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Smart tourism destinations as open data providers: Barriers and opportunities 作为开放数据提供者的智能旅游目的地:障碍与机遇
IF 7.4 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-28 DOI: 10.1016/j.jdmm.2025.101065
Marco A. Celdrán-Bernabéu , Jose-Norberto Mazón , David Giner-Sánchez , Juan Morales-García , María Pilar Peñarrubia-Zaragoza
Smart destinations are innovative destinations characterised by an intensive use of information technology (IT) to improve their decision-making processes. These destinations use IT (such as sensors, conversational agents, applications, etc.) to collect and analyse multidimensional data. Due to this use of technology, smart destinations are also data-producing centres whose open publication allows for more innovative destinations that enhance the development of value-added products and services for destination stakeholders. However, the relevant tourism destinations and administrations are still lacking clear results in this regard. This study analyses the current situation of open data in the context of smart destinations, as well as the barriers and opportunities for the open publication of the data they produce. To do so, qualitative and quantitative techniques are applied to the case study of the Network of Smart Tourist Destinations of the Valencian Community (Spain).
智能旅游目的地是创新旅游目的地,其特点是大量使用信息技术(IT)来改善其决策过程。这些目的地使用IT(如传感器、会话代理、应用程序等)来收集和分析多维数据。由于这种技术的使用,智能目的地也是数据生成中心,其公开发布允许更多创新目的地,从而加强为目的地利益相关者开发增值产品和服务。然而,相关旅游目的地和管理部门在这方面仍然缺乏明确的结果。本研究分析了智能目的地背景下开放数据的现状,以及它们产生的数据公开发布的障碍和机会。为此,定性和定量技术应用于巴伦西亚社区(西班牙)智能旅游目的地网络的案例研究。
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引用次数: 0
Slow live streaming of destinations: Enchantment and digital transformation in China's sacred mountains 慢速直播目的地:中国神山的魅力和数字化转型
IF 7.4 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-27 DOI: 10.1016/j.jdmm.2025.101064
Siya Wang , Lingyuan Zhang , Qingqian Li , Yuning Wang
Slow live streaming of destinations is an emerging technological application in tourism that offers a low-narrative, real-time view of destinations. Unlike commercial live streaming, it minimizes editing, narration, and advertising, emphasizing continuous, unfiltered transmission of natural landscapes. This approach enhances viewers' sense of presence and immersion, creating a stronger emotional connection with the destination. This technology is particularly effective for remote or hard-to-access locations, reshaping public perceptions of such places. For example, Meili Snow Mountain, located on the Qinghai-Xizang Plateau and revered by local residents, was long inaccessible due to its rugged terrain. With network infrastructure installation and the rise of slow live streaming of destinations on platforms like TikTok and Kwai, virtual access to this once-hidden landscape is now possible. The socio-cultural impact of slow live streaming of destinations remains underexplored. Using Weber's concept of disenchantment, this paper examines how technology reshapes perceptions and dilutes traditional meanings. Based on five years of fieldwork in the Zang Plateau, this paper introduces the concept of digital disenchantment and re-enchantment to analyze changes in destination imagination and perception. The study finds: first, technical, social and psychological drivers all contribute to the development of slow live streaming of Meili Snow Mountain; second, three types of perception reflect the complexity of technology acceptance—Fostering Place Attachment (re-enchantment), Diminishing Mystique (disenchantment), and Sharing Sacredness (re-enchantment). The paper also discusses destination strategies to sustain tourism appeal in response to digital challenges.
目的地的慢速直播是一种新兴的旅游技术应用,它提供了一个低叙事的、实时的目的地视图。与商业直播不同,它最大限度地减少了剪辑、解说和广告,强调连续、未经过滤的自然景观传播。这种方法增强了观众的存在感和沉浸感,与目的地建立了更强的情感联系。这项技术对偏远或难以进入的地方特别有效,重塑了公众对这些地方的看法。例如,位于青藏高原的美丽雪山,受到当地居民的尊敬,由于其崎岖的地形,长期以来难以进入。随着网络基础设施的安装,以及TikTok和Kwai等平台上目的地慢速直播的兴起,现在可以虚拟访问这个曾经隐藏的景观。目的地慢速直播的社会文化影响仍未得到充分发掘。利用韦伯的祛魅概念,本文探讨了技术如何重塑感知并淡化传统意义。本文基于对青藏高原5年的实地考察,引入了数字祛魅和再魅的概念,分析了目的地想象和感知的变化。研究发现:第一,技术驱动、社会驱动和心理驱动对美丽雪山慢速直播的发展都有促进作用;其次,三种感知类型反映了技术接受的复杂性,即培养地方依恋(再魅化)、减少神秘感(去魅化)和分享神圣性(再魅化)。本文还讨论了在应对数字化挑战时保持旅游吸引力的目的地战略。
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引用次数: 0
Sustainable Harmony: Exploring the impact of glamping attributes on tourist satisfaction through mixed text mining techniques 可持续和谐:通过混合文本挖掘技术探索豪华露营属性对游客满意度的影响
IF 7.4 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-25 DOI: 10.1016/j.jdmm.2025.101070
Tong Yang , Jinyan Chen , Jie Wu
Glamping, a new form of sustainable tourism that combines quality accommodation with nature, has gained increasing tourist attention. Existing research on glamping ignores the differential role of distinct attributes in the formation of tourist satisfaction and gives less consideration to the variation in market segmentation. To respond, this study proposed mixed text mining methods to explore glamping online reviews based on the three-factor theory. Results show that glamping attributes exert both linear and asymmetric impacts on tourist satisfaction (e.g. Facility is a Basic attribute, leading to dissatisfaction, but Cost performance is a Performance attribute, leading to both satisfaction and dissatisfaction). Such impacts showcase dynamics across tourist segments (families, couples, and friends): Scenery can efficiently enhance couples-tourists' satisfaction, but Food is the pivot key for triggering friends-tourists’ satisfaction. Strategies for balancing accommodation and nature attributes are also investigated. This research contributes to nature-based destination tourism research and advances the research paradigm using three-factor theory.
豪华露营是一种新型的可持续旅游形式,它将高质量的住宿与自然结合在一起,受到了越来越多游客的关注。现有研究忽视了不同属性对游客满意度形成的差异性作用,较少考虑市场细分的差异性。为此,本研究提出了基于三因素理论的混合文本挖掘方法来探索glamping在线评论。结果表明,豪华旅游属性对游客满意度既有线性影响,也有非对称影响(如设施是基本属性,导致游客不满意,而性价比是性能属性,导致游客满意和不满意)。这些影响展示了不同旅游群体(家庭、情侣和朋友)之间的动态关系:风景可以有效地提高情侣游客的满意度,但食物是触发朋友游客满意度的关键。还研究了平衡适应性和自然属性的策略。本研究为基于自然的目的地旅游研究做出了贡献,并提出了三因素理论的研究范式。
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引用次数: 0
Estimating marine tourism environment value using choice experiment 利用选择实验估算海洋旅游环境价值
IF 7.4 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-25 DOI: 10.1016/j.jdmm.2025.101071
Jia-Qi Liu , Chang-Young Jeon , Hee-Won Yang
This study assesses the economic value of enhancing marine tourism environments in Sanya Bay, a major coastal destination in China significantly impacted by marine debris. It focuses on key environmental attributes and analyzes changes in per capita Marginal Willingness to Pay (MWTP) among three visitor groups: tourists, the relational population, and local residents. Utilizing a choice experiment and a mixed logit model applied to 746 valid responses, the results indicate that beach cleanliness is the most highly prioritized attribute across all groups. Coastal tourists demonstrated the highest MWTP for beach cleanliness, followed by water quality, while the relational population emphasized biodiversity. These results address critical environmental challenges in Sanya Bay by offering actionable insights into visitor preferences, informing resource allocation, and supporting sustainable marine tourism policies that balance ecological protection with economic development.
本研究评估了三亚湾海洋旅游环境改善的经济价值,三亚湾是中国受海洋垃圾严重影响的主要沿海目的地。本研究聚焦于关键的环境属性,并分析了游客、关系人口和当地居民这三种游客群体的人均边际支付意愿(MWTP)的变化。利用选择实验和混合logit模型应用于746个有效响应,结果表明,海滩清洁是所有群体中最优先考虑的属性。沿海游客对海滩清洁度的MWTP最高,其次是水质,而相关人群则强调生物多样性。这些研究结果通过提供可操作的见解,了解游客偏好,为资源配置提供信息,并支持平衡生态保护与经济发展的可持续海洋旅游政策,解决了三亚湾面临的关键环境挑战。
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引用次数: 0
Mapping personality traits of hospitality products: A mixed-study 酒店产品个性特征映射:一项混合研究
IF 7.4 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-25 DOI: 10.1016/j.jdmm.2025.101068
Guofang Shi, Caijiao Lu, Haili Shen, Yuan Tian, Shun Ye
The rural boutique homestay has gained popularity in burgeoning markets, owing to its distinctive character which fosters unique tourism experiences. However, as a distinctive genre of rural accommodation, the symbolic attributes of rural boutique homestays have rarely been examined. Grounded in the concept of brand personality, this study captures their distinctiveness by identifying prominent personality traits perceived by consumers. A sequence of three studies were conducted. The first two studies yielded a 21-item, five-dimensional personality scale (Homeliness, Nostalgia, Cultural-Humanity, Retreat, and Leisure-Ease). These five factors were subsequently employed in a third sub-study to segment tourists, revealing four distinct clusters with differential pursuits: Leisure-Ease Life Seekers, Cultural-Humanity Questers, Nostalgia Minders, and Retreat/Nostalgia Consumers. The profile of each segment was delineated, and key differences were identified. This study extends personality theory into the hospitality context and offers significant marketing implications.
乡村精品民宿以其独特的特色和独特的旅游体验,在新兴市场中受到欢迎。然而,作为一种独特的乡村住宿类型,乡村精品民宿的象征属性却很少被研究。基于品牌个性的概念,本研究通过识别消费者感知到的突出个性特征来捕捉其独特性。先后进行了三项研究。前两项研究得出了一个21项的五维人格量表(居家、怀旧、文化人文、隐居和休闲)。这五个因素随后在第三个子研究中被用来细分游客,揭示了四个不同追求的不同群体:休闲-休闲生活寻求者、文化-人文追求者、怀旧者和休闲/怀旧消费者。勾画出每个片段的轮廓,并识别出关键差异。本研究将人格理论扩展到酒店环境中,并提供了重要的营销启示。
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引用次数: 0
Can destination marketing capitalise on health management? 目的地营销能否利用健康管理?
IF 7.4 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-19 DOI: 10.1016/j.jdmm.2025.101067
Michael Volgger , Ross Taplin
There is limited research on which type of marketing messages tourism destinations should use in promoting a reduced risk to visitors' health. The aim of this paper is to analyse if and how communicating successful health management during a health crisis increases the attractiveness of a tourism destination in the recovery stage. The study applied a randomised experimental design to test the effectiveness of different marketing messages on international tourists' visit intentions at the tail end of the COVID-19 pandemic. The study surveyed 509 potential tourists from Singapore, Malaysia, India, UK and New Zealand regarding their intention to visit Western Australia after the COVID-19 induced border closures had ended in 2022. The results show that, depending on tourist characteristics, intention to visit was increased with communicating the destination's health performance, vaccination rates, and a complimentary travel insurance. The findings hence suggest that factual safety-centred marketing communication can support tourism destinations in the recovery from a health crisis. This implies that tourism marketers should consider the possibility to communicate competences and successes in health management proactively to tourists.
关于旅游目的地应该使用哪种类型的营销信息来促进降低游客健康风险的研究有限。本文的目的是分析在健康危机期间沟通成功的健康管理是否以及如何增加旅游目的地在恢复阶段的吸引力。该研究采用随机实验设计,测试了不同营销信息在COVID-19大流行末期对国际游客访问意愿的有效性。该研究调查了来自新加坡、马来西亚、印度、英国和新西兰的509名潜在游客,了解他们在2022年新冠肺炎导致的边境关闭结束后访问西澳大利亚州的意愿。结果表明,根据游客的特点,通过宣传目的地的健康状况、疫苗接种率和免费旅游保险,游客的旅游意愿有所增加。因此,研究结果表明,以实际安全为中心的营销传播可以支持旅游目的地从健康危机中复苏。这意味着旅游营销人员应该考虑主动向游客传达健康管理能力和成功的可能性。
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引用次数: 0
Animal endorsement in destination marketing: Evidence and insights from giant pandas 目的地营销中的动物代言:来自大熊猫的证据和见解
IF 7.4 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-17 DOI: 10.1016/j.jdmm.2025.101069
Xue Fang , Jun Yu , Chaowu Xie , Songshan (Sam) Huang
Despite its widespread use in destination marketing practice, studies focusing on animal and celebrity animal endorsement is currently limited. This study expands the endorsement theory by addressing the issue of animal endorsement in destination marketing. Study 1 employed content analysis to code comment data on 20 popular giant panda videos, identifying five key effective animal endorser characteristics: cuteness, anthropomorphism, uniqueness, intimacy, and healing power. Based on questionnaire data and empirical tests, study 2 verified a model of animal endorsement in destination marketing. Results revealed that all five characteristics of animal endorser positively influenced travel intention through the mediation of parasocial interaction. This work provides important theoretical contributions to destination marketing through animal endorsement, offering actionable insights for marketers in selecting appropriate animal endorsers for destinations.
尽管它在目的地营销实践中广泛使用,但目前针对动物和名人动物代言的研究有限。本研究透过探讨目的地行销中的动物代言问题,拓展代言理论。研究1采用内容分析对20个热门大熊猫视频的评论数据进行编码,确定了五个关键的有效动物代言特征:可爱性、拟人化、独特性、亲密性和治愈力。研究2基于问卷调查数据和实证检验,验证了目的地营销中的动物代言模型。结果表明,动物赞助者的五个特征均通过副社会互动对旅游意愿产生正向影响。这项工作为通过动物代言的目的地营销提供了重要的理论贡献,为营销人员选择合适的目的地动物代言提供了可行的见解。
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引用次数: 0
The more you visit, the less you experience: Exploring the decline of destination brand experience with increasing number of visits 访问次数越多,体验越少:探索目的地品牌体验随着访问次数的增加而下降
IF 7.4 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-16 DOI: 10.1016/j.jdmm.2025.101066
Cristobal Barra , Ignacio Vargas , Eduardo Torres-Moraga
Although destination brand experience is central to tourists’ evaluations and behaviors, little is known about how repeated visits shape that experience. We examine whether and why destination experience declines as the number of visits increases and propose a novelty-reduction account whereby repeated visits can reduce perceived novelty and hedonic stimulation, leading to a fading effect. Two complementary studies test this account. Study 1 (n = 372) surveys outbound tourists across destinations to estimate the direct and moderated effects of prior visits on each experience dimension. Study 2 (n = 900) focuses on inbound tourists to a single destination to replicate and extend the analysis with moderated-mediation models. The results show that a greater number of prior visits is associated with weaker sensory, affective, behavioral, and intellectual experiences among international (but not domestic) tourists and indirectly reduces destination love, enthusiasm, and endorsement through these experience dimensions. The findings position the number of visits as a useful segmentation variable for destination marketing. In practice, destination management organizations can sustain engagement and attachment by curating differentiated itineraries for first-time vs repeat international visitors and by rotating distinctive experiences designed to refresh perceived novelty.
尽管目的地品牌体验对游客的评价和行为至关重要,但人们对反复访问如何塑造这种体验知之甚少。我们研究了目的地体验是否以及为什么会随着访问次数的增加而下降,并提出了一个新奇减少的解释,即重复访问会减少感知到的新奇和享乐刺激,导致消退效应。两项互为补充的研究证实了这一说法。研究1 (n = 372)调查了不同目的地的出境游游客,以估计先前访问对每个体验维度的直接和缓和影响。研究2 (n = 900)以单一目的地的入境游客为研究对象,采用有调节的中介模型来复制和扩展分析。结果表明,国际游客(而非国内游客)的感官体验、情感体验、行为体验和智力体验较弱,并通过这些体验维度间接降低了对目的地的热爱、热情和认可。研究结果将访问次数定位为目的地营销的一个有用的细分变量。在实践中,目的地管理机构可以通过为首次和重复的国际游客策划不同的行程,并通过轮换独特的体验来刷新他们的新鲜感,从而保持他们的参与和依恋。
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引用次数: 0
Destination image and the myth of uniqueness: A profile analysis of leading Italian ski resorts 目的地形象和独特的神话:意大利主要滑雪胜地的概况分析
IF 7.4 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-14 DOI: 10.1016/j.jdmm.2025.101063
Thomas Bausch , Florian Ortanderl
Understanding how destinations establish a distinctive image is central to destination branding research. While uniqueness is often considered a core component of destination brand equity, empirical evidence on how image attributes truly differentiate destinations remains limited. This study addresses this gap by investigating the extent to which perceived image attributes contribute to destination differentiation within a mature and highly competitive tourism context. Using ten leading Italian ski resorts as a case study, nineteen cognitive, affective, and symbolic image attributes were analyzed through an integrated application of ANOVA and profile analysis. This combined approach enables both the detection of significant attribute-level differences and the assessment of overall image profile similarity. The findings reveal strong similarities across resorts, with only minor and statistically weak variations. These results challenge the assumption that attribute-based uniqueness acts as a key differentiator and demonstrate the predominance of holistic destination impressions. The study contributes methodologically by highlighting the analytical value of combining ANOVA and profile analysis and provides managerial guidance for ski destinations in mature markets to build segment-specific image profiles based on distinct attribute combinations or leadership in selected attributes.
了解目的地如何建立独特的形象是目的地品牌研究的核心。虽然独特性通常被认为是目的地品牌资产的核心组成部分,但关于形象属性如何真正区分目的地的经验证据仍然有限。本研究通过调查在成熟和高度竞争的旅游环境中感知形象属性对目的地差异化的贡献程度来解决这一差距。以意大利十大领先的滑雪胜地为例,通过方差分析和剖面分析的综合应用,分析了19个认知、情感和象征性的形象属性。这种组合方法既可以检测显著的属性级差异,也可以评估整体图像轮廓的相似性。调查结果显示,各度假胜地之间存在很强的相似性,只有微小的、统计学上的差异。这些结果挑战了基于属性的独特性作为关键差异化因素的假设,并证明了整体目的地印象的优势。该研究在方法上的贡献在于突出了方差分析和概况分析相结合的分析价值,并为成熟市场的滑雪目的地提供了管理指导,以基于不同的属性组合或在所选属性中的领导地位建立特定细分市场的形象概况。
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引用次数: 0
What can emotion regulation theory offer in understanding how tourists can react positively to tourist destinations hit by natural disasters? 在理解游客如何对遭受自然灾害的旅游目的地做出积极反应方面,情绪调节理论能提供什么?
IF 7.4 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-01 DOI: 10.1016/j.jdmm.2025.101061
Wee Kheng Tan , Yu-Min Wei
Restoring tourist flows to earthquake-stricken destinations as quickly as possible is a top priority in post-disaster recovery strategies. Drawing on leisure constraint theory, travel motivation theory, and emotion regulation theory, this study investigates how tourists' post-earthquake travel motivations, leisure constraints, and attraction visit intentions shape their adaptive emotion regulation strategies towards an earthquake-stricken destination (i.e. perceiving such destinations positively). Partial least squares analysis was applied to data from 291 respondents concerning Hualien, a popular tourist destination in Taiwan that was severely impacted by a 7.2-magnitude earthquake on April 3, 2024. Findings indicate that travel motivations exert a substantially stronger influence on adaptive emotion regulation strategies than leisure constraints. Strategies involving active ‘doing-away’ (i.e. reframing) of the earthquake context are primarily driven by travel motivations, whereas strategies based on comparing the earthquake to other negative situations to downplay its perceived severity are mostly affected by leisure constraints. Moreover, financial incentives were found to enhance positive perceptions of earthquake-affected destinations by promoting the use of positive reappraisal and positive refocusing strategies. In addition to their constraining role, leisure constraints also demonstrate enabling potential by contributing to tourists' intentions to visit affected attractions.
尽快恢复到地震灾区的客流是灾后恢复战略的重中之重。本研究运用休闲约束理论、旅游动机理论和情绪调节理论,探讨游客的震后旅游动机、休闲约束和景点旅游意向如何影响游客对震区的适应性情绪调节策略(即积极感知震区)。对台湾著名旅游胜地花莲于2024年4月3日遭受7.2级地震的291名受访者的数据进行偏最小二乘分析。结果表明,旅游动机对适应性情绪调节策略的影响明显强于休闲约束。涉及主动“回避”(即重构)地震背景的策略主要是由旅行动机驱动的,而基于将地震与其他负面情况进行比较以淡化其感知严重性的策略则主要受到休闲限制的影响。此外,通过促进使用积极的重新评估和积极的重新聚焦策略,发现财政激励措施增强了对受地震影响目的地的积极看法。除了约束作用外,休闲约束还通过促进游客访问受影响景点的意愿而显示出促进潜力。
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引用次数: 0
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Journal of Destination Marketing & Management
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