Pub Date : 2023-09-09DOI: 10.1177/00472875231195062
Lujun Su, Zeyue Lai, Yinghua Huang
Souvenir shopping has always been a subject of significant tourism research, but the impact of different purchase channels, including the Internet, on tourists’ souvenir purchase behavior has been largely ignored. This study proposes that the dual channel of souvenir purchase positively affects tourists’ purchase intention through the serial mediation of perceived convenience and perceived usefulness, and the offline single channel positively affects tourists’ purchase intention through the serial mediation of perceived scarcity and perceived value. The results also revealed that when the authenticity of souvenirs is low, only the dual-channel path plays a role in the model, it has a positive effect on purchasing intention through perceived convenience and perceived usefulness. Conversely when the authenticity of souvenirs is high only the offline single-channel path works, and perceived convenience and perceived usefulness play a sequential mediating role. Important theoretical contributions and practical implications are offered for souvenir merchants’ marketing and decision-making.
{"title":"How do Tourism Souvenir Purchasing Channels Impact Tourists’ Intention to Purchase? The Moderating Role of Souvenir Authenticity","authors":"Lujun Su, Zeyue Lai, Yinghua Huang","doi":"10.1177/00472875231195062","DOIUrl":"https://doi.org/10.1177/00472875231195062","url":null,"abstract":"Souvenir shopping has always been a subject of significant tourism research, but the impact of different purchase channels, including the Internet, on tourists’ souvenir purchase behavior has been largely ignored. This study proposes that the dual channel of souvenir purchase positively affects tourists’ purchase intention through the serial mediation of perceived convenience and perceived usefulness, and the offline single channel positively affects tourists’ purchase intention through the serial mediation of perceived scarcity and perceived value. The results also revealed that when the authenticity of souvenirs is low, only the dual-channel path plays a role in the model, it has a positive effect on purchasing intention through perceived convenience and perceived usefulness. Conversely when the authenticity of souvenirs is high only the offline single-channel path works, and perceived convenience and perceived usefulness play a sequential mediating role. Important theoretical contributions and practical implications are offered for souvenir merchants’ marketing and decision-making.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136192346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-07DOI: 10.1177/00472875231194275
Shu-Ning Zhang, Wenqi Ruan, Yong-Quan Li, Rui Li, Mei-Yu Wang
Cultural distortion risk (CDR) threatens and challenges the cultural sustainability of heritage sites. This study adopted a sequential exploratory mixed-method design comprising grounded theory and fuzzy-set qualitative comparative analysis (fsQCA) to analyze the influencing factors, formation process, and avoidance paths of cultural distortion risk. The results indicate that CDR is caused by the “institution-market-production” framework, which involves eight influencing factors and 21 indicators. There are no necessary conditions for CDR formation, but weak cultural production plays a universal core role in forming high CDR. Moreover, our study highlights that the generation logic of CDR consists of four configurations and that the avoidance paths cover three configurations. These findings clarify the generation mechanism of CDR and expand the theoretical system of cultural sustainability research from a risk perspective. Heritage sites can use 21 indicators to reduce the cultural distortion risks by establishing institutional guarantee mechanisms and strengthening multiparty collaborative governance.
{"title":"How to Avoid the Cultural Distortion Risk at Heritage Sites? A Configuration Analysis Perspective","authors":"Shu-Ning Zhang, Wenqi Ruan, Yong-Quan Li, Rui Li, Mei-Yu Wang","doi":"10.1177/00472875231194275","DOIUrl":"https://doi.org/10.1177/00472875231194275","url":null,"abstract":"Cultural distortion risk (CDR) threatens and challenges the cultural sustainability of heritage sites. This study adopted a sequential exploratory mixed-method design comprising grounded theory and fuzzy-set qualitative comparative analysis (fsQCA) to analyze the influencing factors, formation process, and avoidance paths of cultural distortion risk. The results indicate that CDR is caused by the “institution-market-production” framework, which involves eight influencing factors and 21 indicators. There are no necessary conditions for CDR formation, but weak cultural production plays a universal core role in forming high CDR. Moreover, our study highlights that the generation logic of CDR consists of four configurations and that the avoidance paths cover three configurations. These findings clarify the generation mechanism of CDR and expand the theoretical system of cultural sustainability research from a risk perspective. Heritage sites can use 21 indicators to reduce the cultural distortion risks by establishing institutional guarantee mechanisms and strengthening multiparty collaborative governance.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2023-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42012619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.1177/00472875231195731
Wenqi Ruan, Yan Zhou, Yong-Quan Li, Xinwei Su, Shu-Ning Zhang, Fang Deng
The communication of unethical destination incidents (UDIs) through social media can be quite complex. Interestingly, the relationship between information forms of UDIs and users’ online behavior has been grossly ignored, especially in the case of secondary crisis communication (SCC). We investigate the heterogeneous impact of UDIs’ information forms on SCC rooted in the Defleur model of communication. Results from three experimental studies revealed that UDIs in video form elicit higher levels of presence and SCC than those in image-text and text forms. Risk perception and anger are important guiding factors in this process. In brief, the diffusion process of UDIs includes the three stages of reception, transformation, and transmission. The study’s findings suggest a new perspective for understanding destination crisis communication and offer practical implications for alleviating the negative impact of destination crisis.
{"title":"Spread the Word: Secondary Crisis Communication of Unethical Destination Incidents via Social Media","authors":"Wenqi Ruan, Yan Zhou, Yong-Quan Li, Xinwei Su, Shu-Ning Zhang, Fang Deng","doi":"10.1177/00472875231195731","DOIUrl":"https://doi.org/10.1177/00472875231195731","url":null,"abstract":"The communication of unethical destination incidents (UDIs) through social media can be quite complex. Interestingly, the relationship between information forms of UDIs and users’ online behavior has been grossly ignored, especially in the case of secondary crisis communication (SCC). We investigate the heterogeneous impact of UDIs’ information forms on SCC rooted in the Defleur model of communication. Results from three experimental studies revealed that UDIs in video form elicit higher levels of presence and SCC than those in image-text and text forms. Risk perception and anger are important guiding factors in this process. In brief, the diffusion process of UDIs includes the three stages of reception, transformation, and transmission. The study’s findings suggest a new perspective for understanding destination crisis communication and offer practical implications for alleviating the negative impact of destination crisis.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48033266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-31DOI: 10.1177/00472875231195734
Connor Clark, Gyan P. Nyaupane
Despite increased militarization along international borders, border communities share elements of natural and cultural heritage. This shared heritage invokes a form of solidarity whose influence on cross-border tourism and bordering processes is understudied. The purpose of this study is to analyze how community solidarity influences tourism and border processes at the highly militarized U.S.-Mexico border by using photo-elicitation. Data were collected from 21 participants from Mexico and the U.S. A direct and indirect analysis of the interviews and photos found major themes and common focal points within photos, and the findings demonstrate binational solidarity for heritage and a desire for sharing this heritage with visitors. The paper contributes a conceptual framing of how borders are reinforced through militarization and softened through tourism, cross-border collaboration, and biodiversity conservation and ecological restoration. The implications of these findings for border theories and frameworks are discussed in further detail.
{"title":"Cross-Border Tourism and Community Solidarity at a Militarized Border: A Photo Elicitation Approach","authors":"Connor Clark, Gyan P. Nyaupane","doi":"10.1177/00472875231195734","DOIUrl":"https://doi.org/10.1177/00472875231195734","url":null,"abstract":"Despite increased militarization along international borders, border communities share elements of natural and cultural heritage. This shared heritage invokes a form of solidarity whose influence on cross-border tourism and bordering processes is understudied. The purpose of this study is to analyze how community solidarity influences tourism and border processes at the highly militarized U.S.-Mexico border by using photo-elicitation. Data were collected from 21 participants from Mexico and the U.S. A direct and indirect analysis of the interviews and photos found major themes and common focal points within photos, and the findings demonstrate binational solidarity for heritage and a desire for sharing this heritage with visitors. The paper contributes a conceptual framing of how borders are reinforced through militarization and softened through tourism, cross-border collaboration, and biodiversity conservation and ecological restoration. The implications of these findings for border theories and frameworks are discussed in further detail.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46356533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-31DOI: 10.1177/00472875231195314
S. Uthaisar, A. Eves, X. Wang
Tourist information search behavior is one of the most important aspects of risk reduction in the travel decision-making process. Understanding tourists’ behavior when searching for online information has been heavily weighted toward user-generated content (UGC), mainly employed deductive research approaches. This study examines the influence of both UGC and marketer-generated content (MGC) on tourists’ choice of restaurant, using eye-tracking technology to measure customers’ visual behavior combined with retrospective think-aloud interviews. Data was collected from 28 participants in a laboratory-based study. Video recordings of participants’ eye movements during the task aided participant recall in follow-up interviews. This study offers insights into the integrated investigation of the influence of UGC and MGC on tourists’ information search behavior. It validates and extends understanding of the roles of pictorial information, written information, and other factors, and newly clarifies the role of both positive and negative reviews in influencing restaurant selection from international tourists’ perspectives.
{"title":"Tourists’ Online Information Search Behavior: Combined User-Generated and Marketer-Generated Content in Restaurant Decision Making","authors":"S. Uthaisar, A. Eves, X. Wang","doi":"10.1177/00472875231195314","DOIUrl":"https://doi.org/10.1177/00472875231195314","url":null,"abstract":"Tourist information search behavior is one of the most important aspects of risk reduction in the travel decision-making process. Understanding tourists’ behavior when searching for online information has been heavily weighted toward user-generated content (UGC), mainly employed deductive research approaches. This study examines the influence of both UGC and marketer-generated content (MGC) on tourists’ choice of restaurant, using eye-tracking technology to measure customers’ visual behavior combined with retrospective think-aloud interviews. Data was collected from 28 participants in a laboratory-based study. Video recordings of participants’ eye movements during the task aided participant recall in follow-up interviews. This study offers insights into the integrated investigation of the influence of UGC and MGC on tourists’ information search behavior. It validates and extends understanding of the roles of pictorial information, written information, and other factors, and newly clarifies the role of both positive and negative reviews in influencing restaurant selection from international tourists’ perspectives.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43013834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-31DOI: 10.1177/00472875231195740
Michelle I-Chieh Yang
Efforts to promote inclusivity of marginalized groups in tourism have mainly focused on people with disabilities, seniors, and ethnic minorities. However, other marginalized groups such as plus-size travelers have been neglected. The Plus-Size Travel Movement draws attention to travel restrictions and ostracization from the market due to body size and intersectional identities. This study is the first of its kind to address this phenomenon. It aims to unpack the plus-size travel movement through a netnographic analysis of four major online movement platforms. The analysis reveals how community leaders mobilize with different discourses to politicize travel for plus-sized individuals and empower the community. This research seeks to stimulate further scholarly discussion about expanding theoretical approaches that examine consumer marginalization in tourism consumption beyond its current scope. It also provides recommendations for the industry, including engaging with plus-size travel influencers to establish more inclusive practices and policies and following the movement on social media closely to identify ways to enhance the experience of plus-size travelers.
{"title":"Unpacking the Plus-Size Travel Movement","authors":"Michelle I-Chieh Yang","doi":"10.1177/00472875231195740","DOIUrl":"https://doi.org/10.1177/00472875231195740","url":null,"abstract":"Efforts to promote inclusivity of marginalized groups in tourism have mainly focused on people with disabilities, seniors, and ethnic minorities. However, other marginalized groups such as plus-size travelers have been neglected. The Plus-Size Travel Movement draws attention to travel restrictions and ostracization from the market due to body size and intersectional identities. This study is the first of its kind to address this phenomenon. It aims to unpack the plus-size travel movement through a netnographic analysis of four major online movement platforms. The analysis reveals how community leaders mobilize with different discourses to politicize travel for plus-sized individuals and empower the community. This research seeks to stimulate further scholarly discussion about expanding theoretical approaches that examine consumer marginalization in tourism consumption beyond its current scope. It also provides recommendations for the industry, including engaging with plus-size travel influencers to establish more inclusive practices and policies and following the movement on social media closely to identify ways to enhance the experience of plus-size travelers.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44144373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research investigates residents’ pro-environmental behavior from the unique perspective of government-resident interactions. Guided by social movement theory, how local governments regulate residents’ waste-sorting behavior in Chinese rural tourism destinations is assessed. This longitudinal study (lasting from 2016 to 2022) uses participant observation, in-depth interviews ( N = 25), and secondary data as the key research techniques. The dual roles of local governments (i.e., resource mobilization and power redistribution) jointly shape residents’ pro-environmental behavior in the waste-sorting campaign. Resource mobilization enhances knowledge of waste-sorting and raises individuals’ environmental consciousness. Power redistribution within groups activates social networks in rural communities and changes groups’ social capital to influence residents’ collective behavior. Results are discussed in relation to how the organizational-level resource mobilization and power redistribution influence the individual-level environmental psychological and sociological factors in shaping residents’ waste-sorting behavior. Practical recommendations are offered for sustainable tourism management from a social interaction perspective.
{"title":"Resource Mobilization and Power Redistribution: The Role of Local Governments in Shaping Residents’ Pro-Environmental Behavior in Rural Tourism Destinations","authors":"Jianxing Wu, Xiongzhi Wang, Haywantee Ramkissoon, Mao-Ying Wu, Yingzhi Guo, A. Morrison","doi":"10.1177/00472875231191983","DOIUrl":"https://doi.org/10.1177/00472875231191983","url":null,"abstract":"This research investigates residents’ pro-environmental behavior from the unique perspective of government-resident interactions. Guided by social movement theory, how local governments regulate residents’ waste-sorting behavior in Chinese rural tourism destinations is assessed. This longitudinal study (lasting from 2016 to 2022) uses participant observation, in-depth interviews ( N = 25), and secondary data as the key research techniques. The dual roles of local governments (i.e., resource mobilization and power redistribution) jointly shape residents’ pro-environmental behavior in the waste-sorting campaign. Resource mobilization enhances knowledge of waste-sorting and raises individuals’ environmental consciousness. Power redistribution within groups activates social networks in rural communities and changes groups’ social capital to influence residents’ collective behavior. Results are discussed in relation to how the organizational-level resource mobilization and power redistribution influence the individual-level environmental psychological and sociological factors in shaping residents’ waste-sorting behavior. Practical recommendations are offered for sustainable tourism management from a social interaction perspective.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48920403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-28DOI: 10.1177/00472875231193596
N. Meenakshi, A. Dhir, Raj V. Mahto, J. Nicolau, Puneet Kaur
The recent COVID-19 pandemic was a large-scale, prolonged crisis for the tourism industry. However, there has been an unprecedented surge in travel in the post-pandemic period. This study explores the motivation and coping strategies employed by travelers in the post-pandemic period. A multi-stage qualitative study was undertaken using three waves of data collection with travelers who engaged in revenge tourism in the post-pandemic period. Findings revealed that disengagement was the main motivation to travel during this period. Three coping strategies were employed by travelers to overcome the crisis—engaging in growth, seeking strength, and hope and cautious optimism. Coping strategies employed by travelers enabled them to overcome the tensions experienced during the pandemic lockdown. These findings present a clear delineation of how travelers recover from the adversities of a pandemic crisis to travel again in its aftermath, thus contributing significantly to the tourism literature.
{"title":"Travelers’ Coping Strategies in the Backdrop of Revenge Tourism","authors":"N. Meenakshi, A. Dhir, Raj V. Mahto, J. Nicolau, Puneet Kaur","doi":"10.1177/00472875231193596","DOIUrl":"https://doi.org/10.1177/00472875231193596","url":null,"abstract":"The recent COVID-19 pandemic was a large-scale, prolonged crisis for the tourism industry. However, there has been an unprecedented surge in travel in the post-pandemic period. This study explores the motivation and coping strategies employed by travelers in the post-pandemic period. A multi-stage qualitative study was undertaken using three waves of data collection with travelers who engaged in revenge tourism in the post-pandemic period. Findings revealed that disengagement was the main motivation to travel during this period. Three coping strategies were employed by travelers to overcome the crisis—engaging in growth, seeking strength, and hope and cautious optimism. Coping strategies employed by travelers enabled them to overcome the tensions experienced during the pandemic lockdown. These findings present a clear delineation of how travelers recover from the adversities of a pandemic crisis to travel again in its aftermath, thus contributing significantly to the tourism literature.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47471684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-21DOI: 10.1177/00472875231191708
M. Kim, C. M. Hall, Namho Chung, Minseong Kim, Kwonsang Sohn
Fifty percent of emissions must be cut by 2030 and net zero emissions by 2050 to keep global warming below 1.5°C. Transport is a major component of tourism’s contribution to climate change. Therefore, encouraging tourists to use less energy intensive public transport is an important strategy in reducing tourism emissions. Despite the crucial role of public transport for sustainable tourism, the area remains substantially under researched and theoretically uninformed. To fill the research gap, an extended-value-belief-norm (EVBN) model was created and assessed, including environmental, social, and governance (ESG) factors, air quality, and climate change, and comparing the Sustainable Development Goals (SDGs) groups of fair distribution, efficient allocation, and sustainable scale. Results revealed that an EVBN model well explains tourist behavior for public transport, showing the significant distinct effect of ESG components and SDG groups in the research model, and providing theoretical and managerial insights with respect to tourist use of public transport.
{"title":"What Makes Tourists Use Public Transport? Value-Belief-Norm Theory, Environmental, Social, and Governance Factors, and the Sustainable Development Goals","authors":"M. Kim, C. M. Hall, Namho Chung, Minseong Kim, Kwonsang Sohn","doi":"10.1177/00472875231191708","DOIUrl":"https://doi.org/10.1177/00472875231191708","url":null,"abstract":"Fifty percent of emissions must be cut by 2030 and net zero emissions by 2050 to keep global warming below 1.5°C. Transport is a major component of tourism’s contribution to climate change. Therefore, encouraging tourists to use less energy intensive public transport is an important strategy in reducing tourism emissions. Despite the crucial role of public transport for sustainable tourism, the area remains substantially under researched and theoretically uninformed. To fill the research gap, an extended-value-belief-norm (EVBN) model was created and assessed, including environmental, social, and governance (ESG) factors, air quality, and climate change, and comparing the Sustainable Development Goals (SDGs) groups of fair distribution, efficient allocation, and sustainable scale. Results revealed that an EVBN model well explains tourist behavior for public transport, showing the significant distinct effect of ESG components and SDG groups in the research model, and providing theoretical and managerial insights with respect to tourist use of public transport.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49283407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-19DOI: 10.1177/00472875231190601
Nisreen Ameen, J. Cheah, F. Ali, D. El‐Manstrly, Roberta Kulyciute
Drawing on the theory of sociology of trust and risk, this study proposes and empirically tests a conceptual model of tourists’ new destination visit intentions. The model links tourists’ subjective knowledge to trust and risk perceptions and explores the moderating effects of social media influencers (human vs. virtual) and tourists’ psychographic factors in this context. Data were collected from two studies: Study 1, through a survey distributed to participants in Malaysia ( n = 493 valid responses); and Study 2, through a between-subjects design experiment with another sample of participants in Malaysia ( n = 470 valid responses). The findings expand knowledge in tourism research by showing that destination trust mediates how subjective knowledge influences perceived risk. Optimism and life satisfaction have significant moderating effects in this context. Furthermore, the relationship between destination trust and visit intention is moderated by human and virtual influencers, according to whether their message is positive or negative.
{"title":"Risk, Trust, and the Roles of Human Versus Virtual Influencers","authors":"Nisreen Ameen, J. Cheah, F. Ali, D. El‐Manstrly, Roberta Kulyciute","doi":"10.1177/00472875231190601","DOIUrl":"https://doi.org/10.1177/00472875231190601","url":null,"abstract":"Drawing on the theory of sociology of trust and risk, this study proposes and empirically tests a conceptual model of tourists’ new destination visit intentions. The model links tourists’ subjective knowledge to trust and risk perceptions and explores the moderating effects of social media influencers (human vs. virtual) and tourists’ psychographic factors in this context. Data were collected from two studies: Study 1, through a survey distributed to participants in Malaysia ( n = 493 valid responses); and Study 2, through a between-subjects design experiment with another sample of participants in Malaysia ( n = 470 valid responses). The findings expand knowledge in tourism research by showing that destination trust mediates how subjective knowledge influences perceived risk. Optimism and life satisfaction have significant moderating effects in this context. Furthermore, the relationship between destination trust and visit intention is moderated by human and virtual influencers, according to whether their message is positive or negative.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2023-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48239380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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