Pub Date : 2021-07-03DOI: 10.1080/21639159.2021.1924818
Nusser A. Raajpoot, Arun Sharma
ABSTRACT The role of culture has been important for the success of new service development. As an example, Sheth highlighted the role of resistance to innovation and the cultural orientation of developing countries, such as India, in determining success in the development of new services. There has been extensive research in the area of new service development, but an area that needs additional research is innovation culture. Using data from 96 companies in 24 countries, we first identify important global service success factors: innovation culture, global orientation, incentives and rewards, collaboration with external partners, market analysis, and identifying customer needs. We then test a model between the success factors and the success of new services and find that innovation culture is critical in the success of new services. We also find that collaboration is the most salient factor in success. In the absence of innovation culture, understanding customer needs does not improve success chances, and financial rewards help develop an innovation culture. Implications are derived for research and practice.
{"title":"The function of innovation culture in the success of new services","authors":"Nusser A. Raajpoot, Arun Sharma","doi":"10.1080/21639159.2021.1924818","DOIUrl":"https://doi.org/10.1080/21639159.2021.1924818","url":null,"abstract":"ABSTRACT The role of culture has been important for the success of new service development. As an example, Sheth highlighted the role of resistance to innovation and the cultural orientation of developing countries, such as India, in determining success in the development of new services. There has been extensive research in the area of new service development, but an area that needs additional research is innovation culture. Using data from 96 companies in 24 countries, we first identify important global service success factors: innovation culture, global orientation, incentives and rewards, collaboration with external partners, market analysis, and identifying customer needs. We then test a model between the success factors and the success of new services and find that innovation culture is critical in the success of new services. We also find that collaboration is the most salient factor in success. In the absence of innovation culture, understanding customer needs does not improve success chances, and financial rewards help develop an innovation culture. Implications are derived for research and practice.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"65 1","pages":"392 - 414"},"PeriodicalIF":1.6,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2021.1924818","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41304560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/21639159.2021.1924819
T. Gruen, D. Corsten
ABSTRACT Accessibility of products in online retail is an expected part of the shopper experience journey. Frequent products are not accessible due to non-availability. Introduced by Sheth and Sisodia, the 4A’s framework articulates how success in any marketing program depends on four dimensions: Awareness, Acceptability, Affordability, and Accessibility. This article demonstrates how, like dominos fall, marketing investments can fail when the final 4A’s stage, Accessibility, is not adequately addressed in online retailing. Surveying more than 2,000 shoppers across five European and Asian countries that encountered a non-available item while shopping online for one of six fast-moving consumer goods categories, the research study examines shoppers’ switching behavior when Accessibility has been interrupted in the purchasing stage of the customer journey. The overall goal is to better understand how shoppers change their behavior, and it examines a variety of causes that drive switching behavior, whether it be to switch stores, switch brands, or switch intentions when the item they desired is unavailable. Switching behavior was found to vary greatly among the five countries, but less between categories, and switching was greatly affected by the way shoppers encountered the non-available item. The study concludes with recommendations to address Accessibility both in product availability and shoppers’ transaction costs.
{"title":"Accessibility and availability: A cross-cultural study of shopper responses to online retail stock-outs","authors":"T. Gruen, D. Corsten","doi":"10.1080/21639159.2021.1924819","DOIUrl":"https://doi.org/10.1080/21639159.2021.1924819","url":null,"abstract":"ABSTRACT Accessibility of products in online retail is an expected part of the shopper experience journey. Frequent products are not accessible due to non-availability. Introduced by Sheth and Sisodia, the 4A’s framework articulates how success in any marketing program depends on four dimensions: Awareness, Acceptability, Affordability, and Accessibility. This article demonstrates how, like dominos fall, marketing investments can fail when the final 4A’s stage, Accessibility, is not adequately addressed in online retailing. Surveying more than 2,000 shoppers across five European and Asian countries that encountered a non-available item while shopping online for one of six fast-moving consumer goods categories, the research study examines shoppers’ switching behavior when Accessibility has been interrupted in the purchasing stage of the customer journey. The overall goal is to better understand how shoppers change their behavior, and it examines a variety of causes that drive switching behavior, whether it be to switch stores, switch brands, or switch intentions when the item they desired is unavailable. Switching behavior was found to vary greatly among the five countries, but less between categories, and switching was greatly affected by the way shoppers encountered the non-available item. The study concludes with recommendations to address Accessibility both in product availability and shoppers’ transaction costs.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"31 1","pages":"415 - 432"},"PeriodicalIF":1.6,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2021.1924819","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48951426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/21639159.2021.1904784
Eunha Chun, H. Joung, Y. Lim, E. Ko
ABSTRACT The authors conducted a survey of 120 consumers in South Korea to study how fashion brands can use “Higg Index” to increase information transparency, which then enhances environmental concerns, brand trust, willingness to act environmentally conscious behavior, and purchase intentions. Furthermore, consumer sustainable knowledge moderates the effects of environmental concerns and brand trust. The analysis indicates that business transparency positively affects environmental concerns, brand trust, and willingness to act environmentally conscious behavior. Consumers’ sustainable knowledge moderates the effects of business transparency on environmental concerns and brand trust. The findings have meaningful implications for marketer by suggesting the need for transparency, which can be indicated by using an effective transparent evaluation system.
{"title":"Business transparency and willingness to act environmentally conscious behavior: Applying the sustainable fashion evaluation system “Higg Index”","authors":"Eunha Chun, H. Joung, Y. Lim, E. Ko","doi":"10.1080/21639159.2021.1904784","DOIUrl":"https://doi.org/10.1080/21639159.2021.1904784","url":null,"abstract":"ABSTRACT The authors conducted a survey of 120 consumers in South Korea to study how fashion brands can use “Higg Index” to increase information transparency, which then enhances environmental concerns, brand trust, willingness to act environmentally conscious behavior, and purchase intentions. Furthermore, consumer sustainable knowledge moderates the effects of environmental concerns and brand trust. The analysis indicates that business transparency positively affects environmental concerns, brand trust, and willingness to act environmentally conscious behavior. Consumers’ sustainable knowledge moderates the effects of business transparency on environmental concerns and brand trust. The findings have meaningful implications for marketer by suggesting the need for transparency, which can be indicated by using an effective transparent evaluation system.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"31 1","pages":"437 - 452"},"PeriodicalIF":1.6,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2021.1904784","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42012422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/21639159.2021.1924820
G. Tellis, Seshadri Tirunillai
ABSTRACT The authors analyze the publication record of Jagdish Sheth to grasp his impact. As of January 2019, Sheth’s total Google citations were over 44,000. Analysis suggests that Sheth’s impact is deep, with two publications having over 6,000 citations each. Yet, his breadth is impressive, spanning at least 20 independent topics. His h-factor is over 80, with 10 publications with over 1,000 cites each. His topics range from buyer behavior, customer behavior, relationship marketing, and consumption values, to innovation, emerging markets, sustainability, value creation, marketing reform, and web marketing. Surprisingly, relationship marketing (not buyer behavior) is his top cited topic.
{"title":"The research impact of Dr. Jagdish Sheth","authors":"G. Tellis, Seshadri Tirunillai","doi":"10.1080/21639159.2021.1924820","DOIUrl":"https://doi.org/10.1080/21639159.2021.1924820","url":null,"abstract":"ABSTRACT The authors analyze the publication record of Jagdish Sheth to grasp his impact. As of January 2019, Sheth’s total Google citations were over 44,000. Analysis suggests that Sheth’s impact is deep, with two publications having over 6,000 citations each. Yet, his breadth is impressive, spanning at least 20 independent topics. His h-factor is over 80, with 10 publications with over 1,000 cites each. His topics range from buyer behavior, customer behavior, relationship marketing, and consumption values, to innovation, emerging markets, sustainability, value creation, marketing reform, and web marketing. Surprisingly, relationship marketing (not buyer behavior) is his top cited topic.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"31 1","pages":"433 - 436"},"PeriodicalIF":1.6,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2021.1924820","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46840455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-25DOI: 10.1080/21639159.2021.1885301
A. Khare, Pradeep Kautish
ABSTRACT The current study examines the influence of innovativeness theory-based consumer independent judgment making (CIJM), novelty-seeking behavior (CNS), green apparel knowledge (GAK) and green apparel perceived effectiveness (GAPE) on green apparel purchase behavior (GAPB) in an emerging economy, i.e., India. The covariance-based structural equation modeling (CB-SEM) and a fuzzy-set qualitative comparative analysis (fsQCA) were employed. A mall intercept method was used for data collection across 10 cities in India. A total of 450 responses were obtained through a structured questionnaire. Results indicated that green apparel perceived effectiveness (GAPE) and green apparel knowledge (GAK) had a positive influence on Indian consumers’ green apparel purchase behavior (GAPB). Consumer innovativeness construct of consumer independent judgment making (CIJM) and novelty-seeking behavior (CNS) had no positive impact on green apparel purchase behavior (GAPB). The findings can help green apparel manufacturers, environmentalists, and marketers to focus on prominently communicating the environment-related benefits of green apparels. Green clothing benefits may be improved by incorporating new fashion, designs, fabrics, and trendy styles.
{"title":"Antecedents to green apparel purchase behavior of Indian consumers","authors":"A. Khare, Pradeep Kautish","doi":"10.1080/21639159.2021.1885301","DOIUrl":"https://doi.org/10.1080/21639159.2021.1885301","url":null,"abstract":"ABSTRACT The current study examines the influence of innovativeness theory-based consumer independent judgment making (CIJM), novelty-seeking behavior (CNS), green apparel knowledge (GAK) and green apparel perceived effectiveness (GAPE) on green apparel purchase behavior (GAPB) in an emerging economy, i.e., India. The covariance-based structural equation modeling (CB-SEM) and a fuzzy-set qualitative comparative analysis (fsQCA) were employed. A mall intercept method was used for data collection across 10 cities in India. A total of 450 responses were obtained through a structured questionnaire. Results indicated that green apparel perceived effectiveness (GAPE) and green apparel knowledge (GAK) had a positive influence on Indian consumers’ green apparel purchase behavior (GAPB). Consumer innovativeness construct of consumer independent judgment making (CIJM) and novelty-seeking behavior (CNS) had no positive impact on green apparel purchase behavior (GAPB). The findings can help green apparel manufacturers, environmentalists, and marketers to focus on prominently communicating the environment-related benefits of green apparels. Green clothing benefits may be improved by incorporating new fashion, designs, fabrics, and trendy styles.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"32 1","pages":"222 - 251"},"PeriodicalIF":1.6,"publicationDate":"2021-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2021.1885301","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43686155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-25DOI: 10.1080/21639159.2021.1885303
Dayun Jeong, E. Ko
ABSTRACT Sustainable fashion is an emergent concept introduced to resolve the issues emanating from the clashes between the fast fashion production model and consumers and to establish a healthy relationship between the two. However, studies show that there are inconsistencies between the attitudes and behaviors of consumers regarding sustainability; sustainable fashion has not been found to lead to a shift in consumer behavior despite improved consumer awareness on the subject. In response, researchers claim that each consumer type’s consumption behavior towards sustainable fashion and their underlying characteristics need to be identified to understand the influences of their purchase intentions for sustainable fashion. This study investigates the relationship between self-concept and lifestyle so as to identify basic consumer attitudes and behaviors toward sustainable fashion, and also analyzes the effect of self-concept and perceived values on fashion lifestyle and consumption intention to identify each consumer type and suggest ways to induce the desired buying behavior. Data from people with prior knowledge or experience in sustainable fashion were collected through an online survey, and analyzed. The study found different influences on consumers’ fashion choices according to their distinct self-concepts, and that the subdivisions of CPV affect different degrees of purchase intention.
{"title":"The influence of consumers’ self-concept and perceived value on sustainable fashion","authors":"Dayun Jeong, E. Ko","doi":"10.1080/21639159.2021.1885303","DOIUrl":"https://doi.org/10.1080/21639159.2021.1885303","url":null,"abstract":"ABSTRACT Sustainable fashion is an emergent concept introduced to resolve the issues emanating from the clashes between the fast fashion production model and consumers and to establish a healthy relationship between the two. However, studies show that there are inconsistencies between the attitudes and behaviors of consumers regarding sustainability; sustainable fashion has not been found to lead to a shift in consumer behavior despite improved consumer awareness on the subject. In response, researchers claim that each consumer type’s consumption behavior towards sustainable fashion and their underlying characteristics need to be identified to understand the influences of their purchase intentions for sustainable fashion. This study investigates the relationship between self-concept and lifestyle so as to identify basic consumer attitudes and behaviors toward sustainable fashion, and also analyzes the effect of self-concept and perceived values on fashion lifestyle and consumption intention to identify each consumer type and suggest ways to induce the desired buying behavior. Data from people with prior knowledge or experience in sustainable fashion were collected through an online survey, and analyzed. The study found different influences on consumers’ fashion choices according to their distinct self-concepts, and that the subdivisions of CPV affect different degrees of purchase intention.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"31 1","pages":"511 - 525"},"PeriodicalIF":1.6,"publicationDate":"2021-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2021.1885303","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48056944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-24DOI: 10.1080/21639159.2021.1885302
Abou Bakar, Hiba Khan, Noor Hazarina Hashim, Richard Lee
ABSTRACT Packaging is an important marketing communication tool to shape consumers’ product perceptions and choice decisions. Religion also has a role in influencing consumer behavior. This study melds research into marketing communication and religiosity to examine how the presence of religious symbols on product packaging may influence product evaluation and choice decisions. Following a pre-test that identifies symbols associated with Islam, Muslim respondents (n = 96) complete a discrete choice experiment of 2 product (food, non-food) x 2 price level (high, low) x 2 religious symbol (with symbol, without symbol). Across both products, the presence of a religious symbol positively cues product ratings and choice preference. Drawing on symbolic interactionist theory and social distinctiveness theory, the findings suggest that the presence of the religious symbols provides Muslim consumers with a mean to self-identity and to portray the identity to others. As Islam also governs Muslims’ behavior as consumers, marketers should harness the efficacy of religious symbols to develop effective marketing communication strategies, particularly packaging, to target these consumers.
{"title":"The strange bedfellows of packaging cues and religiosity","authors":"Abou Bakar, Hiba Khan, Noor Hazarina Hashim, Richard Lee","doi":"10.1080/21639159.2021.1885302","DOIUrl":"https://doi.org/10.1080/21639159.2021.1885302","url":null,"abstract":"ABSTRACT Packaging is an important marketing communication tool to shape consumers’ product perceptions and choice decisions. Religion also has a role in influencing consumer behavior. This study melds research into marketing communication and religiosity to examine how the presence of religious symbols on product packaging may influence product evaluation and choice decisions. Following a pre-test that identifies symbols associated with Islam, Muslim respondents (n = 96) complete a discrete choice experiment of 2 product (food, non-food) x 2 price level (high, low) x 2 religious symbol (with symbol, without symbol). Across both products, the presence of a religious symbol positively cues product ratings and choice preference. Drawing on symbolic interactionist theory and social distinctiveness theory, the findings suggest that the presence of the religious symbols provides Muslim consumers with a mean to self-identity and to portray the identity to others. As Islam also governs Muslims’ behavior as consumers, marketers should harness the efficacy of religious symbols to develop effective marketing communication strategies, particularly packaging, to target these consumers.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"31 - 44"},"PeriodicalIF":1.6,"publicationDate":"2021-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2021.1885302","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42357192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-20DOI: 10.1080/21639159.2021.1914128
Shohei Takamatsu
ABSTRACT This study explored the relationship between sponsorship objectives and sport team reputation from the perspective of companies. Our data were based on a questionnaire sent to sponsors of Victorina Himeji, which is a professional women’s volleyball club in Japan. One hundred ninety-four companies completed a survey about sponsorship objectives, sport team reputation, and sponsorship satisfaction. We conducted factor analysis, cluster analysis, t-test, and a two-way analysis of variance to examine the research questions. The results demonstrated that sponsorship objectives were composed of three factors (marketing objectives, corporate objectives, and team involvement). They were classified into a “highly valued” cluster and a “lowly valued” cluster. The t-test showed that the “highly valued” cluster was significantly higher than the “lowly valued” cluster in all variables except for spectator-orientation. Furthermore, comparing sport team reputation of each cluster with sponsorship satisfaction showed that the more satisfied the sponsorship of both clusters, the higher the sport team reputation. This study concludes that sponsorship objectives are important for both sponsors and sport teams.
{"title":"The relationship between sponsorship objectives and sport team reputation among sponsor companies: An exploratory study focusing on sponsors of a Japanese professional women’s volleyball club","authors":"Shohei Takamatsu","doi":"10.1080/21639159.2021.1914128","DOIUrl":"https://doi.org/10.1080/21639159.2021.1914128","url":null,"abstract":"ABSTRACT This study explored the relationship between sponsorship objectives and sport team reputation from the perspective of companies. Our data were based on a questionnaire sent to sponsors of Victorina Himeji, which is a professional women’s volleyball club in Japan. One hundred ninety-four companies completed a survey about sponsorship objectives, sport team reputation, and sponsorship satisfaction. We conducted factor analysis, cluster analysis, t-test, and a two-way analysis of variance to examine the research questions. The results demonstrated that sponsorship objectives were composed of three factors (marketing objectives, corporate objectives, and team involvement). They were classified into a “highly valued” cluster and a “lowly valued” cluster. The t-test showed that the “highly valued” cluster was significantly higher than the “lowly valued” cluster in all variables except for spectator-orientation. Furthermore, comparing sport team reputation of each cluster with sponsorship satisfaction showed that the more satisfied the sponsorship of both clusters, the higher the sport team reputation. This study concludes that sponsorship objectives are important for both sponsors and sport teams.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"32 1","pages":"252 - 268"},"PeriodicalIF":1.6,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2021.1914128","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44978596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-03DOI: 10.1080/21639159.2020.1785917
D. Arnett, M. Dass, Kshitij Bhoumik
ABSTRACT Understanding market structure is central to firms’ success. It helps organizations understand competition and in turn develop strategies to improve performance. The market structure literature is traditionally driven by three schools of thoughts, supply-side competition, demand-side competition, and target market-based competition. However, researchers are developing more intricate models of market structures, which are inspired by the ecosystem concept and are supported by network analysis techniques. In this article, we present new insights regarding market structures based on an ecosystem metaphor approach. In particular, we propose that a market structure can be classified using six ecosystem-based relationships (mutualism, commensalism, neutralism, amensalism, parasitism, and competition), which are based on how the sales of a market offering affects the sales of other offerings in the same ecosystem. Based on these relationships, we examine these relationships in detail and provide proposals for future research.
{"title":"Re-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective","authors":"D. Arnett, M. Dass, Kshitij Bhoumik","doi":"10.1080/21639159.2020.1785917","DOIUrl":"https://doi.org/10.1080/21639159.2020.1785917","url":null,"abstract":"ABSTRACT Understanding market structure is central to firms’ success. It helps organizations understand competition and in turn develop strategies to improve performance. The market structure literature is traditionally driven by three schools of thoughts, supply-side competition, demand-side competition, and target market-based competition. However, researchers are developing more intricate models of market structures, which are inspired by the ecosystem concept and are supported by network analysis techniques. In this article, we present new insights regarding market structures based on an ecosystem metaphor approach. In particular, we propose that a market structure can be classified using six ecosystem-based relationships (mutualism, commensalism, neutralism, amensalism, parasitism, and competition), which are based on how the sales of a market offering affects the sales of other offerings in the same ecosystem. Based on these relationships, we examine these relationships in detail and provide proposals for future research.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"31 1","pages":"189 - 199"},"PeriodicalIF":1.6,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2020.1785917","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42308433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-03DOI: 10.1080/21639159.2020.1785913
Rajan Varadarajan
ABSTRACT Dr. Shelby D. Hunt is a world-renowned marketing scholar and thought leader. Over the course of his first five decades of distinguished and illustrious academic journey, he has made numerous seminal contributions to the advancement of marketing thought and practice. Hunt’s scholarly contributions have been greatly influential in shaping the content and body of knowledge in a number of substantive areas in marketing including macromarketing, marketing channels, marketing ethics, marketing theory and strategic marketing. This tribute article provides a retrospective and perspective on five of Hunt’s seminal pieces (one from each of the first five decades of Hunt’s illustrious academic journey) that have had a lasting impact on my research and teaching and undoubtedly on those of countless other marketing academics worldwide.
Shelby D. Hunt博士是世界知名的市场营销学者和思想领袖。在他前五十年杰出的学术生涯中，他为市场营销思想和实践的进步做出了许多开创性的贡献。亨特的学术贡献对塑造营销的内容和知识体系产生了巨大的影响，这些领域包括宏观营销、营销渠道、营销伦理、营销理论和战略营销。这篇致敬文章提供了对亨特的五篇开创性文章的回顾和观点(每一篇来自亨特辉煌的学术之旅的前五十年)，这些文章对我的研究和教学产生了持久的影响，毫无疑问对世界上无数其他营销学者也产生了影响。
{"title":"Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more","authors":"Rajan Varadarajan","doi":"10.1080/21639159.2020.1785913","DOIUrl":"https://doi.org/10.1080/21639159.2020.1785913","url":null,"abstract":"ABSTRACT Dr. Shelby D. Hunt is a world-renowned marketing scholar and thought leader. Over the course of his first five decades of distinguished and illustrious academic journey, he has made numerous seminal contributions to the advancement of marketing thought and practice. Hunt’s scholarly contributions have been greatly influential in shaping the content and body of knowledge in a number of substantive areas in marketing including macromarketing, marketing channels, marketing ethics, marketing theory and strategic marketing. This tribute article provides a retrospective and perspective on five of Hunt’s seminal pieces (one from each of the first five decades of Hunt’s illustrious academic journey) that have had a lasting impact on my research and teaching and undoubtedly on those of countless other marketing academics worldwide.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"31 1","pages":"142 - 150"},"PeriodicalIF":1.6,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21639159.2020.1785913","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43745074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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