Pub Date : 2021-04-03DOI: 10.1080/21639159.2020.1785915
S. Hunt
ABSTRACT This article (1) explores the nature and origins of “high impact” (i.e., highly cited) articles in marketing, (2) argues that a major factor is that highly cited articles frequently are the result of their authors’ executing time-consuming, research programs, rather than simply working on individual articles that appear to be immediately publishable, (3) develops a “six-stage model” of programmatic research, and (4) illustrates the six-stage model by means of the author’s “marketing theory” research program.
{"title":"The nature and origins of impactful research in marketing","authors":"S. Hunt","doi":"10.1080/21639159.2020.1785915","DOIUrl":"https://doi.org/10.1080/21639159.2020.1785915","url":null,"abstract":"ABSTRACT This article (1) explores the nature and origins of “high impact” (i.e., highly cited) articles in marketing, (2) argues that a major factor is that highly cited articles frequently are the result of their authors’ executing time-consuming, research programs, rather than simply working on individual articles that appear to be immediately publishable, (3) develops a “six-stage model” of programmatic research, and (4) illustrates the six-stage model by means of the author’s “marketing theory” research program.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"31 1","pages":"130 - 141"},"PeriodicalIF":1.6,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2020.1785915","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42532041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-03DOI: 10.1080/21639159.2020.1785919
Pelin Bicen
ABSTRACT The article highlights Dr. Shelby Hunt’s major contribution to the interminable discussions in the field of competition in general, and most specifically in the role of institutions and public policy promoting productivity and economic growth. The article specifically focuses on Hunt’s legacy, Resource-Advantage Theory of Competition, and its core concepts to guide our understanding in one of the most heated debates in the international trade discussions: Geographical Indications (GI) and their impact on the competitive nature of global trade. Geographical Indications (GI) are collective intellectual property (IP) rights for agri-food products that highlight the unique tie between the quality of the GI product and the territory where it is produced and/or processed. This tie encompasses both physical (i.e. soil, climate, local variety and breed) and human-related factors (i.e. local know-how, specific skills, historical traces). The heated debate regarding the nature and scope of GIs policies and whether these policies foster or hinder competition takes considerable attention in global trade agreements. Founding my arguments on Hunt’s Resource-Advantage theory, a dynamic theory of competition, I argue that GIs policies are pro-competition and provide the agrifood producers with productivity tools and, thereby, have the potential to foster regional economic growth and prosperity.
{"title":"Shelby D. Hunt’s legacy, the R-A theory of competition, and its perspective on the geographical indications (GIs) debate","authors":"Pelin Bicen","doi":"10.1080/21639159.2020.1785919","DOIUrl":"https://doi.org/10.1080/21639159.2020.1785919","url":null,"abstract":"ABSTRACT The article highlights Dr. Shelby Hunt’s major contribution to the interminable discussions in the field of competition in general, and most specifically in the role of institutions and public policy promoting productivity and economic growth. The article specifically focuses on Hunt’s legacy, Resource-Advantage Theory of Competition, and its core concepts to guide our understanding in one of the most heated debates in the international trade discussions: Geographical Indications (GI) and their impact on the competitive nature of global trade. Geographical Indications (GI) are collective intellectual property (IP) rights for agri-food products that highlight the unique tie between the quality of the GI product and the territory where it is produced and/or processed. This tie encompasses both physical (i.e. soil, climate, local variety and breed) and human-related factors (i.e. local know-how, specific skills, historical traces). The heated debate regarding the nature and scope of GIs policies and whether these policies foster or hinder competition takes considerable attention in global trade agreements. Founding my arguments on Hunt’s Resource-Advantage theory, a dynamic theory of competition, I argue that GIs policies are pro-competition and provide the agrifood producers with productivity tools and, thereby, have the potential to foster regional economic growth and prosperity.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"31 1","pages":"213 - 233"},"PeriodicalIF":1.6,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2020.1785919","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47912821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-03DOI: 10.1080/21639159.2020.1785920
Scott J. Vitell
ABSTRACT This article is a rendering of the contributions of a Marketing Legend, Shelby D. Hunt, in the field of macromarketing in general, and most specifically in the marketing ethics area. The article highlights the major contributions of Dr. Hunt in these areas, and also traces his role as one of the early founders in both fields while even still continuing to publish in both (roughly four decades later) up to the very present.
本文是对营销传奇Shelby D. Hunt在宏观营销领域，特别是营销伦理领域的贡献的渲染。这篇文章强调了Hunt博士在这些领域的主要贡献，并追溯了他作为这两个领域的早期创始人之一的角色，并且直到现在(大约四十年后)仍然在这两个领域发表文章。
{"title":"Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing","authors":"Scott J. Vitell","doi":"10.1080/21639159.2020.1785920","DOIUrl":"https://doi.org/10.1080/21639159.2020.1785920","url":null,"abstract":"ABSTRACT This article is a rendering of the contributions of a Marketing Legend, Shelby D. Hunt, in the field of macromarketing in general, and most specifically in the marketing ethics area. The article highlights the major contributions of Dr. Hunt in these areas, and also traces his role as one of the early founders in both fields while even still continuing to publish in both (roughly four decades later) up to the very present.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"31 1","pages":"151 - 161"},"PeriodicalIF":1.6,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2020.1785920","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44934213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-03DOI: 10.1080/21639159.2020.1785921
Sreedhar Madhavaram
ABSTRACT This issue of the Journal of Global Scholars of Marketing Science (JGSMS) is a tribute to the contributions of Shelby D. Hunt to the marketing discipline. There are nine contributions by – Dennis B. Arnett, Vishag Badrinrayanan, Kshitij Bhoumik, Pelin Bicen, Mayukh Dass, Linda Ferrell, O.C. Ferrell, Shelby D. Hunt, Sreedhar Madhavaram, Heejung Park, Mark Peterson, Rajan Vardarajan, and Scott J. Vitell – that not only pay homage to Professor Hunt’s significant contributions, but also make original contributions that can potentially take the marketing discipline forward. Collectively, the contributions from the special issue are unequivocal on the significance of Professor Hunt’s contributions to the marketing discipline with reference to: (i) theory development in marketing, (ii) programmatic research on marketing theory, marketings’ philosophy debates, channels of distribution, macromarketing and ethics, relationship marketing, resource-advantage theory, and marketing management and strategy, (iii) impact on the marketing discipline, (iv) implications for marketing scholarship, pedagogy, and practice, and (v) advancing the marketing discipline. In conclusion, on the foundations of Professor Hunt’s contributions to research on marketing theory, marketing strategy, marketing ethics, macromarketing, resource-advantage theory of competition, and channels of distribution, compelling opportunities are abound for marketing scholarship.
本期《全球营销科学学者杂志》(JGSMS)是对Shelby D. Hunt对营销学科的贡献的致敬。Dennis B. Arnett, Vishag Badrinrayanan, Kshitij Bhoumik, Pelin Bicen, Mayukh Dass, Linda Ferrell, O.C. Ferrell, Shelby D. Hunt, Sreedhar Madhavaram, Heejung Park, Mark Peterson, Rajan Vardarajan和Scott J. Vitell的九位贡献不仅向Hunt教授的重大贡献致敬，而且还做出了可能推动营销学科向前发展的原创贡献。总的来说，特刊的贡献明确表明了亨特教授对市场营销学科的贡献，涉及:(i)营销理论的发展，(ii)营销理论的程序化研究，营销哲学辩论，分销渠道，宏观营销和伦理，关系营销，资源优势理论，营销管理和战略，(iii)对营销学科的影响，(iv)对营销学术，教育学和实践的影响，(v)推进营销学科。综上所述，基于Hunt教授在营销理论、营销策略、营销伦理、宏观营销、竞争的资源优势理论和分销渠道等方面的研究贡献，市场营销学术领域有大量令人信服的机会。
{"title":"Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunities","authors":"Sreedhar Madhavaram","doi":"10.1080/21639159.2020.1785921","DOIUrl":"https://doi.org/10.1080/21639159.2020.1785921","url":null,"abstract":"ABSTRACT This issue of the Journal of Global Scholars of Marketing Science (JGSMS) is a tribute to the contributions of Shelby D. Hunt to the marketing discipline. There are nine contributions by – Dennis B. Arnett, Vishag Badrinrayanan, Kshitij Bhoumik, Pelin Bicen, Mayukh Dass, Linda Ferrell, O.C. Ferrell, Shelby D. Hunt, Sreedhar Madhavaram, Heejung Park, Mark Peterson, Rajan Vardarajan, and Scott J. Vitell – that not only pay homage to Professor Hunt’s significant contributions, but also make original contributions that can potentially take the marketing discipline forward. Collectively, the contributions from the special issue are unequivocal on the significance of Professor Hunt’s contributions to the marketing discipline with reference to: (i) theory development in marketing, (ii) programmatic research on marketing theory, marketings’ philosophy debates, channels of distribution, macromarketing and ethics, relationship marketing, resource-advantage theory, and marketing management and strategy, (iii) impact on the marketing discipline, (iv) implications for marketing scholarship, pedagogy, and practice, and (v) advancing the marketing discipline. In conclusion, on the foundations of Professor Hunt’s contributions to research on marketing theory, marketing strategy, marketing ethics, macromarketing, resource-advantage theory of competition, and channels of distribution, compelling opportunities are abound for marketing scholarship.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"31 1","pages":"125 - 129"},"PeriodicalIF":1.6,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2020.1785921","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45357713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-03DOI: 10.1080/21639159.2020.1785918
O. Ferrell, L. Ferrell
ABSTRACT The Hunt-Vitell (H-V) model of marketing ethics has been validated over the last 30 years. The model explains how people make ethical decisions. Artificial intelligence (AI), involving machine learning, is replacing humans and making decisions based on algorithms or rules developed by programmers. The challenge is how to program the ethical component of AI decisions normally provided by humans. H-V is a descriptive model that can be applied to making AI ethical decisions. A blueprint and revised H-V model is developed as a guide to implementing AI ethics.
{"title":"Applying the Hunt Vitell ethics model to artificial intelligence ethics","authors":"O. Ferrell, L. Ferrell","doi":"10.1080/21639159.2020.1785918","DOIUrl":"https://doi.org/10.1080/21639159.2020.1785918","url":null,"abstract":"ABSTRACT The Hunt-Vitell (H-V) model of marketing ethics has been validated over the last 30 years. The model explains how people make ethical decisions. Artificial intelligence (AI), involving machine learning, is replacing humans and making decisions based on algorithms or rules developed by programmers. The challenge is how to program the ethical component of AI decisions normally provided by humans. H-V is a descriptive model that can be applied to making AI ethical decisions. A blueprint and revised H-V model is developed as a guide to implementing AI ethics.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"31 1","pages":"178 - 188"},"PeriodicalIF":1.6,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2020.1785918","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47653773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-03DOI: 10.1080/21639159.2020.1785914
M. Peterson, Heejung Park
ABSTRACT To a new generation of marketing scholars, Shelby Hunt might be identified with Resource-Advantage (RA) Theory, marketing theory books, or philosophy of science debates from the 1980s. This article intends to put Hunt’s publishing efforts into a richer perspective for the reader. The outcome of Hunt’s works has strengthened the marketing discipline and allowed it to avoid being taken over by neighboring disciplines in business academia, such as management. The article first offers an overview of Hunt’s works and what characterizes his body of work that should matter to marketing scholars. This article then focuses on some of Hunt’s macromarketing and ethics contributions to highlight how his work in these areas has boosted the efforts of other scholars in the process of knowledge creation. The article closes with some thoughts on future research possibilities within the marketing discipline that are now warranted.
{"title":"Hope for a stronger discipline of marketing","authors":"M. Peterson, Heejung Park","doi":"10.1080/21639159.2020.1785914","DOIUrl":"https://doi.org/10.1080/21639159.2020.1785914","url":null,"abstract":"ABSTRACT To a new generation of marketing scholars, Shelby Hunt might be identified with Resource-Advantage (RA) Theory, marketing theory books, or philosophy of science debates from the 1980s. This article intends to put Hunt’s publishing efforts into a richer perspective for the reader. The outcome of Hunt’s works has strengthened the marketing discipline and allowed it to avoid being taken over by neighboring disciplines in business academia, such as management. The article first offers an overview of Hunt’s works and what characterizes his body of work that should matter to marketing scholars. This article then focuses on some of Hunt’s macromarketing and ethics contributions to highlight how his work in these areas has boosted the efforts of other scholars in the process of knowledge creation. The article closes with some thoughts on future research possibilities within the marketing discipline that are now warranted.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"31 1","pages":"162 - 177"},"PeriodicalIF":1.6,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2020.1785914","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46897514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-03DOI: 10.1080/21639159.2020.1785922
Sreedhar Madhavaram
ABSTRACT Given that conceptual contributions are essential for enhancing marketing thought, scholars are increasingly lamenting the decline in conceptual advances in marketing. Remarkably, while the marketing discipline was experiencing a precipitous decline in conceptual advances, Professor Hunt, almost singularly, moved in the opposite direction through his significant conceptual contributions to several substantive areas in marketing. In this article, as a scholarly tribute, I evaluate some of his conceptual contributions to marketing theory, franchising, marketing ethics, marketing strategy, and competition. Specifically, this article (i) discusses the nature of conceptual contributions, (ii) evaluates Hunt’s conceptual contributions to five substantive areas in marketing using MacInnis’s typology for conceptual contributions, (iii) argues that Professor Hunt’s conceptual contributions are foundational for scholarly discourse on marketing theory, franchising, marketing ethics, marketing strategy, and competition, and (iv) urges marketing scholars to both develop conceptual contributions for substantive areas of marketing and to cumulatively build on the foundations of Professor Hunt’s conceptual contributions to specific research domains. Indeed, an appropriate tribute to a scholar’s intellectual contributions can only come from preserving the cumulativity of those contributions by building on their foundations.
{"title":"The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline","authors":"Sreedhar Madhavaram","doi":"10.1080/21639159.2020.1785922","DOIUrl":"https://doi.org/10.1080/21639159.2020.1785922","url":null,"abstract":"ABSTRACT Given that conceptual contributions are essential for enhancing marketing thought, scholars are increasingly lamenting the decline in conceptual advances in marketing. Remarkably, while the marketing discipline was experiencing a precipitous decline in conceptual advances, Professor Hunt, almost singularly, moved in the opposite direction through his significant conceptual contributions to several substantive areas in marketing. In this article, as a scholarly tribute, I evaluate some of his conceptual contributions to marketing theory, franchising, marketing ethics, marketing strategy, and competition. Specifically, this article (i) discusses the nature of conceptual contributions, (ii) evaluates Hunt’s conceptual contributions to five substantive areas in marketing using MacInnis’s typology for conceptual contributions, (iii) argues that Professor Hunt’s conceptual contributions are foundational for scholarly discourse on marketing theory, franchising, marketing ethics, marketing strategy, and competition, and (iv) urges marketing scholars to both develop conceptual contributions for substantive areas of marketing and to cumulatively build on the foundations of Professor Hunt’s conceptual contributions to specific research domains. Indeed, an appropriate tribute to a scholar’s intellectual contributions can only come from preserving the cumulativity of those contributions by building on their foundations.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"31 1","pages":"234 - 254"},"PeriodicalIF":1.6,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2020.1785922","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47809896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-22DOI: 10.1080/21639159.2020.1808838
V. Kumar, M. Vannan
ABSTRACT Statistical methods (SM) have been dominant in generating insights from any type of data for generations. However, with the recent advances in technology, machine learning (ML) has become one of the widely spoken methods to generate insights with more ease of use. While the followers of statistical methods have a differing view point about ML, and the followers of ML have a differing viewpoint about SM, this article isolates the merits of each of these two methods and advances arguments for when to use what method based on the purpose, context, frequency of use, cost, expertise and time. To be specific, the main purpose of SM is for inference and that of ML is prediction. Further, this article goes one step further and creates a scenario where it shows that when we combine the learning from using a statistical method and apply it to machine learning, the ultimate benefit can be greater than the sum of each method’s benefits.
{"title":"It takes two to tango: Statistical modeling and machine learning","authors":"V. Kumar, M. Vannan","doi":"10.1080/21639159.2020.1808838","DOIUrl":"https://doi.org/10.1080/21639159.2020.1808838","url":null,"abstract":"ABSTRACT Statistical methods (SM) have been dominant in generating insights from any type of data for generations. However, with the recent advances in technology, machine learning (ML) has become one of the widely spoken methods to generate insights with more ease of use. While the followers of statistical methods have a differing view point about ML, and the followers of ML have a differing viewpoint about SM, this article isolates the merits of each of these two methods and advances arguments for when to use what method based on the purpose, context, frequency of use, cost, expertise and time. To be specific, the main purpose of SM is for inference and that of ML is prediction. Further, this article goes one step further and creates a scenario where it shows that when we combine the learning from using a statistical method and apply it to machine learning, the ultimate benefit can be greater than the sum of each method’s benefits.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"31 1","pages":"296 - 317"},"PeriodicalIF":1.6,"publicationDate":"2021-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2020.1808838","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48292650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-12DOI: 10.1080/21639159.2020.1808828
C. Choi
ABSTRACT This study examined whether online video ads in the U.S. and South Korea reflect their cultural values in the same way as traditional advertising has shown. A content analysis was conducted on popular YouTube video ads in both countries. Surprisingly, the results from the current research were somewhat inconsistent with the previous research results in mass media advertising. Most of the frequencies of advertising appeals of popular online video ads on YouTube in South Korea were not significantly different from those in the U.S., despite cultural differences between the two countries. Popular online video advertising might be more likely to reflect the individual and emotional characteristics of online video advertising rather than cultural values. Implications for international research on online video advertising were discussed.
{"title":"Cross-cultural comparisons of popular YouTube ads: A content analysis of YouTube video ads in the U.S. and South Korea","authors":"C. Choi","doi":"10.1080/21639159.2020.1808828","DOIUrl":"https://doi.org/10.1080/21639159.2020.1808828","url":null,"abstract":"ABSTRACT This study examined whether online video ads in the U.S. and South Korea reflect their cultural values in the same way as traditional advertising has shown. A content analysis was conducted on popular YouTube video ads in both countries. Surprisingly, the results from the current research were somewhat inconsistent with the previous research results in mass media advertising. Most of the frequencies of advertising appeals of popular online video ads on YouTube in South Korea were not significantly different from those in the U.S., despite cultural differences between the two countries. Popular online video advertising might be more likely to reflect the individual and emotional characteristics of online video advertising rather than cultural values. Implications for international research on online video advertising were discussed.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"32 1","pages":"145 - 161"},"PeriodicalIF":1.6,"publicationDate":"2021-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2020.1808828","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47668374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-24DOI: 10.1080/21639159.2020.1808834
Chloe Lau, Jun Huang, S. Feng, H. Qiu
ABSTRACT This study investigates the information sources of the Chinese outbound tourists traveling to Pacific Small Island Developing States (SIDS). SIDS have the least experience with Chinese tourism in the region, but they are experiencing some of the highest growth rates of this important and lucrative market. A two-stage qualitative approach involving face-to-face elements and online technologies was adopted to study the case of the Cook Islands. Through five focus group interviews and a 3-month Web content analysis, this study determined the information channels trusted by the Chinese tourists and the differences in review contents generated by users or the management of destination marketing organization. Results show that the Internet is the most popular travel information source for Chinese tourists with preferred and trusted platforms, namely, Sina Weibo, Qyer, Mafengwo, and TripAdvisor, for practical and helpful information for travel decision making. The dendrogram mapping of the marketer- and user-generated contents of web content analysis reveals a travel information gap involving subjective opinions and mismatched positioning. Tourism planners, operators, and marketers are recommended to consider the negative comments to help improve the products and packages.
{"title":"Profiling trusted information sources for Chinese tourists traveling to Pacific SIDS","authors":"Chloe Lau, Jun Huang, S. Feng, H. Qiu","doi":"10.1080/21639159.2020.1808834","DOIUrl":"https://doi.org/10.1080/21639159.2020.1808834","url":null,"abstract":"ABSTRACT This study investigates the information sources of the Chinese outbound tourists traveling to Pacific Small Island Developing States (SIDS). SIDS have the least experience with Chinese tourism in the region, but they are experiencing some of the highest growth rates of this important and lucrative market. A two-stage qualitative approach involving face-to-face elements and online technologies was adopted to study the case of the Cook Islands. Through five focus group interviews and a 3-month Web content analysis, this study determined the information channels trusted by the Chinese tourists and the differences in review contents generated by users or the management of destination marketing organization. Results show that the Internet is the most popular travel information source for Chinese tourists with preferred and trusted platforms, namely, Sina Weibo, Qyer, Mafengwo, and TripAdvisor, for practical and helpful information for travel decision making. The dendrogram mapping of the marketer- and user-generated contents of web content analysis reveals a travel information gap involving subjective opinions and mismatched positioning. Tourism planners, operators, and marketers are recommended to consider the negative comments to help improve the products and packages.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"32 1","pages":"77 - 96"},"PeriodicalIF":1.6,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2020.1808834","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49551130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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