Pub Date : 2023-07-13DOI: 10.1177/14673584231188847
Arnold Japutra, S. Loureiro, S. Molinillo, Haryani Primanti
This study aims to examine how values (i.e., individual and social values) influence customer engagement after managing a service failure in the thermal spa hotel context, and the mediating roles of perceived justice and brand experience. The data was collected from a survey of guests of luxury thermal spa hotels in Portugal, and the research model was assessed using partial least squares structural equation modeling. The results show that individual values affect perceived justice and brand experience, which in turn contribute to a higher level of customer engagement. Brand experience is a better mediator of the relationship between individual values and customer engagement than perceived justice. The novelty of this study is highlighted by the mediating effects of perceived justice and brand experience on the relationship between individual values and customer engagement.
{"title":"Influence of individual and social values on customer engagement in luxury thermal spa hotels: The mediating roles of perceived justice and brand experience","authors":"Arnold Japutra, S. Loureiro, S. Molinillo, Haryani Primanti","doi":"10.1177/14673584231188847","DOIUrl":"https://doi.org/10.1177/14673584231188847","url":null,"abstract":"This study aims to examine how values (i.e., individual and social values) influence customer engagement after managing a service failure in the thermal spa hotel context, and the mediating roles of perceived justice and brand experience. The data was collected from a survey of guests of luxury thermal spa hotels in Portugal, and the research model was assessed using partial least squares structural equation modeling. The results show that individual values affect perceived justice and brand experience, which in turn contribute to a higher level of customer engagement. Brand experience is a better mediator of the relationship between individual values and customer engagement than perceived justice. The novelty of this study is highlighted by the mediating effects of perceived justice and brand experience on the relationship between individual values and customer engagement.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49015710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-09DOI: 10.1177/14673584231188917
Mohammad Shahidul Islam
This paper examines how Shakespeare’s thoughts on hospitality still resonate with modern-day hotel guests. Focusing on three plays - Romeo and Juliet, Macbeth, and The Tempest - we analyze the nuances of hospitality as depicted by Shakespeare and explore the implications of his insights for modern hotel managers. Shakespeare’s portrayal of hospitality as paradoxical highlights the importance of balancing customer expectations and corporate goals to enhance guest satisfaction and loyalty. Drawing from the mentioned plays, we propose practical strategies for creating a hospitable environment and building positive guest-employee reciprocity and relationships. This paper provides significant conceptual implications for the hospitality industry and offers actionable insights by proposing a business model for hotel managers to adapt Shakespearean hospitality concepts into practice.
{"title":"Striking a paradoxical balance: Shakespearean insights for hospitality management","authors":"Mohammad Shahidul Islam","doi":"10.1177/14673584231188917","DOIUrl":"https://doi.org/10.1177/14673584231188917","url":null,"abstract":"This paper examines how Shakespeare’s thoughts on hospitality still resonate with modern-day hotel guests. Focusing on three plays - Romeo and Juliet, Macbeth, and The Tempest - we analyze the nuances of hospitality as depicted by Shakespeare and explore the implications of his insights for modern hotel managers. Shakespeare’s portrayal of hospitality as paradoxical highlights the importance of balancing customer expectations and corporate goals to enhance guest satisfaction and loyalty. Drawing from the mentioned plays, we propose practical strategies for creating a hospitable environment and building positive guest-employee reciprocity and relationships. This paper provides significant conceptual implications for the hospitality industry and offers actionable insights by proposing a business model for hotel managers to adapt Shakespearean hospitality concepts into practice.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46117308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-01DOI: 10.1177/14673584231186535
Suhaib Aamir, N. Atsan, Mohammad Saud Khan
Travel agents’ adoption of digital technologies to digitally transform their businesses has seen a rapid surge in recent years in the tourism industry. Multisided Platforms (MSPs) have been one of those digital technologies that digitally transformed brick-and-mortar travel agents to have access to online tools and modules for searching, comparing, and booking travel content. This study examines the factors that are taken into consideration by travel agents in the three phases of the adoption process, namely, pre-adoption, during-adoption, and post-adoption phases. A qualitative study was taken up for this purpose and seventeen semi-structured interviews were conducted with international travel agents. The findings of this study were twofold. First, the findings of the study adhered to the existing factors of the diffusion of innovation (DOI) model such as relative advantage, compatibility, complexity, trialability, and observability, as crucial factors for adopting MSPs. Second, the findings of the study extended the DOI model by proposing two other factors, supportability, and integrability, which were deemed crucial by travel agents when adopting MSPs. The study shows that as part and parcel of the DOI model, travel agents by adopting MSPs get access to global content from multiple-channels and multiple-providers easily and securely. The study discusses practical and theoretical implications.
{"title":"Going digital with multisided-platforms: Assessing the innovation adoption process from the perspectives of travel agents","authors":"Suhaib Aamir, N. Atsan, Mohammad Saud Khan","doi":"10.1177/14673584231186535","DOIUrl":"https://doi.org/10.1177/14673584231186535","url":null,"abstract":"Travel agents’ adoption of digital technologies to digitally transform their businesses has seen a rapid surge in recent years in the tourism industry. Multisided Platforms (MSPs) have been one of those digital technologies that digitally transformed brick-and-mortar travel agents to have access to online tools and modules for searching, comparing, and booking travel content. This study examines the factors that are taken into consideration by travel agents in the three phases of the adoption process, namely, pre-adoption, during-adoption, and post-adoption phases. A qualitative study was taken up for this purpose and seventeen semi-structured interviews were conducted with international travel agents. The findings of this study were twofold. First, the findings of the study adhered to the existing factors of the diffusion of innovation (DOI) model such as relative advantage, compatibility, complexity, trialability, and observability, as crucial factors for adopting MSPs. Second, the findings of the study extended the DOI model by proposing two other factors, supportability, and integrability, which were deemed crucial by travel agents when adopting MSPs. The study shows that as part and parcel of the DOI model, travel agents by adopting MSPs get access to global content from multiple-channels and multiple-providers easily and securely. The study discusses practical and theoretical implications.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48467896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-21DOI: 10.1177/14673584231172376
Asad A. Aburumman, Mohamed Abou-Shouk, Nagwa Zouair, M. Abdel-Jalil
Domestic travel is a significant path to revive tourism during crises. Tourist destinations use it to compensate for the decline in international tourist arrivals. This study aims to investigate the influence of risks of health crises on domestic travel intention in the UAE, Egypt, and Jordan. It also measures the moderation role of destination image to decrease the impact of health-perceived risks on local travel intentions. A questionnaire was addressed to domestic tourists in the three countries (i.e. UAE, Egypt, and Jordan) to collect data and findings revealed that health risks are of negative influence on local travel intention, and that safe destination image partially decreases the negative impact of perceived risks on travel intentions. Significant implications for destination planners and marketers are then presented.
{"title":"The effect of health-perceived risks on domestic travel intention: The moderating role of destination image","authors":"Asad A. Aburumman, Mohamed Abou-Shouk, Nagwa Zouair, M. Abdel-Jalil","doi":"10.1177/14673584231172376","DOIUrl":"https://doi.org/10.1177/14673584231172376","url":null,"abstract":"Domestic travel is a significant path to revive tourism during crises. Tourist destinations use it to compensate for the decline in international tourist arrivals. This study aims to investigate the influence of risks of health crises on domestic travel intention in the UAE, Egypt, and Jordan. It also measures the moderation role of destination image to decrease the impact of health-perceived risks on local travel intentions. A questionnaire was addressed to domestic tourists in the three countries (i.e. UAE, Egypt, and Jordan) to collect data and findings revealed that health risks are of negative influence on local travel intention, and that safe destination image partially decreases the negative impact of perceived risks on travel intentions. Significant implications for destination planners and marketers are then presented.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43927366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-20DOI: 10.1177/14673584231184161
K. Ghazi, H. Kattara, I. Salem, Mohammad Nabil Shaaban
This research exhibits and empirically validates an expansion of the Unified Theory of Acceptance and Use of Technology (UTAUT2) and integrates artificial intelligence (AI) and pandemic threats to explain customers’ utilitarian-versus-emotional behavioral intentions towards AI-adopting hotels amid and post-COVID-19. Utilizing data gathered from 416 customers, the findings confirmed that customers’ perceived importance of AI amid and post-COVID-19 has a direct positive effect on their behavioral intentions towards hotels adopting those technologies, with perceived benefits of technology playing a more significant mediating role than customers’ trust intervening in that correlation. This provides evidence for the utilitarian perception of customers during crises and offers updated insights into the dynamics that constitute and trigger hotel customers’ behavioral intentions toward AI. The results provide hoteliers with a valid understanding and rationalization of how to utilize AI to address customers’ crucial concerns and interests amid and post-COVID-19 and in similar crises.
{"title":"Benefit-triggered or trust-guided? Investigation of customers’ perceptions towards AI-adopting hotels amid and post COVID-19 pandemic","authors":"K. Ghazi, H. Kattara, I. Salem, Mohammad Nabil Shaaban","doi":"10.1177/14673584231184161","DOIUrl":"https://doi.org/10.1177/14673584231184161","url":null,"abstract":"This research exhibits and empirically validates an expansion of the Unified Theory of Acceptance and Use of Technology (UTAUT2) and integrates artificial intelligence (AI) and pandemic threats to explain customers’ utilitarian-versus-emotional behavioral intentions towards AI-adopting hotels amid and post-COVID-19. Utilizing data gathered from 416 customers, the findings confirmed that customers’ perceived importance of AI amid and post-COVID-19 has a direct positive effect on their behavioral intentions towards hotels adopting those technologies, with perceived benefits of technology playing a more significant mediating role than customers’ trust intervening in that correlation. This provides evidence for the utilitarian perception of customers during crises and offers updated insights into the dynamics that constitute and trigger hotel customers’ behavioral intentions toward AI. The results provide hoteliers with a valid understanding and rationalization of how to utilize AI to address customers’ crucial concerns and interests amid and post-COVID-19 and in similar crises.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":"1 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42289860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-13DOI: 10.1177/14673584231184160
Orit Unger, Natan Uriely
The temporary cessation of air travel imposed by the COVID-19 pandemic provided business travelers with an opportunity to mentally “zoom out” and reflect on their suspended hypermobile lifestyle. The present study used these circumstances to reexamine three key issues in the literature pre-pandemic: (a) the costs and benefits of a hypermobile lifestyle; (b) the justification of business trips given the option of online meetings; and (c) the role of tourism in shaping the business trip experience. An interpretive analysis of in-depth interviews with grounded business travelers conducted at the height of the pandemic revealed that the lack of frequent travel improved work-life balance but evoked a longing for tourism-related experiences, such as change, novelty, and pleasure. Grounded business travelers also proclaimed that the lack of physical proximity to colleagues caused by the suspension of travel was followed by difficulties in generating new business relationships and nurturing creativity at work. The study presented the costs and benefits of immobility as a reverse image of hypermobility, reinforcing the notion of hypermobility as a stressful but exciting lifestyle. It showed that physical proximity with colleagues cannot be fully replaced by online meetings, supporting the opinion that stresses the need for business trips. By suggesting that tourism-related experiences serve as anchor points for the reconstruction of memories and longing in the minds of grounded business travelers, the study confirmed that tourism-related experiences are important components of business trips.
{"title":"Reflections on hypermobility: A study of business travelers during the COVID-19 pandemic","authors":"Orit Unger, Natan Uriely","doi":"10.1177/14673584231184160","DOIUrl":"https://doi.org/10.1177/14673584231184160","url":null,"abstract":"The temporary cessation of air travel imposed by the COVID-19 pandemic provided business travelers with an opportunity to mentally “zoom out” and reflect on their suspended hypermobile lifestyle. The present study used these circumstances to reexamine three key issues in the literature pre-pandemic: (a) the costs and benefits of a hypermobile lifestyle; (b) the justification of business trips given the option of online meetings; and (c) the role of tourism in shaping the business trip experience. An interpretive analysis of in-depth interviews with grounded business travelers conducted at the height of the pandemic revealed that the lack of frequent travel improved work-life balance but evoked a longing for tourism-related experiences, such as change, novelty, and pleasure. Grounded business travelers also proclaimed that the lack of physical proximity to colleagues caused by the suspension of travel was followed by difficulties in generating new business relationships and nurturing creativity at work. The study presented the costs and benefits of immobility as a reverse image of hypermobility, reinforcing the notion of hypermobility as a stressful but exciting lifestyle. It showed that physical proximity with colleagues cannot be fully replaced by online meetings, supporting the opinion that stresses the need for business trips. By suggesting that tourism-related experiences serve as anchor points for the reconstruction of memories and longing in the minds of grounded business travelers, the study confirmed that tourism-related experiences are important components of business trips.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44288012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-10DOI: 10.1177/14673584231182992
Mohamed Mousa, Hala A. Abdelgaffar
The aim of this paper is to explore how Syrian entrepreneurs in Egypt might ensure the inclusion of Egyptian employees in their restaurants in return for gratitude for the good treatment they receive from that country. The empirical sample comprises 54 semi-structured interviews with employees working full-time in restaurants owned by Syrians in Egypt. The findings showed that the previous disappointments and hardships of the refugees shape their way of thinking and behaving. The interviews indicated that Syrian refugees in Egypt return the gratitude they receive from their host country with long working hours, low financial incentives, and second-class treatment for their Egyptian employees. Moreover, the findings also indicated that guaranteeing Syrian entrepreneurs ongoing action resources (access to education, health, the labour market), emancipative values (ongoing tolerance from the host-country citizens) and civic entitlement (laws to secure freedom for Syrian refugees) might result in him or her feeling like the master that the citizens of the host country should please because he has suffered a lot in his country of origin.
{"title":"They sell Shawarma and pain: How do refugee entrepreneurs include host-country citizens? Evidence from a non-Western country","authors":"Mohamed Mousa, Hala A. Abdelgaffar","doi":"10.1177/14673584231182992","DOIUrl":"https://doi.org/10.1177/14673584231182992","url":null,"abstract":"The aim of this paper is to explore how Syrian entrepreneurs in Egypt might ensure the inclusion of Egyptian employees in their restaurants in return for gratitude for the good treatment they receive from that country. The empirical sample comprises 54 semi-structured interviews with employees working full-time in restaurants owned by Syrians in Egypt. The findings showed that the previous disappointments and hardships of the refugees shape their way of thinking and behaving. The interviews indicated that Syrian refugees in Egypt return the gratitude they receive from their host country with long working hours, low financial incentives, and second-class treatment for their Egyptian employees. Moreover, the findings also indicated that guaranteeing Syrian entrepreneurs ongoing action resources (access to education, health, the labour market), emancipative values (ongoing tolerance from the host-country citizens) and civic entitlement (laws to secure freedom for Syrian refugees) might result in him or her feeling like the master that the citizens of the host country should please because he has suffered a lot in his country of origin.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46116799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-08DOI: 10.1177/14673584231182956
Liyong Wang
Distribution channel relationships are highly relevant in the tourism industry. The social exchange theory (SET) is a popular theoretical framework for exploring such inter-organizational relationships because it concerns economic and social interactions. However, the social exchange theory has rarely been applied to the tourism industry. The current study addresses this research gap and applies the social exchange theory in tourism. In-depth interviews were conducted with accommodation providers and tour operators in Japan to examine the dynamics of their relationships. Respondents confirmed the importance and difficulty of managing distribution channel relationships. Due to growing online platforms, traditional tour operators are losing channel power and accommodation providers depend less on them. Nevertheless, both sides highlighted the importance of commitment to maintain long-term healthy relationships. Apart from the theoretical contribution, this study also provides valuable managerial implications. It recommends that accommodation providers should develop a consistent multi-channel strategy and pricing strategy to avoid unnecessary channel conflicts with intermediaries. Traditional tour operators should innovate themselves in order not to be disintermediated, instead of relying on the old business model.
{"title":"Relational exchanges in the tourism distribution channels: An exploratory study on accommodation providers and tour operators","authors":"Liyong Wang","doi":"10.1177/14673584231182956","DOIUrl":"https://doi.org/10.1177/14673584231182956","url":null,"abstract":"Distribution channel relationships are highly relevant in the tourism industry. The social exchange theory (SET) is a popular theoretical framework for exploring such inter-organizational relationships because it concerns economic and social interactions. However, the social exchange theory has rarely been applied to the tourism industry. The current study addresses this research gap and applies the social exchange theory in tourism. In-depth interviews were conducted with accommodation providers and tour operators in Japan to examine the dynamics of their relationships. Respondents confirmed the importance and difficulty of managing distribution channel relationships. Due to growing online platforms, traditional tour operators are losing channel power and accommodation providers depend less on them. Nevertheless, both sides highlighted the importance of commitment to maintain long-term healthy relationships. Apart from the theoretical contribution, this study also provides valuable managerial implications. It recommends that accommodation providers should develop a consistent multi-channel strategy and pricing strategy to avoid unnecessary channel conflicts with intermediaries. Traditional tour operators should innovate themselves in order not to be disintermediated, instead of relying on the old business model.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47250253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-08DOI: 10.1177/14673584231182971
D. Amaro, A. Caldeira, C. Seabra
Transformative tourism experiences are gaining increasing attention due to a shift in research towards longer-lasting experiences that have a greater impact on tourists' happiness. However, the existing body of knowledge on this topic remains disjointed, with different approaches appearing to be disconnected. Therefore, the purpose of this conceptual paper is to further clarify and integrate various theories and lines of research on transformative tourist experiences. It proposes a managerial approach, as an offering, within the framework of the experience economy, and a consumer approach, as an inner-oriented product, within the scope of transformation experiences theories. Although these perspectives may seem quite dissimilar, they are complementary, as inner changes in tourists must occur for any offer to be truly transformative. This paper aims to provide a more coherent and comprehensive conceptualization of transformative experiences by incorporating both managerial and consumer perspectives. It also pretends to support tourism stakeholders and destination planners in designing and developing more impactful and potentially transformative tourism experiences.
{"title":"Transformative experiences in tourism: A conceptual and critical analysis integrating consumer and managerial perspectives","authors":"D. Amaro, A. Caldeira, C. Seabra","doi":"10.1177/14673584231182971","DOIUrl":"https://doi.org/10.1177/14673584231182971","url":null,"abstract":"Transformative tourism experiences are gaining increasing attention due to a shift in research towards longer-lasting experiences that have a greater impact on tourists' happiness. However, the existing body of knowledge on this topic remains disjointed, with different approaches appearing to be disconnected. Therefore, the purpose of this conceptual paper is to further clarify and integrate various theories and lines of research on transformative tourist experiences. It proposes a managerial approach, as an offering, within the framework of the experience economy, and a consumer approach, as an inner-oriented product, within the scope of transformation experiences theories. Although these perspectives may seem quite dissimilar, they are complementary, as inner changes in tourists must occur for any offer to be truly transformative. This paper aims to provide a more coherent and comprehensive conceptualization of transformative experiences by incorporating both managerial and consumer perspectives. It also pretends to support tourism stakeholders and destination planners in designing and developing more impactful and potentially transformative tourism experiences.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45076555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-15DOI: 10.1177/14673584231170578
Smriti Thakur, Sagar Sood, R. Singh, Ranjeet Singh
Homestays, which have emerged as a popular idea in the growing tourism industry, act as the most suitable alternative to encourage sustainable tourism activities in the Indian Himalayan Region (IHR). Homestay tourism not only provides economic benefits to rural communities but also promotes local art, architecture, traditions, and food habits. The objective of this study was to determine the distribution of homestays in the IHR and to evaluate and compare homestay management facilities between states; between rural and urban homestays; and based on reviews and ratings from previous guests. The study included all of IHR’s states and union territories. The data for the number of homestays, ratings, and reviews of guests were taken from the popular travel booking sites with the help of a data extracting tool. According to the findings, Himachal Pradesh had the highest number of homestays (968), while Tripura had the least number of homestays (3), compared to all other states and union territories. The homestays in Jammu and Kashmir received the highest ratings. In Himachal Pradesh, homestays were available at a variety of pricing points, ranging from 300 to 38,000 INR a night. Overall, it was observed that rural homestays were equally good as their counterparts in urban areas when the hospitality standards of the rural and urban homestays were compared. To boost the effectiveness of this programme in IHR, the study’s findings may be used to design local policies, rules, and incentive programmes for the areas in which they will be put into practise.
{"title":"Status of homestay tourism in Indian Himalayan region: Analysis of customer review and policy support for sustainable tourism","authors":"Smriti Thakur, Sagar Sood, R. Singh, Ranjeet Singh","doi":"10.1177/14673584231170578","DOIUrl":"https://doi.org/10.1177/14673584231170578","url":null,"abstract":"Homestays, which have emerged as a popular idea in the growing tourism industry, act as the most suitable alternative to encourage sustainable tourism activities in the Indian Himalayan Region (IHR). Homestay tourism not only provides economic benefits to rural communities but also promotes local art, architecture, traditions, and food habits. The objective of this study was to determine the distribution of homestays in the IHR and to evaluate and compare homestay management facilities between states; between rural and urban homestays; and based on reviews and ratings from previous guests. The study included all of IHR’s states and union territories. The data for the number of homestays, ratings, and reviews of guests were taken from the popular travel booking sites with the help of a data extracting tool. According to the findings, Himachal Pradesh had the highest number of homestays (968), while Tripura had the least number of homestays (3), compared to all other states and union territories. The homestays in Jammu and Kashmir received the highest ratings. In Himachal Pradesh, homestays were available at a variety of pricing points, ranging from 300 to 38,000 INR a night. Overall, it was observed that rural homestays were equally good as their counterparts in urban areas when the hospitality standards of the rural and urban homestays were compared. To boost the effectiveness of this programme in IHR, the study’s findings may be used to design local policies, rules, and incentive programmes for the areas in which they will be put into practise.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46707836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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