Journal of Destination Marketing & Management最新文献

This study assesses 428 Taiwanese bicycle tourists’ environmental awareness, leisure involvement, perceptions of destination attributes, perceptions of value, memorable tourism experiences, continuous intention, and word-of-mouth intention, and probes into the non-linear relationships among these factors. Data analysis utilized partial least squares structural equation modeling, complemented by quadratic analysis, multi-group comparison, and an importance-performance matrix assessment. Segment-wise, this revealed two broad types of bicycle-tourist preferences and behavioral patterns, i.e., serious and casual cyclists. Further, it established that perceived destination attributes were a key mediator between antecedent variables and positive outcomes. And lastly, the results demonstrate the existence of non-linear relationships among the elements that shape bicycle-tourism experiences. These findings provide valuable insights for destination managers, and highlight how tailoring tourism services to match the unique needs of the two identified segments could yield competitive advantages and improved experiences, and ultimately bring the bicycle-tourism industry sustainable benefits.

People are exposed to a diverse range of music genres through numerous media in everyday life. Pop music, being a significant cultural symbol, has evolved into a major tourist attraction; an example is found in Korean pop (K-pop) music and its fandoms. This study aimed to examine an integrated structural model which included consumption values and their consequences. Three key domains of K-pop music consumption values were identified: character and visual performance, imitation and attachment, and message and vocal value. Interestingly, the study found that character and visual performance value were not significant influences on emotional involvement or referential reflection. Moreover, the study affirmed that music plays a substantial role in fostering familiarity with the music's country of origin, and in driving the intention to consume its products or travel within the country. Another notable finding from our study is the relative homogeneity of K-pop fans; their responses to the music did not vary significantly according to factors such as sex, age, or ethnicity.

The importance of pro-environmental behavior of tourists in nature-based public destinations is undeniable. This study investigates the role of perceived environment quality and environmental awareness on pro-environmental behavior through environmental engagement. The moderation role of social destination social responsibility on the association between environmental engagement and pro-environmental behavior is additionally examined. Based on survey responses (N = 394) from visitors of a nature-based public park (Melal Park of Sari, Iran) and using structural equation modeling, environmental engagement is introduced as a key antecedent of pro-environmental behavior. Results establish positive associations of perceived environment quality on pro-environmental behavior mediated through environmental engagement, although do not provide evidence for an indirect effect of environmental awareness on pro-environmental behavior. Destination social responsibility positively moderated the relationship between environmental engagement and pro-environmental behavior. Improving visitors' perception and impression of the park's environmental quality establishes a psychological and behavioral bond resulting in minimizing environmental damage. Merely increasing environmental awareness is insufficient to cause visitors to engage in pro-environmental behavior. Lastly, the article provides suggestions to park managers on ways to implement practical social responsibility solutions to strengthen visitors' pro-environmental behavior.

While there have been many tourism studies exploring business opportunities from online comments, research in the context of sustainable rural tourism is rare. In particular, practitioners involved in rural destinations are usually transformed from farmers who are relatively new to information technology and therefore unable to understand the voices of tourists in a timely and effective manner. Aiming to expand the literature on sustainable rural tourism, this study cuts from tourist satisfaction and proposes a mixed methodology to investigate insights for sustaining rural destinations from online comments. Specifically, the KMeans clustering algorithm is first utilized to discover service attributes that visitors value; then Importance-Performance Analysis (IPA), an effective satisfaction analysis tool, is adopted to understand tourist satisfaction; to develop specific sustainable strategies, using an advanced opinion extraction technique this work identified dissatisfaction factors of visitors. 5832 online comments of two adjacent rural destinations (i.e. Hongcun and Xidi) were crawled to validate the proposed methodology. Results show that five service attributes were discovered, including Natural environment, Price, Food, Hospitality, and Culture & heritage; Hongcun's Natural environment and Price require urgent measures, and its Food and Hospitality are at a competitive disadvantage compared to Xidi; detailed factors dissatisfying visitors were identified through opinion extraction technique, based on which specific sustainable strategies are generated for authorities and practitioners. By excavating business opportunities from online reviews via big data analysis and text mining techniques, the proposed methodology advances the academic understanding of promoting rural tourism.

This study examines the extent to which residents' perceptions and attitudes regarding a modern art festival influence their support for the event. Tourism events can affect residents' quality of life and lead to diverse levels of support among the local population. Few studies have used residents' social behavior as a variable. Exchange-based variables, such as the interaction between residents and visitors and their involvement in events, have rarely been employed in Social Exchange Theory-based research. The study identifies four clusters depending on diverse levels of exchange and support for a tourism event using exchange variables and the perceived regional revitalization, perceived impact of proximity, and support for continuing the event, as well as a variable for thought change which is specific to this study. Data were collected from residents of the twelve islands in the Seto Inland Sea of Japan where the art festival took place. The quantitative data was complemented by text-mining analysis to investigate the reasons for residents’ perceptions and attitudes.

The present study aims to understand how tourists perceive the sustainable practices adopted by hotels and rural homestays and how this impacts their well-being. The current research used a mixed-methods approach. A qualitative study explored preliminary information on the state of formal certification of prevalent sustainable practices adopted by rural homestays and hotels in India. At the same time, quantitative research used SPSS and AMOS to analyze data collected from 850 tourists. Results indicate a positive association between sustainable practices and tranquility and between tranquility and well-being. This positive association is positively moderated by mindfulness. The findings advance the existing scope of the Self-Determination Theory by applying this theory to the study of sustainable practices, tranquility, and tourists’ well-being. The findings also have implications for academicians, hotels & rural homestay operators.

This study analysed the changes in destination marketing organisation's (DMOs) marketing communications in response to the unprecedented shock of the pandemic. A total of 250,979 tweets and 44,560 replies by 113 DMOs before and during the pandemic were carefully examined using descriptive and time series analyses, topic modelling, sentiment analysis, and principal component analysis. The findings revealed four change patterns in Twitter usage: degrade, disseminate, engage, and elevate. Topic modelling identified 19 content topics and their five trends during the pandemic: falling, rebounding, maintaining, relapsing, and rising. Additionally, the four general content strategies — emotional, functional, informational, and experiential — provided a guideline and competitive landscape for DMOs to use in planning and devising their marketing communication strategies to handle such a shock. This study effectively addresses several research gaps, including the dearth of longitudinal, cross-country, and supply-side studies on crisis communications in tourism. As such, it enriches the existing body of knowledge by taking a comprehensive look at the diverse communication executions and strategies during both regular periods and crises. In doing so, it bridges the gap between theories of crisis communications and general social media communication strategies employed by DMOs.

This narrative review article contributes to the discussion on destination sustainability by focusing on cruise tourism practices. Cruise tourism is a complex industry, particularly from a destination perspective. There have been many calls for cruise tourism to become more sustainable for destinations but little consensus about what this means, or how it could be achieved. The aim of this article is to review the literature on cruise tourism destinations and to unpack the ways in which sustainability issues are framed at destination level. We have reviewed 98 peer-reviewed empirical journal articles (2015–2022). The article shows how the research literature on cruise tourism and sustainability issues has evolved over 7 years, which aspects of sustainability are considered to be most important and/or problematic and what solutions are suggested to improve the sustainability of cruise tourism. We develop three critical avenues towards sustainable cruise destinations: 1) from specific outcomes to the interconnectedness of desired practices, 2) alternatives to the growth paradigm, and 3) governing for coexistence and the commons. These critical avenues are based on the discussion of what sustainability means for cruise destinations, and translates these into pathways of future research.

Service firms can use sensory cues to provide a perception of luxury in terms of quality and service. In the area of destination branding, brand names are one of the core elements of brands that help communicate their image to a consumer in the hospitality and tourism sector. Psycholinguistics research demonstrates that linguistic cues embedded within brand names can be used to convey the image of a brand. Relying on the latest literature on psycholinguistics, branding, and hospitality services, the present study investigates the sounds and/or letters present in fictional brand names that may enhance their perception of luxury. The results demonstrate that higher-frequency sounds (e.g., i, e, f, s, v, z) appear to increase the perception of luxury brands more than lower-frequency sounds (e.g., u, o, b, d, g). Among various speech sounds, the letter v in names also increases the intention to visit luxury hospitality services (restaurants, hotels). These findings demonstrate how brands in the hospitality and tourism sectors can use certain linguistic features to signal their perception of luxury to tourists.

Rural revitalization has drawn increasing attention from the academia, public and industry. Using remote sensing imagery, semi-structured interviews and non-participant observation, this study explores the content and mechanism of rural spatial reconstruction driven by tourism development in a rural area of China through the lens of cultural connotations of rurality. Results indicate government-led tourism development has transformed the focal village from a traditional rural society based on kinship ties into a commercialized rural tourism community with economic interests at its core. The interplay of space, value, power and capital constitutes the mechanism of spatial reconstruction. Findings emphasize the importance of rurality for the sustainable development of rural tourism and have implications for both governments and developers.