Journal of Destination Marketing & Management最新文献

The international promotion of wine routes is leading to a growing demand for wine tourism activities. More and more tourists are choosing wine tourism as an option when planning their trips. Although the data are encouraging, little is known about the effect that these tourist activities have on wine consumers. This paper shows the effect of the wine tourism experience on a group of consumers. Through an analysis of variance, the results show that by increasing the wine tourism experience, consumers improve their attitudes towards wine, their evaluation of extrinsic and intrinsic attributes and their loyalty towards different wines. In addition, segmentation according to the level of wine tourism experience can help wine marketers to understand their potential audience and market orientation.

Tourism relates to many other industries, such as hospitality, transport, and agriculture. In practice, a tourism destination or place has often been promoted together with local products, especially agrifood products. The co-marketing practice between tourism and agrifood products has faced challenges and one of them is consumer acceptance. Although the importance of local agrifood products in promoting a tourism place has been acknowledged in prior literature, little research has empirically examined the establishment of a strong product-place relationship. Using experimental designs, this study empirically investigated how image transfer and self-congruity influence tourists' evaluations of a co-marketing initiative between the tourism (place) and the agrifood (products) sectors. The study collected a sample of 662 potential tourists from China and data was analysed using Structural Equation Modelling. Results showed that an agrifood product's symbolic images can be directly transferred to a tourism place and subsequently generate stronger tourist desire to visit the place than any other product images. Functional images of an agrifood product can also be transferred to a place, but only indirectly through the process of self-congruity. Experiential images were unable to be transferred in a product-place context. Both theoretical and practical implications are discussed with limitations and future research outlined.

An increasing number of destinations are using smart technology to enrich the travel experience. The aim of this paper is to integrate the findings about how technology affects the tourism experience in smart destinations to provide an overview of its impact. Meta-analysis allows this question to be addressed in a transparent, objective and replicable way by providing unified conclusions based on previous studies that answer similar research questions. In this work, we used a random-effects meta-analysis model estimated with the restricted maximum likelihood method. The results confirm the positive relationship between smart technology and tourism experience, with informativeness and interactivity as the most influential attributes. In addition, there is a negative relationship between security and privacy concerns. This study will help destination managers understand the true scope of smart technology for creating value in the tourism experience and implementing measures to enhance it, thereby increasing visitor satisfaction and earning loyalty.

Major events possess limited resources relative to those they must seize, extract and control from a host destination. All sport events, to varying degrees, are parasitic as they are highly dependent onexternal host destination resource environments to deliver complex operational and strategic event objectives. This dynamic poses a management challenge as the event's existence, sustenance and survival is principally determined by: 1) the host's munificence (the host destination's willingness to offer up local resources), and 2) the event's ability to secure the resources required for an extended period of time. This article investigates these complex resourcing relationships through an in-depth case study of the 2018 Commonwealth Games held on the Gold Coast, Australia, a well-developed tourist destination. Methodologically, we draw on interviews with representatives from the government, event managers and host community networks. Alongside the interviews, we analyse policy and planning documentation, and review in-person, observational evidence gathered before and during the 2018 Commonwealth Games. We apply, and extend, resource dependency theory and associated concepts to explain the event-host destination resourcing relationship. We detail how and why major events deploy constraint absorption (hard power) and co-optation (soft power) tactics to render a host destination's resource under internal control, reflecting on the parasitic nature of the event-host relationship. We conclude that the transfer of resource to external agents, justified as a means of reducing organisational uncertainty and operational failure, actually leads to deleterious outcomes for local stakeholders and the host destination, undermining the event's own social sustainability and inclusivity objectives.

This work identifies important influencing factors that affect event visitor behaviour in and beyond event zones, utilising a four-year, mixed-method, longitudinal study (n=6212) of the Cambridge Half Marathon (2017–2020). We counter a commonly held view that visitors naturally spill out into local cultural and business precincts, arguing that event zones represent cities within cities that spatially segregate visitors from the host destination; only 7% of the sample engaged in longer and deeper cultural stays. Quantitative data reveals statistically significant demographic and tripographic factors that increase the likelihood of visitors venturing beyond the event zone, whilst qualitative data reveals the behavioural and organisational factors that encourage or discourage engagement. Managerial tactics and strategies for encouraging visitors to venture beyond event zones, across host destinations, to optimise local economic benefits across the host destination are presented.

The current tourism scenario is complex, marked by deep crises and changes due to Covid-19 pandemic impacts. Tourist destinations more than ever need to assert their brand on the global market. This paper proposes a framework for setting up destination branding choices in the digital realm and for measuring the choices made by tourismplayers such as Destination Marketing Organisations (DMOs).

This study proposes a Digital Destination Branding (DDB) framework drawing from the academic literature and practitioners’ perspectives. This framework is organised on three dimensions in which the main digital branding choices are grouped to promote a tourist destination, engage visitors and offer them services for a superior visiting experience: Social Network Presence (SNP), Social Network Content (SNC) and Digital Tourism Services (DTS). Each of these pillars is based on multiple items and micro-items. Assigning scores to each element of the framework allows for measuring compliance with the model’s requirements for digital destination branding. Applying our proposed framework, the empirical component of the study provides a comparative evaluation of the DDB practices of the 2021 top 10 European destinations. The results provide an overview of how DMOs are currently using digital channels and tools for destination branding.

Using a mixed-methods sequential explanatory design supported by quantitative and qualitative evidence, this study explored how local residents can trigger tourists' pro-environmental behaviors (PEBs) from three theoretical perspectives: social learning, norm activation, and reference group theories. Our findings suggested that residents' PEBs trigger tourists' PEBs by serving as reference groups for tourists' personal norms, helping tourists become aware of environmental consequences, and making tourists learn that they have a role to play in protecting destinations. Tourists may bring this influence back home, turning them from bystanders into regular actioners of PEBs. The study makes important contributions to Norm Activation Theory, Social Learning Theory, and the reference group literature by integrating three theoretical perspectives. It highlights the important roles destination residents can play in influencing and transforming tourists’ PEBs and thus has important implications for local government authorities and destination management companies and professionals.

Given limited research about the effects of identity-related and self-congruity constructs in destinations with insecurity issues, this study investigates tourists' travel intentions as predicted by two central constructs: destination brand personality self-congruity (DBPSC) and perceived risks derived from criminal activities at destinations. In order to better understand their respective role as incentive and deterrent factors, an integrated framework is proposed including other tourist- and destination-related variables in international trip decisions. Data collected in the United States is analyzed through partial least squares-structural equation modeling (PLS-SEM) to estimate behavioral intentions for two vacation resorts in Mexico. Findings reveal that DBPSC is anteceded by tourists' psychographics and involvement with travel, and the influence of DBPSC on visit intent is moderated by tourists' social-related motives. Tourists’ perceived risks, which are shaped by psychographics and violence word-of-mouth (WOM) about destinations, hinder visit intent but do not interfere with the effects of DBPSC. Theoretical implications and practical recommendations for destination stakeholders are provided.

Several studies have addressed the reasons for the popularity of film locations as tourism destinations. However, there is a gap in the literature as there are few studies examining the impact of violent crime series on the (de)motivation to travel to these locations and on the perception of destination safety (safe to travel). This study proposes a new theoretical framework to describe viewers' processing of the TV series attributes and its impact on the motivation to travel. An experimental plan 2 previous destination image (positive versus negative) x 2 series storylines (low versus high levels of violence and gore) was conducted in order to analyse the inter-subjects and intra-subjects’ variation on viewer response after watching the series trailers. Results showed significant differences in perceived destination safety, destination image, and intention to travel to the film location. The positive or negative (in)congruence between the storyline and previous image influences the self-congruence between the viewer and the destination and changes the perceived safety and image of the destination, which in turn influences the motivation to travel.

Cultural heritage has benefited from virtual tourism in the post-epidemic era, but more research is needed to understand how virtual tourism can contribute to cultural heritage's social education effect. Based on the theory of involvement, this study takes the Forbidden City as a case to examine the social education mechanism of tourists involved in virtual cultural heritage tourism. The results show that virtual tourism involvement has a significant positive effect on tourists' place imagination, experience memory and affective attachment; tourists' place imagination has a significant positive effect on experience memory and affective attachment; tourists' experience memory has a significant positive effect on affective attachment; tourists' affective attachment has a significant positive effect on social education effect. Furthermore, tourists' place imagination mediates the relationship between virtual tourism involvement and experience memory; tourists' place imagination has a partial mediating effect between virtual tourism involvement and affective attachment; tourists' experience memory mediates the relationship between virtual tourism involvement and affective attachment; tourists' experience memory has a partial mediating effect between place imagination and affective attachment. Tourists' past experience moderates the relationship between virtual tourism involvement and place imagination, experience memory, affective attachment. This study confirms virtual cultural heritage tourism has a similar social education effect as realistic cultural heritage tourism and extends involvement theory in the virtual context, promoting the practice of virtual cultural heritage tourism.