Pub Date : 2022-06-15DOI: 10.1080/1062726X.2022.2077347
Aviv Barnoy
ABSTRACT With technologies making sources more accessible than ever before, journalists’ prime concern is no longer obtaining data; but rather sorting information out – undermining the traditional role of information subsidies. This study exposes for the first time a unique form of “epistemic subsidies,” suggesting a new explanation for PR-journalists’ paradoxical relations. Using a mix of quantitative and qualitative reconstructions, in which Israeli news reporters from national news outlets accounted for the sources they used (N = 1,147), this paper reaffirms the persistence of the paradox, while shedding new light on it, showing that the relationship is based on reliability rather than trust. Information from PR sources is communicated to journalists in a significantly more reliable way than from non-PR – making reliance much safer. Analyzing the findings with a framework that is based on social epistemology and the intereffication theory, the paper suggests that the epistemically-virtues practices of PR act as “inductions,” which could result from an “adaptation” to journalists’ increasing epistemic needs. Findings also reopen the normative debate about the implication of reliance on PR, indicating that such reliance reduces vulnerability to factually incorrect messages, while not defending journalists from misleading messages or “spins.”
{"title":"An Island of Reliability in a Sea of Misinformation? Understanding PR-Journalists Relations in Times of Epistemic Crisis","authors":"Aviv Barnoy","doi":"10.1080/1062726X.2022.2077347","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2077347","url":null,"abstract":"ABSTRACT With technologies making sources more accessible than ever before, journalists’ prime concern is no longer obtaining data; but rather sorting information out – undermining the traditional role of information subsidies. This study exposes for the first time a unique form of “epistemic subsidies,” suggesting a new explanation for PR-journalists’ paradoxical relations. Using a mix of quantitative and qualitative reconstructions, in which Israeli news reporters from national news outlets accounted for the sources they used (N = 1,147), this paper reaffirms the persistence of the paradox, while shedding new light on it, showing that the relationship is based on reliability rather than trust. Information from PR sources is communicated to journalists in a significantly more reliable way than from non-PR – making reliance much safer. Analyzing the findings with a framework that is based on social epistemology and the intereffication theory, the paper suggests that the epistemically-virtues practices of PR act as “inductions,” which could result from an “adaptation” to journalists’ increasing epistemic needs. Findings also reopen the normative debate about the implication of reliance on PR, indicating that such reliance reduces vulnerability to factually incorrect messages, while not defending journalists from misleading messages or “spins.”","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49228840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-04DOI: 10.1080/1062726X.2022.2064288
Hui Zhao, Chiara Valentini
ABSTRACT Drawing on insights from both rhetorical arena theory and contingency theory of conflict management, this study examines the role of political factors in shaping stakeholder groups’ perceptions and organizational responses and stances in a scansis of a multinational corporation. This study combined qualitative content analysis and semantic network analysis to analyze organizational responses, news coverage, and social media posts regarding the National Basketball Association (NBA)–China crisis in 2019, triggered by an online comment from a team executive supporting the Hong Kong protesters. The findings show (1) the presence of diverse and rich political-laden and politically divided discussions in news coverage and social media posts, (2) a subsequent change in the NBA’s stance, from accommodative toward defensive, in response to those discussions, and (3) the great role of geopolitics/international politics and political values as political contingency factors in steering organizational, media, and digital public discourses. Theoretical and practical implications are discussed.
{"title":"Navigating Turbulent Political Waters: From Corporate Political Advocacy to Scansis in the Case of NBA-China Crisis","authors":"Hui Zhao, Chiara Valentini","doi":"10.1080/1062726X.2022.2064288","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2064288","url":null,"abstract":"ABSTRACT Drawing on insights from both rhetorical arena theory and contingency theory of conflict management, this study examines the role of political factors in shaping stakeholder groups’ perceptions and organizational responses and stances in a scansis of a multinational corporation. This study combined qualitative content analysis and semantic network analysis to analyze organizational responses, news coverage, and social media posts regarding the National Basketball Association (NBA)–China crisis in 2019, triggered by an online comment from a team executive supporting the Hong Kong protesters. The findings show (1) the presence of diverse and rich political-laden and politically divided discussions in news coverage and social media posts, (2) a subsequent change in the NBA’s stance, from accommodative toward defensive, in response to those discussions, and (3) the great role of geopolitics/international politics and political values as political contingency factors in steering organizational, media, and digital public discourses. Theoretical and practical implications are discussed.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48570543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-04DOI: 10.1080/1062726x.2022.2073728
Sung-Un Yang, N. Browning
Change is the only constant, or so the Greek philosopher Heraclitus thought. In the public relations field, that certainly rings true. Social media and a decentralized internet brought with them the promise of a more engaged and informed publics, but the spread of dis/misinformation has become so rampant that news seeking on social media now negatively correlates with knowledge and engagement (Infield, 2020). Yet practitioners must divine ways to operate within this direct-to-public communication environment as traditional news media – and trust in them – simultaneously erode (UNESCO, 2022). Companies like Disney and Coca-Cola, which once prided themselves on avoiding sociopolitical controversy, now find themselves thrust into deepening culture wars (Barnes, 2022; Gelles, 2021). All the while, practitioners desperately search for ways to manage relationships and reputations amidst the fray. And as organizations amass power, wealth, and influence that rivals or surpasses that of nationstates, they now struggle to fulfill the increasing social responsibilities expected of them from both stakeholders and the public writ large (Scherer & Palazzo, 2011). These are just a few of the challenges facing our field, largely in corporate communication – to say nothing of nonprofit, governmental, and other sectors. How do we, as public relations scholars and professionals, meet this moment? As the incoming editorial team for the Journal of Public Relations Research, we’ve pondered this and many other questions in recent months. Volume 34 marks the beginning term of editor-in-chief Dr. Sung-Un Yang, associate editor Dr. Nicholas Browning, and senior editorial assistant Ejae Lee. We are humbled and grateful for this great opportunity to serve a vibrant community of public relations researchers, and we are committed to the continuance of JPRR’s prestigious status, editorial mission, and research impacts. Strangely, the concept of continuance just as much as change brings us back to that philosopher from antiquity:
变化是唯一不变的，这是希腊哲学家赫拉克利特的观点。在公共关系领域，这当然是正确的。社交媒体和去中心化的互联网带来了更多参与和知情的公众的承诺，但谣言/错误信息的传播已经变得如此猖獗，以至于社交媒体上的新闻搜索现在与知识和参与呈负相关(Infield, 2020)。然而，随着传统新闻媒体和对它们的信任同时受到侵蚀，从业者必须找到在这种直接面向公众的传播环境中运作的方法(UNESCO, 2022)。像迪士尼和可口可乐这样曾经以避免社会政治争议而自豪的公司，现在发现自己被推入了不断加深的文化战争(巴恩斯，2022;gell, 2021)。一直以来，从业者都在拼命寻找在竞争中管理关系和声誉的方法。随着组织积累的权力、财富和影响力与民族国家相匹敌或超过，它们现在正努力履行利益相关者和公众对它们日益增加的社会责任(Scherer & Palazzo, 2011)。这些只是我们这个领域面临的一些挑战，主要是在企业沟通方面，更不用说非营利组织、政府和其他部门了。作为公共关系学者和专业人士，我们如何面对这一时刻?作为《公共关系研究杂志》(Journal of Public Relations Research)即将上任的编辑团队，我们在最近几个月里一直在思考这个问题和其他许多问题。第34卷是由总编杨成云博士、副总编尼古拉斯·勃朗宁博士、副总编李在杰担任的新一期。我们很谦卑，也很感激有这个机会为一个充满活力的公共关系研究人员社区服务，我们致力于继续保持JPRR的声望、编辑使命和研究影响。奇怪的是，延续和变化的概念将我们带回到古代的哲学家:
{"title":"Editor’s essay: a new chapter","authors":"Sung-Un Yang, N. Browning","doi":"10.1080/1062726x.2022.2073728","DOIUrl":"https://doi.org/10.1080/1062726x.2022.2073728","url":null,"abstract":"Change is the only constant, or so the Greek philosopher Heraclitus thought. In the public relations field, that certainly rings true. Social media and a decentralized internet brought with them the promise of a more engaged and informed publics, but the spread of dis/misinformation has become so rampant that news seeking on social media now negatively correlates with knowledge and engagement (Infield, 2020). Yet practitioners must divine ways to operate within this direct-to-public communication environment as traditional news media – and trust in them – simultaneously erode (UNESCO, 2022). Companies like Disney and Coca-Cola, which once prided themselves on avoiding sociopolitical controversy, now find themselves thrust into deepening culture wars (Barnes, 2022; Gelles, 2021). All the while, practitioners desperately search for ways to manage relationships and reputations amidst the fray. And as organizations amass power, wealth, and influence that rivals or surpasses that of nationstates, they now struggle to fulfill the increasing social responsibilities expected of them from both stakeholders and the public writ large (Scherer & Palazzo, 2011). These are just a few of the challenges facing our field, largely in corporate communication – to say nothing of nonprofit, governmental, and other sectors. How do we, as public relations scholars and professionals, meet this moment? As the incoming editorial team for the Journal of Public Relations Research, we’ve pondered this and many other questions in recent months. Volume 34 marks the beginning term of editor-in-chief Dr. Sung-Un Yang, associate editor Dr. Nicholas Browning, and senior editorial assistant Ejae Lee. We are humbled and grateful for this great opportunity to serve a vibrant community of public relations researchers, and we are committed to the continuance of JPRR’s prestigious status, editorial mission, and research impacts. Strangely, the concept of continuance just as much as change brings us back to that philosopher from antiquity:","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44068929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-04DOI: 10.1080/1062726X.2022.2057502
Katie R. Place
ABSTRACT Listening remains an understudied concept in public relations, particularly with consideration for the complex intersecting identities and lived experiences of publics. Through 38 interviews with nonprofit and governmental professionals, this study sought to fill the dearth of applied research on listening and intersectionality and to develop an intersectional framework for listening in public relations. One research question guided this exploratory, qualitative study: How do public relations professionals embody listening with consideration for intersectionality? Findings suggest that public relations professionals across nonprofit and governmental contexts described listening with consideration for intersectionality via personal reflexivity, interpersonal sensitivity, organizational programs and initiatives, and community and coalitional collaboration. From these insights, a framework for listening with consideration for intersectionality in public relations is proposed.
{"title":"Toward a Framework for Listening with Consideration for Intersectionality: Insights from Public Relations Professionals in Borderland Spaces","authors":"Katie R. Place","doi":"10.1080/1062726X.2022.2057502","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2057502","url":null,"abstract":"ABSTRACT Listening remains an understudied concept in public relations, particularly with consideration for the complex intersecting identities and lived experiences of publics. Through 38 interviews with nonprofit and governmental professionals, this study sought to fill the dearth of applied research on listening and intersectionality and to develop an intersectional framework for listening in public relations. One research question guided this exploratory, qualitative study: How do public relations professionals embody listening with consideration for intersectionality? Findings suggest that public relations professionals across nonprofit and governmental contexts described listening with consideration for intersectionality via personal reflexivity, interpersonal sensitivity, organizational programs and initiatives, and community and coalitional collaboration. From these insights, a framework for listening with consideration for intersectionality in public relations is proposed.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44678532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-04DOI: 10.1080/1062726X.2022.2068553
L. Men, Alvin Zhou, Wan-Hsiu Sunny Tsai
ABSTRACT This study presents one of the earliest empirical investigations on how to harness the power of chatbots for improving key public relations outcomes. Specifically, this study integrates the construct of social presence that has been widely studied in the computer-mediated communication literature with the concept of conversational human voice in public relations to conceptualize chatbots’ social conversation. We evaluate chatbots’ social conversation as an important antecedent driving user perception, not only of chatbots’ listening capability, but also of the organizations’ listening efforts, which, in turn, enhance the essential perceptual outcomes of organizational transparency and organization-public relationships. Our theoretical model was tested through an online survey of 778 adult Facebook users in the US, who were directed to have a 5-minute conversation with a real chatbot. The study results advance the organizational listening literature and contribute to the growing body of knowledge on artificial intelligence in public relations.
{"title":"Harnessing the power of chatbot social conversation for organizational listening: The impact on perceived transparency and organization-public relationships","authors":"L. Men, Alvin Zhou, Wan-Hsiu Sunny Tsai","doi":"10.1080/1062726X.2022.2068553","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2068553","url":null,"abstract":"ABSTRACT This study presents one of the earliest empirical investigations on how to harness the power of chatbots for improving key public relations outcomes. Specifically, this study integrates the construct of social presence that has been widely studied in the computer-mediated communication literature with the concept of conversational human voice in public relations to conceptualize chatbots’ social conversation. We evaluate chatbots’ social conversation as an important antecedent driving user perception, not only of chatbots’ listening capability, but also of the organizations’ listening efforts, which, in turn, enhance the essential perceptual outcomes of organizational transparency and organization-public relationships. Our theoretical model was tested through an online survey of 778 adult Facebook users in the US, who were directed to have a 5-minute conversation with a real chatbot. The study results advance the organizational listening literature and contribute to the growing body of knowledge on artificial intelligence in public relations.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49239296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-04DOI: 10.1080/1062726X.2022.2063869
Xing Zhang, Anfan Chen
ABSTRACT By incorporating the concept of collective memory into the field of crisis communication, this study examined crisis memories (i.e., SARS memories) that were collectively constructed on social media to help make sense of and respond to an unfolding crisis (i.e., COVID-19). From a content analysis of 4,673 Weibo posts, along with a repost network analysis of these posts, various functional crisis memories constructed by multiple users (multiplicity) and in different stages (dynamics) were identified. Our findings provide a new perspective on crisis communication and management by including crisis memories as an extended part of multivocal crisis communication. We suggest that memory narratives surrounding similar past crises can be utilized as important information and resources in crisis communication, especially during public health crises with high uncertainty and widespread effects. The theoretical and practical implications of the findings for crisis communication are discussed.
{"title":"The Multiplicity and Dynamics of Functional Crisis Memories in Crisis Communication: How Chinese Social Media Users Collectively Reconstructed SARS during COVID-19","authors":"Xing Zhang, Anfan Chen","doi":"10.1080/1062726X.2022.2063869","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2063869","url":null,"abstract":"ABSTRACT By incorporating the concept of collective memory into the field of crisis communication, this study examined crisis memories (i.e., SARS memories) that were collectively constructed on social media to help make sense of and respond to an unfolding crisis (i.e., COVID-19). From a content analysis of 4,673 Weibo posts, along with a repost network analysis of these posts, various functional crisis memories constructed by multiple users (multiplicity) and in different stages (dynamics) were identified. Our findings provide a new perspective on crisis communication and management by including crisis memories as an extended part of multivocal crisis communication. We suggest that memory narratives surrounding similar past crises can be utilized as important information and resources in crisis communication, especially during public health crises with high uncertainty and widespread effects. The theoretical and practical implications of the findings for crisis communication are discussed.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43103468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-02DOI: 10.1080/1062726X.2022.2043154
J. Fisher
ABSTRACT Organizations are increasingly using digital games as strategic communication tools for achieving public relations goals. Yet limited extant research examines them as such. This article proposes a definition of the term strategic communication games, and presents an analytic framework composed of four levels – The Organization, The Game, The Dissemination Process, and The Game Playing Public – relevant to their study. Extant research on digital games that are used to achieve organizational goals has focused on the effects of gameplay on an individual player. Alternatively, the framework proposed in this article positions such games within a broader process in which meaning making that is relevant to game outcomes happens across four levels.
{"title":"Serious Games as Strategic Communication Tools: An Analytic Framework for the Study of Digital Games in Public Relations Research","authors":"J. Fisher","doi":"10.1080/1062726X.2022.2043154","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2043154","url":null,"abstract":"ABSTRACT Organizations are increasingly using digital games as strategic communication tools for achieving public relations goals. Yet limited extant research examines them as such. This article proposes a definition of the term strategic communication games, and presents an analytic framework composed of four levels – The Organization, The Game, The Dissemination Process, and The Game Playing Public – relevant to their study. Extant research on digital games that are used to achieve organizational goals has focused on the effects of gameplay on an individual player. Alternatively, the framework proposed in this article positions such games within a broader process in which meaning making that is relevant to game outcomes happens across four levels.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41811838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-02DOI: 10.1080/1062726X.2022.2053856
D. Mundy
ABSTRACT The global upheaval caused by events in 2020 and beyond – from navigating a pandemic to an American reckoning with long-standing issues of race and inequality – has placed the public voice front and center. Public discourse now plays an essential role in shaping organizational policy and practice. This article posits that in response, public relations must take a “next turn” theoretically in a way that prioritizes the public voice. As such, guided by the perspectives of LGBTQIA advocacy leaders in the post-Obergefell (post-marriage-equality) era, this article argues that the field must shift from a focus on relationship management to one on change empowerment. In so doing, it contends that if we are going to truly take a next turn to focus on the public in this post-2020 context, then theoretically we must better-address the influence and process of change – emanating from internal and external forces. This article also contends that while public relations certainly remains a management function, the lessons from 2020 mandate that we question our field’s focus on “managing” relationships and instead investigate how public relations can become a source of empowerment.
{"title":"From Relationship Management to Change Empowerment: Shifting Public Relations Theory to Prioritize Publics","authors":"D. Mundy","doi":"10.1080/1062726X.2022.2053856","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2053856","url":null,"abstract":"ABSTRACT The global upheaval caused by events in 2020 and beyond – from navigating a pandemic to an American reckoning with long-standing issues of race and inequality – has placed the public voice front and center. Public discourse now plays an essential role in shaping organizational policy and practice. This article posits that in response, public relations must take a “next turn” theoretically in a way that prioritizes the public voice. As such, guided by the perspectives of LGBTQIA advocacy leaders in the post-Obergefell (post-marriage-equality) era, this article argues that the field must shift from a focus on relationship management to one on change empowerment. In so doing, it contends that if we are going to truly take a next turn to focus on the public in this post-2020 context, then theoretically we must better-address the influence and process of change – emanating from internal and external forces. This article also contends that while public relations certainly remains a management function, the lessons from 2020 mandate that we question our field’s focus on “managing” relationships and instead investigate how public relations can become a source of empowerment.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44751487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-02DOI: 10.1080/1062726X.2021.2061752
B. Sha
One of the most important lessons I learned as a young mom who stepped up to volunteer with her children’s school PTA® is that leadership means different things to different people. I also learned that leadership looks different to different people and that each of us has mental representations of what a “good leader” looks like. Little did I know then that decades of scholarly research and thousands of publications on “leadership” backed up what I was experiencing.
{"title":"Editor’s essay: Letting go in leadership","authors":"B. Sha","doi":"10.1080/1062726X.2021.2061752","DOIUrl":"https://doi.org/10.1080/1062726X.2021.2061752","url":null,"abstract":"One of the most important lessons I learned as a young mom who stepped up to volunteer with her children’s school PTA® is that leadership means different things to different people. I also learned that leadership looks different to different people and that each of us has mental representations of what a “good leader” looks like. Little did I know then that decades of scholarly research and thousands of publications on “leadership” backed up what I was experiencing.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48898276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-02DOI: 10.1080/1062726X.2022.2043155
Hongmei Shen, Hua Jiang
ABSTRACT This essay connects the community-building approach, embedded in responsive communitarianism, with internal public relations. By integrating principles of the community perspective with components of current scholarship in internal public relations, we reposition internal public relations as a community-building function. We introduce seven tenets of internal public relations from the community approach, including but not limited to communitarianism being the philosophical foundation, creationand dissolution of internal communities, the importance of solidarity, and principles of community development – cultivating members’ individual agency, committing to agreed-upon rules and core communal values, and balancing individual rights and common good. We also explain how conducting research on internal public relations from a community approach enhances community agency, internal relationships, internal communication, globaland intercultural community building, and methodological diversity. We hope to further stimulate theoretical dialog in internal public relations.
{"title":"Rethinking Internal Public Relations: Organizations and Publics as Community Members","authors":"Hongmei Shen, Hua Jiang","doi":"10.1080/1062726X.2022.2043155","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2043155","url":null,"abstract":"ABSTRACT This essay connects the community-building approach, embedded in responsive communitarianism, with internal public relations. By integrating principles of the community perspective with components of current scholarship in internal public relations, we reposition internal public relations as a community-building function. We introduce seven tenets of internal public relations from the community approach, including but not limited to communitarianism being the philosophical foundation, creationand dissolution of internal communities, the importance of solidarity, and principles of community development – cultivating members’ individual agency, committing to agreed-upon rules and core communal values, and balancing individual rights and common good. We also explain how conducting research on internal public relations from a community approach enhances community agency, internal relationships, internal communication, globaland intercultural community building, and methodological diversity. We hope to further stimulate theoretical dialog in internal public relations.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41280703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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