Public Relations Review最新文献_第9页

Does quality matter? Understanding quality of communication consulting from a client and consultant perspective 质量重要吗？从客户和顾问的角度理解沟通咨询的质量

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-06-01 Epub Date: 2025-04-03 DOI: 10.1016/j.pubrev.2025.102563

Daniel Ziegele, Caroline Siegel, Ansgar Zerfass

The multiplicity of changes in the technological, societal, political, and economic environment challenge public relations leaders in many ways. They have to review current practices, update managerial processes, and think about new ways to reach out and communicate with stakeholders. This requires knowledge which is seldom available internally and leads to a rising demand for external communication consulting. Against this background, the question of consulting quality is intensively discussed within the profession but has, so far, been largely neglected by public relations research. To fill this gap, 60 qualitative interviews with elite consultants and public relations executives were conducted to answer research questions about the understanding of communication consulting (RQ1) and the quality of communication consulting (RQ2) by consultants and clients. Contrary to theory-based expectations, neither a common conceptual understanding of communication consulting nor a differentiated, multidimensional understanding of the quality of communication consulting could be identified. Instead, twelve fundamental problems can be pointed out and four underlying causes are discussed. The article offers a fundamental review of the understanding of quality in communication consulting, which is based on an interdisciplinary approach, conceptual quality characteristics, and qualitative findings from a large-scale interview study.

技术、社会、政治和经济环境的多样性变化在许多方面挑战公共关系领导者。他们必须审查当前的实践，更新管理流程，并考虑与利益相关者接触和沟通的新方法。这需要内部很少能获得的知识，并导致对外部沟通咨询的需求不断增加。在这种背景下，咨询质量问题在这个行业内得到了广泛讨论，但到目前为止，公共关系研究在很大程度上忽视了这个问题。为了填补这一空白，我们对精英咨询师和公关主管进行了60次定性访谈，以回答咨询师和客户对沟通咨询（RQ1）和沟通咨询质量（RQ2）的理解的研究问题。与基于理论的期望相反，既没有对沟通咨询的共同概念理解，也没有对沟通咨询质量的差异化、多维理解。相反，可以指出十二个基本问题，并讨论四个潜在的原因。本文基于跨学科研究方法、概念质量特征和大规模访谈研究的定性结果，对沟通咨询中对质量的理解进行了基本回顾。

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引用次数: 0

The role of social media influencers in nation branding and relationship building with foreign audiences 社交媒体影响者在国家品牌和与外国观众建立关系中的作用

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-06-01 Epub Date: 2025-03-31 DOI: 10.1016/j.pubrev.2025.102570

Heijin Lee, Saleem Alhabash

Partnering with social media influencers (SMIs) has extended to nearly all sectors, including nation branding and public diplomacy. However, limited research has focused on how influencers negotiate their identities and formulate strategies to communicate with international audiences. This study conducted in-depth interviews with 12 Korean SMIs targeting Chinese audiences to investigate the role of individual SMIs in international strategic communication. Specifically, it examines how SMIs collaborate with the government and negotiate their national identity to interact and build relationships with foreign publics. Based on the transactional model of communication as a framework, our analysis demonstrates how SMIs take the characteristics of self, listeners, messages, channels and context into account for crafting their communication strategies. These findings underscore the importance of mutuality and reciprocity, highlighting that understanding the cultural and social contexts of the target audiences’ country is crucial. Incorporating cultural exchange messages can increase audiences’ perceived authenticity of the message and amplifies the impact of international influencers’ strategic communication in nation branding and relationship-building with foreign publics. The findings are discussed in relation to advancing the role of SMIs in nation branding and relationship building with foreign publics.

与社交媒体影响者（SMIs）的合作已经扩展到几乎所有领域，包括国家品牌和公共外交。然而，有限的研究集中在影响者如何协商他们的身份，并制定与国际受众沟通的策略。本研究对12家以中国为目标受众的韩国smi进行了深度访谈，以调查个别smi在国际战略沟通中的作用。具体而言，它研究了中小企业如何与政府合作，并就其国家身份进行谈判，以与外国公众互动和建立关系。以沟通的交易模型为框架，我们的分析展示了smi如何在制定沟通策略时考虑到自我、听众、信息、渠道和上下文的特征。这些发现强调了相互和互惠的重要性，强调了了解目标受众所在国家的文化和社会背景是至关重要的。融入文化交流信息可以增加受众对信息的感知真实性，并放大国际影响者的战略传播对国家品牌和与外国公众建立关系的影响。研究结果与促进中小企业在国家品牌和与外国公众建立关系方面的作用有关。

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引用次数: 0

Sustainability and internal communication: Leveraging employee green behaviors 可持续发展与内部沟通：利用员工的绿色行为

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-06-01 Epub Date: 2025-04-01 DOI: 10.1016/j.pubrev.2025.102565

Ruoyu Sun , Yeunjae Lee , Enzhu Dong

This study aims to investigate the impacts of internal environmental sustainability communication and green transformational leadership on employees’ green behaviors. By integrating research on internal communication and transformational leadership with relationship management theory and role theory, this study identifies the mediating roles of communal organization-employee relationships and employees’ role clarity. An online survey of hospitality sector employees in the U.S. was conducted. The findings reveal that internal environmental sustainability communication enhances employees’ clarity of their roles in organizations’ environmental sustainability initiatives, which, in turn, promotes their green behaviors. In addition, green transformational leadership not only improves employees’ role clarity but also fosters their communal relationships with organizations, thereby facilitating green behaviors. Theoretical and practical implications are discussed.

本研究旨在探讨内部环境可持续性沟通和绿色变革型领导对员工绿色行为的影响。本研究通过将内部沟通和变革型领导的研究与关系管理理论和角色理论相结合，确定了社区组织-员工关系对员工角色清晰度的中介作用。对美国酒店业员工进行了一项在线调查。研究发现，内部环境可持续性沟通提高了员工对其在组织环境可持续性倡议中的角色的清晰度，从而促进了他们的绿色行为。此外，绿色变革型领导不仅提高了员工的角色清晰度，还促进了员工与组织的社区关系，从而促进了绿色行为。讨论了理论和实践意义。

引用次数: 0

Revitalizing city branding through concerts? Fandom, passionate publics, and public relations of the TFBoys’ concert in Xi’an 通过音乐会重振城市品牌？TFBoys西安演唱会的粉丝圈、热情的公众、公关

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-06-01 Epub Date: 2025-04-01 DOI: 10.1016/j.pubrev.2025.102567

Hongyu Zhu , Zizhong Zhang

Guided by the cultural–economic model (CEM), this study employs structural topic modeling (STM) and critical discourse analysis (CDA) to explore the relationship between city branding and passionate publics, including fans, residents, and tourists. Revitalizing city images by hosting concerts has become a strategic choice for major cities in post-pandemic China. The TFBoys Ten-Year Anniversary Concert, held in Xi’an in August 2023, exemplifies this strategy. However, it also tested the city’s public relations capabilities. An analysis of 13,619 concert-related Weibo posts reveals that fandom-driven city branding created a triangular relationship among the government, fans, and nonfans at the regulatory level, with city and tourism branding authorities seeking to reduce tensions among these groups to facilitate interest-serving communication. In terms of the representation and identity elements core to public relations practices, there were conflicts and integration among city branding, fandom culture, and the rights of residents and tourists. The direct economic benefits of the fan economy are well recognized in the production and consumption chain. The indirect growth of cultural tourism has led the government to intervene in urgent incidents and public relations crises arising from concerts, playing a mediating role in conflict resolution. This study contributes to the understanding of city public relations based on social media by examining the dynamics of urban branding driven by fans and other passionate publics.

本研究以文化经济模型（CEM）为指导，运用结构话题模型（STM）和批评话语分析（CDA），探讨城市品牌化与热情公众（包括粉丝、居民和游客）之间的关系。举办音乐会重塑城市形象已成为疫情后中国各大城市的战略选择。2023年8月在西安举行的TFBoys十周年演唱会就是这一战略的例证。然而，它也考验了这座城市的公关能力。一项对13619条与演唱会相关的微博的分析显示，在监管层面，粉丝驱动的城市品牌在政府、粉丝和非粉丝之间创造了一种三角关系，城市和旅游品牌主管部门试图减少这些群体之间的紧张关系，以促进利益沟通。在公共关系实践的代表性和身份要素方面，城市品牌、粉丝文化、居民和游客的权利之间既有冲突又有融合。风扇经济的直接经济效益在生产和消费链条上得到了广泛认可。文化旅游的间接增长导致政府介入音乐会引发的紧急事件和公共关系危机，在解决冲突中发挥调解作用。本研究通过考察粉丝和其他热情公众推动的城市品牌动态，有助于理解基于社交媒体的城市公共关系。

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引用次数: 0

Channeling passion: Social media influencers as organizational listening agents 引导激情：社交媒体影响者作为组织倾听代理人

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-06-01 Epub Date: 2025-04-03 DOI: 10.1016/j.pubrev.2025.102566

Hanna Reinikainen , Taina Erkkilä

During the past 20 years, the practice of public relations has undergone a radical transformation as organizations now operate in a multi-forum digital environment where a multitude of passionate voices are striving to be heard – hence the calls for organizational listening. At the same time, social media influencers have appeared as prominent intermediaries between organizations and their publics. This article combines literature on influencer relations and organizational listening, and through a case study method, suggests how passionate social media influencers could be harnessed to serve organizational listening and contribute to the strategic alignment of organizations. We propose that influencers could offer organizations not only attractive opportunities for online promotion through their content creation, but also act as ‘listening agents’, as advocates for their followers, and as extensions to organizations’ voicing and listening architectures. By channeling their passion and the ideas, thoughts, and sentiments of passionate publics, influencers can help organizations align and develop their communication, operations, and even performance in the tumultuous digital environment.

在过去的20年里，公共关系的实践经历了根本性的转变，因为现在的组织在一个多论坛的数字环境中运作，在这个环境中，许多充满激情的声音都在努力被听到——因此呼吁组织倾听。与此同时，社交媒体影响者已经成为组织与其公众之间的重要中介。本文结合了影响者关系和组织倾听方面的文献，并通过案例研究方法，提出了如何利用充满激情的社交媒体影响者来服务组织倾听，并为组织的战略协调做出贡献。我们建议网红不仅可以通过他们的内容创作为组织提供有吸引力的在线推广机会，而且还可以作为“倾听代理人”，作为其追随者的倡导者，以及作为组织发声和倾听架构的延伸。通过引导他们的激情以及充满激情的公众的想法、思想和情感，有影响力的人可以帮助组织在动荡的数字环境中协调和发展他们的沟通、运营甚至绩效。

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引用次数: 0

Theorizing forgotten crisis publics: COVID long haulers’ information marginalization 被遗忘的危机公众的理论化：COVID 长途运输者的信息边缘化

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-06-01 Epub Date: 2025-03-18 DOI: 10.1016/j.pubrev.2025.102556

Brooke Fisher Liu , Duli Shi , Beth St. Jean , Jane Behre , Miranda Downey

An estimated 400 million people live with long COVID. Long COVID is a chronic condition with more than 200 symptoms, many of them debilitating. Alarmingly, there are no universal treatments or cures, and research communities have inadequately addressed the communicative practices and information needs of COVID long haulers. We extend theorizing on forgotten publics and information marginalization through a cross-disciplinary, mixed methods study. We conducted a survey of 135 COVID long haulers in the U.S. and 29 follow-up interviews. Findings reveal that COVID long haulers have experienced four contextual conditions that lead to information marginalization: information accessibility, information trust, knowledge, and confidence. These contextual conditions contribute to the information barriers that COVID long haulers face: (1) challenges in accessing information, (2) psychological barriers, (3) low quality information, and (4) lack of social support. In response, COVID long haulers engage in a variety of defensive information practices, including doing their own research, joining support groups, sharing lived experiences, self-advocating, bending the rules, and giving grace to build resilience. Overall, this study extends public relations and information studies theory, offering insights into supporting marginalized communities during and after crises.

据估计，全球有 4 亿人患有长期慢性阻塞性肺病。长期慢性阻塞性肺气肿是一种慢性疾病，有 200 多种症状，其中许多使人衰弱。令人震惊的是，目前还没有普遍的治疗方法或疗法，研究界也没有充分关注长期慢性阻塞性肺病患者的交流实践和信息需求。我们通过一项跨学科的混合方法研究，扩展了关于被遗忘的公众和信息边缘化的理论。我们对美国 135 名 COVID 长途运输者进行了调查，并进行了 29 次后续访谈。研究结果显示，COVID 长途运输者经历了导致信息边缘化的四种环境条件：信息获取、信息信任、知识和信心。这些环境条件造成了 COVID 长途运输者面临的信息障碍：（1）获取信息方面的挑战，（2）心理障碍，（3）低质量信息，（4）缺乏社会支持。作为回应，COVID 长途运输者采取了各种防御性信息措施，包括自己做研究、加入支持小组、分享生活经历、自我辩护、曲意逢迎、给予宽容以建立复原力。总之，这项研究扩展了公共关系和信息研究理论，为在危机期间和危机之后支持边缘化社群提供了见解。

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引用次数: 0

Strategic communication and value creation: A process theoretical understanding of value formation in strategic communication management 战略传播与价值创造：战略传播管理中价值形成的过程理论认识

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-06-01 Epub Date: 2025-03-27 DOI: 10.1016/j.pubrev.2025.102559

Rickard Andersson

Demonstrating how strategic communication management creates value has long been considered a key challenge for communication departments and managers. Theorizing and explaining how strategic communication creates value and how this value can be demonstrated has, therefore, emerged as a central research concern in public relations and strategic communication. While extant literature acknowledges the importance of creating stakeholder and societal impact, researchers have primarily approached and discussed value creation from an organizational point of view, mainly focusing on explicating how strategic communication creates value for organizations. As a first step toward a broader understanding of value creation, this conceptual article proposes a process theoretical understanding of the socially and culturally embedded value formation process in strategic communication management. The article introduces concepts such as value identification, conjectured value, realized value, value slippage, and value capture to the public relations and strategic communication literature. The article aims to offer a starting point for a more nuanced understanding of socially and culturally embedded value formation and to inspire knowledge-advancing research and theorizing in public relations and strategic communication.

长期以来，证明战略传播管理如何创造价值一直被认为是传播部门和管理者面临的一个关键挑战。因此，理论化和解释战略传播如何创造价值以及如何证明这种价值已经成为公共关系和战略传播研究的核心问题。虽然现有文献承认创造利益相关者和社会影响的重要性，但研究人员主要是从组织的角度来探讨和讨论价值创造，主要集中在解释战略沟通如何为组织创造价值。作为更广泛地理解价值创造的第一步，这篇概念性文章提出了对战略沟通管理中社会和文化嵌入的价值形成过程的过程理论理解。本文将价值识别、推测价值、实现价值、价值滑移、价值获取等概念引入公共关系与战略传播文献。本文旨在为更细致入微地理解社会和文化嵌入的价值形成提供一个起点，并激发公共关系和战略传播领域的知识推进研究和理论。

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引用次数: 0

The category work of custodians: Passionate publics and online reviews 保管人的分类工作：热情的公众和在线评论

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-06-01 Epub Date: 2025-02-20 DOI: 10.1016/j.pubrev.2025.102546

Anna E. Hartman , Carys Fisser , Rohan Venkatraman , Erica Coslor

This paper explores reviewers as a passionate public, examining their category work in the construction of online reviews within an institutionalized market category: whisky. Centering on the discursive aspects of cultural intermediation in market shaping, we examine the emotion-oriented rhetorical evaluations in online whisky reviews from a US-based alcohol retailer (BevMo.com). Using qualitative analysis of 403 user reviews spanning 99 whisky products (e.g., Scotch, bourbon), this study examines whisky reviewers as a type of passionate public and highlights how their passion for category knowledge also fuels the discursive (re)production of category meanings through its display. Reviewers draw on institutionalized category knowledge to establish credibility in their own member identity construction, while also enacting discursive category work by reproducing market category norms through their demonstrated expertise. Our primary theoretical contribution is the identification of reviewers as a passionate public, theorizing their engagement as a form of category custodianship, a process shaped by both positive and negative emotions. We identify four distinct category work practices in their reviews: (1) authenticating, (2) tutoring, (3) valorizing and (4) matchmaking. We conceptualize ‘category custodians’ as an understudied form of cultural market intermediary who perform a dual producer–consumer role as an outcome of their passionate engagement. This study contributes to the socio-cultural turn in public relations scholarship, arguing that a category lens provides a valuable framework to conduct future research on salient issues with academic and managerial implications.

本文探讨了评论者作为一个充满激情的公众，在一个制度化的市场类别：威士忌中，考察了他们在在线评论建设中的类别工作。以市场塑造中文化中介的话语方面为中心，我们研究了来自美国酒精零售商（BevMo.com）的在线威士忌评论中以情感为导向的修辞评价。通过对99种威士忌产品（如苏格兰威士忌、波旁威士忌）的403条用户评论进行定性分析，本研究将威士忌评论者视为一种充满激情的公众，并强调了他们对品类知识的热情如何通过其展示推动品类意义的话语（再）生产。审稿人利用制度化的范畴知识在他们自己的成员身份建构中建立可信度，同时也通过他们展示的专业知识通过复制市场范畴规范来制定话语范畴工作。我们的主要理论贡献是将审稿人视为充满激情的公众，将他们的参与理论化为一种类别监管形式，这是一个由积极和消极情绪共同塑造的过程。我们在他们的评论中确定了四个不同类别的工作实践：(1)认证，(2)辅导，(3)评估和(4)配对。我们将“类别保管人”概念化为一种未被充分研究的文化市场中介形式，作为他们热情参与的结果，他们扮演着双重生产者-消费者的角色。这项研究有助于公共关系学术的社会文化转向，认为类别视角为开展具有学术和管理意义的突出问题的未来研究提供了一个有价值的框架。

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引用次数: 0

Performative gesture or genuinely supportive? Workplace responses to the 2020 racial injustice movement 表演的姿态还是真诚的支持？职场对2020年种族不公正运动的反应

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-06-01 Epub Date: 2025-04-01 DOI: 10.1016/j.pubrev.2025.102561

Lauren Collier-Spruel , Ann Marie Ryan , Sarah Kuang

In the wake of racial injustice protests, corporations communicated their commitment to diversity and inclusion. The present paper describes textual analyses of organizational anti-racism statements released in the period following the murder of George Floyd and a survey of employee perceptions of communication. The review of statements indicated that strategic ambiguity was employed in describing events, harms, diversity, and planned actions, and organizations seldom addressed their internal initiatives, rarely mentioned internal accountability practices for ensuring racial justice, and many did not specifically mention their Black employees. In the survey study, Black employees felt more negatively about an absence of communication than non-Black employees and held more positive work attitudes in organizations with more credible communication. Implications for research on the credibility of corporate social advocacy efforts as well as practical suggestions for communication around these efforts are discussed.

在种族不公正抗议之后，公司传达了他们对多元化和包容性的承诺。本论文描述了在乔治·弗洛伊德被谋杀后发布的组织反种族主义声明的文本分析和员工对沟通的看法的调查。对声明的审查表明，在描述事件、危害、多样性和计划行动时采用了战略模糊性，组织很少处理其内部倡议，很少提及确保种族公正的内部问责做法，许多组织没有特别提到他们的黑人员工。在调查研究中，黑人员工对缺乏沟通的感受比非黑人员工更消极，在沟通更可信的组织中，黑人员工持有更积极的工作态度。本文还讨论了企业社会倡导工作可信度研究的意义，以及围绕这些工作进行沟通的实际建议。

引用次数: 0

Public information officers’ use of social media monitoring: An updated analysis of current practice 公共信息官员使用社会媒体监测：对当前实践的最新分析

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-03-01 Epub Date: 2025-01-20 DOI: 10.1016/j.pubrev.2025.102539

Carla White, Shelby Luttman, Elizabeth Johnson Avery

Identifying best practices for efficient yet effective social media listening and use among PIOs with limited resources is pressing given the pervasiveness of health dis- and misinformation. This study examines the practice of social media monitoring by public information officers (PIOs) at public health departments across the United States. The current study updates previous work (Avery, 2017) and explores the relationships between PIOs’ time spent on social media management and monitoring as well as the effects of available time, financial, and personnel resources on use. The perceived impact of social media on the spread of health misinformation is discussed as well as the gaps between perceived benefits of social media monitoring and its practice. Recommendations include increasing the prioritization of social monitoring within public health departments to combat health misinformation online.

鉴于卫生谣言和错误信息的普遍存在，迫切需要在资源有限的非政府组织中确定高效而有效地倾听和使用社会媒体的最佳做法。本研究考察了美国公共卫生部门的公共信息官员（PIOs）对社交媒体的监测实践。目前的研究更新了以前的工作（Avery, 2017），并探讨了PIOs在社交媒体管理和监控上花费的时间以及可用时间、财务和人力资源对使用的影响之间的关系。讨论了社交媒体对健康错误信息传播的感知影响，以及社交媒体监测的感知利益与实践之间的差距。建议包括在公共卫生部门内增加社会监测的优先次序，以打击网上的卫生错误信息。

引用次数: 0