Pub Date : 2025-03-01DOI: 10.1016/j.jdmm.2025.100995
Juan Luis Nicolau , Enrique Bigné , Jacques Bulchand-Gidumal , Edu William
The objective of this study is to analyze the online review behavior of users in the context of a range of activities undertaken at a destination while considering the determinant factors at three stages, namely, reservation (booking time and price), consumption (experience), and post-consumption (online behavior). Drawing on expectancy–value theory and cognitive dissonance theory, the main contribution of this paper to the tourism literature lies in its argument that the timing of the characteristics that describe the above activities may have different effects on the final response of users, be it their qualitative decision of posting or their quantitative decision of rating. By taking advantage of a unique database containing information at different stages from booking to rating, results show that the prices, which are observed at the booking time, can affect the posting and rating decisions of users, while the moment of the activity, which is observed at the consumption stage, only affects their posting decision.
{"title":"From booking to rating activities: A holistic analysis of online review behavior in a destination","authors":"Juan Luis Nicolau , Enrique Bigné , Jacques Bulchand-Gidumal , Edu William","doi":"10.1016/j.jdmm.2025.100995","DOIUrl":"10.1016/j.jdmm.2025.100995","url":null,"abstract":"<div><div>The objective of this study is to analyze the online review behavior of users in the context of a range of activities undertaken at a destination while considering the determinant factors at three stages, namely, reservation (booking time and price), consumption (experience), and post-consumption (online behavior). Drawing on expectancy–value theory and cognitive dissonance theory, the main contribution of this paper to the tourism literature lies in its argument that the timing of the characteristics that describe the above activities may have different effects on the final response of users, be it their qualitative decision of posting or their quantitative decision of rating. By taking advantage of a unique database containing information at different stages from booking to rating, results show that the prices, which are observed at the booking time, can affect the posting and rating decisions of users, while the moment of the activity, which is observed at the consumption stage, only affects their posting decision.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"36 ","pages":"Article 100995"},"PeriodicalIF":8.9,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143527500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-02-28DOI: 10.1016/j.jdmm.2025.100997
Smita Singh , SoJung Lee , Ken Tsai
Amid the evolving landscape of tourism, businesses are exploring innovative strategies to attract visitors. Integrating gamification into smart tourism technologies (STT) is vital for enhancing engagement and enriching destination experiences. Grounded in the engagement theory, this study investigates how STT attributes, technology engagement, and gamification collectively enhance destination experiences, fostering a stronger sense of place attachment. Structural equation modeling results indicate that STT attributes significantly boost technology engagement, positively influencing destination experiences and place attachment. Multi-group analysis further reveals that gamification plays a crucial moderating role, amplifying the impact of technology engagement on destination experiences. These findings uniquely fill a void in gamification research by providing empirical evidence solely focused on the implementation of specific game elements. Additionally, it offers valuable practical insights for practitioners to design engaging and gamified content, ultimately elevating the tourism experiences.
{"title":"The impact of smart tourism technologies on engagement, experiences, and place attachment: A focused study with gamification as the moderator","authors":"Smita Singh , SoJung Lee , Ken Tsai","doi":"10.1016/j.jdmm.2025.100997","DOIUrl":"10.1016/j.jdmm.2025.100997","url":null,"abstract":"<div><div>Amid the evolving landscape of tourism, businesses are exploring innovative strategies to attract visitors. Integrating gamification into smart tourism technologies (STT) is vital for enhancing engagement and enriching destination experiences. Grounded in the engagement theory, this study investigates how STT attributes, technology engagement, and gamification collectively enhance destination experiences, fostering a stronger sense of place attachment. Structural equation modeling results indicate that STT attributes significantly boost technology engagement, positively influencing destination experiences and place attachment. Multi-group analysis further reveals that gamification plays a crucial moderating role, amplifying the impact of technology engagement on destination experiences. These findings uniquely fill a void in gamification research by providing empirical evidence solely focused on the implementation of specific game elements. Additionally, it offers valuable practical insights for practitioners to design engaging and gamified content, ultimately elevating the tourism experiences.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"36 ","pages":"Article 100997"},"PeriodicalIF":8.9,"publicationDate":"2025-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143511584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-02-08DOI: 10.1016/j.jdmm.2025.100994
Jesús Heredia-Carroza , Jesús Peña-Vinces , Luis Palma , Luis F. Aguado
Most current research on consumer behaviour focuses on customer satisfaction, trust, and loyalty. However, few studies evaluate the factors influencing customers' decisions to attend live performances, particularly in the context of flamenco. This study aims to fill this gap by examining how anticipated feelings and artist fame impact customers' decisions to attend live flamenco shows. Using a sample of 584 flamenco consumers and applying Structural Equation Modelling, this research finds that anticipated feelings play a crucial role in driving attendance, while the influence of artist fame is more nuanced. The results reveal that while the artist fame does not directly increase attendance, the emotional connection fostered during performances significantly impacts customers' intentions to attend future shows. These findings underscore the importance of prioritising the emotional experience in marketing strategies for live flamenco shows. Additionally, the study highlights the potential for flamenco festivals to enhance the cultural identity and appeal of tourist destinations, contributing to increased tourism and economic benefits. This research provides valuable insights for music industry managers and marketers, suggesting that fostering emotional engagement and authenticity can drive attendance and loyalty in the traditional music sector.
{"title":"The impact of anticipated feelings and artist fame on customers' decisions to attend live flamenco shows","authors":"Jesús Heredia-Carroza , Jesús Peña-Vinces , Luis Palma , Luis F. Aguado","doi":"10.1016/j.jdmm.2025.100994","DOIUrl":"10.1016/j.jdmm.2025.100994","url":null,"abstract":"<div><div>Most current research on consumer behaviour focuses on customer satisfaction, trust, and loyalty. However, few studies evaluate the factors influencing customers' decisions to attend live performances, particularly in the context of flamenco. This study aims to fill this gap by examining how anticipated feelings and artist fame impact customers' decisions to attend live flamenco shows. Using a sample of 584 flamenco consumers and applying Structural Equation Modelling, this research finds that anticipated feelings play a crucial role in driving attendance, while the influence of artist fame is more nuanced. The results reveal that while the artist fame does not directly increase attendance, the emotional connection fostered during performances significantly impacts customers' intentions to attend future shows. These findings underscore the importance of prioritising the emotional experience in marketing strategies for live flamenco shows. Additionally, the study highlights the potential for flamenco festivals to enhance the cultural identity and appeal of tourist destinations, contributing to increased tourism and economic benefits. This research provides valuable insights for music industry managers and marketers, suggesting that fostering emotional engagement and authenticity can drive attendance and loyalty in the traditional music sector.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"36 ","pages":"Article 100994"},"PeriodicalIF":8.9,"publicationDate":"2025-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143372911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-02-06DOI: 10.1016/j.jdmm.2025.100993
Hongjiu Tang , Huilin Yang , Dexin Gan , Huiyu He , SongHui Wang
The sustainable success of ecotourism destinations significantly depends on tourists' intention of pro-environmental behaviour (IPB). This research examines the IPB of tourists visiting Zhangjiajie National Forest Park, China. This research utilizes the newly developed Unified Norm Activation Model (UNAM), which integrates the Norm Activation Model (NAM) with Cognitive Emotion Theory, to analyze how eco-friendly evaluations of destination influence tourists' emotions and subsequent pro-environmental behaviours. The study emphasizes the crucial role of emotional experiences in fostering pro-environmental responsibility and intentions among tourists. A survey of 568 tourists was conducted, and data analysis was conducted with Structural Equation Modeling with AMOS software. The findings indicate that positive eco-friendly evaluations significantly enhance positive emotions and ascription of environmental responsibility, which in turn positively affects personal environmental norms and IPB. Conversely, negative emotions have adverse effects on these constructs. The theoretical implications emphasize the integration of emotional and normative factors in predicting IPB. In contrast, the practical implications suggest that enhancing eco-friendly attributes of destinations fosters sustainable tourists’ pro-environmental behaviour. The findings recommend that destination managers prioritize eco-friendly practices to enhance tourists' positive experiences and promote sustainable tourism with pro-environmental behaviour intentions.
{"title":"Transforming tourist behavior: An integrated emotional and normative framework for promoting environmental intentions at eco-destinations","authors":"Hongjiu Tang , Huilin Yang , Dexin Gan , Huiyu He , SongHui Wang","doi":"10.1016/j.jdmm.2025.100993","DOIUrl":"10.1016/j.jdmm.2025.100993","url":null,"abstract":"<div><div>The sustainable success of ecotourism destinations significantly depends on tourists' intention of pro-environmental behaviour (IPB). This research examines the IPB of tourists visiting Zhangjiajie National Forest Park, China. This research utilizes the newly developed Unified Norm Activation Model (UNAM), which integrates the Norm Activation Model (NAM) with Cognitive Emotion Theory, to analyze how eco-friendly evaluations of destination influence tourists' emotions and subsequent pro-environmental behaviours. The study emphasizes the crucial role of emotional experiences in fostering pro-environmental responsibility and intentions among tourists. A survey of 568 tourists was conducted, and data analysis was conducted with Structural Equation Modeling with AMOS software. The findings indicate that positive eco-friendly evaluations significantly enhance positive emotions and ascription of environmental responsibility, which in turn positively affects personal environmental norms and IPB. Conversely, negative emotions have adverse effects on these constructs. The theoretical implications emphasize the integration of emotional and normative factors in predicting IPB. In contrast, the practical implications suggest that enhancing eco-friendly attributes of destinations fosters sustainable tourists’ pro-environmental behaviour. The findings recommend that destination managers prioritize eco-friendly practices to enhance tourists' positive experiences and promote sustainable tourism with pro-environmental behaviour intentions.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"36 ","pages":"Article 100993"},"PeriodicalIF":8.9,"publicationDate":"2025-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143259156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-02-02DOI: 10.1016/j.jdmm.2025.100992
Chunxiao Li, Zhirui Qu, Yufan Yang
This research delves into enhancing AI utilization in the tourism sector by focusing on AI-based destination ambassadors and optimizing their performance. Through introducing schema incongruity theory and meaning transfer theory, this research examines how AI ambassadors speaking in local accents, a form of AI localization, impact tourists’ travel intentions. Three experiments, utilizing varied AI forms and local accents for accent manipulation, demonstrate a positive impact on travel intentions (Studies 1–3). This effect stems from increased positive surprise and competence trust (Studies 2–3). Moreover, individuals with higher subjective knowledge of the local accent respond more positively (Study 3). Theoretically, this study urges a reevaluation of AI’s role given the specialty of tourism consumption and contributes to distinguishing between human and AI. Practically, it provides a valuable tool for AI localization in tourism and underscores the performance-enhancing benefits thereof.
{"title":"Localizing matters: The effect of AI accent on tourist travel intention","authors":"Chunxiao Li, Zhirui Qu, Yufan Yang","doi":"10.1016/j.jdmm.2025.100992","DOIUrl":"10.1016/j.jdmm.2025.100992","url":null,"abstract":"<div><div>This research delves into enhancing AI utilization in the tourism sector by focusing on AI-based destination ambassadors and optimizing their performance. Through introducing schema incongruity theory and meaning transfer theory, this research examines how AI ambassadors speaking in local accents, a form of AI localization, impact tourists’ travel intentions. Three experiments, utilizing varied AI forms and local accents for accent manipulation, demonstrate a positive impact on travel intentions (Studies 1–3). This effect stems from increased positive surprise and competence trust (Studies 2–3). Moreover, individuals with higher subjective knowledge of the local accent respond more positively (Study 3). Theoretically, this study urges a reevaluation of AI’s role given the specialty of tourism consumption and contributes to distinguishing between human and AI. Practically, it provides a valuable tool for AI localization in tourism and underscores the performance-enhancing benefits thereof.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"36 ","pages":"Article 100992"},"PeriodicalIF":8.9,"publicationDate":"2025-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143077761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-01-29DOI: 10.1016/j.jdmm.2025.100991
Maximiliane Wilkesmann, Mona Bassyiouny
The rise of remote work, coupled with evolving traveler preferences, has created a new phenomenon called workations. This study explores the impact of workations on the hospitality industry and their role in the New Work paradigm. Drawing on Self-Determination Theory and New Work concepts, we examine the motivations of workationers, and the adaptations hospitality providers have made to serve this emerging market. Through qualitative analysis of interviews with five hospitality industry experts and six workationers, we uncover key drivers behind the workation trend, including the desire for improved work-life integration, escapism, and the pursuit of novel experiences. Our findings reveal that successful workation offerings depend on providing environments that support autonomy, competence, and relatedness - the core tenets of self-determination theory. Destinations looking to capitalize on the workation trend could improve infrastructure and amenities, foster community integration, enhance work-life balance opportunities, and expand their long-term stay offerings. All in all, this study contributes to the growing body of literature on the intersection of work and tourism and offers insights into how destinations can leverage the workation trend to increase their competitiveness and resilience in a rapidly evolving tourism landscape. The analysis suggests that workations are more than a temporary trend. Instead, they represent a fundamental shift in how work, leisure, and travel are conceptualized and experienced in the era of New Work.
{"title":"From leisure to labor: How workations are reshaping hospitality and destination marketing in the era of New Work","authors":"Maximiliane Wilkesmann, Mona Bassyiouny","doi":"10.1016/j.jdmm.2025.100991","DOIUrl":"10.1016/j.jdmm.2025.100991","url":null,"abstract":"<div><div>The rise of remote work, coupled with evolving traveler preferences, has created a new phenomenon called workations. This study explores the impact of workations on the hospitality industry and their role in the New Work paradigm. Drawing on Self-Determination Theory and New Work concepts, we examine the motivations of workationers, and the adaptations hospitality providers have made to serve this emerging market. Through qualitative analysis of interviews with five hospitality industry experts and six workationers, we uncover key drivers behind the workation trend, including the desire for improved work-life integration, escapism, and the pursuit of novel experiences. Our findings reveal that successful workation offerings depend on providing environments that support autonomy, competence, and relatedness - the core tenets of self-determination theory. Destinations looking to capitalize on the workation trend could improve infrastructure and amenities, foster community integration, enhance work-life balance opportunities, and expand their long-term stay offerings. All in all, this study contributes to the growing body of literature on the intersection of work and tourism and offers insights into how destinations can leverage the workation trend to increase their competitiveness and resilience in a rapidly evolving tourism landscape. The analysis suggests that workations are more than a temporary trend. Instead, they represent a fundamental shift in how work, leisure, and travel are conceptualized and experienced in the era of New Work.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"36 ","pages":"Article 100991"},"PeriodicalIF":8.9,"publicationDate":"2025-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143077763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-01-28DOI: 10.1016/j.jdmm.2025.100989
Xiaohong Wu , Ivan Ka Wai Lai
Based on the associative network model and dual-coding theory, this study investigates whether cartoon destination pictures containing cartoon characters and classic quotes can evoke higher emotional intensity and cartoon-induced tourism impulses in viewers. Specifically, this study examines the mediating effect of emotional intensity, while also considering the moderating effect of the classic quotes. A between-subjects 2 (presence of cartoon characters vs. absence of cartoon characters) x 2 (presence of classic quotes vs. absence of classic quotes) factorial experiment was conducted. The results show that adding cartoon characters in pictures leads to higher emotional intensity and cartoon-induced tourism impulse. The presence of classic quotes moderates the effect of pictures on emotional intensity and cartoon-induced tourism impulse, and emotional intensity mediates the interactive effect of pictures and classic quotes on cartoon-induced tourism impulse. The study contributes to cartoon-induced tourism research by investigating the effectiveness of using pictures in promoting cartoon destinations.
{"title":"How do cartoon destination pictures inspire cartoon-induced tourism? Based on the associative network model and dual-coding theory","authors":"Xiaohong Wu , Ivan Ka Wai Lai","doi":"10.1016/j.jdmm.2025.100989","DOIUrl":"10.1016/j.jdmm.2025.100989","url":null,"abstract":"<div><div>Based on the associative network model and dual-coding theory, this study investigates whether cartoon destination pictures containing cartoon characters and classic quotes can evoke higher emotional intensity and cartoon-induced tourism impulses in viewers. Specifically, this study examines the mediating effect of emotional intensity, while also considering the moderating effect of the classic quotes. A between-subjects 2 (presence of cartoon characters vs. absence of cartoon characters) x 2 (presence of classic quotes vs. absence of classic quotes) factorial experiment was conducted. The results show that adding cartoon characters in pictures leads to higher emotional intensity and cartoon-induced tourism impulse. The presence of classic quotes moderates the effect of pictures on emotional intensity and cartoon-induced tourism impulse, and emotional intensity mediates the interactive effect of pictures and classic quotes on cartoon-induced tourism impulse. The study contributes to cartoon-induced tourism research by investigating the effectiveness of using pictures in promoting cartoon destinations.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"36 ","pages":"Article 100989"},"PeriodicalIF":8.9,"publicationDate":"2025-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143077760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-01-18DOI: 10.1016/j.jdmm.2025.100990
Hasan Evrim Arici , Mehmet Ali Köseoglu
This study investigates the complex drivers behind the competitiveness of global tourism destinations, employing a comprehensive machine-learning approach to analyze data from the World Economic Forum and the UNWTO for 2019 and 2021. By utilizing decision trees, random forest algorithms, and Partial Dependence Plots (PDPs), the research identifies key factors—such as ICT Readiness, Human Resources, Non-Leisure Resources, and Price Competitiveness—that significantly influence tourism competitiveness. Key findings indicate that ICT Readiness stands out as a critical determinant across all countries, highlighting the indispensable role of digital infrastructure in the tourism sector. For the 20 leading destinations by international arrivals, non-leisure resources and human resources are pivotal, suggesting that offering a wide array of activities and maintaining a skilled workforce are essential for a competitive edge. This research contributes valuable perspectives for policymakers, industry stakeholders, and academics, enriching the global dialogue on strategies for fostering competitive and sustainable tourism industries.
{"title":"What are the most influential drivers of tourism destination competitiveness?","authors":"Hasan Evrim Arici , Mehmet Ali Köseoglu","doi":"10.1016/j.jdmm.2025.100990","DOIUrl":"10.1016/j.jdmm.2025.100990","url":null,"abstract":"<div><div>This study investigates the complex drivers behind the competitiveness of global tourism destinations, employing a comprehensive machine-learning approach to analyze data from the World Economic Forum and the UNWTO for 2019 and 2021. By utilizing decision trees, random forest algorithms, and Partial Dependence Plots (PDPs), the research identifies key factors—such as ICT Readiness, Human Resources, Non-Leisure Resources, and Price Competitiveness—that significantly influence tourism competitiveness. Key findings indicate that ICT Readiness stands out as a critical determinant across all countries, highlighting the indispensable role of digital infrastructure in the tourism sector. For the 20 leading destinations by international arrivals, non-leisure resources and human resources are pivotal, suggesting that offering a wide array of activities and maintaining a skilled workforce are essential for a competitive edge. This research contributes valuable perspectives for policymakers, industry stakeholders, and academics, enriching the global dialogue on strategies for fostering competitive and sustainable tourism industries.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"36 ","pages":"Article 100990"},"PeriodicalIF":8.9,"publicationDate":"2025-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142990497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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