Pub Date : 2024-10-23DOI: 10.1177/21674795241292715
Merryn Sherwood
There is evidence that online hate speech is increasing significantly on social media pages related to sport, but less research on how sport and media organisations are managing it. This research explored the management of content moderation in Australian sport media through qualitative interviews (16) with social media and communications staff in Australian sport and media organisations. It found that content moderation, or the moderating and removal of comments under social media posts, happened mostly as an addition to content creation work. Strategies for dealing with online hate and incivility were mostly the same between media and sport organisations, interviewees used some automated filters, but mostly manually hid, deleted and blocked comments and users to ‘clean’ their spaces. Overall there was a lack of formal guidelines and policies to direct moderation. Instead the work of content moderation was reliant on the actions of individuals, who took it on with a significant level of personal responsibility, and developed individual coping mechanisms to deal with the work. With its focus on communication staff in sport and media organisations this research contributes a different and important perspective to the growing field of research of online hate in sport.
{"title":"It’s ‘Gut Feeling’ Mostly: Online Hate, Uncivil Comments and Content Moderation in Australian Sports Media","authors":"Merryn Sherwood","doi":"10.1177/21674795241292715","DOIUrl":"https://doi.org/10.1177/21674795241292715","url":null,"abstract":"There is evidence that online hate speech is increasing significantly on social media pages related to sport, but less research on how sport and media organisations are managing it. This research explored the management of content moderation in Australian sport media through qualitative interviews (16) with social media and communications staff in Australian sport and media organisations. It found that content moderation, or the moderating and removal of comments under social media posts, happened mostly as an addition to content creation work. Strategies for dealing with online hate and incivility were mostly the same between media and sport organisations, interviewees used some automated filters, but mostly manually hid, deleted and blocked comments and users to ‘clean’ their spaces. Overall there was a lack of formal guidelines and policies to direct moderation. Instead the work of content moderation was reliant on the actions of individuals, who took it on with a significant level of personal responsibility, and developed individual coping mechanisms to deal with the work. With its focus on communication staff in sport and media organisations this research contributes a different and important perspective to the growing field of research of online hate in sport.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"34 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142487444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-22DOI: 10.1177/21674795241292718
Steph Doehler
This article provides an original contribution to the field of sports fandom by investigating the experiences of women football supporters on X (formerly Twitter). Drawing on data from an online survey of 1624 women supporters of UK-based men’s football teams, the study examines their digital interactions, gendered challenges, and subsequent coping strategies. Significantly, this study is the first to apply and extend Pope et al.’s (2022) Model of Men’s Performances of Masculinities, offering a new theoretical perspective and refinement of the original model. Through a thematic analysis, the results reveal the gendered dynamics that shape this specific sporting environment, highlighting the crucial role of social media in facilitating football-related discussions and promoting fan communities. At the same time, the study exposes the gender-based stereotypes, abuse, and discrimination that women face when expressing their identities and opinions within male-dominated football spaces. These insights not only advance understanding of gendered interactions in sports fandom but also call for enhanced measures to ensure safer online environments for women football fans.
{"title":"‘Your Analysis Is as Useless as Your Ovaries’: Women Football Fans’ Experiences on Social Media","authors":"Steph Doehler","doi":"10.1177/21674795241292718","DOIUrl":"https://doi.org/10.1177/21674795241292718","url":null,"abstract":"This article provides an original contribution to the field of sports fandom by investigating the experiences of women football supporters on X (formerly Twitter). Drawing on data from an online survey of 1624 women supporters of UK-based men’s football teams, the study examines their digital interactions, gendered challenges, and subsequent coping strategies. Significantly, this study is the first to apply and extend Pope et al.’s (2022) Model of Men’s Performances of Masculinities, offering a new theoretical perspective and refinement of the original model. Through a thematic analysis, the results reveal the gendered dynamics that shape this specific sporting environment, highlighting the crucial role of social media in facilitating football-related discussions and promoting fan communities. At the same time, the study exposes the gender-based stereotypes, abuse, and discrimination that women face when expressing their identities and opinions within male-dominated football spaces. These insights not only advance understanding of gendered interactions in sports fandom but also call for enhanced measures to ensure safer online environments for women football fans.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"63 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142487680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-21DOI: 10.1177/21674795241292717
Karen A. Sullivan
The media portrayal of sports concussion (SC) contributes to community understanding of injury. However, this could be hampered by inaccurately framed (minimising) SC coverage. 157 volunteers were randomly allocated to one of six online survey conditions. The conditions used a brief written news sports report with a non-serious (MI) or serious (MA) SC frame. Additional conditions varied the injured player’s sex (male or female) or the sport (unnamed or basketball). Standardised measures were administered, including the Illness Perceptions Questionnaire-Revised, and a custom-measure of perceptions of SC seriousness (SISI). A series of one-way ANOVA’s revealed one statistically significant framing effect for the SISI ( p < .05, large effect). Post-hoc pairwise comparisons found higher SISI scores for MA compared to MI conditions. There was no difference in the player sex or sport variants. No differences were found on other outcome measures. This study replicated a MA versus MI framing effect on the SISI, however wider effects were not seen. The framing effect on community perceptions of SC may be more circumscribed than previously suggested. While this requires further investigation, minimising frames should still be avoided as per existing recommendations.
媒体对运动脑震荡（SC）的描述有助于社会对损伤的理解。然而，媒体对运动脑震荡的不准确描述（最小化）可能会阻碍人们对运动脑震荡的了解。157 名志愿者被随机分配到六个在线调查条件之一。这些调查条件使用了简短的书面体育新闻报道，其中包括非严重（MI）或严重（MA）SC 框架。其他条件则改变了受伤球员的性别（男性或女性）或运动项目（无名或篮球）。研究采用了标准化的测量方法，包括疾病感知问卷-修订版和 SC 严重性感知定制测量法（SISI）。一系列单向方差分析显示，SISI 的框架效应具有统计学意义（p < .05，大效应）。事后配对比较发现，MA 条件下的 SISI 分数高于 MI 条件下的分数。在球员性别或运动变异方面没有差异。在其他结果测量方面也未发现差异。这项研究在 SISI 上复制了 MA 与 MI 的框架效应，但没有发现更广泛的效应。对 SC 社区认知的框架效应可能比以前认为的更为有限。虽然这还需要进一步调查，但根据现有建议，仍应尽量避免框架效应。
{"title":"Media Coverage of Sports Concussion: An Experimental Study of Framing Effects on Community Injury Perceptions","authors":"Karen A. Sullivan","doi":"10.1177/21674795241292717","DOIUrl":"https://doi.org/10.1177/21674795241292717","url":null,"abstract":"The media portrayal of sports concussion (SC) contributes to community understanding of injury. However, this could be hampered by inaccurately framed (minimising) SC coverage. 157 volunteers were randomly allocated to one of six online survey conditions. The conditions used a brief written news sports report with a non-serious (MI) or serious (MA) SC frame. Additional conditions varied the injured player’s sex (male or female) or the sport (unnamed or basketball). Standardised measures were administered, including the Illness Perceptions Questionnaire-Revised, and a custom-measure of perceptions of SC seriousness (SISI). A series of one-way ANOVA’s revealed one statistically significant framing effect for the SISI ( p < .05, large effect). Post-hoc pairwise comparisons found higher SISI scores for MA compared to MI conditions. There was no difference in the player sex or sport variants. No differences were found on other outcome measures. This study replicated a MA versus MI framing effect on the SISI, however wider effects were not seen. The framing effect on community perceptions of SC may be more circumscribed than previously suggested. While this requires further investigation, minimising frames should still be avoided as per existing recommendations.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"116 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142452052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-19DOI: 10.1177/21674795241289792
Mike Milford
In 2020 the third-oldest racing team in Formula 1, Williams Racing, sold to Dorilton Capital, a global investment group. The change was a dramatic shift in the organization’s identity, from four decades of family ownership to a faceless global fund with no ties to racing. Drastic turns such as these are challenging for organizations. Shifts in identity generate uncertainty with stakeholders, a particular problem for sports organizations where identities and values are prominent. One remedy is epideictic rhetoric, a form that utilizes common values to create identification and orient stakeholders’ interpretations of the change. However, an emphasis on values can invite unwelcome scrutiny that could exacerbate problems. The Williams/Dorilton case demonstrates how organizations can rely on blandness through epideictic rhetoric that mitigates negative aspects through an emphasis on featureless continuity.
{"title":"Williams Racing and Dorilton Capital: Epideictic Blandness in Organizational Change","authors":"Mike Milford","doi":"10.1177/21674795241289792","DOIUrl":"https://doi.org/10.1177/21674795241289792","url":null,"abstract":"In 2020 the third-oldest racing team in Formula 1, Williams Racing, sold to Dorilton Capital, a global investment group. The change was a dramatic shift in the organization’s identity, from four decades of family ownership to a faceless global fund with no ties to racing. Drastic turns such as these are challenging for organizations. Shifts in identity generate uncertainty with stakeholders, a particular problem for sports organizations where identities and values are prominent. One remedy is epideictic rhetoric, a form that utilizes common values to create identification and orient stakeholders’ interpretations of the change. However, an emphasis on values can invite unwelcome scrutiny that could exacerbate problems. The Williams/Dorilton case demonstrates how organizations can rely on blandness through epideictic rhetoric that mitigates negative aspects through an emphasis on featureless continuity.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"233 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142449402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-18DOI: 10.1177/21674795241292443
Andrew C. Billings, Marie Hardin
{"title":"1,001 Manuscript Data Points: The State of Communication & Sport in 2025","authors":"Andrew C. Billings, Marie Hardin","doi":"10.1177/21674795241292443","DOIUrl":"https://doi.org/10.1177/21674795241292443","url":null,"abstract":"","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"11 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142448534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Recent shifts in societal activism have prompted an exploration of athlete activism, particularly within higher education, where social media has become a pivotal platform for social impact. This paper investigates Division I college athletes’ engagement in athlete activism through the lens of self-authorship and self-presentation on social media for racial and social justice. Existing research underscores the significance of social media in athlete activism, focusing on access barriers, advocacy efforts, and resistance against inequalities. Through an exploratory study, we investigate how college athletes’ processes of self-authorship and selfpresentation relate to social media activism. Our findings reveal three overarching themes: social media as an activist tool, empowerment, and a starting point for advocacy. The findings suggest avenues for college sports administrators to facilitate dialogue, comprehend the strategic utilization of social media in athlete activism, and acknowledge college athletes’ aspiration for increased involvement in effecting meaningful change within their communities. These insights contribute to a deeper understanding of college athletes’ contributions to social discourse and racial and social justice initiatives.
{"title":"“I Was in a Position to Enact Change:” College Athletes’ Use of Social Media for Racial and Social Justice","authors":"Tomika Ferguson, Evan Frederick, Letisha Brown, Yannick Kluch, Meg Hancock, Nina Siegfried","doi":"10.1177/21674795241289839","DOIUrl":"https://doi.org/10.1177/21674795241289839","url":null,"abstract":"Recent shifts in societal activism have prompted an exploration of athlete activism, particularly within higher education, where social media has become a pivotal platform for social impact. This paper investigates Division I college athletes’ engagement in athlete activism through the lens of self-authorship and self-presentation on social media for racial and social justice. Existing research underscores the significance of social media in athlete activism, focusing on access barriers, advocacy efforts, and resistance against inequalities. Through an exploratory study, we investigate how college athletes’ processes of self-authorship and selfpresentation relate to social media activism. Our findings reveal three overarching themes: social media as an activist tool, empowerment, and a starting point for advocacy. The findings suggest avenues for college sports administrators to facilitate dialogue, comprehend the strategic utilization of social media in athlete activism, and acknowledge college athletes’ aspiration for increased involvement in effecting meaningful change within their communities. These insights contribute to a deeper understanding of college athletes’ contributions to social discourse and racial and social justice initiatives.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"41 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142386285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-08DOI: 10.1177/21674795241290409
J.C. Abdallah, Zachary W. Arth
Sports fans are often some of the most passionate groups of fans and the use of social media can intensify those feelings, both in expressing their feelings and consumption of content. Football fans are a unique group in American sports culture, but how much difference is there within that group in terms of these behaviors? Using a social identity approach, this manuscript analyzed the degree to which team identification and fan identification played a role in the social media consumption and production in college football and National Football League (NFL) fans. A total of 586 fans responded to a survey that examined respondent’s team and fan identification, as well as social media consumption, creation, and sharing behaviors. Results indicated that college football fans generally identified with fellow fans of their favorite football team and consumed, created, and shared social media more frequently and with greater intensity than their NFL counterparts. Key differences between college football and NFL fans included fan identification predicted social media consumption and creation, while team identification predicted social media sharing among both college and NFL fans.
{"title":"Weekend (Keyboard) Warriors: Differences in Social Media Consumption and Production Between NFL and College Football Fans","authors":"J.C. Abdallah, Zachary W. Arth","doi":"10.1177/21674795241290409","DOIUrl":"https://doi.org/10.1177/21674795241290409","url":null,"abstract":"Sports fans are often some of the most passionate groups of fans and the use of social media can intensify those feelings, both in expressing their feelings and consumption of content. Football fans are a unique group in American sports culture, but how much difference is there within that group in terms of these behaviors? Using a social identity approach, this manuscript analyzed the degree to which team identification and fan identification played a role in the social media consumption and production in college football and National Football League (NFL) fans. A total of 586 fans responded to a survey that examined respondent’s team and fan identification, as well as social media consumption, creation, and sharing behaviors. Results indicated that college football fans generally identified with fellow fans of their favorite football team and consumed, created, and shared social media more frequently and with greater intensity than their NFL counterparts. Key differences between college football and NFL fans included fan identification predicted social media consumption and creation, while team identification predicted social media sharing among both college and NFL fans.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"57 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142386275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-01DOI: 10.1177/21674795241287413
Daniel E. Hartman, Brian Quick
Recognizing the pivotal role parents play in shaping their children’s attitudes and behaviors regarding sport-related concussions (SRCs), this study investigates message framing on parents’ intentions to discuss SRCs with their children. More specifically, parents were encouraged to talk to their children about the importance of recognizing SRCs and well as reporting them to their coach. In doing so, one message emphasized the benefits of youth athletes recognizing and reporting SRCs and the other highlighted the barriers. Among 249 parents with a child between the ages of 9 and 15, parents perceived benefits to SRC communication positively predicted communication intentions, while SRC knowledge and barriers had no effect. Knowledge interacted with both barriers and benefits to predict parent communication intentions. The study underscores the importance of carefully crafted messaging promoting parent-child SRC communication, highlighting the need for interventions emphasizing parents to initiate conversations about SRC with their child by highlighting the benefits of child reporting and recognizing SRCs. The results are discussed with an emphasis on the practical implications of these findings with a focus on promotional efforts aimed at parents and youth coaches.
{"title":"Exploring Message Framing's Impact on Parent-Child Communication about Sport-Related Concussions in Youth Sports","authors":"Daniel E. Hartman, Brian Quick","doi":"10.1177/21674795241287413","DOIUrl":"https://doi.org/10.1177/21674795241287413","url":null,"abstract":"Recognizing the pivotal role parents play in shaping their children’s attitudes and behaviors regarding sport-related concussions (SRCs), this study investigates message framing on parents’ intentions to discuss SRCs with their children. More specifically, parents were encouraged to talk to their children about the importance of recognizing SRCs and well as reporting them to their coach. In doing so, one message emphasized the benefits of youth athletes recognizing and reporting SRCs and the other highlighted the barriers. Among 249 parents with a child between the ages of 9 and 15, parents perceived benefits to SRC communication positively predicted communication intentions, while SRC knowledge and barriers had no effect. Knowledge interacted with both barriers and benefits to predict parent communication intentions. The study underscores the importance of carefully crafted messaging promoting parent-child SRC communication, highlighting the need for interventions emphasizing parents to initiate conversations about SRC with their child by highlighting the benefits of child reporting and recognizing SRCs. The results are discussed with an emphasis on the practical implications of these findings with a focus on promotional efforts aimed at parents and youth coaches.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"12 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142384028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-24DOI: 10.1177/21674795241286478
Yoseph Z. Mamo, Justin A. Haegele
Despite the recent growth in Paralympic sport programming and viewership on social media, there remains a limited understanding of social media users’ motivations for consuming and engaging with Paralympic content. Drawing on Uses and Gratifications (U&G) theory, the purpose of this study is to examine the motivations of social media users for consuming Paralympic content and the relationship between different types of motivations and social media engagement. Our data collection spanned six Paralympic Games, both Summer and Winter, from 2012 to 2022, resulting in the analysis of 1,297 tweets from unique X (formerly known as Twitter) users. Findings suggest that the prevalent motives for consuming Paralympics content on X include information, integration and interaction, political stance, empowerment, inspiration, and entertainment. Regarding engagement, inspirational content is most likely to be liked, while integration and interaction, and entertainment are more likely to be retweeted.
{"title":"Individuals’ Motivations and Engagement With Paralympic Content on Social Media: A Longitudinal Analysis Across Six Summer and Winter Games","authors":"Yoseph Z. Mamo, Justin A. Haegele","doi":"10.1177/21674795241286478","DOIUrl":"https://doi.org/10.1177/21674795241286478","url":null,"abstract":"Despite the recent growth in Paralympic sport programming and viewership on social media, there remains a limited understanding of social media users’ motivations for consuming and engaging with Paralympic content. Drawing on Uses and Gratifications (U&G) theory, the purpose of this study is to examine the motivations of social media users for consuming Paralympic content and the relationship between different types of motivations and social media engagement. Our data collection spanned six Paralympic Games, both Summer and Winter, from 2012 to 2022, resulting in the analysis of 1,297 tweets from unique X (formerly known as Twitter) users. Findings suggest that the prevalent motives for consuming Paralympics content on X include information, integration and interaction, political stance, empowerment, inspiration, and entertainment. Regarding engagement, inspirational content is most likely to be liked, while integration and interaction, and entertainment are more likely to be retweeted.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"59 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142317556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-10DOI: 10.1177/21674795241281803
Daniel E. Hartman, Gregory Cranmer
Sport-related concussions (SRC) are a significant health risk for athletes amalgamated by issues with underreporting. Coaches play a pivotal role in promoting safety and health, but coach-player SRC communication efforts have been insufficient at improving players’ reporting behaviors. This study considers coaches’ responses to a proposed mandate to engage in SRC communication with athletes via psychological reactance theory (PRT), with bandwagoning cues positioned as a form of social proof that heightens or mitigates persuasion. Two hundred five coaches from 20 distinct sports were exposed to one of four messages addressing a proposed SRC management policy mandating biweekly coach-player communication about SRCs. The message variations incorporated different bandwagon cues (positive, negative, absent, mixed), manipulated through user comments and emoji reactions on a simulated social media environment. Results demonstrate direct and mediated relationships between exposure to negative bandwagon cues, bandwagon perceptions, freedom threat, reactance, and opposition intentions. Our findings provide valuable insights into the dynamics of coaches’ attitudes towards SRC communication in a social media context, bridging gaps in the literature and introducing PRT to the SRC domain.
{"title":"Using Psychological Reactance and Bandwagon Cues to Explain High School Sports Coaches’ Resistance to Concussion Communucation Policies","authors":"Daniel E. Hartman, Gregory Cranmer","doi":"10.1177/21674795241281803","DOIUrl":"https://doi.org/10.1177/21674795241281803","url":null,"abstract":"Sport-related concussions (SRC) are a significant health risk for athletes amalgamated by issues with underreporting. Coaches play a pivotal role in promoting safety and health, but coach-player SRC communication efforts have been insufficient at improving players’ reporting behaviors. This study considers coaches’ responses to a proposed mandate to engage in SRC communication with athletes via psychological reactance theory (PRT), with bandwagoning cues positioned as a form of social proof that heightens or mitigates persuasion. Two hundred five coaches from 20 distinct sports were exposed to one of four messages addressing a proposed SRC management policy mandating biweekly coach-player communication about SRCs. The message variations incorporated different bandwagon cues (positive, negative, absent, mixed), manipulated through user comments and emoji reactions on a simulated social media environment. Results demonstrate direct and mediated relationships between exposure to negative bandwagon cues, bandwagon perceptions, freedom threat, reactance, and opposition intentions. Our findings provide valuable insights into the dynamics of coaches’ attitudes towards SRC communication in a social media context, bridging gaps in the literature and introducing PRT to the SRC domain.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"40 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142166079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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