Pub Date : 2024-11-29DOI: 10.1016/j.jdmm.2024.100966
Junfeng Wang
Drawing upon existing anthropomorphism literature, this research employed two experiments to investigate the relationships among video-based destination anthropomorphism, AI mind perception, and destination image, while examining the moderating influence of AI anxiety. Study 1 confirmed that video-based destination anthropomorphism and AI mind perception positively impact destination image. It also demonstrated that video-based destination anthropomorphism positively affects AI mind perception and established the mediating role of AI mind perception. Study 2 verified that AI anxiety moderates the impact of video-based destination anthropomorphism on AI mind perception. These research outcomes contribute to the body of knowledge in destination marketing literature by constructing an integrated model. Furthermore, the findings offer valuable insights for destination marketers and advertisers in enhancing destination image through anthropomorphic strategies.
{"title":"Artificial intelligence (AI) technology in destination advertising: The impact of video-based destination anthropomorphism on destination image","authors":"Junfeng Wang","doi":"10.1016/j.jdmm.2024.100966","DOIUrl":"10.1016/j.jdmm.2024.100966","url":null,"abstract":"<div><div>Drawing upon existing anthropomorphism literature, this research employed two experiments to investigate the relationships among video-based destination anthropomorphism, AI mind perception, and destination image, while examining the moderating influence of AI anxiety. Study 1 confirmed that video-based destination anthropomorphism and AI mind perception positively impact destination image. It also demonstrated that video-based destination anthropomorphism positively affects AI mind perception and established the mediating role of AI mind perception. Study 2 verified that AI anxiety moderates the impact of video-based destination anthropomorphism on AI mind perception. These research outcomes contribute to the body of knowledge in destination marketing literature by constructing an integrated model. Furthermore, the findings offer valuable insights for destination marketers and advertisers in enhancing destination image through anthropomorphic strategies.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"35 ","pages":"Article 100966"},"PeriodicalIF":8.9,"publicationDate":"2024-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142744231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-28DOI: 10.1016/j.jdmm.2024.100963
Antonella Cammarota , Vittoria Marino , Riccardo Resciniti
This study investigates whether and how sustainable forms of hospitality could affect the local community by generating socioeconomic benefits in rural and distressed areas. Focusing on the 'Albergo Diffuso', a unique form of sustainable accommodation that transforms rural villages into tourist destinations, this research analyzes its impact through semi-structured interviews in two communities in Irpinia, Southern Italy. Findings show that the Albergo Diffuso could be a territorial development tool; however, several factors contributed to its failure, resulting in a lack of social impact on the local community. Specifically, findings suggest that this sustainable hospitality model could positively influence destination promotion, community participation, place attachment, and even the future orientation of residents. Nonetheless, each of these outcomes faces specific barriers that hinder their achievement. This study offers valuable implications for practitioners and policymakers, emphasizing the need to foster relationships built on listening to and engaging local stakeholders, especially residents. Lastly, the study offers valuable insights for practitioners and policymakers in developing tourism in rural destinations.
{"title":"Residents’ perceptions of “sustainable hospitality” in rural destinations: Insights from Irpinia, Southern Italy","authors":"Antonella Cammarota , Vittoria Marino , Riccardo Resciniti","doi":"10.1016/j.jdmm.2024.100963","DOIUrl":"10.1016/j.jdmm.2024.100963","url":null,"abstract":"<div><div>This study investigates whether and how sustainable forms of hospitality could affect the local community by generating socioeconomic benefits in rural and distressed areas. Focusing on the '<em>Albergo Diffuso</em><em>'</em>, a unique form of sustainable accommodation that transforms rural villages into tourist destinations, this research analyzes its impact through semi-structured interviews in two communities in Irpinia, Southern Italy. Findings show that the Albergo Diffuso could be a territorial development tool; however, several factors contributed to its failure, resulting in a lack of social impact on the local community. Specifically, findings suggest that this sustainable hospitality model could positively influence destination promotion, community participation, place attachment, and even the future orientation of residents. Nonetheless, each of these outcomes faces specific barriers that hinder their achievement. This study offers valuable implications for practitioners and policymakers, emphasizing the need to foster relationships built on listening to and engaging local stakeholders, especially residents. Lastly, the study offers valuable insights for practitioners and policymakers in developing tourism in rural destinations.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"35 ","pages":"Article 100963"},"PeriodicalIF":8.9,"publicationDate":"2024-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142743629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-22DOI: 10.1016/j.jdmm.2024.100965
Jia Liu , Haifeng Wang , SooCheong (Shawn) Jang , Xianming Liu , Jing Li
Identifying the target positioning and promoting coherent signal transmission in the hierarchical policy system are critical driving forces to maximize policy effectiveness and foster sustainability in marine tourism. With the continuous highlighting of the key role in marine tourism industry and the improvement of relevant policies, this research explores the evolution and effectiveness of marine tourism policies in China from 2012 to 2021. Utilizing a mixed-methods approach, it combines signaling theory and strategic choice theory to expound the dynamic impact of policy signal transmission. The main findings are the three administrative levels have established related yet distinct policy topic priorities and preferences in the use of policy tools during policy formulation and there is a strong emphasis on economic environment-oriented policy tools and identifies both one-way and two-way causal relationships between policy power and company performance. Thus, this study provides a basis for international policy adaptation and calls for future research to broaden the cultural applicability of the framework and deepen policy document analysis.
{"title":"Hierarchical policy evolution and impact on industry advancement in marine tourism: A comprehensive study of China","authors":"Jia Liu , Haifeng Wang , SooCheong (Shawn) Jang , Xianming Liu , Jing Li","doi":"10.1016/j.jdmm.2024.100965","DOIUrl":"10.1016/j.jdmm.2024.100965","url":null,"abstract":"<div><div>Identifying the target positioning and promoting coherent signal transmission in the hierarchical policy system are critical driving forces to maximize policy effectiveness and foster sustainability in marine tourism. With the continuous highlighting of the key role in marine tourism industry and the improvement of relevant policies, this research explores the evolution and effectiveness of marine tourism policies in China from 2012 to 2021. Utilizing a mixed-methods approach, it combines signaling theory and strategic choice theory to expound the dynamic impact of policy signal transmission. The main findings are the three administrative levels have established related yet distinct policy topic priorities and preferences in the use of policy tools during policy formulation and there is a strong emphasis on economic environment-oriented policy tools and identifies both one-way and two-way causal relationships between policy power and company performance. Thus, this study provides a basis for international policy adaptation and calls for future research to broaden the cultural applicability of the framework and deepen policy document analysis.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"34 ","pages":"Article 100965"},"PeriodicalIF":8.9,"publicationDate":"2024-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142706555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-22DOI: 10.1016/j.jdmm.2024.100960
Zhenzhong Zhao , Xinyi Liu , Jie Wu , Chengyu Xiong
As the night economy contributes widely to cities, regions, and nations worldwide, resident value co-creation, has been a topic of significant interest. Although there is a growing interest in value co-creation, there is limited research on how multi-sensory stimulation affects residents engaged in night-time leisure. It is also unclear whether a place could instigate value co-creation with local residents by strategically selecting appropriate sensory stimuli, and if so, how. Using a mixed methods approach, this study draws on the sensory marketing framework to explore the process by which residents’ multi-sensory perceptions evoke emotion and subsequently influence value co-creation. The structural equation modelling indicated that multi-sensory experience, place identity and place dependence, positively impacted value co-creation, and results of the fuzzy-set qualitative comparative analysis revealed 12 combined paths that could stimulate value co-creation. These findings provide actionable insights for DMOs to tailor sensory marketing initiatives, maximising resident value creation in night-time leisure.
{"title":"Achieving resident value co-creation in night-time leisure activities: Modelling and evaluating outcomes from a multi-sensory perspective","authors":"Zhenzhong Zhao , Xinyi Liu , Jie Wu , Chengyu Xiong","doi":"10.1016/j.jdmm.2024.100960","DOIUrl":"10.1016/j.jdmm.2024.100960","url":null,"abstract":"<div><div>As the night economy contributes widely to cities, regions, and nations worldwide, resident value co-creation, has been a topic of significant interest. Although there is a growing interest in value co-creation, there is limited research on how multi-sensory stimulation affects residents engaged in night-time leisure. It is also unclear whether a place could instigate value co-creation with local residents by strategically selecting appropriate sensory stimuli, and if so, how. Using a mixed methods approach, this study draws on the sensory marketing framework to explore the process by which residents’ multi-sensory perceptions evoke emotion and subsequently influence value co-creation. The structural equation modelling indicated that multi-sensory experience, place identity and place dependence, positively impacted value co-creation, and results of the fuzzy-set qualitative comparative analysis revealed 12 combined paths that could stimulate value co-creation. These findings provide actionable insights for DMOs to tailor sensory marketing initiatives, maximising resident value creation in night-time leisure.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"34 ","pages":"Article 100960"},"PeriodicalIF":8.9,"publicationDate":"2024-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142696744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-21DOI: 10.1016/j.jdmm.2024.100955
İlker Şahin , F. Özlem Güzel
Spirituality focuses on understanding the purpose of human creation and the ways to make life meaningful. The inner quest combined with travels and experiences motivated by both internal and external factors forms the core of spiritual tourism, setting it apart from religious tourism. The research primarily aims to develop, test, and validate a scale for measuring the spiritual tourism experience. The study utilizes a hypercritical scale development procedure based on the mixed research method. The data collection and processing procedure included 11 face-to-face and 42 asynchronous online interviews, 30 participant observations, a thematic analysis of 2683 tourist statements from 818 reviews, 950 questionnaires conducted on spiritual tourists, and further confirmatory factor analysis performed on PLS. The spiritual tourism experience is ultimately structured into six dimensions: "Transformation, Healing, Atmosphere, Transcendence, Escape, Divine Connectedness." The findings confirm that the 31-item "Spiritual Tourism Experience Scale (STES)" is both statistically valid and reliable. Based on the research findings, the paper presents the most comprehensive definition of spiritual tourism. The findings contradict the view that spiritual tourism is merely a subset of religious tourism. The psychometric properties of STES along with its practical and theoretical implications are discussed within the tourism industry and destination marketing framework.
{"title":"Dimensions of spirituality in tourism: Developing the spiritual tourism experience scale (STES)","authors":"İlker Şahin , F. Özlem Güzel","doi":"10.1016/j.jdmm.2024.100955","DOIUrl":"10.1016/j.jdmm.2024.100955","url":null,"abstract":"<div><div>Spirituality focuses on understanding the purpose of human creation and the ways to make life meaningful. The inner quest combined with travels and experiences motivated by both internal and external factors forms the core of spiritual tourism, setting it apart from religious tourism. The research primarily aims to develop, test, and validate a scale for measuring the spiritual tourism experience. The study utilizes a hypercritical scale development procedure based on the mixed research method. The data collection and processing procedure included 11 face-to-face and 42 asynchronous online interviews, 30 participant observations, a thematic analysis of 2683 tourist statements from 818 reviews, 950 questionnaires conducted on spiritual tourists, and further confirmatory factor analysis performed on PLS. The spiritual tourism experience is ultimately structured into six dimensions: \"<em>Transformation, Healing, Atmosphere, Transcendence, Escape, Divine Connectedness.</em>\" The findings confirm that the 31-item \"<em>Spiritual Tourism Experience Scale (STES)\"</em> is both statistically valid and reliable. Based on the research findings, the paper presents the most comprehensive definition of spiritual tourism. The findings contradict the view that spiritual tourism is merely a subset of religious tourism. The psychometric properties of STES along with its practical and theoretical implications are discussed within the tourism industry and destination marketing framework.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"34 ","pages":"Article 100955"},"PeriodicalIF":8.9,"publicationDate":"2024-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142696746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-19DOI: 10.1016/j.jdmm.2024.100948
Sofía Blanco-Moreno , Ana M. González-Fernández , Pablo Antonio Muñoz-Gallego , Luis V. Casaló
This study analyses the social media engagement (SME) received by Instagram posts from a tourism destination based on communication and mental imagery theories. This research considers both the type of sender (tourists vs. residents) and the content of the message (pictorial stimuli: places of interest vs. hospitality services; centricity stimuli: people vs. without people). Web scraping technique is used for data collection. Content analysis is then applied on 27,088 Instagram posts using artificial intelligence techniques (machine learning and deep learning); and a univariate generalized linear model is conducted to analyze differences in SME. Results show that pictorial stimulus determines SME, being higher for images focused on places of interest, and photographs with people get higher SME too. The type of sender also influences SME and exerts a moderating role reinforcing the effect of centricity on SME for tourists. These results provide interesting insights for destination marketing managers and Instagram users.
本研究基于传播和心理意象理论，分析了旅游目的地 Instagram 帖子的社交媒体参与度（SME）。本研究同时考虑了发送者类型（游客与居民）和信息内容（图片刺激：名胜古迹与接待服务；中心性刺激：有人与无人）。数据收集采用了网络刮擦技术。然后使用人工智能技术（机器学习和深度学习）对 27,088 条 Instagram 帖子进行内容分析，并采用单变量广义线性模型分析 SME 的差异。结果表明，图片刺激决定了 SME，关注景点的图片 SME 更高，有人物的照片 SME 也更高。发送者的类型也会影响中小型企业，并发挥调节作用，加强中心性对游客中小型企业的影响。这些结果为目的地营销经理和 Instagram 用户提供了有趣的启示。
{"title":"Understanding engagement with Instagram posts about tourism destinations","authors":"Sofía Blanco-Moreno , Ana M. González-Fernández , Pablo Antonio Muñoz-Gallego , Luis V. Casaló","doi":"10.1016/j.jdmm.2024.100948","DOIUrl":"10.1016/j.jdmm.2024.100948","url":null,"abstract":"<div><div>This study analyses the social media engagement (SME) received by Instagram posts from a tourism destination based on communication and mental imagery theories. This research considers both the type of sender (tourists vs. residents) and the content of the message (pictorial stimuli: places of interest vs. hospitality services; centricity stimuli: people vs. without people). Web scraping technique is used for data collection. Content analysis is then applied on 27,088 Instagram posts using artificial intelligence techniques (machine learning and deep learning); and a univariate generalized linear model is conducted to analyze differences in SME. Results show that pictorial stimulus determines SME, being higher for images focused on places of interest, and photographs with people get higher SME too. The type of sender also influences SME and exerts a moderating role reinforcing the effect of centricity on SME for tourists. These results provide interesting insights for destination marketing managers and Instagram users.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"34 ","pages":"Article 100948"},"PeriodicalIF":8.9,"publicationDate":"2024-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142696751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-19DOI: 10.1016/j.jdmm.2024.100964
Yiran Liu, Xinran Lehto
Scholarly focus on virtual tourism's substitutability has traditionally been on inaccessible destinations (e.g. extinct sites, overly-toured places). The COVID-19 pandemic, however, highlighted its relevance for individuals experiencing confinement. This study uses the pandemic as a natural laboratory to explore how a sense of confinement—stemming from either limited mobility (capability-induced) or unmet travel aspirations (aspiration-induced)—influences the acceptance of reality-based, virtually-delivered tourism offerings. This study employed a multi-method approach to address two objectives. One objective is to understand whether and how an individual's sense of confinement plays a role in their virtual tourism adoption intent and their desire to physically visit a destination through the mediation of perceived substitutability. The survey results demonstrate that capability-induced confinement enhances the perceived substitutability of virtual tourism, thereby increasing future adoption intentions. In contrast, aspiration-induced confinement does not exhibit the same effect. Notably, individuals still show a desire to physically visit places they have toured virtually. The other objective is to develop a baseline understanding of what virtual experience design features may be preferred by consumers with various degrees of sense of confinement. The conjoint analysis reveals a strong preference for socialization features in virtual tourism design.
{"title":"Sense of confinement and preferences of virtually-delivered tourism offerings: A tale of two stories","authors":"Yiran Liu, Xinran Lehto","doi":"10.1016/j.jdmm.2024.100964","DOIUrl":"10.1016/j.jdmm.2024.100964","url":null,"abstract":"<div><div>Scholarly focus on virtual tourism's substitutability has traditionally been on inaccessible destinations (e.g. extinct sites, overly-toured places). The COVID-19 pandemic, however, highlighted its relevance for individuals experiencing confinement. This study uses the pandemic as a natural laboratory to explore how a sense of confinement—stemming from either limited mobility (capability-induced) or unmet travel aspirations (aspiration-induced)—influences the acceptance of reality-based, virtually-delivered tourism offerings. This study employed a multi-method approach to address two objectives. One objective is to understand whether and how an individual's sense of confinement plays a role in their virtual tourism adoption intent and their desire to physically visit a destination through the mediation of perceived substitutability. The survey results demonstrate that capability-induced confinement enhances the perceived substitutability of virtual tourism, thereby increasing future adoption intentions. In contrast, aspiration-induced confinement does not exhibit the same effect. Notably, individuals still show a desire to physically visit places they have toured virtually. The other objective is to develop a baseline understanding of what virtual experience design features may be preferred by consumers with various degrees of sense of confinement. The conjoint analysis reveals a strong preference for socialization features in virtual tourism design.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"34 ","pages":"Article 100964"},"PeriodicalIF":8.9,"publicationDate":"2024-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142696748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-19DOI: 10.1016/j.jdmm.2024.100954
Wan-Ya Zhang , Shu-Ning Zhang , Yong-Quan Li , Wen-Qi Ruan , Yan Zhou , Xiao-Bing Feng
Based on sensory marketing theory, this study conducted three experiments to examine the differentiation effects and types of appearance styles. The results indicate that tourism cultural and creative products with novel (vs. typical) appearance styles have a more positive effect on tourists’ willingness to pay a premium. Moreover, perceived innovation and cultural value play jointly mediating roles between tourism cultural and creative products and tourists’ willingness to pay a premium. Additionally, under demand-based scarcity conditions, tourists are more willing to pay a premium for products with novel (vs. typical) styles. However, under supply-based scarcity conditions, the tourism cultural and creative products’ appearance style does not affect tourists’ willingness to pay a premium.
{"title":"Typical or novel? The influence mechanism of tourism cultural and creative products’ appearance style on tourists’ willingness to pay a premium","authors":"Wan-Ya Zhang , Shu-Ning Zhang , Yong-Quan Li , Wen-Qi Ruan , Yan Zhou , Xiao-Bing Feng","doi":"10.1016/j.jdmm.2024.100954","DOIUrl":"10.1016/j.jdmm.2024.100954","url":null,"abstract":"<div><div>Based on sensory marketing theory, this study conducted three experiments to examine the differentiation effects and types of appearance styles. The results indicate that tourism cultural and creative products with novel (vs. typical) appearance styles have a more positive effect on tourists’ willingness to pay a premium. Moreover, perceived innovation and cultural value play jointly mediating roles between tourism cultural and creative products and tourists’ willingness to pay a premium. Additionally, under demand-based scarcity conditions, tourists are more willing to pay a premium for products with novel (vs. typical) styles. However, under supply-based scarcity conditions, the tourism cultural and creative products’ appearance style does not affect tourists’ willingness to pay a premium.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"34 ","pages":"Article 100954"},"PeriodicalIF":8.9,"publicationDate":"2024-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142696749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-19DOI: 10.1016/j.jdmm.2024.100949
Inés Sustacha , José Francisco Baños-Pino , Eduardo Del Valle
In recent years, planning and management through smart destinations has attracted great academic interest by including the dimensions of technology, innovation, accessibility, sustainability and governance. However, until now, research has focused on the conceptualisation of smart tourism itself and on aspects such as the tourism experience, technology or sustainability, ignoring the ability of smart tourism to develop competitive advantages through brand equity. The aim of this paper is to study the effects of smart management on destination brand equity. To do this, a survey was conducted with 406 tourists and residents in Castropol, a rural municipality in northern Spain recognised as a smart destination, and a PLS-SEM model was estimated. The results show a direct positive impact on destination awareness and perceived quality; moreover, the effects on destination loyalty are mediated by perceived quality and destination image. This research highlights that rural areas can also benefit from smart strategies. It also emphasises the need to adopt responsible sustainability practices, involve local authorities and engage residents to create a more attractive destination brand.
{"title":"How smartness affects customer-based brand equity in rural tourism destinations","authors":"Inés Sustacha , José Francisco Baños-Pino , Eduardo Del Valle","doi":"10.1016/j.jdmm.2024.100949","DOIUrl":"10.1016/j.jdmm.2024.100949","url":null,"abstract":"<div><div>In recent years, planning and management through smart destinations has attracted great academic interest by including the dimensions of technology, innovation, accessibility, sustainability and governance. However, until now, research has focused on the conceptualisation of smart tourism itself and on aspects such as the tourism experience, technology or sustainability, ignoring the ability of smart tourism to develop competitive advantages through brand equity. The aim of this paper is to study the effects of smart management on destination brand equity. To do this, a survey was conducted with 406 tourists and residents in Castropol, a rural municipality in northern Spain recognised as a smart destination, and a PLS-SEM model was estimated. The results show a direct positive impact on destination awareness and perceived quality; moreover, the effects on destination loyalty are mediated by perceived quality and destination image. This research highlights that rural areas can also benefit from smart strategies. It also emphasises the need to adopt responsible sustainability practices, involve local authorities and engage residents to create a more attractive destination brand.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"34 ","pages":"Article 100949"},"PeriodicalIF":8.9,"publicationDate":"2024-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142696750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The unique culture of a society is often used as the basis for developing tourism. However, cultural research attached to society seems to only see it as a ‘package,’ not the main essence of that culture. In the context of a crisis, especially the Covid-19 pandemic, Balinese culture has developed into a tool for building resilient tourism. This assumption serves as the foundational premise for this research, aimed at mapping and identifying the variables driving tourism community resilience. The research focuses on Bali, Indonesia's premier tourist destination, and engages six types of tourism stakeholders. Employing a modified approach that combines soft system methodology (SSM) and network analysis, several insights emerge regarding establishing tourism community resilience. The social-cultural dimension, particularly social collectivism, appears as a pivotal factor for the resurgence of tourism during times of crisis. Social collectivism plays a role in restoring resilience cycles in the context of sustainable tourism. The result recommended that it is crucial to comprehend destinations at various levels, ranging from the individual to the state level, to attain tourism community resilience. Establishing sustainable tourism does not imply the centralization of tourism but rather focuses on integrating tourism seamlessly into the existing social-ecological system.
{"title":"Beyond attraction: Unveiling Bali's cultural community's role in bolstering tourism resilience amidst the COVID-19 pandemic","authors":"Margaretha Hanita , Febby Dt. Bangso , Mukti Aprian","doi":"10.1016/j.jdmm.2024.100953","DOIUrl":"10.1016/j.jdmm.2024.100953","url":null,"abstract":"<div><div>The unique culture of a society is often used as the basis for developing tourism. However, cultural research attached to society seems to only see it as a ‘package,’ not the main essence of that culture. In the context of a crisis, especially the Covid-19 pandemic, Balinese culture has developed into a tool for building resilient tourism. This assumption serves as the foundational premise for this research, aimed at mapping and identifying the variables driving tourism community resilience. The research focuses on Bali, Indonesia's premier tourist destination, and engages six types of tourism stakeholders. Employing a modified approach that combines soft system methodology (SSM) and network analysis, several insights emerge regarding establishing tourism community resilience. The social-cultural dimension, particularly social collectivism, appears as a pivotal factor for the resurgence of tourism during times of crisis. Social collectivism plays a role in restoring resilience cycles in the context of sustainable tourism. The result recommended that it is crucial to comprehend destinations at various levels, ranging from the individual to the state level, to attain tourism community resilience. Establishing sustainable tourism does not imply the centralization of tourism but rather focuses on integrating tourism seamlessly into the existing social-ecological system.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"34 ","pages":"Article 100953"},"PeriodicalIF":8.9,"publicationDate":"2024-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142658707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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