Pub Date : 2022-10-11DOI: 10.1080/1062726X.2022.2127728
Luke W. Capizzo, Meredith Feinman
ABSTRACT This conceptual paper introduces the concept of civic listening to augment organizational listening theory and practice. Drawing from critical theorists Arendt and Mouffe, it centers pluralism, agonism, deliberation, and reflection as central to listening and delineates the functions and values of civic listening to add to existing architectures. In doing so it provides additional guidance to help organizations (1) listen for what might be challenging for leaders to hear, (2) ensure values of deliberation and pluralism are enacted in listening contexts, and (3) help better triangulate organizational awareness among a diverse constellation of other organizations and stakeholders. Building on organizational listening scholarship that addresses the potential for the concept’s contributions to democratic society, this new perspective points toward deeper, more nuanced, and more equitable organizational engagement in civic discourse and firmer ground for contentious issue involvement. It introduces five critical values within an architecture of civic listening to guide practice: “other” orientation, pluralistic engagement, harmony over consensus, reflective processes, and social problem-solving focus.
{"title":"Extending civic values in architectures of listening: Arendt, Mouffe and the pluralistic imperative for organizational listening","authors":"Luke W. Capizzo, Meredith Feinman","doi":"10.1080/1062726X.2022.2127728","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2127728","url":null,"abstract":"ABSTRACT This conceptual paper introduces the concept of civic listening to augment organizational listening theory and practice. Drawing from critical theorists Arendt and Mouffe, it centers pluralism, agonism, deliberation, and reflection as central to listening and delineates the functions and values of civic listening to add to existing architectures. In doing so it provides additional guidance to help organizations (1) listen for what might be challenging for leaders to hear, (2) ensure values of deliberation and pluralism are enacted in listening contexts, and (3) help better triangulate organizational awareness among a diverse constellation of other organizations and stakeholders. Building on organizational listening scholarship that addresses the potential for the concept’s contributions to democratic society, this new perspective points toward deeper, more nuanced, and more equitable organizational engagement in civic discourse and firmer ground for contentious issue involvement. It introduces five critical values within an architecture of civic listening to guide practice: “other” orientation, pluralistic engagement, harmony over consensus, reflective processes, and social problem-solving focus.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45355827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-28DOI: 10.1080/1062726X.2022.2118749
Sarah A. Aghazadeh
ABSTRACT Public relations (PR) scholars have highlighted the discipline’s responsibility to advocate for marginalized groups against the backdrop of fully functioning society theory (FFST), which emphasizes how collectives, issues, and ideas undergo appraisal for collective decision-making. What is in need of scholarly inquiry is how marginalized groups struggle to assert the legitimacy and authenticity required to influence collective decision-making when appraisals of worth are predicated on the cultural context that marginalizes them. This essay explicates legitimacy and authenticity alongside culture and marginality to investigate the specific advocacy challenges that marginalized groups face. Ultimately, it presents theoretical extensions for FFST, urges PR to consider the differences between facilitational and representational advocacy approaches for marginalized groups, and encourages PR scholarship and practice to legitimize lived experience. While this essay primarily draws examples from a specific marginalized group within mental health advocacy, consumers/survivors/ex-patients, it also offers reflections for other marginalized groups.
{"title":"Advocacy and marginality: Considering legitimacy, authenticity, and culture to extend fully functioning society theory","authors":"Sarah A. Aghazadeh","doi":"10.1080/1062726X.2022.2118749","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2118749","url":null,"abstract":"ABSTRACT Public relations (PR) scholars have highlighted the discipline’s responsibility to advocate for marginalized groups against the backdrop of fully functioning society theory (FFST), which emphasizes how collectives, issues, and ideas undergo appraisal for collective decision-making. What is in need of scholarly inquiry is how marginalized groups struggle to assert the legitimacy and authenticity required to influence collective decision-making when appraisals of worth are predicated on the cultural context that marginalizes them. This essay explicates legitimacy and authenticity alongside culture and marginality to investigate the specific advocacy challenges that marginalized groups face. Ultimately, it presents theoretical extensions for FFST, urges PR to consider the differences between facilitational and representational advocacy approaches for marginalized groups, and encourages PR scholarship and practice to legitimize lived experience. While this essay primarily draws examples from a specific marginalized group within mental health advocacy, consumers/survivors/ex-patients, it also offers reflections for other marginalized groups.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45641735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-22DOI: 10.1080/1062726X.2022.2123331
Sung-Un Yang, Minjeong Kang, Young Kim, Ejae Lee
ABSTRACT Despite the growing attention to corporate social advocacy in the extant literature, little empirical research has examined the effects of corporate social advocacy in the context of employees. The purpose of this study was to delve into the impact of leadership in corporate social advocacy (CSA) on positive employee outcomes, using data from an online survey of full-time employees working in various corporations in the United States. Controlling for the participants’ tenure, demographic information, and company size, this study found that leaders’ facilitation of corporate social advocacy strongly influenced employee advocacy for their organizations, which was also significantly mediated by employees’ personal identification with the leader and by employee–organization relationship (EOR) quality.
{"title":"The effects of leadership in corporate social advocacy on positive employee outcomes","authors":"Sung-Un Yang, Minjeong Kang, Young Kim, Ejae Lee","doi":"10.1080/1062726X.2022.2123331","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2123331","url":null,"abstract":"ABSTRACT Despite the growing attention to corporate social advocacy in the extant literature, little empirical research has examined the effects of corporate social advocacy in the context of employees. The purpose of this study was to delve into the impact of leadership in corporate social advocacy (CSA) on positive employee outcomes, using data from an online survey of full-time employees working in various corporations in the United States. Controlling for the participants’ tenure, demographic information, and company size, this study found that leaders’ facilitation of corporate social advocacy strongly influenced employee advocacy for their organizations, which was also significantly mediated by employees’ personal identification with the leader and by employee–organization relationship (EOR) quality.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43064635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-03DOI: 10.1080/1062726X.2022.2125152
N. Browning, Sung-Un Yang
Ferguson’s (1984) call for a paradigm shift in public relations research, namely to focus on relationships themselves as the unit of analysis rather than the individuals and entities engaged in those relationships, ranks among the most influential pieces of scholarship in our field – so much so that previous editor-in-chief Bey-Ling Sha requested a 2018 reprint in this journal. Ferguson’s (2018) piece is by far the most cited manuscript published in the Journal of Public Relations Research over the past five years, a testament to her idea’s lasting legacy. Ferguson’s (1984, 2018) work is the foundation stone of the organizational-public relationship paradigm, a bedrock of public relations scholarship for at least the past two decades. Ledingham and colleagues were among the earliest to intensely push this construct forward and the first to codify a general theory of relationship management. Ledingham and Bruning (1998) defined an OPR as “the state which exists between an organization and its key publics in which the actions of either entity impact the economic, social, political and/or cultural well-being of the other entity” (p. 62). Ledingham (2003) would later propose 14 axioms of OPRs, among them that such relationships are transactional; dynamic; goal oriented; governed by expectations of parties involved; driven by those parties needs and wants; and nurtured/fostered by several factors, including communication. The number of published OPR studies in this journal – as well as related outlets like Public Relations Review, Journalism & Mass Communication Quarterly, and Journal of Communication Management – seems to have grown exponentially. Hon and Grunig’s (1999) widely utilized scale for measuring OPR quality has been particularly impactful here, allowing scholars to assess this key construct and study it across various sectors and in relation to numerous antecedent, dependent, moderating, and mediating variables. In short, OPR has been a game changer for our field . . . but perhaps not to the degree we often perceive. As Fawkes (2015) argues, though OPR was perhaps a revolutionary conception, our approach to studying OPR in many ways represents an evolution of the existing excellence paradigm. We can certainty appreciate that point, especially considering that:
弗格森(1984)呼吁公共关系研究的范式转变，即把重点放在关系本身作为分析单位，而不是参与这些关系的个人和实体，这是我们领域最具影响力的学术成果之一，以至于前任主编沙蓓玲(音译)要求在2018年在该杂志上转载。弗格森(2018年)的这篇文章是《公共关系研究杂志》(Journal of Public Relations Research)在过去五年中发表的被引用次数最多的文章，证明了她的观点的持久影响。Ferguson(1984,2018)的工作是组织-公共关系范式的基石，至少在过去二十年中是公共关系学术的基石。Ledingham和他的同事是最早强烈推动这一构想的人之一，也是第一个编纂关系管理一般理论的人。Ledingham和Bruning(1998)将OPR定义为“存在于组织及其关键公众之间的状态，其中任何一个实体的行为都会影响另一个实体的经济、社会、政治和/或文化福祉”(第62页)。Ledingham(2003)后来提出了14个opr公理，其中包括这种关系是事务性的;动态;面向目标的;受有关各方期望支配的;受各方需求和愿望的驱动;受到多种因素的影响，包括沟通。在这份杂志上发表的OPR研究的数量——以及相关的媒体，如公共关系评论、新闻与大众传播季刊和传播管理杂志——似乎呈指数级增长。Hon和Grunig(1999)广泛使用的衡量OPR质量的量表在这里特别有影响力，使学者能够评估这一关键结构，并在各个部门以及与众多前因变量、因变量、调节变量和中介变量相关的情况下进行研究。简而言之，OPR已经改变了我们这个领域的游戏规则…但也许没有达到我们通常认为的程度。正如福克斯(2015)所言，尽管OPR可能是一个革命性的概念，但我们在许多方面研究OPR的方法代表了现有卓越范式的演变。我们当然理解这一点，特别是考虑到:
{"title":"Editor’s essay: Reflecting on OPR research","authors":"N. Browning, Sung-Un Yang","doi":"10.1080/1062726X.2022.2125152","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2125152","url":null,"abstract":"Ferguson’s (1984) call for a paradigm shift in public relations research, namely to focus on relationships themselves as the unit of analysis rather than the individuals and entities engaged in those relationships, ranks among the most influential pieces of scholarship in our field – so much so that previous editor-in-chief Bey-Ling Sha requested a 2018 reprint in this journal. Ferguson’s (2018) piece is by far the most cited manuscript published in the Journal of Public Relations Research over the past five years, a testament to her idea’s lasting legacy. Ferguson’s (1984, 2018) work is the foundation stone of the organizational-public relationship paradigm, a bedrock of public relations scholarship for at least the past two decades. Ledingham and colleagues were among the earliest to intensely push this construct forward and the first to codify a general theory of relationship management. Ledingham and Bruning (1998) defined an OPR as “the state which exists between an organization and its key publics in which the actions of either entity impact the economic, social, political and/or cultural well-being of the other entity” (p. 62). Ledingham (2003) would later propose 14 axioms of OPRs, among them that such relationships are transactional; dynamic; goal oriented; governed by expectations of parties involved; driven by those parties needs and wants; and nurtured/fostered by several factors, including communication. The number of published OPR studies in this journal – as well as related outlets like Public Relations Review, Journalism & Mass Communication Quarterly, and Journal of Communication Management – seems to have grown exponentially. Hon and Grunig’s (1999) widely utilized scale for measuring OPR quality has been particularly impactful here, allowing scholars to assess this key construct and study it across various sectors and in relation to numerous antecedent, dependent, moderating, and mediating variables. In short, OPR has been a game changer for our field . . . but perhaps not to the degree we often perceive. As Fawkes (2015) argues, though OPR was perhaps a revolutionary conception, our approach to studying OPR in many ways represents an evolution of the existing excellence paradigm. We can certainty appreciate that point, especially considering that:","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43820397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-03DOI: 10.1080/1062726X.2022.2119978
Chuqing Dong, Jordan Morehouse
ABSTRACT In this study, we explore the potential contribution of care ethics to government-public relationship (GPR) management. Drawing on the ethics of care and relationship management theory, this study examined government communicators’ conceptualizations of care and care-based relationship cultivation strategies by interviewing 32 public relations practitioners working at county government agencies in the United States. Findings suggest that care is a complex, multidimensional construct that involves relational, emotional, humanistic, and personal components in the context of government public relations. The study advances public relations scholarship by proposing a Care-Based Relationship Cultivation Model and suggests measures for seven care-based relationship cultivation strategies highlighting care ethics. Our findings are useful for local government practitioners across countries to infuse care into their public relations efforts.
{"title":"Toward a caring government: Advancing ethical government public relations with a care-based relationship cultivation model","authors":"Chuqing Dong, Jordan Morehouse","doi":"10.1080/1062726X.2022.2119978","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2119978","url":null,"abstract":"ABSTRACT In this study, we explore the potential contribution of care ethics to government-public relationship (GPR) management. Drawing on the ethics of care and relationship management theory, this study examined government communicators’ conceptualizations of care and care-based relationship cultivation strategies by interviewing 32 public relations practitioners working at county government agencies in the United States. Findings suggest that care is a complex, multidimensional construct that involves relational, emotional, humanistic, and personal components in the context of government public relations. The study advances public relations scholarship by proposing a Care-Based Relationship Cultivation Model and suggests measures for seven care-based relationship cultivation strategies highlighting care ethics. Our findings are useful for local government practitioners across countries to infuse care into their public relations efforts.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47719752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-25DOI: 10.1080/1062726X.2022.2093203
Anita Atwell Seate, B. Liu, S. Stanley, Yumin Yan, A. Chatham
ABSTRACT Relationships are essential for a fully functioning society. Through a multi-sited rapid ethnography, we show how the U.S. National Weather Service achieves its mission through a relational constellation of organizational partners (i.e., emergency managers and broadcast media) and active publics in the context of disasters. The findings provide insights into relational tensions that occur in organization-public relationships (OPRs) and how communication can address those relational tensions. In doing so, we answer calls for broadening the methodologies to examine OPRs and to examine multiparty, rather than just dyadic, OPRs.
{"title":"Relational constellations in disasters: Theorizing multiparty relationships through ethnographic research","authors":"Anita Atwell Seate, B. Liu, S. Stanley, Yumin Yan, A. Chatham","doi":"10.1080/1062726X.2022.2093203","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2093203","url":null,"abstract":"ABSTRACT Relationships are essential for a fully functioning society. Through a multi-sited rapid ethnography, we show how the U.S. National Weather Service achieves its mission through a relational constellation of organizational partners (i.e., emergency managers and broadcast media) and active publics in the context of disasters. The findings provide insights into relational tensions that occur in organization-public relationships (OPRs) and how communication can address those relational tensions. In doing so, we answer calls for broadening the methodologies to examine OPRs and to examine multiparty, rather than just dyadic, OPRs.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47249068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-11DOI: 10.1080/1062726X.2022.2101459
Chelsea L. Woods
ABSTRACT Activists and the organizations established to pursue their goals have been influential in shaping public relations theory and practice, including issues management. However, scholars only recently increased efforts to develop a more robust understanding of activist organizations and their communication efforts, including how they can serve as issue managers to incite change at multiple levels. As activist organizations shift a portion of their pursuits away from public policy and into the private sector, this study details how these strategic communicators enact their roles as issue managers within a corporate campaign context. Specifically, this study explores the intersection of activism and issues management, thereby advancing our understanding of issues management from the activist perspective and proposing the issue campaign model, which outlines the process employed by activist organizations to identify, develop, and press their issues toward resolution.
{"title":"Analyzing activist organizations as issue managers: Introducing the issue campaign model","authors":"Chelsea L. Woods","doi":"10.1080/1062726X.2022.2101459","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2101459","url":null,"abstract":"ABSTRACT Activists and the organizations established to pursue their goals have been influential in shaping public relations theory and practice, including issues management. However, scholars only recently increased efforts to develop a more robust understanding of activist organizations and their communication efforts, including how they can serve as issue managers to incite change at multiple levels. As activist organizations shift a portion of their pursuits away from public policy and into the private sector, this study details how these strategic communicators enact their roles as issue managers within a corporate campaign context. Specifically, this study explores the intersection of activism and issues management, thereby advancing our understanding of issues management from the activist perspective and proposing the issue campaign model, which outlines the process employed by activist organizations to identify, develop, and press their issues toward resolution.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43538955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-04DOI: 10.1080/1062726X.2022.2088537
Danielle Quichocho, Burton St. John
ABSTRACT In the fall of 2018, fracking interests in Colorado initiated a public relations campaign against Proposition 112 – a measure that these interests perceived as an emergent threat to their continued viability. This thematic analysis reviewed the messaging used by the industry and its supporters as it appeared across 1,515 text articles (e.g., news accounts, op-eds, etc.) and 38 Facebook posts. We found that pro-fracking messages, rather than concentrating on the quality of the ideas offered in support of fracking (e.g., facts and data) often chose to emphasize connections to the lived experiences of the audiences. As such, this work offers an exploratory model of this phenomena called the Circuit of Culture/Narrative Paradigm Nexus Model, which includes as components values, aesthetics, and resonance. This model offers both a theoretical and applied framework for how an organization may affirm alliance with key audiences, especially when detecting an emergent threat to its continued existence.
{"title":"Locating a narrative paradigm Nexus in the circuit of culture: articulating the anti-proposition 112 public relations campaign in Colorado","authors":"Danielle Quichocho, Burton St. John","doi":"10.1080/1062726X.2022.2088537","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2088537","url":null,"abstract":"ABSTRACT In the fall of 2018, fracking interests in Colorado initiated a public relations campaign against Proposition 112 – a measure that these interests perceived as an emergent threat to their continued viability. This thematic analysis reviewed the messaging used by the industry and its supporters as it appeared across 1,515 text articles (e.g., news accounts, op-eds, etc.) and 38 Facebook posts. We found that pro-fracking messages, rather than concentrating on the quality of the ideas offered in support of fracking (e.g., facts and data) often chose to emphasize connections to the lived experiences of the audiences. As such, this work offers an exploratory model of this phenomena called the Circuit of Culture/Narrative Paradigm Nexus Model, which includes as components values, aesthetics, and resonance. This model offers both a theoretical and applied framework for how an organization may affirm alliance with key audiences, especially when detecting an emergent threat to its continued existence.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44315106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-04DOI: 10.1080/1062726X.2022.2093881
C. Yue
ABSTRACT This study examined how employees’ perceptions of organizations’ use of bridging and buffering public relations strategies affected their positive responses to organizational change. Drawing from two theoretical frameworks (i.e., social exchange theory and the strategic management of public relations), the current study tested three models that had employees’ openness to change as a mediator and three forms of behavioral support (i.e., compliance, cooperation, and championing) as outcomes. Through an online survey of 439 employees in the United States, this study found that perceived bridging strategies effectively induced employees’ openness to change, which in turn resulted in stronger behavioral compliance, cooperation, and championing for change. By contrast, while a perceived buffering strategy had a direct and positive association with employees’ compliance and cooperation, it did not enhance employees’ championing for change. Furthermore, perceived use of buffering strategies did not lead to employees’ openness to change.
{"title":"Fostering employees’ positive change reactions: the role of bridging and buffering strategies","authors":"C. Yue","doi":"10.1080/1062726X.2022.2093881","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2093881","url":null,"abstract":"ABSTRACT This study examined how employees’ perceptions of organizations’ use of bridging and buffering public relations strategies affected their positive responses to organizational change. Drawing from two theoretical frameworks (i.e., social exchange theory and the strategic management of public relations), the current study tested three models that had employees’ openness to change as a mediator and three forms of behavioral support (i.e., compliance, cooperation, and championing) as outcomes. Through an online survey of 439 employees in the United States, this study found that perceived bridging strategies effectively induced employees’ openness to change, which in turn resulted in stronger behavioral compliance, cooperation, and championing for change. By contrast, while a perceived buffering strategy had a direct and positive association with employees’ compliance and cooperation, it did not enhance employees’ championing for change. Furthermore, perceived use of buffering strategies did not lead to employees’ openness to change.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47607270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-15DOI: 10.1080/1062726X.2022.2071273
Hyejoon Rim, Hao Xu, Chuqing Dong
ABSTRACT Drawing from balance theory, this study examines how publics respond to CSA in terms of their identification with the company and attitude toward the company depending on their balanced state and preexisting company attitude valence. Using real companies, two online experiments were employed by replicating different social issues: abortion and gun legislation. The results showed a greater degree of consumer-company identification and company attitude changes, respectively, when people experience an imbalanced state than a balanced state. The study also showed that control mutuality perception weakened such interactions, suggesting the role of equated bilateral relationships in how publics restore the balanced state. Theoretical and practical implications were discussed.
{"title":"Triadic Public-Company-Issue Relationships and Publics’ Reactions to Corporate Social Advocacy (CSA): An Application of Balance Theory","authors":"Hyejoon Rim, Hao Xu, Chuqing Dong","doi":"10.1080/1062726X.2022.2071273","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2071273","url":null,"abstract":"ABSTRACT Drawing from balance theory, this study examines how publics respond to CSA in terms of their identification with the company and attitude toward the company depending on their balanced state and preexisting company attitude valence. Using real companies, two online experiments were employed by replicating different social issues: abortion and gun legislation. The results showed a greater degree of consumer-company identification and company attitude changes, respectively, when people experience an imbalanced state than a balanced state. The study also showed that control mutuality perception weakened such interactions, suggesting the role of equated bilateral relationships in how publics restore the balanced state. Theoretical and practical implications were discussed.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42004416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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