Pub Date : 2023-07-04DOI: 10.1080/1062726X.2023.2227300
Yan Qu, Adam J. Saffer
ABSTRACT This study examines publics’ issue engagement to extend theory building about publics regarding their sociological dynamics. Integrating the situational theories, the framework of engagement, organization–public relationships, and personal networks, this study constructs an issue engagement model consisting of cognitive and affective issue engagement, issue engagement with organizations, and intra–public issue engagement. We hypothesized and confirmed with a nationally representative sample that individuals’ perceptions, feelings, and communicative actions about an issue are positively associated with the communicative resources in their networks. Individuals’ substantive actions were mobilized by the norms and expectations perceived from their issue discussants (i.e., people who discuss an issue with them). These findings extend the situational theories by revealing the social forces shaping publics’ issue engagement in addition to the psychological and perceptual factors. Importantly, recognizing and accounting for these social forces can equip practitioners with ways to mobilize publics via their social ties.
{"title":"Issues, Publics, Organizations, and Personal Networks: Toward an Integrated Issue Engagement Model","authors":"Yan Qu, Adam J. Saffer","doi":"10.1080/1062726X.2023.2227300","DOIUrl":"https://doi.org/10.1080/1062726X.2023.2227300","url":null,"abstract":"ABSTRACT This study examines publics’ issue engagement to extend theory building about publics regarding their sociological dynamics. Integrating the situational theories, the framework of engagement, organization–public relationships, and personal networks, this study constructs an issue engagement model consisting of cognitive and affective issue engagement, issue engagement with organizations, and intra–public issue engagement. We hypothesized and confirmed with a nationally representative sample that individuals’ perceptions, feelings, and communicative actions about an issue are positively associated with the communicative resources in their networks. Individuals’ substantive actions were mobilized by the norms and expectations perceived from their issue discussants (i.e., people who discuss an issue with them). These findings extend the situational theories by revealing the social forces shaping publics’ issue engagement in addition to the psychological and perceptual factors. Importantly, recognizing and accounting for these social forces can equip practitioners with ways to mobilize publics via their social ties.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47954277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.1080/1062726x.2023.2227302
K. Berg, K. Miller
{"title":"Leading the charge: Female leaders advance DEI initiatives through employee empowerment","authors":"K. Berg, K. Miller","doi":"10.1080/1062726x.2023.2227302","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2227302","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43937603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-22DOI: 10.1080/1062726x.2023.2222859
L. Men, Y. Qin, Renee Mitson, Patrick D. Thelen
{"title":"Engaging Employees Via an Inclusive Climate: The Role of Organizational Diversity Communication and Cultural Intelligence","authors":"L. Men, Y. Qin, Renee Mitson, Patrick D. Thelen","doi":"10.1080/1062726x.2023.2222859","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2222859","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49176477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-15DOI: 10.1080/1062726x.2023.2222858
Rosalynn A. Vasquez, Marlene S. Neill
{"title":"Refined by Fire: Examining Acculturation, Resilience, and Crucible Experiences of U.S. Latinas in Public Relations","authors":"Rosalynn A. Vasquez, Marlene S. Neill","doi":"10.1080/1062726x.2023.2222858","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2222858","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41577067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-29DOI: 10.1080/1062726x.2023.2215989
Hui-Chung Yao, I. Ling, Chih-Tang Liu, Junfene Liao
{"title":"Hospitals with a Tarnished Reputation: Stealing Thunder, Concealment Intention, and Learning from an Organizational and Industrial History of Crisis Concealment","authors":"Hui-Chung Yao, I. Ling, Chih-Tang Liu, Junfene Liao","doi":"10.1080/1062726x.2023.2215989","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2215989","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47890939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-22DOI: 10.1080/1062726x.2023.2215886
Katie Haejung Kim, Hao Xu, Hyejoon Rim
{"title":"“We Care About How You Dialogue With Your Employees:” The Effects of Bottom-Up CSR Through the Lens of Dialogic Communication","authors":"Katie Haejung Kim, Hao Xu, Hyejoon Rim","doi":"10.1080/1062726x.2023.2215886","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2215886","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48410169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-25DOI: 10.1080/1062726x.2023.2205651
Pablo Miño
{"title":"Power Imbalances and Contested Notions of the Nation: Latin American Nation Branding Through the Lens of the Cultural-Economic Model of Public Relations","authors":"Pablo Miño","doi":"10.1080/1062726x.2023.2205651","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2205651","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43962409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-06DOI: 10.1080/1062726x.2023.2198238
Drew T. Ashby-King, L. Anderson
{"title":"Ventriloquizing Institutional Ethos: Social Issues Management, Internal Public Relations, and the Institutionalization of Neoliberalism and Whiteness in U.S. Universities’ Diversity Discourse","authors":"Drew T. Ashby-King, L. Anderson","doi":"10.1080/1062726x.2023.2198238","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2198238","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42652967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-06DOI: 10.1080/1062726X.2023.2195184
Courtney D. Boman
ABSTRACT The theoretically-driven inoculation strategy has increasingly become used to counter disinformation regarding pivotal societal issues such as COVID-19 and climate change. The current study examines its ability to cultivate psychological reactance toward unethical public relations attacks called astroturf, ultimately making the disinformation less persuasive. To do so, a between-subjects online experiment (N = 534) was conducted. Results show: 1) the use of inoculation messages outperforms the often-recommended paracrisis no response strategy, 2) combining inoculation with explicit details and autonomy support can elicit reactance toward disinformation, and 3) the use of this strategy can influence attitudes and future behavioral intentions to engage with the attacked organization. Guidance and implications for increasing the development of proactive PR messages within research and practice are discussed.
{"title":"Protecting Against Disinformation: Using Inoculation to Cultivate Reactance Towards Astroturf Attacks","authors":"Courtney D. Boman","doi":"10.1080/1062726X.2023.2195184","DOIUrl":"https://doi.org/10.1080/1062726X.2023.2195184","url":null,"abstract":"ABSTRACT The theoretically-driven inoculation strategy has increasingly become used to counter disinformation regarding pivotal societal issues such as COVID-19 and climate change. The current study examines its ability to cultivate psychological reactance toward unethical public relations attacks called astroturf, ultimately making the disinformation less persuasive. To do so, a between-subjects online experiment (N = 534) was conducted. Results show: 1) the use of inoculation messages outperforms the often-recommended paracrisis no response strategy, 2) combining inoculation with explicit details and autonomy support can elicit reactance toward disinformation, and 3) the use of this strategy can influence attitudes and future behavioral intentions to engage with the attacked organization. Guidance and implications for increasing the development of proactive PR messages within research and practice are discussed.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45560028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-04DOI: 10.1080/1062726X.2023.2198237
V. Harrison
ABSTRACT Stewardship in public relations is how nonprofits deepen relationships with donors over time. However, reality has demonstrated many instances where organization-donor relationships still fail despite communication. This study takes a unique look at the practice of stewardship in public relations by examining why some donor-nonprofit relationships are unsuccessful. Drawing upon theories of contingency and dialogue as well as concepts related to donor dropout, this paper seeks to apply recent developments in public relations literature to stewardship and donor OPRs. The paper takes a qualitative approach, using semi-structured interviews with 26 donors from nonprofits across the United States to examine their experiences with nonprofits. Inductive analysis found seven key themes relating to stewardship practices that could make or break a donor relationship: Irresponsible Reporting, Meaningless Engagement, Unsanctioned Recognition, Legal and Policy Constraints, Financial Instability, Poor Fit with Mission and Personal Interests, and Social Mismatch. Together, these elements show that donors leave when they do not find opportunities to engage in true dialogue, that good relationships can fail over time, and donor disloyalty is worth further investigation.
{"title":"Why Relationships Fail: Donor Insights on Defining and Understanding Successes and Failures in Nonprofit Stewardship","authors":"V. Harrison","doi":"10.1080/1062726X.2023.2198237","DOIUrl":"https://doi.org/10.1080/1062726X.2023.2198237","url":null,"abstract":"ABSTRACT Stewardship in public relations is how nonprofits deepen relationships with donors over time. However, reality has demonstrated many instances where organization-donor relationships still fail despite communication. This study takes a unique look at the practice of stewardship in public relations by examining why some donor-nonprofit relationships are unsuccessful. Drawing upon theories of contingency and dialogue as well as concepts related to donor dropout, this paper seeks to apply recent developments in public relations literature to stewardship and donor OPRs. The paper takes a qualitative approach, using semi-structured interviews with 26 donors from nonprofits across the United States to examine their experiences with nonprofits. Inductive analysis found seven key themes relating to stewardship practices that could make or break a donor relationship: Irresponsible Reporting, Meaningless Engagement, Unsanctioned Recognition, Legal and Policy Constraints, Financial Instability, Poor Fit with Mission and Personal Interests, and Social Mismatch. Together, these elements show that donors leave when they do not find opportunities to engage in true dialogue, that good relationships can fail over time, and donor disloyalty is worth further investigation.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43923926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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