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Toward a caring government: Advancing ethical government public relations with a care-based relationship cultivation model 迈向关怀政府:以关怀为本的关系培育模式推进伦理型政府公共关系
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2022-09-03 DOI: 10.1080/1062726X.2022.2119978
Chuqing Dong, Jordan Morehouse
ABSTRACT In this study, we explore the potential contribution of care ethics to government-public relationship (GPR) management. Drawing on the ethics of care and relationship management theory, this study examined government communicators’ conceptualizations of care and care-based relationship cultivation strategies by interviewing 32 public relations practitioners working at county government agencies in the United States. Findings suggest that care is a complex, multidimensional construct that involves relational, emotional, humanistic, and personal components in the context of government public relations. The study advances public relations scholarship by proposing a Care-Based Relationship Cultivation Model and suggests measures for seven care-based relationship cultivation strategies highlighting care ethics. Our findings are useful for local government practitioners across countries to infuse care into their public relations efforts.
摘要在本研究中,我们探讨了护理伦理对政府公共关系管理的潜在贡献。本研究借鉴护理伦理和关系管理理论,通过采访32名在美国县政府机构工作的公共关系从业者,检验了政府传播者对护理和基于护理的关系培养策略的概念。研究结果表明,关怀是一种复杂的多维结构,在政府公共关系的背景下涉及关系、情感、人文和个人因素。本研究提出了一种基于关怀的关系培养模式,并提出了七种强调关怀伦理的基于关怀的人际关系培养策略的措施,从而推进了公共关系学的研究。我们的研究结果有助于各国的地方政府从业者在公共关系工作中注入关怀。
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引用次数: 5
Relational constellations in disasters: Theorizing multiparty relationships through ethnographic research 灾难中的关系星座:通过人种学研究将多党关系理论化
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2022-08-25 DOI: 10.1080/1062726X.2022.2093203
Anita Atwell Seate, B. Liu, S. Stanley, Yumin Yan, A. Chatham
ABSTRACT Relationships are essential for a fully functioning society. Through a multi-sited rapid ethnography, we show how the U.S. National Weather Service achieves its mission through a relational constellation of organizational partners (i.e., emergency managers and broadcast media) and active publics in the context of disasters. The findings provide insights into relational tensions that occur in organization-public relationships (OPRs) and how communication can address those relational tensions. In doing so, we answer calls for broadening the methodologies to examine OPRs and to examine multiparty, rather than just dyadic, OPRs.
摘要关系对于一个全面运转的社会至关重要。通过多站点的快速民族志,我们展示了美国国家气象局如何在灾难背景下通过组织合作伙伴(即应急管理人员和广播媒体)和积极公众的关系星座来实现其使命。研究结果深入了解了组织公共关系中出现的关系紧张关系,以及沟通如何解决这些关系紧张关系。在这样做的过程中,我们回应了扩大方法学以检查OPR和检查多方而不仅仅是二元OPR的呼吁。
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引用次数: 1
Analyzing activist organizations as issue managers: Introducing the issue campaign model 作为议题管理者的维权组织分析:议题运动模式的介绍
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2022-08-11 DOI: 10.1080/1062726X.2022.2101459
Chelsea L. Woods
ABSTRACT Activists and the organizations established to pursue their goals have been influential in shaping public relations theory and practice, including issues management. However, scholars only recently increased efforts to develop a more robust understanding of activist organizations and their communication efforts, including how they can serve as issue managers to incite change at multiple levels. As activist organizations shift a portion of their pursuits away from public policy and into the private sector, this study details how these strategic communicators enact their roles as issue managers within a corporate campaign context. Specifically, this study explores the intersection of activism and issues management, thereby advancing our understanding of issues management from the activist perspective and proposing the issue campaign model, which outlines the process employed by activist organizations to identify, develop, and press their issues toward resolution.
活动家和为追求目标而成立的组织在塑造公共关系理论和实践(包括问题管理)方面具有影响力。然而,直到最近,学者们才加大力度,对激进组织及其沟通工作有了更深入的了解,包括他们如何作为问题管理者,在多个层面上煽动变革。随着激进组织将其部分追求从公共政策转向私营部门,本研究详细介绍了这些战略传播者如何在企业竞选背景下发挥他们作为问题管理者的作用。具体而言,本研究探讨了激进主义和问题管理的交叉点,从而从激进主义的角度推进了我们对问题管理的理解,并提出了问题运动模型,该模型概述了激进者组织识别、发展和推动其问题解决的过程。
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引用次数: 0
Locating a narrative paradigm Nexus in the circuit of culture: articulating the anti-proposition 112 public relations campaign in Colorado 定位文化循环中的叙事范式关系:阐明科罗拉多州反对112号提案的公共关系运动
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2022-07-04 DOI: 10.1080/1062726X.2022.2088537
Danielle Quichocho, Burton St. John
ABSTRACT In the fall of 2018, fracking interests in Colorado initiated a public relations campaign against Proposition 112 – a measure that these interests perceived as an emergent threat to their continued viability. This thematic analysis reviewed the messaging used by the industry and its supporters as it appeared across 1,515 text articles (e.g., news accounts, op-eds, etc.) and 38 Facebook posts. We found that pro-fracking messages, rather than concentrating on the quality of the ideas offered in support of fracking (e.g., facts and data) often chose to emphasize connections to the lived experiences of the audiences. As such, this work offers an exploratory model of this phenomena called the Circuit of Culture/Narrative Paradigm Nexus Model, which includes as components values, aesthetics, and resonance. This model offers both a theoretical and applied framework for how an organization may affirm alliance with key audiences, especially when detecting an emergent threat to its continued existence.
摘要2018年秋季,科罗拉多州的水力压裂利益集团发起了一场反对112号提案的公关活动,这些利益集团认为这是对其持续生存能力的紧急威胁。这项主题分析回顾了该行业及其支持者在1515篇文本文章(如新闻账户、专栏文章等)和38篇脸书帖子中使用的信息。我们发现,支持水力压裂的信息往往选择强调与受众生活体验的联系,而不是专注于支持水力压裂提供的想法的质量(例如,事实和数据)。因此,这部作品为这种现象提供了一个探索性的模型,称为文化回路/叙事范式-联系模型,其中包括价值观、美学和共鸣。该模型为组织如何确认与关键受众的联盟提供了一个理论和应用框架,尤其是在检测到其持续存在的紧急威胁时。
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引用次数: 1
Fostering employees’ positive change reactions: the role of bridging and buffering strategies 培养员工积极的变革反应:桥接与缓冲策略的作用
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2022-07-04 DOI: 10.1080/1062726X.2022.2093881
C. Yue
ABSTRACT This study examined how employees’ perceptions of organizations’ use of bridging and buffering public relations strategies affected their positive responses to organizational change. Drawing from two theoretical frameworks (i.e., social exchange theory and the strategic management of public relations), the current study tested three models that had employees’ openness to change as a mediator and three forms of behavioral support (i.e., compliance, cooperation, and championing) as outcomes. Through an online survey of 439 employees in the United States, this study found that perceived bridging strategies effectively induced employees’ openness to change, which in turn resulted in stronger behavioral compliance, cooperation, and championing for change. By contrast, while a perceived buffering strategy had a direct and positive association with employees’ compliance and cooperation, it did not enhance employees’ championing for change. Furthermore, perceived use of buffering strategies did not lead to employees’ openness to change.
摘要本研究考察了员工对组织使用桥接和缓冲公共关系策略的看法如何影响他们对组织变革的积极反应。根据两个理论框架(即社会交换理论和公共关系战略管理),本研究测试了三种模型,其中员工对变革的开放性作为中介,三种形式的行为支持(即顺从、合作和支持)作为结果。通过对美国439名员工的在线调查,这项研究发现,感知的桥接策略有效地诱导了员工对变革的开放性,这反过来又导致了更强的行为合规性、合作性和对变革的支持。相比之下,虽然感知到的缓冲策略与员工的合规与合作有着直接而积极的联系,但它并没有增强员工对变革的支持。此外,缓冲策略的使用并没有导致员工对变革持开放态度。
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引用次数: 2
Triadic Public-Company-Issue Relationships and Publics’ Reactions to Corporate Social Advocacy (CSA): An Application of Balance Theory 三合一的公众-公司-问题关系与公众对企业社会倡导的反应:一个平衡理论的应用
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2022-06-15 DOI: 10.1080/1062726X.2022.2071273
Hyejoon Rim, Hao Xu, Chuqing Dong
ABSTRACT Drawing from balance theory, this study examines how publics respond to CSA in terms of their identification with the company and attitude toward the company depending on their balanced state and preexisting company attitude valence. Using real companies, two online experiments were employed by replicating different social issues: abortion and gun legislation. The results showed a greater degree of consumer-company identification and company attitude changes, respectively, when people experience an imbalanced state than a balanced state. The study also showed that control mutuality perception weakened such interactions, suggesting the role of equated bilateral relationships in how publics restore the balanced state. Theoretical and practical implications were discussed.
摘要本研究从平衡理论出发,考察了公众在平衡状态和既存公司态度效价的影响下,对公司认同和公司态度的反应。利用真实的公司,两个在线实验被用来复制不同的社会问题:堕胎和枪支立法。结果显示,当人们经历不平衡状态时,消费者对公司的认同程度和公司态度的变化程度分别大于平衡状态。该研究还表明,控制相互关系的感知削弱了这种互动,表明平等的双边关系在公众如何恢复平衡状态中的作用。讨论了理论和实践意义。
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引用次数: 5
An Island of Reliability in a Sea of Misinformation? Understanding PR-Journalists Relations in Times of Epistemic Crisis 虚假信息海洋中的可靠性之岛?认识危机时代的公关记者关系
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2022-06-15 DOI: 10.1080/1062726X.2022.2077347
Aviv Barnoy
ABSTRACT With technologies making sources more accessible than ever before, journalists’ prime concern is no longer obtaining data; but rather sorting information out – undermining the traditional role of information subsidies. This study exposes for the first time a unique form of “epistemic subsidies,” suggesting a new explanation for PR-journalists’ paradoxical relations. Using a mix of quantitative and qualitative reconstructions, in which Israeli news reporters from national news outlets accounted for the sources they used (N = 1,147), this paper reaffirms the persistence of the paradox, while shedding new light on it, showing that the relationship is based on reliability rather than trust. Information from PR sources is communicated to journalists in a significantly more reliable way than from non-PR – making reliance much safer. Analyzing the findings with a framework that is based on social epistemology and the intereffication theory, the paper suggests that the epistemically-virtues practices of PR act as “inductions,” which could result from an “adaptation” to journalists’ increasing epistemic needs. Findings also reopen the normative debate about the implication of reliance on PR, indicating that such reliance reduces vulnerability to factually incorrect messages, while not defending journalists from misleading messages or “spins.”
摘要:随着技术使信息来源比以往任何时候都更容易获取,记者的首要关注点不再是获取数据;而是对信息进行分类&破坏了信息补贴的传统作用。这项研究首次揭示了一种独特的“认知补贴”形式,为公关记者的矛盾关系提供了新的解释。本文采用定量和定性的重建相结合的方法,其中来自国家新闻机构的以色列新闻记者解释了他们使用的来源(N=1147),重申了悖论的持久性,同时对其进行了新的阐释,表明这种关系是基于可靠性而非信任的。来自公共关系来源的信息以比非公共关系来源更可靠的方式传达给记者,从而使依赖更加安全。本文以社会认识论和互动理论为基础,对研究结果进行了分析,认为公关的认识美德实践是“诱导”,可能是对记者日益增长的认识需求的“适应”。调查结果还重新开启了关于依赖公共关系含义的规范性辩论,表明这种依赖减少了对事实不正确信息的脆弱性,同时没有保护记者免受误导性信息或“旋转”的伤害
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引用次数: 1
Navigating Turbulent Political Waters: From Corporate Political Advocacy to Scansis in the Case of NBA-China Crisis 在动荡的政治水域中航行:从公司政治倡导到nba -中国危机中的扫描
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2022-03-04 DOI: 10.1080/1062726X.2022.2064288
Hui Zhao, Chiara Valentini
ABSTRACT Drawing on insights from both rhetorical arena theory and contingency theory of conflict management, this study examines the role of political factors in shaping stakeholder groups’ perceptions and organizational responses and stances in a scansis of a multinational corporation. This study combined qualitative content analysis and semantic network analysis to analyze organizational responses, news coverage, and social media posts regarding the National Basketball Association (NBA)–China crisis in 2019, triggered by an online comment from a team executive supporting the Hong Kong protesters. The findings show (1) the presence of diverse and rich political-laden and politically divided discussions in news coverage and social media posts, (2) a subsequent change in the NBA’s stance, from accommodative toward defensive, in response to those discussions, and (3) the great role of geopolitics/international politics and political values as political contingency factors in steering organizational, media, and digital public discourses. Theoretical and practical implications are discussed.
摘要本研究借鉴了冲突管理的修辞场理论和偶然性理论,考察了政治因素在跨国公司利益相关者群体认知、组织反应和立场形成中的作用。这项研究结合了定性内容分析和语义网络分析,分析了组织对2019年中国国家篮球协会(NBA)危机的反应、新闻报道和社交媒体帖子,这场危机是由一名支持香港抗议者的球队高管的在线评论引发的。研究结果表明:(1)新闻报道和社交媒体帖子中存在着丰富多样的政治讨论和政治分歧,(2)NBA的立场随后发生了变化,从宽容转向防守,以回应这些讨论,以及(3)地缘政治/国际政治和政治价值观作为政治偶然因素在指导组织、媒体和数字公共话语中的重要作用。讨论了理论和实践意义。
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引用次数: 1
Editor’s essay: a new chapter 编者按:一个新的篇章
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2022-03-04 DOI: 10.1080/1062726x.2022.2073728
Sung-Un Yang, N. Browning
Change is the only constant, or so the Greek philosopher Heraclitus thought. In the public relations field, that certainly rings true. Social media and a decentralized internet brought with them the promise of a more engaged and informed publics, but the spread of dis/misinformation has become so rampant that news seeking on social media now negatively correlates with knowledge and engagement (Infield, 2020). Yet practitioners must divine ways to operate within this direct-to-public communication environment as traditional news media – and trust in them – simultaneously erode (UNESCO, 2022). Companies like Disney and Coca-Cola, which once prided themselves on avoiding sociopolitical controversy, now find themselves thrust into deepening culture wars (Barnes, 2022; Gelles, 2021). All the while, practitioners desperately search for ways to manage relationships and reputations amidst the fray. And as organizations amass power, wealth, and influence that rivals or surpasses that of nationstates, they now struggle to fulfill the increasing social responsibilities expected of them from both stakeholders and the public writ large (Scherer & Palazzo, 2011). These are just a few of the challenges facing our field, largely in corporate communication – to say nothing of nonprofit, governmental, and other sectors. How do we, as public relations scholars and professionals, meet this moment? As the incoming editorial team for the Journal of Public Relations Research, we’ve pondered this and many other questions in recent months. Volume 34 marks the beginning term of editor-in-chief Dr. Sung-Un Yang, associate editor Dr. Nicholas Browning, and senior editorial assistant Ejae Lee. We are humbled and grateful for this great opportunity to serve a vibrant community of public relations researchers, and we are committed to the continuance of JPRR’s prestigious status, editorial mission, and research impacts. Strangely, the concept of continuance just as much as change brings us back to that philosopher from antiquity:
变化是唯一不变的,这是希腊哲学家赫拉克利特的观点。在公共关系领域,这当然是正确的。社交媒体和去中心化的互联网带来了更多参与和知情的公众的承诺,但谣言/错误信息的传播已经变得如此猖獗,以至于社交媒体上的新闻搜索现在与知识和参与呈负相关(Infield, 2020)。然而,随着传统新闻媒体和对它们的信任同时受到侵蚀,从业者必须找到在这种直接面向公众的传播环境中运作的方法(UNESCO, 2022)。像迪士尼和可口可乐这样曾经以避免社会政治争议而自豪的公司,现在发现自己被推入了不断加深的文化战争(巴恩斯,2022;gell, 2021)。一直以来,从业者都在拼命寻找在竞争中管理关系和声誉的方法。随着组织积累的权力、财富和影响力与民族国家相匹敌或超过,它们现在正努力履行利益相关者和公众对它们日益增加的社会责任(Scherer & Palazzo, 2011)。这些只是我们这个领域面临的一些挑战,主要是在企业沟通方面,更不用说非营利组织、政府和其他部门了。作为公共关系学者和专业人士,我们如何面对这一时刻?作为《公共关系研究杂志》(Journal of Public Relations Research)即将上任的编辑团队,我们在最近几个月里一直在思考这个问题和其他许多问题。第34卷是由总编杨成云博士、副总编尼古拉斯·勃朗宁博士、副总编李在杰担任的新一期。我们很谦卑,也很感激有这个机会为一个充满活力的公共关系研究人员社区服务,我们致力于继续保持JPRR的声望、编辑使命和研究影响。奇怪的是,延续和变化的概念将我们带回到古代的哲学家:
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引用次数: 0
Toward a Framework for Listening with Consideration for Intersectionality: Insights from Public Relations Professionals in Borderland Spaces 走向一个考虑交叉性的倾听框架:来自边境空间公共关系专业人士的见解
IF 3.4 2区 文学 Q1 COMMUNICATION Pub Date : 2022-03-04 DOI: 10.1080/1062726X.2022.2057502
Katie R. Place
ABSTRACT Listening remains an understudied concept in public relations, particularly with consideration for the complex intersecting identities and lived experiences of publics. Through 38 interviews with nonprofit and governmental professionals, this study sought to fill the dearth of applied research on listening and intersectionality and to develop an intersectional framework for listening in public relations. One research question guided this exploratory, qualitative study: How do public relations professionals embody listening with consideration for intersectionality? Findings suggest that public relations professionals across nonprofit and governmental contexts described listening with consideration for intersectionality via personal reflexivity, interpersonal sensitivity, organizational programs and initiatives, and community and coalitional collaboration. From these insights, a framework for listening with consideration for intersectionality in public relations is proposed.
摘要倾听在公共关系中仍然是一个研究不足的概念,特别是考虑到公众复杂的交叉身份和生活经历。通过对非营利组织和政府专业人士的38次采访,本研究试图填补关于倾听和交叉性的应用研究的不足,并为公共关系中的倾听制定一个交叉框架。一个研究问题指导了这项探索性的定性研究:公共关系专业人员如何在考虑交叉性的情况下体现倾听?研究结果表明,非营利组织和政府背景下的公共关系专业人员在描述倾听时,考虑到了通过个人反射性、人际敏感性、组织计划和倡议以及社区和联盟合作的交叉性。从这些见解中,提出了一个在公共关系中考虑交叉性的倾听框架。
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引用次数: 10
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Journal of Public Relations Research
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