Journal of Destination Marketing & Management最新文献

Knowledge of how people love and behave out of love for a destination brand is limited. Thus, this study explores the antecedents and outcomes of destination brand love, which considers the moderating effects of social experiences (social exclusion vs. inclusion). The findings of this study reveal that consumption authenticity, which comprises brand, intrapersonal, and existential authenticity, has a positive effect on destination brand love. Additionally, destination brand love positively influences destination brand defense, advocacy, and resistance to negative information. Notably, this study highlights the varying roles of social exclusion and inclusion in shaping the relationship between destination brand love and its antecedents and consequences. The study results offer valuable insights into the factors that drive destination brand love, its impact on related behaviors, and the role of social experiences in this relationship. These findings have significant implications for destination branding strategies and marketing efforts to enhance destination brand love and its outcomes.

The aim of this work is to unveil the relationships between the socio-demographic profile of tourists attracted by flamenco shows and their opinions and perceptions about the importance of music in general and flamenco in particular as a motivation to travel, their interest and preference for flamenco and flamenco shows. The methodology employed is an artificial neural network to estimate a specific socio-demographic profile of tourists interested in attending flamenco shows, taking as the basis the prearranged input values, that is, the responses to Likert questions gathered through a survey. The network allows these responses to be customised, obtaining a “composite sketch” of the tourists’ socio-demographic profile determined based on these responses.

To remain sustainable, parks must develop a distinct personality that proactively differentiates from the competition, attracts visitors and tourism dollars. This research develops a scale for the personality of parks across three countries. Qualitative research with six focus groups and two expert panels initially proposed a seven-factor park personality scale, which identified the tranquil, genuine, exciting, competent, rugged, sophisticated and contemporary attributes. Quantitative research with three field studies identified the tranquil, genuine and exciting personality of national parks as well as the tranquil, genuine, exciting and competent personality of urban parks in Australia (N = 216), USA (N = 188) and China (N = 277). Theoretically, the developed park personality scale suggests applicability across different park types and countries. Methodologically, the scale development offers a more realistic approach to making discrete choices. Managerially, the scale presents practitioners an instrument for pinpointing the most appealing park personality attributes that facilitate positive visitor connections and repeat visitation.

The emergence and rise of social media have affected how companies address consumers, taking particular relevance in some sectors, such as hospitality. Despite this importance in the research literature, there needs to be more delimitation and understanding of social media's impact, specifically in the hospitality sector. Thus, this paper objective to learn about the evolution of social media research in hospitality and identify the main themes of interest in this research field. To this end, bibliometric analysis has been carried out using SciMAT software of 985 papers published from 2009 to March 31, 2023, on the Web of Science (WoS) platform referring to this research field. The main results show the relationship between user-generated and shared content and consumer satisfaction, particularly relevant to the hotel sector. In management and marketing in the hospitality sector, the focus on innovation and the implementation of new destination-oriented technologies stand out. It is also worth mentioning the relevance of engagement oriented to social networks related to the experiences and behaviour of consumers.

Botanical gardens are important tourist destinations, but their destination marketing strategies have historically received little attention. Among the most recognizable effort of destination marketing, picture postcards and their motifs give insight into previous strategies. In this analysis, I analyzed the motifs and style of the postcards produced by the Botanical Garden Munich-Nymphenburg over the past hundred years, using a sample of 247 picture postcards. The most promotion was conducted between 1930 and 1945. The favored composition techniques were photographs from the eye-level perspective (93%), photographs set in an asymmetric frame (82%), photographs depicting a landscape orientation (59%), and black and white photographs (55%). Postcards featuring the greenhouses were the leading motif and focused on exotic flowers, such as orchids and cacti. Postcards from the outdoor part of the garden tended to focus on the alpinum and ornamental beds. Clear support was found that everybody-can-take motifs were preferred, best for word-of-mouth recommendation and tourism-for-everyone.

This paper assesses the degree of specialization of tourism destinations along European coasts. It presents a European tourism database and a method based on Data Envelopment Analysis for creating an index of tourism specialization that ranks European basins, countries, and regions at the smallest Eurostat geocoding layer. The set of indicators selected respond to the economic logic of the tourism industry within three vectors: Demand, Supply & employment, and Attractions & amenities. Mediterranean and some Northern European destinations have high levels of tourism specialization while others, mostly in Eastern Europe, rank low in the index. This serves to identify some tourism profiles that provide some insights into the potential for tourism development of the European coasts, which may help in the recovery of the sector and in the management of its transition to a green tourism.

Purpose

This study seeks to examine the buffering effect of the brand equity of a destination on the customer responses to a service failure of the hotel/restaurant industry, which represents an important constituent of the tourism ecosystem. In this regard, a destination brand is viewed from the prism of customer-based brand equity as the “differential effect of destination brand knowledge on the responses of the customers to the marketing of the destination”. The stimulus-organism-response framework is used to investigate the role of forgiveness as the affective mechanism linking the stimulus of customer-based destination brand equity (CBDBE) and customer reactions to adversarial service firm performance such as switchover intentions and recommendation intentions.

Design

The study utilizes a robust explanatory sequential mixed-method design. In the first stage, the conceptual model was tested empirically through Partial Least Squares-Structural Equation Modelling (PLS-SEM) using online questionnaires containing an inventory of 33 scale items. Data was collected from 400 tourists visiting the valley using convenience sampling. The second stage helped gain further insights into the validity of survey research (Study 1) through 40 semi-structured qualitative interviews (Study 2) analysed thematically using NVivo 14.

Findings

The overall findings of Study 1 revealed that service firms belonging to the tourism ecosystem can indeed rely on the brand equity of the destination to ameliorate the negative consequences of service failure such as switchover intentions by leveraging the positively-valanced construct of forgiveness of the customer. However, the moderating impact of service failure severity weakens the buffering effect found through the customer-based destination brand equity (CBDBE) and forgiveness linkage. Therefore, this advantage of the destination's brand equity ceases to exist in the case of severe service failures. Additionally, while forgiveness decreases the impact of switchover intentions, it fails to translate into customer intentions to recommend the firm to others. In fact, the findings reveal that even though insignificant, the recommendation intentions were negative despite the consumer's forgiveness of the service breakdown. Furthermore, the researchers identified 38 thematic codes through qualitative research to reinforce the findings of empirical research.

Originality/value

The study is the first to examine customer-based destination brand equity as an antecedent to post service failure customer reactions. In fact, the study makes a dual contribution to the field of service failure/recovery in the hospitality industry by examining brand equity not merely for its conditional effects but going beyond, to assess its role as an antecedent. Additionally, it makes a strong case for macro investigations whereby, service ecosystems such as des