Pub Date : 2021-01-01DOI: 10.1080/15022250.2021.1883235
Christine Lundberg, T. Furunes
ABSTRACT This paper is an introductory paper to the Special Issue marking the 20th Anniversary of the Scandinavian Journal of Hospitality and Tourism. The aim of this paper is threefold: First, it briefly presents and give thanks to the persons involved in establishing and developing the journal to what it is today. Second is a presentation of the journal’s current standing. Third, it presents an overview of the ten main areas of research featured in the journal since its start. For each of the 10 areas, expert researchers within each field have been invited to review the SJHT publications related to their topic and propose a future research agenda. They are included as separate short papers in this issue (SJHT, Vol. 21, No. 1). Thus, this anniversary issue looks to the past and forward, aiming to inspire future event, hospitality, and tourism research relevant to the Nordic, as well as the North Atlantic, North Sea and Baltic regions.
{"title":"20 years of the Scandinavian Journal of Hospitality and Tourism: looking to the past and forward","authors":"Christine Lundberg, T. Furunes","doi":"10.1080/15022250.2021.1883235","DOIUrl":"https://doi.org/10.1080/15022250.2021.1883235","url":null,"abstract":"ABSTRACT This paper is an introductory paper to the Special Issue marking the 20th Anniversary of the Scandinavian Journal of Hospitality and Tourism. The aim of this paper is threefold: First, it briefly presents and give thanks to the persons involved in establishing and developing the journal to what it is today. Second is a presentation of the journal’s current standing. Third, it presents an overview of the ten main areas of research featured in the journal since its start. For each of the 10 areas, expert researchers within each field have been invited to review the SJHT publications related to their topic and propose a future research agenda. They are included as separate short papers in this issue (SJHT, Vol. 21, No. 1). Thus, this anniversary issue looks to the past and forward, aiming to inspire future event, hospitality, and tourism research relevant to the Nordic, as well as the North Atlantic, North Sea and Baltic regions.","PeriodicalId":47630,"journal":{"name":"Scandinavian Journal of Hospitality and Tourism","volume":"21 1","pages":"1 - 13"},"PeriodicalIF":3.6,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15022250.2021.1883235","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43534580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.1080/15022250.2020.1857302
Peter Björk, N. Prebensen, Juulia Räikkönen, Jon Sundbo
ABSTRACT During the past decades, tourism experience research has become a topical theme among Nordic researchers and in international tourism literature. This review provides an overview of the main themes of Nordic experience research, addresses the antecedents of tourism experiences, namely tourists’ emotional and interest regimes, and tourism experience outcomes, namely the value of tourism. Furthermore, the focus is placed on nature-based and gastronomy tourism, which seem to form the main fields of Nordic tourism experience research. Finally, thematic avenues are identified to keep Nordic experience researchers on the frontlines of future experience research challenged by global disruptors such as climate change and the COVID-19 pandemic.
{"title":"20 years of Nordic tourism experience research: a review and future research agenda","authors":"Peter Björk, N. Prebensen, Juulia Räikkönen, Jon Sundbo","doi":"10.1080/15022250.2020.1857302","DOIUrl":"https://doi.org/10.1080/15022250.2020.1857302","url":null,"abstract":"ABSTRACT During the past decades, tourism experience research has become a topical theme among Nordic researchers and in international tourism literature. This review provides an overview of the main themes of Nordic experience research, addresses the antecedents of tourism experiences, namely tourists’ emotional and interest regimes, and tourism experience outcomes, namely the value of tourism. Furthermore, the focus is placed on nature-based and gastronomy tourism, which seem to form the main fields of Nordic tourism experience research. Finally, thematic avenues are identified to keep Nordic experience researchers on the frontlines of future experience research challenged by global disruptors such as climate change and the COVID-19 pandemic.","PeriodicalId":47630,"journal":{"name":"Scandinavian Journal of Hospitality and Tourism","volume":"21 1","pages":"26 - 36"},"PeriodicalIF":3.6,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15022250.2020.1857302","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41586520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-28DOI: 10.1080/15022250.2020.1850347
Hilde Nikoline Hambro Dybsand, P. Fredman
ABSTRACT Wildlife watching tourism show rapid growth worldwide and activities based on a variety of species receive increased attention in the tourism literature. Understanding the relationships between experiences, product delivery and the setting is particularly important in wildlife watching tourism, since the main attraction (wild animals) can be threatened if managed incorrectly. Research investigating the dynamics of participants’ experiences, also beyond encounters with the target species, will help tourism providers develop more enjoyable products, that participants’ will recommend to others. Using musk ox safaris in Dovrefjell Norway as our case, we examine this taking the tourism experiencescape model of Mossberg (2007) as a point of departure. Data were collected with a combination of participant surveys, on-site observations and interviews. Findings indicate that elements seen as individual aspects of the experience in other tourism settings are more connected in a wildlife watching context. We conclude that guiding and interpretation is a key factor for satisfaction in wildlife watching tourism.
{"title":"The wildlife watching experiencescape: the case of musk ox safaris at Dovrefjell-Sunndalsfjella National Park, Norway","authors":"Hilde Nikoline Hambro Dybsand, P. Fredman","doi":"10.1080/15022250.2020.1850347","DOIUrl":"https://doi.org/10.1080/15022250.2020.1850347","url":null,"abstract":"ABSTRACT Wildlife watching tourism show rapid growth worldwide and activities based on a variety of species receive increased attention in the tourism literature. Understanding the relationships between experiences, product delivery and the setting is particularly important in wildlife watching tourism, since the main attraction (wild animals) can be threatened if managed incorrectly. Research investigating the dynamics of participants’ experiences, also beyond encounters with the target species, will help tourism providers develop more enjoyable products, that participants’ will recommend to others. Using musk ox safaris in Dovrefjell Norway as our case, we examine this taking the tourism experiencescape model of Mossberg (2007) as a point of departure. Data were collected with a combination of participant surveys, on-site observations and interviews. Findings indicate that elements seen as individual aspects of the experience in other tourism settings are more connected in a wildlife watching context. We conclude that guiding and interpretation is a key factor for satisfaction in wildlife watching tourism.","PeriodicalId":47630,"journal":{"name":"Scandinavian Journal of Hospitality and Tourism","volume":"21 1","pages":"148 - 168"},"PeriodicalIF":3.6,"publicationDate":"2020-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15022250.2020.1850347","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43278506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-19DOI: 10.1080/15022250.2020.1853603
Sergei Basik
This collection of works by the scholars representing various social sciences fields is dedicated to one of the underrepresented aspects of contemporary tourism and heritage studies: the interconne...
{"title":"Naming, identity and tourism","authors":"Sergei Basik","doi":"10.1080/15022250.2020.1853603","DOIUrl":"https://doi.org/10.1080/15022250.2020.1853603","url":null,"abstract":"This collection of works by the scholars representing various social sciences fields is dedicated to one of the underrepresented aspects of contemporary tourism and heritage studies: the interconne...","PeriodicalId":47630,"journal":{"name":"Scandinavian Journal of Hospitality and Tourism","volume":"20 1","pages":"540 - 542"},"PeriodicalIF":3.6,"publicationDate":"2020-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15022250.2020.1853603","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45812805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-19DOI: 10.1080/15022250.2020.1848620
Alina Ianioglo, M. Rissanen
ABSTRACT The article reveals main tourism trends after the pandemic and analyses the potential for tourism development on the example of the city of Kemi, located in Finnish Lapland. In current conditions of unprecedented health and economic crisis caused by the COVID-19 pandemic, fast developing technology, shift in customer preferences and climate change, it is important to quickly adjust and respond to the new realities in order to ensure a sustainable development at the regional level. This is especially relevant in Lapland, where tourism is a strategically important sector of the economy. The article aims at identifying main tourism trends in post-lockdown era caused by COVID-19 pandemic and determining the potential for regional tourism development of peripheral areas on the example of the city of Kemi. Based on the conducted analysis of recent literature; analysis of statistical data; qualitative sociological study, three priority groups of actions were recommended: enhancing visibility in the market, strengthening image of the city, and developing facilities in the city. Besides the fact that achieved results are important for further research, developed priorities can lead to the development of tourism in the city, attraction of new investments, creation of new jobs and thus development of the economy.
{"title":"Global trends and tourism development in peripheral areas","authors":"Alina Ianioglo, M. Rissanen","doi":"10.1080/15022250.2020.1848620","DOIUrl":"https://doi.org/10.1080/15022250.2020.1848620","url":null,"abstract":"ABSTRACT The article reveals main tourism trends after the pandemic and analyses the potential for tourism development on the example of the city of Kemi, located in Finnish Lapland. In current conditions of unprecedented health and economic crisis caused by the COVID-19 pandemic, fast developing technology, shift in customer preferences and climate change, it is important to quickly adjust and respond to the new realities in order to ensure a sustainable development at the regional level. This is especially relevant in Lapland, where tourism is a strategically important sector of the economy. The article aims at identifying main tourism trends in post-lockdown era caused by COVID-19 pandemic and determining the potential for regional tourism development of peripheral areas on the example of the city of Kemi. Based on the conducted analysis of recent literature; analysis of statistical data; qualitative sociological study, three priority groups of actions were recommended: enhancing visibility in the market, strengthening image of the city, and developing facilities in the city. Besides the fact that achieved results are important for further research, developed priorities can lead to the development of tourism in the city, attraction of new investments, creation of new jobs and thus development of the economy.","PeriodicalId":47630,"journal":{"name":"Scandinavian Journal of Hospitality and Tourism","volume":"20 1","pages":"520 - 539"},"PeriodicalIF":3.6,"publicationDate":"2020-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15022250.2020.1848620","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44643690","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-15DOI: 10.1080/15022250.2020.1830433
C. Ren, G. T. Jóhannesson, Britt Kramvig, A. Pashkevich, Emily Höckert
ABSTRACT Through a critical reading of previous research, this article explores local and indigenous cultures in the context of Nordic Arctic tourism and how its consequences have been researched in Nordic tourism research. We show that experiences with, practices of and controversies over the representation and presence (or absence) of local and indigenous culture in tourism take on very many different meanings and shapes across the Nordic Arctic. This, we argue, calls for situated and sensitive ways of doing research. With a focus on Sámi, Nenets in Russia and Greenlandic Inuit, we discuss the current state of indigenous and Arctic culture in Nordic Tourism before looking closer into how Nordic tourism scholarship has addressed the relations between indigenous culture and tourism in the Arctic. We conclude by proposing three trajectories for tourism research and tourism development, which further supplement and diversify ongoing research.
{"title":"20 years of research on Arctic and Indigenous cultures in Nordic tourism: a review and future research agenda","authors":"C. Ren, G. T. Jóhannesson, Britt Kramvig, A. Pashkevich, Emily Höckert","doi":"10.1080/15022250.2020.1830433","DOIUrl":"https://doi.org/10.1080/15022250.2020.1830433","url":null,"abstract":"ABSTRACT Through a critical reading of previous research, this article explores local and indigenous cultures in the context of Nordic Arctic tourism and how its consequences have been researched in Nordic tourism research. We show that experiences with, practices of and controversies over the representation and presence (or absence) of local and indigenous culture in tourism take on very many different meanings and shapes across the Nordic Arctic. This, we argue, calls for situated and sensitive ways of doing research. With a focus on Sámi, Nenets in Russia and Greenlandic Inuit, we discuss the current state of indigenous and Arctic culture in Nordic Tourism before looking closer into how Nordic tourism scholarship has addressed the relations between indigenous culture and tourism in the Arctic. We conclude by proposing three trajectories for tourism research and tourism development, which further supplement and diversify ongoing research.","PeriodicalId":47630,"journal":{"name":"Scandinavian Journal of Hospitality and Tourism","volume":"21 1","pages":"111 - 121"},"PeriodicalIF":3.6,"publicationDate":"2020-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15022250.2020.1830433","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45589586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-13DOI: 10.1080/15022250.2020.1833362
M. Nowacki, A. Niezgoda
ABSTRACT The paper aims to identify unique features in the image of four Baltic cities: Gdansk, Kaliningrad, Riga, and Szczecin, based on an analysis of reviews posted on the TripAdvisor portal. The text mining technique was used to extract the words most frequently used in opinions, while sentiment analysis was performed to assess the strength of negative and positive reviews. Analysis of variance was used to extract the unique and common features of the image of each city analysed. The results showed that Riga and Gdansk have the largest number of unique features/attributes, while Kaliningrad has the smallest. Positive and negative sentiment analysis indicated that Gdansk and Szczecin have a higher proportion of positive sentiment in reviews than Riga and Kaliningrad. The study confirmed the importance of traveller-generated content as an image-building agent, and shows that destination image attributes can be effectively identified using text mining in both the cognitive and affective dimensions. It also showed that it is possible to identify significant differences in the image of a destination, which can subsequently be used by DMOs in the branding process to distinguish destinations from one another on the tourism market.
{"title":"Identifying unique features of the image of selected cities based on reviews by TripAdvisor portal users","authors":"M. Nowacki, A. Niezgoda","doi":"10.1080/15022250.2020.1833362","DOIUrl":"https://doi.org/10.1080/15022250.2020.1833362","url":null,"abstract":"ABSTRACT The paper aims to identify unique features in the image of four Baltic cities: Gdansk, Kaliningrad, Riga, and Szczecin, based on an analysis of reviews posted on the TripAdvisor portal. The text mining technique was used to extract the words most frequently used in opinions, while sentiment analysis was performed to assess the strength of negative and positive reviews. Analysis of variance was used to extract the unique and common features of the image of each city analysed. The results showed that Riga and Gdansk have the largest number of unique features/attributes, while Kaliningrad has the smallest. Positive and negative sentiment analysis indicated that Gdansk and Szczecin have a higher proportion of positive sentiment in reviews than Riga and Kaliningrad. The study confirmed the importance of traveller-generated content as an image-building agent, and shows that destination image attributes can be effectively identified using text mining in both the cognitive and affective dimensions. It also showed that it is possible to identify significant differences in the image of a destination, which can subsequently be used by DMOs in the branding process to distinguish destinations from one another on the tourism market.","PeriodicalId":47630,"journal":{"name":"Scandinavian Journal of Hospitality and Tourism","volume":"20 1","pages":"503 - 519"},"PeriodicalIF":3.6,"publicationDate":"2020-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15022250.2020.1833362","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46417603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-13DOI: 10.1080/15022250.2020.1833363
M. Falk, S. Tveteraas, Jinghua Xie
ABSTRACT The number of economics-related articles in the Scandinavian Journal of Hospitality and Tourism (SJHT) has recently increased considerably. Despite this increase, the research efforts of Nordic economists on tourism issues have lagged behind in an international comparison. The recent increase in the number of economics-related publications in SJHT is due to better access to microdata (individual and firm data), the rapid development of statistical and econometric methods and the interest in the causes and effects of the tourism boom in the Nordic countries until recently. This article gives a brief review of the main topics of Nordic economic research that have been studied, as well as potential future research ideas (e.g. short term rentals, rising industry concentration, innovation and ICT) and data sources (big data, social media data, linked data at the micro level and register data) that can be developed and used for future studies. With the COVID-19 pandemic, general uncertainty and government intervention in the tourism sector will lead to a change in travel flows, calling for more quantitative studies. More research based on internationally comparable microdata for several Nordic countries will be particularly helpful.
{"title":"20 years of Nordic tourism economics research: a review and future research agenda","authors":"M. Falk, S. Tveteraas, Jinghua Xie","doi":"10.1080/15022250.2020.1833363","DOIUrl":"https://doi.org/10.1080/15022250.2020.1833363","url":null,"abstract":"ABSTRACT The number of economics-related articles in the Scandinavian Journal of Hospitality and Tourism (SJHT) has recently increased considerably. Despite this increase, the research efforts of Nordic economists on tourism issues have lagged behind in an international comparison. The recent increase in the number of economics-related publications in SJHT is due to better access to microdata (individual and firm data), the rapid development of statistical and econometric methods and the interest in the causes and effects of the tourism boom in the Nordic countries until recently. This article gives a brief review of the main topics of Nordic economic research that have been studied, as well as potential future research ideas (e.g. short term rentals, rising industry concentration, innovation and ICT) and data sources (big data, social media data, linked data at the micro level and register data) that can be developed and used for future studies. With the COVID-19 pandemic, general uncertainty and government intervention in the tourism sector will lead to a change in travel flows, calling for more quantitative studies. More research based on internationally comparable microdata for several Nordic countries will be particularly helpful.","PeriodicalId":47630,"journal":{"name":"Scandinavian Journal of Hospitality and Tourism","volume":"21 1","pages":"78 - 90"},"PeriodicalIF":3.6,"publicationDate":"2020-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15022250.2020.1833363","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43618743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-12DOI: 10.1080/15022250.2020.1830434
Cecilia Cassinger, Szilvia Gyimóthy, Andrea Lucarelli
ABSTRACT In the past 20 years, the Nordic region has fostered a distinct place branding scholarship and practice. This paper briefly revisits hallmark contributions that founded and shaped Nordic place branding and argues that by today, the Nordic approach earned widespread international acknowledgement. The Nordic region offers more than a regional context of place branding; its cultural and geo-political idiosyncrasies greatly affect the axiological position of place branding research. By positioning Nordic place branding research on the global scene, the paper outlines the contours of a hybrid scholarly approach (the Nordic wave), which bridges across managerial and critical schools of branding and promotes a more extroverted knowledge collaboration with branding practitioners. The paper concludes with discussing the potential the NordicWave for future place branding endeavours.
{"title":"20 years of Nordic place branding research: a review and future research agenda","authors":"Cecilia Cassinger, Szilvia Gyimóthy, Andrea Lucarelli","doi":"10.1080/15022250.2020.1830434","DOIUrl":"https://doi.org/10.1080/15022250.2020.1830434","url":null,"abstract":"ABSTRACT In the past 20 years, the Nordic region has fostered a distinct place branding scholarship and practice. This paper briefly revisits hallmark contributions that founded and shaped Nordic place branding and argues that by today, the Nordic approach earned widespread international acknowledgement. The Nordic region offers more than a regional context of place branding; its cultural and geo-political idiosyncrasies greatly affect the axiological position of place branding research. By positioning Nordic place branding research on the global scene, the paper outlines the contours of a hybrid scholarly approach (the Nordic wave), which bridges across managerial and critical schools of branding and promotes a more extroverted knowledge collaboration with branding practitioners. The paper concludes with discussing the potential the NordicWave for future place branding endeavours.","PeriodicalId":47630,"journal":{"name":"Scandinavian Journal of Hospitality and Tourism","volume":"21 1","pages":"70 - 77"},"PeriodicalIF":3.6,"publicationDate":"2020-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15022250.2020.1830434","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47367389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-03DOI: 10.1080/15022250.2020.1828163
Erose Sthapit, P. Bjork
ABSTRACT This study explores interactive value formation, particularly the underlying drivers of three value outcomes in the Airbnb context: co-creation, co-destruction and co-recovery. The study focuses on reviews posted online by Airbnb guests in English. These posts contained customers’ positive and negative experiences with Airbnb on Trustpilot. The data analysis uncovered two main themes that reflected the drivers of value co-creation, co-destruction and co-recovery (company’s customer service and hosts’ actions). First, after a service failure, many guests experienced value co-destruction because they felt that Airbnb’s customer service agents could not solve their problems in a timely and proper manner, while the use of successful recovery efforts by the service agents served as an antidote to value co-destruction, thereby contributing to value co-recovery. Second, host’s friendly behaviour, including prompt communication between the host and the guest, led to value co-creation. On the contrary, inadequate communication and unethical actions by the host generated value co-destruction among the guests and resulted in a decline in their well-being. The findings suggest that particular value dimensions can individually act as a source of either value co-creation or co-recovery, while their inadequate integration in the interactive value formation processes leads to value co-destruction.
{"title":"Interactive value formation: drivers and outcomes from Airbnb guests’ perspectives","authors":"Erose Sthapit, P. Bjork","doi":"10.1080/15022250.2020.1828163","DOIUrl":"https://doi.org/10.1080/15022250.2020.1828163","url":null,"abstract":"ABSTRACT This study explores interactive value formation, particularly the underlying drivers of three value outcomes in the Airbnb context: co-creation, co-destruction and co-recovery. The study focuses on reviews posted online by Airbnb guests in English. These posts contained customers’ positive and negative experiences with Airbnb on Trustpilot. The data analysis uncovered two main themes that reflected the drivers of value co-creation, co-destruction and co-recovery (company’s customer service and hosts’ actions). First, after a service failure, many guests experienced value co-destruction because they felt that Airbnb’s customer service agents could not solve their problems in a timely and proper manner, while the use of successful recovery efforts by the service agents served as an antidote to value co-destruction, thereby contributing to value co-recovery. Second, host’s friendly behaviour, including prompt communication between the host and the guest, led to value co-creation. On the contrary, inadequate communication and unethical actions by the host generated value co-destruction among the guests and resulted in a decline in their well-being. The findings suggest that particular value dimensions can individually act as a source of either value co-creation or co-recovery, while their inadequate integration in the interactive value formation processes leads to value co-destruction.","PeriodicalId":47630,"journal":{"name":"Scandinavian Journal of Hospitality and Tourism","volume":"21 1","pages":"129 - 147"},"PeriodicalIF":3.6,"publicationDate":"2020-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15022250.2020.1828163","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46830202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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