image also explains the feelings and thoughts of individuals. The research method used is qualitative method with a phenomenological approach. Whereas data collection is done by conducting observations, interviews and literature studies. The results of this study show that the meaning of coffee for Barista in specialty coffee shop is the deeper their understanding of knowledge about coffee, the stronger the meaning conveyed to their customers and also to increase the sense of self respect as Barista. Besides that, the interaction built between the Barista and the customers can also strengthen the characteristic of the coffee shops, which is to be the specialty coffee shop in the third wave era.
{"title":"The Meaning of Coffee for Barista in Speciality Coffee Shop in Indonesia","authors":"Redovan Witarta Adhi, U. Yunus","doi":"10.1177/09732586211005880","DOIUrl":"https://doi.org/10.1177/09732586211005880","url":null,"abstract":"The purpose of this study is to determine the meaning of coffee for Barista in specialty coffee shop. The concept used in this study is the concept of self-image or an individual image. The concept of self-image also explains the feelings and thoughts of individuals. The research method used is qualitative method with a phenomenological approach. Whereas data collection is done by conducting observations, interviews and literature studies. The results of this study show that the meaning of coffee for Barista in specialty coffee shop is the deeper their understanding of knowledge about coffee, the stronger the meaning conveyed to their customers and also to increase the sense of self respect as Barista. Besides that, the interaction built between the Barista and the customers can also strengthen the characteristic of the coffee shops, which is to be the specialty coffee shop in the third wave era.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/09732586211005880","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46636478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-22DOI: 10.1177/09732586211002104
Deependra Singh, N. Bajpai, K. Kulshreshtha
This article aims to examine the effect of brand anthropomorphism determinants on the chance of increasing customers’ loving behaviour for the hypermarket brand. For this purpose, the five determinants (brand design, product attributes, brand personification, brand self-congruity [BSC] and brand advertisements) of brand anthropomorphism are explored. Further, the proposed framework is validated with the help of confirmatory factor analysis- structural equation modelling on the sample size of 626 respondents. After that, a logit model is developed for examining the effect of brand anthropomorphism on the probability of customers’ loving/indifferent behaviour for the hypermarket brands using logistic regression analysis. This study is a reasonable effort for investigating the underlying factors of brand anthropomorphism and its influence on customers’ loving behaviour towards the hypermarket brands, which adds a significant contribution to the literature of brand anthropomorphism, customer–brand love and customer–brand relationship.
{"title":"The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands","authors":"Deependra Singh, N. Bajpai, K. Kulshreshtha","doi":"10.1177/09732586211002104","DOIUrl":"https://doi.org/10.1177/09732586211002104","url":null,"abstract":"This article aims to examine the effect of brand anthropomorphism determinants on the chance of increasing customers’ loving behaviour for the hypermarket brand. For this purpose, the five determinants (brand design, product attributes, brand personification, brand self-congruity [BSC] and brand advertisements) of brand anthropomorphism are explored. Further, the proposed framework is validated with the help of confirmatory factor analysis- structural equation modelling on the sample size of 626 respondents. After that, a logit model is developed for examining the effect of brand anthropomorphism on the probability of customers’ loving/indifferent behaviour for the hypermarket brands using logistic regression analysis. This study is a reasonable effort for investigating the underlying factors of brand anthropomorphism and its influence on customers’ loving behaviour towards the hypermarket brands, which adds a significant contribution to the literature of brand anthropomorphism, customer–brand love and customer–brand relationship.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2021-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/09732586211002104","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44245117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-15DOI: 10.1177/09732586211000281
Alicia Torres, Claire Kelley, S. Kelley, Gabriel Piña, Isai Garcia-Baza, Isabel Griffith
Science and health journalists have incorporated digital media as a source for their daily news production process, but little is known about the potential impacts of using digital media data to inform the news production process in the context of a global pandemic, where information is rapidly changing. During the COVID-19 pandemic, families have struggled to ensure economic stability and good health as well as their children’s learning and development. The Child Trends News Service sought to broaden access to science-based information to support families during the pandemic through television news, testing whether digital media can be used to understand parents’ concerns, misconceptions, and needs in real time. This article presents that digital media data can supplement traditional ways of conducting audience research and help tailor relevant content for families to garner an average of 90 million views per report.
{"title":"An Analysis of Digital Media Data to Understand Parents’ Concerns During the COVID-19 Pandemic to Enhance Effective Science Communication","authors":"Alicia Torres, Claire Kelley, S. Kelley, Gabriel Piña, Isai Garcia-Baza, Isabel Griffith","doi":"10.1177/09732586211000281","DOIUrl":"https://doi.org/10.1177/09732586211000281","url":null,"abstract":"Science and health journalists have incorporated digital media as a source for their daily news production process, but little is known about the potential impacts of using digital media data to inform the news production process in the context of a global pandemic, where information is rapidly changing. During the COVID-19 pandemic, families have struggled to ensure economic stability and good health as well as their children’s learning and development. The Child Trends News Service sought to broaden access to science-based information to support families during the pandemic through television news, testing whether digital media can be used to understand parents’ concerns, misconceptions, and needs in real time. This article presents that digital media data can supplement traditional ways of conducting audience research and help tailor relevant content for families to garner an average of 90 million views per report.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2021-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/09732586211000281","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48145761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-24DOI: 10.1177/0973258621992847
Laurie M. Hursting, M. Comello
This project aimed to explore the perspectives of entertainment industry and health communication practitioners in the United States on creating health storylines in entertainment programming. These dual perspectives are usually not studied in tandem but together offer insights into the creation of impactful health-related narratives. In-depth interviews were conducted with entertainment industry and health professionals (N = 6) who are experienced in creating health storylines. Questions aimed to illuminate how practitioners define ‘success’ of a health storyline, what they perceive as key elements for impactful health storylines, how key story elements are created and the nature of collaboration between the entertainment industry and public health. Grounded theory analysis identified three core themes for the successful combination of narrative entertainment and health: choosing teams with complementary strengths (e.g., leveraging professional collaboration and trust), knowing your audience (e.g., conducting formative research to understand who the story is intended for and why) and integrating health content in authentic ways (e.g., telling dramatic stories with universal themes, without creating from the intent of relaying health information). Best-practice guidelines for narrative entertainment to communicate about health, informed by the core themes and persuasion theory, are offered for narrative development, pre-production, content creation and dissemination.
{"title":"Creating Narrative Entertainment for Health Communication: Perspectives from Practice","authors":"Laurie M. Hursting, M. Comello","doi":"10.1177/0973258621992847","DOIUrl":"https://doi.org/10.1177/0973258621992847","url":null,"abstract":"This project aimed to explore the perspectives of entertainment industry and health communication practitioners in the United States on creating health storylines in entertainment programming. These dual perspectives are usually not studied in tandem but together offer insights into the creation of impactful health-related narratives. In-depth interviews were conducted with entertainment industry and health professionals (N = 6) who are experienced in creating health storylines. Questions aimed to illuminate how practitioners define ‘success’ of a health storyline, what they perceive as key elements for impactful health storylines, how key story elements are created and the nature of collaboration between the entertainment industry and public health. Grounded theory analysis identified three core themes for the successful combination of narrative entertainment and health: choosing teams with complementary strengths (e.g., leveraging professional collaboration and trust), knowing your audience (e.g., conducting formative research to understand who the story is intended for and why) and integrating health content in authentic ways (e.g., telling dramatic stories with universal themes, without creating from the intent of relaying health information). Best-practice guidelines for narrative entertainment to communicate about health, informed by the core themes and persuasion theory, are offered for narrative development, pre-production, content creation and dissemination.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2021-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258621992847","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42769433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-01DOI: 10.1177/0973258620977983
Burton Speakman
The Alt-Right increased its national profile during the 2016 presidential election based on its support of Donald Trump. This research becomes more salient with the media continuing to face similar challenges in framing far-right groups. The Alt-Right, like other Far Right groups worldwide, has moderated their framing to hide racist ideology. Therefore, the challenge of this article is to learn if the media allow newer far-right conservative groups to self-frame even against the advice from the Associated Press. This study uses qualitative framing analysis through grounded theory to review the coverage of the Alt-Right as a manner of examining if the group was successful in advancing its desired frames into mainstream media coverage. The results of this study suggest overall the Alt-Right was successful in reducing a direct discussion about the racist beliefs of the group within press coverage. This study continues in the tradition of framing studies of the past yet moves the genre forward as journalists negotiate increasing polarised and fragmented political communication.
{"title":"A Knight in Sheep’s Clothing: Media Framing of the Alt-Right Can Alter the Image of Racist Groups","authors":"Burton Speakman","doi":"10.1177/0973258620977983","DOIUrl":"https://doi.org/10.1177/0973258620977983","url":null,"abstract":"The Alt-Right increased its national profile during the 2016 presidential election based on its support of Donald Trump. This research becomes more salient with the media continuing to face similar challenges in framing far-right groups. The Alt-Right, like other Far Right groups worldwide, has moderated their framing to hide racist ideology. Therefore, the challenge of this article is to learn if the media allow newer far-right conservative groups to self-frame even against the advice from the Associated Press. This study uses qualitative framing analysis through grounded theory to review the coverage of the Alt-Right as a manner of examining if the group was successful in advancing its desired frames into mainstream media coverage. The results of this study suggest overall the Alt-Right was successful in reducing a direct discussion about the racist beliefs of the group within press coverage. This study continues in the tradition of framing studies of the past yet moves the genre forward as journalists negotiate increasing polarised and fragmented political communication.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620977983","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46407739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-01DOI: 10.1177/0973258620982541
Reena Shah, Ruchi Tewari
Emoji is now a popular inclusion in technology-mediated communication and a part of everyday expression of users. Yet, there is a dearth of scientifically designed research studies focussing on the human implications of the use of emojis. Limited systematic inquiry in this area is restricted to technical studies focussing on algorithm analysis of humongous quantitative data ignoring the people who are posting these emojis. Therefore, in the present study, an attempt is made to study the use of emojis from an individual’s behavioural perspective borrowing from the classic ‘contagion theory’ and the ‘information-signal theory’. A mixed research approach was adopted to study young university student’s emoji usage behaviour. Focus group discussion (FGD) was conducted on 11 participants with an average age of 22.5 years. The discussion was transcribed and thematic analysis was then conducted from which a survey instrument was developed which was administered to 250 university students. These survey data were then analysed using exploratory factor analysis. Results show that social media platforms, linguistic pattern, social relationships, emotional connect and level of formality and gender emerged as important factors that drive emoji usage. The findings of the study indicate the psychological implications and socio-behavioural impact of emoji usage which can be used for creating regulations and norms. What appears to be casual pictorial supplement of textual messages holds the power to be developed as a stand-alone language which could impact the usage of language-dependent communication.
{"title":"Mapping Emoji Usage Among Youth","authors":"Reena Shah, Ruchi Tewari","doi":"10.1177/0973258620982541","DOIUrl":"https://doi.org/10.1177/0973258620982541","url":null,"abstract":"Emoji is now a popular inclusion in technology-mediated communication and a part of everyday expression of users. Yet, there is a dearth of scientifically designed research studies focussing on the human implications of the use of emojis. Limited systematic inquiry in this area is restricted to technical studies focussing on algorithm analysis of humongous quantitative data ignoring the people who are posting these emojis. Therefore, in the present study, an attempt is made to study the use of emojis from an individual’s behavioural perspective borrowing from the classic ‘contagion theory’ and the ‘information-signal theory’. A mixed research approach was adopted to study young university student’s emoji usage behaviour. Focus group discussion (FGD) was conducted on 11 participants with an average age of 22.5 years. The discussion was transcribed and thematic analysis was then conducted from which a survey instrument was developed which was administered to 250 university students. These survey data were then analysed using exploratory factor analysis. Results show that social media platforms, linguistic pattern, social relationships, emotional connect and level of formality and gender emerged as important factors that drive emoji usage. The findings of the study indicate the psychological implications and socio-behavioural impact of emoji usage which can be used for creating regulations and norms. What appears to be casual pictorial supplement of textual messages holds the power to be developed as a stand-alone language which could impact the usage of language-dependent communication.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620982541","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42494844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-01DOI: 10.1177/0973258620981347
A. Barrios-Rubio, L. Pedrero-Esteban
Smartphone normalisation device prevalent access to information and digital entertainment has modified the routines of production, distribution and marketing of the traditional media industry. This study analyses and systematises the strategies of the 10 main Colombian operators in press, radio and TV—according to their impact and scope—on Facebook, Twitter, Instagram and YouTube through a quantitative and qualitative study of their messages in order to identify its positioning, treatment and effectiveness. The results of this study allow us to recognise the renewal of productive routines online and offline, decreasingly linked to Journalism.
{"title":"The Transformation of the Colombian Media Industry in the Smartphone Era","authors":"A. Barrios-Rubio, L. Pedrero-Esteban","doi":"10.1177/0973258620981347","DOIUrl":"https://doi.org/10.1177/0973258620981347","url":null,"abstract":"Smartphone normalisation device prevalent access to information and digital entertainment has modified the routines of production, distribution and marketing of the traditional media industry. This study analyses and systematises the strategies of the 10 main Colombian operators in press, radio and TV—according to their impact and scope—on Facebook, Twitter, Instagram and YouTube through a quantitative and qualitative study of their messages in order to identify its positioning, treatment and effectiveness. The results of this study allow us to recognise the renewal of productive routines online and offline, decreasingly linked to Journalism.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620981347","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46872813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-01DOI: 10.1177/0973258620984262
KENNETH C.C. YANG, Yowei Kang
Storytelling video advertising has emerged as a cost-effective creative technique to engage consumers with an advertised brand. Unlike traditional television commercials and print ads, long-form video ads can persuade consumers with an authentic and engaging brand story to develop favourable branding outcomes. Using a structural equation model with SPSS Amos 25.0, we empirically tested the effects of narrative transportation evoked by video storytelling ads on brand sensory, intellectual, behavioural experience, brand love, and brand loyalty. Our findings support the relationships between ad-elicited narrative transportation and branding outcomes across different product types. Discussions and implications are provided.
{"title":"Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising","authors":"KENNETH C.C. YANG, Yowei Kang","doi":"10.1177/0973258620984262","DOIUrl":"https://doi.org/10.1177/0973258620984262","url":null,"abstract":"Storytelling video advertising has emerged as a cost-effective creative technique to engage consumers with an advertised brand. Unlike traditional television commercials and print ads, long-form video ads can persuade consumers with an authentic and engaging brand story to develop favourable branding outcomes. Using a structural equation model with SPSS Amos 25.0, we empirically tested the effects of narrative transportation evoked by video storytelling ads on brand sensory, intellectual, behavioural experience, brand love, and brand loyalty. Our findings support the relationships between ad-elicited narrative transportation and branding outcomes across different product types. Discussions and implications are provided.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620984262","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44708833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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