Pub Date : 2022-06-03DOI: 10.1177/21674795221106118
X. Ginesta, N. I. Faedo
The objective of this article is to analyze the changes in the management model of RCD Mallorca, a LaLiga football club, with the arrival of a new, North American majority shareholder (ACQ Legacy Partners LLC) in 2016. It also analyzes journalists’ perception of the new ownership. Our method is a case study design, using qualitative methodological triangulation: a focus group discussion with non-sports executives of the entity, non-participant observation, in-depth interviews with the CEO of RCD Mallorca and its Director of Communication, as well as semi-structured interviews with journalists that regularly cover the club’s information. The results show how the club has developed its management model from one focused on the short-term to a rational and analytical one that incorporates long-term planning. Meanwhile, journalists criticize that they are experiencing a process of disintermediation, since the club ends up competing with them in content creation thanks to the potential of the new digital environment.
{"title":"The Influence of North American Ownership on the Business, Management, and Communication Model of Spanish Professional Football: A Case Study of Real Club Deportivo Mallorca (2016–2021)","authors":"X. Ginesta, N. I. Faedo","doi":"10.1177/21674795221106118","DOIUrl":"https://doi.org/10.1177/21674795221106118","url":null,"abstract":"The objective of this article is to analyze the changes in the management model of RCD Mallorca, a LaLiga football club, with the arrival of a new, North American majority shareholder (ACQ Legacy Partners LLC) in 2016. It also analyzes journalists’ perception of the new ownership. Our method is a case study design, using qualitative methodological triangulation: a focus group discussion with non-sports executives of the entity, non-participant observation, in-depth interviews with the CEO of RCD Mallorca and its Director of Communication, as well as semi-structured interviews with journalists that regularly cover the club’s information. The results show how the club has developed its management model from one focused on the short-term to a rational and analytical one that incorporates long-term planning. Meanwhile, journalists criticize that they are experiencing a process of disintermediation, since the club ends up competing with them in content creation thanks to the potential of the new digital environment.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"11 1","pages":"949 - 967"},"PeriodicalIF":2.7,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41736756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-02DOI: 10.1177/21674795221103408
Kelsey Slater, L. Burch, Matthew H. Zimmerman
The inaugural season of the National Basketball Association–supported Basketball Africa League (BAL) featured 12 teams from the African continent, competing in a Champions League-style competition. This brand-new professional endeavor featured player rosters mandated to feature a certain number of players from each of the countries in which the individual teams were based, with rosters also including a small number of foreign players. Proceeding from a Framing Theory paradigm, two coders examined the broadcasts of the BAL competition, analyzing for descriptors including physicality, intelligence, nationality, and experience. Most descriptors pertained to athlete success or failure, with significant findings for most descriptors between nationalities. Ideas for future research are also discussed.
{"title":"On the “Basketball Africa League”: Framing Analysis of the Broadcast Commentary of an African Professional Basketball League","authors":"Kelsey Slater, L. Burch, Matthew H. Zimmerman","doi":"10.1177/21674795221103408","DOIUrl":"https://doi.org/10.1177/21674795221103408","url":null,"abstract":"The inaugural season of the National Basketball Association–supported Basketball Africa League (BAL) featured 12 teams from the African continent, competing in a Champions League-style competition. This brand-new professional endeavor featured player rosters mandated to feature a certain number of players from each of the countries in which the individual teams were based, with rosters also including a small number of foreign players. Proceeding from a Framing Theory paradigm, two coders examined the broadcasts of the BAL competition, analyzing for descriptors including physicality, intelligence, nationality, and experience. Most descriptors pertained to athlete success or failure, with significant findings for most descriptors between nationalities. Ideas for future research are also discussed.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"11 1","pages":"968 - 992"},"PeriodicalIF":2.7,"publicationDate":"2022-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47933522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-01DOI: 10.1177/21674795211001937
Sean R Sadri, Nicholas R Buzzelli, Patrick Gentile, Andrew C Billings
On March 11, 2020, the National Basketball Association suspended its season after a player tested positive for COVID-19. Within days, the rest of the sports world similarly suspended play in the wake of the pandemic. This study focuses on sports media storytelling when covering athletic competition was no longer an option. Utilizing four distinct time periods and framing theory as the foundation of our theoretical framework, the content analysis examined shifts from the normal reporting routine and how those shifts morphed as pandemic information dictated. As the pandemic grew more widespread, health and safety became the predominant focus of national sports media. In spring 2020, sports news experienced a significant shift in coverage as economic and fairness frames were replaced with health, safety, and quality of life as the principal frames in the coded articles. By pinpointing the major differences in coverage across time, the study revealed that sports content and frames quickly shifted to reflect the perceived severity to the global health community, while the sources used in those articles stayed largely the same. The theoretical and applied implications of the study are discussed.
{"title":"Sports Journalism Content When No Sports Occur: Framing Athletics Amidst the COVID-19 International Pandemic.","authors":"Sean R Sadri, Nicholas R Buzzelli, Patrick Gentile, Andrew C Billings","doi":"10.1177/21674795211001937","DOIUrl":"10.1177/21674795211001937","url":null,"abstract":"<p><p>On March 11, 2020, the National Basketball Association suspended its season after a player tested positive for COVID-19. Within days, the rest of the sports world similarly suspended play in the wake of the pandemic. This study focuses on sports media storytelling when covering athletic competition was no longer an option. Utilizing four distinct time periods and framing theory as the foundation of our theoretical framework, the content analysis examined shifts from the normal reporting routine and how those shifts morphed as pandemic information dictated. As the pandemic grew more widespread, health and safety became the predominant focus of national sports media. In spring 2020, sports news experienced a significant shift in coverage as economic and fairness frames were replaced with health, safety, and quality of life as the principal frames in the coded articles. By pinpointing the major differences in coverage across time, the study revealed that sports content and frames quickly shifted to reflect the perceived severity to the global health community, while the sources used in those articles stayed largely the same. The theoretical and applied implications of the study are discussed.</p>","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"10 3","pages":"493-516"},"PeriodicalIF":2.7,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/21674795211001937","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10257430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-06DOI: 10.1177/21674795221095042
Veera Ehrlén
Participation in leisure sports is undergoing a transformation that is guided by societal and cultural changes as well as recent developments in, and the use of, digital sports media and technologies. This paper discusses how changes in leisure sports participation can be understood using mediatization as a theoretical framework. This theoretically informed analysis of change is contextualized within Finnish climbing and trail running subcultures. The paper proposes that mediatization contributes to the diversification of the sporting landscape, enables fluidity in sports communities, and strengthens commercialization of leisure sports. Additionally, the paper outlines how the dynamics of de- and reinstitutionalization of leisure sports are connected to the rise of digital media and communication.
{"title":"Mediatization and Self-Organized Leisure Sports: A Finnish Perspective","authors":"Veera Ehrlén","doi":"10.1177/21674795221095042","DOIUrl":"https://doi.org/10.1177/21674795221095042","url":null,"abstract":"Participation in leisure sports is undergoing a transformation that is guided by societal and cultural changes as well as recent developments in, and the use of, digital sports media and technologies. This paper discusses how changes in leisure sports participation can be understood using mediatization as a theoretical framework. This theoretically informed analysis of change is contextualized within Finnish climbing and trail running subcultures. The paper proposes that mediatization contributes to the diversification of the sporting landscape, enables fluidity in sports communities, and strengthens commercialization of leisure sports. Additionally, the paper outlines how the dynamics of de- and reinstitutionalization of leisure sports are connected to the rise of digital media and communication.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"10 1","pages":"913 - 930"},"PeriodicalIF":2.7,"publicationDate":"2022-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44091502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-06DOI: 10.1177/21674795221090423
Simon Ličen, Dunja Antunovic, Sunčica Bartoluci
The Olympic Games are the largest mediated sporting mega-event, and broadcasters are instrumental in ensuring their exposure and financial viability. In the digital era, the Olympics navigate technological and societal changes that contest the values of sport, carry political and economic implications, and shape the relationship between the organizers and nation states. These interdependencies vary by global regions. This study examines the mediatization of sport as manifested in digital Olympic content published on Facebook during the Tokyo Olympics by public service media (PSM) in Croatia and Slovenia—two countries inconsistently assigned to either Central and Eastern Europe or Southeast Europe. These PSM face a host of challenges, including rising media rights costs, digitalization, and political interference, while continuing to broadcast the Olympics. On their Facebook pages, contest-related updates were the primary type of content, general news and especially human interest content was rare, critical posts were virtually non-existent, and “home” athletes were politicized conspicuously. Mediatization in this region seems delayed, facilitates event-focused and decontextualized sport content, and appears central in promoting patriotic narratives. On social media, broadcasters perpetuate problematic practices characteristic of sport media and only partially fulfill the roles traditionally ascribed to PSM.
{"title":"A Public Service? Mediatization of the Olympic Games in Croatia and Slovenia","authors":"Simon Ličen, Dunja Antunovic, Sunčica Bartoluci","doi":"10.1177/21674795221090423","DOIUrl":"https://doi.org/10.1177/21674795221090423","url":null,"abstract":"The Olympic Games are the largest mediated sporting mega-event, and broadcasters are instrumental in ensuring their exposure and financial viability. In the digital era, the Olympics navigate technological and societal changes that contest the values of sport, carry political and economic implications, and shape the relationship between the organizers and nation states. These interdependencies vary by global regions. This study examines the mediatization of sport as manifested in digital Olympic content published on Facebook during the Tokyo Olympics by public service media (PSM) in Croatia and Slovenia—two countries inconsistently assigned to either Central and Eastern Europe or Southeast Europe. These PSM face a host of challenges, including rising media rights costs, digitalization, and political interference, while continuing to broadcast the Olympics. On their Facebook pages, contest-related updates were the primary type of content, general news and especially human interest content was rare, critical posts were virtually non-existent, and “home” athletes were politicized conspicuously. Mediatization in this region seems delayed, facilitates event-focused and decontextualized sport content, and appears central in promoting patriotic narratives. On social media, broadcasters perpetuate problematic practices characteristic of sport media and only partially fulfill the roles traditionally ascribed to PSM.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"10 1","pages":"931 - 950"},"PeriodicalIF":2.7,"publicationDate":"2022-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49462793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-06DOI: 10.1177/21674795221090425
K. Frandsen, Kirstine Landgrebe
Using the Danish Superliga as a case, this article explores how football’s implementation of a video assistant referee (VAR) instigates complex processes of change which imply not only a further decrease in football’s institutional autonomy, but also intensifies inequality. It is argued that the implementation has to be seen from the perspective of professional football’s historical relationship with broadcast television; however, implementation of VAR represents a qualitative shift in the digital age, in which football’s dependence on media reaches a new functional level. André Jansson’s critical conceptualization of mediatization as transactional, ritual, and functional dependence is used as a framework for exploring how values, roles, and practices are under transformation among players, coach/managers, and referees. The analysis illustrates how the small-nation context, existing national and international hegemonic structures, and inequalities in combination with media logic and economics play a significant role and influence ongoing renegotiations of values and practices among these key actors. It also shows how refereeing is becoming much more complex with VAR, moving the pressure to the new role as video assistant referee, creating dilemmas in the team of referees and changing the authority of the referee from an individual into a more collective matter.
{"title":"Video Assistant Referee in a Small-Nation Context: Intensified Mediatization","authors":"K. Frandsen, Kirstine Landgrebe","doi":"10.1177/21674795221090425","DOIUrl":"https://doi.org/10.1177/21674795221090425","url":null,"abstract":"Using the Danish Superliga as a case, this article explores how football’s implementation of a video assistant referee (VAR) instigates complex processes of change which imply not only a further decrease in football’s institutional autonomy, but also intensifies inequality. It is argued that the implementation has to be seen from the perspective of professional football’s historical relationship with broadcast television; however, implementation of VAR represents a qualitative shift in the digital age, in which football’s dependence on media reaches a new functional level. André Jansson’s critical conceptualization of mediatization as transactional, ritual, and functional dependence is used as a framework for exploring how values, roles, and practices are under transformation among players, coach/managers, and referees. The analysis illustrates how the small-nation context, existing national and international hegemonic structures, and inequalities in combination with media logic and economics play a significant role and influence ongoing renegotiations of values and practices among these key actors. It also shows how refereeing is becoming much more complex with VAR, moving the pressure to the new role as video assistant referee, creating dilemmas in the team of referees and changing the authority of the referee from an individual into a more collective matter.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"10 1","pages":"811 - 829"},"PeriodicalIF":2.7,"publicationDate":"2022-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49635006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-04DOI: 10.1177/21674795221092034
C. Henderson, Thomas P. Oates
Liverpool’s elite soccer clubs are at once carefully managed global brands and local institutions infused with community values. As billion-dollar companies, Liverpool FC and Everton FC deploy a tactic we call “branded solidarity”: leveraging the historical enactment of leftist politics in the city to appeal to a broader, global audience through value-laden marketing campaigns that frame the clubs as authentic representations of working-class solidarity. By reducing local traditions to marketable symbols of community, the clubs encounter resistance from fans, who periodically place limits on the capitalist endeavors of the clubs. In this paper, we offer a conjunctural analysis that focuses on the tensions and contradictions of branded solidarity through a close reading of each club’s marketing campaigns and discusses how these tensions played a role in the demise of the short-lived European Super League.
{"title":"This Means More: Branded Solidarity at Liverpool’s Soccer Clubs","authors":"C. Henderson, Thomas P. Oates","doi":"10.1177/21674795221092034","DOIUrl":"https://doi.org/10.1177/21674795221092034","url":null,"abstract":"Liverpool’s elite soccer clubs are at once carefully managed global brands and local institutions infused with community values. As billion-dollar companies, Liverpool FC and Everton FC deploy a tactic we call “branded solidarity”: leveraging the historical enactment of leftist politics in the city to appeal to a broader, global audience through value-laden marketing campaigns that frame the clubs as authentic representations of working-class solidarity. By reducing local traditions to marketable symbols of community, the clubs encounter resistance from fans, who periodically place limits on the capitalist endeavors of the clubs. In this paper, we offer a conjunctural analysis that focuses on the tensions and contradictions of branded solidarity through a close reading of each club’s marketing campaigns and discusses how these tensions played a role in the demise of the short-lived European Super League.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"11 1","pages":"1011 - 1033"},"PeriodicalIF":2.7,"publicationDate":"2022-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47522217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.1177/21674795221093722
Jessica Noske-Turner, E. Pullen, M. Magalasi, D. Haslett, J. Tacchi
The purpose of this commentary is to discuss how Paralympic coverage in sub-Saharan Africa can be effectively mobilised to stimulate discursive and structural change around disability. Paralympic coverage has demonstrated its pedagogical power to engage public(s) and challenge stigma toward disability. Yet, the Global picture of Paralympic broadcasting is deeply uneven, with audiences in parts of the Global South afforded limited opportunities to watch the Games. Considering this, the International Paralympic Committee has begun to broadcast Paralympic coverage across sub-Saharan Africa with an explicit aim to challenge stigma toward disability. In this article, we draw on examples from research to argue that ideas from the field of Communication for Social Change (CfSC) can add value towards this aim. We begin by providing a brief overview of CfSC before critically examining one of the field’s key concepts – Communicative (E)ecologies. Following this, we critically reflect on the potential of Paralympic broadcasting as a vehicle for social change and disability rights agendas in sub-Saharan Africa. We argue that thinking with CfSC concepts show the importance of a ‘decentred’ media approach that engages with disability community advocacy groups, localised communication activities and practices, and culturally specific disability narratives.
{"title":"Paralympic Broadcasting in Sub-Saharan Africa: Sport, Media and Communication for Social Change","authors":"Jessica Noske-Turner, E. Pullen, M. Magalasi, D. Haslett, J. Tacchi","doi":"10.1177/21674795221093722","DOIUrl":"https://doi.org/10.1177/21674795221093722","url":null,"abstract":"The purpose of this commentary is to discuss how Paralympic coverage in sub-Saharan Africa can be effectively mobilised to stimulate discursive and structural change around disability. Paralympic coverage has demonstrated its pedagogical power to engage public(s) and challenge stigma toward disability. Yet, the Global picture of Paralympic broadcasting is deeply uneven, with audiences in parts of the Global South afforded limited opportunities to watch the Games. Considering this, the International Paralympic Committee has begun to broadcast Paralympic coverage across sub-Saharan Africa with an explicit aim to challenge stigma toward disability. In this article, we draw on examples from research to argue that ideas from the field of Communication for Social Change (CfSC) can add value towards this aim. We begin by providing a brief overview of CfSC before critically examining one of the field’s key concepts – Communicative (E)ecologies. Following this, we critically reflect on the potential of Paralympic broadcasting as a vehicle for social change and disability rights agendas in sub-Saharan Africa. We argue that thinking with CfSC concepts show the importance of a ‘decentred’ media approach that engages with disability community advocacy groups, localised communication activities and practices, and culturally specific disability narratives.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"10 1","pages":"1001 - 1015"},"PeriodicalIF":2.7,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46565339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-29DOI: 10.1177/21674795221091814
Natalie Bunch, Beth A. Cianfrone
There is a rise in athletes and sports organizations utilizing social media activism to discuss social injustices. Social media staff are tasked with communicating such messages, often with little insight into how it impacts their athletes. Empirical research is necessary to understand the perspectives of athletes to inform best practices for the staff. The purpose of this study was to assess college student-athletes’ perceptions of their athletic departments’ involvement in promoting racial justice and the Black Lives Matter movement on social media. We surveyed 273 student-athletes from 40 universities for their perspectives. Quantitatively, we explored four factors: affective responses to the posts, perceived conflict, the role of the athletic department in using social media to discuss the topic, and the perceived qualifications of the athletic department to post about the topic. MANOVA revealed Black student-athletes were significantly more likely to believe that it was the athletic department’s role to address racial justice than their non-Black counterparts, with no significant differences in the other three factors. Qualitatively, student-athletes’ reactions were classified into three themes: social activism communication strategy, strategies to develop race conscious culture, and challenges to social media activism. Athletic department staff can utilize the findings to implement a strategy.
{"title":"“Posting More than Just a Black Square”: National Collegiate Athletic Association Student-Athletes’ Perceptions of the Athletic Department’s Role in Social Media, Racial Justice, and the Black Lives Matter Movement","authors":"Natalie Bunch, Beth A. Cianfrone","doi":"10.1177/21674795221091814","DOIUrl":"https://doi.org/10.1177/21674795221091814","url":null,"abstract":"There is a rise in athletes and sports organizations utilizing social media activism to discuss social injustices. Social media staff are tasked with communicating such messages, often with little insight into how it impacts their athletes. Empirical research is necessary to understand the perspectives of athletes to inform best practices for the staff. The purpose of this study was to assess college student-athletes’ perceptions of their athletic departments’ involvement in promoting racial justice and the Black Lives Matter movement on social media. We surveyed 273 student-athletes from 40 universities for their perspectives. Quantitatively, we explored four factors: affective responses to the posts, perceived conflict, the role of the athletic department in using social media to discuss the topic, and the perceived qualifications of the athletic department to post about the topic. MANOVA revealed Black student-athletes were significantly more likely to believe that it was the athletic department’s role to address racial justice than their non-Black counterparts, with no significant differences in the other three factors. Qualitatively, student-athletes’ reactions were classified into three themes: social activism communication strategy, strategies to develop race conscious culture, and challenges to social media activism. Athletic department staff can utilize the findings to implement a strategy.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"10 1","pages":"1023 - 1052"},"PeriodicalIF":2.7,"publicationDate":"2022-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43121218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-29DOI: 10.1177/21674795221090416
Olan K. M. Scott, B. Li
This study explored how nationalism unfolded within the Australian broadcast of the 2018 Commonwealth Games that were held on the Gold Coast, Australia. Applying social-categorization theory, over 31 hours of the total coverage was content analyzed for name mentions, description of success or failure, and personality and physicality of the athletes. Results of this study underscore large differences in the amount of commentary that was provided to Australians and non-Australians during the broadcasts, with Australians being mentioned more than non-Australian athletes. As Australia performed well at the Commonwealth Games, Australians featured highly on both the top most-mentioned athletes list and the overall percentage of name mentions also favored Australians. The Seven Network emphasized Australian athletes to its viewers, as Australian viewers would share many of the group characteristics with athletes who were featured on television. This study contributes to the literature by uncovering how in-group members were portrayed in the Australian sports context while also providing insight into how consumers’ media consumption could potentially affect how the network broadcasts the Commonwealth Games from a nationally partisan perspective.
{"title":"Covering the Home Nation at Its Home Games: An Analysis of Australian Nationalistic Broadcast Coverage of the 2018 Commonwealth Games","authors":"Olan K. M. Scott, B. Li","doi":"10.1177/21674795221090416","DOIUrl":"https://doi.org/10.1177/21674795221090416","url":null,"abstract":"This study explored how nationalism unfolded within the Australian broadcast of the 2018 Commonwealth Games that were held on the Gold Coast, Australia. Applying social-categorization theory, over 31 hours of the total coverage was content analyzed for name mentions, description of success or failure, and personality and physicality of the athletes. Results of this study underscore large differences in the amount of commentary that was provided to Australians and non-Australians during the broadcasts, with Australians being mentioned more than non-Australian athletes. As Australia performed well at the Commonwealth Games, Australians featured highly on both the top most-mentioned athletes list and the overall percentage of name mentions also favored Australians. The Seven Network emphasized Australian athletes to its viewers, as Australian viewers would share many of the group characteristics with athletes who were featured on television. This study contributes to the literature by uncovering how in-group members were portrayed in the Australian sports context while also providing insight into how consumers’ media consumption could potentially affect how the network broadcasts the Commonwealth Games from a nationally partisan perspective.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"1 1","pages":"1139 - 1160"},"PeriodicalIF":2.7,"publicationDate":"2022-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75501222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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