Pub Date : 2023-11-07DOI: 10.1177/14673584231213219
Joo Ahn, Lisa Slevitch, Kyong Sik Sung
The current study aims to examine foodservice mobile commerce (MC) success model and investigate the relationships among its quality components, customer satisfaction, and repeat usage intentions in the restaurant context. The target population of the study was customers who had previous food delivery mobile application experience within the 12 months period. An online survey was conducted to collect the data and analyzed by the means of structural equation modeling. Ubiquitous connectivity, contextual offer, transaction accuracy, and content quality had significant positive impacts on customer satisfaction with food delivery mobile commerce application (MCA). The results also supported moderating effect of perceived risk on the relationship between customer satisfaction and repeat usage intentions. The study adds empirial evidence on the relationships between MCA quality components customer satisfaction. In addition, this study exaines the moderating role of perceived risk in the relationship between customer satisfaction and repeat usage intentions for food delivery mobile applications. The study can assist practitioners and MCA providers involved in the restaurant industry by showing how to configure quality components to satisfy customers and make them more willing to use food delivery mobile applications in casual dining restaurants.
{"title":"Foodservice mobile application quality determinants’ impact on customer satisfaction and repeat usage intentions: The role of perceived risk","authors":"Joo Ahn, Lisa Slevitch, Kyong Sik Sung","doi":"10.1177/14673584231213219","DOIUrl":"https://doi.org/10.1177/14673584231213219","url":null,"abstract":"The current study aims to examine foodservice mobile commerce (MC) success model and investigate the relationships among its quality components, customer satisfaction, and repeat usage intentions in the restaurant context. The target population of the study was customers who had previous food delivery mobile application experience within the 12 months period. An online survey was conducted to collect the data and analyzed by the means of structural equation modeling. Ubiquitous connectivity, contextual offer, transaction accuracy, and content quality had significant positive impacts on customer satisfaction with food delivery mobile commerce application (MCA). The results also supported moderating effect of perceived risk on the relationship between customer satisfaction and repeat usage intentions. The study adds empirial evidence on the relationships between MCA quality components customer satisfaction. In addition, this study exaines the moderating role of perceived risk in the relationship between customer satisfaction and repeat usage intentions for food delivery mobile applications. The study can assist practitioners and MCA providers involved in the restaurant industry by showing how to configure quality components to satisfy customers and make them more willing to use food delivery mobile applications in casual dining restaurants.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135480529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-05DOI: 10.1177/14673584231198438
Gürkan Çalişkan, Burhan Sevim
This study aims to explore hospitality customers’ behavioral intentions and reactions toward service robots from the perspective of the Technology Acceptance Model. Kastamonu University Scientific Research Projects Coordination Department has supported this research. In this context, the service robot was leased. The service robot has been shown to customers in the lobbies, restaurants, rest areas, and cafes of accommodation establishments. Customers were enabled to interact with the robot. The participant observation method was adopted in the study. Unstructured interviews were conducted. The data divided into categories from the perspective of the Technology Acceptance Model were processed using the MAXQDA analysis tool. The density map was drawn from the “Document Portfolio.” The data were obtained as a result of participant observation. It is divided into two categories. These; are “Behavioral Responses” and “Cognitive and Emotional Responses.” The most prominent themes within the categories are video/photo taking, speaking, touching (behavioral), excitement, liking, and having fun (cognitive and emotional). The user rate of these reactions is 7/10 on average. It was observed that the participants enjoyed, were satisfied, and wanted to interact with the service robot. These findings reveal that behavioral intentions related to technology acceptance may occur against service robots.
{"title":"Use of service robots in hospitality: An observational study in terms of technology acceptance model","authors":"Gürkan Çalişkan, Burhan Sevim","doi":"10.1177/14673584231198438","DOIUrl":"https://doi.org/10.1177/14673584231198438","url":null,"abstract":"This study aims to explore hospitality customers’ behavioral intentions and reactions toward service robots from the perspective of the Technology Acceptance Model. Kastamonu University Scientific Research Projects Coordination Department has supported this research. In this context, the service robot was leased. The service robot has been shown to customers in the lobbies, restaurants, rest areas, and cafes of accommodation establishments. Customers were enabled to interact with the robot. The participant observation method was adopted in the study. Unstructured interviews were conducted. The data divided into categories from the perspective of the Technology Acceptance Model were processed using the MAXQDA analysis tool. The density map was drawn from the “Document Portfolio.” The data were obtained as a result of participant observation. It is divided into two categories. These; are “Behavioral Responses” and “Cognitive and Emotional Responses.” The most prominent themes within the categories are video/photo taking, speaking, touching (behavioral), excitement, liking, and having fun (cognitive and emotional). The user rate of these reactions is 7/10 on average. It was observed that the participants enjoyed, were satisfied, and wanted to interact with the service robot. These findings reveal that behavioral intentions related to technology acceptance may occur against service robots.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135726131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-02DOI: 10.1177/14673584231210111
Cristina Valente-Pedro, Nélson de Matos, Patrícia Pinto
Although the influence of environmental stimuli on tourist behaviour has been studied extensively in relation to the experiences in tourism, it remains a reality and needs to be fully addressed. This paper presents a systematic literature review of peer-reviewed articles on tourism’s environmental stimuli using three main search streams: atmospherics; servicescape; and experiencescape. Scopus and Web of Science databases were searched, and 66 papers referring to the stimuli elements in the tourism setting were identified and classified into three dimensions: physical; social; and experience. The results indicate that environmental psychology is complemented by marketing to explain the servicescape from the experience economy perspective. Based on the topic’s gaps and trends, the authors propose the novel construct of a “holisticscape” as an extension of the servicescape to influence tourists’ holistic health (body, mind, and spirit). Furthermore, a research agenda with three propositions is proposed to deepen the knowledge on holisticscape. The systematisation of the setting stimuli developed in this study can guide researchers and practitioners to design and operationalise the experiences for positive post-consumption behaviour.
虽然环境刺激对旅游行为的影响已经就旅游经验进行了广泛的研究，但这仍然是一个现实，需要充分加以处理。本文采用三个主要搜索流对旅游环境刺激的同行评议文章进行了系统的文献综述:大气;servicescape;和experiencescape。检索Scopus和Web of Science数据库，对66篇涉及旅游环境刺激要素的论文进行分类，并将其分为三个维度:物理维度;社会;和经验。结果表明，从体验经济的角度出发，环境心理学与市场营销相辅相成地解释了服务逃避。根据该主题的差距和趋势，作者提出了“整体景观”的新结构，作为服务的延伸，以影响游客的整体健康(身体，思想和精神)。在此基础上，提出了一个包含三个命题的研究议程，以深化对整体景观的认识。本研究中开发的环境刺激的系统化可以指导研究人员和实践者设计和操作积极的消费后行为体验。
{"title":"Holisticscape – the extended servicescape to influence tourists’ holistic health. From a systematic literature review to a research agenda","authors":"Cristina Valente-Pedro, Nélson de Matos, Patrícia Pinto","doi":"10.1177/14673584231210111","DOIUrl":"https://doi.org/10.1177/14673584231210111","url":null,"abstract":"Although the influence of environmental stimuli on tourist behaviour has been studied extensively in relation to the experiences in tourism, it remains a reality and needs to be fully addressed. This paper presents a systematic literature review of peer-reviewed articles on tourism’s environmental stimuli using three main search streams: atmospherics; servicescape; and experiencescape. Scopus and Web of Science databases were searched, and 66 papers referring to the stimuli elements in the tourism setting were identified and classified into three dimensions: physical; social; and experience. The results indicate that environmental psychology is complemented by marketing to explain the servicescape from the experience economy perspective. Based on the topic’s gaps and trends, the authors propose the novel construct of a “holisticscape” as an extension of the servicescape to influence tourists’ holistic health (body, mind, and spirit). Furthermore, a research agenda with three propositions is proposed to deepen the knowledge on holisticscape. The systematisation of the setting stimuli developed in this study can guide researchers and practitioners to design and operationalise the experiences for positive post-consumption behaviour.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135876323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-12DOI: 10.1177/14673584231206912
Ranjit Singh, Sibi PS, Asma Bashir
This study evaluates the top 100 hotel websites from Web Content Accessibility Guideline 2.0 based on conformance level AA to understand their compliance with the international accessibility standards for disabled people. The study utilizes an automatic online tool - TAW, to check the web accessibility of hotels. The findings demonstrate that the hotel websites have accessibility barriers that prevent disabled people from using the online facility, especially in the guidelines 1.1, 2.4, 4.1, 1.3 and 1.4. Additionally, the study has also discussed various theoretical and practical implications that can help promote inclusive tourism.
{"title":"Inclusion or exclusion: Evaluation of hotel websites from an accessibility perspective","authors":"Ranjit Singh, Sibi PS, Asma Bashir","doi":"10.1177/14673584231206912","DOIUrl":"https://doi.org/10.1177/14673584231206912","url":null,"abstract":"This study evaluates the top 100 hotel websites from Web Content Accessibility Guideline 2.0 based on conformance level AA to understand their compliance with the international accessibility standards for disabled people. The study utilizes an automatic online tool - TAW, to check the web accessibility of hotels. The findings demonstrate that the hotel websites have accessibility barriers that prevent disabled people from using the online facility, especially in the guidelines 1.1, 2.4, 4.1, 1.3 and 1.4. Additionally, the study has also discussed various theoretical and practical implications that can help promote inclusive tourism.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136014413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-12DOI: 10.1177/14673584231205217
José António Cadima Ribeiro, Laurentina Vareiro, Paula Remoaldo, Isabel Cristina Monjardino
The tourism industry has been increasingly viewed as an essential component of development processes, especially in certain low-density territories and islands. In turn, it is clear that residents play a fundamental role in the quality of tourists’ experiences and, consequently, for the success of a tourism destination. In this research, a cluster analysis was used to segment the residents of the Azores Archipelago (Portugal) in function of their perceptions of the impacts of the tourism industry. The analysis revealed the existence of three clusters: Optimistic residents, which corresponded to the large majority of the respondents; Moderately Optimistic residents; and Unconvinced residents. The results are in conformity with the common findings in the empirical literature, in particular in the case of emergent tourism destinations. Regional and national authorities should be aware of these results when designing their policies, in particular when pursuing sustainable development strategies.
{"title":"Residents’ perceptions of the impacts of tourism in the Azores archipelago (Portugal): A cluster analysis","authors":"José António Cadima Ribeiro, Laurentina Vareiro, Paula Remoaldo, Isabel Cristina Monjardino","doi":"10.1177/14673584231205217","DOIUrl":"https://doi.org/10.1177/14673584231205217","url":null,"abstract":"The tourism industry has been increasingly viewed as an essential component of development processes, especially in certain low-density territories and islands. In turn, it is clear that residents play a fundamental role in the quality of tourists’ experiences and, consequently, for the success of a tourism destination. In this research, a cluster analysis was used to segment the residents of the Azores Archipelago (Portugal) in function of their perceptions of the impacts of the tourism industry. The analysis revealed the existence of three clusters: Optimistic residents, which corresponded to the large majority of the respondents; Moderately Optimistic residents; and Unconvinced residents. The results are in conformity with the common findings in the empirical literature, in particular in the case of emergent tourism destinations. Regional and national authorities should be aware of these results when designing their policies, in particular when pursuing sustainable development strategies.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136014424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-26DOI: 10.1177/14673584231204548
Jenny Nilsson Vestola
Tourism contributes to climate change through CO2 emissions, and stakeholders must work together to reduce the negative impact of the industry. Therefore, this study explores online travel discussions on Reddit to investigate consumers’ beliefs regarding self-efficacy and barriers to climate change mitigation. The study relies on combining machine learning and thematic analysis. The results show that the intersection of tourism and climate change fosters extensive online engagement, indicating that many users are aware that travel and climate change are connected. However, self-efficacy was low overall, or not manifested in users’ contributions. Further, at least 10 barriers to climate change mitigation were identified. Suggestions on how to overcome such barriers and increase efficacy beliefs are discussed, and directions for future research are given.
{"title":"Perceptions of climate change and tourism: A deep dive into the forums of Reddit","authors":"Jenny Nilsson Vestola","doi":"10.1177/14673584231204548","DOIUrl":"https://doi.org/10.1177/14673584231204548","url":null,"abstract":"Tourism contributes to climate change through CO2 emissions, and stakeholders must work together to reduce the negative impact of the industry. Therefore, this study explores online travel discussions on Reddit to investigate consumers’ beliefs regarding self-efficacy and barriers to climate change mitigation. The study relies on combining machine learning and thematic analysis. The results show that the intersection of tourism and climate change fosters extensive online engagement, indicating that many users are aware that travel and climate change are connected. However, self-efficacy was low overall, or not manifested in users’ contributions. Further, at least 10 barriers to climate change mitigation were identified. Suggestions on how to overcome such barriers and increase efficacy beliefs are discussed, and directions for future research are given.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134886897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-19DOI: 10.1177/14673584231203368
Anna Maria Stalmirska, Alisha Ali
Using cultural globalisation as a lens, this article examines the tensions between global and local in food tourism to support urban destinations in realising their sustainability outcomes. This is achieved through investigating the supplier perspective by drawing data from a case study of the cities of York and Sheffield, England. The findings shed light on how food supply side representatives perceive these cultural globalisation tensions by revealing the intrinsic socio-cultural values of tourism promotion and observing how culture and globalisation can work mutually to support sustainable destination development. This study concludes that cultural globalisation sensitises us to the dialectic tension between homogenisation and heterogenisation, which can serve as an impetus for developing sustainable food tourism.
{"title":"Sustainable development of urban food tourism<i>:</i> A cultural globalisation approach","authors":"Anna Maria Stalmirska, Alisha Ali","doi":"10.1177/14673584231203368","DOIUrl":"https://doi.org/10.1177/14673584231203368","url":null,"abstract":"Using cultural globalisation as a lens, this article examines the tensions between global and local in food tourism to support urban destinations in realising their sustainability outcomes. This is achieved through investigating the supplier perspective by drawing data from a case study of the cities of York and Sheffield, England. The findings shed light on how food supply side representatives perceive these cultural globalisation tensions by revealing the intrinsic socio-cultural values of tourism promotion and observing how culture and globalisation can work mutually to support sustainable destination development. This study concludes that cultural globalisation sensitises us to the dialectic tension between homogenisation and heterogenisation, which can serve as an impetus for developing sustainable food tourism.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135059800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-14DOI: 10.1177/14673584231198755
Sandro Alves de Medeiros, Ana Cláudia Campos, Erose Sthapit, Lara Brunelle Almeida Freitas, Tiago Savi Mondo
Within festivals and events, film festivals are among the fastest growing cultural events in the world and are recognised as bringing environmental, sociocultural and economic benefits to host tourism destinations including enhanced well-being. These festivals are an important marketing strategy for developing destination image and attracting interest towards a destination. However, there are limited studies on the film festival experience exploring the antecedents of participants’ satisfaction. This study examines the relationship between eudaimonic feelings, novelty, local culture, nostalgia, perceived quality, satisfaction, and behavioural intentions. Data were gathered during the last 3 days of the Penedo Film in the City of Penedo, Northeast Brazil using a questionnaire. A total of 97 valid questionnaires were collected from the festival attendees. Findings show that only eudaimonic feelings and perceived quality are predictors of satisfaction. To the best of authors knowledge, this study is the first to examine the perceived experience of participants in a film festival context from a positive psychology perspective and providing further empirical support for construct validity of eudaimonic feelings. The findings contribute to the existing tourism literature on film festivals by identifying key antecedents (eudaimonic feelings and perceived quality) and outcomes (behavioural intentions) of satisfaction with film festival. One of the main managerial implications includes engaging film festival participants in co-creation processes and in promoting group discussions about a specific movie with an appealing and social relevant theme.
{"title":"Examining the antecedents and outcomes of satisfaction in film festival context: Further evidence of validity of the eudaimonic feelings construct","authors":"Sandro Alves de Medeiros, Ana Cláudia Campos, Erose Sthapit, Lara Brunelle Almeida Freitas, Tiago Savi Mondo","doi":"10.1177/14673584231198755","DOIUrl":"https://doi.org/10.1177/14673584231198755","url":null,"abstract":"Within festivals and events, film festivals are among the fastest growing cultural events in the world and are recognised as bringing environmental, sociocultural and economic benefits to host tourism destinations including enhanced well-being. These festivals are an important marketing strategy for developing destination image and attracting interest towards a destination. However, there are limited studies on the film festival experience exploring the antecedents of participants’ satisfaction. This study examines the relationship between eudaimonic feelings, novelty, local culture, nostalgia, perceived quality, satisfaction, and behavioural intentions. Data were gathered during the last 3 days of the Penedo Film in the City of Penedo, Northeast Brazil using a questionnaire. A total of 97 valid questionnaires were collected from the festival attendees. Findings show that only eudaimonic feelings and perceived quality are predictors of satisfaction. To the best of authors knowledge, this study is the first to examine the perceived experience of participants in a film festival context from a positive psychology perspective and providing further empirical support for construct validity of eudaimonic feelings. The findings contribute to the existing tourism literature on film festivals by identifying key antecedents (eudaimonic feelings and perceived quality) and outcomes (behavioural intentions) of satisfaction with film festival. One of the main managerial implications includes engaging film festival participants in co-creation processes and in promoting group discussions about a specific movie with an appealing and social relevant theme.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135552145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-05DOI: 10.1177/14673584231198410
Meng-Mei Chen, Katarina Seach, Alessandro Inversini, Nigel Williams
The issue of language and culture is recognized as paramount for the service industry, but has been poorly addressed by the academic literature. Framed within the Social Representation Theory and operationalized with the concept of high- and low- context cultures conceptualized by Hall, this research aims to explore differences in reviews written in different languages. Reviews written in French (high-context) and German (low-context) were analyzed in the original formats using descriptive statistics, automatic text analysis, network data visualization, and technical attribute assessment to seize the differences. This research found comparing to high-context culture, low-context culture reviews have high polarity but low subjectivity. Given the intrinsic differences in polarity and subjectivity between cultures, researchers and practitioners should monitor the changes of sentiments by cultures to reduce the bias resulted from the intrinsic differences. Furthermore, data visualizations show different topics between cultures and offer additional insights of the differences.
{"title":"Different cultures review hotels differently","authors":"Meng-Mei Chen, Katarina Seach, Alessandro Inversini, Nigel Williams","doi":"10.1177/14673584231198410","DOIUrl":"https://doi.org/10.1177/14673584231198410","url":null,"abstract":"The issue of language and culture is recognized as paramount for the service industry, but has been poorly addressed by the academic literature. Framed within the Social Representation Theory and operationalized with the concept of high- and low- context cultures conceptualized by Hall, this research aims to explore differences in reviews written in different languages. Reviews written in French (high-context) and German (low-context) were analyzed in the original formats using descriptive statistics, automatic text analysis, network data visualization, and technical attribute assessment to seize the differences. This research found comparing to high-context culture, low-context culture reviews have high polarity but low subjectivity. Given the intrinsic differences in polarity and subjectivity between cultures, researchers and practitioners should monitor the changes of sentiments by cultures to reduce the bias resulted from the intrinsic differences. Furthermore, data visualizations show different topics between cultures and offer additional insights of the differences.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47963463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-02DOI: 10.1177/14673584231198418
Blend Ibrahim
The literature on social media marketing (SMM) elucidates how SMM can improve consumer behavior within the tourism industry. However, the lack of empirical examination of the mediating role of behavior attitude is still evident in leisure literature. This study investigated the relative impact of fan page following of beaches on the intention to recommend and revisit by considering the mediation role of positive attitude in these relationships. A convenience sample method was employed to collect data from young customers (18–24 years old). The data was collected from 363 respondents, and structural equation modeling was conducted to test the conceptual model hypotheses. The results reveal that fan page following positively predict positive attitudes and intention to recommend and revisit. Moreover, the results also confirm that a positive attitude mediates the relationships between Instagram fan page following and the intention to recommend and revisit. This research developed a theoretical model to understand how Instagram fan page following might enhance intention to recommend and revisit in the beach context by invoking positive attitudes as a mediator variable in the relationship fan page following and behavior intention.
{"title":"Influence of Instagram fan pages on intention to revisit and recommend in beach tourism settings: The mediating effect of positive attitude","authors":"Blend Ibrahim","doi":"10.1177/14673584231198418","DOIUrl":"https://doi.org/10.1177/14673584231198418","url":null,"abstract":"The literature on social media marketing (SMM) elucidates how SMM can improve consumer behavior within the tourism industry. However, the lack of empirical examination of the mediating role of behavior attitude is still evident in leisure literature. This study investigated the relative impact of fan page following of beaches on the intention to recommend and revisit by considering the mediation role of positive attitude in these relationships. A convenience sample method was employed to collect data from young customers (18–24 years old). The data was collected from 363 respondents, and structural equation modeling was conducted to test the conceptual model hypotheses. The results reveal that fan page following positively predict positive attitudes and intention to recommend and revisit. Moreover, the results also confirm that a positive attitude mediates the relationships between Instagram fan page following and the intention to recommend and revisit. This research developed a theoretical model to understand how Instagram fan page following might enhance intention to recommend and revisit in the beach context by invoking positive attitudes as a mediator variable in the relationship fan page following and behavior intention.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43381501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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