Pub Date : 2025-09-01Epub Date: 2025-04-01DOI: 10.1016/j.jdmm.2025.101002
Jano Jiménez-Barreto , Sara Campo , Elena Cerdá-Mansilla , Desiderio Gutiérrez-Taño , Erose Sthapit
Although tourism research has examined the reasons why people have life-changing motivations related to traveling, destination managers still lack clarity on their effects on tourists' intentions and behaviors. In response to this question, the authors investigate one of these life-changing motives: the fresh start mindset. This investigation employs a multimethod approach to examine its antecedents and outcomes and how tourism marketing-controlled factors moderate this perceptual mechanism at the pre-visit stage. This study ultimately showcases communication tactics that destination managers can use to maximize tourists’ fresh start mindset by employing metaphorical persuasive techniques.
{"title":"Tourists’ fresh start mindset in destination marketing","authors":"Jano Jiménez-Barreto , Sara Campo , Elena Cerdá-Mansilla , Desiderio Gutiérrez-Taño , Erose Sthapit","doi":"10.1016/j.jdmm.2025.101002","DOIUrl":"10.1016/j.jdmm.2025.101002","url":null,"abstract":"<div><div>Although tourism research has examined the reasons why people have life-changing motivations related to traveling, destination managers still lack clarity on their effects on tourists' intentions and behaviors. In response to this question, the authors investigate one of these life-changing motives: the fresh start mindset. This investigation employs a multimethod approach to examine its antecedents and outcomes and how tourism marketing-controlled factors moderate this perceptual mechanism at the pre-visit stage. This study ultimately showcases communication tactics that destination managers can use to maximize tourists’ fresh start mindset by employing metaphorical persuasive techniques.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"37 ","pages":"Article 101002"},"PeriodicalIF":8.9,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143747819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01Epub Date: 2025-04-21DOI: 10.1016/j.jdmm.2025.101020
Yi Wang , Bo Wendy Gao
This study proposes a theoretical framework for dynamic destination competitiveness (DD-TDC) by integrating digital empowerment and dynamic governance mechanisms. Using data on the competitiveness of 119 destinations from the World Economic Forum (2018–2023), the Interpretable Random Forest Model and SHapley Additive exPlanations analysis was conducted to explore the drivers of competitiveness during crisis and non-crisis periods. The findings reveal that (1) Policy factors exhibit a short-term dominant effect on competitiveness through dynamic governance mechanisms during the COVID-19 pandemic; (2) in the long term, infrastructure is the most significant driver of competitiveness, followed by tourism resources and the business environment, while policy and sustainability contribute relatively less; and (3) the long-term impact of COVID-19 on destination competitiveness is limited. This study validates the dynamic adaptability of the DD-TDC model and provides methodological insights for destination managers to address crises and build sustainable competitiveness. The results have valuable implications for both academic research and practical destination management strategies.
{"title":"Dynamic construction and maintenance of destination competitiveness based on interpretable machine learning","authors":"Yi Wang , Bo Wendy Gao","doi":"10.1016/j.jdmm.2025.101020","DOIUrl":"10.1016/j.jdmm.2025.101020","url":null,"abstract":"<div><div>This study proposes a theoretical framework for dynamic destination competitiveness (DD-TDC) by integrating digital empowerment and dynamic governance mechanisms. Using data on the competitiveness of 119 destinations from the World Economic Forum (2018–2023), the Interpretable Random Forest Model and SHapley Additive exPlanations analysis was conducted to explore the drivers of competitiveness during crisis and non-crisis periods. The findings reveal that (1) Policy factors exhibit a short-term dominant effect on competitiveness through dynamic governance mechanisms during the COVID-19 pandemic; (2) in the long term, infrastructure is the most significant driver of competitiveness, followed by tourism resources and the business environment, while policy and sustainability contribute relatively less; and (3) the long-term impact of COVID-19 on destination competitiveness is limited. This study validates the dynamic adaptability of the DD-TDC model and provides methodological insights for destination managers to address crises and build sustainable competitiveness. The results have valuable implications for both academic research and practical destination management strategies.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"37 ","pages":"Article 101020"},"PeriodicalIF":8.9,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143851609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01Epub Date: 2025-04-09DOI: 10.1016/j.jdmm.2025.101017
B. Bynum Boley , Chase Perren , Eric M. White , Gary T. Green
While there is near unanimous agreement that for tourism to be considered sustainable, residents need to be empowered, few researchers have asked residents which dimensions of empowerment should be prioritized. This research seeks to fill this gap and give residents a voice in sharing their empowerment priorities by conducting an Importance Performance Analysis using the Resident Empowerment through Tourism Scale within the nature-based tourism destination of Brevard, located in Transylvania County, NC, USA. Results found residents to be generally apathetic towards empowerment, with psychological, social, political, and economic empowerment all falling in the “Low Priority” quadrant when using a scale-centered approach. However, when using a data-centered technique, “Economic Empowerment” and “Political Empowerment” fell into the “Concentrate Here” quadrant. However, “Social Empowerment” landed in the “Possible Overkill” quadrant, and “Psychological Empowerment” landed in the “Keep up the Good Work” quadrant. Results suggest that tourism managers within Brevard should focus on coordinated efforts to improve resident involvement and access to decision-making, and better distribute or highlight the economic benefits tourism brings to the county. If researchers and practitioners really care about empowering residents, more research is needed to identify residents’ empowerment priorities and benchmark how well destinations are performing on those priorities.
{"title":"Do residents really care to be empowered? Prioritizing empowerment through importance performance analysis","authors":"B. Bynum Boley , Chase Perren , Eric M. White , Gary T. Green","doi":"10.1016/j.jdmm.2025.101017","DOIUrl":"10.1016/j.jdmm.2025.101017","url":null,"abstract":"<div><div>While there is near unanimous agreement that for tourism to be considered sustainable, residents need to be empowered, few researchers have asked residents which dimensions of empowerment should be prioritized. This research seeks to fill this gap and give residents a voice in sharing their empowerment priorities by conducting an Importance Performance Analysis using the Resident Empowerment through Tourism Scale within the nature-based tourism destination of Brevard, located in Transylvania County, NC, USA. Results found residents to be generally apathetic towards empowerment, with psychological, social, political, and economic empowerment all falling in the “Low Priority” quadrant when using a scale-centered approach. However, when using a data-centered technique, “Economic Empowerment” and “Political Empowerment” fell into the “Concentrate Here” quadrant. However, “Social Empowerment” landed in the “Possible Overkill” quadrant, and “Psychological Empowerment” landed in the “Keep up the Good Work” quadrant. Results suggest that tourism managers within Brevard should focus on coordinated efforts to improve resident involvement and access to decision-making, and better distribute or highlight the economic benefits tourism brings to the county. If researchers and practitioners really care about empowering residents, more research is needed to identify residents’ empowerment priorities and benchmark how well destinations are performing on those priorities.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"37 ","pages":"Article 101017"},"PeriodicalIF":8.9,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143799554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01Epub Date: 2025-05-20DOI: 10.1016/j.jdmm.2025.101022
Raphaela Stadler, Birgit Bosio, Marisa Loderer
In the realm of digital consumer behavior, there is a growing interest in audio content marketing, which has significant implications for the tourism industry. Destination marketing is pivotal in shaping a destination's image, making it essential to understand the role of tourism podcasts in marketing efforts. The purpose of this study is to examine the impact of podcasts operated by destination marketing organizations on the perceived destination image and travel intentions of podcast listeners. Quantitative data was collected through an online questionnaire (n = 413). Participants rated the destination on image and travel intention, listened to a podcast stimulus, and then rated the destination on image and travel intention a second time. The findings reveal that participants had a better perceived image of the destination after listening to the podcast than before, and this positively influenced their travel intentions. The paper discusses the practical implications of utilizing destination podcasts as an effective addition to a destination's marketing strategy, alongside a critical evaluation of the operational effort required.
{"title":"Listen to your destination: The use of podcasts in destination marketing","authors":"Raphaela Stadler, Birgit Bosio, Marisa Loderer","doi":"10.1016/j.jdmm.2025.101022","DOIUrl":"10.1016/j.jdmm.2025.101022","url":null,"abstract":"<div><div>In the realm of digital consumer behavior, there is a growing interest in audio content marketing, which has significant implications for the tourism industry. Destination marketing is pivotal in shaping a destination's image, making it essential to understand the role of tourism podcasts in marketing efforts. The purpose of this study is to examine the impact of podcasts operated by destination marketing organizations on the perceived destination image and travel intentions of podcast listeners. Quantitative data was collected through an online questionnaire (n = 413). Participants rated the destination on image and travel intention, listened to a podcast stimulus, and then rated the destination on image and travel intention a second time. The findings reveal that participants had a better perceived image of the destination after listening to the podcast than before, and this positively influenced their travel intentions. The paper discusses the practical implications of utilizing destination podcasts as an effective addition to a destination's marketing strategy, alongside a critical evaluation of the operational effort required.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"37 ","pages":"Article 101022"},"PeriodicalIF":8.9,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144089486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01Epub Date: 2025-04-12DOI: 10.1016/j.jdmm.2025.101019
Kritcha Yawised, Darlin Apasrawirote
Purpose
This research explores new marketing practices within the metaverse, focusing on components and strategies that create immersive experiences. It examines the relationship between the metaverse and immersive experiences alongside Sustainable Development Goals (SDGs) and Environmental, Social, and Governance (ESG) principles, leading to the development of the ‘Metaverse Tourism Marketing Ecosystem’ (MTME) framework.
Design/methodology/approach
The study employs the PRISMA process for a systematic literature review (SLR), initially evaluating 4174 research articles from the Scopus database for bibliometric analysis. Thematic analysis extracts major themes in emerging tourism marketing trends within a business context, narrowing down to 41 relevant articles based on PRISMA criteria. Bibliometric analysis provides an overview of metaverse marketing, while thematic analysis identifies recurring themes in textual data, yielding valuable insights into marketing practices.
Findings
The findings reveal nine initial themes for immersive marketing in tourism. Further analysis identifies a main theme centered on three fundamental marketing components: ‘Interrelationship,’ ‘Interfunctionality,’ and ‘Interoperability,’ which serve as foundational elements for implementation. In-depth thematic analysis uncovers three primary knowledge gaps related to immersive experiences: cognitive, emotional, and virtual immersion.
Originality/value
This research significantly contributes by analyzing limitations in current studies, advancing knowledge and practices in metaverse marketing, and providing systematic insights into marketing evolution. Additionally, the study advocates for sustainable engagement in the virtual realm, aligning with SDGs. This study proposes the 'Metaverse Tourism Marketing Ecosystem,' an innovative framework for optimizing tourism marketing in immersive virtual environments. By enhancing user behavior understanding, it fosters immersive experiences and informs effective marketing strategies and policy planning.
{"title":"The synergy of immersive experiences in tourism marketing: Unveiling insightful components in the ‘Metaverse’","authors":"Kritcha Yawised, Darlin Apasrawirote","doi":"10.1016/j.jdmm.2025.101019","DOIUrl":"10.1016/j.jdmm.2025.101019","url":null,"abstract":"<div><h3>Purpose</h3><div>This research explores new marketing practices within the metaverse, focusing on components and strategies that create immersive experiences. It examines the relationship between the metaverse and immersive experiences alongside Sustainable Development Goals (SDGs) and Environmental, Social, and Governance (ESG) principles, leading to the development of the ‘Metaverse Tourism Marketing Ecosystem’ (MTME) framework.</div></div><div><h3>Design/methodology/approach</h3><div>The study employs the PRISMA process for a systematic literature review (SLR), initially evaluating 4174 research articles from the Scopus database for bibliometric analysis. Thematic analysis extracts major themes in emerging tourism marketing trends within a business context, narrowing down to 41 relevant articles based on PRISMA criteria. Bibliometric analysis provides an overview of metaverse marketing, while thematic analysis identifies recurring themes in textual data, yielding valuable insights into marketing practices.</div></div><div><h3>Findings</h3><div>The findings reveal nine initial themes for immersive marketing in tourism. Further analysis identifies a main theme centered on three fundamental marketing components: <em>‘Interrelationship,’ ‘Interfunctionality,’ and ‘Interoperability,</em>’ which serve as foundational elements for implementation. In-depth thematic analysis uncovers three primary knowledge gaps related to immersive experiences: cognitive, emotional, and virtual immersion.</div></div><div><h3>Originality/value</h3><div>This research significantly contributes by analyzing limitations in current studies, advancing knowledge and practices in metaverse marketing, and providing systematic insights into marketing evolution. Additionally, the study advocates for sustainable engagement in the virtual realm, aligning with SDGs. This study proposes the 'Metaverse Tourism Marketing Ecosystem,' an innovative framework for optimizing tourism marketing in immersive virtual environments. By enhancing user behavior understanding, it fosters immersive experiences and informs effective marketing strategies and policy planning.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"37 ","pages":"Article 101019"},"PeriodicalIF":8.9,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143824121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01Epub Date: 2025-05-21DOI: 10.1016/j.jdmm.2025.101023
Honglei Zhang , Xinying Xia , Shuying Wang , Caixia Xu , Yajin Li , Yang Yang
This study employs spatial analysis to thoroughly examine the spatial distribution of shared accommodations within urban locales and their impact on the housing market. Specifically, it explores the multifaceted influence of shared accommodations on three distinct segments of the lodging market: long-term rentals, residential housing, and star hotels. The results unveil a noteworthy and affirmative correlation between shared accommodations and housing prices. In contrast, the discernible effect on star hotel room prices is minimal, though spatially varied patterns emerge. Furthermore, this inquiry illuminates salient geographical determinants that influence the supply of shared accommodations. These findings offer valuable insights into the intricate interplay between shared accommodations and urban housing markets, underscoring the critical role of geographical heterogeneity in shaping these dynamics.
{"title":"Spatial dynamics and economic impacts of shared accommodations on urban housing and hotel markets","authors":"Honglei Zhang , Xinying Xia , Shuying Wang , Caixia Xu , Yajin Li , Yang Yang","doi":"10.1016/j.jdmm.2025.101023","DOIUrl":"10.1016/j.jdmm.2025.101023","url":null,"abstract":"<div><div>This study employs spatial analysis to thoroughly examine the spatial distribution of shared accommodations within urban locales and their impact on the housing market. Specifically, it explores the multifaceted influence of shared accommodations on three distinct segments of the lodging market: long-term rentals, residential housing, and star hotels. The results unveil a noteworthy and affirmative correlation between shared accommodations and housing prices. In contrast, the discernible effect on star hotel room prices is minimal, though spatially varied patterns emerge. Furthermore, this inquiry illuminates salient geographical determinants that influence the supply of shared accommodations. These findings offer valuable insights into the intricate interplay between shared accommodations and urban housing markets, underscoring the critical role of geographical heterogeneity in shaping these dynamics.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"37 ","pages":"Article 101023"},"PeriodicalIF":8.9,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144098962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01Epub Date: 2025-04-01DOI: 10.1016/j.jdmm.2025.101001
Rachel Dodds, Wayne Smith
Sustainability efforts are often examined at a firm or organizational level, however, examining multiple organizations under a broader destination level provides insight into how organizations interact within an institutional field. Undertaking a qualitative approach of multi-stakeholder interviews and content analysis, this study used institutional theory to determine which pressures have affected the move toward sustainability in Tofino, Canada. Findings show that coercive pressures have mainly forwarded movements toward sustainability. Mimetic and normative behaviours also affect change, and often, one isomorphic pressure affects another. Although there are still issues in the destination, the findings from this research provide many practical examples for other destinations to duplicate to achieve more sustainable development, which benefits all stakeholders and addresses the broader issue of equity, inclusion, conservation and planning.
{"title":"Institutional theory - Assessing longitudinal change towards sustainability in Tofino, Canada","authors":"Rachel Dodds, Wayne Smith","doi":"10.1016/j.jdmm.2025.101001","DOIUrl":"10.1016/j.jdmm.2025.101001","url":null,"abstract":"<div><div>Sustainability efforts are often examined at a firm or organizational level, however, examining multiple organizations under a broader destination level provides insight into how organizations interact within an institutional field. Undertaking a qualitative approach of multi-stakeholder interviews and content analysis, this study used institutional theory to determine which pressures have affected the move toward sustainability in Tofino, Canada. Findings show that coercive pressures have mainly forwarded movements toward sustainability. Mimetic and normative behaviours also affect change, and often, one isomorphic pressure affects another. Although there are still issues in the destination, the findings from this research provide many practical examples for other destinations to duplicate to achieve more sustainable development, which benefits all stakeholders and addresses the broader issue of equity, inclusion, conservation and planning.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"37 ","pages":"Article 101001"},"PeriodicalIF":8.9,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143739897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01Epub Date: 2025-04-02DOI: 10.1016/j.jdmm.2025.101006
Xin Cheng , Yuchen Xu , Jiachen Li , Xiaoting Chi , Seongseop (Sam) Kim , Heesup Han
In recent years, sites with unique culture and heritage have become particularly popular tourist destinations. This study conducted an online survey with tourists who had visited the Emperor Qinshihuang's Mausoleum Site Museum and aimed to explore how travel motivations and perceived authenticity influence their intention to visit heritage sites. This study utilizes structural equation modeling (SEM) to examine its antecedents and employs fuzzy set qualitative comparative analysis (fsQCA) to test the data. This combination of symmetrical and asymmetrical approaches uncovers the various configurations that influence visitors' intentions to visit heritage sites. The results indicate that travel motivation and perceived authenticity should be jointly considered and studied as factors predicting the intention to visit heritage sites. These substantive findings not only contribute to the literature on heritage tourism. It also provides destination marketing personnel and stakeholders with the best combination to attract potential tourists and optimize management and development of new services.
{"title":"Investigating the role of travel motivation and perceived authenticity in traveler visitation to heritage sites","authors":"Xin Cheng , Yuchen Xu , Jiachen Li , Xiaoting Chi , Seongseop (Sam) Kim , Heesup Han","doi":"10.1016/j.jdmm.2025.101006","DOIUrl":"10.1016/j.jdmm.2025.101006","url":null,"abstract":"<div><div>In recent years, sites with unique culture and heritage have become particularly popular tourist destinations. This study conducted an online survey with tourists who had visited the Emperor Qinshihuang's Mausoleum Site Museum and aimed to explore how travel motivations and perceived authenticity influence their intention to visit heritage sites. This study utilizes structural equation modeling (SEM) to examine its antecedents and employs fuzzy set qualitative comparative analysis (fsQCA) to test the data. This combination of symmetrical and asymmetrical approaches uncovers the various configurations that influence visitors' intentions to visit heritage sites. The results indicate that travel motivation and perceived authenticity should be jointly considered and studied as factors predicting the intention to visit heritage sites. These substantive findings not only contribute to the literature on heritage tourism. It also provides destination marketing personnel and stakeholders with the best combination to attract potential tourists and optimize management and development of new services.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"37 ","pages":"Article 101006"},"PeriodicalIF":8.9,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143759781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01Epub Date: 2025-03-28DOI: 10.1016/j.jdmm.2025.101003
Beatriz Torres-Casado, Natalia López-Mosquera
Tourists' behavior when choosing gastronomic destinations is fundamental for strategic decision making. However, there is a notable lack of studies analyzing how tourists' cognitive and affective perceptions vary according to the generation to which they belong (Baby Boomers, X, Y, Z). A new Generational Experience and Branding Framework is proposed and validated, using different theories of consumer behavior and destination branding, which, combined with variables such as prestige and restaurant atmosphere, allows studying the different perceptions of the generations in terms of attitudinal and situational factors that influence willingness to pay and final payment. Data from 526 tourists who tasted local gastronomy in Extremadura, Spain, revealed significant differences between cohorts. Through SEM, the results show significant differences between cohorts, highlighting the broad perception of attitudinal and situational factors by Generation Z, compared to Baby Boomers. These insights can guide marketers in developing social media strategies that appeal to all generations, enhance regional competitiveness, and boost restaurant profitability of restaurants in Extremadura.
{"title":"From Baby Boomers to Z: Gastronomic preferences and the generational framework of experience and branding","authors":"Beatriz Torres-Casado, Natalia López-Mosquera","doi":"10.1016/j.jdmm.2025.101003","DOIUrl":"10.1016/j.jdmm.2025.101003","url":null,"abstract":"<div><div>Tourists' behavior when choosing gastronomic destinations is fundamental for strategic decision making. However, there is a notable lack of studies analyzing how tourists' cognitive and affective perceptions vary according to the generation to which they belong (Baby Boomers, X, Y, Z). A new Generational Experience and Branding Framework is proposed and validated, using different theories of consumer behavior and destination branding, which, combined with variables such as prestige and restaurant atmosphere, allows studying the different perceptions of the generations in terms of attitudinal and situational factors that influence willingness to pay and final payment. Data from 526 tourists who tasted local gastronomy in Extremadura, Spain, revealed significant differences between cohorts. Through SEM, the results show significant differences between cohorts, highlighting the broad perception of attitudinal and situational factors by Generation Z, compared to Baby Boomers. These insights can guide marketers in developing social media strategies that appeal to all generations, enhance regional competitiveness, and boost restaurant profitability of restaurants in Extremadura.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"37 ","pages":"Article 101003"},"PeriodicalIF":8.9,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143714517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01Epub Date: 2025-04-06DOI: 10.1016/j.jdmm.2025.101007
Jianxia Chang , Junyi Li , Suiying Cheng
Emotional experience forms the core of the tourism experience, with visual and auditory senses serving as primary channels for such experiences. Despite their significance as key audio-visual stimuli, the impact of linguistic landscapes on visual attention and tourist emotions remains underexplored. Experiment 1, utilizing on-site video footage of cultural districts and eye-tracking technology, revealed a correlation–although not an equivalence–between visual attention and emotional experiences. Experiment 2 expanded upon this by gathering data from 165 tourists observing Shaanxi’s linguistic landscape through eye-tracking devices and electromyography. The results reveal a transformation process–from visual stimulation to experiencing emotional engagement. This transformation is mediated by aesthetic experience for emotional pleasure and perceptual fluency for emotional arousal. This study underscores the complexity of the tourist gaze, emphasizing the necessity for individual cognitive processing and recognition. By elucidating the emotional mechanisms underlying tourists’ observation of linguistic landscapes, this research provides actionable insights for destination landscape design and tourism experience management.
{"title":"Seeing means feeling? The transformation mechanism from visual attention to emotional experience toward linguistic landscape in cultural district","authors":"Jianxia Chang , Junyi Li , Suiying Cheng","doi":"10.1016/j.jdmm.2025.101007","DOIUrl":"10.1016/j.jdmm.2025.101007","url":null,"abstract":"<div><div>Emotional experience forms the core of the tourism experience, with visual and auditory senses serving as primary channels for such experiences. Despite their significance as key audio-visual stimuli, the impact of linguistic landscapes on visual attention and tourist emotions remains underexplored. Experiment 1, utilizing on-site video footage of cultural districts and eye-tracking technology, revealed a correlation–although not an equivalence–between visual attention and emotional experiences. Experiment 2 expanded upon this by gathering data from 165 tourists observing Shaanxi’s linguistic landscape through eye-tracking devices and electromyography. The results reveal a transformation process–from visual stimulation to experiencing emotional engagement. This transformation is mediated by aesthetic experience for emotional pleasure and perceptual fluency for emotional arousal. This study underscores the complexity of the tourist gaze, emphasizing the necessity for individual cognitive processing and recognition. By elucidating the emotional mechanisms underlying tourists’ observation of linguistic landscapes, this research provides actionable insights for destination landscape design and tourism experience management.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"37 ","pages":"Article 101007"},"PeriodicalIF":8.9,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143783552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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