Pub Date : 2021-11-02DOI: 10.1080/1062726X.2022.2048953
Joon Soo Lim, Hua Jiang
ABSTRACT Grounded in theories in relational authenticity, self-verification, and impression management, this study examines the effect of enacting authenticity in CSR communication through digital media as a relationship-cultivating strategy on organization-public relationship (OPR) outcomes. Using data obtained from an online survey (N = 501), we conduct both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to validate the proposed theory-driven measure for authenticity in CSR communication. We examine how authenticity in CSR communication predicts the four dimensions of quality OPRs. Results of CFA reveal that authenticity in CSR communication comprises three dimensions – genuineness, reflection of true identity, and consistency. Hierarchical regression analyses indicate that authenticity in CSR communication predicts trust, commitment, satisfaction, and control mutuality. Major theoretical contributions of the study include: (1) Authenticity in CSR communication is an OPR antecedent. (2) The genuineness aspect of authenticity provides important implications for company-cause fit research on CSR communication. (3) The reflection of true identity can provide theoretical explanations as to what needs to be considered in practicing corporate social advocacy.
{"title":"Linking Authenticity in CSR Communication to Organization-Public Relationship Outcomes: Integrating Theories of Impression Management and Relationship Management","authors":"Joon Soo Lim, Hua Jiang","doi":"10.1080/1062726X.2022.2048953","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2048953","url":null,"abstract":"ABSTRACT Grounded in theories in relational authenticity, self-verification, and impression management, this study examines the effect of enacting authenticity in CSR communication through digital media as a relationship-cultivating strategy on organization-public relationship (OPR) outcomes. Using data obtained from an online survey (N = 501), we conduct both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to validate the proposed theory-driven measure for authenticity in CSR communication. We examine how authenticity in CSR communication predicts the four dimensions of quality OPRs. Results of CFA reveal that authenticity in CSR communication comprises three dimensions – genuineness, reflection of true identity, and consistency. Hierarchical regression analyses indicate that authenticity in CSR communication predicts trust, commitment, satisfaction, and control mutuality. Major theoretical contributions of the study include: (1) Authenticity in CSR communication is an OPR antecedent. (2) The genuineness aspect of authenticity provides important implications for company-cause fit research on CSR communication. (3) The reflection of true identity can provide theoretical explanations as to what needs to be considered in practicing corporate social advocacy.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41459007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-02DOI: 10.1080/1062726X.2022.2051174
Nneka Logan, E. Ciszek
ABSTRACT This article employs queer of color (QOC) critique as an analytical lens for public relations research. Expanding QOC inquiry in public relations is important because transgender people of color have been excluded from mainstream public relations theory and research. To address this gap and empirical opportunity, this article uses qualitative interviews to explore the experiences of transgender communicators of color in the United States who participate in public relations work. Habitus, intersectionality and QOC critique provide a theoretical framework that informs analysis. Advocacy, representation and empowerment are identified as important themes that characterize the experiences of our participants. Structural, representational and political intersectionality emerged as key reasons for their public relations work. The inclusion of QOC critique in public relations research joins and extends critical public relations perspectives that counter hegemonic racial and gender dynamics that characterize the public relations field.
{"title":"At the Intersection of Race, Gender and Sexuality: A Queer of Color Critique of Public Relations Habitus","authors":"Nneka Logan, E. Ciszek","doi":"10.1080/1062726X.2022.2051174","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2051174","url":null,"abstract":"ABSTRACT This article employs queer of color (QOC) critique as an analytical lens for public relations research. Expanding QOC inquiry in public relations is important because transgender people of color have been excluded from mainstream public relations theory and research. To address this gap and empirical opportunity, this article uses qualitative interviews to explore the experiences of transgender communicators of color in the United States who participate in public relations work. Habitus, intersectionality and QOC critique provide a theoretical framework that informs analysis. Advocacy, representation and empowerment are identified as important themes that characterize the experiences of our participants. Structural, representational and political intersectionality emerged as key reasons for their public relations work. The inclusion of QOC critique in public relations research joins and extends critical public relations perspectives that counter hegemonic racial and gender dynamics that characterize the public relations field.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45175346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-02DOI: 10.1080/1062726X.2022.2046585
Alvin Zhou, Sifan Xu
ABSTRACT Connecting the affordance framework in computer-mediated communication to public relations theories, this essay proposes an affordance perspective on dialogic communication and digital public relations in general. We argue that 1) the enactment of organization-public dialogue on digital platforms requires certain combinations of media affordances; 2) the lens of affordances facilitates a non-dichotomous examination of the “dialogic communication vs. digital media” debate; 3) the fifth dialogic principle “ease of interface” should be conceptually expanded to “favorable affordances,” which asserts that public relations practice should evaluate digital media platforms’ various action possibilities and consider their inherent potentials for organization-public relationship building; and 4) research on digital public relations should incorporate affordance theory to achieve cross-platform theorization.
{"title":"Digital Public Relations Through the Lens of Affordances: A Conceptual Expansion of the Dialogic Principles","authors":"Alvin Zhou, Sifan Xu","doi":"10.1080/1062726X.2022.2046585","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2046585","url":null,"abstract":"ABSTRACT Connecting the affordance framework in computer-mediated communication to public relations theories, this essay proposes an affordance perspective on dialogic communication and digital public relations in general. We argue that 1) the enactment of organization-public dialogue on digital platforms requires certain combinations of media affordances; 2) the lens of affordances facilitates a non-dichotomous examination of the “dialogic communication vs. digital media” debate; 3) the fifth dialogic principle “ease of interface” should be conceptually expanded to “favorable affordances,” which asserts that public relations practice should evaluate digital media platforms’ various action possibilities and consider their inherent potentials for organization-public relationship building; and 4) research on digital public relations should incorporate affordance theory to achieve cross-platform theorization.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45785349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-03DOI: 10.1080/1062726X.2021.2011286
G. Dhanesh, Gaelle Picherit-Duthler
ABSTRACT Based on theories of relationship management and job demands and resources, this study offered a conceptual framework, the Remote Internal Crisis Communication (RICC) framework, and empirical data to examine the antecedents of employee engagement during remote work in a crisis. Based on an online survey with 304 employees who worked remotely during the Novel Coronavirus pandemic that began in 2019 (i.e., COVID-19), findings revealed that two-way communication and internal crisis communication content predicted employee engagement the most among all the predictors, which included two-way communication, internal crisis communication content and objectives, and new ways of working. The study also found that social connection mediated the relationship between new ways of working and employee engagement.
{"title":"Remote internal crisis communication (RICC) – role of internal communication in predicting employee engagement during remote work in a crisis","authors":"G. Dhanesh, Gaelle Picherit-Duthler","doi":"10.1080/1062726X.2021.2011286","DOIUrl":"https://doi.org/10.1080/1062726X.2021.2011286","url":null,"abstract":"ABSTRACT Based on theories of relationship management and job demands and resources, this study offered a conceptual framework, the Remote Internal Crisis Communication (RICC) framework, and empirical data to examine the antecedents of employee engagement during remote work in a crisis. Based on an online survey with 304 employees who worked remotely during the Novel Coronavirus pandemic that began in 2019 (i.e., COVID-19), findings revealed that two-way communication and internal crisis communication content predicted employee engagement the most among all the predictors, which included two-way communication, internal crisis communication content and objectives, and new ways of working. The study also found that social connection mediated the relationship between new ways of working and employee engagement.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45883443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-03DOI: 10.1080/1062726X.2022.2034630
Yeunjae Lee
ABSTRACT Integrating relationship management theory and internal crisis communication literature, this study aimed to understand employees’ affective and behavioral responses toward their organization during an organizational crisis. Focusing on a crisis caused by allegations of gender discrimination practices in the workplace, the current study investigated how employees’ exchange–communal relationships lead to their negative affect, communication behaviors, and activism intentions. Results of an online survey with 401 full-time employees in the United States suggested that employees’ exchange relationship is positively associated with negative affective response, and communal relationship is positively associated with their active communication behaviors. Furthermore, negative affective response significantly increased employees’ active communication behaviors and activism intentions. Theoretical implications for public relations and internal crisis communication scholarship are provided.
{"title":"The rise of internal activism: motivations of employees’ responses to organizational crisis","authors":"Yeunjae Lee","doi":"10.1080/1062726X.2022.2034630","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2034630","url":null,"abstract":"ABSTRACT Integrating relationship management theory and internal crisis communication literature, this study aimed to understand employees’ affective and behavioral responses toward their organization during an organizational crisis. Focusing on a crisis caused by allegations of gender discrimination practices in the workplace, the current study investigated how employees’ exchange–communal relationships lead to their negative affect, communication behaviors, and activism intentions. Results of an online survey with 401 full-time employees in the United States suggested that employees’ exchange relationship is positively associated with negative affective response, and communal relationship is positively associated with their active communication behaviors. Furthermore, negative affective response significantly increased employees’ active communication behaviors and activism intentions. Theoretical implications for public relations and internal crisis communication scholarship are provided.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49493170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-03DOI: 10.1080/1062726X.2021.2023020
Minjeong Kang
ABSTRACT Rumors of a toxic workplace can create a negative organizational reputation among external stakeholders. Based on the theoretical framework of narrative transportation, the current study tests how exposure to employees’ dissenting testimonials of the workplace might increase hypocrisy perception and negatively influence organizational reputation via the experience of transportation. A classic experiment design with a control group tests the between-subjects and within-subject effects of employees’ dissenting voices on study variables. The results support the influences of employees’ dissenting testimonials on transportation, perception of organizational hypocrisy, and damage to organizational reputation on both moral/affective and ability dimensions. Additionally, this study finds that the level of transportation differently influenced assessments of organizational reputation, suggesting a spillover effect on the ability dimension by moral transgressions.
{"title":"Employees’ dissenting voices via testimonials and their impact on corporate hypocrisy perception and reputational damage via narrative transportation","authors":"Minjeong Kang","doi":"10.1080/1062726X.2021.2023020","DOIUrl":"https://doi.org/10.1080/1062726X.2021.2023020","url":null,"abstract":"ABSTRACT Rumors of a toxic workplace can create a negative organizational reputation among external stakeholders. Based on the theoretical framework of narrative transportation, the current study tests how exposure to employees’ dissenting testimonials of the workplace might increase hypocrisy perception and negatively influence organizational reputation via the experience of transportation. A classic experiment design with a control group tests the between-subjects and within-subject effects of employees’ dissenting voices on study variables. The results support the influences of employees’ dissenting testimonials on transportation, perception of organizational hypocrisy, and damage to organizational reputation on both moral/affective and ability dimensions. Additionally, this study finds that the level of transportation differently influenced assessments of organizational reputation, suggesting a spillover effect on the ability dimension by moral transgressions.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42259346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-03DOI: 10.1080/1062726X.2021.2007388
Yeunjae Lee, J. Li, Wan-Hsiu Sunny Tsai
ABSTRACT Based on a sample of 633 racial minority employees in the United States, the current study examined the effectiveness of diversity-oriented leadership on internal communication and key employee outcomes. Using the normative model of internal communication and organizational justice theory, this study advances the theoretical links among leadership, communication, and organizational justice, and their resulting effects on employee outcomes. The survey results showed that diversity-oriented leadership enhances symmetrical internal communication and racial minority employees’ perceived fairness of the organization, thereby increasing employee engagement and advocative behaviors. Theoretical implications for public relations and internal communication are discussed.
{"title":"Diversity-oriented leadership, internal communication, and employee outcomes: a perspective of racial minority employees","authors":"Yeunjae Lee, J. Li, Wan-Hsiu Sunny Tsai","doi":"10.1080/1062726X.2021.2007388","DOIUrl":"https://doi.org/10.1080/1062726X.2021.2007388","url":null,"abstract":"ABSTRACT Based on a sample of 633 racial minority employees in the United States, the current study examined the effectiveness of diversity-oriented leadership on internal communication and key employee outcomes. Using the normative model of internal communication and organizational justice theory, this study advances the theoretical links among leadership, communication, and organizational justice, and their resulting effects on employee outcomes. The survey results showed that diversity-oriented leadership enhances symmetrical internal communication and racial minority employees’ perceived fairness of the organization, thereby increasing employee engagement and advocative behaviors. Theoretical implications for public relations and internal communication are discussed.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48844791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-03DOI: 10.1080/1062726X.2022.2034631
Y. Qin, L. Men
ABSTRACT This study examined whether and how listening in the internal communication context may influence the quality of employee-organization relationships. This study proposed employee psychological need satisfaction as the potential underlying mechanism that mediates the relationship between internal listening and employee relational outcomes. An online survey was conducted with 443 employees across various industries in the United States. The key findings of this study showed that employee perceptions of internal organizational listening were positively associated with employees’ perceived relationships with their organization. In addition, employee psychological need satisfaction positively mediated the effects of both organizational and supervisory listening on the quality of employee-organization relationships. This study advances the theorizing of listening from an internal communication perspective and contributes to the growing body of knowledge in relationship management.
{"title":"Why does listening matter inside the organization? The impact of internal listening on employee-organization relationships","authors":"Y. Qin, L. Men","doi":"10.1080/1062726X.2022.2034631","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2034631","url":null,"abstract":"ABSTRACT This study examined whether and how listening in the internal communication context may influence the quality of employee-organization relationships. This study proposed employee psychological need satisfaction as the potential underlying mechanism that mediates the relationship between internal listening and employee relational outcomes. An online survey was conducted with 443 employees across various industries in the United States. The key findings of this study showed that employee perceptions of internal organizational listening were positively associated with employees’ perceived relationships with their organization. In addition, employee psychological need satisfaction positively mediated the effects of both organizational and supervisory listening on the quality of employee-organization relationships. This study advances the theorizing of listening from an internal communication perspective and contributes to the growing body of knowledge in relationship management.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49412820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-03DOI: 10.1080/1062726X.2021.2037197
B. Sha
As reflected in news media and experienced by Journal readers, universities around the world have approached the COVID-19 pandemic and renewed their attention to systemic racism in myriad ways, both operationally and communicatively. I’m hopeful that future public relations scholars will examine various aspects of communication between higher-education organizations and their stakeholders (e.g., faculty-student, administration-faculty, and university-community), as well as the impacts of universities’ operational and communication choices on organizational relationships and reputations. From the pivot to remote instruction to the funding of more faculty lines specializing in diversity-related areas, the studies are endless that could be conducted on how universities have responded to pandemicrelated issues, be they as novel as the latest viral pandemic or as entrenched as institutional racism. What’s interesting (and discouraging) about this last month of calendar year 2021 is not merely that both the health and racism pandemics continue unabated. It’s also that the good intentions and actions of the many (e.g., who get immunized against diseases or who engage in self-improving actions to confront their own implicit biases) seem at times no match for the virulence emanating from the few (e.g., who deny categorically the science-based effectiveness of vaccines [cf. DiRusso & Stansberry, 2022; Hotez, 2019; Hussain et al., 2018] or who seek to undermine the integrity and outcomes of electoral systems [cf.; Haggard & Kaufman, 2021; Kleinfeld, 2021]).
{"title":"Editor’s essay: Acting with academic freedom","authors":"B. Sha","doi":"10.1080/1062726X.2021.2037197","DOIUrl":"https://doi.org/10.1080/1062726X.2021.2037197","url":null,"abstract":"As reflected in news media and experienced by Journal readers, universities around the world have approached the COVID-19 pandemic and renewed their attention to systemic racism in myriad ways, both operationally and communicatively. I’m hopeful that future public relations scholars will examine various aspects of communication between higher-education organizations and their stakeholders (e.g., faculty-student, administration-faculty, and university-community), as well as the impacts of universities’ operational and communication choices on organizational relationships and reputations. From the pivot to remote instruction to the funding of more faculty lines specializing in diversity-related areas, the studies are endless that could be conducted on how universities have responded to pandemicrelated issues, be they as novel as the latest viral pandemic or as entrenched as institutional racism. What’s interesting (and discouraging) about this last month of calendar year 2021 is not merely that both the health and racism pandemics continue unabated. It’s also that the good intentions and actions of the many (e.g., who get immunized against diseases or who engage in self-improving actions to confront their own implicit biases) seem at times no match for the virulence emanating from the few (e.g., who deny categorically the science-based effectiveness of vaccines [cf. DiRusso & Stansberry, 2022; Hotez, 2019; Hussain et al., 2018] or who seek to undermine the integrity and outcomes of electoral systems [cf.; Haggard & Kaufman, 2021; Kleinfeld, 2021]).","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42238482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: The potential benefits of ICT integration in learning in schools have been extensively discussed in the academic literature worldwide. In recent years globally, there has been rapid expansion in integration of ICT in primary school education. Countries has further put in place many initiatives to enhance the same. Integration of Information and Communication Technology (ICT) is a critical factor in ensuring improved quality education. Despite the many benefits that are known to be brought by integrating ICT in teaching and learning, studies have shown that integration remains low especially in primary schools. The general objective of the study was to establish the influence of information communication technology on child education Methodology: The paper used a desk study review methodology where relevant empirical literature was reviewed to identify main themes and to extract knowledge gaps. Findings: The study found out that the influence of ICTs in learning cannot be dealt with in isolation. For technology to be effective, it must be availed to learners at the right time and place. There is need to be effective, it must be availed to learner’s proximity; that is in classrooms or supposed learning environment Recommendations: The study recommends that school management should focus on increasing their ICTs infrastructure by provision of computers, building computer laboratories and encouraging public-private partnership so as to help in internet connectivity and provision of basic infrastructure. Capacity building is an important initiative that helps in ensuring that the benefits that accrue from use of technology in education are maximized. Additionally, students should be provided with technical assistance to use ICTs in teaching and learning
{"title":"ROLE OF ETHICS IN PROMOTING ORGANIZATION PERFORMANCE","authors":"Peter Mwikonji","doi":"10.47941/JPR.654","DOIUrl":"https://doi.org/10.47941/JPR.654","url":null,"abstract":"Purpose: The potential benefits of ICT integration in learning in schools have been extensively discussed in the academic literature worldwide. In recent years globally, there has been rapid expansion in integration of ICT in primary school education. Countries has further put in place many initiatives to enhance the same. Integration of Information and Communication Technology (ICT) is a critical factor in ensuring improved quality education. Despite the many benefits that are known to be brought by integrating ICT in teaching and learning, studies have shown that integration remains low especially in primary schools. The general objective of the study was to establish the influence of information communication technology on child education \u0000Methodology: The paper used a desk study review methodology where relevant empirical literature was reviewed to identify main themes and to extract knowledge gaps. \u0000Findings: The study found out that the influence of ICTs in learning cannot be dealt with in isolation. For technology to be effective, it must be availed to learners at the right time and place. There is need to be effective, it must be availed to learner’s proximity; that is in classrooms or supposed learning environment \u0000Recommendations: The study recommends that school management should focus on increasing their ICTs infrastructure by provision of computers, building computer laboratories and encouraging public-private partnership so as to help in internet connectivity and provision of basic infrastructure. Capacity building is an important initiative that helps in ensuring that the benefits that accrue from use of technology in education are maximized. Additionally, students should be provided with technical assistance to use ICTs in teaching and learning","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90151922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}