{"title":"Books Received","authors":"","doi":"10.1556/084.2020.00009","DOIUrl":"https://doi.org/10.1556/084.2020.00009","url":null,"abstract":"","PeriodicalId":44202,"journal":{"name":"Across Languages and Cultures","volume":" ","pages":""},"PeriodicalIF":0.7,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44681643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
J. Giaber, N. Hammo, Safaa Hraiz, Du’Aa Qadan, Rahf Alnamer, Shaikha Almaamari
Business advertisements are multimodal consumer-oriented texts with persuasive functions. Advertisers create specific advertisements for marketing products/services in specific contexts. The headline in an advertisement is the main element as it attracts attention and summarizes the advertising message. Advertising relies on socio-cultural implications through visual and non-visual elements. When products/services are marketed in a new context with a different language, their advertisements are translated into that language. Because languages have different ways of encoding information, the success of a product/ service in a culturally different context depends on how its advertisement is translated. The structural and cultural differences between English and Arabic and the functional nature of headlines in English business advertisements seem to have direct bearing on how advertising headlines are rendered into Arabic. This study investigates the translation of advertising headlines from English into Arabic in the context of marketing products/services in UAE. The aim is to identify the techniques used in translating headlines and their implications for translation quality and to identify views of Arab customers over the acceptability of Arabic versions of advertising headlines. The study findings indicate that seven translation techniques are used and customers consider Arabic advertisements produced via function-oriented translation techniques more acceptable than translations produced via form-based techniques.
{"title":"TRANSLATING HEADLINES IN PRINT BUSINESS ADVERTISEMENTS FROM ENGLISH INTO ARABIC IN UAE","authors":"J. Giaber, N. Hammo, Safaa Hraiz, Du’Aa Qadan, Rahf Alnamer, Shaikha Almaamari","doi":"10.1556/084.2020.00006","DOIUrl":"https://doi.org/10.1556/084.2020.00006","url":null,"abstract":"Business advertisements are multimodal consumer-oriented texts with persuasive functions. Advertisers create specific advertisements for marketing products/services in specific contexts. The headline in an advertisement is the main element as it attracts attention and summarizes the advertising message. Advertising relies on socio-cultural implications through visual and non-visual elements. When products/services are marketed in a new context with a different language, their advertisements are translated into that language. Because languages have different ways of encoding information, the success of a product/ service in a culturally different context depends on how its advertisement is translated. The structural and cultural differences between English and Arabic and the functional nature of headlines in English business advertisements seem to have direct bearing on how advertising headlines are rendered into Arabic. This study investigates the translation of advertising headlines from English into Arabic in the context of marketing products/services in UAE. The aim is to identify the techniques used in translating headlines and their implications for translation quality and to identify views of Arab customers over the acceptability of Arabic versions of advertising headlines. The study findings indicate that seven translation techniques are used and customers consider Arabic advertisements produced via function-oriented translation techniques more acceptable than translations produced via form-based techniques.","PeriodicalId":44202,"journal":{"name":"Across Languages and Cultures","volume":"21 1","pages":"107-124"},"PeriodicalIF":0.7,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43961646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Explicitation, or sometimes increased “explicitness” has attracted considerable attention within translation studies in past decades. The present study employs lexical bundles (LBs) automatically retrieved from a consecutive interpreting corpus to demonstrate the complexity involved in determining the causal factors that may account for this phenomenon. The analysis of the ST‒TT descriptive data demonstrates three regular patterns involved in LB introduction into and recurrence in the interpreted texts, namely, simple addition, repetitive addition and quasi-repetitive addition. By considering the additions of LBs in context, we may illustrate the complexity of possible causation involved.
{"title":"A CORPUS-BASED EXPLORATION INTO LEXICAL BUNDLES IN INTERPRETING","authors":"Yang Li, Sandra L. Halverson","doi":"10.1556/084.2020.00001","DOIUrl":"https://doi.org/10.1556/084.2020.00001","url":null,"abstract":"Explicitation, or sometimes increased “explicitness” has attracted considerable attention within translation studies in past decades. The present study employs lexical bundles (LBs) automatically retrieved from a consecutive interpreting corpus to demonstrate the complexity involved in determining the causal factors that may account for this phenomenon. The analysis of the ST‒TT descriptive data demonstrates three regular patterns involved in LB introduction into and recurrence in the interpreted texts, namely, simple addition, repetitive addition and quasi-repetitive addition. By considering the additions of LBs in context, we may illustrate the complexity of possible causation involved.","PeriodicalId":44202,"journal":{"name":"Across Languages and Cultures","volume":"41 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67648566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Linguistic and Cultural Representation in Audiovisual Translation","authors":"Márta Juhász-Koch","doi":"10.1556/084.2020.00008","DOIUrl":"https://doi.org/10.1556/084.2020.00008","url":null,"abstract":"","PeriodicalId":44202,"journal":{"name":"Across Languages and Cultures","volume":" ","pages":""},"PeriodicalIF":0.7,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47835947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In compliance with Translator Studies and its accompanying sociological turn the translator’s work-related happiness is beginning to attract the attention of scholars after having been largely sidestepped in empirical translation studies (TS) research. Although it could be objected that the issue of happiness offers ground only for speculative philosophy, it became a subject of research in the humanities and more recently also in TS. As much as culture dictates that literary translation is an elegant avocation, the harsh reality in Slovakia is that it can be considered as a form of activism in the context of being scandalously underpaid when compared to other translation segments. This paper aims to determine the perception of work-related happiness in Slovak literary translators based on Veenhoven’s (2015) concept of happiness and seeks the greatest sources of their satisfaction at work. The second part of the paper attempts to identify the literary translators’ affective feelings, using the IWP Affect Questionnaire. The results of this study shed fresh light on the psychological and emotional facets of the literary translator’s persona using a triangulation of insights from psychology, identity studies and TS. A quantitative enquiry into the selected translator habitus offers research stimuli for comparison with other literary translators’ nationalities as well as other translation segments.
{"title":"EXPLORING THE LITERARY TRANSLATOR’S WORK-RELATED HAPPINESS: THE CASE STUDY OF SLOVAKIA","authors":"K. Bednárová-Gibová","doi":"10.1556/084.2020.00004","DOIUrl":"https://doi.org/10.1556/084.2020.00004","url":null,"abstract":"In compliance with Translator Studies and its accompanying sociological turn the translator’s work-related happiness is beginning to attract the attention of scholars after having been largely sidestepped in empirical translation studies (TS) research. Although it could be objected that the issue of happiness offers ground only for speculative philosophy, it became a subject of research in the humanities and more recently also in TS. As much as culture dictates that literary translation is an elegant avocation, the harsh reality in Slovakia is that it can be considered as a form of activism in the context of being scandalously underpaid when compared to other translation segments. This paper aims to determine the perception of work-related happiness in Slovak literary translators based on Veenhoven’s (2015) concept of happiness and seeks the greatest sources of their satisfaction at work. The second part of the paper attempts to identify the literary translators’ affective feelings, using the IWP Affect Questionnaire. The results of this study shed fresh light on the psychological and emotional facets of the literary translator’s persona using a triangulation of insights from psychology, identity studies and TS. A quantitative enquiry into the selected translator habitus offers research stimuli for comparison with other literary translators’ nationalities as well as other translation segments.","PeriodicalId":44202,"journal":{"name":"Across Languages and Cultures","volume":" ","pages":""},"PeriodicalIF":0.7,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49098844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Dictionary of Education and Assessment in Translation and Interpreting Studies (TIS)","authors":"Tímea Kovács","doi":"10.1556/084.2020.00007","DOIUrl":"https://doi.org/10.1556/084.2020.00007","url":null,"abstract":"","PeriodicalId":44202,"journal":{"name":"Across Languages and Cultures","volume":"21 1","pages":"125-131"},"PeriodicalIF":0.7,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48291943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"First Conference on Reconstructing China Discursively through Translation and Communication (Shanghai, China, October 26–28, 2018)","authors":"Yun Wu, Lin Chen","doi":"10.1556/084.2019.20.2.7","DOIUrl":"https://doi.org/10.1556/084.2019.20.2.7","url":null,"abstract":"","PeriodicalId":44202,"journal":{"name":"Across Languages and Cultures","volume":"20 1","pages":"275-279"},"PeriodicalIF":0.7,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1556/084.2019.20.2.7","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42886595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Rachele Antonini, Letizia Cirillo, Linda Rossato, Ira Torresi (eds)","authors":"Eszter Paksy","doi":"10.1556/084.2019.20.2.9","DOIUrl":"https://doi.org/10.1556/084.2019.20.2.9","url":null,"abstract":"","PeriodicalId":44202,"journal":{"name":"Across Languages and Cultures","volume":"20 1","pages":"291-295"},"PeriodicalIF":0.7,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1556/084.2019.20.2.9","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46631725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract This paper tests Tirkkonen-Condit's (2004) Unique Item (UI) Hypothesis, which claims that UI are under-represented in translated texts and, on the other hand, Baker's (1993) Simplification...
{"title":"Self-directed Motion in Spontaneous and Translated English: A Comparable Corpora Study","authors":"Patricia González Darriba","doi":"10.1556/084.2019.20.2.4","DOIUrl":"https://doi.org/10.1556/084.2019.20.2.4","url":null,"abstract":"Abstract This paper tests Tirkkonen-Condit's (2004) Unique Item (UI) Hypothesis, which claims that UI are under-represented in translated texts and, on the other hand, Baker's (1993) Simplification...","PeriodicalId":44202,"journal":{"name":"Across Languages and Cultures","volume":"20 1","pages":"213-233"},"PeriodicalIF":0.7,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1556/084.2019.20.2.4","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47002832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：