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Exploring managerial perspectives in TikTok adoption for luxury hotel brand communication 从管理角度探讨 TikTok 在豪华酒店品牌传播中的应用
IF 3.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-07-20 DOI: 10.1177/14673584241263009
Ka Leong Chong
This study explores the perspectives of luxury hotel managers regarding the adoption of TikTok as a brand communication tool. Through qualitative analysis, key decision-makers articulate their nuanced viewpoints, concerns, and aspirations regarding TikTok integration into branding strategies. The findings reveal that luxury hotel managers perceive TikTok’s universal appeal, positive user engagement, and cost-effectiveness as advantageous for reaching diverse audiences. However, they also recognize the challenge of maintaining consistent brand representation and controlling negative impacts due to the platform’s potential for virality. Creativity and novelty emerge as crucial elements for effective brand communication, highlighting the importance of innovative storytelling and visually captivating presentations. Moreover, targeted engagement and brand affinity are emphasized, underscoring the significance of tailored messaging and loyalty-building initiatives. Nevertheless, challenges arise in aligning luxury with TikTok’s perceived mass-market association, necessitating finesse to navigate the tension between accessibility and exclusivity. Overall, this study sheds light on the complex process of cultivating upscale vibes on TikTok and the strategic shift required to redefine luxury narratives on a platform known for its broad user base. The practical insights offered here are valuable for luxury hotel managers, marketers, and researchers seeking to understand TikTok’s role in luxury brand communication.
本研究探讨了豪华酒店经理对于将 TikTok 作为品牌传播工具的看法。通过定性分析,主要决策者阐述了他们对 TikTok 融入品牌战略的细微观点、担忧和期望。研究结果表明,豪华酒店管理者认为 TikTok 具有普遍的吸引力、积极的用户参与度和成本效益,有利于接触不同的受众。但是,他们也认识到,由于该平台具有病毒式传播的潜力,因此在保持品牌一致性和控制负面影响方面存在挑战。创意和新颖性成为有效品牌传播的关键因素,突出了创新故事讲述和视觉吸引力展示的重要性。此外,有针对性的参与和品牌亲和力也得到了强调,凸显了量身定制的信息和忠诚度建设举措的重要性。然而,在将奢侈品与 TikTok 的大众市场联系起来时,也出现了一些挑战,这就需要巧妙地处理好亲和力与独特性之间的矛盾。总之,这项研究揭示了在 TikTok 上培养高档氛围的复杂过程,以及在一个以用户群广泛而著称的平台上重新定义奢侈品叙事所需的战略转变。本研究提供的实用见解对豪华酒店经理、营销人员和研究人员了解 TikTok 在奢侈品牌传播中的作用很有价值。
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引用次数: 0
How do guests evaluate eco-certified hotels? An analysis of guests’ reviews of Portuguese hotels 客人如何评价生态认证酒店?分析客人对葡萄牙酒店的评价
IF 3.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-06-24 DOI: 10.1177/14673584241264776
Luís Pacheco, Makhabbat Ramazanova, João M. S. Carvalho, Sónia Nogueira, Marília Durão
User-generated content and online reviews have become a prominent source of information for tourists in the last couple of decades. At the same time, hospitality firms show an increasing concern with environmental practices, in line with customers’ changes of attitude and awareness of their environmental footprint. This paper analyses the content of reviews posted on TripAdvisor by guests staying in a large sample of environmentally certified hotels. The objective is to find out if sustainability concerns are present in guests’ reviews and identify the most important sustainability attributes. Using the Maxqda and Leximancer software, 1748 reviews from 95 Portuguese hotels were analysed; the content analysis evidences that guests’ predominant themes regarding their experiences are mostly common and independent of the category, average review, or type of travel. Eco-issues are primarily absent from the reviews. Although all analysed hotels are ‘eco-certified’, that label does not seem to be associated with guests’ attitudes and concerns. The results have relevant implications for hospitality managers.
过去几十年来,用户生成的内容和在线评论已成为游客的重要信息来源。与此同时,随着顾客态度的转变和对环境足迹认识的提高,酒店企业也越来越关注环保问题。本文分析了 TripAdvisor 上大量环保认证酒店客人发布的评论内容。目的是了解客人的评论中是否存在可持续发展问题,并确定最重要的可持续发展属性。使用 Maxqda 和 Leximancer 软件分析了来自 95 家葡萄牙酒店的 1748 条评论;内容分析证明,客人关于其经历的主要主题大多是共同的,与类别、平均评论或旅行类型无关。生态问题主要没有出现在评论中。尽管所有分析的酒店都获得了 "生态认证",但这一标签似乎与客人的态度和关注点无关。这些结果对酒店管理者具有重要意义。
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引用次数: 0
From halal tourism to the sharia economy: The case of Lombok honeymoon halal tourism 从清真旅游到伊斯兰教法经济:龙目岛蜜月清真旅游案例
IF 3.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-05-31 DOI: 10.1177/14673584241257085
Damien Bazin, Augendra Bhukuth, Marija Dragasevic, Qausya Faviandhani
This article conceptually examines the coherence of the halal tourism model on Lombok Island. The arguments presented are based on discussions with local government officials and tourism industry professionals (85 were interviewed) and an extensive literature review. We analyze the development of a Sharia-compliant economic model based on the creation of halal tourism. Lombok Island serves as a case study due to the government’s active promotion of halal tourism as a foundation for its Sharia-compliant economic development model. The development of honeymoon halal tourism is presented as an inclusive approach that integrates other industries. We show that while local actors are aware of the potential of this sector, they remain skeptical about their involvement in developing this new economic model. This article highlights the ethical considerations surrounding the establishment of a new market and proposes future research directions in this field.
本文从概念上探讨了龙目岛清真旅游模式的一致性。文章的论点基于与当地政府官员和旅游业专业人士(85 人接受了访谈)的讨论以及广泛的文献综述。我们分析了以创建清真旅游业为基础的符合伊斯兰教法的经济模式的发展情况。龙目岛政府积极推广清真旅游,并将其作为符合伊斯兰教法的经济发展模式的基础,因此龙目岛被作为一个案例进行研究。蜜月清真旅游的发展是一种融合其他产业的包容性方法。我们的研究表明,虽然当地参与者意识到了这一行业的潜力,但他们对是否参与发展这种新的经济模式仍持怀疑态度。本文强调了围绕建立新市场的伦理考虑,并提出了该领域未来的研究方向。
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引用次数: 0
Exploring gastronomic experiences: Tourists’ emotions, quality of life and behavioural intentions 探索美食体验:游客的情感、生活质量和行为意向
IF 3.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-05-30 DOI: 10.1177/14673584241255545
Ana Moreno-Lobato, Elide Di-Clemente, Ana-María Campón-Cerro, Bábara-Sofía Pasaco-González
This paper aims to approach the tourists’ affective-cognitive process in a gastronomy tourism experience, splitting experience assessment into sensorial and intellectual realms. Analysing the experiential outcomes associated with quality of life and emotional arousal and highlighting the relevance of future intentions toward the experience and the tasted gastronomic product. An empirical approach was developed. A total of 180 face-to-face questionnaires have been collected form tourists during a cheese fair. Partial least squares-structural equation modelling is used for data analysis. The results confirm the relevance of sensorial elements over intellectual ones in this kind of experiences, being both determining factors of quality of life and emotional arousal. This process leads and encourages positive behavioural intentions toward similar experiences. This study is among the first to highlight and explore the effect of specific experience’s realms and emotions on quality of life and the results of this assessment process on behavioural results, focused both toward the experience and the tasted product, in the context of gastronomic events.
本文旨在探讨游客在美食旅游体验中的情感认知过程,将体验评估分为感官和智力两个领域。分析与生活质量和情感唤醒相关的体验结果,并强调未来对体验和品尝美食产品的意向的相关性。制定了一种实证方法。在奶酪展期间,共收集了 180 份游客面对面问卷。数据分析采用了偏最小二乘法结构方程模型。结果证实,在这种体验中,感官因素比智力因素更重要,既是生活质量的决定因素,也是情感唤醒的决定因素。这一过程引导并鼓励人们对类似体验产生积极的行为意向。这项研究是首次在美食活动中强调和探讨特定体验的境界和情感对生活质量的影响,以及这种评估过程对行为结果的影响。
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引用次数: 0
Circular economy in tourism and hospitality: A micro-meso-macro framework for inter-disciplinary research 旅游业和酒店业的循环经济:跨学科研究的微观--宏观--微观框架
IF 3.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-05-30 DOI: 10.1177/14673584241257870
L Tomassini, R Baggio, E Cavagnaro, I Farsari, M Fuchs, F Sørensen
This contribution elaborates on the theoretical and practical implications of the circular economy in tourism and hospitality through an inter-disciplinary approach advancing novel possibilities for future research. Acknowledging the literature gap on circular economy in tourism and hospitality as an under-researched and under-theorised area of research, this contribution identifies a set of theoretical lenses that can help to elaborate the notion of circular economy and unpack it through an inter-disciplinary approach for future research. It does so by discussing the notion of circular economy through a micro-meso-macro framework combining practice theory, network theory, complexity theory, and the spatial and mobilities turn in social sciences. The originality of this work lies in its inter-disciplinary approach based on a micro-meso-macro theoretical framework offering novel opportunities to discuss, envision, and operationalize circular regenerative processes in tourism futures in terms of multidimensional, networked, complex, practice-based, and localised processes and operations.
这篇论文通过跨学科方法阐述了循环经济对旅游业和酒店业的理论和实践影响,为未来研究提供了新的可能性。旅游业和酒店业的循环经济是一个研究不足、理论化程度不高的研究领域,本文认识到这一文献空白,确定了一套理论视角,有助于阐述循环经济的概念,并通过跨学科方法为未来研究解开这一概念。为此,它通过一个微观--宏观--微观的框架,结合实践理论、网络理论、复杂性理论以及社会科学中的空间和流动性转向,讨论了循环经济的概念。这项工作的独创性在于其基于微观--宏观--微观理论框架的跨学科方法,为从多维、网络化、复杂、基于实践和本地化的过程和运作角度讨论、设想和操作未来旅游业的循环再生过程提供了新的机遇。
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引用次数: 0
Exploring the intersection of children and food in tourism and hospitality 探索旅游业和酒店业中儿童与食品的交集
IF 3.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-05-27 DOI: 10.1177/14673584241252000
Karolina Buczkowska-Gołąbek, Heike Schänzel
The purpose of the article, which takes the form of a bibliometric scoping analysis, is to expand the discourse of children’s position in tourism and hospitality scholarship from a food perspective and to highlight the emergent nature of research focused on the important and changing role food plays for children when they travel. The Extension for Scoping Reviews’ approach (PRISMA-ScR) was applied to identify suitable articles which resulted in six theoretical and empirical themes on the intersection of children and food in tourism and hospitality undertaken by researchers in a time frame of 25 years. The original contribution of this article lies in delineating a future research agenda and recommending a child-inclusive approach to academic scholarship as part of a broader social justice and childism agenda.
本文采用文献计量学范围分析的形式,旨在从食品的角度扩展儿童在旅游和酒店业学术研究中的地位,并突出研究的新兴性质,重点关注食品在儿童旅行中扮演的重要且不断变化的角色。我们采用了 "范围界定综述的扩展 "方法(PRISMA-ScR)来确定合适的文章,最终确定了研究人员在 25 年内就旅游和酒店业中儿童与食品的交叉问题所开展的六项理论和实证主题研究。本文的原创性贡献在于划定了未来的研究议程,并建议在学术研究中采用包容儿童的方法,作为更广泛的社会正义和儿童主义议程的一部分。
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引用次数: 0
Staycation: A review of definitions, trends, and intersections 留宿:定义、趋势和交叉点回顾
IF 3.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-05-02 DOI: 10.1177/14673584241251992
IokTeng Esther Kou, Jinrong Wu, Zhiwei CJ Lin, Tingting Ethel Gong
Staycations have emerged as a popular alternative in the tourism industry, driven by travel risks and restrictions. However, the concept of staycations remains ambiguous, lacking a clear definition and distinct features. This review aims to shed light on key aspects of staycations, including time, distance, types, locations, cost, and benefits. As tourism becomes an integral part of modern lifestyle, there is a need for further research on proximity experiences, both in physical and online spaces. Future studies should focus on staycation development, product design, well-being considerations, and sustainability aspects. This review offers valuable insights to support in-depth investigations, enabling the enhancement of domestic tourism and resident well-being. It also emphasizes the importance of integrating advanced technologies and promoting sustainable practices for a thriving staycation industry.
受旅行风险和限制的影响,"留宿 "已成为旅游业中一种流行的选择。然而,"留宿 "的概念仍然模糊不清,缺乏明确的定义和明显的特征。本综述旨在阐明 "留宿 "的主要方面,包括时间、距离、类型、地点、成本和益处。随着旅游成为现代生活方式不可或缺的一部分,有必要进一步研究在实体和网络空间的近距离体验。未来的研究应重点关注住宿度假的发展、产品设计、福利考虑和可持续性等方面。本综述为支持深入调查提供了宝贵的见解,有助于提高国内旅游业和居民的幸福感。它还强调了整合先进技术和促进可持续发展实践对繁荣留宿产业的重要性。
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引用次数: 0
Explorations of preferred and maximum booking windows among U.S. national park campers: Implications for improved fairness 探索美国国家公园露营者的首选和最大预订窗口:提高公平性的意义
IF 3.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-03-04 DOI: 10.1177/14673584241237442
William L. Rice, B. Derrick Taff, Sophie A. Morris, Bing Pan, Colby Parkinson, Peter Newman
The purpose of this research note is to inform national park management regarding the strategies in rationing campsites in popular U.S. national park campgrounds and provide data-driven guidance for the design of more fair and equitable methods for distributing limited, highly demanded campsites. To explore preferences in campsite rationing techniques and preferred and maximum campsite booking windows, we collected survey data among randomly sampled onsite visitors in Grand Canyon National Park at scenic viewpoints and Mather Campground in 2023. The rationing technique with the highest level of positive support was advance reservation, followed by a combination of time frames for booking window (e.g., 6-month, 2- month, and 2-week) and a combination of rationing techniques (e.g., advance reservation and first-come, first-serve). Concerning fairness and equity, we found that respondents in higher annual household income groups had a longer maximum booking window, on average, than those in lower income groups. Thus, we discuss the merits of offering a diversity of booking windows to meet the needs of multiple groups, each with constrained booking horizons.
本研究报告旨在为国家公园管理部门提供有关美国国家公园热门露营地露营地配给策略的信息,并为设计更公平、更公正的方法分配有限且需求量大的露营地提供数据指导。为了探索露营地配给技术的偏好以及露营地预订的首选窗口和最大窗口,我们收集了 2023 年在大峡谷国家公园景区和马瑟露营地随机抽取的现场游客的调查数据。支持率最高的配给技术是提前预订,其次是预订窗口的时间范围组合(如 6 个月、2 个月和 2 周)和配给技术组合(如提前预订和先到先得)。在公平和公正方面,我们发现家庭年收入较高组别受访者的最长预订窗口期平均长于收入较低组别受访者。因此,我们讨论了提供多种预订窗口的好处,以满足预订时间有限的多个群体的需求。
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引用次数: 0
Nepalese tourism from the lens of residents: An assessment of impact perception, attitude, and action towards tourism development in Gandaki province, Nepal 从居民视角看尼泊尔旅游业:对尼泊尔甘达基省旅游业发展的影响认识、态度和行动的评估
IF 3.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-02-20 DOI: 10.1177/14673584241232850
Rekha Baral, Vinod Kumar Saini
Residents’ perception, attitude, and support towards the tourism industry are the key determinants of tourism success. Therefore, understanding residents’ perceptions is critically important for the long-term sustainability of the tourism industry. However, such studies are meagre in the context of Nepalese tourism, one of the most popular nature and culture-based tourism destinations in the global tourism arena. In this study, we assessed the residents’ perception towards tourism impact, and their attitude and subsequent action towards future tourism development in three popular destinations: Pokhara, Ghandruk, and Ghorepani of Gandaki province, Nepal. Data were collected on a Likert scale ranging from 1 to 7 via a questionnaire survey with 600 randomly selected local residents. The result revealed that irrespective of differences in demographic variables, all the residents showed a high level of agreement that the benefits of tourism outweigh the prevalent costs. The result also revealed that both residents’ attitude and support were significantly influenced by socio-economic impacts and thus most residents despite having few anticipated concerns showed prevalent positive attitude and strong support for tourism promotion. However, residents not directly benefited from tourism and the residents of farther distance from the core touristic regions showed reluctancy for the further promotion of tourism. Thus, it suggests that diverse group of people have no equitable access to the resources and benefits of tourism. Therefore, to maintain the long-term sustainability of tourism industry in this region, the stakeholders are required to involve diverse group of local residents not only in devising effective strategies for mitigating anticipated concerns and assuring equitable benefits to the diverse group of people but also in formulating tourism policy and in the process of tourism development. Had this approach been successful, it would be instrumental in devising sustainable tourism plans and policies for similar other destinations across the entire country.
居民对旅游业的认知、态度和支持是旅游业成功的关键决定因素。因此,了解居民的看法对于旅游业的长期可持续发展至关重要。然而,尼泊尔旅游业是全球旅游业领域中最受欢迎的自然和文化旅游目的地之一,在这方面的研究却很少。在本研究中,我们评估了三个热门旅游目的地的居民对旅游业影响的看法,以及他们对未来旅游业发展的态度和后续行动:尼泊尔甘达基省的博卡拉、甘德鲁克和戈勒帕尼。通过对随机抽取的 600 名当地居民进行问卷调查,以 1 到 7 分的李克特量表收集数据。结果显示,无论人口统计学变量存在何种差异,所有居民都高度认同旅游业的收益大于普遍存在的成本。结果还显示,居民的态度和支持都受到社会经济影响的显著影响,因此,尽管预期的顾虑不多,但大多数居民都对旅游业的推广表现出积极的态度和强烈的支持。然而,未从旅游业中直接受益的居民和距离核心旅游区较远的居民则不愿意进一步推广旅游业。由此可见,不同人群并不能公平地获得旅游资源和利益。因此,为了保持该地区旅游业的长期可持续发展,利益相关方不仅需要让当地居民中的不同群体参与制定有效战略,以减轻预期的担忧,确保不同群体公平受益,还需要让他们参与制定旅游政策和旅游业发展过程。如果这一方法取得成功,它将有助于为全国其他类似旅游目的地制定可持续旅游计划和政策。
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引用次数: 0
Social networking, environmental awareness and sustainable tourism development in Da Nang, Vietnam 越南岘港的社交网络、环境意识和可持续旅游业发展
IF 3.5 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-02-16 DOI: 10.1177/14673584241234269
Thi Quynh Trang Nguyen, Viet Thai Nguyen, Thi Thu Huong Hoang, Thi Huyen Trang Tran, Thi Phuong Thao Nguyen
Networking facilitates stakeholder collaboration and partnerships and a richer understanding between stakeholders, benefiting the achievement of sustainable tourism development. This research examines how a network contributes to the success of a shared goal related to environmental sustainability at a local destination. A case study based on social network theory is conducted in Da Nang City – a popular tourist destination in central Vietnam. This research reveals a network of various tourism stakeholders in Da Nang working to protect the natural environment throughout the city. The networking properties are conceptualised, including actors and activities like approaching, connecting, sharing, and coordinating. These interactions create linkages and platforms for information flow and environmental messages travelling from initial actors to a broader set of actors, which encourages community involvement in environmental activities, more environmentally friendly behaviour, and an emotional bond with the destination. With these findings, this research has made a crucial contribution to tourism network research by exploring how stakeholders build sustainability awareness and place attachment through social networking. The study has practical implications regarding the use of networking to facilitate stakeholder involvement in sustainable tourism development.
网络促进了利益相关者之间的合作和伙伴关系,以及利益相关者之间更丰富的理解,有利于实现旅游业的可持续发展。本研究探讨了网络如何促进当地旅游目的地环境可持续发展共同目标的成功实现。在越南中部著名旅游胜地岘港市开展了一项基于社会网络理论的案例研究。这项研究揭示了岘港旅游业各利益相关方为保护整个城市的自然环境而建立的网络。网络属性被概念化,包括参与者和活动,如接近、联系、分享和协调。这些互动为信息流和环境信息从最初的参与者向更广泛的参与者传播创造了联系和平台,从而鼓励社区参与环保活动、更环保的行为以及与目的地的情感纽带。通过这些发现,本研究探讨了利益相关者如何通过社交网络建立可持续发展意识和对地方的依恋,为旅游网络研究做出了重要贡献。这项研究对于利用网络促进利益相关者参与可持续旅游业发展具有实际意义。
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引用次数: 0
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Tourism and Hospitality Research
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