Working Holiday Makers (WHMs) have become a significant yet understudied group in Indigenous tourism. This study investigates WHMs on Lanyu (Orchid Island), Taiwan, focusing on how their motivations shape environmentally responsible behavior (ERB), social interaction, and place attachment. Data were collected through 27 semi-structured interviews and participant observation during the summers of 2022 and 2023.
Using Alderfer's Existence–Relatedness–Growth (ERG) theory, the study develops a motivation-based typology comprising five WHM types: transactional-, spiritual-, humanistic-, ecological-, and holistic-oriented. Findings reveal substantial diversity: holistic-oriented WHMs, motivated by both ecological and humanistic concerns, demonstrated the strongest cultural sensitivity, place attachment, and ERB. In contrast, transactional- and spiritual-oriented WHMs engaged minimally with Tao lifeways or ecological initiatives, while humanistic- and ecological-oriented WHMs displayed moderate involvement.
By situating WHMs as ethically embedded participants rather than transient laborers, the study reframes their roles in Indigenous tourism. Results highlight how relational immersion, ecological participation, and respect for cultural protocols can transform pragmatic or escapist motivations into growth-oriented commitments. This perspective advances visitor typology debates, contributes to Indigenous tourism scholarship, and provides practical insights for cultivating sustainable, Indigenous-led tourism.
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