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Broadening the umbrella of women’s leadership and public relations: an ethnographic case study of a women’s political leadership development program 拓宽妇女领导力和公共关系的保护伞:妇女政治领导力发展项目的人种学案例研究
IF 3.4 2区 文学 Q1 Social Sciences Pub Date : 2021-05-04 DOI: 10.1080/1062726X.2021.2015354
Stephanie Madden, A. Levenshus
ABSTRACT This study offers a rare ethnographic lens into a political training program’s efforts to develop women’s leadership communication as a public relations process. Drawing from participant observation, interviews, and documents, findings indicate the importance of developing a leadership mind-set and authentic leadership communication rooted in intersecting identities, tensions surrounding authentic relational communication and the importance of building cohort-based supportive communities for women leaders. By broadening the umbrella of who counts as women leaders in public relations, the study opens additional contexts (political training programs) and concepts (vulnerability) for the field.
摘要:本研究提供了一个罕见的民族志视角来观察政治培训项目如何将女性领导力沟通作为一个公共关系过程来发展。根据参与者的观察、访谈和文件,研究结果表明,培养一种领导力思维模式和根植于交叉身份、围绕真实关系沟通的紧张局势的真实领导力沟通的重要性,以及为女性领导者建立基于群体的支持性社区的重要性。通过扩大公共关系中女性领导者的范围,该研究为该领域开辟了额外的背景(政治培训计划)和概念(脆弱性)。
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引用次数: 2
A theory of integrated gendered work evaluation (IGWE): A gender analysis of the unequal race for leadership through work evaluation of satisfaction and stress in Europe 综合性别工作评估理论(IGWE):通过对欧洲满意度和压力的工作评估对领导权不平等种族的性别分析
IF 3.4 2区 文学 Q1 Social Sciences Pub Date : 2021-05-04 DOI: 10.1080/1062726X.2021.2010557
Á. Moreno, Cristina Fuentes Lara, Ralph Tench
ABSTRACT This paper proposes the theory of integrated gendered work evaluation in public relations (IGWE). It holds that gender inequalities in the workplace are intrinsically linked to work-related evaluations, specifically measured through levels of satisfaction and stress. We theoretically place our proposal in the integrative phase of feminist theory that acknowledges the holistic nature of workers’ lives and their commitment to fulfill not only their worker or employer roles but also their commitments to family and communities. The empirical contribution of this paper builds on past debates from two decades ago: the need for research to isolate factors that perpetuate gender discrimination. It explores factors of gender inequalities and conflicts that can affect the work-related evaluation of those people who make up the majority of the industry’s employees: female public relations professionals. IGWE theory provides a new way of identifying, contextualizing, theorizing and analyzing how gender discriminations affect work evaluations combining both workplace and private life experiences from an integrated gender perspective.
本文提出了基于性别的公共关系工作综合评价理论。它认为,工作场所的性别不平等与工作评估有着内在的联系,特别是通过满意度和压力水平来衡量。理论上,我们将我们的建议置于女权主义理论的综合阶段,该理论承认工人生活的整体性,以及他们不仅要履行工人或雇主的角色,还要履行他们对家庭和社区的承诺。这篇论文的实证贡献建立在20年前的辩论基础上:需要进行研究来隔离使性别歧视长期存在的因素。它探讨了性别不平等和冲突的因素,这些因素可能会影响对占行业员工大多数的女性公共关系专业人员的工作评估。IGWE理论提供了一种新的方法来识别、情境化、理论化和分析性别歧视如何影响工作评估,从综合的性别角度结合工作场所和私人生活经历。
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引用次数: 1
Introduction to special issue: women and leadership in public relations 特刊简介:妇女与公共关系中的领导
IF 3.4 2区 文学 Q1 Social Sciences Pub Date : 2021-05-04 DOI: 10.1080/1062726X.2021.2015089
M. Topić
Leadership and women in public relations is not on the mainstream research agenda. For example, a systematic literature review conducted in 2019 analyzed 223 papers on women in public relations from a period between 1982 and 2019, discovering a large focus on women’s experiences in their careers, such as the glass ceiling, pay gap and other gender-related barriers. Only very few studies specifically tackled leadership, and in that, these papers mainly focused on how women lead (Topić et al., 2020), which has been a focus of scholarly inquiry on women and leadership since pioneering studies into this issue (Aldoory, 1998; Aldoory & Toth, 2004). This is not to say that leadership in public relations is a largely unexplored area in general terms. For example, the Plank Center in the United States conducts globally renowned research into leadership in public relations and also collects information on public relations and leadership scholarship. But, when Plank’s list of articles and book chapters on leadership is reviewed (The Plank Center, n.d.), then a gap in women’s experiences again shows. This is changing, however, with more scholars expressing interest in this area. For example, a recent book by U.S. scholars Juan Meng and Marlene Neill (who are also authors of two articles in this issue) tackles women and leadership with a focus on ethics and breaking into leadership positions (Meng & Neill, 2021). In Europe, the EUPRERA project on “Women in Public Relations” looked specifically into leadership (along with lived experiences and office culture), and findings showed inequalities and barriers women face. For example, in a study on women and leadership in public relations in England, Topić (2020) found that women struggle to progress to leadership positions and when they do, they face a Catch-22: When women are too soft they are not seen as managerial material but when they are tough then they are labeled as “bitches,” the term also being mentioned among interviewees who do not hold managerial positions. The findings in the same study also showed that women who spent time with boys embraced (stereotypically) masculine characteristics such as toughness, assertiveness and directness, and these women progressed to leadership positions more easily. Socialization influences managerial preferences, so women who grew up socializing with girls usually prefer working for women managers, whereas women who grew up socializing with boys prefer working for men, with both groups of women disapproving of masculine women. In a Croatian study, Polić and Holy (2020) found that women who grew up with fathers and masculine mothers embraced masculine leadership styles, whereas women who grew up socializing with mothers or with both parents embraced feminine leadership styles; both groups preferred working for men with early experiences being linked to spending time with parents rather than peer groups as it was shown in an English case study (Topić, 2020). However, in
公共关系中的领导力和妇女不在主流研究议程上。例如,2019年进行的一项系统的文献综述分析了1982年至2019年间223篇关于公共关系中女性的论文,发现人们对女性职业经历的关注很大,如玻璃天花板、薪酬差距和其他与性别相关的障碍。只有极少数研究专门涉及领导力,因此,这些论文主要关注女性如何领导(Topićet al.,2020),自对这一问题进行开创性研究以来,这一直是关于女性和领导力的学术研究的焦点(Aldoory,1998;Aldoory和Toth,2004年)。这并不是说公共关系中的领导力在很大程度上是一个未被探索的领域。例如,美国普朗克中心对公共关系中的领导力进行了全球知名的研究,还收集了有关公共关系和领导力奖学金的信息。但是,当普兰克关于领导力的文章和书籍章节列表被审查时(普兰克中心,n.d.),女性经历的差距再次显现。然而,随着越来越多的学者对这一领域表示兴趣,这种情况正在发生变化。例如,美国学者Juan Meng和Marlene Neill(他们也是本期两篇文章的作者)最近的一本书探讨了女性与领导力,重点关注道德和进入领导岗位(Meng&Neill,2021)。在欧洲,EUPRERA关于“公共关系中的女性”的项目专门研究了领导力(以及生活经历和办公室文化),研究结果显示了女性面临的不平等和障碍。例如,在一项关于英国女性与公共关系领导力的研究中,Topić(2020)发现,女性很难晋升为领导职位,当她们晋升时,他们面临着第二十二条军规:当女性过于软弱时,她们不被视为管理材料,但当她们强硬时,她们就会被贴上“婊子”的标签,这个词也在没有担任管理职位的受访者中被提及。同一项研究的结果还表明,与男孩相处的女性具有(刻板印象中的)男性特征,如坚韧、自信和直率,这些女性更容易晋升为领导职位。社会化会影响管理偏好,因此与女孩社交长大的女性通常更喜欢为女性经理工作,而与男孩社交长大的男性更喜欢为男性工作,这两类女性都不赞成男性女性。在克罗地亚的一项研究中,Polić和Holy(2020)发现,与父亲和男性母亲一起长大的女性接受男性领导风格,而与母亲或父母双方一起社交长大的女性则接受女性领导风格;正如一项英国案例研究所示(Topić,2020),这两组人都更喜欢为早期有与父母相处经历的男性工作,而不是为同龄人工作。然而,在希腊,女性表现出所谓的“女性-男性”领导力,其特点是男性(自信、计划和果断)和女性(情商和同理心),也倾向于支持平等主义和支持性领导力,以证明自己的能力(Triantafillidou&Yannas,2021)。这些发现和结论的多样性,以及进行研究的不同文化背景,表明了领导力的复杂性和妇女面临的独特问题,有理由对这一问题进行进一步研究。
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引用次数: 6
Women in public relations: ascribed and avowed leadership identities and expectations 公共关系中的女性:归因于和公开的领导身份和期望
IF 3.4 2区 文学 Q1 Social Sciences Pub Date : 2021-05-04 DOI: 10.1080/1062726X.2021.2010555
Marlene S. Neill, Juan Meng
ABSTRACT Women who aspire to leadership positions in public relations have to develop political astuteness when it comes to addressing ascribed identities and expectations associated with gender and race. Through 51 in-depth interviews with women working in mid-management and senior-executive level positions in public relations in the U.S., this study provides new insights into women’s perceptions regarding the necessary knowledge, skills and abilities to succeed in public relations leadership. The study revealed some women’s preferences for contemporary management styles such as servant leadership and transformational leadership as well as barriers to advancement and influence, particularly for women of color.
摘要渴望在公共关系中担任领导职位的女性,在处理与性别和种族相关的固有身份和期望时,必须培养政治敏锐性。通过对美国公共关系中担任中层管理和高级管理职位的女性的51次深入采访,本研究对女性在公共关系领导中取得成功所需的知识、技能和能力的看法提供了新的见解。这项研究揭示了一些女性对当代管理风格的偏好,如仆人式领导和变革型领导,以及晋升和影响力的障碍,尤其是有色人种女性。
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引用次数: 4
Inclusive leadership and women in public relations: defining the meaning, functions, and relationships 包容性领导与公共关系中的女性:定义意义、功能和关系
IF 3.4 2区 文学 Q1 Social Sciences Pub Date : 2021-05-04 DOI: 10.1080/1062726X.2021.2010556
Juan Meng, Marlene S. Neill
ABSTRACT The purpose of this research is to introduce inclusive leadership as a new theoretical framework to understand its meaning and functions in advancing gender equalities and empowerment in public relations leadership. By proposing an inclusive leadership theoretical model, we explored the roles of inclusive leadership in fostering an organization’s diversity climate and facilitating its practice of participative leadership in empowering women in public relations to reach their full potential in leadership advancement. Moreover, our results confirmed both direct and indirect impacts inclusive leadership could have on women’s perceptions of continued career growth opportunities. Our findings provide theoretical implications and practical solutions to address women’s leadership challenges through an inclusive leadership lens.
本研究的目的是引入包容性领导作为一个新的理论框架,以了解其在促进公共关系领导中的性别平等和赋权的意义和功能。通过提出一个包容性领导理论模型,我们探讨了包容性领导在培养组织多样性氛围和促进其参与式领导实践中的作用,从而赋予公共关系中的女性权力,使其在领导晋升中充分发挥潜力。此外,我们的研究结果证实了包容性领导对女性持续职业发展机会的直接和间接影响。我们的研究结果为通过包容性领导视角解决女性领导挑战提供了理论启示和实践解决方案。
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引用次数: 8
Editor’s essay: Making mentors 编辑随笔:培养导师
IF 3.4 2区 文学 Q1 Social Sciences Pub Date : 2021-03-04 DOI: 10.1080/1062726X.2021.2015972
B. Sha
Sometimes, when one gets to a certain age or stage in life, some people want to know the history behind the present, perhaps to glean insights for their own evolution, or possibly to craft conjectures on the possible evolutions of others. As I reflect on my own journey into a more-authentic self, I think about how hard I’ve worked, how lucky I’ve been to have strong family and employer support, and how grateful I feel to all my mentors. Without question, no one gets to where they are without lots of help from lots of people. By definition, a mentor is someone who has more experience than you, that you trust to give you advice. In my personal and professional lives, I’ve been the recipient of tons and tons of advice, usually from people with more experience (or at least more opinions) than myself in a given area. Typically, the advice is well intentioned, and very often, the input is helpful. Sometimes, I’m also asked for advice or to be a mentor to others, which can be tricky. Because, really, a person can only become someone’s mentor when they are permitted to do so, that is, when a mentor’s advice is sincerely requested, genuinely received and intentionally reflected on. In other words, the power to transform an advice-giver into a mentor lies with the advice-receiver. The mentee makes the transformation happen, perhaps by acting on the advice, or by giving it serious consideration, or even just by absorbing it into their ways of thinking, seeing, or being. Some of my own mentors have never actually given me advice, per se. They just are who they are, and I’ve grown in myself simply from observing them. Sometimes, these “passive mentors,” as I like to think of them, are positional or reputational leaders in the academic discipline, or at my institution, or within my myriad communities of identity, affection, or commitment. Sometimes, they are my peers in life or learning. And sometimes they are travelers on paths I may have already taken, but to which they’ve brought their own insights and wisdom. The bottom line is that my mentors (and yours) are everywhere. Any one of us can be someone’s mentor, either by proactively looking out for them, by responsively and responsibly advising them, or even just by passively modeling for them something they might be needing or seeking in the moment – the latter simply by being our full, whole selves. Thank you to all my mentors, those from my past, those in my present, and those still to be revealed in my future, with special appreciation for those mentors who have graciously permitted me to continue evolving past the point where they felt their advice would be helpful. Because of you – all of y’all – I continue on that lifelong journey of becoming (cf. Hall, 1994).
有时,当一个人到了某个年龄或人生阶段时,有些人想了解现在背后的历史,也许是为了为自己的进化收集见解,也许是对他人可能的进化进行猜测。当我反思自己迈向更真实自我的历程时,我会想到我工作有多努力,我有多幸运能得到家人和雇主的大力支持,以及我对所有导师的感激之情。毫无疑问,如果没有很多人的帮助,没有人能走到今天。根据定义,导师是指比你更有经验的人,你相信他会给你建议。在我的个人和职业生活中,我收到了大量的建议,通常来自在特定领域比我更有经验(或至少更有意见)的人。通常,建议是善意的,而且通常情况下,输入是有帮助的。有时,我也会被要求提供建议或成为他人的导师,这可能很棘手。因为,事实上,一个人只有在被允许的情况下才能成为别人的导师,也就是说,当导师的建议被真诚地请求、真诚地接受并有意地反思时。换句话说,将建议者转变为导师的权力在于建议接受者。学员可能会根据建议采取行动,或者认真考虑,甚至只是将其吸收到他们的思维、视觉或存在方式中,从而实现转变。我自己的一些导师实际上从来没有给过我建议。他们就是他们,我只是从观察他们中成长起来的。有时,正如我所认为的,这些“被动导师”是学术学科、我所在机构或我无数身份、情感或承诺社区中的职位或声誉领导者。有时,他们是我生活或学习中的同龄人。有时,他们是我可能已经走过的道路上的旅行者,但他们带来了自己的见解和智慧。最重要的是,我的导师(以及你的导师)无处不在。我们中的任何一个人都可以成为某人的导师,要么主动照顾他们,要么负责任地为他们提供建议,甚至只是被动地为他们塑造他们此刻可能需要或寻求的东西——后者只是做我们完整的自己。感谢我的所有导师,那些来自我过去的导师,那些在我现在的导师,以及那些在我未来仍有待揭示的导师,特别感谢那些慷慨地允许我继续发展到他们认为自己的建议会有所帮助的地步的导师。因为你们——你们所有人——我继续着这一生的成长之旅(参见Hall,1994)。
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引用次数: 0
Toward a Holistic Approach for Nuanced Public Segmentation: Social Vigilantism and the Situational Theory of Problem Solving (STOPS) 走向细致公共分割的整体方法:社会警戒主义与问题解决的情境理论
IF 3.4 2区 文学 Q1 Social Sciences Pub Date : 2021-03-04 DOI: 10.1080/1062726X.2021.2007929
Soojin Roh, Hyunkyung Oh
ABSTRACT This study investigated a dynamic interplay between social vigilantism (SV) – the extent to which one believes in his/her opinion superiority and the tendency to preach to others – and situational variables from the STOPS model. We explored how the two, separately and together, impacted publics’ active communicative action for problem-solving (active CAPS), as well as participation intent for an environmental corporate social responsibility (CSR) campaign. Structural equation modeling results demonstrated that problem and involvement recognitions motivated people to communicate about the given issue, while constraint recognition decreased the motivation. SV was a strong driving force for people to actively communicate about a given issue; additionally, as a moderator, SV amplified the positive effect of involvement recognition on situational motivation and that of referent criterion on active communicative engagement. SV, however, was a negative predictor of participation intent in the environmental CSR campaign. This study extends our understanding of segmentation of publics by taking a synthetic approach and furthers our knowledge in delineating more-nuanced subgroups in active publics.
摘要:本研究探讨了社会警戒主义(SV)——一个人相信他/她的意见优势的程度和向他人说教的倾向——与来自stop模型的情境变量之间的动态相互作用。我们探讨了这两者(分别或共同)如何影响公众积极的解决问题的沟通行动(积极的CAPS),以及环境企业社会责任(CSR)活动的参与意愿。结构方程模型的结果表明,问题认知和涉入认知促使人们就给定问题进行交流,而约束认知则降低了人们就给定问题进行交流的动机。SV是人们就特定问题积极沟通的强大推动力;此外,作为调节因子,SV放大了涉入认知对情境动机和参照标准对主动交际投入的正向作用。然而,SV是环境企业社会责任活动参与意愿的负向预测因子。这项研究通过采用综合方法扩展了我们对公众细分的理解,并进一步了解了我们在活跃公众中描绘更细微的子群体的知识。
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引用次数: 2
The role of public relations in corporate diplomacy: how relationship cultivation increases organizational legitimacy 公共关系在企业外交中的作用:关系培养如何增加组织合法性
IF 3.4 2区 文学 Q1 Social Sciences Pub Date : 2021-03-04 DOI: 10.1080/1062726X.2021.1981332
Sarah Marschlich, Diana Ingenhoff
ABSTRACT Drawing from neo-institutionalism and public relations theory, this study examined to what extent corporate diplomacy builds on public relations to identify and respond to societal expectations emerging from a company’s host country environment, which can result in organizational legitimacy. Based on in-depth interviews (N = 25) with public relations executives in the United Arab Emirates, our findings imply that companies engage in corporate diplomacy to align with governmental demands while simultaneously attempting to meet internal expectations originating from employees and corporate values. The interviews resulted in the identification and description of five corporate diplomacy modes and a model describing corporate diplomacy-legitimacy, highlighting the role played by relationship cultivation and culture in gaining organizational legitimacy through corporate diplomacy. Consequently, our study provides a framework to explain the societal role of public relations in building organizational legitimacy through relationship cultivation.
摘要本研究借鉴新制度主义和公共关系理论,考察了企业外交在多大程度上建立在公共关系之上,以识别和回应企业所在国环境中产生的社会期望,从而产生组织合法性。基于对阿拉伯联合酋长国公共关系高管的深入采访(N=25),我们的研究结果表明,公司在进行企业外交以满足政府需求的同时,也试图满足员工和企业价值观的内部期望。访谈的结果是识别和描述了五种企业外交模式和一个描述企业外交合法性的模型,强调了关系培养和文化在通过企业外交获得组织合法性方面所发挥的作用。因此,我们的研究提供了一个框架来解释公共关系在通过关系培养建立组织合法性方面的社会作用。
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引用次数: 2
Lacuna publics: advancing a typology of disinformation-susceptible publics using the motivation-attitude-knowledge framework 拉库纳公众:利用动机-态度-知识框架提出虚假信息敏感公众的类型学
IF 3.4 2区 文学 Q1 Social Sciences Pub Date : 2021-03-04 DOI: 10.1080/1062726X.2021.1944155
A. Krishna
ABSTRACT The purpose of this study was twofold. First, this study sought to validate the conceptualization and operationalization of lacuna publics, conceptulized as knowledge-deficient, extreme pro- and/or anti-issue activists about controversial social issues. Second, this study advanced a typology of disinformation-susceptible publics, classifying individuals into disinformation-immune, disinformation-vulnerable, disinformation-receptive, and disinformation-amplifying publics based on their issue-specific motivation, attitudes, and knowledge deficiency. In doing so, this study helps refocus scholarly attention on disinformation campaigns and how to possibly mitigate their effects. Surveys were conducted among American adults to understand lacuna publics’ information behaviors compared to those of non-lacuna publics, and to identify individuals who comprise the four disinformation-susceptible publics conceptualized in this study. Theoretical and methodological implications are discussed (120 words)
摘要本研究的目的有两个。首先,本研究试图验证空白公众的概念化和可操作性,空白公众被概念化为对有争议的社会问题缺乏知识、极端支持和/或反对问题的活动家。其次,本研究提出了易受虚假信息影响的公众的类型,根据个人的特定动机、态度和知识不足,将其分为对虚假信息免疫的、易受虚假消息影响的、接受虚假信息的和放大虚假信息的公众。通过这样做,这项研究有助于将学术界的注意力重新集中在虚假信息运动以及如何可能减轻其影响上。在美国成年人中进行了调查,以了解与非空白公众相比,空白公众的信息行为,并确定本研究中概念化的四个易受虚假信息影响的公众中的个人。讨论了理论和方法含义(120字)
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引用次数: 7
A theory of corporate responsibility to race (CRR): communication and racial justice in public relations 企业种族责任理论:公共关系中的沟通与种族正义
IF 3.4 2区 文学 Q1 Social Sciences Pub Date : 2021-01-02 DOI: 10.1080/1062726X.2021.1881898
Nneka Logan
ABSTRACT This article introduces the theory of the corporate responsibility to race (CRR). It holds that corporations should communicate in ways that advocate for racial justice, attempt to improve race relations, and support achieving a more equitable and harmonious society. Corporations have this responsibility to race because they have historically perpetuated and profited from racial oppression, making corporations contributors to, and benefactors of, racial injustice. However, recently corporations have been using their platforms to speak against racial injustice in an effort to improve race relations. CRR theory provides a new way to readily identify, understand, contextualize, theorize and analyze corporate communication about race. Although CRR emerges from a Unites States perspective, and as a public relations concept, it has global applications in any place where racial difference leads to oppression, and it has analytical value in any field where organizational resources can be leveraged to fight oppression.
本文介绍了公司种族责任理论。它认为,企业应该以倡导种族正义的方式进行沟通,努力改善种族关系,并支持实现一个更加公平和和谐的社会。企业对种族负有责任,因为它们在历史上一直延续种族压迫并从中获利,使企业成为种族不公正的贡献者和赞助者。然而,最近,企业一直在利用自己的平台反对种族不公正,以改善种族关系。CRR理论为识别、理解、情境化、理论化和分析企业种族沟通提供了一种新的方法。尽管CRR是从美国的角度出现的,也是一个公共关系概念,但它在种族差异导致压迫的任何地方都有全球应用,在可以利用组织资源对抗压迫的任何领域都有分析价值。
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引用次数: 30
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