Pub Date : 2023-05-29DOI: 10.1177/13567667231178319
Sarah Schönherr, Frieda Raich, Anita Zehrer, Birgit Pikkemaat
Given the great potential of Generation Y for the tourism industry, their perceptions, and opinions of family-run hotels, which dominate tourism, were explored through 20 semi-structured interviews. The study shows that Generation Y perceives the image of family-run hotels positively and emphasizes traditions, small-scale structures, authenticity, and trust while highlighting their hospitableness. Our results underline the assumption of responsibility to family firms, including the importance of word-of-mouth, in the communication between Generation Y and family firms. Based on organizational identity theory, family-run hotels can build on their core values to build family firm images, contributing to differentiation, and establishing customer relationships. This study relates Generation Y to the tourism industry context, which family firms mainly run. The findings suggest that Generation Y should be targeted as a segment for the family-run tourism industry and that research should be expanded.
{"title":"Exploring Generation Y's perception of family-run hotels: The perceived family firm image","authors":"Sarah Schönherr, Frieda Raich, Anita Zehrer, Birgit Pikkemaat","doi":"10.1177/13567667231178319","DOIUrl":"https://doi.org/10.1177/13567667231178319","url":null,"abstract":"Given the great potential of Generation Y for the tourism industry, their perceptions, and opinions of family-run hotels, which dominate tourism, were explored through 20 semi-structured interviews. The study shows that Generation Y perceives the image of family-run hotels positively and emphasizes traditions, small-scale structures, authenticity, and trust while highlighting their hospitableness. Our results underline the assumption of responsibility to family firms, including the importance of word-of-mouth, in the communication between Generation Y and family firms. Based on organizational identity theory, family-run hotels can build on their core values to build family firm images, contributing to differentiation, and establishing customer relationships. This study relates Generation Y to the tourism industry context, which family firms mainly run. The findings suggest that Generation Y should be targeted as a segment for the family-run tourism industry and that research should be expanded.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135792868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-25DOI: 10.1177/13567667231178328
Anand Jhawar, Prashant Kumar, D. Israel
In the context of tourists’ eco-friendly consumption behavior, this study examines the effects of materialism and the cardinal variables in the norm activation model (NAM; i.e. awareness of consequences, ascription of responsibility, and moral norms) on tourists’ green purchase behavior. Using an online structured questionnaire, useable data was collected from 405 tourists, and structural equation modeling in SmartPLS 3.0 was performed to examine the relationships. The results showed that materialism negatively affected awareness of consequences and moral norms but did not affect the ascription of responsibility. Interestingly, awareness of the consequences of environmental degradation did not significantly affect tourists’ green purchase behavior. Further, moral norms mediated the effects of materialism on tourists’ green purchase behavior. Thus, this study integrates materialism with the NAM and makes a novel contribution to adjoining literature on materialism and tourists’ green consumption literature. The role of materialism as an external locus-of-control to NAM and to predict tourists’ green consumption, along with subsequent managerial implications, are discussed further.
{"title":"Impact of materialism on tourists’ green purchase behavior: Extended norm activation model perspective","authors":"Anand Jhawar, Prashant Kumar, D. Israel","doi":"10.1177/13567667231178328","DOIUrl":"https://doi.org/10.1177/13567667231178328","url":null,"abstract":"In the context of tourists’ eco-friendly consumption behavior, this study examines the effects of materialism and the cardinal variables in the norm activation model (NAM; i.e. awareness of consequences, ascription of responsibility, and moral norms) on tourists’ green purchase behavior. Using an online structured questionnaire, useable data was collected from 405 tourists, and structural equation modeling in SmartPLS 3.0 was performed to examine the relationships. The results showed that materialism negatively affected awareness of consequences and moral norms but did not affect the ascription of responsibility. Interestingly, awareness of the consequences of environmental degradation did not significantly affect tourists’ green purchase behavior. Further, moral norms mediated the effects of materialism on tourists’ green purchase behavior. Thus, this study integrates materialism with the NAM and makes a novel contribution to adjoining literature on materialism and tourists’ green consumption literature. The role of materialism as an external locus-of-control to NAM and to predict tourists’ green consumption, along with subsequent managerial implications, are discussed further.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48706290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-18DOI: 10.1177/13567667231159147
Aaron J. Schibik, Peggy O. Shields, Timothy Schibik
Popular travel destinations worldwide are often visited because they are historically significant. As such, many historic locations are promoted using historical imagery. While tourist attractions and travel destinations advertise based on their historical significance, few studies have looked at how the use of history impacts consumer perceptions of the aforementioned travel destinations. This paper examines how retro imagery in visual-based marketing appeals influences consumers’ desire to travel to popular tourist locations. The study reported here utilizes two experiments with a travel destination with a known association with retro imagery and nostalgic advertising.
{"title":"The impact of retro imagery on historic travel intentions","authors":"Aaron J. Schibik, Peggy O. Shields, Timothy Schibik","doi":"10.1177/13567667231159147","DOIUrl":"https://doi.org/10.1177/13567667231159147","url":null,"abstract":"Popular travel destinations worldwide are often visited because they are historically significant. As such, many historic locations are promoted using historical imagery. While tourist attractions and travel destinations advertise based on their historical significance, few studies have looked at how the use of history impacts consumer perceptions of the aforementioned travel destinations. This paper examines how retro imagery in visual-based marketing appeals influences consumers’ desire to travel to popular tourist locations. The study reported here utilizes two experiments with a travel destination with a known association with retro imagery and nostalgic advertising.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44886836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-15DOI: 10.1177/13567667231167885
R. Malerba, E. Kastenholz, M. J. Carneiro
Wine tourism, traditionally understood as an activity practised by adults, has been suggested as a tourism form also adequate and interesting for families with children. However, both literature and practice do not consider this segment to the extent it, arguably, may deserve. Many challenges are associated with the creation of wine tourism offerings for children. Even so, wine estates and destinations attract families, not only for their wine-related attributes but also for their rural and cultural appeal. In Central Portugal, the Dão and Bairrada wine routes cover tourist regions strongly linked to family tourism. Nevertheless, there is a lack of wine tourism offerings targeting this segment. Likewise, there are no know studies on wineries’ managers perceptions of this market. Thus, this study aims to identify and analyse how wine estates and wineries from these wine routes cater to families with children, to understand the managers’ perception of benefits and challenges of targeting this market, and to examine the existing child-friendly tourism supply. The results, derived from the content analysis of 29 interviews with wineries’ managers, reveal that, despite an inclusive and receptive discourse towards the presence of children, the attractions still do not offer services and experiences specifically designed for this segment. Except for a few innovative attractions, families are welcomed with improvisations to entertain the little ones while their parents carry out wine-related activities.
{"title":"Family-friendly wine tourism? The challenge of supplying child-inclusive wine terroir experiences","authors":"R. Malerba, E. Kastenholz, M. J. Carneiro","doi":"10.1177/13567667231167885","DOIUrl":"https://doi.org/10.1177/13567667231167885","url":null,"abstract":"Wine tourism, traditionally understood as an activity practised by adults, has been suggested as a tourism form also adequate and interesting for families with children. However, both literature and practice do not consider this segment to the extent it, arguably, may deserve. Many challenges are associated with the creation of wine tourism offerings for children. Even so, wine estates and destinations attract families, not only for their wine-related attributes but also for their rural and cultural appeal. In Central Portugal, the Dão and Bairrada wine routes cover tourist regions strongly linked to family tourism. Nevertheless, there is a lack of wine tourism offerings targeting this segment. Likewise, there are no know studies on wineries’ managers perceptions of this market. Thus, this study aims to identify and analyse how wine estates and wineries from these wine routes cater to families with children, to understand the managers’ perception of benefits and challenges of targeting this market, and to examine the existing child-friendly tourism supply. The results, derived from the content analysis of 29 interviews with wineries’ managers, reveal that, despite an inclusive and receptive discourse towards the presence of children, the attractions still do not offer services and experiences specifically designed for this segment. Except for a few innovative attractions, families are welcomed with improvisations to entertain the little ones while their parents carry out wine-related activities.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45885881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-10DOI: 10.1177/13567667231171457
Shan-Shan Liao, Ching-Yuan Lin, Xing-Zheng Xie
Short-form video applications (SFV apps) provide an ideal channel for promoting rural tourism. Based on the elaboration likelihood model, this study integrated guanxi, telepresence, destination image, and tourism fatigue to investigate the factors affecting user intentions to travel to rural tourism destinations in the context of SFV apps. Through the use of structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA), the theoretical framework was examined using data collected from 445 SFV app users. The SEM findings revealed that guanxi could directly affect argument quality and source credibility, which further strengthened destination image and telepresence; the travel intention could be affected by destination image and telepresence without guanxi. Also, tourism fatigue played three roles in the formation of travel intention. Additionally, the results of fsQCA illustrated three configurations leading to high and low intention to visit rural tourism destinations.
{"title":"Effects of short-form video application users’ guanxi on intention to visit rural tourism destinations: The moderating role of tourism fatigue","authors":"Shan-Shan Liao, Ching-Yuan Lin, Xing-Zheng Xie","doi":"10.1177/13567667231171457","DOIUrl":"https://doi.org/10.1177/13567667231171457","url":null,"abstract":"Short-form video applications (SFV apps) provide an ideal channel for promoting rural tourism. Based on the elaboration likelihood model, this study integrated guanxi, telepresence, destination image, and tourism fatigue to investigate the factors affecting user intentions to travel to rural tourism destinations in the context of SFV apps. Through the use of structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA), the theoretical framework was examined using data collected from 445 SFV app users. The SEM findings revealed that guanxi could directly affect argument quality and source credibility, which further strengthened destination image and telepresence; the travel intention could be affected by destination image and telepresence without guanxi. Also, tourism fatigue played three roles in the formation of travel intention. Additionally, the results of fsQCA illustrated three configurations leading to high and low intention to visit rural tourism destinations.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47692028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-03DOI: 10.1177/13567667231172995
A. Manfreda, Rajka Presbury, S. Richardson, F. Melissen, J. King
This study explores the negotiation process underpinning the creation of authentic experiences in luxury lodges. The findings of this study highlight how this is a balancing act performed by the hosts through the provision of an authentic experiential platform connecting guests with unique places and genuine people and is of a luxurious nature. Staged experiences are authenticated by the guests through their bodies and minds, activating, in turn, experiences of existential authenticity. Contributing to service marketing and management literature, the study departs from purely abstract authenticity conceptualisations by applying an experience design and management lens to understanding authentic experiences. Practically, our findings demonstrate how authenticity is operationalised in luxury lodges and how these experiences are understood and valued by tourism and hospitality consumers and providers, providing crucial implications for luxury accommodation marketers and managers.
{"title":"A balancing act: Negotiating authenticity in luxury lodges","authors":"A. Manfreda, Rajka Presbury, S. Richardson, F. Melissen, J. King","doi":"10.1177/13567667231172995","DOIUrl":"https://doi.org/10.1177/13567667231172995","url":null,"abstract":"This study explores the negotiation process underpinning the creation of authentic experiences in luxury lodges. The findings of this study highlight how this is a balancing act performed by the hosts through the provision of an authentic experiential platform connecting guests with unique places and genuine people and is of a luxurious nature. Staged experiences are authenticated by the guests through their bodies and minds, activating, in turn, experiences of existential authenticity. Contributing to service marketing and management literature, the study departs from purely abstract authenticity conceptualisations by applying an experience design and management lens to understanding authentic experiences. Practically, our findings demonstrate how authenticity is operationalised in luxury lodges and how these experiences are understood and valued by tourism and hospitality consumers and providers, providing crucial implications for luxury accommodation marketers and managers.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46666727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-24DOI: 10.1177/13567667231170235
Leire Zubizarreta-Barrenetxea, J. Barrutia, Aitor Marcos
Service robots could provide benefits for hotels in terms of productivity and even service quality. However, hotel managers in Spain (and Europe) have not implemented them as yet or are doing so only tentatively. This could be due to the fact that current literature is fragmented (i.e., dominated by hybrid models) and inconclusive and does not provide consistent guidelines for practitioners. This research narrows this gap by showing that a parsimonious application of the Theory of Planned Behavior is useful to predict attitude and buying intention toward robot-served hotels. Through an empirical analysis of 600 consumers in Spain, our findings indicate that hotel managers could focus on intrinsic motivations (enjoyment and challenge). They should also communicate the advantages of hybrid human–robot teams, in which the robots supplement humans instead of substituting them. The anthropomorphism of robots should not be emphasized as it seems to be perceived as a threat. Although utilitarian benefits matter, they seem to have a subordinate salience.
{"title":"What behavioral beliefs could robot-served hotels focus on to attract potential consumers?","authors":"Leire Zubizarreta-Barrenetxea, J. Barrutia, Aitor Marcos","doi":"10.1177/13567667231170235","DOIUrl":"https://doi.org/10.1177/13567667231170235","url":null,"abstract":"Service robots could provide benefits for hotels in terms of productivity and even service quality. However, hotel managers in Spain (and Europe) have not implemented them as yet or are doing so only tentatively. This could be due to the fact that current literature is fragmented (i.e., dominated by hybrid models) and inconclusive and does not provide consistent guidelines for practitioners. This research narrows this gap by showing that a parsimonious application of the Theory of Planned Behavior is useful to predict attitude and buying intention toward robot-served hotels. Through an empirical analysis of 600 consumers in Spain, our findings indicate that hotel managers could focus on intrinsic motivations (enjoyment and challenge). They should also communicate the advantages of hybrid human–robot teams, in which the robots supplement humans instead of substituting them. The anthropomorphism of robots should not be emphasized as it seems to be perceived as a threat. Although utilitarian benefits matter, they seem to have a subordinate salience.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42767104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-18DOI: 10.1177/13567667231168643
Lianping Ren, Caiwei Ma
For the first time in China, blind box concept has been applied to tourism marketing, and it has attracted tremendous attention. Guided by cognitive appraisal theory and information gap theory, this study investigates the behavioral psychology of tourists in embracing or avoiding this form of tourism product. By integrating stimuli, emotional arousal (novelty, mystery, curiosity, and risk perception), and behavioral intention in the testing model, a survey with 343 valid answers leads to important findings of the paradoxical role of information gap (raising perceived novelty, perceived mystery, and curiosity but increasing risk perception simultaneously). In addition, there is a moderating role for curiosity in the application of the blind box concept to tourism products. Implications are discussed.
{"title":"Planning the unplannable—How blind box tourism boosts purchase intentions","authors":"Lianping Ren, Caiwei Ma","doi":"10.1177/13567667231168643","DOIUrl":"https://doi.org/10.1177/13567667231168643","url":null,"abstract":"For the first time in China, blind box concept has been applied to tourism marketing, and it has attracted tremendous attention. Guided by cognitive appraisal theory and information gap theory, this study investigates the behavioral psychology of tourists in embracing or avoiding this form of tourism product. By integrating stimuli, emotional arousal (novelty, mystery, curiosity, and risk perception), and behavioral intention in the testing model, a survey with 343 valid answers leads to important findings of the paradoxical role of information gap (raising perceived novelty, perceived mystery, and curiosity but increasing risk perception simultaneously). In addition, there is a moderating role for curiosity in the application of the blind box concept to tourism products. Implications are discussed.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45660711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-27DOI: 10.1177/13567667231164454
M. Šuligoj
Based on situational crisis communication theory, this study designs a research framework to identify differences in crisis communication practises on beach hotel websites in different Adriatic countries and between three consecutive summer seasons due to the COVID-19 pandemic. A qualitative inductive content analysis of official pandemic-related guidelines/recommendations from national and international competent organizations was carried out. Subsequently, an overlooked repeated measures design with deductive quantitative content analysis of crisis communications on hotel websites during the three summer seasons was conducted. Employing the McNemar test, the Cochran's Q-test and Friedman test with post-hoc comparisons, it was discovered that (1) beside the bolstering strategy, the new ‘ignore strategy’ of crisis communication was also identified, which has many implications, (2) communication of anti-COVID-19 measures is statistically significant and relatively strongly associated with the country in which hotels are located, and (3) the number of different announcements on anti-COVID-19 measures is significantly different only between two seasons.
{"title":"Heterogeneity of crisis communication practices in hotels: Anti-COVID-19 measures on Adriatic beach hotels’ websites","authors":"M. Šuligoj","doi":"10.1177/13567667231164454","DOIUrl":"https://doi.org/10.1177/13567667231164454","url":null,"abstract":"Based on situational crisis communication theory, this study designs a research framework to identify differences in crisis communication practises on beach hotel websites in different Adriatic countries and between three consecutive summer seasons due to the COVID-19 pandemic. A qualitative inductive content analysis of official pandemic-related guidelines/recommendations from national and international competent organizations was carried out. Subsequently, an overlooked repeated measures design with deductive quantitative content analysis of crisis communications on hotel websites during the three summer seasons was conducted. Employing the McNemar test, the Cochran's Q-test and Friedman test with post-hoc comparisons, it was discovered that (1) beside the bolstering strategy, the new ‘ignore strategy’ of crisis communication was also identified, which has many implications, (2) communication of anti-COVID-19 measures is statistically significant and relatively strongly associated with the country in which hotels are located, and (3) the number of different announcements on anti-COVID-19 measures is significantly different only between two seasons.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45259374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-22DOI: 10.1177/13567667231164768
Aleksandra Tešin, S. Kovačić, Sanja Obradović
Providing memorable experiences is considered very effective strategy for gaining a sustainable competitive advantage. Memorable tourism experience (MTE) is still a relatively novel concept, hence its antecedents and outcomes are not completely identified. The primary goal of this research was to explore tourist personality and travel motivation as antecedents and the perceived destination personality, satisfaction, and revisit intention as outcomes of an MTE. The study was conducted on a sample of 614 foreign visitors to three biggest urban destinations in Serbia (Belgrade, Novi Sad, and Nis). For testing hypothesis, SEM (structural equation modelling) was applied. The results show that personality trait openness to experience and motivational factor knowledge and experience showed the strongest influence on MTEs. Also, all seven dimensions of memorable experience affected perceived destination personality. Practical implications and potential future research approaches are also highlighted in the conclusion.
{"title":"The experience I will remember: The role of tourist personality, motivation, and destination personality","authors":"Aleksandra Tešin, S. Kovačić, Sanja Obradović","doi":"10.1177/13567667231164768","DOIUrl":"https://doi.org/10.1177/13567667231164768","url":null,"abstract":"Providing memorable experiences is considered very effective strategy for gaining a sustainable competitive advantage. Memorable tourism experience (MTE) is still a relatively novel concept, hence its antecedents and outcomes are not completely identified. The primary goal of this research was to explore tourist personality and travel motivation as antecedents and the perceived destination personality, satisfaction, and revisit intention as outcomes of an MTE. The study was conducted on a sample of 614 foreign visitors to three biggest urban destinations in Serbia (Belgrade, Novi Sad, and Nis). For testing hypothesis, SEM (structural equation modelling) was applied. The results show that personality trait openness to experience and motivational factor knowledge and experience showed the strongest influence on MTEs. Also, all seven dimensions of memorable experience affected perceived destination personality. Practical implications and potential future research approaches are also highlighted in the conclusion.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43256537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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