Pub Date : 2023-02-17DOI: 10.1080/19368623.2023.2173350
Chih-Hsing Liu, W. Lin, Yu-Hung Lu, Yi-Jhan Huang
ABSTRACT In recent years, there has been an increasing number of hotel management studies. However, until now, there has been no integrated perspective or precise guidance for hotel branding and marketing strategies. The current study used an integrated study of 996 participants (e.g., Study 1: 597 employees and Study 2: 399 customers) to extend customer‐based brand equity (CBBE) theory. The results of Study 1 show that entrepreneurial orientation and corporate vision have a mediating effect on the relationship between brand identity and brand value. Furthermore, brand culture has a significant moderating effect on brand value from the employee perspective. The results of Study 2 show that brand value indirectly affects brand loyalty through visit intention and brand image from the customer perspective. In addition, customer engagement is a critical attribute moderating the brand loyalty development process. Several alternative models are also provided to verify the robustness of the research findings. 摘要 近年來，酒店管理研究的數量不斷增加。然而，到目前為止, 對於酒店品牌成立和行銷策略運用則尚無整合的觀點或精確的引導。本整合型研究研究有996名參與者(舉例來說:第一個研究有597名員工;第二個研究有399名顧客), 主要擴展顧客基礎品牌權益(CBBE)理論基礎。研究一結果顯示:創業導向和企業願景對品牌認同和品牌價值之間的關係具有中介作用。此外, 從員工的角度來看, 品牌文化對品牌價值有顯著的調節作用。第二個研究結果顯示:品牌價值可以透過顧客的訪問意圖和品牌形象間接影響品牌忠誠度。此外, 顧客參與在品牌忠誠度發展過程中擔任至關重要的調節效果。本研究還提供了幾個替代模型來驗證實證結果的穩健性。 關鍵字:顧客基礎品牌權益; 品牌權益; 品牌價值; 品牌文化,參與
ABSTRACT In recent years，there has been an increasing number of hotel management studies.However，until now，there has been no integrated perspective or precise guidance for hotel branding and marketing strategies.The current study used an integrated study of 996 participants（e.g.，Study 1: 597 employees and Study 2: 399 customers）to extend customer‐based brand equity（CBBE）theory.The results of Study 1 show that entrepreneurial orientation and corporate vision have a mediating effect on the relationship between brand identity and brand value.Furthermore，brand culture has a significant moderating effect on brand value from the employee perspective.The results of Study 2 show that brand value indirectly affects brand loyalty through visit intention and brand image from the customer perspective.In addition，customer engagement is a critical attribute moderating the brand loyalty development process.Several alternative models are also provided to verify the robustness of the research findings.摘要近年来，酒店管理研究的数量不断增加。然而，到目前为止，对于酒店品牌成立和营销策略运用则尚无整合的观点或精确的引导。本整合型研究研究有996名参与者（举例来说：第一个研究有597名员工；第二个研究有399名顾客），主要扩展顾客基础品牌权益（CBBE）理论基础。研究一结果显示：创业导向和企业愿景对品牌认同和品牌价值之间的关系具有中介作用。此外，从员工的角度来看，品牌文化对品牌价值有显著的调节作用。第二个研究结果显示：品牌价值可以透过顾客的访问意图和品牌形象间接影响品牌忠诚度。此外，顾客参与在品牌忠诚度发展过程中担任至关重要的调节效果。本研究还提供了几个替代模型来验证实证结果的稳健性。关键字：顾客基础品牌权益；品牌权益；品牌价值；品牌文化，参与
{"title":"Developing customer-based brand equity from both employee and customer perspectives","authors":"Chih-Hsing Liu, W. Lin, Yu-Hung Lu, Yi-Jhan Huang","doi":"10.1080/19368623.2023.2173350","DOIUrl":"https://doi.org/10.1080/19368623.2023.2173350","url":null,"abstract":"ABSTRACT In recent years, there has been an increasing number of hotel management studies. However, until now, there has been no integrated perspective or precise guidance for hotel branding and marketing strategies. The current study used an integrated study of 996 participants (e.g., Study 1: 597 employees and Study 2: 399 customers) to extend customer‐based brand equity (CBBE) theory. The results of Study 1 show that entrepreneurial orientation and corporate vision have a mediating effect on the relationship between brand identity and brand value. Furthermore, brand culture has a significant moderating effect on brand value from the employee perspective. The results of Study 2 show that brand value indirectly affects brand loyalty through visit intention and brand image from the customer perspective. In addition, customer engagement is a critical attribute moderating the brand loyalty development process. Several alternative models are also provided to verify the robustness of the research findings. 摘要 近年來，酒店管理研究的數量不斷增加。然而，到目前為止, 對於酒店品牌成立和行銷策略運用則尚無整合的觀點或精確的引導。本整合型研究研究有996名參與者(舉例來說:第一個研究有597名員工;第二個研究有399名顧客), 主要擴展顧客基礎品牌權益(CBBE)理論基礎。研究一結果顯示:創業導向和企業願景對品牌認同和品牌價值之間的關係具有中介作用。此外, 從員工的角度來看, 品牌文化對品牌價值有顯著的調節作用。第二個研究結果顯示:品牌價值可以透過顧客的訪問意圖和品牌形象間接影響品牌忠誠度。此外, 顧客參與在品牌忠誠度發展過程中擔任至關重要的調節效果。本研究還提供了幾個替代模型來驗證實證結果的穩健性。 關鍵字:顧客基礎品牌權益; 品牌權益; 品牌價值; 品牌文化,參與","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"285 - 316"},"PeriodicalIF":12.5,"publicationDate":"2023-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48481342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-17DOI: 10.1080/19368623.2023.2176963
Cecilia Pasquinelli, Mariapina Trunfio, Gabriella Punziano, G. del Chiappa
ABSTRACT Fully online tourist experiences remain a largely unexplored area of inquiry, as a valuable and meaningful traveling modality per se, beyond any connection with conventional tourism. This explorative study aims to advance knowledge on the role of human and technology dimensions in shaping the online tourist experience during the pandemic. A sample of 9,300 Airbnb Online Experience reviews of thirty-four online destination experiences was analyzed. A typology of four fully online tourism experiences is presented, such as individual escape and personalized learning, meeting the destination, meeting the host and social bonding. The research reveals the dynamic evolution of the fully online tourist experience during the pandemic, highlighting the strengthening role of the human dimension and the human-to-human interaction, despite the digital mediation of the in-remote destination visit. Avenues for destination management and marketing research and practice spring from the analysis of fully online tourist experiences as a form of virtual tourism. 完全在线的旅游体验仍然是一个很大程度上未被探索的领域, 作为一种有价值和有意义的旅游方式, 超越了传统旅游的任何联系. 这项探索性研究旨在增进对人类和技术维度在大流行期间塑造在线旅游体验中的作用的认识. 对34个在线目的地体验的9300个Airbnb在线体验评论样本进行了分析. 介绍了四种完全在线旅游体验的类型, 如个人逃生和个性化学习、与目的地见面、与主人见面和社会联系. 这项研究揭示了疫情期间完全在线旅游体验的动态演变, 突出了人的层面和人与人的互动的强化作用, 尽管远程目的地访问是数字媒介. 目的地管理和营销研究与实践的途径来源于对作为虚拟旅游形式的完全在线旅游体验的分析.
ABSTRACT Fully online tour experiences remain a large unexplored area of inquiry, as a valid and meaningfully traveling modality per se, beyond any connection with conventional tourism This exploratory study aims to advance knowledge on the role of human and technology dimensions in shaping the online tour experience during the panel A sample of 9300 Airbnb Online Experience reviews of third four online destination experiences was analyzed A typology of four fully online tourism experiences is presented, such as individual escape and personalized learning, meeting the destination, meeting the host and social bonding The research reviews the dynamic evolution of the fully online tour experience during the panel, highlighting the strengthening role of the human dimension and the human to human interaction, designing the digital mediation of the in remote destination visit Avenues for destination management and marketing research and practice spring from the analysis of fully online tour experiences as a form of virtual tour The fully online travel experience is still a largely unexplored field, as a valuable and meaningful way of traveling that transcends any connection of traditional tourism This exploratory study aims to enhance understanding of the role of human and technological dimensions in shaping online travel experiences during the pandemic An analysis was conducted on 9300 Airbnb online experience review samples from 34 online destinations Introduced four types of fully online travel experiences, such as personal escape and personalized learning, meeting destinations, meeting hosts, and social connections This study reveals the dynamic evolution of fully online travel experiences during the pandemic, highlighting the strengthening effect of human dimension and interaction, despite remote destination access being a digital medium The approach to destination management and marketing research and practice comes from analyzing the complete online travel experience as a form of virtual tourism
{"title":"Online tourism experiences: exploring digital and human dimensions in in-remote destination visits","authors":"Cecilia Pasquinelli, Mariapina Trunfio, Gabriella Punziano, G. del Chiappa","doi":"10.1080/19368623.2023.2176963","DOIUrl":"https://doi.org/10.1080/19368623.2023.2176963","url":null,"abstract":"ABSTRACT Fully online tourist experiences remain a largely unexplored area of inquiry, as a valuable and meaningful traveling modality per se, beyond any connection with conventional tourism. This explorative study aims to advance knowledge on the role of human and technology dimensions in shaping the online tourist experience during the pandemic. A sample of 9,300 Airbnb Online Experience reviews of thirty-four online destination experiences was analyzed. A typology of four fully online tourism experiences is presented, such as individual escape and personalized learning, meeting the destination, meeting the host and social bonding. The research reveals the dynamic evolution of the fully online tourist experience during the pandemic, highlighting the strengthening role of the human dimension and the human-to-human interaction, despite the digital mediation of the in-remote destination visit. Avenues for destination management and marketing research and practice spring from the analysis of fully online tourist experiences as a form of virtual tourism. 完全在线的旅游体验仍然是一个很大程度上未被探索的领域, 作为一种有价值和有意义的旅游方式, 超越了传统旅游的任何联系. 这项探索性研究旨在增进对人类和技术维度在大流行期间塑造在线旅游体验中的作用的认识. 对34个在线目的地体验的9300个Airbnb在线体验评论样本进行了分析. 介绍了四种完全在线旅游体验的类型, 如个人逃生和个性化学习、与目的地见面、与主人见面和社会联系. 这项研究揭示了疫情期间完全在线旅游体验的动态演变, 突出了人的层面和人与人的互动的强化作用, 尽管远程目的地访问是数字媒介. 目的地管理和营销研究与实践的途径来源于对作为虚拟旅游形式的完全在线旅游体验的分析.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"385 - 409"},"PeriodicalIF":12.5,"publicationDate":"2023-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44118257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-14DOI: 10.1080/19368623.2023.2173351
O. Kahraman, Ibrahim Cifci, S. Tiwari
ABSTRACT The present study explores the relationships between entrepreneurship motives, attitude, and behavioral intention of Indian residents toward the meal-sharing economy. The study implements a self-administered questionnaire to collect quantitative data. Partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) were binarily performed to test the aforementioned relationships. The PLS-SEM results show that the gratification of hosting, social interaction, and independence positively impact residents’ attitudes toward sharing economy. Moreover, social interaction, source of cultural capital, and gratification of hosting also positively influence the intention to participate in the meal-sharing economy. Moreover, the fsQCA results demonstrate that several configurations of the dimensions of entrepreneurship motivations generate the attitude toward the meal-sharing economy and the intention to participate in the meal-sharing economy. Based on the results, several theoretical and practical implications were suggested.
{"title":"Residents’ entrepreneurship motives, attitude, and behavioral intention toward the meal-sharing economy","authors":"O. Kahraman, Ibrahim Cifci, S. Tiwari","doi":"10.1080/19368623.2023.2173351","DOIUrl":"https://doi.org/10.1080/19368623.2023.2173351","url":null,"abstract":"ABSTRACT The present study explores the relationships between entrepreneurship motives, attitude, and behavioral intention of Indian residents toward the meal-sharing economy. The study implements a self-administered questionnaire to collect quantitative data. Partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) were binarily performed to test the aforementioned relationships. The PLS-SEM results show that the gratification of hosting, social interaction, and independence positively impact residents’ attitudes toward sharing economy. Moreover, social interaction, source of cultural capital, and gratification of hosting also positively influence the intention to participate in the meal-sharing economy. Moreover, the fsQCA results demonstrate that several configurations of the dimensions of entrepreneurship motivations generate the attitude toward the meal-sharing economy and the intention to participate in the meal-sharing economy. Based on the results, several theoretical and practical implications were suggested.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"317 - 339"},"PeriodicalIF":12.5,"publicationDate":"2023-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42575216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-14DOI: 10.1080/19368623.2023.2173352
D. Jin, Robin B. Dipietro, K. Kim, Fang Meng, Edwin N. Torries
ABSTRACT Acknowledging the importance of institutional pluralism and food service firms’ dynamic capacity theory, this research examines customer service perception that could apply to develop or refine the possibility of different business logic in creating varied customer service outcomes. Using mixed methods, Study 1 uses the quantitative critical incident technique to measure how the business ability of service organizations should not be restricted by the type of business model. Based on the results of Study 1, a conceptual model was proposed for Study 2 and found that customers’ value mind-set and value construal can influence the overall customer service experience that can be formed in the customer construal level process. Further, business acumen can also yield a considerable range of emotional and physical inputs depending on the corresponding business logic. Actively managing the institutional pluralism of business logic, service firms are no longer restricted to an act imitated from business logic.
{"title":"Influence of customer value mind-set on affective and behavioral service outcomes: role of the scope and scale of service offerings at various touchpoints","authors":"D. Jin, Robin B. Dipietro, K. Kim, Fang Meng, Edwin N. Torries","doi":"10.1080/19368623.2023.2173352","DOIUrl":"https://doi.org/10.1080/19368623.2023.2173352","url":null,"abstract":"ABSTRACT Acknowledging the importance of institutional pluralism and food service firms’ dynamic capacity theory, this research examines customer service perception that could apply to develop or refine the possibility of different business logic in creating varied customer service outcomes. Using mixed methods, Study 1 uses the quantitative critical incident technique to measure how the business ability of service organizations should not be restricted by the type of business model. Based on the results of Study 1, a conceptual model was proposed for Study 2 and found that customers’ value mind-set and value construal can influence the overall customer service experience that can be formed in the customer construal level process. Further, business acumen can also yield a considerable range of emotional and physical inputs depending on the corresponding business logic. Actively managing the institutional pluralism of business logic, service firms are no longer restricted to an act imitated from business logic.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"340 - 362"},"PeriodicalIF":12.5,"publicationDate":"2023-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42241849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-10DOI: 10.1080/19368623.2023.2166186
Xingtai Zhang, Hongyan Jin
ABSTRACT The extensive implementation of smart technology, artificial intelligence, automation, robotics, and algorithms (STAARA) in hospitality services has accelerated the need to understand their potential influence on hotel employees’ career perceptions. This study conducted two scenario-based experiments based on disruptive innovation theory and the Stimulus-Organism-Response (SOR) model to examine how STAARA awareness shapes hotel employees’ job insecurity and mobility. In addition, this study investigated career progression as a counterstrategy to attenuate the substitution effect of STAARA. Study 1 demonstrated that hotel employees’ negative (vs. positive) awareness of STAARA leads to higher job insecurity and mobility. Furthermore, according to Study 2, for hotel employees with low-level career progression, negative (vs. positive) awareness of STAARA induces higher job insecurity and mobility. However, among employees with high-level career progression, there were no significant differences, which means that high-level career progression attenuates the impact of STAARA. This study also considers theoretical and practical influences.
{"title":"How does smart technology, artificial intelligence, automation, robotics, and algorithms (STAARA) awareness affect hotel employees’ career perceptions? A disruptive innovation theory perspective","authors":"Xingtai Zhang, Hongyan Jin","doi":"10.1080/19368623.2023.2166186","DOIUrl":"https://doi.org/10.1080/19368623.2023.2166186","url":null,"abstract":"ABSTRACT The extensive implementation of smart technology, artificial intelligence, automation, robotics, and algorithms (STAARA) in hospitality services has accelerated the need to understand their potential influence on hotel employees’ career perceptions. This study conducted two scenario-based experiments based on disruptive innovation theory and the Stimulus-Organism-Response (SOR) model to examine how STAARA awareness shapes hotel employees’ job insecurity and mobility. In addition, this study investigated career progression as a counterstrategy to attenuate the substitution effect of STAARA. Study 1 demonstrated that hotel employees’ negative (vs. positive) awareness of STAARA leads to higher job insecurity and mobility. Furthermore, according to Study 2, for hotel employees with low-level career progression, negative (vs. positive) awareness of STAARA induces higher job insecurity and mobility. However, among employees with high-level career progression, there were no significant differences, which means that high-level career progression attenuates the impact of STAARA. This study also considers theoretical and practical influences.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"264 - 283"},"PeriodicalIF":12.5,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46633045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-07DOI: 10.1080/19368623.2023.2164393
Chunhong Li, Yiqing Yu, R. Law, Xianwei Liu
ABSTRACT Research findings have shown that consumers’ cultural backgrounds affect their evaluations on products or services. We argue that the ethnic affinity between consumers and service providers can affect their evaluations and online engagement after consumption. Using the information of 359,885 consumer reviews and their profile images collected from restaurants in New York City listed on Yelp, we employ face recognition and a difference-in-differences (DID) design. The results suggest that the ethnic affinity between consumers and restaurants induces consumers to post positive reviews with high ratings and sentiments; their engagement in posting reviews is also enhanced with longer texts and more photos. These findings offer direct implications for restaurant managers and online booking platform operators from the perspective of hospitality marketing and management. 现有研究表明消费者的文化背景会影响其对产品和服务的评价, 本研究认为消费者和服务提供商之间的种族亲和力会对消费者的在线评价和在线参与行为产生影响。本研究基于纽约市Yelp平台餐厅的359885条消费者评论, 采用了图像识别模型识别消费者头像信息, 并进一步构建了双重差分模型进行实证分析。研究结果表明, 消费者与餐厅之间的种族亲和力会促使消费者发布含有更高评分、更多字数和图片的评论。
{"title":"Does ethnic affinity affect consumers’ posting behavior? Evidence from face recognition and difference-in-differences design","authors":"Chunhong Li, Yiqing Yu, R. Law, Xianwei Liu","doi":"10.1080/19368623.2023.2164393","DOIUrl":"https://doi.org/10.1080/19368623.2023.2164393","url":null,"abstract":"ABSTRACT Research findings have shown that consumers’ cultural backgrounds affect their evaluations on products or services. We argue that the ethnic affinity between consumers and service providers can affect their evaluations and online engagement after consumption. Using the information of 359,885 consumer reviews and their profile images collected from restaurants in New York City listed on Yelp, we employ face recognition and a difference-in-differences (DID) design. The results suggest that the ethnic affinity between consumers and restaurants induces consumers to post positive reviews with high ratings and sentiments; their engagement in posting reviews is also enhanced with longer texts and more photos. These findings offer direct implications for restaurant managers and online booking platform operators from the perspective of hospitality marketing and management. 现有研究表明消费者的文化背景会影响其对产品和服务的评价, 本研究认为消费者和服务提供商之间的种族亲和力会对消费者的在线评价和在线参与行为产生影响。本研究基于纽约市Yelp平台餐厅的359885条消费者评论, 采用了图像识别模型识别消费者头像信息, 并进一步构建了双重差分模型进行实证分析。研究结果表明, 消费者与餐厅之间的种族亲和力会促使消费者发布含有更高评分、更多字数和图片的评论。","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"224 - 241"},"PeriodicalIF":12.5,"publicationDate":"2023-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47758176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-06DOI: 10.1080/19368623.2023.2164392
Mohammad Sadegh Gholamhosseinzadeh
ABSTRACT Video bloggers, also known as vloggers, continuously create and share authentic videos on popular platforms like YouTube. Travel influencer vloggers (called vloggers in this study) influence their audience by sharing their trip experiences and giving reviews about destinations and travel brands. This study employs aconstructivist grounded theory approach of 35 YouTube vlogs from 21 vloggers through a3-phase theoretical sampling. The theorizing process resulted in the development of Vloggers’ Approaches and Practices (VAP) Theory by identifying the main approaches as content (CA) and objectives (OA), the two main practices of travel influencing (TIP) and vlogging (VP), and their relationships. The theoretical and managerial contributions can be important for scholars of influencer marketing, and practitioners that work with vloggers like destination marketing organizations (DMOs), hotels, tour operators, and transportation services.
{"title":"Theorizing vloggers’ approaches and practices in travel vlog production through grounded theory","authors":"Mohammad Sadegh Gholamhosseinzadeh","doi":"10.1080/19368623.2023.2164392","DOIUrl":"https://doi.org/10.1080/19368623.2023.2164392","url":null,"abstract":"ABSTRACT Video bloggers, also known as vloggers, continuously create and share authentic videos on popular platforms like YouTube. Travel influencer vloggers (called vloggers in this study) influence their audience by sharing their trip experiences and giving reviews about destinations and travel brands. This study employs aconstructivist grounded theory approach of 35 YouTube vlogs from 21 vloggers through a3-phase theoretical sampling. The theorizing process resulted in the development of Vloggers’ Approaches and Practices (VAP) Theory by identifying the main approaches as content (CA) and objectives (OA), the two main practices of travel influencing (TIP) and vlogging (VP), and their relationships. The theoretical and managerial contributions can be important for scholars of influencer marketing, and practitioners that work with vloggers like destination marketing organizations (DMOs), hotels, tour operators, and transportation services.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"196 - 223"},"PeriodicalIF":12.5,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48137352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-06DOI: 10.1080/19368623.2023.2164394
O. González-Mansilla, Antoni Serra-Cantallops, Gloria Berenguer-Contrí
ABSTRACT Value co-creation (VCC) appears as one of the key trends in marketing and management to reactivate the connection with customers. The main objective of this study is to analyze the chain of direct effects: VCC -> Brand Equity (BE) -> Customer Satisfaction (SAT). Furthermore, this research attempts to assess whether, in this chain of effects, there may be an interaction between both antecedent variables (VCC and BE) that enhances the understanding of satisfaction, and contrast the overall model for two segments: customers who booked the hotel through a traditional offline travel agency versus customers who booked online. The model is tested using PLS technique. Data was collected from 575 customers of four-star hotels in Majorca (Spain). Results reinforce the key importance of branding strategies in hotel management while showing that the channel of distribution partially moderates the relationships. Theoretical contribution and managerial implications are discussed.
{"title":"Effect of value co-creation on customer satisfaction: the mediating role of brand equity","authors":"O. González-Mansilla, Antoni Serra-Cantallops, Gloria Berenguer-Contrí","doi":"10.1080/19368623.2023.2164394","DOIUrl":"https://doi.org/10.1080/19368623.2023.2164394","url":null,"abstract":"ABSTRACT Value co-creation (VCC) appears as one of the key trends in marketing and management to reactivate the connection with customers. The main objective of this study is to analyze the chain of direct effects: VCC -> Brand Equity (BE) -> Customer Satisfaction (SAT). Furthermore, this research attempts to assess whether, in this chain of effects, there may be an interaction between both antecedent variables (VCC and BE) that enhances the understanding of satisfaction, and contrast the overall model for two segments: customers who booked the hotel through a traditional offline travel agency versus customers who booked online. The model is tested using PLS technique. Data was collected from 575 customers of four-star hotels in Majorca (Spain). Results reinforce the key importance of branding strategies in hotel management while showing that the channel of distribution partially moderates the relationships. Theoretical contribution and managerial implications are discussed.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"242 - 263"},"PeriodicalIF":12.5,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47233818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-04DOI: 10.1080/19368623.2023.2137721
I. Salem, Haidar Abbas, Mohamed Mousa, Hassan Aideed, A. Elbaz
ABSTRACT The study highlights how dysfunctional customer behavior affects the hotel’s guest-contact employee turnover intention by performing the role of wisdom leadership and job embeddedness. The model was tested using data collected from 325 guest-contact employees in Omani 4 and 5-star hotels. The results suggest that dysfunctional customer behavior increases the likelihood of employee turnover. Wisdom leadership plays a mitigating role in the relationship between dysfunctional customer behavior and employee turnover. Female respondents supported the notion that employees’ cognitive rumination is positively related to employee turnover intention and that customer dysfunctional behavior has a positive relationship with employee turnover. Emotional exhaustion partially mediates the relationship between dysfunctional customer behavior and employee turnover. However, cognitive rumination and employee stress do not mediate the relationship between dysfunctional customer behavior and employee turnover. On the other hand, males showed better support on the basis that wisdom leadership moderates the association between dysfunctional customer behavior and employee turnover. The paper concludes by contributing various implications and directions for future research.
{"title":"Does dysfunctional customer behavior really impact the turnover intention of hotel guest-contact employees? The role of wisdom leadership and job embeddedness","authors":"I. Salem, Haidar Abbas, Mohamed Mousa, Hassan Aideed, A. Elbaz","doi":"10.1080/19368623.2023.2137721","DOIUrl":"https://doi.org/10.1080/19368623.2023.2137721","url":null,"abstract":"ABSTRACT The study highlights how dysfunctional customer behavior affects the hotel’s guest-contact employee turnover intention by performing the role of wisdom leadership and job embeddedness. The model was tested using data collected from 325 guest-contact employees in Omani 4 and 5-star hotels. The results suggest that dysfunctional customer behavior increases the likelihood of employee turnover. Wisdom leadership plays a mitigating role in the relationship between dysfunctional customer behavior and employee turnover. Female respondents supported the notion that employees’ cognitive rumination is positively related to employee turnover intention and that customer dysfunctional behavior has a positive relationship with employee turnover. Emotional exhaustion partially mediates the relationship between dysfunctional customer behavior and employee turnover. However, cognitive rumination and employee stress do not mediate the relationship between dysfunctional customer behavior and employee turnover. On the other hand, males showed better support on the basis that wisdom leadership moderates the association between dysfunctional customer behavior and employee turnover. The paper concludes by contributing various implications and directions for future research.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"150 - 173"},"PeriodicalIF":12.5,"publicationDate":"2022-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42622911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-20DOI: 10.1080/19368623.2022.2136601
Sandro Formica, F. Sfodera
ABSTRACT The analysis and comprehension of world events, nowadays, is best understood by dividing them as pre and the post pandemic era. Most of the principles and paradigms that governed the world before 2020 have changed and the academic community is in ferment, attempting to make sense of the new world we are living in. Two of the recent changes that have affected organizations in general and the hospitality businesses in particular, relate to its workforce and have been labeled as “great resignation” and “quiet quitting.” Both are paradigm shifts that will necessarily force hospitality managers and executives to rethink the way they have approached their internal marketing and, more broadly, human resources strategies and processes. The goal of this paper is to shed some light on the magnitude of the great resignation and quiet quitting and to propose a framework containing experiential practices that respond to the demands of the post pandemic workforce.
{"title":"The Great Resignation and Quiet Quitting paradigm shifts: An overview of current situation and future research directions","authors":"Sandro Formica, F. Sfodera","doi":"10.1080/19368623.2022.2136601","DOIUrl":"https://doi.org/10.1080/19368623.2022.2136601","url":null,"abstract":"ABSTRACT The analysis and comprehension of world events, nowadays, is best understood by dividing them as pre and the post pandemic era. Most of the principles and paradigms that governed the world before 2020 have changed and the academic community is in ferment, attempting to make sense of the new world we are living in. Two of the recent changes that have affected organizations in general and the hospitality businesses in particular, relate to its workforce and have been labeled as “great resignation” and “quiet quitting.” Both are paradigm shifts that will necessarily force hospitality managers and executives to rethink the way they have approached their internal marketing and, more broadly, human resources strategies and processes. The goal of this paper is to shed some light on the magnitude of the great resignation and quiet quitting and to propose a framework containing experiential practices that respond to the demands of the post pandemic workforce.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"31 1","pages":"899 - 907"},"PeriodicalIF":12.5,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47557466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：