Pub Date : 2023-03-31DOI: 10.1080/1062726x.2023.2195185
Damion Waymer, Kenon A. Brown, J. Jackson
{"title":"Researcher Responsibility to Diversity and Inclusion in Public Relations and Social Scientific Research: A Call for More Inclusive Research and Researcher Participation","authors":"Damion Waymer, Kenon A. Brown, J. Jackson","doi":"10.1080/1062726x.2023.2195185","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2195185","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44620784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-29DOI: 10.1080/1062726X.2023.2194025
Minjeong Kang, Ejae Lee, Young Kim, Sung-Un Yang
ABSTRACT This study investigated how employees’ perceptions of an organization’s dialogic employee communication influence their evaluations of their positive and negative relationships with the organization. The study further examined how employees’ relationship assessments could drive their intentions for positive and negative megaphoning about their organizations. To test the differentiating effects of dialogic employee communication on positive and negative employee-organization relationships (EORs) and, subsequently, employee megaphoning intentions, we used a dual measure with the positive and the negative EORs. The online survey of 527 full-time U.S. employees showed that dialogic employee communication – particularly mutuality orientation – distinctively influenced the employees’ EOR assessments. The survey results also showed that stronger and more-positive EORs led to increased positive megaphoning intentions, and that stronger and more-negative EORs led to increased negative megaphoning intentions. This study found that positive EOR mediated the links between dialogic employee communication and both positive and negative intentions, but that negative EOR mediated only the link between dialogic employee communication and the negative megaphoning intention.
{"title":"A Test of a Dual Model of Positive and Negative EORs: Dialogic Employee Communication Perceptions Related to Employee-Organization Relationships and Employee Megaphoning Intentions1","authors":"Minjeong Kang, Ejae Lee, Young Kim, Sung-Un Yang","doi":"10.1080/1062726X.2023.2194025","DOIUrl":"https://doi.org/10.1080/1062726X.2023.2194025","url":null,"abstract":"ABSTRACT This study investigated how employees’ perceptions of an organization’s dialogic employee communication influence their evaluations of their positive and negative relationships with the organization. The study further examined how employees’ relationship assessments could drive their intentions for positive and negative megaphoning about their organizations. To test the differentiating effects of dialogic employee communication on positive and negative employee-organization relationships (EORs) and, subsequently, employee megaphoning intentions, we used a dual measure with the positive and the negative EORs. The online survey of 527 full-time U.S. employees showed that dialogic employee communication – particularly mutuality orientation – distinctively influenced the employees’ EOR assessments. The survey results also showed that stronger and more-positive EORs led to increased positive megaphoning intentions, and that stronger and more-negative EORs led to increased negative megaphoning intentions. This study found that positive EOR mediated the links between dialogic employee communication and both positive and negative intentions, but that negative EOR mediated only the link between dialogic employee communication and the negative megaphoning intention.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47556051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-07DOI: 10.1080/1062726X.2023.2180373
Alvin Zhou, Luke W. Capizzo, Tyler G. Page, E. Toth
ABSTRACT This project addresses the evolution of public relations research over the past decade by examining its two SSCI-indexed journals with methods that can reveal the influence of multiple categories of research clusters. Modeling the full text of all 1,293 published articles in Public Relations Review (PRR) and the Journal of Public Relations Research (JPRR) from 2010 to 2020 (7,400,685 words), we identified nine non-discrete clusters in public relations research. Using three computational methods – structural topic modeling, inter-cluster network analysis, and network simulation – we found that (1) the strategic management cluster emerged as the most central for the past decade, followed by public relations professionalism, digital media, crisis communication, internal communication, global public relations, rhetoric and philosophy, media relations, and critical studies, ranked by their proportions in the scholarship; (2) JPRR had greater emphasis on the strategic management cluster relative to PRR, which offered a more diverse representation; (3) little longitudinal change occurred throughout the decade, although internal communication gained traction and public relations professionalism and media relations lost ground as the decade progressed; and 4) the last ten years of public relations research did not see intersection among theoretical traditions from different clusters as much as expected, leaving opportunity for more inter-cluster knowledge production. Theoretical and practical implications for the public relations research community are discussed.
{"title":"Exploring Public Relations Research Topics and Inter-Cluster Dynamics Through Computational Modeling (2010-2020): A Study Based on Two SSCI Journals","authors":"Alvin Zhou, Luke W. Capizzo, Tyler G. Page, E. Toth","doi":"10.1080/1062726X.2023.2180373","DOIUrl":"https://doi.org/10.1080/1062726X.2023.2180373","url":null,"abstract":"ABSTRACT This project addresses the evolution of public relations research over the past decade by examining its two SSCI-indexed journals with methods that can reveal the influence of multiple categories of research clusters. Modeling the full text of all 1,293 published articles in Public Relations Review (PRR) and the Journal of Public Relations Research (JPRR) from 2010 to 2020 (7,400,685 words), we identified nine non-discrete clusters in public relations research. Using three computational methods – structural topic modeling, inter-cluster network analysis, and network simulation – we found that (1) the strategic management cluster emerged as the most central for the past decade, followed by public relations professionalism, digital media, crisis communication, internal communication, global public relations, rhetoric and philosophy, media relations, and critical studies, ranked by their proportions in the scholarship; (2) JPRR had greater emphasis on the strategic management cluster relative to PRR, which offered a more diverse representation; (3) little longitudinal change occurred throughout the decade, although internal communication gained traction and public relations professionalism and media relations lost ground as the decade progressed; and 4) the last ten years of public relations research did not see intersection among theoretical traditions from different clusters as much as expected, leaving opportunity for more inter-cluster knowledge production. Theoretical and practical implications for the public relations research community are discussed.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44881004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-27DOI: 10.1080/1062726X.2023.2181814
Sojeong Kim, Jarim Kim
ABSTRACT Using a survey of 400 full-time employees in Korea, this study investigates the underlying processes through which internal brand communication influences organizational outcomes. Specifically, the study examines how internal brand communication influences turnover intentions through brand identification and employees’ in-role and innovative behaviors. The analysis showed that internal brand communication increases brand identification, which further increases the in-role and innovative behaviors of employees. It also revealed that in-role behaviors increase turnover intentions.
{"title":"How Does Internal Brand Communication Affect Organizational Outcomes? The Mediating Roles of Brand Identification and Employee Behaviors","authors":"Sojeong Kim, Jarim Kim","doi":"10.1080/1062726X.2023.2181814","DOIUrl":"https://doi.org/10.1080/1062726X.2023.2181814","url":null,"abstract":"ABSTRACT Using a survey of 400 full-time employees in Korea, this study investigates the underlying processes through which internal brand communication influences organizational outcomes. Specifically, the study examines how internal brand communication influences turnover intentions through brand identification and employees’ in-role and innovative behaviors. The analysis showed that internal brand communication increases brand identification, which further increases the in-role and innovative behaviors of employees. It also revealed that in-role behaviors increase turnover intentions.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48916905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-02DOI: 10.1080/1062726X.2023.2166940
Liang Ma
ABSTRACT Social identity theory (SIT) suggests that organizations fulfill stakeholders’ psychological needs by meeting their self-definitional needs. Different crises may undermine such psychological fulfillment to varying degrees and lead stakeholders to react differently to the crises. This study examined the intersection of SIT and crisis communication in the context of social-cause-related nonprofit organizations (NPOs). It used the concept of identity threat to investigate whether a crisis is more detrimental when it directly compromises an NPO’s organizational identity and whether this effect varies depending on the stakeholders’ levels of social-cause involvement. Data were collected from 630 participants in an online between-subject experiment. As the study found, a crisis that directly compromises an NPO’s identity does more damage to stakeholders’ identification, attribution of responsibility, attitudes, and intentions of negative word-of-mouth than a crisis that does not. However, this effect of crisis types disappears among stakeholders with low social-cause involvement. Additionally, stakeholder-NPO identification mediates the interaction effects of crisis types and social-cause involvement on the attitudinal and intentional outcomes.
{"title":"Investigating Stakeholders’ Reactions to Crises in the Nonprofit Sector Through the Lens of Social Identity Theory","authors":"Liang Ma","doi":"10.1080/1062726X.2023.2166940","DOIUrl":"https://doi.org/10.1080/1062726X.2023.2166940","url":null,"abstract":"ABSTRACT Social identity theory (SIT) suggests that organizations fulfill stakeholders’ psychological needs by meeting their self-definitional needs. Different crises may undermine such psychological fulfillment to varying degrees and lead stakeholders to react differently to the crises. This study examined the intersection of SIT and crisis communication in the context of social-cause-related nonprofit organizations (NPOs). It used the concept of identity threat to investigate whether a crisis is more detrimental when it directly compromises an NPO’s organizational identity and whether this effect varies depending on the stakeholders’ levels of social-cause involvement. Data were collected from 630 participants in an online between-subject experiment. As the study found, a crisis that directly compromises an NPO’s identity does more damage to stakeholders’ identification, attribution of responsibility, attitudes, and intentions of negative word-of-mouth than a crisis that does not. However, this effect of crisis types disappears among stakeholders with low social-cause involvement. Additionally, stakeholder-NPO identification mediates the interaction effects of crisis types and social-cause involvement on the attitudinal and intentional outcomes.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44444094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-01DOI: 10.1080/1062726X.2022.2160335
M. Zhan, Xinyan Zhao
ABSTRACT The accumulating literature regarding antecedents of organization-public relationships (OPRs) has been mixed. This study employed a meta-analytic method to synthesize the roles of organizational openness and publics’ engagement behaviors quantitatively and systematically in studies of OPRs. The results showed that the corrected mean correlations ( ) between organizational openness and OPRs ranged from .52 to .72, and those between publics’ engagement behaviors and OPRs ranged from .30 ‘to .42. Overall, the relationships between engagement and elements of OPRs differed for (1) for-profit organizations versus others (e.g. nonprofits, government); (2) samples collected from the eastern versus western cultures; and (3) different types of populations (i.e. students, survey panels, and target populations). Similar patterns also emerged for the moderating effects of organization and population type on the associations between openness and OPRs. Synthesizing existing empirical results on openness, engagement, and OPRs meta-analytically helps build consensus on those relationships and inspires new directions for OPRs theory building.
{"title":"Fostering Organization-Public Relationships Through Openness and Engagement: A Meta-Analysis","authors":"M. Zhan, Xinyan Zhao","doi":"10.1080/1062726X.2022.2160335","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2160335","url":null,"abstract":"ABSTRACT The accumulating literature regarding antecedents of organization-public relationships (OPRs) has been mixed. This study employed a meta-analytic method to synthesize the roles of organizational openness and publics’ engagement behaviors quantitatively and systematically in studies of OPRs. The results showed that the corrected mean correlations ( ) between organizational openness and OPRs ranged from .52 to .72, and those between publics’ engagement behaviors and OPRs ranged from .30 ‘to .42. Overall, the relationships between engagement and elements of OPRs differed for (1) for-profit organizations versus others (e.g. nonprofits, government); (2) samples collected from the eastern versus western cultures; and (3) different types of populations (i.e. students, survey panels, and target populations). Similar patterns also emerged for the moderating effects of organization and population type on the associations between openness and OPRs. Synthesizing existing empirical results on openness, engagement, and OPRs meta-analytically helps build consensus on those relationships and inspires new directions for OPRs theory building.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46077009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-11DOI: 10.1080/1062726X.2022.2164004
T. Gallicano, Olivia Lawless, Abagail M. Higgins, Samira Shaikh, Sara M. Levens
ABSTRACT The combination of a global pandemic and an ignited social justice movement created a digital environment in which people turned to social media to navigate a concentric firestorm fueled by both the Black Lives Matter movement and the COVID-19 pandemic. Through interviews with 25 supporters of the Black Lives Matter movement, we used the circuit of culture to build theory about the production and consumption of messages. Specifically, we examined the ways in which meaning was produced, interpreted, and contested in the context of a social movement occurring inside of a global pandemic. We engaged in theoretical bricolage by demonstrating how perspective by incongruity, appropriation, and the referent criterion can shape meaning within the context of the circuit of culture. This study concludes with a foundational conceptualization of concentric firestorms, and we relate this conceptualization to two concepts we propose based on our data: virtual density and virtual saturation.
{"title":"The Concentric Firestorm: A Qualitative Study of Black Lives Matter Activism and the COVID-19 Pandemic","authors":"T. Gallicano, Olivia Lawless, Abagail M. Higgins, Samira Shaikh, Sara M. Levens","doi":"10.1080/1062726X.2022.2164004","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2164004","url":null,"abstract":"ABSTRACT The combination of a global pandemic and an ignited social justice movement created a digital environment in which people turned to social media to navigate a concentric firestorm fueled by both the Black Lives Matter movement and the COVID-19 pandemic. Through interviews with 25 supporters of the Black Lives Matter movement, we used the circuit of culture to build theory about the production and consumption of messages. Specifically, we examined the ways in which meaning was produced, interpreted, and contested in the context of a social movement occurring inside of a global pandemic. We engaged in theoretical bricolage by demonstrating how perspective by incongruity, appropriation, and the referent criterion can shape meaning within the context of the circuit of culture. This study concludes with a foundational conceptualization of concentric firestorms, and we relate this conceptualization to two concepts we propose based on our data: virtual density and virtual saturation.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42718566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-02DOI: 10.1080/1062726X.2022.2148673
Yeonsoo Kim, Iccha Basnyat, Shana Meganck
ABSTRACT Informed by crisis communication literature and dialogic communication theory, this study proposed an internal crisis communication model for the COVID-19 pandemic, considering base crisis responses (i.e., instructing information, adjusting information) and dialogic competency (i.e., mutuality, openness) as key variables. Trust in organizational commitment related to the COVID-19 pandemic was presented as a mediator. Through this model, we examined how employees’ sense of belonging to their organization, relational satisfaction, and their support for organizational decisions about COVID-19 were related to the factors presented. An online survey of full-time employees in the U.S. was conducted. The study found that instructing information in the context of COVID-19 was positively associated with employee trust in their organization’s pandemic-related commitment and, in turn, increased employees’ support for organizational decisions, sense of belonging, and relationship satisfaction. Conversely, adjusting information had a negative effect on employee trust in organizational commitment. The dialogic competency of employers in COVID-19-related internal crisis communication, characterized by mutuality and openness, was not only indirectly related to positive employee responses through trust in their organization’s commitment, but was also directly related to greater support of organizational decisions, a sense of belonging, and relationship satisfaction. Based on the findings, theoretical and practical implications were discussed.
{"title":"The Role of Base Crisis Response and Dialogic Competency: Employee Response to COVID-19 Internal Crisis Communication","authors":"Yeonsoo Kim, Iccha Basnyat, Shana Meganck","doi":"10.1080/1062726X.2022.2148673","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2148673","url":null,"abstract":"ABSTRACT Informed by crisis communication literature and dialogic communication theory, this study proposed an internal crisis communication model for the COVID-19 pandemic, considering base crisis responses (i.e., instructing information, adjusting information) and dialogic competency (i.e., mutuality, openness) as key variables. Trust in organizational commitment related to the COVID-19 pandemic was presented as a mediator. Through this model, we examined how employees’ sense of belonging to their organization, relational satisfaction, and their support for organizational decisions about COVID-19 were related to the factors presented. An online survey of full-time employees in the U.S. was conducted. The study found that instructing information in the context of COVID-19 was positively associated with employee trust in their organization’s pandemic-related commitment and, in turn, increased employees’ support for organizational decisions, sense of belonging, and relationship satisfaction. Conversely, adjusting information had a negative effect on employee trust in organizational commitment. The dialogic competency of employers in COVID-19-related internal crisis communication, characterized by mutuality and openness, was not only indirectly related to positive employee responses through trust in their organization’s commitment, but was also directly related to greater support of organizational decisions, a sense of belonging, and relationship satisfaction. Based on the findings, theoretical and practical implications were discussed.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45870686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-21DOI: 10.1080/1062726X.2022.2149533
Lan Ni, Hongmei Shen
ABSTRACT Integrating the situational and cross-situational approaches to understanding publics, this study examined cultural antecedents (self-construal and political identity salience) to situational perceptions (problem recognition, involvement recognition, constraint recognition), situational motivation, and key information behavior regarding the COVID-19 pandemic. Results from an online survey (N = 556) showed that political identity salience and interdependent self-construal triggered publics’ situational perceptions, which in turn activated their situational motivation and information forwarding behaviors. The study contributed to public research through examining important cultural influences on value-laden and polarized issues and revealing additional nuances in communicative activeness.
{"title":"A Cultural Approach to Understanding Publics and their Information Behaviors during COVID-19: Self-Construal and Identity Salience","authors":"Lan Ni, Hongmei Shen","doi":"10.1080/1062726X.2022.2149533","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2149533","url":null,"abstract":"ABSTRACT Integrating the situational and cross-situational approaches to understanding publics, this study examined cultural antecedents (self-construal and political identity salience) to situational perceptions (problem recognition, involvement recognition, constraint recognition), situational motivation, and key information behavior regarding the COVID-19 pandemic. Results from an online survey (N = 556) showed that political identity salience and interdependent self-construal triggered publics’ situational perceptions, which in turn activated their situational motivation and information forwarding behaviors. The study contributed to public research through examining important cultural influences on value-laden and polarized issues and revealing additional nuances in communicative activeness.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45455868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-13DOI: 10.1080/1062726X.2022.2150624
W. Tao, Yeunjae Lee, J. Li, Mu He
ABSTRACT Encouraging employees’ vaccine uptake and motivating their vaccine advocacy are crucial steps to secure workplace health and safety during the current pandemic. Yet, how to achieve those steps remains challenging. To address this challenge, this study examines whether and how companies’ vaccine communication efforts with employees, particularly dialogic communication, can motivate employees’ advocacy behaviors for COVID-19 vaccine uptake. Specifically, by drawing insights from public relations, management, psychology, and health communication research, we predict that organizations’ dialogic communication will enhance employees’ perceptions of organizational support for vaccination, which will further increase employees’ positive emotions while decreasing their negative emotions toward the vaccines. These emotional states will ultimately contribute to employees’ vaccine advocacy. An online survey among 505 full-time U.S. employees supported our predictions. Our study advances public relations, organizational communication, and workplace health scholarships and practice by revealing the under-explored role of workplace communication in promoting public health.
{"title":"How Dialogic Vaccine Communication in the Workplace Facilitates Employee Advocacy for COVID-19 Vaccine Uptake","authors":"W. Tao, Yeunjae Lee, J. Li, Mu He","doi":"10.1080/1062726X.2022.2150624","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2150624","url":null,"abstract":"ABSTRACT Encouraging employees’ vaccine uptake and motivating their vaccine advocacy are crucial steps to secure workplace health and safety during the current pandemic. Yet, how to achieve those steps remains challenging. To address this challenge, this study examines whether and how companies’ vaccine communication efforts with employees, particularly dialogic communication, can motivate employees’ advocacy behaviors for COVID-19 vaccine uptake. Specifically, by drawing insights from public relations, management, psychology, and health communication research, we predict that organizations’ dialogic communication will enhance employees’ perceptions of organizational support for vaccination, which will further increase employees’ positive emotions while decreasing their negative emotions toward the vaccines. These emotional states will ultimately contribute to employees’ vaccine advocacy. An online survey among 505 full-time U.S. employees supported our predictions. Our study advances public relations, organizational communication, and workplace health scholarships and practice by revealing the under-explored role of workplace communication in promoting public health.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2022-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46061614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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