Most pedestrian fatalities occur at night, and poor conspicuity has been identified as a critical problem. Recent evidence suggests that road users typically do not appreciate the conspicuity benefits of enhancing contrast, incorporating retroreflectivity, and configuring retroreflective markers in a biological motion configuration. This experiment investigated the efficacy of an educational video aimed to educate road users regarding relevant safety-critical principles that impact the nighttime conspicuity of pedestrians. Fifty-four college students (mean age = 19.2 ± 1.2 years) were randomly assigned to either watch the video (intervention; n = 27) or not (control; n = 27). Participants selected photographs from a series of arrays to provide quantitative judgments of the nighttime visibility of a pedestrian wearing each of five clothing configurations. Relative to the control group, those who watched the video (1) appropriately estimated shorter recognition distances for clothing configurations that did not include retroreflective markings, and (2) appropriately estimated longer recognition distances for configurations that included retroreflective markings configured to highlight biological motion. Further, this pattern was also present in participants' ratings of safety and visibility and in their rankings of the visibility of the clothing configurations. In addition, participants who watched the video demonstrated a better understanding of critical concepts regarding pedestrian conspicuity at night. Overall, these results provide strong support for using a video to help road users understand (1) the dangers of interacting with traffic at night, and (2) simple and inexpensive ways to maximize their own conspicuity to approaching drivers at night.
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