Journal of Destination Marketing & Management最新文献

Despite the increasing popularity of short video platforms (SVPs) in tourism, there has been a lack of integrated theoretical understanding regarding the mechanism of how SVP users’ perceptions of social media influencers (SMIs) and quality of SVPs influence their intention to visit the destination. By combining social learning theory and the technology acceptance model (TAM), this study investigated the effectiveness of SVPs in terms of source credibility of SMIs and the quality of SVPs in inducing travel intention via attitude. Analyses with a sample of 454 respondents revealed that perceived expertise of SMIs in SVPs positively influenced attitude toward the destination. Additionally, perceived usefulness and enjoyment of short travel videos positively influenced attitude toward SVPs. Attitude toward SVPs was positively linked to attitude toward destination. Both attitudes, in turn, led to travel intention. The study also revealed that parasocial interaction moderated the relationships between perceived attractiveness and expertise and attitude toward the destination. Destination marketing organizations (DMOs) and tourism marketers are advised to focus on utilizing SMIs who show expertise and featuring informative and enjoyable videos on SVPs for their destination promotion.

Mixed reality (MR) in museums has become increasingly prevalent because of the rapid progress of digitalisation. However, there is a dearth of research examining the impact of MR on visitors' perceptions of authenticity and behaviour, particularly in relation to the role of tour guides. This paper describes a field experiment designed to compare the effects of three distinct service categories (MR only, tour guide only, and mixed service) on the experiences and behaviours of museum visitors. Based on the primary results, visitors who received mixed service or only guide service had a higher perception of objective authenticity than those who received only MR service. This higher perception of authenticity enhanced visitors’ overall experience quality, values, attitudes, and behaviours. Moreover, visitors who received mixed services perceived existential authenticity at the highest level, resulting in a higher level of experience quality. Research sheds light on the dynamic interactions among MR, guided tours, authenticity, and visitor experiences in promoting cultural heritage artefacts.

Heritage festivals are interactive spaces imbued with stimuli to evoke feelings of nostalgia. This qualitative study draws on the narratives of attendees to the Art Deco Festival in Napier, New Zealand, to examine the nostalgia experience. Through in-depth interviews and thematic analysis of festival visitors, event organisers, and local businesses, the findings reveal four distinct types of nostalgia within the festival context: historical, personal, collective, and virtual. These different types of festival nostalgia and their characteristics can be grouped into four-by-two classification: place-based and time-based nostalgia, object-based and experience-based nostalgia, individual-based and collective-based nostalgia, and direct-based and indirect-based nostalgia. This classification contributes to a more nuanced understanding of the conceptualisation and operationalisation of nostalgia which have important implications for researchers and festival management of nostalgic destinations.

Inter-organisational networking, essential for enhancing tourist destinations' performance, is often underutilised, resulting in low-density networks. To develop precise strategies for managing connectivity, it is crucial to examine stakeholders' networking behaviours – how they connect to a destination network and contribute to its structural formations within and beyond their sectors and geographic locations. This study looks at online networking forms that are qualitatively different from interpersonal contacts among organisational members. Specifically, it focuses on hyperlink networking, given its significance for the visibility of organisations and the overall destination and the credibility of tourism websites. Using social network analysis, this research identifies diverse online networking behaviours related to involvement in networking activities, link-placing and link-receiving, connections with similar and dissimilar actors, and community formation of tourism stakeholders across different sectors within a multi-destination region. The network is characterised by assembling behaviour, where many actors are connected to the network by other organisations rather than by their own linking activity. The study confirms organisations’ low involvement in networking and significant imbalances in their activities. It highlights how imbalances arise in the conjuncture of various sectors, each having a distinct role in uneven link allocation. Destination management organisations are key connectors and mediators but struggle to establish high-density within-sector connections. Public domain-related sectors are generally more active in networking than private ones. Intersectoral connections, rather than within-sector connections, are the major source of links for sectors. Stakeholders tend to connect more with actors from the same geographic area.

Covid-19's severe impacts on the tourism sector drove numerous research directions to explore resilience and define important aspects of surviving and adapting to unexpected disruptions, but relatively little exploration of tourism partnership resilience exists, despite the immense socio-economic importance of the tourism industry. This study pioneers exploration of the resilience of public-private partnerships (PPP) in the tourism sector. It endeavours to develop a framework for a resilience-based PPP through the lens of Social Capital Theory and the organizational resilience model. Drawing on an interpretive paradigm and utilizing a qualitative case study approach, the present research conducted an empirical investigation within the Egyptian tourism sector. The suggested framework provides practitioners with a tool for long-term strategy and progress evaluation to develop capacities to withstand disruptions and adapt to changing environments. Further insights into practice and theory are presented.

In today's digital world, it is crucial that Destination Management Organizations (DMOs) understand how tourists process and assimilate the information they receive through social media, whether this is posted online by the destination itself or by other users. When it comes to understanding the effectiveness of DMOs' integrated marketing communication (IMC) strategies, it is important to examine the extent to which the congruence between those online messages posted by the destination and those posted by other users (electronic word-of-mouth) influences the effectiveness of the communication. Similarly, it is also of value to understand the degree to which the use of emojis in social media messages may enhance the effect of congruence on IMC effectiveness. The scientific literature has found that tourists' responses to the information published online by the destination will depend on the type of positioning it adopts on its social media. The novelty of the present study work lies in addressing these issues from a neuroscientific perspective, using eye-tracking technology, to study (i) the user's cognitive effort (based on ocular indicators) when processing social media content and (ii) their affective evaluation of that content. A factorial experiment is conducted on a sample of 58 Facebook users. The results point to the important role played by the level of message congruence in users' information-processing and demonstrate the contextualizing effect exerted by emojis. Additionally, this study highlights the need for further research into the cognitive processing of tourism messages relative to different positioning strategies.

This study systematically conceptualizes and evaluates the dimensionality of ritualized experiences in intangible cultural heritage (ICH) tourism, a nascent and galvanizing product genre that has received scant research attention. It also investigates the interrelationships among ritualized ICH tourism experiences and other key subtle constructs of subjective vitality, self-congruity, and engagement, which are integral to the affective outcomes of cultural tourists yet under-researched in heritage settings. Structural equation modeling (SEM) of data from 357 attendees of a local fair in the heritage-rich Chinese destination of Suzhou confirmed the four-factor dimensionality of ritualized ICH tourism experiences: uniqueness, commitment, ceremoniality, and nonfunctionality. The mediating role played by self-congruity in the positive relationship between ritualized experiences and attendant engagement is also verified. This study adds to the extant research by enriching knowledge on rituality in heritage destination contexts and offering practical references for leveraging the economic and sociocultural values of the destination at large.

The main aim of this paper is to find out whether the occupancy rate of the hotels would increase or decrease with the number of listings in Airbnb in Japan. It employs a panel data gathered from annual Airbnb's listings and hotel occupancy rates, covering all 47 prefectures in Japan and 5 accommodation types for 7 years. The findings indicate that the number of Airbnb listings did not have a statistically significant impact on the overall hotel occupancy rates. Based on the type of accommodations, both Ryokan and Common Lodging House show significant results and are positively influenced by Airbnb listings. The study concludes that Airbnb does not disrupt the hotel industry and suggests easing some of the current restrictions on accommodation sharing in Japan.

Communing with nature and spending quality time in a natural environment as pollution-free as possible is an increasingly popular trend, including in the tourist industry. The restrictions on international travel and the social distancing measures imposed because of the outbreak of the Covid-19 pandemic have led to the appearance and growth of alternative in-country ways of spending one's free time. The purpose of this article is to analyse glamping-type servicesas a way of adapting to the current pandemic by the Romanian tourist sector. The attributes associated with the sustainability of the accommodation units are the most important in the minds of tourists (closeness to nature, peace and relaxation, organic environment, eco-friendly behaviour, ecological practices, ecological activities, social distancing). In Romania's case, the sustainable attributes of these locations and their high degree of safety represented the mobile for choosing them by domestic tourists. The study represents an expansion of models for the evaluation of tourist services by proposing the addition of sustainable attributes. For managerial implications, the article offers some potential development directions for glamping by rethinking the Triple Helix model.

In the aftermath of the COVID-19 pandemic, the dynamics of short-term rental demand, particularly on Airbnb, have seen pivotal shifts. Using Madrid as a case study, this research used strategic sampling to investigate changes in occupancy, housing attributes, and online reputation. Leveraging a sup-likelihood ratio test and a hedonic-type pooled panel-data Logit regression, we identified a marked structural break. Findings revealed a diminished demand-side bargaining power, resulting in increased rental prices and reduced information transparency. These results offered critical insights for tourism industry stakeholders, especially destination managers and Airbnb hosts.