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‘Nobody Ever Thinks What It Is Like to be a Guy Like Me’: How Arthur and the Story Are Developed in Joker (2019) “从来没有人想过做一个像我这样的人是什么感觉”:《小丑》中亚瑟和故事是如何发展的(2019)
IF 1.5 Q2 COMMUNICATION Pub Date : 2022-06-13 DOI: 10.1177/09732586221101166
Zhen Zhang
The way people interact with space appertains to the idea of territory. Territory is claimed by people all the time in communication. This article will explore how the lead actor, Joaquin Phoenix, of Joker (2019) develops Arthur Fleck and the story with the support of Method Acting, territorial theories and film techniques. More specifically, the study will consider (a) how Arthur interacts with other characters and narrative space in different territories naturalistically and (b) how Method Acting, territorial theories and film techniques facilitate Arthur’s characterisation and the story development. The study of Arthur reveals that he undergoes a metamorphosis during resisting his tormentors in the story. The study of Arthur also shows that it is meaningful to introduce territorial theories to film analysis and Method Acting.
人们与空间互动的方式与领土的概念有关。在交流中,人们总是声称拥有领土。本文将探讨在方法演技、领域理论和电影技巧的支持下,《小丑》(2019)的主角杰昆·菲尼克斯是如何发展亚瑟·弗莱克和故事的。更具体地说,研究将考虑(a)亚瑟王如何自然地与不同领域的其他角色和叙事空间互动;(b)方法表演、领域理论和电影技术如何促进亚瑟王的塑造和故事发展。对亚瑟王的研究揭示了他在反抗折磨他的人的过程中经历了一个蜕变。对《亚瑟王》的研究也表明,将地域理论引入电影分析和方法表演是有意义的。
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引用次数: 0
COVID-19 and Mass Media Education: An Evaluation of the Transition from Brick-and-Mortar Learning to Virtual Space 新冠肺炎与大众传媒教育:从实体学习向虚拟空间过渡的评价
IF 1.5 Q2 COMMUNICATION Pub Date : 2022-05-19 DOI: 10.1177/09732586221096346
J. Nyarko, M. Serwornoo
Using mixed-method approach and technology acceptance model (TAM)/diffusion of innovation theory (DOIT), this study evaluates the challenges and opportunities of COVID-19 driven virtual learning in undergraduate media programmes at Ghanaian public universities. A survey of 270 was sampled composed of 250 students and 20 lecturers and revealed that commitment from both lecturers and students towards virtual instruction is weak. We also found that lecturers and students were not consulted about the learning platforms the universities chose, and they had no orientation on their usage. However, some participants argue that virtual learning is crucial to media studies going forward and by these; we propose a blended learning approach that merges the physical and virtual spaces of instruction in a framework termed CHALLOPP workflow.
本研究采用混合方法和技术接受模型(TAM)/创新扩散理论(DOIT),评估了新冠肺炎驱动的虚拟学习在加纳公立大学本科媒体课程中的挑战和机遇。一项由250名学生和20名讲师组成的270人抽样调查显示,讲师和学生对虚拟教学的承诺都很弱。我们还发现,大学选择的学习平台没有征求讲师和学生的意见,他们对平台的使用也没有指导。然而,一些参与者认为,虚拟学习对媒体研究的发展至关重要;我们提出了一种混合学习方法,该方法在称为CHALLOPP工作流的框架中融合了物理和虚拟教学空间。
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引用次数: 2
Generation Y and Brand Love: Understanding the Effects of Individual Cultural Values and Religious Commitment Y世代与品牌之爱:理解个人文化价值观与宗教信仰的影响
IF 1.5 Q2 COMMUNICATION Pub Date : 2022-05-19 DOI: 10.1177/09732586221092637
P. Rodrigues, Ana Sousa, Isabel Torres
Given the lack of research into the link between the individual cultural values of the millennial generation mediated by religious commitment (RC) and brand love (BL), this research intends to the following: (a) identify the individual cultural values of the millennial generation and (b) explain how these values influence BL when mediated by RC. A quantitative methodology with structural equation modelling is used. Data were collected from members of the millennial generation in Portugal by survey questionnaire. The main findings of the data analysis showed that independence, power and tradition are the predominant individual cultural values of Portuguese millennials. The results showed that the independence individual cultural value negatively influences intrapersonal and interpersonal RC; power and tradition positively influence intrapersonal and interpersonal RC; only interpersonal RC positively influences BL. The study concludes with some insights that managers might use to address consumer-brand communications. Guidelines for further research are presented.
鉴于缺乏对宗教承诺(RC)和品牌爱(BL)介导的千禧一代个人文化价值观之间联系的研究,本研究旨在:(a)确定千禧一代的个人文化价值,(b)解释这些价值观在RC介导下如何影响BL。采用结构方程建模的定量方法。数据是通过调查问卷从葡萄牙千禧一代成员中收集的。数据分析的主要发现表明,独立、权力和传统是葡萄牙千禧一代的主要个人文化价值观。研究结果表明,独立个体文化价值观对个体内部和人际RC产生负面影响;权力和传统对个人和人际RC产生积极影响;只有人际关系RC对BL有积极影响。该研究得出了一些管理者可能用来解决消费者品牌沟通问题的见解。提出了进一步研究的指导方针。
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引用次数: 2
Revisiting Public Relations Profession in India: A Systematic Literature Review 重新审视印度公共关系职业:一个系统的文献综述
IF 1.5 Q2 COMMUNICATION Pub Date : 2022-05-12 DOI: 10.1177/09732586221095311
S. K. Sahoo, Suresh Chandra Nayak
The public relations (PR) industry in India is a multi-billion industry, and various global and national players are part of it. This article, by analysing the existing literature in this field, aims to understand the current state of the profession in India and identify possible issues and challenges. Based on a systematic literature review, 95 published academic works were identified from academic databases. Of 95, 27 were selected for analysis to answer the research questions and identify research gaps in the field. The study finds that although PR practice had a firm footing in the pre-independence era, progress was seen after 1947, especially with initial support from the government and public sector organisations. The profession is still evolving and has much scope for development. Poor reputation of the profession, scarcity of talent, limited scope for professional education and training, lack of measurement methods to demonstrate its value and competing for public and private sector philosophies pose a serious challenge to its growth. The study offers valuable insights for the practitioners and researchers and suggests future research areas to improve the professional discipline.
印度的公共关系(PR)行业是一个数十亿美元的行业,各种全球性和全国性的参与者都是其中的一部分。本文通过分析该领域的现有文献,旨在了解印度该行业的现状,并确定可能存在的问题和挑战。在系统文献综述的基础上,从学术数据库中筛选出95篇已发表的学术著作。在95份问卷中,选取27份问卷进行分析,以回答研究问题并找出该领域的研究空白。研究发现,尽管公关实践在独立前有坚实的基础,但1947年之后出现了进步,特别是在政府和公共部门组织的最初支持下。这一职业仍在不断发展,还有很大的发展空间。该专业声誉不佳、人才稀缺、专业教育和培训范围有限、缺乏证明其价值的衡量方法以及对公共和私营部门理念的竞争,对其发展构成了严重挑战。本研究为实践者和研究者提供了有价值的见解,并提出了未来的研究领域,以完善专业学科。
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引用次数: 0
Media During Pandemic Crisis in India: An Analysis of People’s Perception During the First Wave of COVID-19 印度大流行危机中的媒体:第一波疫情期间民众认知分析
IF 1.5 Q2 COMMUNICATION Pub Date : 2022-04-27 DOI: 10.1177/09732586221090750
Manash P. Goswami, R. Anjali, Adharsh Raj, Hashim Hamza Puthiyakath, Jyoti Thanvi
In April 2021, India was hit by the second wave of COVID-19 (News18, 2021, Second wave of COVID-19 very similar to first wave: Govt cites data to alleviate fear). People realised that the second wa...
2021年4月,印度遭受了第二波COVID-19的袭击(news18,2021,第二波COVID-19与第一波非常相似:政府引用数据来缓解恐惧)。人们意识到第二个是……
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引用次数: 0
Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames 探究广告游戏的有效性:交通工具对广告游戏持续意向的作用
IF 1.5 Q2 COMMUNICATION Pub Date : 2022-04-27 DOI: 10.1177/09732586221093700
Yunju Kim, Heejun Lee
This study argues that research on advergames needs to better address the relationships between players’ psychological characteristics and their behavioural responses. In this article, we present a theoretical model that explains the antecedents and consequences of players’ transportation experience to have positive advergame outcomes. Our model demonstrates that three key psychological traits (sensation seeking, transportability and perceived interactivity) foster positive attitudes towards the featured brand in an advergame and intention to replay the game. The results also reveal that transportability is the most influential factor than others. Then, we show a mediation effect of transportation in the association between the psychological traits and desired advergame outcomes. Implications for research and practice are discussed.
本研究认为,广告游戏研究需要更好地解决玩家心理特征与其行为反应之间的关系。在这篇文章中,我们提出了一个理论模型来解释玩家的交通体验产生积极广告游戏结果的前因和后果。我们的模型表明,三个关键的心理特征(感觉寻求、可转移性和感知交互性)培养了人们对广告游戏中的特色品牌的积极态度和重玩游戏的意愿。结果还表明,可运输性是最重要的影响因素。然后,我们展示了运输在心理特质与期望广告结果之间的中介作用。讨论了对研究和实践的启示。
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引用次数: 1
Introducing Fairy Comments: Gen Z’s Instrument of Online Kudos Trolling 引入童话评论:Z世代的在线口碑工具
IF 1.5 Q2 COMMUNICATION Pub Date : 2022-04-17 DOI: 10.1177/09732586221090367
Karman Khanna, Priyanka Kataria
Social media platforms have come a long way from being spaces for just informal interactions between friends and family. Today, these platforms provide numerous ways for people to express their ideas, views and opinions. In this article, we look at one such medium of expression that gained widespread popularity on Instagram during the 2020 pandemic. Popularly known as ‘fairy comments’, these are comments with a very typical syntactic structure used on social media platforms. The syntactic structure involves several emoticons in the middle of a sentence rather than the end. The aim is to define what a fairy comment is and understand the characteristics responsible for its popularity among the youth. We conducted in-depth interviews with 17 Gen Z participants who are active users of Instagram and fairy comment makers tractioning high engagement on their comments. Besides, a rhetorical criticism of high engagement comments on posts of an Indian political leader helped develop an anatomy of a fairy comment. Based on the findings, we propose that Gen Z’s inclination for using fairy comments in the online public sphere is contingent on two characteristics intrinsic to the nature of a fairy comment. First, the potential for creative expression that fairy comments provide, and second, the potential of fairy comments to tread on borders of offense but not harm as they steer clear of abuse or suggested violence in the online space. A collateral outcome of making fairy comments is a coalition between the youth on matters of public interest. These characteristics indicate that fairy comments constitute a medium of trolling under the ‘kudos trolling’ category used by the youth as an instrument of expression in the online space.
社交媒体平台已经从仅仅是朋友和家人之间非正式互动的空间发展到现在。如今,这些平台为人们提供了许多表达想法、观点和意见的方式。在这篇文章中,我们来看看2020年疫情期间在Instagram上广受欢迎的一种表达方式。这些评论通常被称为“童话评论”,是社交媒体平台上使用的具有非常典型句法结构的评论。句法结构包括句子中间的几个表情符号,而不是结尾。其目的是定义什么是童话评论,并了解其在年轻人中流行的特点。我们对17名Z世代参与者进行了深入采访,他们是Instagram的活跃用户,也是吸引高参与度评论的仙女评论制作者。此外,对一位印度政治领导人帖子上的高参与度评论的修辞批评有助于形成一种童话般的评论。基于这些发现,我们认为Z世代在网络公共领域使用童话评论的倾向取决于童话评论本质的两个特征。首先,童话评论提供了创造性表达的潜力,其次,童话评论在避开网络空间中的虐待或暗示暴力时,有可能触及冒犯的边界,但不会造成伤害。发表童话评论的附带结果是青年人在公共利益问题上结成联盟。这些特征表明,在年轻人用作网络空间表达工具的“荣誉诽谤”类别下,童话评论构成了一种诽谤媒介。
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引用次数: 0
Reconceptualising Digital Placemaking: A Netnographic Study from the State of Uttarakhand, India 重新定义数字场所制作:来自印度北阿坎德邦的网络研究
IF 1.5 Q2 COMMUNICATION Pub Date : 2022-04-17 DOI: 10.1177/09732586221088137
Aanchal Sharma, R. Jaggi
This article aims to contribute towards the theoretical and practical implications of ‘digital placemaking’ in the context of the state of Uttarakhand, India. In this study, we conducted a prolonged netnographic immersion with a popular online community on Facebook and analysed how the members make sense of digital placemaking in the cultural context of Uttarakhand. The data is collected using observations of the digital community and in-depth interviews of the administrators. We draw the theoretical inspirations from the perspective of ‘dialogue’ and ‘participation’ to further re-conceptualise digital placemaking and align its conceptual roots with the discipline of social change communication. Furthermore, using inductive insights, we propose key strategies shaping the process of digital placemaking.
本文旨在探讨印度北阿坎德邦背景下“数字场所制作”的理论和实践意义。在这项研究中,我们对Facebook上一个受欢迎的在线社区进行了长时间的网络沉浸,并分析了成员们如何在北阿坎德邦的文化背景下理解数字场所制作。数据是通过对数字社区的观察和对管理员的深入访谈收集的。我们从“对话”和“参与”的角度汲取了理论灵感,以进一步重新概念化数字场所制作,并将其概念根源与社会变革传播学科相一致。此外,利用归纳见解,我们提出了塑造数字场所制作过程的关键策略。
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引用次数: 1
Creative Self-efficacy, Political Decision-making, and Offline and Online Political Participation 创造性自我效能、政治决策、线下和线上政治参与
IF 1.5 Q2 COMMUNICATION Pub Date : 2022-04-17 DOI: 10.1177/09732586221091985
M. Kushin, F. Dalisay, Jinhee Kim, A. Forbes, Clarissa C. David, L. Somera
Creativity plays an important role in politics in both online and offline spaces. Creative forms of political participation have long been tools of disenfranchised groups in their efforts to influence the government. Further, the rise of online creative participatory cultures has afforded new opportunities for civic and political involvement. Creative forms of participatory politics have the potential to facilitate exposure to ideas, foster dialogues, influence agendas and serve as ways to back talk authority. While many avenues for political involvement are creative, the role creativity may play in citizens’ political engagement is not well understood. This study examined the role of creative self-efficacy in political engagement and civic outcomes. Creative self-efficacy represents a belief in one’s ability to produce creative outcomes. A survey of participants living in Australia, South Korea, the Philippines and the USA (USA, Hawaii and Guam) (N = 807) was conducted. Findings suggest that creative self-efficacy was positively associated with political efficacy and scepticism and not associated with apathy. Creative self-efficacy was indirectly associated with offline and online political participation through political efficacy. The implications of these findings are discussed in context of the role creative self-efficacy may play in impacting political outcomes.
无论是在线上还是线下,创造力在政治中都扮演着重要角色。长期以来,创造性的政治参与形式一直是被剥夺权利的群体影响政府的工具。此外,在线创意参与文化的兴起为公民和政治参与提供了新的机会。参与式政治的创造性形式有可能促进思想的接触,促进对话,影响议程,并作为支持权威的方式。虽然政治参与的许多途径都是创造性的,但创造力在公民政治参与中可能发挥的作用还没有得到很好的理解。本研究考察了创造性自我效能感在政治参与和公民结果中的作用。创造性自我效能感代表一种对自己产生创造性结果的能力的信念。对居住在澳大利亚、韩国、菲律宾和美国(美国、夏威夷和关岛)的参与者进行了一项调查(N=807)。研究结果表明,创造性自我效能感与政治效能感和怀疑主义呈正相关,而与冷漠无关。创造性自我效能感通过政治效能感与线下和线上的政治参与间接相关。这些发现的含义是在创造性自我效能感可能在影响政治结果中发挥作用的背景下讨论的。
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引用次数: 1
The Life of Consumption Communities: A Study on Vegan Communities 消费社群的生活:纯素社群的研究
IF 1.5 Q2 COMMUNICATION Pub Date : 2022-04-08 DOI: 10.1177/09732586221084377
Ana Hungara, Helena Nobre
Marketplace cultures, one of the main theoretical frameworks within consumer culture theory (CCT), offers grounds for the study of consumer interactions with the marketplace. One kind of consumer interaction occurs inside consumption communities. Most of the consumption communities nowadays are online. Consumers go online to get information and advice from peers on their consumption options and processes. They participate in online forums and communities to connect with like-minded individuals, discuss topics of interest and share experiences. Taking the interpretive lens of CCT, we propose to analyse the ‘life’ of online consumption communities in the context of vegan consumption communities. We present the research agenda for this in-progress study and the suggestions for further research on consumption communities and, more specifically, vegan communities, as identified in our literature review.
市场文化是消费者文化理论的主要理论框架之一,为研究消费者与市场的互动提供了依据。一种消费者互动发生在消费社区内部。如今,大多数消费社区都是在线的。消费者上网从同行那里获得有关其消费选择和流程的信息和建议。他们参加在线论坛和社区,与志同道合的人建立联系,讨论感兴趣的话题并分享经验。以CCT的解释视角,我们建议在素食消费社区的背景下分析在线消费社区的“生活”。我们介绍了这项正在进行的研究的研究议程,以及对消费社区,更具体地说,素食社区进行进一步研究的建议,如我们的文献综述所述。
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引用次数: 2
期刊
Journal of Creative Communications
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