Pub Date : 2024-01-16DOI: 10.1177/00472875231222834
Yiqing Su, Rui Li, Qaunfeng Shu, Yahua Wang
Rural tourism is regarded as an important development strategy in many countries. However, some rural tourist destinations are facing decline after a period of prosperity. Based on the interaction between local residents involved in rural tourism and the common pool resources on which rural tourism depends, this paper discusses the reasons leading to the unsustainable development of rural tourism and proposes solutions to the tragedy of the tourism commons to realize a more sustainable development of rural tourism. This paper uses the data collected in 2017 from 56 villages across 13 provinces of China and obtains the following results using econometric methods. In the absence of a self-governing institution, there was a nonlinear inverted U-shaped relationship between the income of local residents involved in rural tourism and their scale, indicating that the increase of local residents involved in rural tourism only increased their incomes in the initial stage of rural tourism development. However, with the continuous increase of local residents involved in rural tourism, the tragedy of the tourism commons led to lower income from rural tourism. In the presence of a self-governing institution, there was a positive correlation between the income and scale of local residents involved in rural tourism, which indicates that the self-governing institution successfully overcame the tragedy of the tourism commons and ultimately supported the continuous surge of income from rural tourism. This paper also provides a new way for people to understand the development and evolution of the tourism area life cycle theory.
{"title":"Governing the Tourism Commons: Can Self-governing Institution Ensure the Continuation of the Rural Tourism Life Cycle?","authors":"Yiqing Su, Rui Li, Qaunfeng Shu, Yahua Wang","doi":"10.1177/00472875231222834","DOIUrl":"https://doi.org/10.1177/00472875231222834","url":null,"abstract":"Rural tourism is regarded as an important development strategy in many countries. However, some rural tourist destinations are facing decline after a period of prosperity. Based on the interaction between local residents involved in rural tourism and the common pool resources on which rural tourism depends, this paper discusses the reasons leading to the unsustainable development of rural tourism and proposes solutions to the tragedy of the tourism commons to realize a more sustainable development of rural tourism. This paper uses the data collected in 2017 from 56 villages across 13 provinces of China and obtains the following results using econometric methods. In the absence of a self-governing institution, there was a nonlinear inverted U-shaped relationship between the income of local residents involved in rural tourism and their scale, indicating that the increase of local residents involved in rural tourism only increased their incomes in the initial stage of rural tourism development. However, with the continuous increase of local residents involved in rural tourism, the tragedy of the tourism commons led to lower income from rural tourism. In the presence of a self-governing institution, there was a positive correlation between the income and scale of local residents involved in rural tourism, which indicates that the self-governing institution successfully overcame the tragedy of the tourism commons and ultimately supported the continuous surge of income from rural tourism. This paper also provides a new way for people to understand the development and evolution of the tourism area life cycle theory.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139620337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Public forgiveness in tourism crisis communication is conducive to improving destination reputation, although this connection has been ignored. To fill this research gap, this study conducts three experiments to investigate the effect of process transparency on public forgiveness. The results of two experiments reveal that response messages with high (vs. low) process transparency are more likely to promote public forgiveness, and the effect of process transparency on public forgiveness is mediated by perceived effort. The results of Experiment 3 also show that narrative (vs. non-narrative) messages with high process transparency have a stronger impact on perceived effort and public forgiveness. However, for messages with low process transparency, the effect of process transparency does not vary by message type. This study expands the research framework of tourism crisis communication and provides a new research perspective on emotional recovery. It also provides managers with effective and low-cost tourism crisis communication strategies.
{"title":"Make the Effort Visible: The Effect of Process Transparency on Public Forgiveness in Tourism Crisis Communication","authors":"Ting-Ting Yang, Wenqi Ruan, Yong-Quan Li, Shu-Ning Zhang","doi":"10.1177/00472875231221679","DOIUrl":"https://doi.org/10.1177/00472875231221679","url":null,"abstract":"Public forgiveness in tourism crisis communication is conducive to improving destination reputation, although this connection has been ignored. To fill this research gap, this study conducts three experiments to investigate the effect of process transparency on public forgiveness. The results of two experiments reveal that response messages with high (vs. low) process transparency are more likely to promote public forgiveness, and the effect of process transparency on public forgiveness is mediated by perceived effort. The results of Experiment 3 also show that narrative (vs. non-narrative) messages with high process transparency have a stronger impact on perceived effort and public forgiveness. However, for messages with low process transparency, the effect of process transparency does not vary by message type. This study expands the research framework of tourism crisis communication and provides a new research perspective on emotional recovery. It also provides managers with effective and low-cost tourism crisis communication strategies.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139528397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-13DOI: 10.1177/00472875231221673
Mimi Li, Weiwei Liu, C. Zhang, Zhiye Dai
Immigrants’ national identities in relation to their homelands have received considerable academic attention. Although childhood plays a substantial part in national identity, studies on diaspora tourism and immigrants have often overlooked children’s experiences. Ethnic and cultural symbols are embedded in place and contribute to one’s attachment to a territory for identity development. This study explores the nexus between diaspora tourism, national identity, and place attachment from children’s perspectives. Metaphor elicitation technique and participant observations were used to examine how overseas Chinese children make sense of their “homeland” national identity and place attachment in a diaspora tourism context. Findings address how overseas Chinese children’s cultural pride, social connections, and self-representation intertwine with meaningful symbols tied to China and Chineseness. Major theoretical implications derived from the research include delineating how children’s diaspora tourism experiences influence their place attachment and national identities, and revealing the corresponding relationship between place attachment and national identity.
{"title":"National Identity and Attachment Among Overseas Chinese Children: Diaspora Tourism Experiences","authors":"Mimi Li, Weiwei Liu, C. Zhang, Zhiye Dai","doi":"10.1177/00472875231221673","DOIUrl":"https://doi.org/10.1177/00472875231221673","url":null,"abstract":"Immigrants’ national identities in relation to their homelands have received considerable academic attention. Although childhood plays a substantial part in national identity, studies on diaspora tourism and immigrants have often overlooked children’s experiences. Ethnic and cultural symbols are embedded in place and contribute to one’s attachment to a territory for identity development. This study explores the nexus between diaspora tourism, national identity, and place attachment from children’s perspectives. Metaphor elicitation technique and participant observations were used to examine how overseas Chinese children make sense of their “homeland” national identity and place attachment in a diaspora tourism context. Findings address how overseas Chinese children’s cultural pride, social connections, and self-representation intertwine with meaningful symbols tied to China and Chineseness. Major theoretical implications derived from the research include delineating how children’s diaspora tourism experiences influence their place attachment and national identities, and revealing the corresponding relationship between place attachment and national identity.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2024-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139531135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-12DOI: 10.1177/00472875231220944
Gonzalo Luna-Cortés, Michael Brady
Recent research suggests that some deficiencies in the insurance industry might be associated with tourists’ lack of knowledge. However, the literature does not present a tool that captures objective knowledge of travel insurance literacy. This research presents a comprehensive, multi-step scale development process resulting in a 15-item scale, which measures objective knowledge about travel insurance terms, regulations, and processes. The results show that travel insurance literacy is associated with trust in sellers. Although no relationship was found between travel insurance literacy and perceived travel risks, these two constructs influence purchase intention. The results also show that there is no relationship between subjective knowledge (self-assessment literacy) and objective knowledge (ratings on the scale). Hence, the research presents a new measurement tool that differs from self-assessment scales prevailing in the tourism literature, opening new opportunities for literacy constructs in the field. Finally, the findings present key managerial implications for the insurance industry.
{"title":"Measuring Travel Insurance Literacy: Effect on Trust in Providers and Intention to Purchase","authors":"Gonzalo Luna-Cortés, Michael Brady","doi":"10.1177/00472875231220944","DOIUrl":"https://doi.org/10.1177/00472875231220944","url":null,"abstract":"Recent research suggests that some deficiencies in the insurance industry might be associated with tourists’ lack of knowledge. However, the literature does not present a tool that captures objective knowledge of travel insurance literacy. This research presents a comprehensive, multi-step scale development process resulting in a 15-item scale, which measures objective knowledge about travel insurance terms, regulations, and processes. The results show that travel insurance literacy is associated with trust in sellers. Although no relationship was found between travel insurance literacy and perceived travel risks, these two constructs influence purchase intention. The results also show that there is no relationship between subjective knowledge (self-assessment literacy) and objective knowledge (ratings on the scale). Hence, the research presents a new measurement tool that differs from self-assessment scales prevailing in the tourism literature, opening new opportunities for literacy constructs in the field. Finally, the findings present key managerial implications for the insurance industry.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2024-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139532390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-11DOI: 10.1177/00472875231218267
Lujun Su, Bocong Jia, Scott R. Swanson
A conceptual model is tested across four studies that examine how tourist destination crisis types (external/internal) impact the information processing mode (heuristic/systematic), internal state (empathy/animosity), and boycott intentions of tourists. The matching effect between destination crisis event type and response strategy (defensive/accommodative) are also examined. Results suggest that internally attributed destination crisis events may be more likely to lead to boycott, and tourists tend to employ a heuristic information processing mode for externally attributed crises but a systematic mode for internally attributed crises. The matching effect of destination crisis type with response strategy indicated that a defensive (accommodative) strategy may effectively weaken the negative effects of externally (internally) attributed crises. Discerning the nature and perceived causes of crisis events offers a means to pinpoint approaches for guiding response strategies to mitigate the likelihood of boycotts and inform effective strategies for handling a destination crisis.
{"title":"Matching Crisis Event With Destination Response Strategy","authors":"Lujun Su, Bocong Jia, Scott R. Swanson","doi":"10.1177/00472875231218267","DOIUrl":"https://doi.org/10.1177/00472875231218267","url":null,"abstract":"A conceptual model is tested across four studies that examine how tourist destination crisis types (external/internal) impact the information processing mode (heuristic/systematic), internal state (empathy/animosity), and boycott intentions of tourists. The matching effect between destination crisis event type and response strategy (defensive/accommodative) are also examined. Results suggest that internally attributed destination crisis events may be more likely to lead to boycott, and tourists tend to employ a heuristic information processing mode for externally attributed crises but a systematic mode for internally attributed crises. The matching effect of destination crisis type with response strategy indicated that a defensive (accommodative) strategy may effectively weaken the negative effects of externally (internally) attributed crises. Discerning the nature and perceived causes of crisis events offers a means to pinpoint approaches for guiding response strategies to mitigate the likelihood of boycotts and inform effective strategies for handling a destination crisis.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2024-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139626323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-10DOI: 10.1177/00472875231219634
Jingjie Zhu, Mingming Cheng, Ying (Wendy) Wang
Underpinned by Media Richness Theory and the Elaboration Likelihood Model, this study examines the impacts of the content features (i.e., informativeness and visual variation) of pro-environmental tourism videos on viewers’ in-consumption engagement. Pro-environmental tourism videos were analyzed at the scene level using advanced video analytics. The findings of this study show that there are inverted U-shape effects of pro-environmental tourism video informativeness and visual variation on viewers’ in-consumption engagement. This study advances the sustainable tourism literature by providing theoretical explanations on how and why pro-environmental tourism video content features influence communication effectiveness through the lens of in-consumption engagement. This study provides practical implications for content creators on how to design effective pro-environmental videos in tourism by highlighting the balance of informativeness and visual variations.
本研究以媒体丰富性理论（Media Richness Theory）和阐释可能性模型（Elaboration Likelihood Model）为基础，探讨了支持环保的旅游视频的内容特征（即信息量和视觉变化）对观众参与消费的影响。本研究利用先进的视频分析技术对支持环保的旅游视频进行了场景层面的分析。研究结果表明，亲环境旅游视频的信息量和视觉变化对观众的消费参与度存在倒 U 型效应。本研究从消费内参与的角度，对支持环保的旅游视频内容特征如何以及为何影响传播效果提供了理论解释，从而推动了可持续旅游文献的发展。本研究通过强调信息量和视觉变化之间的平衡，就如何设计有效的旅游环保视频为内容创作者提供了实践意义。
{"title":"Viewer In-Consumption Engagement in Pro-Environmental Tourism Videos: A Video Analytics Approach","authors":"Jingjie Zhu, Mingming Cheng, Ying (Wendy) Wang","doi":"10.1177/00472875231219634","DOIUrl":"https://doi.org/10.1177/00472875231219634","url":null,"abstract":"Underpinned by Media Richness Theory and the Elaboration Likelihood Model, this study examines the impacts of the content features (i.e., informativeness and visual variation) of pro-environmental tourism videos on viewers’ in-consumption engagement. Pro-environmental tourism videos were analyzed at the scene level using advanced video analytics. The findings of this study show that there are inverted U-shape effects of pro-environmental tourism video informativeness and visual variation on viewers’ in-consumption engagement. This study advances the sustainable tourism literature by providing theoretical explanations on how and why pro-environmental tourism video content features influence communication effectiveness through the lens of in-consumption engagement. This study provides practical implications for content creators on how to design effective pro-environmental videos in tourism by highlighting the balance of informativeness and visual variations.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139440154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-29DOI: 10.1177/00472875231217735
Stephen J. Page, Joanne Connell, Stephan Price, Steven Owen, Katie Ledingham, Linda Clare
A values-based approach embedded in the transformative tourism research paradigm is used to examine dementia-friendly outdoor and nature-based experiences. Interview and site audits were conducted to explore the visitor economy-nature-well-being nexus. Using thematic analysis, researchers set out to understand how organizational change can improve the visitor journey through values and actions that create an accessible visitor experience for people suffering from dementia. The findings show that while the current practice of providing events and tailored sessions for the local community is a good start, further development is needed; this paper offers selected pathways to becoming a dementia-friendly business, including the importance of an organizational champion and an accessible site and a nature-based experience or event that appeals to a wide audience. Theoretically, this work operationalizes transformative tourism and provides a framework for future work.
{"title":"Operationalizing Transformative Tourism: Creating Dementia-Friendly Outdoor and Nature-Based Visitor Experiences","authors":"Stephen J. Page, Joanne Connell, Stephan Price, Steven Owen, Katie Ledingham, Linda Clare","doi":"10.1177/00472875231217735","DOIUrl":"https://doi.org/10.1177/00472875231217735","url":null,"abstract":"A values-based approach embedded in the transformative tourism research paradigm is used to examine dementia-friendly outdoor and nature-based experiences. Interview and site audits were conducted to explore the visitor economy-nature-well-being nexus. Using thematic analysis, researchers set out to understand how organizational change can improve the visitor journey through values and actions that create an accessible visitor experience for people suffering from dementia. The findings show that while the current practice of providing events and tailored sessions for the local community is a good start, further development is needed; this paper offers selected pathways to becoming a dementia-friendly business, including the importance of an organizational champion and an accessible site and a nature-based experience or event that appeals to a wide audience. Theoretically, this work operationalizes transformative tourism and provides a framework for future work.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2023-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139146818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-29DOI: 10.1177/00472875231215079
Charis N. Tucker, Nancy Gard McGehee, Zheng Xiang, Berkita Bradford
Legitimacy is a critical piece of the social contract organizations have with consumers; enabling them to operate within a given environment. Legitimacy is granted from a wide range of evaluators, but only a small number of studies explore factors that influence the judgments of consumers. This study recognizes the importance of individual judgments by developing a valid and reliable scale which measures how Black travelers evaluate the legitimacy of destination marketing organizations (DMOs). A three-factor solution including relational, cognitive, and pragmatic dimensions of legitimacy was established. The findings extend legitimacy theory by measuring relational legitimacy which considers how organizations affirm one’s identity. Results demonstrate the value of representation in marketing, employees, and tourism products/services. Recommendations from the Black Traveler DMO Legitimacy Scale suggests tourism offices can increase legitimacy by building partnerships with Black owned businesses, ensuring authenticity in marketing, and revisiting strategic plans related to employee recruitment and retention.
{"title":"Representation Matters: Measuring Black Travelers’ Legitimacy Judgments of DMOs","authors":"Charis N. Tucker, Nancy Gard McGehee, Zheng Xiang, Berkita Bradford","doi":"10.1177/00472875231215079","DOIUrl":"https://doi.org/10.1177/00472875231215079","url":null,"abstract":"Legitimacy is a critical piece of the social contract organizations have with consumers; enabling them to operate within a given environment. Legitimacy is granted from a wide range of evaluators, but only a small number of studies explore factors that influence the judgments of consumers. This study recognizes the importance of individual judgments by developing a valid and reliable scale which measures how Black travelers evaluate the legitimacy of destination marketing organizations (DMOs). A three-factor solution including relational, cognitive, and pragmatic dimensions of legitimacy was established. The findings extend legitimacy theory by measuring relational legitimacy which considers how organizations affirm one’s identity. Results demonstrate the value of representation in marketing, employees, and tourism products/services. Recommendations from the Black Traveler DMO Legitimacy Scale suggests tourism offices can increase legitimacy by building partnerships with Black owned businesses, ensuring authenticity in marketing, and revisiting strategic plans related to employee recruitment and retention.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2023-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139144686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-29DOI: 10.1177/00472875231217738
Luqi Wang, Ye Chen, Yuanyi Xu, Zhibin Lin
This research draws upon visual rhetoric theory to investigate the influence of user-generated photos containing human images on the perceived usefulness of online reviews, the mediating role of perceived support, and the moderating effect of rebate disclosure. We conducted six empirical studies, including a social media analytics study and five experimental studies. The results indicate that online reviews containing human images, especially those with facial features, are perceived as more useful than those without, regardless of the reviews’ valence. Perceived support mediates this effect, while rebate disclosure weakens it. This study offers a fresh theoretical perspective and insights into the role of user-generated photos with human images in online reviews. Findings suggest that managers should prioritize visual rhetoric by incorporating human images in their communication with target customers, while also encouraging tourists to include these images in their posts, signifying support for the audience and improving content effectiveness.
{"title":"From Faces to Feels: The Impact of Human Images on Online Review Usefulness","authors":"Luqi Wang, Ye Chen, Yuanyi Xu, Zhibin Lin","doi":"10.1177/00472875231217738","DOIUrl":"https://doi.org/10.1177/00472875231217738","url":null,"abstract":"This research draws upon visual rhetoric theory to investigate the influence of user-generated photos containing human images on the perceived usefulness of online reviews, the mediating role of perceived support, and the moderating effect of rebate disclosure. We conducted six empirical studies, including a social media analytics study and five experimental studies. The results indicate that online reviews containing human images, especially those with facial features, are perceived as more useful than those without, regardless of the reviews’ valence. Perceived support mediates this effect, while rebate disclosure weakens it. This study offers a fresh theoretical perspective and insights into the role of user-generated photos with human images in online reviews. Findings suggest that managers should prioritize visual rhetoric by incorporating human images in their communication with target customers, while also encouraging tourists to include these images in their posts, signifying support for the audience and improving content effectiveness.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2023-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139142131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-29DOI: 10.1177/00472875231217899
Erin Chao Ling, Iis Tussyadiah, Anyu Liu, Jason Stienmetz
This study developed a perceived intelligence scale for artificially intelligent (AI) assistants and investigated its impact on users’ travel-related behavioral intentions. A four-stage study with a mixed-methods design was conducted. Study 1 identified three dimensions and 26 initial items through a systematic literature review, interviews, and focus group discussions. Study 2 used exploratory factor analysis to refine the items. Through composite confirmatory analysis, Study 3 confirmed an 18-item and three-dimensional scale (conversational intelligence, information quality, anthropomorphism). Study 4 established the scale’s predictive validity in travelers’ intentions to use AI assistants to search for travel information and make travel bookings. This research made the first attempt to identify factors shaping users’ perceptions of AI assistant intelligence, extending the understanding of human-AI interaction and AI technology adoption in the travel sector. Furthermore, it provides actionable recommendations for the travel industry and AI developers when designing and deploying AI assistant services.
{"title":"Perceived Intelligence of Artificially Intelligent Assistants for Travel: Scale Development and Validation","authors":"Erin Chao Ling, Iis Tussyadiah, Anyu Liu, Jason Stienmetz","doi":"10.1177/00472875231217899","DOIUrl":"https://doi.org/10.1177/00472875231217899","url":null,"abstract":"This study developed a perceived intelligence scale for artificially intelligent (AI) assistants and investigated its impact on users’ travel-related behavioral intentions. A four-stage study with a mixed-methods design was conducted. Study 1 identified three dimensions and 26 initial items through a systematic literature review, interviews, and focus group discussions. Study 2 used exploratory factor analysis to refine the items. Through composite confirmatory analysis, Study 3 confirmed an 18-item and three-dimensional scale (conversational intelligence, information quality, anthropomorphism). Study 4 established the scale’s predictive validity in travelers’ intentions to use AI assistants to search for travel information and make travel bookings. This research made the first attempt to identify factors shaping users’ perceptions of AI assistant intelligence, extending the understanding of human-AI interaction and AI technology adoption in the travel sector. Furthermore, it provides actionable recommendations for the travel industry and AI developers when designing and deploying AI assistant services.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2023-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139147785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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