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Harnessing the power of chatbot social conversation for organizational listening: The impact on perceived transparency and organization-public relationships 利用聊天机器人社交对话的力量进行组织倾听:对感知透明度和组织公共关系的影响
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2022-03-04 DOI: 10.1080/1062726X.2022.2068553
L. Men, Alvin Zhou, Wan-Hsiu Sunny Tsai
ABSTRACT This study presents one of the earliest empirical investigations on how to harness the power of chatbots for improving key public relations outcomes. Specifically, this study integrates the construct of social presence that has been widely studied in the computer-mediated communication literature with the concept of conversational human voice in public relations to conceptualize chatbots’ social conversation. We evaluate chatbots’ social conversation as an important antecedent driving user perception, not only of chatbots’ listening capability, but also of the organizations’ listening efforts, which, in turn, enhance the essential perceptual outcomes of organizational transparency and organization-public relationships. Our theoretical model was tested through an online survey of 778 adult Facebook users in the US, who were directed to have a 5-minute conversation with a real chatbot. The study results advance the organizational listening literature and contribute to the growing body of knowledge on artificial intelligence in public relations.
摘要本研究是关于如何利用聊天机器人的力量来改善关键公共关系结果的最早实证研究之一。具体而言,本研究将计算机媒介传播文献中广泛研究的社交存在结构与公共关系中的对话人声概念相结合,以概念化聊天机器人的社交对话。我们评估聊天机器人的社交对话是驱动用户感知的重要前提,不仅是聊天机器人的倾听能力,也是组织的倾听努力,这反过来又增强了组织透明度和组织公共关系的基本感知结果。我们的理论模型是通过对美国778名成年Facebook用户的在线调查进行测试的,这些用户被要求与一个真正的聊天机器人进行5分钟的对话。研究结果推动了组织倾听文献的发展,并有助于公共关系中人工智能知识的增长。
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引用次数: 6
The Multiplicity and Dynamics of Functional Crisis Memories in Crisis Communication: How Chinese Social Media Users Collectively Reconstructed SARS during COVID-19 危机传播中功能性危机记忆的多重性与动态性——新冠肺炎期间中国社交媒体用户如何集体重构SARS
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2022-03-04 DOI: 10.1080/1062726X.2022.2063869
Xing Zhang, Anfan Chen
ABSTRACT By incorporating the concept of collective memory into the field of crisis communication, this study examined crisis memories (i.e., SARS memories) that were collectively constructed on social media to help make sense of and respond to an unfolding crisis (i.e., COVID-19). From a content analysis of 4,673 Weibo posts, along with a repost network analysis of these posts, various functional crisis memories constructed by multiple users (multiplicity) and in different stages (dynamics) were identified. Our findings provide a new perspective on crisis communication and management by including crisis memories as an extended part of multivocal crisis communication. We suggest that memory narratives surrounding similar past crises can be utilized as important information and resources in crisis communication, especially during public health crises with high uncertainty and widespread effects. The theoretical and practical implications of the findings for crisis communication are discussed.
摘要通过将集体记忆的概念融入危机传播领域,本研究检验了在社交媒体上集体构建的危机记忆(即SARS记忆),以帮助理解和应对正在发生的危机(即新冠肺炎)。通过对4673条微博帖子的内容分析,以及对这些帖子的转发网络分析,识别了由多个用户(多重)和不同阶段(动态)构建的各种功能性危机记忆。我们的研究结果为危机沟通和管理提供了一个新的视角,将危机记忆作为多元危机沟通的延伸部分。我们认为,围绕类似过去危机的记忆叙事可以作为危机沟通的重要信息和资源,特别是在具有高度不确定性和广泛影响的公共卫生危机期间。讨论了研究结果对危机沟通的理论和实践意义。
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引用次数: 1
Serious Games as Strategic Communication Tools: An Analytic Framework for the Study of Digital Games in Public Relations Research 作为战略传播工具的严肃游戏:公共关系研究中数字游戏研究的分析框架
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2021-11-02 DOI: 10.1080/1062726X.2022.2043154
J. Fisher
ABSTRACT Organizations are increasingly using digital games as strategic communication tools for achieving public relations goals. Yet limited extant research examines them as such. This article proposes a definition of the term strategic communication games, and presents an analytic framework composed of four levels – The Organization, The Game, The Dissemination Process, and The Game Playing Public – relevant to their study. Extant research on digital games that are used to achieve organizational goals has focused on the effects of gameplay on an individual player. Alternatively, the framework proposed in this article positions such games within a broader process in which meaning making that is relevant to game outcomes happens across four levels.
摘要组织越来越多地将数字游戏作为实现公共关系目标的战略沟通工具。然而,有限的现存研究对它们进行了这样的考察。本文提出了战略传播游戏一词的定义,并提出了一个由四个层面组成的分析框架——组织、游戏、传播过程和游戏公众——与他们的研究相关。目前对用于实现组织目标的数字游戏的研究主要集中在游戏对个人玩家的影响上。或者,本文提出的框架将此类游戏定位在一个更广泛的过程中,在这个过程中,与游戏结果相关的意义创造发生在四个层面上。
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引用次数: 2
Editor’s essay: Letting go in leadership 编者按:放手领导
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2021-11-02 DOI: 10.1080/1062726X.2021.2061752
B. Sha
One of the most important lessons I learned as a young mom who stepped up to volunteer with her children’s school PTA® is that leadership means different things to different people. I also learned that leadership looks different to different people and that each of us has mental representations of what a “good leader” looks like. Little did I know then that decades of scholarly research and thousands of publications on “leadership” backed up what I was experiencing.
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引用次数: 0
From Relationship Management to Change Empowerment: Shifting Public Relations Theory to Prioritize Publics 从关系管理到变革授权:公共关系理论向公众优先转变
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2021-11-02 DOI: 10.1080/1062726X.2022.2053856
D. Mundy
ABSTRACT The global upheaval caused by events in 2020 and beyond – from navigating a pandemic to an American reckoning with long-standing issues of race and inequality – has placed the public voice front and center. Public discourse now plays an essential role in shaping organizational policy and practice. This article posits that in response, public relations must take a “next turn” theoretically in a way that prioritizes the public voice. As such, guided by the perspectives of LGBTQIA advocacy leaders in the post-Obergefell (post-marriage-equality) era, this article argues that the field must shift from a focus on relationship management to one on change empowerment. In so doing, it contends that if we are going to truly take a next turn to focus on the public in this post-2020 context, then theoretically we must better-address the influence and process of change – emanating from internal and external forces. This article also contends that while public relations certainly remains a management function, the lessons from 2020 mandate that we question our field’s focus on “managing” relationships and instead investigate how public relations can become a source of empowerment.
2020年及以后发生的事件引发的全球动荡——从应对一场大流行,到美国对长期存在的种族和不平等问题的反思——将公众的声音摆在了前台和中心。公共话语现在在形成组织政策和实践方面起着至关重要的作用。本文认为,作为回应,公共关系必须在理论上采取“下一个转弯”,以优先考虑公众的声音。因此,在后奥贝格费尔(后婚姻平等)时代LGBTQIA倡导领袖的观点指导下,本文认为该领域必须从关注关系管理转向关注改变授权。在此过程中,它认为,如果我们要在2020年后的背景下真正转向关注公众,那么从理论上讲,我们必须更好地处理来自内部和外部力量的变化的影响和过程。本文还认为,虽然公共关系当然仍然是一种管理功能,但2020年的教训要求我们质疑我们的领域对“管理”关系的关注,而是研究公共关系如何成为授权的来源。
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引用次数: 10
Rethinking Internal Public Relations: Organizations and Publics as Community Members 反思内部公共关系:作为社区成员的组织和公众
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2021-11-02 DOI: 10.1080/1062726X.2022.2043155
Hongmei Shen, Hua Jiang
ABSTRACT This essay connects the community-building approach, embedded in responsive communitarianism, with internal public relations. By integrating principles of the community perspective with components of current scholarship in internal public relations, we reposition internal public relations as a community-building function. We introduce seven tenets of internal public relations from the community approach, including but not limited to communitarianism being the philosophical foundation, creationand dissolution of internal communities, the importance of solidarity, and principles of community development – cultivating members’ individual agency, committing to agreed-upon rules and core communal values, and balancing individual rights and common good. We also explain how conducting research on internal public relations from a community approach enhances community agency, internal relationships, internal communication, globaland intercultural community building, and methodological diversity. We hope to further stimulate theoretical dialog in internal public relations.
本文将社区建设方法与内部公共关系联系起来,这种方法植根于响应性社群主义。通过将社区视角的原则与当前学术在内部公共关系中的组成部分相结合,我们将内部公共关系重新定位为一种社区建设功能。我们从社区方法中引入了内部公共关系的七个原则,包括但不限于作为哲学基础的社群主义、内部社区的创建和解散、团结的重要性以及社区发展的原则——培养成员的个人能动性、致力于商定的规则和核心社区价值观,以及平衡个人权利和共同利益。我们还解释了从社区的角度对内部公共关系进行研究如何增强社区机构、内部关系、内部沟通、全球和跨文化社区建设以及方法的多样性。我们希望进一步激发内部公共关系的理论对话。
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引用次数: 3
Linking Authenticity in CSR Communication to Organization-Public Relationship Outcomes: Integrating Theories of Impression Management and Relationship Management 企业社会责任传播的真实性与组织公共关系结果的联系——整合印象管理和关系管理理论
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2021-11-02 DOI: 10.1080/1062726X.2022.2048953
Joon Soo Lim, Hua Jiang
ABSTRACT Grounded in theories in relational authenticity, self-verification, and impression management, this study examines the effect of enacting authenticity in CSR communication through digital media as a relationship-cultivating strategy on organization-public relationship (OPR) outcomes. Using data obtained from an online survey (N = 501), we conduct both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to validate the proposed theory-driven measure for authenticity in CSR communication. We examine how authenticity in CSR communication predicts the four dimensions of quality OPRs. Results of CFA reveal that authenticity in CSR communication comprises three dimensions – genuineness, reflection of true identity, and consistency. Hierarchical regression analyses indicate that authenticity in CSR communication predicts trust, commitment, satisfaction, and control mutuality. Major theoretical contributions of the study include: (1) Authenticity in CSR communication is an OPR antecedent. (2) The genuineness aspect of authenticity provides important implications for company-cause fit research on CSR communication. (3) The reflection of true identity can provide theoretical explanations as to what needs to be considered in practicing corporate social advocacy.
摘要本研究以关系真实性、自我验证和印象管理理论为基础,探讨了通过数字媒体在企业社会责任传播中实施真实性作为一种关系培养策略对组织-公众关系(OPR)结果的影响。利用从在线调查中获得的数据(N = 501),我们进行了探索性因素分析(EFA)和验证性因素分析(CFA),以验证提出的理论驱动的企业社会责任沟通真实性度量。我们研究了企业社会责任传播中的真实性如何预测质量OPRs的四个维度。CFA结果表明,企业社会责任传播的真实性包括真实性、真实身份的反映和一致性三个维度。层次回归分析表明,企业社会责任沟通的真实性可以预测信任、承诺、满意度和控制相互性。本研究的主要理论贡献包括:(1)企业社会责任传播中的真实性是OPR前项。(2)真实性的真实性方面为企业社会责任传播的公因契合研究提供了重要启示。(3)真实身份的反映可以为企业社会倡导实践中需要考虑的问题提供理论解释。
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引用次数: 3
At the Intersection of Race, Gender and Sexuality: A Queer of Color Critique of Public Relations Habitus 在种族、性别和性的交汇点上:公共关系习惯的色彩批判
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2021-11-02 DOI: 10.1080/1062726X.2022.2051174
Nneka Logan, E. Ciszek
ABSTRACT This article employs queer of color (QOC) critique as an analytical lens for public relations research. Expanding QOC inquiry in public relations is important because transgender people of color have been excluded from mainstream public relations theory and research. To address this gap and empirical opportunity, this article uses qualitative interviews to explore the experiences of transgender communicators of color in the United States who participate in public relations work. Habitus, intersectionality and QOC critique provide a theoretical framework that informs analysis. Advocacy, representation and empowerment are identified as important themes that characterize the experiences of our participants. Structural, representational and political intersectionality emerged as key reasons for their public relations work. The inclusion of QOC critique in public relations research joins and extends critical public relations perspectives that counter hegemonic racial and gender dynamics that characterize the public relations field.
摘要本文以“有色人种酷儿”批判作为公共关系研究的分析视角。在公共关系中扩大生活质量调查很重要,因为有色人种跨性别者被排除在主流公共关系理论和研究之外。为了解决这一差距和实证机会,本文采用定性访谈的方式,探讨了美国有色人种跨性别传播者参与公共关系工作的经历。习惯性、交叉性和生活质量批判为分析提供了理论框架。宣传、代表性和赋权被确定为我们参与者经历的重要主题。结构、代表性和政治交叉性成为他们公关工作的关键原因。将生活质量批判纳入公共关系研究,加入并扩展了批判公共关系的观点,这些观点反对公共关系领域特有的霸权种族和性别动态。
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引用次数: 5
Digital Public Relations Through the Lens of Affordances: A Conceptual Expansion of the Dialogic Principles 从可见性的角度看数字公共关系:对话原则的概念拓展
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2021-11-02 DOI: 10.1080/1062726X.2022.2046585
Alvin Zhou, Sifan Xu
ABSTRACT Connecting the affordance framework in computer-mediated communication to public relations theories, this essay proposes an affordance perspective on dialogic communication and digital public relations in general. We argue that 1) the enactment of organization-public dialogue on digital platforms requires certain combinations of media affordances; 2) the lens of affordances facilitates a non-dichotomous examination of the “dialogic communication vs. digital media” debate; 3) the fifth dialogic principle “ease of interface” should be conceptually expanded to “favorable affordances,” which asserts that public relations practice should evaluate digital media platforms’ various action possibilities and consider their inherent potentials for organization-public relationship building; and 4) research on digital public relations should incorporate affordance theory to achieve cross-platform theorization.
摘要本文将计算机媒介传播中的可供性框架与公共关系理论相结合,提出了对话传播和数字公共关系的可供理性视角。我们认为:1)在数字平台上组织公众对话需要媒体可供性的某些组合;2) 可供性的视角促进了对“对话传播与数字媒体”辩论的非二分法审视;3) 第五条对话原则“界面易用性”应在概念上扩展为“有利的可供性”,即公共关系实践应评估数字媒体平台的各种行动可能性,并考虑其在组织公共关系建设中的内在潜力;4)数字公共关系研究应引入可供性理论,实现跨平台理论化。
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引用次数: 3
Remote internal crisis communication (RICC) – role of internal communication in predicting employee engagement during remote work in a crisis 远程内部危机沟通(RICC)——内部沟通在危机远程工作中预测员工敬业度的作用
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2021-09-03 DOI: 10.1080/1062726X.2021.2011286
G. Dhanesh, Gaelle Picherit-Duthler
ABSTRACT Based on theories of relationship management and job demands and resources, this study offered a conceptual framework, the Remote Internal Crisis Communication (RICC) framework, and empirical data to examine the antecedents of employee engagement during remote work in a crisis. Based on an online survey with 304 employees who worked remotely during the Novel Coronavirus pandemic that began in 2019 (i.e., COVID-19), findings revealed that two-way communication and internal crisis communication content predicted employee engagement the most among all the predictors, which included two-way communication, internal crisis communication content and objectives, and new ways of working. The study also found that social connection mediated the relationship between new ways of working and employee engagement.
基于关系管理理论和工作需求与资源理论,本研究提出了一个概念框架、远程内部危机沟通(RICC)框架和实证数据来考察危机中远程工作中员工敬业度的前因。基于对2019年新型冠状病毒大流行(即COVID-19)期间远程工作的304名员工的在线调查,结果显示,双向沟通和内部危机沟通内容在所有预测因素中最能预测员工敬业度,其中包括双向沟通、内部危机沟通内容和目标以及新的工作方式。研究还发现,社会联系在新的工作方式和员工敬业度之间起到中介作用。
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引用次数: 6
期刊
Journal of Public Relations Research
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