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Sport Marketing Quarterly最新文献

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The Dark Side of Spectator Behavior: Effects of Spectator Dysfunctional Behavior on Anger, Rumination, and Revisit Intention 旁观者行为的阴暗面:旁观者功能失调行为对愤怒、反刍和重访意图的影响
IF 1.5 4区 管理学 Q3 BUSINESS Pub Date : 2020-01-01 DOI: 10.32731/smq.293.092020.06
K. Kim, K. Byon
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引用次数: 5
Measuring Sponsorship Effectiveness: Designing an Alternative Approach 衡量赞助效果:设计一种替代方法
IF 1.5 4区 管理学 Q3 BUSINESS Pub Date : 2020-01-01 DOI: 10.32731/smq.oa.092020.01
Gashaw Abeza, Benoît Séguin, P. Carton, Susan Holland
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引用次数: 0
The Influence of Personal Tendencies, Situational Power State, and Social Exclusion on Distinctive Consumption Choice 个人倾向、情境权力状态和社会排斥对独特消费选择的影响
IF 1.5 4区 管理学 Q3 BUSINESS Pub Date : 2020-01-01 DOI: 10.32731/smq.293.092020.05
Hyunwoo Kim, Byung-Kwon Park, C. Lim, Jisuk Chang
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引用次数: 0
A Gratification Model of Sport Team Mobile Application Usage 体育团队移动应用使用的满足模型
IF 1.5 4区 管理学 Q3 BUSINESS Pub Date : 2020-01-01 DOI: 10.32731/smq.293.092020.01
Hansol Hwang, HyeJoo Yang, Antonio S. Williams, P. Pedersen
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引用次数: 3
Nonlocal Fandom: Effects of Geographic Distance, Geographic Identity, and Local Competition on Team Identification 非本土粉丝:地理距离、地理认同和本土竞争对团队认同的影响
IF 1.5 4区 管理学 Q3 BUSINESS Pub Date : 2019-12-01 DOI: 10.32731/smq.284.122019.02
K. Reifurth, M. Bernthal, Khalid Ballouli, D. Collins
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引用次数: 4
Follower Segments Within and Across the Social Media Networks of Major Professional Sport Organizations 主要职业体育组织社交媒体网络内外的追随者群体
IF 1.5 4区 管理学 Q3 BUSINESS Pub Date : 2019-12-01 DOI: 10.32731/smq.284.122019.04
M. Naraine
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引用次数: 22
Corporate Sponsorship in College Football; An fMRI Study Measuring the Effectiveness of Corporate Branding Across Rival Teams 大学橄榄球运动中的企业赞助一项测量竞争对手团队企业品牌有效性的功能磁共振成像研究
IF 1.5 4区 管理学 Q3 BUSINESS Pub Date : 2019-12-01 DOI: 10.32731/smq.284.122019.03
Davis Martin, Kyle M. Townsend, Yun Wang, G. Deshpande
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引用次数: 3
Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones 智能体育迷:影响智能手机体育消费的因素
IF 1.5 4区 管理学 Q3 BUSINESS Pub Date : 2019-12-01 DOI: 10.32731/smq.284.122019.01
Sylvia M. Chan-Olmsted, Min Xiao
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引用次数: 14
How Major League Teams Hire Entry Level Ticket Sales Representatives: A Qualitative Analysis 大联盟球队如何雇用入门级门票销售代表:定性分析
IF 1.5 4区 管理学 Q3 BUSINESS Pub Date : 2019-09-16 DOI: 10.32731/smq.283.092019.04
N. Popp, M. G. Harrolle, Janelle E. Wells
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引用次数: 5
Meta-Analytic Review of Sport Consumption: Factors Affecting Attendance to Sporting Events 体育消费的元分析综述:影响体育赛事出勤率的因素
IF 1.5 4区 管理学 Q3 BUSINESS Pub Date : 2019-09-16 DOI: 10.32731/smq.283.092019.01
Yukyoum Kim, M. Magnusen, Minjung Kim, Hyun-Woo Lee
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引用次数: 26
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Sport Marketing Quarterly
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