Pub Date : 2021-03-01DOI: 10.1177/0973258620977983
Burton Speakman
The Alt-Right increased its national profile during the 2016 presidential election based on its support of Donald Trump. This research becomes more salient with the media continuing to face similar challenges in framing far-right groups. The Alt-Right, like other Far Right groups worldwide, has moderated their framing to hide racist ideology. Therefore, the challenge of this article is to learn if the media allow newer far-right conservative groups to self-frame even against the advice from the Associated Press. This study uses qualitative framing analysis through grounded theory to review the coverage of the Alt-Right as a manner of examining if the group was successful in advancing its desired frames into mainstream media coverage. The results of this study suggest overall the Alt-Right was successful in reducing a direct discussion about the racist beliefs of the group within press coverage. This study continues in the tradition of framing studies of the past yet moves the genre forward as journalists negotiate increasing polarised and fragmented political communication.
{"title":"A Knight in Sheep’s Clothing: Media Framing of the Alt-Right Can Alter the Image of Racist Groups","authors":"Burton Speakman","doi":"10.1177/0973258620977983","DOIUrl":"https://doi.org/10.1177/0973258620977983","url":null,"abstract":"The Alt-Right increased its national profile during the 2016 presidential election based on its support of Donald Trump. This research becomes more salient with the media continuing to face similar challenges in framing far-right groups. The Alt-Right, like other Far Right groups worldwide, has moderated their framing to hide racist ideology. Therefore, the challenge of this article is to learn if the media allow newer far-right conservative groups to self-frame even against the advice from the Associated Press. This study uses qualitative framing analysis through grounded theory to review the coverage of the Alt-Right as a manner of examining if the group was successful in advancing its desired frames into mainstream media coverage. The results of this study suggest overall the Alt-Right was successful in reducing a direct discussion about the racist beliefs of the group within press coverage. This study continues in the tradition of framing studies of the past yet moves the genre forward as journalists negotiate increasing polarised and fragmented political communication.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"16 1","pages":"81 - 96"},"PeriodicalIF":1.5,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620977983","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46407739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-01DOI: 10.1177/0973258620981347
A. Barrios-Rubio, L. Pedrero-Esteban
Smartphone normalisation device prevalent access to information and digital entertainment has modified the routines of production, distribution and marketing of the traditional media industry. This study analyses and systematises the strategies of the 10 main Colombian operators in press, radio and TV—according to their impact and scope—on Facebook, Twitter, Instagram and YouTube through a quantitative and qualitative study of their messages in order to identify its positioning, treatment and effectiveness. The results of this study allow us to recognise the renewal of productive routines online and offline, decreasingly linked to Journalism.
{"title":"The Transformation of the Colombian Media Industry in the Smartphone Era","authors":"A. Barrios-Rubio, L. Pedrero-Esteban","doi":"10.1177/0973258620981347","DOIUrl":"https://doi.org/10.1177/0973258620981347","url":null,"abstract":"Smartphone normalisation device prevalent access to information and digital entertainment has modified the routines of production, distribution and marketing of the traditional media industry. This study analyses and systematises the strategies of the 10 main Colombian operators in press, radio and TV—according to their impact and scope—on Facebook, Twitter, Instagram and YouTube through a quantitative and qualitative study of their messages in order to identify its positioning, treatment and effectiveness. The results of this study allow us to recognise the renewal of productive routines online and offline, decreasingly linked to Journalism.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"16 1","pages":"45 - 60"},"PeriodicalIF":1.5,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620981347","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46872813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-01DOI: 10.1177/0973258620982541
Reena Shah, Ruchi Tewari
Emoji is now a popular inclusion in technology-mediated communication and a part of everyday expression of users. Yet, there is a dearth of scientifically designed research studies focussing on the human implications of the use of emojis. Limited systematic inquiry in this area is restricted to technical studies focussing on algorithm analysis of humongous quantitative data ignoring the people who are posting these emojis. Therefore, in the present study, an attempt is made to study the use of emojis from an individual’s behavioural perspective borrowing from the classic ‘contagion theory’ and the ‘information-signal theory’. A mixed research approach was adopted to study young university student’s emoji usage behaviour. Focus group discussion (FGD) was conducted on 11 participants with an average age of 22.5 years. The discussion was transcribed and thematic analysis was then conducted from which a survey instrument was developed which was administered to 250 university students. These survey data were then analysed using exploratory factor analysis. Results show that social media platforms, linguistic pattern, social relationships, emotional connect and level of formality and gender emerged as important factors that drive emoji usage. The findings of the study indicate the psychological implications and socio-behavioural impact of emoji usage which can be used for creating regulations and norms. What appears to be casual pictorial supplement of textual messages holds the power to be developed as a stand-alone language which could impact the usage of language-dependent communication.
{"title":"Mapping Emoji Usage Among Youth","authors":"Reena Shah, Ruchi Tewari","doi":"10.1177/0973258620982541","DOIUrl":"https://doi.org/10.1177/0973258620982541","url":null,"abstract":"Emoji is now a popular inclusion in technology-mediated communication and a part of everyday expression of users. Yet, there is a dearth of scientifically designed research studies focussing on the human implications of the use of emojis. Limited systematic inquiry in this area is restricted to technical studies focussing on algorithm analysis of humongous quantitative data ignoring the people who are posting these emojis. Therefore, in the present study, an attempt is made to study the use of emojis from an individual’s behavioural perspective borrowing from the classic ‘contagion theory’ and the ‘information-signal theory’. A mixed research approach was adopted to study young university student’s emoji usage behaviour. Focus group discussion (FGD) was conducted on 11 participants with an average age of 22.5 years. The discussion was transcribed and thematic analysis was then conducted from which a survey instrument was developed which was administered to 250 university students. These survey data were then analysed using exploratory factor analysis. Results show that social media platforms, linguistic pattern, social relationships, emotional connect and level of formality and gender emerged as important factors that drive emoji usage. The findings of the study indicate the psychological implications and socio-behavioural impact of emoji usage which can be used for creating regulations and norms. What appears to be casual pictorial supplement of textual messages holds the power to be developed as a stand-alone language which could impact the usage of language-dependent communication.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"16 1","pages":"113 - 125"},"PeriodicalIF":1.5,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620982541","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42494844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-01DOI: 10.1177/0973258620984262
KENNETH C.C. YANG, Yowei Kang
Storytelling video advertising has emerged as a cost-effective creative technique to engage consumers with an advertised brand. Unlike traditional television commercials and print ads, long-form video ads can persuade consumers with an authentic and engaging brand story to develop favourable branding outcomes. Using a structural equation model with SPSS Amos 25.0, we empirically tested the effects of narrative transportation evoked by video storytelling ads on brand sensory, intellectual, behavioural experience, brand love, and brand loyalty. Our findings support the relationships between ad-elicited narrative transportation and branding outcomes across different product types. Discussions and implications are provided.
{"title":"Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising","authors":"KENNETH C.C. YANG, Yowei Kang","doi":"10.1177/0973258620984262","DOIUrl":"https://doi.org/10.1177/0973258620984262","url":null,"abstract":"Storytelling video advertising has emerged as a cost-effective creative technique to engage consumers with an advertised brand. Unlike traditional television commercials and print ads, long-form video ads can persuade consumers with an authentic and engaging brand story to develop favourable branding outcomes. Using a structural equation model with SPSS Amos 25.0, we empirically tested the effects of narrative transportation evoked by video storytelling ads on brand sensory, intellectual, behavioural experience, brand love, and brand loyalty. Our findings support the relationships between ad-elicited narrative transportation and branding outcomes across different product types. Discussions and implications are provided.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"16 1","pages":"7 - 26"},"PeriodicalIF":1.5,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620984262","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44708833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-01DOI: 10.1177/0973258621992644
R. G. Bilro, S. Loureiro, Fernando Angelino
This article aims to explore gamification tools in services and higher education environments and their role in creating student engagement. The research adopts a qualitative method based on quasi-experimental design. Participants from a higher education institution are exposed to gamification activities during a full semester. Researchers use the sentiment analysis (SA) technique based on a text-mining approach to analyse the data. Findings reveal that participants perceive gamification in service settings as a useful tool. The global SA reveals a positive sentiment about the gamification approach that contributes to increasing participants’ engagement. This study’s novelty arises from quasi-experimental research to measure gamification activities’ impact on students’ engagement, measured through SA of their opinions.
{"title":"The Role of Creative Communications and Gamification in Student Engagement in Higher Education: A Sentiment Analysis Approach","authors":"R. G. Bilro, S. Loureiro, Fernando Angelino","doi":"10.1177/0973258621992644","DOIUrl":"https://doi.org/10.1177/0973258621992644","url":null,"abstract":"This article aims to explore gamification tools in services and higher education environments and their role in creating student engagement. The research adopts a qualitative method based on quasi-experimental design. Participants from a higher education institution are exposed to gamification activities during a full semester. Researchers use the sentiment analysis (SA) technique based on a text-mining approach to analyse the data. Findings reveal that participants perceive gamification in service settings as a useful tool. The global SA reveals a positive sentiment about the gamification approach that contributes to increasing participants’ engagement. This study’s novelty arises from quasi-experimental research to measure gamification activities’ impact on students’ engagement, measured through SA of their opinions.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"58 7","pages":"7 - 21"},"PeriodicalIF":1.5,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258621992644","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41299869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-01DOI: 10.1177/0973258620981799
O. Harmatiy
In today’s world, effective science communication enhances the ability of a society to develop, seek breakthroughs and innovate; it consolidates the nation and unites people and science. Such kind of communication through the media has the potential to influence the public understanding of scientific and technological development, explore the ways to overcome challenges, increase the life quality and achieve improvement and prosperity. Mass media is an important source of science content and the main translator of social stereotypes concerning the image of science and scientists. Based on data from a survey of a wide age range of media consumers, the study reveals a social request for saturation of the Ukraine’s media with science content. Yet the research findings suggest that the current status of science does not fully meet the needs of Ukrainian audience and does not promote the critical thinking among media consumers. Besides, it was found out that people would prefer expanding the range of thematic coverage of science and reporting topics that are socially relevant and beneficial to the public. Finally, the study indicates that Ukraine needs qualified science journalism, including maintaining professional norms, preventing the pseudoscience spread and supporting public demands, for quality science coverage.
{"title":"Science Coverage: What Does the Audience Want and Really Need? Exploring Media Consumption in Ukraine","authors":"O. Harmatiy","doi":"10.1177/0973258620981799","DOIUrl":"https://doi.org/10.1177/0973258620981799","url":null,"abstract":"In today’s world, effective science communication enhances the ability of a society to develop, seek breakthroughs and innovate; it consolidates the nation and unites people and science. Such kind of communication through the media has the potential to influence the public understanding of scientific and technological development, explore the ways to overcome challenges, increase the life quality and achieve improvement and prosperity. Mass media is an important source of science content and the main translator of social stereotypes concerning the image of science and scientists. Based on data from a survey of a wide age range of media consumers, the study reveals a social request for saturation of the Ukraine’s media with science content. Yet the research findings suggest that the current status of science does not fully meet the needs of Ukrainian audience and does not promote the critical thinking among media consumers. Besides, it was found out that people would prefer expanding the range of thematic coverage of science and reporting topics that are socially relevant and beneficial to the public. Finally, the study indicates that Ukraine needs qualified science journalism, including maintaining professional norms, preventing the pseudoscience spread and supporting public demands, for quality science coverage.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"16 1","pages":"97 - 112"},"PeriodicalIF":1.5,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620981799","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45749421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-22DOI: 10.1177/0973258621992273
Sahana Sarkar, B. Rajan
With the advent of the digital age and online networks, a new facet of human experience materialised called the cyberspace. In other words, it is an addition to an individual’s intrapsychic world. Millions of people are using the Internet as a day-to-day activity to enhance their lives while at the same time there are people who are using it for anti-social purposes such as stalking, harassing, bullying and so on. This, with the advent of the Internet, has become a new weapon of abuse. This research intends to bring the two realms of virtual and physical, which are considered as binaries into a productive dialogue on violence against women. In doing so, it takes forward the narratives of cyber violence survivors into rethinking the construction of disembodied and embodied violence. I pursue this aim by exploring how women survivors of India conceptualise and respond to cyber violence. This is a qualitative exploratory study located within the theoretical framework of feminist standpoint theory in order to engage each survivor’s story from their individual standpoint. An in-depth interview was conducted for 30 women survivors in India. This study will help to critically understand cyber violence as an embodied experience.
{"title":"Materiality and Discursivity of Cyber Violence Against Women in India","authors":"Sahana Sarkar, B. Rajan","doi":"10.1177/0973258621992273","DOIUrl":"https://doi.org/10.1177/0973258621992273","url":null,"abstract":"With the advent of the digital age and online networks, a new facet of human experience materialised called the cyberspace. In other words, it is an addition to an individual’s intrapsychic world. Millions of people are using the Internet as a day-to-day activity to enhance their lives while at the same time there are people who are using it for anti-social purposes such as stalking, harassing, bullying and so on. This, with the advent of the Internet, has become a new weapon of abuse. This research intends to bring the two realms of virtual and physical, which are considered as binaries into a productive dialogue on violence against women. In doing so, it takes forward the narratives of cyber violence survivors into rethinking the construction of disembodied and embodied violence. I pursue this aim by exploring how women survivors of India conceptualise and respond to cyber violence. This is a qualitative exploratory study located within the theoretical framework of feminist standpoint theory in order to engage each survivor’s story from their individual standpoint. An in-depth interview was conducted for 30 women survivors in India. This study will help to critically understand cyber violence as an embodied experience.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"18 1","pages":"109 - 123"},"PeriodicalIF":1.5,"publicationDate":"2021-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258621992273","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47601339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-01DOI: 10.1177/0973258620979519
Kshitiz Sharma, T. Sarathamani, Sunil Kumar Bhougal, Hemant Kumar Singh
Smartphone has become an essential part of human lives. People tend to treat it as another part of their body. Besides communication purposes, it is used for searching information, monetary transactions, shopping, social networking, entertainment, etc. This study aims at analysing the factors influencing smartphone usage and behavioural changes among college students under four constructs: utilisation, benefits, nomophobic behaviour and perceived risks (UBNR). An instrument was created with factors concerning the research and administered in a top-ranked private university of Bangalore, India. The research was carried out with a total of 122 responses. The results show that there is no significant difference in the attitude of males and females in most of the factors except social anxiety. Females experience more social anxiety and use smartphone more for maintaining their social relationships. There is no significant difference between the age group of students in all the four constructs. Utilisation is positively related with psychological, social, functional and financial benefits and shows that the greater the usage of smartphone, the greater are the benefits. On the other hand, the study reveals that increased usage of smartphone leads to addiction, causes nomophobia and poses threat of perceived risks. A mediation strategy like educating the students for proper use of technology is necessary to overcome the risk of addiction and developing nomophobia.
{"title":"Smartphone-induced Behaviour: Utilisation, Benefits, Nomophobic Behaviour and Perceived Risks","authors":"Kshitiz Sharma, T. Sarathamani, Sunil Kumar Bhougal, Hemant Kumar Singh","doi":"10.1177/0973258620979519","DOIUrl":"https://doi.org/10.1177/0973258620979519","url":null,"abstract":"Smartphone has become an essential part of human lives. People tend to treat it as another part of their body. Besides communication purposes, it is used for searching information, monetary transactions, shopping, social networking, entertainment, etc. This study aims at analysing the factors influencing smartphone usage and behavioural changes among college students under four constructs: utilisation, benefits, nomophobic behaviour and perceived risks (UBNR). An instrument was created with factors concerning the research and administered in a top-ranked private university of Bangalore, India. The research was carried out with a total of 122 responses. The results show that there is no significant difference in the attitude of males and females in most of the factors except social anxiety. Females experience more social anxiety and use smartphone more for maintaining their social relationships. There is no significant difference between the age group of students in all the four constructs. Utilisation is positively related with psychological, social, functional and financial benefits and shows that the greater the usage of smartphone, the greater are the benefits. On the other hand, the study reveals that increased usage of smartphone leads to addiction, causes nomophobia and poses threat of perceived risks. A mediation strategy like educating the students for proper use of technology is necessary to overcome the risk of addiction and developing nomophobia.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"17 1","pages":"336 - 356"},"PeriodicalIF":1.5,"publicationDate":"2021-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620979519","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44206912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-21DOI: 10.1177/0973258620983352
G. Gunderson, T. Cutts
This article describes how faith communities often function like an organic social immune system during times of crisis, particularly our current COVID-19 pandemic. We share the strengths of faith communities pertaining to healthcare and public health, as well as name the religious health assets with which faith communities and other health partnerships have to work. These religious health assets have helped the Centers for Disease Control and Prevention (CDC), as well as World Health Organization (WHO) and the National Academies of Science (NAS), imagine substantive and sustained partnerships in diverse contexts across many presenting conditions. We share how COVID-19 has affected these faith assets and offer a case study in how the Leading Causes of Life (LCL) and Positive Deviance (PD) frameworks have been implemented in faith partnerships to impact health and racial disparities in the past and now, during the pandemic. We offer recommendations on how the CDC might frame a comprehensive recovery strategy, including faith-based assets in an appropriate and sustained manner to move us towards health and well-being, focusing on leadership capacity of both faith and health domains. Finally, we suggest what not to do as part of a COVID-19 response and recovery in these partnerships.
{"title":"Faith Communities as a Social Immune System: Recommendations for COVID-19 Response and Recovery","authors":"G. Gunderson, T. Cutts","doi":"10.1177/0973258620983352","DOIUrl":"https://doi.org/10.1177/0973258620983352","url":null,"abstract":"This article describes how faith communities often function like an organic social immune system during times of crisis, particularly our current COVID-19 pandemic. We share the strengths of faith communities pertaining to healthcare and public health, as well as name the religious health assets with which faith communities and other health partnerships have to work. These religious health assets have helped the Centers for Disease Control and Prevention (CDC), as well as World Health Organization (WHO) and the National Academies of Science (NAS), imagine substantive and sustained partnerships in diverse contexts across many presenting conditions. We share how COVID-19 has affected these faith assets and offer a case study in how the Leading Causes of Life (LCL) and Positive Deviance (PD) frameworks have been implemented in faith partnerships to impact health and racial disparities in the past and now, during the pandemic. We offer recommendations on how the CDC might frame a comprehensive recovery strategy, including faith-based assets in an appropriate and sustained manner to move us towards health and well-being, focusing on leadership capacity of both faith and health domains. Finally, we suggest what not to do as part of a COVID-19 response and recovery in these partnerships.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"16 1","pages":"153 - 167"},"PeriodicalIF":1.5,"publicationDate":"2021-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620983352","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44889332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-18DOI: 10.1177/0973258620981170
H. Paek, Thomas Hove
This case study highlights several communication insights that have emerged from the South Korean national response to COVID-19. In particular, it focuses on how innovative disease control programmes and information and communications technologies (ICT) have been used in conjunction with appropriate message strategies. The South Korean government used ICTs in a variety of ways to enhance crisis communication, coordinate large-scale public health efforts and supply chains, and facilitate widespread adoption of preventive measures such as social distancing and mask wearing. The response and communication strategies were based on principles established by research in social sciences and recommended for pandemic response, including social marketing, crisis communication, and normative influence. South Korea’s COVID-19 response and communication strategies can provide useful insights for national efforts to manage COVID-19 and other possible future infectious disease outbreaks.
{"title":"Information Communication Technologies (ICTs), Crisis Communication Principles and the COVID-19 Response in South Korea","authors":"H. Paek, Thomas Hove","doi":"10.1177/0973258620981170","DOIUrl":"https://doi.org/10.1177/0973258620981170","url":null,"abstract":"This case study highlights several communication insights that have emerged from the South Korean national response to COVID-19. In particular, it focuses on how innovative disease control programmes and information and communications technologies (ICT) have been used in conjunction with appropriate message strategies. The South Korean government used ICTs in a variety of ways to enhance crisis communication, coordinate large-scale public health efforts and supply chains, and facilitate widespread adoption of preventive measures such as social distancing and mask wearing. The response and communication strategies were based on principles established by research in social sciences and recommended for pandemic response, including social marketing, crisis communication, and normative influence. South Korea’s COVID-19 response and communication strategies can provide useful insights for national efforts to manage COVID-19 and other possible future infectious disease outbreaks.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"16 1","pages":"213 - 221"},"PeriodicalIF":1.5,"publicationDate":"2021-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620981170","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47416992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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