The rapid growth of ride-hailing services has transformed urban mobility in Dhaka, offering flexible transportation alternatives while creating new employment opportunities for drivers. However, the sustainability of this employment model remains uncertain, as evidenced by the recent closures of popular ride-hailing platforms like Shohoz Ride, which struggled to maintain operations despite early success. This study aims to investigate the factors that influence drivers' decisions to remain in the ride-hailing sector in Dhaka. Using ordered logistic regression analysis, this research examines the role of socio-economic, demographic, and built environmental variables—including education level, marital status, years of experience, vehicle ownership, comfort with road conditions, the impact of traffic congestion and waiting time – on driver retention. The findings reveal that drivers with higher education, urban backgrounds, and personal vehicles are less likely to stay in the industry, as they often have access to more stable and lucrative job opportunities. In contrast, drivers with more experience and rental vehicles, as well as who are comfortable navigating Dhaka's traffic conditions, exhibit a higher likelihood of continuing in the sector. Furthermore, the study highlights the significant impact of Dhaka's severe traffic congestion, which reduces the number of trips drivers can complete and adversely affects their earnings and job satisfaction. Based on these findings, the study recommends policy interventions such as improving road infrastructure, developing waiting zones, providing incentives for experienced and rental vehicle drivers, and offering greater flexibility in ride-hailing models. By addressing these challenges, policymakers and ride-hailing companies can improve driver retention, promote industry sustainability, and contribute to the long-term growth of Dhaka's ride-hailing sector.
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