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How virtual tourism influences travel intention: a study combined with eye movement and scenario experiment 虚拟旅游如何影响旅游意向:结合眼动和情景实验的研究
IF 5 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-11-02 DOI: 10.1080/10941665.2023.2293791
Jian Xu, Xing Liu, Hua Pang, Shuyi Du, Xiaolan Zhuo, Xinyi Zheng, Fangqi Zhou, Yuting Huang, Kaizhong Cao
ABSTRACT To explore the impact of virtual tourism on travel intention, this study developed the model incorporating virtual tourism content and form, visual appeal, presence, virtual attachment, and travel intention. Eye movement experiments, scenario experiments, and questionnaire surveys were integrated. Analysis of 48 eye movement datasets and 210 survey responses indicated that virtual tourism affected travel intention mostly through visual appeal: (1) Regarding visual appeal, videos of real scenes were stronger than videos of virtual scenes, and videos of virtual scenes were stronger than pictures of virtual scenes. (2) Visual appeal had a direct positive effect on travel intention.
摘要 为探讨虚拟旅游对旅游意向的影响,本研究建立了包含虚拟旅游内容和形式、视觉吸引力、临场感、虚拟依恋和旅游意向的模型。研究结合了眼动实验、情景实验和问卷调查。对 48 个眼动数据集和 210 份问卷的分析表明,虚拟旅游主要通过视觉吸引力影响旅游意向:(1)在视觉吸引力方面,真实场景的视频比虚拟场景的视频更强,虚拟场景的视频比虚拟场景的图片更强。(2)视觉吸引力对旅游意向有直接的积极影响。
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引用次数: 0
Little-known leisure places: Chinese tourists’ preferences for visiting niche tourism destinations 鲜为人知的休闲场所:中国游客游览小众旅游目的地的偏好
IF 5 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-11-02 DOI: 10.1080/10941665.2023.2293794
Tao Hu, Huimin Chen
ABSTRACT This study conducted a two-stage mixed study to examine tourist behavior in niche destinations and the impact of COVID-19 on tourism preferences. The results indicated that tourists prefer niche destination types that offer cultural exploration and shopping experiences, emerging and social experiences, and natural and ecological experiences. For consumers with high health risk perception, niche destinations in emerging and natural categories are better choices. In addition, the travel preferences of niche destination tourists in terms of time and space have also changed. This study has essential significance for the future development of niche destinations.
ABSTRACT 本研究通过两阶段混合研究,考察了游客在小众目的地的行为以及 COVID-19 对旅游偏好的影响。研究结果表明,游客偏好提供文化探索和购物体验、新兴和社会体验以及自然和生态体验的小众目的地类型。对于健康风险感知较高的消费者来说,新兴和自然类小众目的地是更好的选择。此外,小众目的地游客在时间和空间方面的旅行偏好也发生了变化。这项研究对小众目的地的未来发展具有重要意义。
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引用次数: 0
A conspiracy theory perspective on the influence of political events on tourism: a longitudinal study of Hong Kong 从阴谋论角度看政治事件对旅游业的影响:香港纵向研究
IF 5 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-11-02 DOI: 10.1080/10941665.2023.2293799
Xinzi Lin, Libo Yan
ABSTRACT This study investigated the role of conspiracy beliefs associated with political events in affecting tourists’ intention to visit an event-related destination. Based on a series of recent political events in Hong Kong, two surveys were conducted in 2020 and 2023. The results showed that conspiracy theories have a diminishing negative impact on tourists’ intention to visit over time, according to a comparison of findings based on longitudinal datasets. Political engagement partially mediated the relationship between conspiracy beliefs and a negative intention to visit. Younger or ethnic minority respondents were found to be more likely to hold conspiracy beliefs.
ABSTRACT 本研究调查了与政治事件相关的阴谋论信念对游客访问事件相关目的地意向的影响。研究以香港近期发生的一系列政治事件为基础,分别于 2020 年和 2023 年进行了两次调查。结果显示,与纵向数据集的研究结果相比,阴谋论对游客访问意向的负面影响随着时间的推移逐渐减弱。政治参与在一定程度上调节了阴谋论信仰与负面旅游意向之间的关系。年轻或少数民族受访者更有可能持有阴谋论信仰。
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引用次数: 0
Unveiling the dynamics of open innovation and collaborative network tourism in ASEAN nations 揭示东盟国家开放式创新和协作式网络旅游的活力
IF 5 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-11-02 DOI: 10.1080/10941665.2023.2293788
Sanmugam Annamalah, Pradeep Paraman, Selim Ahmed
ABSTRACT This research investigates the interplay between open innovation and social capital in Southeast Asia's tourism sector. Focusing on the mediating role of open innovation, the study explores its impact on integrating external ideas into tourism while enhancing social capital through collaborative networks. Through surveys, interviews, and case studies across Southeast Asian nations, the research aims to unveil strategies for open innovation in tourism and how social capital contributes to sustainable growth. The findings will inform stakeholders, governments, and scholars on fostering innovation while preserving the region's cultural and socioeconomic distinctiveness, ultimately aiming for a resilient and sustainable Southeast Asian tourism sector.
ABSTRACT 本研究探讨了东南亚旅游业开放式创新与社会资本之间的相互作用。研究重点关注开放式创新的中介作用,探讨其对将外部创意融入旅游业的影响,同时通过协作网络增强社会资本。通过在东南亚国家开展调查、访谈和案例研究,该研究旨在揭示旅游业的开放式创新战略以及社会资本如何促进可持续增长。研究结果将为利益相关者、政府和学者提供信息,帮助他们在保护本地区文化和社会经济特色的同时促进创新,最终实现东南亚旅游业的弹性和可持续发展。
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引用次数: 0
Natural disaster is a wakeup call before it becomes social disaster and tourophobia of eco-destinations 在自然灾害演变为社会灾难和生态目的地恐惧症之前,自然灾害是一记警钟
IF 5 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-11-02 DOI: 10.1080/10941665.2023.2293789
Rimsha Khalid, Mohsin Raza, Kareem M. Selem, Z. Ghaderi, Hassan Raza
ABSTRACT This paper summarizes the current state of crisis and disaster at the eco-destination of Thailand and investigates its impact on tourists’ preferences. The study authenticates the claim of the inevitability of disasters at eco-destinations, explains the effects of timely response by relevant authorities, and provides inputs to diffuse the chaotic post-disaster situation and the development of tourophobia. It further notes the contribution of destination reputation and crisis communication to maintaining tourists’ trust and making Thailand the first choice for eco-tourism enthusiasts. This paper provides insights into effective post-disaster management before it turns eco-destinations into tourophobic destinations.
ABSTRACT 本文概述了泰国生态目的地的危机和灾害现状,并调查了其对游客偏好的影响。研究证实了生态目的地灾难不可避免的说法,解释了相关部门及时应对的效果,并为化解灾后混乱局面和 "恐游症 "的发展提供了建议。本文进一步指出了目的地声誉和危机公关对维护游客信任、使泰国成为生态旅游爱好者首选目的地的贡献。本文就如何在生态旅游目的地变成旅游恐惧症目的地之前进行有效的灾后管理提出了见解。
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引用次数: 0
Risk attitude toward epidemic and impulsive travel intention: influences on perceived helpfulness of online review 对流行病的风险态度和冲动性旅行意向:在线评论对感知有用性的影响
IF 5 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-10-03 DOI: 10.1080/10941665.2023.2289398
Qiao Sun, Feng Wu
ABSTRACT To comprehend the unclear mechanisms through which risk attitude toward epidemics affects perceived helpfulness of online review, this study proposes a theoretical framework based on Dual Process Theory and Construal Level Theory to observe the mechanisms. Through empirical analysis based on 456 valid questionnaires, from review readers’ information processing manner perspective, risk-averse tourists prefer a systematic manner, whereas risk-appetite ones prefer heuristics manner, which leads to significantly higher perceived helpfulness for risk-averse than for risk-appetite ones. The mechanisms through which risk attitude directly negatively affects perceived helpfulness and also indirectly attenuates perceived helpfulness through inhibiting impulsive travel intention also are unveiled. As well as the moderating effects of two temporal distances that are defined as recovering from epidemic infection and near-future travel plans are underscored. These results indicate that risk attitude and impulsive travel intention are both antecedents of perceived helpfulness and provide new theoretical insights and feasible practical implications.
摘要 为理解疫情风险态度影响网络评论感知有用性的不明确机制,本研究提出了基于双重过程理论和构象水平理论的理论框架来观察其机制。通过对 456 份有效问卷的实证分析,从评论读者的信息处理方式来看,风险规避型游客偏好系统化方式,而风险偏好型游客偏好启发式方式,这导致风险规避型游客的感知有用性显著高于风险偏好型游客。此外,还揭示了风险态度直接对感知有用性产生负面影响,以及通过抑制冲动性旅游意向间接削弱感知有用性的机制。此外,还强调了两种时间距离的调节作用,即从流行病感染中恢复和近期旅行计划。这些结果表明,风险态度和冲动性旅行意向都是感知到的有用性的前因,并提供了新的理论见解和可行的现实意义。
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引用次数: 0
Tell me about your culture, to predict your tourism activity preferences and evaluations: cross-country evidence based on user-generated content 告诉我你的文化,预测你的旅游活动偏好和评价:基于用户生成内容的跨国证据
IF 5 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-10-03 DOI: 10.1080/10941665.2023.2283599
GuangMeng Ji, J. Cheah, Marianna Sigala, S. Ng, W. Choo
ABSTRACT This study extracts user-generated content from Tripadvisor to understand the relation between national culture with tourists’ preferences and evaluations of activities at destinations. Travel reviews were analyzed to measure the tourists’ preferences for three types of tourism activities using machine learning methods. Multiple regression analysis was used to investigate the relations between Hofstede's cultural dimensions, tourists’ preference and evaluation of tourism activities. Findings show that national culture significantly relates to tourists’ preferences for only one type of activity (i.e. participatory), while it does significantly relate to tourists’ evaluations of all three types of tourism activity (sightseeing, participatory, and ancillary activity). Tourists’ cultural dimensions are found to have differential relations with tourists’ evaluations of tourism activities. Power distance, individualism, and masculinity have positive relationships with tourist evaluation. Conversely, uncertainty avoidance, long-term orientation, and indulgence are negatively related to tourist evaluation. The study concludes by discussing the theoretical and practical implications.
摘要 本研究从 Tripadvisor 中提取用户生成的内容,以了解民族文化与游客对目的地活动的偏好和评价之间的关系。通过分析旅游评论,使用机器学习方法测量游客对三类旅游活动的偏好。多元回归分析用于研究霍夫斯泰德的文化维度、游客对旅游活动的偏好和评价之间的关系。研究结果表明,民族文化只与游客对一种活动(即参与性活动)的偏好有显著关系,而与游客对所有三种旅游活动(观光、参与和辅助活动)的评价都有显著关系。游客的文化维度与游客对旅游活动的评价有着不同的关系。权力距离、个人主义和男性气质与游客的评价呈正相关。相反,不确定性规避、长期取向和放纵则与游客评价呈负相关。研究最后讨论了理论和实践意义。
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引用次数: 0
Linking the internal mechanism of flow experience to exhibition intention: a comparison among diverse cultural tourists 将流动体验的内部机制与展览意向联系起来:不同文化游客之间的比较
IF 5 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-10-03 DOI: 10.1080/10941665.2023.2289390
Mengqing Wang, Hong-lei Zhang, Caixia Xu, Xiaotong Zhang, Zixuan Tian, Jie Zhang
ABSTRACT This study examined the cultural tourists’ flow experience effects on behavioral intentions and investigated differences among five cultural tourists’ groups. Using structured questionnaires data, the findings highlight that the flow experience within exhibition activities has both direct and indirect influences on behavioral intentions among cultural tourists. Moreover, a significant divergence was observed in the “flow experience – exhibition attachment – behavioral intentions” pathway for purposeful cultural tourists, who exhibit a high motivation for cultural factors and a deep cultural exploration. The study results extend flow theory in cultural tourism and provide practical insights for optimizing tourist cultural experiences based on different tourist segments.
ABSTRACT 本研究探讨了文化游客的流动体验对行为意向的影响,并调查了五个文化游客群体之间的差异。通过使用结构化问卷数据,研究结果强调了会展活动中的流动体验对文化游客行为意向的直接和间接影响。此外,有目的的文化游客在 "流动体验--展览依恋--行为意向 "路径中出现了明显的分化,他们对文化因素表现出高度的动机和深入的文化探索。研究结果拓展了文化旅游中的流动理论,并为根据不同游客群体优化游客文化体验提供了实践启示。
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引用次数: 0
The influence of women’s empowerment on tourism involvement and sustainable tourism development: the moderating role of tourism cooperatives 妇女赋权对参与旅游业和旅游业可持续发展的影响:旅游合作社的调节作用
IF 5 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-10-03 DOI: 10.1080/10941665.2023.2289401
Qiang Guo, Xi Yang, Hui Chen
ABSTRACT Influenced by patriarchy, male-centered culture, and family structure, gender inequality is widespread in rural areas of China. Based on the empowerment theory and the sustainable development theory, this study assessed the perceptions of women’s empowerment in rural tourism by a multi-dimensional scale of empowerment and explored the effect of women’s empowerment on tourism involvement and sustainable tourism development. Furthermore, tourism cooperatives were introduced into the conceptual model and investigated the moderating effect of tourism cooperatives on these relationships. Using the purposive sampling and snowball sampling approaches, 778 rural women living in Langde village and Huawu village participated in the survey, and then SPSS and Structural Equation Modeling (SEM) analysis methods were utilized for data processing. The value of this study lies in tourism cooperatives as an effective way of women’s empowerment in rural areas, which contribute to tourism involvement, thereby promoting sustainable tourism development.
摘要 受父权制、男性中心文化和家庭结构的影响,中国农村地区普遍存在性别不平等现象。基于赋权理论和可持续发展理论,本研究通过多维赋权量表评估了乡村旅游中的女性赋权认知,并探讨了女性赋权对旅游参与和旅游可持续发展的影响。此外,还在概念模型中引入了旅游合作社,并研究了旅游合作社对这些关系的调节作用。本研究采用目的性抽样和滚雪球抽样的方法,有 778 名居住在郎德村和花坞村的农村妇女参与了调查,然后利用 SPSS 和结构方程模型(SEM)分析方法进行了数据处理。本研究的价值在于,旅游合作社是农村地区妇女赋权的有效途径,有助于妇女参与旅游业,从而促进旅游业的可持续发展。
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引用次数: 0
Determinants of travelers’ image and desire toward animal tourism 游客对动物旅游的印象和愿望的决定因素
IF 5 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-10-03 DOI: 10.1080/10941665.2023.2289394
J. Kim, Pipatpong Fakfare, Jin-Soo Lee, Xiaoting Chi, Bo Meng, H. Ryu, Heesup Han
ABSTRACT This study explores the kinds of travel values that promote participation in animal tourism and discovers the role of animal welfare literacy in the relationships among attitude, satisfaction, image, and desire. This study also identifies optimal configurations and necessary conditions that lead to desire for animal tourism. Excitement is a significant travel value for travelers who enjoy animal-related tourism, and inner and outer directed travel values are determinants of satisfaction. Attitude, satisfaction, and image play a critical role in generating intentions. The results suggest two casual recipes for the desired outcome and indicate the importance of satisfaction and image.
ABSTRACT 本研究探讨了促进参与动物旅游的旅游价值观类型,并发现了动物福利素养在态度、满意度、形象和愿望之间关系中的作用。本研究还确定了导致动物旅游欲望的最佳配置和必要条件。对于喜欢动物相关旅游的游客来说,兴奋是一种重要的旅游价值观,而内在和外在的旅游价值观则是满意度的决定因素。态度、满意度和形象在产生意愿方面起着关键作用。研究结果表明了实现预期结果的两种休闲方式,并指出了满意度和形象的重要性。
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引用次数: 0
期刊
Asia Pacific Journal of Tourism Research
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