A. Zaušková, A. Kusá, M. Kubovics, Simona Ščepková, Marianna Urmínová
The world has changed as a result of the expansion of Industry 4.0. Big data, machine learning or automation and robotics dominate almost all business entities. As a result of the digital revolution, we are seeing a boom in the application of various digital techniques. To achieve profitability, eliminate losses and start-up costs, as well as to improve competitiveness, businesses implement digitization in various company processes. The aim of this paper is to map and clarify the interaction between Industry 4.0 and digitization. The result is a content analysis, with which we will point out the importance of applying the principles of digitization at a practical level. The paper reflects an examination of the current state of the digital boom and its impact on small and medium-sized companies. The main benefit of this paper is to examine and point out the current level of digitization of the surveyed business entities through our own questionnaire survey. We selected the area of digitization from the collected results, specifically five research questions were determined for the analysis, which we identified before the questionnaire survey. A questionnaire survey was also conducted in Bulgaria, Serbia and the V4 partner countries.
{"title":"Current state and prediction of the future of digitization as a part of Industry 4.0","authors":"A. Zaušková, A. Kusá, M. Kubovics, Simona Ščepková, Marianna Urmínová","doi":"10.5937/sjm17-36468","DOIUrl":"https://doi.org/10.5937/sjm17-36468","url":null,"abstract":"The world has changed as a result of the expansion of Industry 4.0. Big data, machine learning or automation and robotics dominate almost all business entities. As a result of the digital revolution, we are seeing a boom in the application of various digital techniques. To achieve profitability, eliminate losses and start-up costs, as well as to improve competitiveness, businesses implement digitization in various company processes. The aim of this paper is to map and clarify the interaction between Industry 4.0 and digitization. The result is a content analysis, with which we will point out the importance of applying the principles of digitization at a practical level. The paper reflects an examination of the current state of the digital boom and its impact on small and medium-sized companies. The main benefit of this paper is to examine and point out the current level of digitization of the surveyed business entities through our own questionnaire survey. We selected the area of digitization from the collected results, specifically five research questions were determined for the analysis, which we identified before the questionnaire survey. A questionnaire survey was also conducted in Bulgaria, Serbia and the V4 partner countries.","PeriodicalId":44603,"journal":{"name":"Serbian Journal of Management","volume":"1 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71067090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The limitation of business and social activity during the crisis caused by the coronavirus in Russia and in the whole world led to the need to adapt the business processes of public catering enterprises to new realities. The goal of research is to study the trends of digital transformations of business processes of public catering enterprises of southern Russia, due to the need to adapt to the factors caused by the pandemic, as well as to assess their "viability" in terms of their use after the end of the coronavirus crisis. To conduct the study, the authors chose content analysis of scientific sources presented in the databases Scopus and Web of Science, which described the cases of development of public catering enterprises during the crisis caused by the coronavirus. As a result of the analysis of Russian and international experience, it was revealed that the set of solutions dealing with digitalization of business processes was focused on the use of technologies that ensure a decrease in perceived health risks, and was expressed both in changing the services provided and in changing the process of their provision. The study identified the following main trends in the digitalization of business processes in the food service industry of Russia. The characteristics of these trends are given from the point of view of their "viability" in the long term. Common problems associated with the use of digital technologies and tools in businesses are identified. The authors came to the conclusion that the digitalization of business processes in Russia will continue after the return to traditional forms of service, since modern consumers tend towards a variety of technological innovations due to their speed and relative ease of use, and the increased availability of mobile technologies that provide search, payment, and other functions also they make it possible to reduce health risks.
在俄罗斯和全世界冠状病毒造成的危机期间，商业和社会活动受到限制，导致公共餐饮企业需要调整业务流程以适应新的现实。研究的目标是研究俄罗斯南部公共餐饮企业业务流程数字化转型的趋势，因为需要适应大流行造成的因素，以及评估其在冠状病毒危机结束后使用方面的“可行性”。为了进行研究，作者选择了Scopus和Web of Science数据库中提供的科学来源的内容分析，这些数据库描述了公共餐饮企业在冠状病毒危机期间的发展案例。对俄罗斯和国际经验进行分析后发现，处理业务流程数字化的一套解决方案侧重于使用确保减少感知到的健康风险的技术，并体现在改变所提供的服务和改变提供服务的过程中。该研究确定了俄罗斯食品服务业业务流程数字化的以下主要趋势。这些趋势的特点是从其长期“生存能力”的观点出发的。确定了与企业中使用数字技术和工具相关的常见问题。作者得出的结论是，俄罗斯业务流程的数字化将在回归传统服务形式后继续下去，因为现代消费者倾向于各种技术创新，因为它们的速度和相对易用性，以及提供搜索、支付和其他功能的移动技术的可用性增加，它们也使降低健康风险成为可能。
{"title":"Digitalization of business processes in adaptation of catering industry to new realities: Covid-19 pandemic","authors":"I. Mitrofanova, O. Chernova, V. Batmanova","doi":"10.5937/sjm17-34603","DOIUrl":"https://doi.org/10.5937/sjm17-34603","url":null,"abstract":"The limitation of business and social activity during the crisis caused by the coronavirus in Russia and in the whole world led to the need to adapt the business processes of public catering enterprises to new realities. The goal of research is to study the trends of digital transformations of business processes of public catering enterprises of southern Russia, due to the need to adapt to the factors caused by the pandemic, as well as to assess their \"viability\" in terms of their use after the end of the coronavirus crisis. To conduct the study, the authors chose content analysis of scientific sources presented in the databases Scopus and Web of Science, which described the cases of development of public catering enterprises during the crisis caused by the coronavirus. As a result of the analysis of Russian and international experience, it was revealed that the set of solutions dealing with digitalization of business processes was focused on the use of technologies that ensure a decrease in perceived health risks, and was expressed both in changing the services provided and in changing the process of their provision. The study identified the following main trends in the digitalization of business processes in the food service industry of Russia. The characteristics of these trends are given from the point of view of their \"viability\" in the long term. Common problems associated with the use of digital technologies and tools in businesses are identified. The authors came to the conclusion that the digitalization of business processes in Russia will continue after the return to traditional forms of service, since modern consumers tend towards a variety of technological innovations due to their speed and relative ease of use, and the increased availability of mobile technologies that provide search, payment, and other functions also they make it possible to reduce health risks.","PeriodicalId":44603,"journal":{"name":"Serbian Journal of Management","volume":"1 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71066232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this paper is to empirically examine entrepreneurial alertness as a process and the influence of fear of failure on this process in the context of small firms. The hypotheses are tested within a sample of 179 founder-managers from small manufacturing firms in Eastern Mexico using a hierarchical regression analysis. The results show that the association and connection dimension partially mediates the relationship between the scanning and search dimension and the evaluation and judgment dimension. Also, these relationships are negatively moderated by fear of failure. This study contributes to the existing opportunity recognition research, specifically to better understand entrepreneurial alertness as a process that simultaneously crosses three different dimensions and incorporates the influence of fear of failure.
{"title":"Entrepreneurial alertness of founder-managers and the moderating effect of their fear of failure","authors":"Héctor Montiel-Campos","doi":"10.5937/sjm17-29342","DOIUrl":"https://doi.org/10.5937/sjm17-29342","url":null,"abstract":"The purpose of this paper is to empirically examine entrepreneurial alertness as a process and the influence of fear of failure on this process in the context of small firms. The hypotheses are tested within a sample of 179 founder-managers from small manufacturing firms in Eastern Mexico using a hierarchical regression analysis. The results show that the association and connection dimension partially mediates the relationship between the scanning and search dimension and the evaluation and judgment dimension. Also, these relationships are negatively moderated by fear of failure. This study contributes to the existing opportunity recognition research, specifically to better understand entrepreneurial alertness as a process that simultaneously crosses three different dimensions and incorporates the influence of fear of failure.","PeriodicalId":44603,"journal":{"name":"Serbian Journal of Management","volume":"1 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71066307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Small and medium-sized enterprises (SMEs) are especially vulnerable to technology issues, often because they lack the financial resources or the skills to properly exploit new technologies.This paper presents the results of a study that explores the link between Industry 4.0 and SMEs through a systematic literature review. The results show that this link is dominated by themes that can be grouped into the following categories: "Industrial revolutions", "Technology", "Management", "Operations Management/ Industrial Engineering", "Social issues/ Sustainability", and "Methodology". The study shows the relevance of the topics Management, Social Issues, and Sustainability, which is not then reflected in publications of articles on Industry 4.0 in journals in these areas. Eventually, the establishment of partnerships between research teams in these areas of knowledge and the teams studying Industry 4.0 could mitigate this insufficiency. The themes Social Issues and Sustainability are underrepresented and therefore an effort is needed to develop research on the impacts of these themes on Industry 4.0 and vice versa.
{"title":"Industry 4.0 and the small business something behind the technology: A literature review","authors":"Lopes Dias","doi":"10.5937/sjm17-36382","DOIUrl":"https://doi.org/10.5937/sjm17-36382","url":null,"abstract":"Small and medium-sized enterprises (SMEs) are especially vulnerable to technology issues, often because they lack the financial resources or the skills to properly exploit new technologies.This paper presents the results of a study that explores the link between Industry 4.0 and SMEs through a systematic literature review. The results show that this link is dominated by themes that can be grouped into the following categories: \"Industrial revolutions\", \"Technology\", \"Management\", \"Operations Management/ Industrial Engineering\", \"Social issues/ Sustainability\", and \"Methodology\". The study shows the relevance of the topics Management, Social Issues, and Sustainability, which is not then reflected in publications of articles on Industry 4.0 in journals in these areas. Eventually, the establishment of partnerships between research teams in these areas of knowledge and the teams studying Industry 4.0 could mitigate this insufficiency. The themes Social Issues and Sustainability are underrepresented and therefore an effort is needed to develop research on the impacts of these themes on Industry 4.0 and vice versa.","PeriodicalId":44603,"journal":{"name":"Serbian Journal of Management","volume":"1 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71066953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Željko Šarić, V. Obradović, Z. Bogdanović, A. Labus, Svetlana Mitrovic
This paper studies the readiness of the Serbian telco operators and other stakeholders to implement a crowd-based open innovation business model. Telco companies are facing challenges in terms of market demands and with finding new opportunities to attract subscribers with innovative products and services. These innovations are frequently oriented towards smart city services based on emerging technologies such as Internet of things, cloud computing, software defined networks and blockchain. Due to complexity, pace and costs of research and development, telco operators have already recognized the need to shift from a traditional to an open innovation concept. The development of crowdsourcing models has further fueled the possibility to include customers in the open innovation process, in order to better design and develop services suited to their own needs. With this in mind, the goal of this paper is to propose a crowd-based open innovation business model for improvement of innovation capacities of Serbian telco operators. The proposed model is used as the basis of evaluating the readiness of internal and external stakeholders for participation in open innovation projects. The study is based on the adjusted value-based adoption model, while the analysis is performed using the PLS-SEM method. The results show that participants identify trust as the most influential factor for the perceived value of crowd-based open innovation, while the internal stakeholders of telco companies find expected income and reputation as the most relevant. Both groups have shown a high interest in innovations related to smart city services such as smart traffic and ecology-related services.
{"title":"Crowd-based open innovation in telco operators: Readiness assessment for smart city service development","authors":"Željko Šarić, V. Obradović, Z. Bogdanović, A. Labus, Svetlana Mitrovic","doi":"10.5937/sjm17-36913","DOIUrl":"https://doi.org/10.5937/sjm17-36913","url":null,"abstract":"This paper studies the readiness of the Serbian telco operators and other stakeholders to implement a crowd-based open innovation business model. Telco companies are facing challenges in terms of market demands and with finding new opportunities to attract subscribers with innovative products and services. These innovations are frequently oriented towards smart city services based on emerging technologies such as Internet of things, cloud computing, software defined networks and blockchain. Due to complexity, pace and costs of research and development, telco operators have already recognized the need to shift from a traditional to an open innovation concept. The development of crowdsourcing models has further fueled the possibility to include customers in the open innovation process, in order to better design and develop services suited to their own needs. With this in mind, the goal of this paper is to propose a crowd-based open innovation business model for improvement of innovation capacities of Serbian telco operators. The proposed model is used as the basis of evaluating the readiness of internal and external stakeholders for participation in open innovation projects. The study is based on the adjusted value-based adoption model, while the analysis is performed using the PLS-SEM method. The results show that participants identify trust as the most influential factor for the perceived value of crowd-based open innovation, while the internal stakeholders of telco companies find expected income and reputation as the most relevant. Both groups have shown a high interest in innovations related to smart city services such as smart traffic and ecology-related services.","PeriodicalId":44603,"journal":{"name":"Serbian Journal of Management","volume":"1 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71067049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Salem Thenmozhi, Sundaram Vijayanand, Arunachalam Arumugam
This paper checks the effect of service quality in the online retail business on customer satisfaction along with the association of the demographic variables through the opinion from the respondents particularly 524 college students in India selected through purposive sampling method. The goodness of model fit was found using Structural equation Modelling (SEM) of AMOS and the relationship between e-service quality and customer satisfaction was analyzed through Inter - correlation and Regression analysis. The results show that e-service quality factors have a positive impact and also highlighted as a significant predictor for customer satisfaction. The study also revealed that service recovery is acting as a mediating factor between service failure and customer satisfaction. The output of this study will support the online retailers to formulate their strategies in view to provide very good and excellent services to their customers.
{"title":"A study on impact of online service quality on customer satisfaction in e-retailing business","authors":"Salem Thenmozhi, Sundaram Vijayanand, Arunachalam Arumugam","doi":"10.5937/sjm17-25927","DOIUrl":"https://doi.org/10.5937/sjm17-25927","url":null,"abstract":"This paper checks the effect of service quality in the online retail business on customer satisfaction along with the association of the demographic variables through the opinion from the respondents particularly 524 college students in India selected through purposive sampling method. The goodness of model fit was found using Structural equation Modelling (SEM) of AMOS and the relationship between e-service quality and customer satisfaction was analyzed through Inter - correlation and Regression analysis. The results show that e-service quality factors have a positive impact and also highlighted as a significant predictor for customer satisfaction. The study also revealed that service recovery is acting as a mediating factor between service failure and customer satisfaction. The output of this study will support the online retailers to formulate their strategies in view to provide very good and excellent services to their customers.","PeriodicalId":44603,"journal":{"name":"Serbian Journal of Management","volume":"1 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71066129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Isidora Milošević, Sanela Arsić, Maja Glogovac, Ana Rakić, J. Ruso
The fourth industrial revolution is a significant driving force framing companies' digital, social, and economic needs. This concept considerably influences the outcomes of businesses by increasing cost-effectiveness, quality, and effectiveness. However, studies on performance outcomes of Industry 4.0 in Serbia are still scarce. The available literature mainly deals with papers that observe Industry 4.0 from only one point of view, most often positive or negative effects on business success. A literature gap was observed that would fulfil the observed Industry 4.0 from two opposite aspects, positive or negative. To overcome the literature gap, this paper aims to observe if Industry 4.0 is perceived as facilitating or limiting for business success. The study provides a more objective approach to observing and decision-making in Industry 4.0 acceptance. To support this contribution, the paper provide a deeper analysis of the factors that impact the financial, operational, and strategic performance outcomes associated with Industry 4.0. Considered factors are attitude toward digitalization, limitations of digitalization, and expected benefits of digitalization. The results gathered through 134 valid questionnaires are evaluated using Structural Equation Model. These results show that all relationships and impacts are confirmed except the influence of internal limitations on performance outcomes. These findings are encouraging for companies wanting to transfer to Industry 4.0.
{"title":"Industry 4.0: Limitation or benefit for success?","authors":"Isidora Milošević, Sanela Arsić, Maja Glogovac, Ana Rakić, J. Ruso","doi":"10.5937/sjm17-36413","DOIUrl":"https://doi.org/10.5937/sjm17-36413","url":null,"abstract":"The fourth industrial revolution is a significant driving force framing companies' digital, social, and economic needs. This concept considerably influences the outcomes of businesses by increasing cost-effectiveness, quality, and effectiveness. However, studies on performance outcomes of Industry 4.0 in Serbia are still scarce. The available literature mainly deals with papers that observe Industry 4.0 from only one point of view, most often positive or negative effects on business success. A literature gap was observed that would fulfil the observed Industry 4.0 from two opposite aspects, positive or negative. To overcome the literature gap, this paper aims to observe if Industry 4.0 is perceived as facilitating or limiting for business success. The study provides a more objective approach to observing and decision-making in Industry 4.0 acceptance. To support this contribution, the paper provide a deeper analysis of the factors that impact the financial, operational, and strategic performance outcomes associated with Industry 4.0. Considered factors are attitude toward digitalization, limitations of digitalization, and expected benefits of digitalization. The results gathered through 134 valid questionnaires are evaluated using Structural Equation Model. These results show that all relationships and impacts are confirmed except the influence of internal limitations on performance outcomes. These findings are encouraging for companies wanting to transfer to Industry 4.0.","PeriodicalId":44603,"journal":{"name":"Serbian Journal of Management","volume":"1 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71066676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Companies of all sizes, including Small and Medium Enterprises, have been left with few choices for preparing for and implementing changes. This research gathered information to provide the theoretical framework on the determinants that Malaysian Bumiputera SMEs are relying on for their decision to adopt or not to adopt IoT in their business operations. Bumiputera refers to the indigenous people of Malaysia. The study utilised a cross-disciplinary study design. The data was obtained from company proprietors in Malaysia that operate in the category of Bumiputera SMEs and was statistically analysed using IBM's SPSS and AMOS software. According to the initial findings, it can be seen that respondents are very excited about the benefits of IoT, but lack the imagination to pioneer the arrangement. Furthermore, even though respondents are unconcerned about IoT, it gives the appearance of being unsure, leading them to think further on whether to trust it or not. It was also shown that top organizations have an increasingly good intuition of IoT, but also a progressively negative intuition of it. It is recommended that SMEs holistically, especially Bumiputera SMEs, acquire more knowledge and be prepared to expand the grasp of productive factors of IoT in Malaysia.
{"title":"Small and medium enterprises' business sustainability based on the industry 4.0 internet of things adoption: A malaysian bumiputera case study","authors":"Rijal Shukor, W. Mooi, Mohammad Ahmad","doi":"10.5937/sjm17-35505","DOIUrl":"https://doi.org/10.5937/sjm17-35505","url":null,"abstract":"Companies of all sizes, including Small and Medium Enterprises, have been left with few choices for preparing for and implementing changes. This research gathered information to provide the theoretical framework on the determinants that Malaysian Bumiputera SMEs are relying on for their decision to adopt or not to adopt IoT in their business operations. Bumiputera refers to the indigenous people of Malaysia. The study utilised a cross-disciplinary study design. The data was obtained from company proprietors in Malaysia that operate in the category of Bumiputera SMEs and was statistically analysed using IBM's SPSS and AMOS software. According to the initial findings, it can be seen that respondents are very excited about the benefits of IoT, but lack the imagination to pioneer the arrangement. Furthermore, even though respondents are unconcerned about IoT, it gives the appearance of being unsure, leading them to think further on whether to trust it or not. It was also shown that top organizations have an increasingly good intuition of IoT, but also a progressively negative intuition of it. It is recommended that SMEs holistically, especially Bumiputera SMEs, acquire more knowledge and be prepared to expand the grasp of productive factors of IoT in Malaysia.","PeriodicalId":44603,"journal":{"name":"Serbian Journal of Management","volume":"1 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71067070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Although SMEs have quick adaptions to new trends, most of them suffer from having lack of financial and human resources. This fact has made those businesses disadvantaged in the usage of traditional marketing tools compared to their larger rivals. Information and communication technologies and the developments in technology-based platforms have also provided less costly but more innovative marketing options for SMEs to compete with their larger counterparts. In this regard, this research purposes of examining the impacts of the usage of traditional and technology-enabled marketing tools by SMEs on their innovativeness. In parallel with this selected purpose, the researchers have gained data from 812 SMEs in Slovakia by employing an online internet-mediated questionnaire. The researchers also apply Binary Logistic Regression Test to analyze the impacts of traditional and technology-enabled marketing tools on the innovativeness of SMEs. The results show that while usage of technology-enabled marketing channels positively affects the innovativeness of firms, the usage of traditional marketing channels by SMEs does not affect their innovativeness. Environmental, resource-related, and personal factors might be the reasons of these results.
{"title":"The innovative posture of SMEs depending on the usage of marketing tools","authors":"A. Ključnikov, M. Civelek, S. Chovanová-Supeková","doi":"10.5937/sjm17-32902","DOIUrl":"https://doi.org/10.5937/sjm17-32902","url":null,"abstract":"Although SMEs have quick adaptions to new trends, most of them suffer from having lack of financial and human resources. This fact has made those businesses disadvantaged in the usage of traditional marketing tools compared to their larger rivals. Information and communication technologies and the developments in technology-based platforms have also provided less costly but more innovative marketing options for SMEs to compete with their larger counterparts. In this regard, this research purposes of examining the impacts of the usage of traditional and technology-enabled marketing tools by SMEs on their innovativeness. In parallel with this selected purpose, the researchers have gained data from 812 SMEs in Slovakia by employing an online internet-mediated questionnaire. The researchers also apply Binary Logistic Regression Test to analyze the impacts of traditional and technology-enabled marketing tools on the innovativeness of SMEs. The results show that while usage of technology-enabled marketing channels positively affects the innovativeness of firms, the usage of traditional marketing channels by SMEs does not affect their innovativeness. Environmental, resource-related, and personal factors might be the reasons of these results.","PeriodicalId":44603,"journal":{"name":"Serbian Journal of Management","volume":"1 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71066163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The popularity of social media continues to grow. Many statistics report that mostly young people spend the highest amount of time on social networking sites. The purpose of the paper is to present results of the study on respondents' browsing and content publishing behavior on the Instagram platform. The author focused on several available forms, such as posts, stories, IGTV, live. The study focused on young consumers, belonging to generation Z. The author mainly researched how much time does the young generation spend on Instagram platform, which form is more preferred among respondents, in context of viewing or creating content by them. Moreover the study also focused on differences in the use of Instagram app among generation Z based on gender, education and place of residence. The study showed that the representatives of the mentioned generation prefer both viewing and adding primarily stories, and secondarily posts. Neither IGTV nor live are of much interest. Recipients are reluctant to view or create this type of content.
{"title":"The usage of instagram app on the example of young consumers of the generation Z","authors":"Aneta Olejniczak","doi":"10.5937/sjm17-40460","DOIUrl":"https://doi.org/10.5937/sjm17-40460","url":null,"abstract":"The popularity of social media continues to grow. Many statistics report that mostly young people spend the highest amount of time on social networking sites. The purpose of the paper is to present results of the study on respondents' browsing and content publishing behavior on the Instagram platform. The author focused on several available forms, such as posts, stories, IGTV, live. The study focused on young consumers, belonging to generation Z. The author mainly researched how much time does the young generation spend on Instagram platform, which form is more preferred among respondents, in context of viewing or creating content by them. Moreover the study also focused on differences in the use of Instagram app among generation Z based on gender, education and place of residence. The study showed that the representatives of the mentioned generation prefer both viewing and adding primarily stories, and secondarily posts. Neither IGTV nor live are of much interest. Recipients are reluctant to view or create this type of content.","PeriodicalId":44603,"journal":{"name":"Serbian Journal of Management","volume":"1 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71066752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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