Pub Date : 2023-05-29DOI: 10.1080/1062726x.2023.2215989
Hui-Chung Yao, I. Ling, Chih-Tang Liu, Junfene Liao
{"title":"Hospitals with a Tarnished Reputation: Stealing Thunder, Concealment Intention, and Learning from an Organizational and Industrial History of Crisis Concealment","authors":"Hui-Chung Yao, I. Ling, Chih-Tang Liu, Junfene Liao","doi":"10.1080/1062726x.2023.2215989","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2215989","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47890939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-22DOI: 10.1080/1062726x.2023.2215886
Katie Haejung Kim, Hao Xu, Hyejoon Rim
{"title":"“We Care About How You Dialogue With Your Employees:” The Effects of Bottom-Up CSR Through the Lens of Dialogic Communication","authors":"Katie Haejung Kim, Hao Xu, Hyejoon Rim","doi":"10.1080/1062726x.2023.2215886","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2215886","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48410169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-25DOI: 10.1080/1062726x.2023.2205651
Pablo Miño
{"title":"Power Imbalances and Contested Notions of the Nation: Latin American Nation Branding Through the Lens of the Cultural-Economic Model of Public Relations","authors":"Pablo Miño","doi":"10.1080/1062726x.2023.2205651","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2205651","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43962409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-06DOI: 10.1080/1062726x.2023.2198238
Drew T. Ashby-King, L. Anderson
{"title":"Ventriloquizing Institutional Ethos: Social Issues Management, Internal Public Relations, and the Institutionalization of Neoliberalism and Whiteness in U.S. Universities’ Diversity Discourse","authors":"Drew T. Ashby-King, L. Anderson","doi":"10.1080/1062726x.2023.2198238","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2198238","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42652967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-06DOI: 10.1080/1062726X.2023.2195184
Courtney D. Boman
ABSTRACT The theoretically-driven inoculation strategy has increasingly become used to counter disinformation regarding pivotal societal issues such as COVID-19 and climate change. The current study examines its ability to cultivate psychological reactance toward unethical public relations attacks called astroturf, ultimately making the disinformation less persuasive. To do so, a between-subjects online experiment (N = 534) was conducted. Results show: 1) the use of inoculation messages outperforms the often-recommended paracrisis no response strategy, 2) combining inoculation with explicit details and autonomy support can elicit reactance toward disinformation, and 3) the use of this strategy can influence attitudes and future behavioral intentions to engage with the attacked organization. Guidance and implications for increasing the development of proactive PR messages within research and practice are discussed.
{"title":"Protecting Against Disinformation: Using Inoculation to Cultivate Reactance Towards Astroturf Attacks","authors":"Courtney D. Boman","doi":"10.1080/1062726X.2023.2195184","DOIUrl":"https://doi.org/10.1080/1062726X.2023.2195184","url":null,"abstract":"ABSTRACT The theoretically-driven inoculation strategy has increasingly become used to counter disinformation regarding pivotal societal issues such as COVID-19 and climate change. The current study examines its ability to cultivate psychological reactance toward unethical public relations attacks called astroturf, ultimately making the disinformation less persuasive. To do so, a between-subjects online experiment (N = 534) was conducted. Results show: 1) the use of inoculation messages outperforms the often-recommended paracrisis no response strategy, 2) combining inoculation with explicit details and autonomy support can elicit reactance toward disinformation, and 3) the use of this strategy can influence attitudes and future behavioral intentions to engage with the attacked organization. Guidance and implications for increasing the development of proactive PR messages within research and practice are discussed.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"35 1","pages":"162 - 181"},"PeriodicalIF":3.4,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45560028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-04DOI: 10.1080/1062726X.2023.2198237
V. Harrison
ABSTRACT Stewardship in public relations is how nonprofits deepen relationships with donors over time. However, reality has demonstrated many instances where organization-donor relationships still fail despite communication. This study takes a unique look at the practice of stewardship in public relations by examining why some donor-nonprofit relationships are unsuccessful. Drawing upon theories of contingency and dialogue as well as concepts related to donor dropout, this paper seeks to apply recent developments in public relations literature to stewardship and donor OPRs. The paper takes a qualitative approach, using semi-structured interviews with 26 donors from nonprofits across the United States to examine their experiences with nonprofits. Inductive analysis found seven key themes relating to stewardship practices that could make or break a donor relationship: Irresponsible Reporting, Meaningless Engagement, Unsanctioned Recognition, Legal and Policy Constraints, Financial Instability, Poor Fit with Mission and Personal Interests, and Social Mismatch. Together, these elements show that donors leave when they do not find opportunities to engage in true dialogue, that good relationships can fail over time, and donor disloyalty is worth further investigation.
{"title":"Why Relationships Fail: Donor Insights on Defining and Understanding Successes and Failures in Nonprofit Stewardship","authors":"V. Harrison","doi":"10.1080/1062726X.2023.2198237","DOIUrl":"https://doi.org/10.1080/1062726X.2023.2198237","url":null,"abstract":"ABSTRACT Stewardship in public relations is how nonprofits deepen relationships with donors over time. However, reality has demonstrated many instances where organization-donor relationships still fail despite communication. This study takes a unique look at the practice of stewardship in public relations by examining why some donor-nonprofit relationships are unsuccessful. Drawing upon theories of contingency and dialogue as well as concepts related to donor dropout, this paper seeks to apply recent developments in public relations literature to stewardship and donor OPRs. The paper takes a qualitative approach, using semi-structured interviews with 26 donors from nonprofits across the United States to examine their experiences with nonprofits. Inductive analysis found seven key themes relating to stewardship practices that could make or break a donor relationship: Irresponsible Reporting, Meaningless Engagement, Unsanctioned Recognition, Legal and Policy Constraints, Financial Instability, Poor Fit with Mission and Personal Interests, and Social Mismatch. Together, these elements show that donors leave when they do not find opportunities to engage in true dialogue, that good relationships can fail over time, and donor disloyalty is worth further investigation.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"35 1","pages":"236 - 258"},"PeriodicalIF":3.4,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43923926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.1080/1062726x.2023.2195185
Damion Waymer, Kenon A. Brown, J. Jackson
{"title":"Researcher Responsibility to Diversity and Inclusion in Public Relations and Social Scientific Research: A Call for More Inclusive Research and Researcher Participation","authors":"Damion Waymer, Kenon A. Brown, J. Jackson","doi":"10.1080/1062726x.2023.2195185","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2195185","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44620784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-29DOI: 10.1080/1062726X.2023.2194025
Minjeong Kang, Ejae Lee, Young Kim, Sung-Un Yang
ABSTRACT This study investigated how employees’ perceptions of an organization’s dialogic employee communication influence their evaluations of their positive and negative relationships with the organization. The study further examined how employees’ relationship assessments could drive their intentions for positive and negative megaphoning about their organizations. To test the differentiating effects of dialogic employee communication on positive and negative employee-organization relationships (EORs) and, subsequently, employee megaphoning intentions, we used a dual measure with the positive and the negative EORs. The online survey of 527 full-time U.S. employees showed that dialogic employee communication – particularly mutuality orientation – distinctively influenced the employees’ EOR assessments. The survey results also showed that stronger and more-positive EORs led to increased positive megaphoning intentions, and that stronger and more-negative EORs led to increased negative megaphoning intentions. This study found that positive EOR mediated the links between dialogic employee communication and both positive and negative intentions, but that negative EOR mediated only the link between dialogic employee communication and the negative megaphoning intention.
{"title":"A Test of a Dual Model of Positive and Negative EORs: Dialogic Employee Communication Perceptions Related to Employee-Organization Relationships and Employee Megaphoning Intentions1","authors":"Minjeong Kang, Ejae Lee, Young Kim, Sung-Un Yang","doi":"10.1080/1062726X.2023.2194025","DOIUrl":"https://doi.org/10.1080/1062726X.2023.2194025","url":null,"abstract":"ABSTRACT This study investigated how employees’ perceptions of an organization’s dialogic employee communication influence their evaluations of their positive and negative relationships with the organization. The study further examined how employees’ relationship assessments could drive their intentions for positive and negative megaphoning about their organizations. To test the differentiating effects of dialogic employee communication on positive and negative employee-organization relationships (EORs) and, subsequently, employee megaphoning intentions, we used a dual measure with the positive and the negative EORs. The online survey of 527 full-time U.S. employees showed that dialogic employee communication – particularly mutuality orientation – distinctively influenced the employees’ EOR assessments. The survey results also showed that stronger and more-positive EORs led to increased positive megaphoning intentions, and that stronger and more-negative EORs led to increased negative megaphoning intentions. This study found that positive EOR mediated the links between dialogic employee communication and both positive and negative intentions, but that negative EOR mediated only the link between dialogic employee communication and the negative megaphoning intention.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"35 1","pages":"182 - 208"},"PeriodicalIF":3.4,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47556051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-07DOI: 10.1080/1062726X.2023.2180373
Alvin Zhou, Luke W. Capizzo, Tyler G. Page, E. Toth
ABSTRACT This project addresses the evolution of public relations research over the past decade by examining its two SSCI-indexed journals with methods that can reveal the influence of multiple categories of research clusters. Modeling the full text of all 1,293 published articles in Public Relations Review (PRR) and the Journal of Public Relations Research (JPRR) from 2010 to 2020 (7,400,685 words), we identified nine non-discrete clusters in public relations research. Using three computational methods – structural topic modeling, inter-cluster network analysis, and network simulation – we found that (1) the strategic management cluster emerged as the most central for the past decade, followed by public relations professionalism, digital media, crisis communication, internal communication, global public relations, rhetoric and philosophy, media relations, and critical studies, ranked by their proportions in the scholarship; (2) JPRR had greater emphasis on the strategic management cluster relative to PRR, which offered a more diverse representation; (3) little longitudinal change occurred throughout the decade, although internal communication gained traction and public relations professionalism and media relations lost ground as the decade progressed; and 4) the last ten years of public relations research did not see intersection among theoretical traditions from different clusters as much as expected, leaving opportunity for more inter-cluster knowledge production. Theoretical and practical implications for the public relations research community are discussed.
{"title":"Exploring Public Relations Research Topics and Inter-Cluster Dynamics Through Computational Modeling (2010-2020): A Study Based on Two SSCI Journals","authors":"Alvin Zhou, Luke W. Capizzo, Tyler G. Page, E. Toth","doi":"10.1080/1062726X.2023.2180373","DOIUrl":"https://doi.org/10.1080/1062726X.2023.2180373","url":null,"abstract":"ABSTRACT This project addresses the evolution of public relations research over the past decade by examining its two SSCI-indexed journals with methods that can reveal the influence of multiple categories of research clusters. Modeling the full text of all 1,293 published articles in Public Relations Review (PRR) and the Journal of Public Relations Research (JPRR) from 2010 to 2020 (7,400,685 words), we identified nine non-discrete clusters in public relations research. Using three computational methods – structural topic modeling, inter-cluster network analysis, and network simulation – we found that (1) the strategic management cluster emerged as the most central for the past decade, followed by public relations professionalism, digital media, crisis communication, internal communication, global public relations, rhetoric and philosophy, media relations, and critical studies, ranked by their proportions in the scholarship; (2) JPRR had greater emphasis on the strategic management cluster relative to PRR, which offered a more diverse representation; (3) little longitudinal change occurred throughout the decade, although internal communication gained traction and public relations professionalism and media relations lost ground as the decade progressed; and 4) the last ten years of public relations research did not see intersection among theoretical traditions from different clusters as much as expected, leaving opportunity for more inter-cluster knowledge production. Theoretical and practical implications for the public relations research community are discussed.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"35 1","pages":"135 - 161"},"PeriodicalIF":3.4,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44881004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-27DOI: 10.1080/1062726X.2023.2181814
Sojeong Kim, Jarim Kim
ABSTRACT Using a survey of 400 full-time employees in Korea, this study investigates the underlying processes through which internal brand communication influences organizational outcomes. Specifically, the study examines how internal brand communication influences turnover intentions through brand identification and employees’ in-role and innovative behaviors. The analysis showed that internal brand communication increases brand identification, which further increases the in-role and innovative behaviors of employees. It also revealed that in-role behaviors increase turnover intentions.
{"title":"How Does Internal Brand Communication Affect Organizational Outcomes? The Mediating Roles of Brand Identification and Employee Behaviors","authors":"Sojeong Kim, Jarim Kim","doi":"10.1080/1062726X.2023.2181814","DOIUrl":"https://doi.org/10.1080/1062726X.2023.2181814","url":null,"abstract":"ABSTRACT Using a survey of 400 full-time employees in Korea, this study investigates the underlying processes through which internal brand communication influences organizational outcomes. Specifically, the study examines how internal brand communication influences turnover intentions through brand identification and employees’ in-role and innovative behaviors. The analysis showed that internal brand communication increases brand identification, which further increases the in-role and innovative behaviors of employees. It also revealed that in-role behaviors increase turnover intentions.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"35 1","pages":"259 - 280"},"PeriodicalIF":3.4,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48916905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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