Journal of Destination Marketing & Management最新文献

Sense of place primarily reflects the relationship between people and places. Dark tourism is an activity that establishes an emotional interaction between tourists and the destination. However, research on tourists' sense of place in dark tourism is scarce. Therefore, this study examines the relationship between tourists' sense of place and heritage protection in dark tourism. The results show that destination attractiveness and tourism function's contribution to the sense of place is positive and significant. Additionally, sense of place affects heritage protection positively. Furthermore, sense of place mediates the positive relationship between heritage protection and tourist involvement, destination attractiveness, as well as tourism function.

Destination choice is an important component of measuring tourism competitiveness. Although various studies have been conducted to analyze factors influencing destination choice, exploration during a health crisis (i.e. pandemic) has not been widely carried out. Besides, understanding the behavior of domestic tourists in choosing destinations during a pandemic can help tourism/destination managers prepare marketing plans to maintain destination resilience in facing a pandemic. This research was conducted to analyze the factors that influence domestic tourists in choosing tourist destinations during a pandemic. Five priority destinations in Indonesia with different characteristics were used as sample locations, while 609 domestic tourists from large cities in Indonesia were selected as respondents in this research. The results show that health and hygiene are the main factors in destination choice, while destination image and experience have no effect on tourist choices during a pandemic. Therefore, a perception of a safe destination with minimal risk of transmission needs to be built during a pandemic to increase the chances of tourists choosing a destination. This research is useful in building a tourism management strategy towards a destination that is resilient to pandemics.

This study investigates the impact of online disinformation and hate speech on a country's image, considering its implications for the destination's image and tourism prospects. Utilizing the theoretical lens of soft power, the study performs a macro-level empirical analysis across 56 countries on the influence of a diverse array of online disinformation variants and hate speech on the nation's brand image. The results from the configurational analysis demonstrate the increasing dominance of state and partisan factions-led disinformation, which collectively impact the nation's image. The findings also shed light on the diminishing role of foreign disinformation, while the ancillary function of online hate emphasizes the significance of disinformation amplified hate speech, which has become increasingly commonplace in global political discourse, with such disinformation campaigns using hate speech as an amplification strategy. The study contributes to contemporary tourism research, which underscores the vitality of the country's image to tourism and offers recommendations to destination marketing organizations towards intensifying efforts to preserve the country's image.

In the wake of the COVID-19 pandemic, ‘regenerative tourism’ has emerged as a promising alternative to the unsustainable growth paradigm underpinning traditional tourism practices. While this topic is increasingly explored in conceptual terms, what this approach means conceptually and in practice for a range of destination management stakeholders remains unclear. The present study analysed the meanings, conceptualisations and practices associated with regenerative tourism for destination planners in Aotearoa New Zealand. Eighteen interviews were conducted with a diverse range of destination planners at regional and national levels. The findings indicate that regenerative tourism involves improving places, which comprises giving back to communities economically, socially and culturally, and enhancing local environments; as well as fostering a connection with place for both visitors and local residents, and focusing on how tourism can improve quality of life (human and nonhuman) for future generations. Other prominent themes include the holistic and interconnected nature of regenerative tourism practices; and the importance of shifting mindsets and tourism practices from mechanistic and siloed, to those aligned with living systems approaches. Another key finding was destination planners' ambivalence towards the regenerative tourism concept, which ranged from a sense of uncertainty and vagueness about this approach to strong sentiments of resistance. Further studies, particularly those that integrate indigenous worldviews, are needed to consolidate our understanding of regenerative tourism approaches in practice.

The use of blockchain technology (BT) is transforming consumer behavior and enhancing business values, but its role in the context of mobile food delivery applications (MFDAs) is underexplored. Therefore, this study utilizes stimulus–organism–response theory to determine consumers' willingness to pay more (WPM) and behavioral intention to use BT-enabled MFDAs. The empirical analysis was conducted using the structural equation modeling approach. The findings establish that traceability, transparency, and privacy assurance positively influence consumers' perceived values. Furthermore, IT knowledge positively moderates the relationships between privacy assurance, traceability, and perceived value. Further, perceived value positively impacts WPM and behavioral intention. Finally, consumers' trust in BT moderates the relationships between perceived value, WPM, and behavioral intention to use BT-enabled MFDAs. MFDA platforms should ensure the applicability of BT on a priority basis and operationalize it to meet consumers’ needs and demands.

Knowledge of how people love and behave out of love for a destination brand is limited. Thus, this study explores the antecedents and outcomes of destination brand love, which considers the moderating effects of social experiences (social exclusion vs. inclusion). The findings of this study reveal that consumption authenticity, which comprises brand, intrapersonal, and existential authenticity, has a positive effect on destination brand love. Additionally, destination brand love positively influences destination brand defense, advocacy, and resistance to negative information. Notably, this study highlights the varying roles of social exclusion and inclusion in shaping the relationship between destination brand love and its antecedents and consequences. The study results offer valuable insights into the factors that drive destination brand love, its impact on related behaviors, and the role of social experiences in this relationship. These findings have significant implications for destination branding strategies and marketing efforts to enhance destination brand love and its outcomes.

The aim of this work is to unveil the relationships between the socio-demographic profile of tourists attracted by flamenco shows and their opinions and perceptions about the importance of music in general and flamenco in particular as a motivation to travel, their interest and preference for flamenco and flamenco shows. The methodology employed is an artificial neural network to estimate a specific socio-demographic profile of tourists interested in attending flamenco shows, taking as the basis the prearranged input values, that is, the responses to Likert questions gathered through a survey. The network allows these responses to be customised, obtaining a “composite sketch” of the tourists’ socio-demographic profile determined based on these responses.

To remain sustainable, parks must develop a distinct personality that proactively differentiates from the competition, attracts visitors and tourism dollars. This research develops a scale for the personality of parks across three countries. Qualitative research with six focus groups and two expert panels initially proposed a seven-factor park personality scale, which identified the tranquil, genuine, exciting, competent, rugged, sophisticated and contemporary attributes. Quantitative research with three field studies identified the tranquil, genuine and exciting personality of national parks as well as the tranquil, genuine, exciting and competent personality of urban parks in Australia (N = 216), USA (N = 188) and China (N = 277). Theoretically, the developed park personality scale suggests applicability across different park types and countries. Methodologically, the scale development offers a more realistic approach to making discrete choices. Managerially, the scale presents practitioners an instrument for pinpointing the most appealing park personality attributes that facilitate positive visitor connections and repeat visitation.

The emergence and rise of social media have affected how companies address consumers, taking particular relevance in some sectors, such as hospitality. Despite this importance in the research literature, there needs to be more delimitation and understanding of social media's impact, specifically in the hospitality sector. Thus, this paper objective to learn about the evolution of social media research in hospitality and identify the main themes of interest in this research field. To this end, bibliometric analysis has been carried out using SciMAT software of 985 papers published from 2009 to March 31, 2023, on the Web of Science (WoS) platform referring to this research field. The main results show the relationship between user-generated and shared content and consumer satisfaction, particularly relevant to the hotel sector. In management and marketing in the hospitality sector, the focus on innovation and the implementation of new destination-oriented technologies stand out. It is also worth mentioning the relevance of engagement oriented to social networks related to the experiences and behaviour of consumers.

Botanical gardens are important tourist destinations, but their destination marketing strategies have historically received little attention. Among the most recognizable effort of destination marketing, picture postcards and their motifs give insight into previous strategies. In this analysis, I analyzed the motifs and style of the postcards produced by the Botanical Garden Munich-Nymphenburg over the past hundred years, using a sample of 247 picture postcards. The most promotion was conducted between 1930 and 1945. The favored composition techniques were photographs from the eye-level perspective (93%), photographs set in an asymmetric frame (82%), photographs depicting a landscape orientation (59%), and black and white photographs (55%). Postcards featuring the greenhouses were the leading motif and focused on exotic flowers, such as orchids and cacti. Postcards from the outdoor part of the garden tended to focus on the alpinum and ornamental beds. Clear support was found that everybody-can-take motifs were preferred, best for word-of-mouth recommendation and tourism-for-everyone.