Journal of Destination Marketing & Management最新文献_第2页

Multi-level imprinting and awe in Tibetan pilgrimage tourism: An interactive ritual chains perspective 西藏朝圣旅游中的多层次印记与敬畏：一个互动仪式链的视角

IF 7.4 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2026-06-01 Epub Date: 2026-01-23 DOI: 10.1016/j.jdmm.2026.101083

Xueyi Wang , Keheng Xiang , Chee Wei Cheah

Pilgrimage tourism offers a powerful context for examining how imprinting shapes tourists’ ritual experiences and emotional transformations. Guided by imprinting theory and interaction ritual chains theory, this study investigates how personal, family, and environmental imprints influence the emergence of awe among pilgrims traveling to Mount Kailash in Tibet. Using a qualitative research design, we conducted in-depth interviews with Tibetan and non-Tibetan pilgrims to explore how long-term imprints guide motivations, ritual participation, and meaning making during the pilgrimage.

The findings reveal that pilgrims' ritual experiences are structured by the interaction between accumulated imprints and the situational dynamics of the pilgrimage journey. Personal imprints—such as early spiritual exposure, life challenges, and previous mountain encounters—shape pilgrims’ expectations and emotional orientation. Family imprints derived from intergenerational practices support identity continuity and reinforce the sacredness of the pilgrimage. Environmental imprints, including symbolic landscapes, extreme physical conditions, and the sacred ambience of Mount Kailash, intensify emotional energy and facilitate the emergence of awe.

This study advances understanding of transformative experiences in tourism by conceptualizing awe as an outcome of imprint–ritual interactions rather than a spontaneous emotional reaction. The research offers implications for pilgrimage and heritage tourism management, emphasizing how destinations can sustain sacred atmospheres and support meaningful ritual engagement.

朝圣旅游为研究印记如何塑造游客的仪式体验和情感转变提供了一个强有力的背景。在印痕理论和互动仪式链理论的指导下，本研究探讨了个人、家庭和环境印痕对西藏冈仁波齐朝觐者敬畏心产生的影响。采用定性研究设计，我们对藏族和非藏族朝圣者进行了深入访谈，以探索长期印记如何指导朝圣过程中的动机、仪式参与和意义建构。研究结果表明，朝圣者的仪式体验是由积累的印记和朝圣之旅的情境动态之间的相互作用构成的。个人印记——如早期的精神接触、生活挑战和以前的登山经历——塑造了朝圣者的期望和情感取向。来自代际实践的家庭印记支持身份的连续性，并加强了朝圣的神圣性。环境印记，包括象征性的景观、极端的物理条件和冈仁波齐山的神圣氛围，增强了情感能量，促进了敬畏的产生。本研究通过将敬畏概念化为印记-仪式互动的结果而不是自发的情感反应，促进了对旅游变革体验的理解。该研究为朝圣和遗产旅游管理提供了启示，强调目的地如何维持神圣氛围并支持有意义的仪式参与。

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引用次数: 0

Slow live streaming of destinations: Enchantment and digital transformation in China's sacred mountains 慢速直播目的地：中国神山的魅力和数字化转型

IF 7.4 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2026-06-01 Epub Date: 2025-11-27 DOI: 10.1016/j.jdmm.2025.101064

Siya Wang , Lingyuan Zhang , Qingqian Li , Yuning Wang

Slow live streaming of destinations is an emerging technological application in tourism that offers a low-narrative, real-time view of destinations. Unlike commercial live streaming, it minimizes editing, narration, and advertising, emphasizing continuous, unfiltered transmission of natural landscapes. This approach enhances viewers' sense of presence and immersion, creating a stronger emotional connection with the destination. This technology is particularly effective for remote or hard-to-access locations, reshaping public perceptions of such places. For example, Meili Snow Mountain, located on the Qinghai-Xizang Plateau and revered by local residents, was long inaccessible due to its rugged terrain. With network infrastructure installation and the rise of slow live streaming of destinations on platforms like TikTok and Kwai, virtual access to this once-hidden landscape is now possible. The socio-cultural impact of slow live streaming of destinations remains underexplored. Using Weber's concept of disenchantment, this paper examines how technology reshapes perceptions and dilutes traditional meanings. Based on five years of fieldwork in the Zang Plateau, this paper introduces the concept of digital disenchantment and re-enchantment to analyze changes in destination imagination and perception. The study finds: first, technical, social and psychological drivers all contribute to the development of slow live streaming of Meili Snow Mountain; second, three types of perception reflect the complexity of technology acceptance—Fostering Place Attachment (re-enchantment), Diminishing Mystique (disenchantment), and Sharing Sacredness (re-enchantment). The paper also discusses destination strategies to sustain tourism appeal in response to digital challenges.

目的地的慢速直播是一种新兴的旅游技术应用，它提供了一个低叙事的、实时的目的地视图。与商业直播不同，它最大限度地减少了剪辑、解说和广告，强调连续、未经过滤的自然景观传播。这种方法增强了观众的存在感和沉浸感，与目的地建立了更强的情感联系。这项技术对偏远或难以进入的地方特别有效，重塑了公众对这些地方的看法。例如，位于青藏高原的美丽雪山，受到当地居民的尊敬，由于其崎岖的地形，长期以来难以进入。随着网络基础设施的安装，以及TikTok和Kwai等平台上目的地慢速直播的兴起，现在可以虚拟访问这个曾经隐藏的景观。目的地慢速直播的社会文化影响仍未得到充分发掘。利用韦伯的祛魅概念，本文探讨了技术如何重塑感知并淡化传统意义。本文基于对青藏高原5年的实地考察，引入了数字祛魅和再魅的概念，分析了目的地想象和感知的变化。研究发现：第一，技术驱动、社会驱动和心理驱动对美丽雪山慢速直播的发展都有促进作用；其次，三种感知类型反映了技术接受的复杂性，即培养地方依恋（再魅化）、减少神秘感（去魅化）和分享神圣性（再魅化）。本文还讨论了在应对数字化挑战时保持旅游吸引力的目的地战略。

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引用次数: 0

Curating local voices to construct projected destination image: A case study of the ‘Join Me in Jamaica’ campaign 策划当地声音以建构目的地形象：“加入我在牙买加”活动的个案研究

IF 7.4 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2026-06-01 Epub Date: 2025-12-24 DOI: 10.1016/j.jdmm.2025.101082

Nicole A. Hay , P. Monica Chien , Lisa Ruhanen

引用次数: 0

The more you visit, the less you experience: Exploring the decline of destination brand experience with increasing number of visits 访问次数越多，体验越少：探索目的地品牌体验随着访问次数的增加而下降

IF 7.4 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2026-03-01 Epub Date: 2025-11-16 DOI: 10.1016/j.jdmm.2025.101066

Cristobal Barra , Ignacio Vargas , Eduardo Torres-Moraga

Although destination brand experience is central to tourists’ evaluations and behaviors, little is known about how repeated visits shape that experience. We examine whether and why destination experience declines as the number of visits increases and propose a novelty-reduction account whereby repeated visits can reduce perceived novelty and hedonic stimulation, leading to a fading effect. Two complementary studies test this account. Study 1 (n = 372) surveys outbound tourists across destinations to estimate the direct and moderated effects of prior visits on each experience dimension. Study 2 (n = 900) focuses on inbound tourists to a single destination to replicate and extend the analysis with moderated-mediation models. The results show that a greater number of prior visits is associated with weaker sensory, affective, behavioral, and intellectual experiences among international (but not domestic) tourists and indirectly reduces destination love, enthusiasm, and endorsement through these experience dimensions. The findings position the number of visits as a useful segmentation variable for destination marketing. In practice, destination management organizations can sustain engagement and attachment by curating differentiated itineraries for first-time vs repeat international visitors and by rotating distinctive experiences designed to refresh perceived novelty.

尽管目的地品牌体验对游客的评价和行为至关重要，但人们对反复访问如何塑造这种体验知之甚少。我们研究了目的地体验是否以及为什么会随着访问次数的增加而下降，并提出了一个新奇减少的解释，即重复访问会减少感知到的新奇和享乐刺激，导致消退效应。两项互为补充的研究证实了这一说法。研究1 （n = 372）调查了不同目的地的出境游游客，以估计先前访问对每个体验维度的直接和缓和影响。研究2 （n = 900）以单一目的地的入境游客为研究对象，采用有调节的中介模型来复制和扩展分析。结果表明，国际游客（而非国内游客）的感官体验、情感体验、行为体验和智力体验较弱，并通过这些体验维度间接降低了对目的地的热爱、热情和认可。研究结果将访问次数定位为目的地营销的一个有用的细分变量。在实践中，目的地管理机构可以通过为首次和重复的国际游客策划不同的行程，并通过轮换独特的体验来刷新他们的新鲜感，从而保持他们的参与和依恋。

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引用次数: 0

What can emotion regulation theory offer in understanding how tourists can react positively to tourist destinations hit by natural disasters? 在理解游客如何对遭受自然灾害的旅游目的地做出积极反应方面，情绪调节理论能提供什么？

IF 7.4 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2026-03-01 Epub Date: 2025-11-01 DOI: 10.1016/j.jdmm.2025.101061

Wee Kheng Tan , Yu-Min Wei

Restoring tourist flows to earthquake-stricken destinations as quickly as possible is a top priority in post-disaster recovery strategies. Drawing on leisure constraint theory, travel motivation theory, and emotion regulation theory, this study investigates how tourists' post-earthquake travel motivations, leisure constraints, and attraction visit intentions shape their adaptive emotion regulation strategies towards an earthquake-stricken destination (i.e. perceiving such destinations positively). Partial least squares analysis was applied to data from 291 respondents concerning Hualien, a popular tourist destination in Taiwan that was severely impacted by a 7.2-magnitude earthquake on April 3, 2024. Findings indicate that travel motivations exert a substantially stronger influence on adaptive emotion regulation strategies than leisure constraints. Strategies involving active ‘doing-away’ (i.e. reframing) of the earthquake context are primarily driven by travel motivations, whereas strategies based on comparing the earthquake to other negative situations to downplay its perceived severity are mostly affected by leisure constraints. Moreover, financial incentives were found to enhance positive perceptions of earthquake-affected destinations by promoting the use of positive reappraisal and positive refocusing strategies. In addition to their constraining role, leisure constraints also demonstrate enabling potential by contributing to tourists' intentions to visit affected attractions.

尽快恢复到地震灾区的客流是灾后恢复战略的重中之重。本研究运用休闲约束理论、旅游动机理论和情绪调节理论，探讨游客的震后旅游动机、休闲约束和景点旅游意向如何影响游客对震区的适应性情绪调节策略（即积极感知震区）。对台湾著名旅游胜地花莲于2024年4月3日遭受7.2级地震的291名受访者的数据进行偏最小二乘分析。结果表明，旅游动机对适应性情绪调节策略的影响明显强于休闲约束。涉及主动“回避”（即重构）地震背景的策略主要是由旅行动机驱动的，而基于将地震与其他负面情况进行比较以淡化其感知严重性的策略则主要受到休闲限制的影响。此外，通过促进使用积极的重新评估和积极的重新聚焦策略，发现财政激励措施增强了对受地震影响目的地的积极看法。除了约束作用外，休闲约束还通过促进游客访问受影响景点的意愿而显示出促进潜力。

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引用次数: 0

Better together? Stakeholder collaboration as a driver for ecological innovation in community model destinations 更好的在一起吗?利益相关者合作作为社区模式目的地生态创新的驱动力

IF 7.4 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2026-03-01 Epub Date: 2025-10-30 DOI: 10.1016/j.jdmm.2025.101058

Anna M. Burton , Christoph Pachucki

This study explores the role of stakeholder collaboration in fostering ecological innovation within community model tourism destinations. As destinations face increasing ecological challenges, understanding how diverse stakeholders facilitate the adoption of sustainability practices is essential. Despite a growing body of literature exploring the economic dimensions of destination development, the specific mechanisms by which stakeholder collaboration catalyzes environmentally sustainable innovation have received less scholarly attention. Using a Flexible Pattern Matching Approach (FPMA) and qualitative interviews in Austrian destinations reveals how learning and dynamic capabilities, including experience accumulation, knowledge integration, and strategic visioning, serve as drivers for sustainable innovation capabilities. The findings demonstrate that collaborative relationships facilitate knowledge exchange, build trust, mobilize resources, and align sustainability concerns, leading to ecological innovations such as energy communities, sustainable transport, and slow food travel initiatives. By advancing the strategic net framework, this study offers practical insights for destination managers and policymakers, highlighting how collaborative efforts and supportive policies can balance economic, social, and environmental goals, ensuring long-term sustainability for tourism destinations.

本研究探讨利益相关者合作在促进社区模式旅游目的地生态创新中的作用。随着旅游目的地面临越来越多的生态挑战，了解不同利益相关者如何促进可持续发展实践的采用至关重要。尽管越来越多的文献探索目的地发展的经济维度，但利益相关者合作促进环境可持续创新的具体机制却受到较少的学术关注。利用灵活模式匹配方法（FPMA）和对奥地利目的地的定性访谈，揭示了学习和动态能力（包括经验积累、知识整合和战略愿景）如何成为可持续创新能力的驱动因素。研究结果表明，合作关系促进了知识交流，建立了信任，调动了资源，并协调了可持续性问题，从而导致了生态创新，如能源社区，可持续交通和慢食旅行倡议。通过推进战略网络框架，本研究为目的地管理者和政策制定者提供了实用的见解，强调了合作努力和支持性政策如何平衡经济、社会和环境目标，确保旅游目的地的长期可持续性。

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引用次数: 0

Destination image and the myth of uniqueness: A profile analysis of leading Italian ski resorts 目的地形象和独特的神话：意大利主要滑雪胜地的概况分析

IF 7.4 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2026-03-01 Epub Date: 2025-11-14 DOI: 10.1016/j.jdmm.2025.101063

Thomas Bausch , Florian Ortanderl

Understanding how destinations establish a distinctive image is central to destination branding research. While uniqueness is often considered a core component of destination brand equity, empirical evidence on how image attributes truly differentiate destinations remains limited. This study addresses this gap by investigating the extent to which perceived image attributes contribute to destination differentiation within a mature and highly competitive tourism context. Using ten leading Italian ski resorts as a case study, nineteen cognitive, affective, and symbolic image attributes were analyzed through an integrated application of ANOVA and profile analysis. This combined approach enables both the detection of significant attribute-level differences and the assessment of overall image profile similarity. The findings reveal strong similarities across resorts, with only minor and statistically weak variations. These results challenge the assumption that attribute-based uniqueness acts as a key differentiator and demonstrate the predominance of holistic destination impressions. The study contributes methodologically by highlighting the analytical value of combining ANOVA and profile analysis and provides managerial guidance for ski destinations in mature markets to build segment-specific image profiles based on distinct attribute combinations or leadership in selected attributes.

了解目的地如何建立独特的形象是目的地品牌研究的核心。虽然独特性通常被认为是目的地品牌资产的核心组成部分，但关于形象属性如何真正区分目的地的经验证据仍然有限。本研究通过调查在成熟和高度竞争的旅游环境中感知形象属性对目的地差异化的贡献程度来解决这一差距。以意大利十大领先的滑雪胜地为例，通过方差分析和剖面分析的综合应用，分析了19个认知、情感和象征性的形象属性。这种组合方法既可以检测显著的属性级差异，也可以评估整体图像轮廓的相似性。调查结果显示，各度假胜地之间存在很强的相似性，只有微小的、统计学上的差异。这些结果挑战了基于属性的独特性作为关键差异化因素的假设，并证明了整体目的地印象的优势。该研究在方法上的贡献在于突出了方差分析和概况分析相结合的分析价值，并为成熟市场的滑雪目的地提供了管理指导，以基于不同的属性组合或在所选属性中的领导地位建立特定细分市场的形象概况。

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引用次数: 0

Rural tourism as a catalyst for labor return? A rethinking of return migration from a mixed embeddedness perspective 乡村旅游是劳动力回流的催化剂？从混合嵌入性角度对返乡移民的再思考

IF 7.4 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2026-03-01 Epub Date: 2025-09-03 DOI: 10.1016/j.jdmm.2025.101041

Xinrui Wang , Dandan Huang , Meiling Wu

This study conducts a typological investigation on return migrants during the development of rural tourism from the perspective of mixed embeddedness. It employs a comparative analysis of return migration in two case sites combined with the pattern-matching method. The findings suggest that return migrants in rural tourism destinations can be categorized into four types based on their motivation and the length of intended stay, including entrepreneurial return migrants, lifestyle return migrants, seasonal return migrants, and drifting return migrants. Return migration is influenced by a mix of cognitive, social, and institutional embeddedness, exhibiting varying degrees of mixed embeddedness among different types of return migrants. Given the heterogeneity among return migrants, the role played by rural tourism varies and is affected by their various levels of embeddedness. By providing a novel typology of return migration and investigating the distinct role of rural tourism, this study offers theoretical and practical insights into migration studies within the context of rural tourism.

本研究从混合嵌入视角对乡村旅游发展过程中的返乡务工人员进行类型学调查。结合模式匹配方法，对两个案例点的返乡迁移进行了对比分析。研究结果表明，乡村旅游目的地返乡人员根据其动机和停留时间可分为创业型返乡、生活型返乡、季节性返乡和漂流型返乡四种类型。回归移民受到认知、社会和制度嵌入性的混合影响，在不同类型的回归移民中表现出不同程度的混合嵌入性。考虑到返乡人口的异质性，乡村旅游所发挥的作用是不同的，并受到其不同嵌入程度的影响。本研究提供了一种新的回迁类型，并调查了乡村旅游的独特作用，为乡村旅游背景下的移民研究提供了理论和实践见解。

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引用次数: 0

Weather adaptation strategies in tourism 旅游中的天气适应策略

IF 7.4 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2026-03-01 Epub Date: 2025-10-04 DOI: 10.1016/j.jdmm.2025.101054

Gui Lohmann , M. Sadegh Eshaghi , Mona Afshardoost , Brent D. Moyle

Weather conditions impact tourism experiences and influence travel decisions. Nevertheless, studies tend to focus on climate change, with limited research investigating how tourism destinations can prepare for and adapt to day-to-day weather variability. The conceptual ‘Weather Adaptation Model for Destination Typologies’ is proposed, depicting the complex relationship between weather adaptation strategies and managerial interventions. By using a systematic narrative review, this study critically examines the weather-based adaptation strategies available to tourism operators, with emergent findings revealing four key adaptation directions: exiting, protecting, expanding, and sharing. As a result of this review, the ‘Weather Adaptation Managerial Toolkit’ has been developed, comprising seven tools and measures, offering practical insights for formulating and implementing weather adaptation strategies. Furthermore, policy interventions that destination managers, policymakers, and businesses can leverage to mitigate the impact of weather variability on tourism destinations of various typologies are articulated. The paper underscores the emerging field of collective efforts, sustainability, and strategic adaptation measures to navigate the complexities of weather-related challenges in the context of tourism.

天气状况影响旅游体验，影响旅游决策。然而，研究往往集中在气候变化上，关于旅游目的地如何准备和适应日常天气变化的研究有限。提出了概念性的“目的地类型的天气适应模型”，描述了天气适应策略和管理干预之间的复杂关系。通过系统的叙述回顾，本研究批判性地考察了旅游经营者可用的基于天气的适应策略，并揭示了四个关键的适应方向：退出、保护、扩展和共享。经过这一审查，“天气适应管理工具包”已经开发出来，其中包括七个工具和措施，为制定和实施天气适应战略提供了实际的见解。此外，还阐述了目的地管理者、政策制定者和企业可以利用的政策干预措施，以减轻天气变化对各种类型旅游目的地的影响。本文强调了在旅游业背景下，通过集体努力、可持续性和战略适应措施来应对复杂的天气相关挑战的新兴领域。

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引用次数: 0

Can destination marketing capitalise on health management? 目的地营销能否利用健康管理？

IF 7.4 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management

Pub Date : 2026-03-01 Epub Date: 2025-11-19 DOI: 10.1016/j.jdmm.2025.101067

Michael Volgger , Ross Taplin

There is limited research on which type of marketing messages tourism destinations should use in promoting a reduced risk to visitors' health. The aim of this paper is to analyse if and how communicating successful health management during a health crisis increases the attractiveness of a tourism destination in the recovery stage. The study applied a randomised experimental design to test the effectiveness of different marketing messages on international tourists' visit intentions at the tail end of the COVID-19 pandemic. The study surveyed 509 potential tourists from Singapore, Malaysia, India, UK and New Zealand regarding their intention to visit Western Australia after the COVID-19 induced border closures had ended in 2022. The results show that, depending on tourist characteristics, intention to visit was increased with communicating the destination's health performance, vaccination rates, and a complimentary travel insurance. The findings hence suggest that factual safety-centred marketing communication can support tourism destinations in the recovery from a health crisis. This implies that tourism marketers should consider the possibility to communicate competences and successes in health management proactively to tourists.

关于旅游目的地应该使用哪种类型的营销信息来促进降低游客健康风险的研究有限。本文的目的是分析在健康危机期间沟通成功的健康管理是否以及如何增加旅游目的地在恢复阶段的吸引力。该研究采用随机实验设计，测试了不同营销信息在COVID-19大流行末期对国际游客访问意愿的有效性。该研究调查了来自新加坡、马来西亚、印度、英国和新西兰的509名潜在游客，了解他们在2022年新冠肺炎导致的边境关闭结束后访问西澳大利亚州的意愿。结果表明，根据游客的特点，通过宣传目的地的健康状况、疫苗接种率和免费旅游保险，游客的旅游意愿有所增加。因此，研究结果表明，以实际安全为中心的营销传播可以支持旅游目的地从健康危机中复苏。这意味着旅游营销人员应该考虑主动向游客传达健康管理能力和成功的可能性。

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引用次数: 0