Pub Date : 2021-01-01DOI: 10.15814/JPR.2021.25.1.108
정선임, 신기하, 유효정, Jaehee Cho
{"title":"Effects of Medical Information YouTube Creator’s Reputation and Contents Attributes on Viewer’s Health Behavior Focusing on the Mediating Effect of Information Reliability","authors":"정선임, 신기하, 유효정, Jaehee Cho","doi":"10.15814/JPR.2021.25.1.108","DOIUrl":"https://doi.org/10.15814/JPR.2021.25.1.108","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"1 1","pages":"108-149"},"PeriodicalIF":3.4,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82965930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.15814/JPR.2021.25.1.90
Gain Park, Myungok Chris Yim
{"title":"The Impact of Social Distance on Mask Wearing Behavior A Construal Level Perspective","authors":"Gain Park, Myungok Chris Yim","doi":"10.15814/JPR.2021.25.1.90","DOIUrl":"https://doi.org/10.15814/JPR.2021.25.1.90","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"9 1","pages":"90-107"},"PeriodicalIF":3.4,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79002363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.15814/JPR.2021.25.1.208
Cho Sooyoung, 양윤주, Garam Kim
{"title":"A Study on Public Responses to CEO Gapjil Focusing on CEO Characteristics, Gapjil Types, and Victim Types","authors":"Cho Sooyoung, 양윤주, Garam Kim","doi":"10.15814/JPR.2021.25.1.208","DOIUrl":"https://doi.org/10.15814/JPR.2021.25.1.208","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"268 1","pages":"208-241"},"PeriodicalIF":3.4,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75778448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.15814/JPR.2021.25.1.185
김대욱
{"title":"A Study on the Perception-Building Process of South Korean People about the Residents Escaping North Korea Semantic Network Analysis for Media Reports and Audiences’ Perceptions","authors":"김대욱","doi":"10.15814/JPR.2021.25.1.185","DOIUrl":"https://doi.org/10.15814/JPR.2021.25.1.185","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"16 1","pages":"185-207"},"PeriodicalIF":3.4,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86220556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-31DOI: 10.1080/1062726X.2020.1867986
L. Anderson, J. Guo
ABSTRACT Resilience is an ongoing sensemaking process that relies on communicative interactions – including those that occur between stakeholders and organizations – in order to understand and respond to a given adversity. Resilience communication is enacted through discursive processes that align with the tenets of fully functioning society theory (FFS). In order to integrate these two theoretical frameworks, we completed a qualitative content analysis of AARP’s #DisruptAging campaign. In doing so, we found that the campaign provided information about age/aging in a way that countered commonly held stereotypes about older adults at multiple-levels (e.g., individual, organizational, societal). The processes of resilience were reflected in the organizational discourse, as was a new strategy – acceptance/appreciation. These findings illuminate the societal role of organizational discourse by showing how inclusive organizational-public communication can disrupt meta-narratives and enrich the marketplace of ideas, and thus contribute to the building of a fully functioning society through (re)constructing the meanings of resilience on individual, organizational, and societal levels.
{"title":"Communicating stakeholder resilience: understanding how resilience discourse can build a fully functioning society","authors":"L. Anderson, J. Guo","doi":"10.1080/1062726X.2020.1867986","DOIUrl":"https://doi.org/10.1080/1062726X.2020.1867986","url":null,"abstract":"ABSTRACT Resilience is an ongoing sensemaking process that relies on communicative interactions – including those that occur between stakeholders and organizations – in order to understand and respond to a given adversity. Resilience communication is enacted through discursive processes that align with the tenets of fully functioning society theory (FFS). In order to integrate these two theoretical frameworks, we completed a qualitative content analysis of AARP’s #DisruptAging campaign. In doing so, we found that the campaign provided information about age/aging in a way that countered commonly held stereotypes about older adults at multiple-levels (e.g., individual, organizational, societal). The processes of resilience were reflected in the organizational discourse, as was a new strategy – acceptance/appreciation. These findings illuminate the societal role of organizational discourse by showing how inclusive organizational-public communication can disrupt meta-narratives and enrich the marketplace of ideas, and thus contribute to the building of a fully functioning society through (re)constructing the meanings of resilience on individual, organizational, and societal levels.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"33 1","pages":"23 - 38"},"PeriodicalIF":3.4,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1062726X.2020.1867986","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46656150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-01DOI: 10.1080/1062726X.2020.1861949
Z. Chen, W. Tao
ABSTRACT Drawing on insights from the corporate ability (CA) and corporate social responsibility (CSR) associations framework, the associative network theory (ANT) of memory, and crisis communication literature on the CA-CSR crisis typology, this study examines the impact of CSR crises on stakeholders’ responses via the underlying mechanism of the spillover from CSR onto CA associations. Using the context of Uber’s CSR crisis events in early 2017, results from a survey (N = 510) among participants in the United States showed that in CSR crises, weakened CSR associations had a spillover effect onto CA associations. The effects from both CSR and CA associations then influenced stakeholders’ company and product evaluations, which in turn led to negative word-of-mouth intention. Theoretical implications are discussed.
{"title":"The association spillover mechanism of CSR crises: evidence from the Uber case","authors":"Z. Chen, W. Tao","doi":"10.1080/1062726X.2020.1861949","DOIUrl":"https://doi.org/10.1080/1062726X.2020.1861949","url":null,"abstract":"ABSTRACT Drawing on insights from the corporate ability (CA) and corporate social responsibility (CSR) associations framework, the associative network theory (ANT) of memory, and crisis communication literature on the CA-CSR crisis typology, this study examines the impact of CSR crises on stakeholders’ responses via the underlying mechanism of the spillover from CSR onto CA associations. Using the context of Uber’s CSR crisis events in early 2017, results from a survey (N = 510) among participants in the United States showed that in CSR crises, weakened CSR associations had a spillover effect onto CA associations. The effects from both CSR and CA associations then influenced stakeholders’ company and product evaluations, which in turn led to negative word-of-mouth intention. Theoretical implications are discussed.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"32 1","pages":"178 - 197"},"PeriodicalIF":3.4,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1062726X.2020.1861949","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47687026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-01DOI: 10.1080/1062726X.2021.1922046
B. Sha
As we pass the one-year mark of the global pandemic that is COVID-19 and slog into yet another century of the social infection that is systemic racism, the term “resilience” has perhaps been overused to the point of meaninglessness. Nevertheless, I’d like to talk about what “resilience” might mean in the context of publishing in a peer-reviewed academic journal, as well as the relationship between resilience and perseverance.
{"title":"Editor’s Essay: Resilience and Perseverance","authors":"B. Sha","doi":"10.1080/1062726X.2021.1922046","DOIUrl":"https://doi.org/10.1080/1062726X.2021.1922046","url":null,"abstract":"As we pass the one-year mark of the global pandemic that is COVID-19 and slog into yet another century of the social infection that is systemic racism, the term “resilience” has perhaps been overused to the point of meaninglessness. Nevertheless, I’d like to talk about what “resilience” might mean in the context of publishing in a peer-reviewed academic journal, as well as the relationship between resilience and perseverance.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"32 1","pages":"155 - 159"},"PeriodicalIF":3.4,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1062726X.2021.1922046","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48399968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-01DOI: 10.1080/1062726X.2020.1848841
Cheng-Huei Hong, Cong Li
ABSTRACT This study proposes a theoretical model that provides a segmentation method of publics based on their cognitive, affective, and behavioral responses toward corporate social advocacy (CSA). As one of the initial efforts in building a theory of CSA in public relations scholarship, the model segments consumers based on three outcome variables – boycott intention, purchase intention, and corporate reputation. This model also incorporates consumer-company congruence, company-cause fit, consumer-cause fit, and issue involvement as antecedent variables. A survey of 482 adult consumers found that consumer-company congruence and company-cause fit had significant negative impacts on boycott intention, but positive influences on purchase intention. Consumer-company congruence, company-cause fit, and consumer-cause fit all had significant positive impacts on corporate reputation. Moreover, interaction effects between company-cause fit and consumers’ involvement with the specific CSA issue were found significant on both boycott intention and purchase intention. How these findings help advance the understanding of publics in a CSA context is discussed.
{"title":"To support or to boycott: a public segmentation model in corporate social advocacy","authors":"Cheng-Huei Hong, Cong Li","doi":"10.1080/1062726X.2020.1848841","DOIUrl":"https://doi.org/10.1080/1062726X.2020.1848841","url":null,"abstract":"ABSTRACT This study proposes a theoretical model that provides a segmentation method of publics based on their cognitive, affective, and behavioral responses toward corporate social advocacy (CSA). As one of the initial efforts in building a theory of CSA in public relations scholarship, the model segments consumers based on three outcome variables – boycott intention, purchase intention, and corporate reputation. This model also incorporates consumer-company congruence, company-cause fit, consumer-cause fit, and issue involvement as antecedent variables. A survey of 482 adult consumers found that consumer-company congruence and company-cause fit had significant negative impacts on boycott intention, but positive influences on purchase intention. Consumer-company congruence, company-cause fit, and consumer-cause fit all had significant positive impacts on corporate reputation. Moreover, interaction effects between company-cause fit and consumers’ involvement with the specific CSA issue were found significant on both boycott intention and purchase intention. How these findings help advance the understanding of publics in a CSA context is discussed.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"32 1","pages":"160 - 177"},"PeriodicalIF":3.4,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1062726X.2020.1848841","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48439658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-01DOI: 10.1080/1062726X.2021.1888734
Sun Young Lee, Young Kim, Yeuseung Kim
ABSTRACT This study explores the impact of organization–public relationships (OPRs) and issue-related situational factors on publics’ intention to participate in CSR campaigns, based on relationship management theory and the situational theory of problem-solving (STOPS). We surveyed 698 respondents living in the United States about two CSR campaigns, one focused on girls’ empowerment and one on deforestation. The results showed that situational motivation and OPRs were strongly and directly related to publics’ participation intention for both CSR campaigns. Only two situational perceptions – constraint recognition and involvement recognition – were indirectly related to publics’ participation. We discuss the theoretical implications of these findings.
{"title":"The co-creation of social value: what matters for public participation in corporate social responsibility campaigns","authors":"Sun Young Lee, Young Kim, Yeuseung Kim","doi":"10.1080/1062726X.2021.1888734","DOIUrl":"https://doi.org/10.1080/1062726X.2021.1888734","url":null,"abstract":"ABSTRACT This study explores the impact of organization–public relationships (OPRs) and issue-related situational factors on publics’ intention to participate in CSR campaigns, based on relationship management theory and the situational theory of problem-solving (STOPS). We surveyed 698 respondents living in the United States about two CSR campaigns, one focused on girls’ empowerment and one on deforestation. The results showed that situational motivation and OPRs were strongly and directly related to publics’ participation intention for both CSR campaigns. Only two situational perceptions – constraint recognition and involvement recognition – were indirectly related to publics’ participation. We discuss the theoretical implications of these findings.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"32 1","pages":"198 - 221"},"PeriodicalIF":3.4,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1062726X.2021.1888734","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46433669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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