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Moving Toward Economic and Digital Sustainability in Marketing Analytics 在营销分析中实现经济和数字可持续性
IF 4.5 3区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2024-07-17 DOI: 10.4018/jgim.349129
M. Haverila, Md. Samim Al-Azad, Kai C. Haverila, Muhammad Mohiuddin, Zhan Su
Despite analytical advancements, firms have yet to realize the full potential of big data marketing analytics (BDMA) because the poor quality data restricts customer predictions and insightful decisions. Technology and market uncertainty create challenges in understanding business needs, choosing analytical tools, determining customer insights, and market trends. This study aims to assess the quality of marketing analytics, including technology and information quality. Data were collected from 236 North American respondents working in firms with at least limited experience in the deployment of BDMA. The analysis tool was PLS-SEM. The findings supported the hypothesis that technology and market uncertainty negatively influence the quality of analytical outcomes. This study makes a significant theoretical and methodological contribution to BDMA literature by assessing the quality of analytics as an integrated formative construct.
尽管分析技术不断进步,但企业尚未充分发挥大数据营销分析(BDMA)的潜力,因为质量不高的数据限制了客户预测和有洞察力的决策。技术和市场的不确定性给了解业务需求、选择分析工具、确定客户洞察力和市场趋势带来了挑战。本研究旨在评估营销分析的质量,包括技术和信息质量。数据收集自 236 名北美受访者,这些受访者都在至少拥有有限的 BDMA 部署经验的公司工作。分析工具是 PLS-SEM。研究结果支持技术和市场不确定性对分析结果质量有负面影响的假设。本研究将分析质量作为一个综合的形成性结构进行评估,在理论和方法上对 BDMA 文献做出了重要贡献。
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引用次数: 0
Care for Women's Health 关爱女性健康
IF 4.5 3区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2024-07-17 DOI: 10.4018/jgim.345919
Lifang Peng, Na Zhang, Ling Huang
The mechanisms by which Internet use influences rural women's health are explored in this paper using a mixed-methods approach. Findings indicate that internet use has a significant and positive effect on the health of rural women and hold up to endogenous and robustness testing. Additionally, the strength of the effects of internet use on self-rated health, depression, and cognition level decreases with age. Information accessibility and social trust as the important path mechanisms for Internet use to promote self-rated health and cognition level. We also investigated the impact of COVID-19 outbreak on this mechanism to further recognize the critical role of digital technology in global public health emergency preparedness and response efforts. These findings provide some insights for policy formulation by Governments and practical action by organizations to better improve women's health in rural areas and reduce rural health disparities.
本文采用混合方法探讨了互联网使用影响农村妇女健康的机制。研究结果表明,互联网的使用对农村妇女的健康有显著的积极影响,并通过了内生性和稳健性检验。此外,互联网使用对自评健康、抑郁和认知水平的影响强度随着年龄的增长而降低。信息可及性和社会信任是互联网使用促进自评健康和认知水平的重要路径机制。我们还调查了 COVID-19 爆发对这一机制的影响,以进一步认识数字技术在全球公共卫生应急准备和响应工作中的关键作用。这些发现为各国政府制定政策和各组织采取实际行动提供了一些启示,以更好地改善农村地区妇女的健康状况,缩小农村健康差距。
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引用次数: 0
State Ownership and Green Innovation 国家所有权与绿色创新
IF 4.5 3区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2024-07-16 DOI: 10.4018/jgim.347502
Renhao Liu, Beifan Zhang, Tong He, Youqing Fan, Shuang Li
Climate change and digital transformation have significant effects on all aspects of society. With the increasing importance of state-owned enterprises (SOEs) that represent governments' stand to respond to environmental challenges, this study investigates how state ownership affects green innovation and how digital transformation factors play a role at both the firm level and the provincial level. Based on the data analysis of Chinese listed firms between 2008 and 2021, we find that state ownership hinders green innovation. However, with a high degree of digital transformation at the firm level and digital innovation capability at the province level, the state ownership and green innovation relationship can be weakened. Overall, this study advances both green innovation and SOE innovation literature by bridging state ownership, green innovation, and digital-related factors. We advocate government and SOE managers to invest more in digital transformation and improve their digital capabilities for better green innovation output.
气候变化和数字化转型对社会的方方面面都有重大影响。国有企业代表着政府应对环境挑战的立场,其重要性与日俱增。本研究探讨了国有所有权如何影响绿色创新,以及数字化转型因素如何在企业层面和省级层面发挥作用。基于对 2008 年至 2021 年间中国上市公司的数据分析,我们发现国有企业阻碍了绿色创新。然而,如果企业层面的数字化转型程度较高,省级层面的数字化创新能力较强,那么国有制与绿色创新的关系就会减弱。总之,本研究通过将国家所有权、绿色创新和数字化相关因素联系起来,推动了绿色创新和国有企业创新文献的发展。我们提倡政府和国有企业管理者加大数字化转型的投入,提高数字化能力,以获得更好的绿色创新产出。
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引用次数: 0
Factors Affecting Customer Readiness to Trust Chatbots in an Online Shopping Context 影响客户是否愿意信任在线购物聊天机器人的因素
IF 4.5 3区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2024-07-16 DOI: 10.4018/jgim.347503
Jindi Fu, S. Mouakket, Yuan Sun
This study expands the limited research on chatbots by integrating factors from the unified technology acceptance and use of technology (UTAUT) model and the technology readiness index (TRI) framework to explain individuals' trust in chatbots within an online shopping context. According to our findings, customer readiness characteristics (innovativeness and optimism) positively affect customers' expectations of chatbots (effort expectations as well as performance expectations), whereas discomfort negatively impacts effort expectations but does not significantly affect performance expectations. In addition, our results indicate that customers' expectancy characteristics of chatbots will positively impact their trust in this technology. These outcomes highlight the importance of an individual's personality and his expectations of the chatbots which will lead to his trust in this technology within the online shopping context. The results provide insights into building trust in chatbots, thus increasing customer willingness to use them.
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引用次数: 0
How Does Time Synchronization Affect Innovation Quality? 时间同步如何影响创新质量?
IF 4.7 3区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-05-23 DOI: 10.4018/jgim.344045
Xianpeng Si, Ying Liu, Jie Wu, Chia-Huei Wu, Wei Liu
How location choice influences innovation in MNCs has been the subject of controversy, and the examination of geographic concentration or dispersion is particularly insufficient. The question is, how will the decentralization or centralization of MNCs affect the communication and management of information among employees. To address this deficiency, this study introduces the concept of time synchronization and attempts to examine the relationship between MNCs location choice and corporate innovation quality from a new perspective. By gathering data from the Chinese internationalized firms, we found that time synchronization between parents and subsidiaries is positively associated with the innovation quality of parent firms, and the degree of digitization strengthens this positive relationship. This study underscores the crucial role of overlapping work time for employee interactions between parents and subsidiaries to acquire information in comprehending and absorbing overseas knowledge to improve the innovation quality of parent firms.
区位选择如何影响跨国公司的创新一直是争议的主题,对地理集中或分散的研究尤其不足。问题在于,跨国公司的分散或集中会如何影响员工之间的信息沟通和管理。针对这一不足,本研究引入了时间同步的概念,试图从一个新的视角来考察跨国公司区位选择与企业创新质量之间的关系。通过收集中国国际化企业的数据,我们发现母子公司之间的时间同步与母公司的创新质量呈正相关,而数字化程度加强了这种正相关关系。这项研究强调了母子公司之间员工互动的工作时间重叠在获取信息、理解和吸收海外知识以提高母公司创新质量方面的关键作用。
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引用次数: 0
What Constitutes a Helpful Health-Related Answer? 什么是与健康有关的有益回答?
IF 4.7 3区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-05-23 DOI: 10.4018/jgim.344044
Dongmei Han, Lifeng He, Wenfei Zhao, Xiaohang Zhou
Given the unwieldy glut of information in online health question-answer (Q&A) service, it is essential to understand what constitutes helpful answers in the medical domain. Despite the fact that studies have examined the impacts of answer content factors on answer helpfulness, there are two gaps that need further analysis. First, the empirical results of the existing relevant studies on the effect of answer emotion are inconsistent. Second, prior studies only have examined the independent impacts of answer content factors and question content cues on answer helpfulness. To fill this gap, a research model reflecting the impacts of emotional content and question-answer congruence on answer helpfulness was developed and empirically examined. Our empirical analyses confirm that emotional content and answer helpfulness are related to one another in the form of an inverted U-shape and indicate that two types of question-answer congruence (emotional intensity congruence and linguistic style matching) positively affect answer helpfulness. Theoretical and practical implications are discussed.
鉴于在线健康问答(Q&A)服务中信息泛滥,了解什么是医疗领域的有用答案至关重要。尽管已有研究探讨了答案内容因素对答案有用性的影响,但仍有两个空白点需要进一步分析。首先,现有相关研究对答案情感影响的实证结果并不一致。其次,之前的研究只考察了答案内容因素和问题内容线索对答案有用性的独立影响。为了填补这一空白,我们建立了一个反映情感内容和问答一致性对回答有用性影响的研究模型,并进行了实证检验。我们的实证分析证实,情感内容和答案有用性以倒 U 型的形式相互关联,并表明两种类型的问答一致性(情感强度一致性和语言风格匹配)会对答案有用性产生积极影响。本文讨论了其理论和实践意义。
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引用次数: 0
How to Complete Supply Chain Integration and Improve Supply Chain Performance Through Relationship Governance in the Digital Age 如何在数字时代通过关系治理完成供应链整合并提高供应链绩效
IF 4.7 3区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-05-23 DOI: 10.4018/jgim.344042
Yan Zhou, Yi Xu, Qifeng Wang
In the process of manufacturing supply chain development, because appropriate governance mechanisms are lacking, manufacturing supply chain stability, integration and other aspects face many challenges. Such as opportunism, “free riding” and data leakage affect supply chain development. Thus, many manufacturing firms are adopting supply chain relationship governance (SCRG) as a strategic to enhance performance. Using data collected from a survey of 295 manufacturing firms, this paper confirms the influence of SCRG on supply chain performance (SCP). The mediating effect of supply chain integration (SCI) and the moderating effect of digital capabilities (DCs) are explored. The results show that SCRG has a beneficial effect on SCP. SCI plays a partial mediating role in SCRG and SCP. DCs positively moderate the relationship between SCRG and SCI. This study is one of the first to explore the role of DCs in the relationship between supply chain partners and the impact on performance. It provides fresh perspectives and real-world evidence for determining the importance of SCRG strategies.
在制造业供应链发展过程中,由于缺乏相应的治理机制,制造业供应链的稳定性、整合性等方面面临诸多挑战。机会主义、"搭便车"、数据泄露等问题影响着供应链的发展。因此,许多制造企业开始采用供应链关系治理(SCRG)作为提高绩效的策略。本文利用对 295 家制造企业的调查数据,证实了供应链关系治理对供应链绩效(SCP)的影响。本文探讨了供应链整合(SCI)的中介效应和数字化能力(DCs)的调节效应。结果表明,SCRG 对 SCP 具有有利影响。SCI 对 SCRG 和 SCP 起着部分中介作用。数字能力对 SCRG 和 SCI 之间的关系有积极的调节作用。这项研究是首次探讨供应链合作伙伴关系中直销中心的作用及其对绩效的影响的研究之一。它为确定 SCRG 战略的重要性提供了新的视角和现实证据。
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引用次数: 0
Exploring Determinants That Influence the Usage Intention of AI-Based Customer Services in the UAE 探索影响阿联酋人工智能客户服务使用意向的决定因素
IF 4.7 3区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-05-07 DOI: 10.4018/jgim.343308
N. Almuraqab, S. Jasimuddin, F. Saci
Artificial intelligence (AI) is revolutionizing the way customers interact with organizations and companies. There is a lack of research into AI-enabled customer experiences. Hence, this study aims to use the relevant literature to propose a conceptual framework for how the integration of AI in customer service can lead to an improved AI-enabled customer experience. Five propositions drawn from the reviewed literature present the main factors needed to ensure end users' acceptance of AI customer service in the United Arab Emirates (UAE). Our theoretical model extends the trust-commitment theory and service quality model, and incorporates perceived problem-solving ability, to address these factors and thereby guide the successful implementation of AI based customer service projects. The paper will help in understanding the key issues surrounding AI customer service applications that may support successful operations.
人工智能(AI)正在彻底改变客户与组织和公司的互动方式。目前还缺乏对人工智能客户体验的研究。因此,本研究旨在利用相关文献提出一个概念框架,说明如何将人工智能融入客户服务,从而改善人工智能客户体验。从所查阅的文献中得出的五个命题提出了确保阿拉伯联合酋长国(UAE)最终用户接受人工智能客户服务所需的主要因素。我们的理论模型扩展了信任-承诺理论和服务质量模型,并纳入了感知问题解决能力,以解决这些因素,从而指导基于人工智能的客户服务项目的成功实施。本文将有助于理解围绕人工智能客户服务应用的关键问题,从而为成功运营提供支持。
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引用次数: 0
Developing Measurement of Collaboration Between the Supplier and Client Firms 制定供应商与客户企业之间合作的衡量标准
IF 4.7 3区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-05-02 DOI: 10.4018/jgim.342838
Muhammad Mohiuddin, E. Karuranga, Yuliang Cao
This study recommends a suitable model for evaluating supply chain collaboration in the natural forest products industry. We follow a two-step analysis: The first-order measurement model is leveraged to assess collaboration level, and the second-order confirmatory factor analysis develops the collaboration level by using four indicators representing customer and supplier firms as well as two specific indicators for each of them. Four items are common practices for both sides: joint sales forecasting, exchange of basic information, joint planning, and joint delivery improvement. Two practices are highly oriented toward customers: resource sharing of logistics assets and exchange of performance evaluation. Business-to-business practices engaged mostly with suppliers include the implementation of replenishment systems and joint new product development. Collaboration measurement between suppliers and client firms contributes to effectively manage the relationship between the supplier and client firms and can improve the competitiveness of participating firms in the network.
本研究为天然林产品行业供应链合作评估推荐了一个合适的模型。我们采用两步分析法:利用一阶测量模型来评估协作水平,二阶确证因子分析通过使用代表客户和供应商企业的四个指标以及针对他们各自的两个特定指标来发展协作水平。四个项目是双方的共同实践:联合销售预测、基本信息交流、联合计划和联合交付改进。有两项做法高度面向客户:物流资产资源共享和绩效评估交流。企业对企业的做法主要是与供应商合作,包括实施补货系统和联合开发新产品。供应商和客户企业之间的合作衡量有助于有效管理供应商和客户企业之间的关系,并能提高网络中参与企业的竞争力。
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引用次数: 0
Current Dynamics and Future Growth of Online Travel Agencies 在线旅行社的当前动态和未来发展
IF 4.7 3区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-04-02 DOI: 10.4018/jgim.341797
Qun Zhou, Amit Shankar, Amit Dixit, Meena Bhatia, Ankit Mehrotra
Although the literature on online travel agencies is growing, it is fragmented and incoherent. Hence, this review aims to synthesize the online travel agencies and suggest directions for future research on online travel agencies. The review adopted an integrative literature review method by undertaking a review of sixty-nine empirical studies following rigorous protocols. The review presents the research profile, key research themes, gaps, and limitations of the prior literature. Furthermore, the directions of future research as well as the development of a comprehensive research framework, are also presented. There were five major research themes identified based on prior studies. The study findings will facilitate the scholars and practitioners to contemplate the diverse aspects of the online travel agencies ecosystem, contexts of contemporary research and the methodological progressions for future work. The study provides crucial implications, including integrations of online and offline channels, internet word-of-mouth applications and stakeholder identifications.
尽管有关在线旅行社的文献越来越多,但却支离破碎,缺乏连贯性。因此,本综述旨在对在线旅行社进行综述,并为在线旅行社的未来研究提出方向性建议。综述采用了综合文献综述法,按照严格的规程对 69 项实证研究进行了综述。综述介绍了先前文献的研究概况、关键研究主题、差距和局限性。此外,还介绍了未来研究的方向以及综合研究框架的制定。根据先前的研究,确定了五大研究主题。研究结果将有助于学者和从业人员思考在线旅行社生态系统的各个方面、当代研究的背景以及未来工作的方法论进展。研究提供了重要的启示,包括线上和线下渠道的整合、网络口碑应用和利益相关者识别。
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引用次数: 0
期刊
Journal of Global Information Management
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