Pub Date : 2023-11-14DOI: 10.1177/00472875231210222
Zhike Lv, Yixin Sun, Ting Xu
This study empirically examines the correlations between economic policy uncertainty (EPU) and world uncertainty (WU) and tourism in G7 countries. We use the quantile-on-quantile approach to explore some more subtle features between the variables and reveal asymmetric and heterogeneous relationships. The results show that the effects of EPU and WU are stronger at higher quantiles, and considerable variation is revealed across countries due to differing characteristics and economic circumstances. We determine that EPU has a negative impact on tourism and more significant positive effects are evident at different quantile combinations in all G7 countries, whereas the impact of WU on tourism is negative. We also found more significant positive effects of WU on tourism at different quantile combinations in all G7 countries.
{"title":"Does World Uncertainty and Economic Policy Uncertainty Affect Tourism in G7 Countries? Evidence From Quantile-on-Quantile Regression","authors":"Zhike Lv, Yixin Sun, Ting Xu","doi":"10.1177/00472875231210222","DOIUrl":"https://doi.org/10.1177/00472875231210222","url":null,"abstract":"This study empirically examines the correlations between economic policy uncertainty (EPU) and world uncertainty (WU) and tourism in G7 countries. We use the quantile-on-quantile approach to explore some more subtle features between the variables and reveal asymmetric and heterogeneous relationships. The results show that the effects of EPU and WU are stronger at higher quantiles, and considerable variation is revealed across countries due to differing characteristics and economic circumstances. We determine that EPU has a negative impact on tourism and more significant positive effects are evident at different quantile combinations in all G7 countries, whereas the impact of WU on tourism is negative. We also found more significant positive effects of WU on tourism at different quantile combinations in all G7 countries.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.9,"publicationDate":"2023-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139277513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-07DOI: 10.1177/00472875231203397
Peihuang Wu, Gang Li, Long Wen, Han Liu
Due to the limitations of existing tourism demand forecasting models, data with frequencies lower than those of the tourism demand need to be processed in advance and cannot be directly used in a model, which leads to the loss of timeliness and accuracy in tourism demand forecasting. Taking the inbound tourism of the United States prior to and during the COVID-19 pandemic as an example, this study systematically examines the impact of data frequency processing on tourism demand modeling and forecasting, through the construction and comparison of three categories of models, with a particular focus on the first developed multiple mixed-frequency specification of reverse mixed-data sampling (RMIDAS) model. The results confirm the positive effect of multiple mixed-frequency models, which can directly use various original data frequencies, in improving the accuracy of tourism demand forecasting. This study also provides important guidance for future research on high-frequency tourism variables forecasting.
{"title":"Tourism Demand Forecasting With Multiple Mixed-Frequency Data: A Reverse Mixed-Data Sampling Method","authors":"Peihuang Wu, Gang Li, Long Wen, Han Liu","doi":"10.1177/00472875231203397","DOIUrl":"https://doi.org/10.1177/00472875231203397","url":null,"abstract":"Due to the limitations of existing tourism demand forecasting models, data with frequencies lower than those of the tourism demand need to be processed in advance and cannot be directly used in a model, which leads to the loss of timeliness and accuracy in tourism demand forecasting. Taking the inbound tourism of the United States prior to and during the COVID-19 pandemic as an example, this study systematically examines the impact of data frequency processing on tourism demand modeling and forecasting, through the construction and comparison of three categories of models, with a particular focus on the first developed multiple mixed-frequency specification of reverse mixed-data sampling (RMIDAS) model. The results confirm the positive effect of multiple mixed-frequency models, which can directly use various original data frequencies, in improving the accuracy of tourism demand forecasting. This study also provides important guidance for future research on high-frequency tourism variables forecasting.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135475625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.1177/00472875231206989
Jiehang Song, Zhibin Lin, Chundong Zheng
This research investigates the effectiveness of two types of message framing in pro-environmental communication: prescriptive versus proscriptive appeals in daily and tourism contexts. Two experimental studies were conducted. Study 1a focused on natural park and street park scenarios, while Study 1b examined hotel and office scenarios. Study 2 replicated Study 1 and further explored the mediating role of anticipated pride and guilt. The results indicate that in tourism contexts, prescriptive-framed appeals are more effective than proscriptive-framed appeals, whereas in daily contexts, proscriptive-framed appeals are more effective. Furthermore, the message framing-context congruency effect is mediated by the anticipated pride and guilt. These findings fill a literature gap by revealing the interaction between message framing and context in pro-environmental communication, providing insights for managers to customize appeals, using prescriptive-framed messages in tourism contexts and proscriptive-framed messages in daily contexts, while leveraging anticipated pride and guilt to motivate eco-friendly actions.
{"title":"Effective Pro-environmental Communication: Message Framing and Context Congruency Effect","authors":"Jiehang Song, Zhibin Lin, Chundong Zheng","doi":"10.1177/00472875231206989","DOIUrl":"https://doi.org/10.1177/00472875231206989","url":null,"abstract":"This research investigates the effectiveness of two types of message framing in pro-environmental communication: prescriptive versus proscriptive appeals in daily and tourism contexts. Two experimental studies were conducted. Study 1a focused on natural park and street park scenarios, while Study 1b examined hotel and office scenarios. Study 2 replicated Study 1 and further explored the mediating role of anticipated pride and guilt. The results indicate that in tourism contexts, prescriptive-framed appeals are more effective than proscriptive-framed appeals, whereas in daily contexts, proscriptive-framed appeals are more effective. Furthermore, the message framing-context congruency effect is mediated by the anticipated pride and guilt. These findings fill a literature gap by revealing the interaction between message framing and context in pro-environmental communication, providing insights for managers to customize appeals, using prescriptive-framed messages in tourism contexts and proscriptive-framed messages in daily contexts, while leveraging anticipated pride and guilt to motivate eco-friendly actions.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135869934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper develops a novel Bayesian heterogeneous panel vector autoregressive model (B-HP-VAR) that quantifies the impact of geopolitical risk shocks on the tourism industry of 14 emerging market and developing economies (EMDE). We find that increasing geopolitical tensions have a persistent negative effect on tourism demand in most of these countries, as shown by our impulse response estimates. Furthermore, evidence from forecast error variance decomposition reveals that geopolitical risk shocks in many EMDE economies constitute the main driver of tourism demand. Analysis from historical decompositions demonstrates that geopolitical tensions have been particularly influential in driving tourism demand in Ukraine, Russia, Turkey, China, Indonesia, Thailand, Colombia, and Mexico. Our main findings are robust to several perturbations to the benchmark specification. Our results have several important implications for policymakers in their efforts to strengthen the ability of the tourism industry to absorb shocks from geopolitical tensions.
{"title":"Tourism Demand in the Face of Geopolitical Risk: Insights From a Cross-Country Analysis","authors":"Estela Papagianni, Anastasios Evgenidis, Athanasios Tsagkanos, Vasileios Megalooikonomou","doi":"10.1177/00472875231206539","DOIUrl":"https://doi.org/10.1177/00472875231206539","url":null,"abstract":"This paper develops a novel Bayesian heterogeneous panel vector autoregressive model (B-HP-VAR) that quantifies the impact of geopolitical risk shocks on the tourism industry of 14 emerging market and developing economies (EMDE). We find that increasing geopolitical tensions have a persistent negative effect on tourism demand in most of these countries, as shown by our impulse response estimates. Furthermore, evidence from forecast error variance decomposition reveals that geopolitical risk shocks in many EMDE economies constitute the main driver of tourism demand. Analysis from historical decompositions demonstrates that geopolitical tensions have been particularly influential in driving tourism demand in Ukraine, Russia, Turkey, China, Indonesia, Thailand, Colombia, and Mexico. Our main findings are robust to several perturbations to the benchmark specification. Our results have several important implications for policymakers in their efforts to strengthen the ability of the tourism industry to absorb shocks from geopolitical tensions.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135869836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-30DOI: 10.1177/00472875231206543
Wanting Sun, P. Monica Chien, Ravi Pappu
As destinations recover quickly from the COVID-19 pandemic, the tension caused by tourist misbehavior is coming back to poison the sustainability of tourism development. Guided by the social identity theory, this paper examines how people respond to compatriot tourist misbehavior. It contributes to the literature by studying the psychological mechanism underlying individuals’ calibration of misbehaviors committed by compatriot tourists and predicting downstream intergroup and intragroup consequences of tourist misbehavior. The results of two experiments showed that people displayed ingroup favoritism and intragroup differentiation simultaneously in their responses to compatriot tourists’ misbehavior. Ingroup identification motivated people to exculpate the misbehaving compatriots and carry out prosocial behavior direct at the destination involved, suggesting a double-edged sword. Emotions played mediating roles underlying people’s attitudes and behavioral intentions toward compatriot tourists’ misbehavior. The results also implied the moderating role of misbehavior type. Practically, this paper informs destinations on communication strategies for tourist misbehavior.
{"title":"Responses to Compatriot Tourist Misbehavior: The Importance of Social Identity, Emotions, and Misbehavior Type","authors":"Wanting Sun, P. Monica Chien, Ravi Pappu","doi":"10.1177/00472875231206543","DOIUrl":"https://doi.org/10.1177/00472875231206543","url":null,"abstract":"As destinations recover quickly from the COVID-19 pandemic, the tension caused by tourist misbehavior is coming back to poison the sustainability of tourism development. Guided by the social identity theory, this paper examines how people respond to compatriot tourist misbehavior. It contributes to the literature by studying the psychological mechanism underlying individuals’ calibration of misbehaviors committed by compatriot tourists and predicting downstream intergroup and intragroup consequences of tourist misbehavior. The results of two experiments showed that people displayed ingroup favoritism and intragroup differentiation simultaneously in their responses to compatriot tourists’ misbehavior. Ingroup identification motivated people to exculpate the misbehaving compatriots and carry out prosocial behavior direct at the destination involved, suggesting a double-edged sword. Emotions played mediating roles underlying people’s attitudes and behavioral intentions toward compatriot tourists’ misbehavior. The results also implied the moderating role of misbehavior type. Practically, this paper informs destinations on communication strategies for tourist misbehavior.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136103594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-30DOI: 10.1177/00472875231207860
Chunxiao Li, Tiantian Yang, Hongxu Liu, Xiaoyi Li
Fans’ relationships with celebrities are termed “para-social.” Such one-way relationships with celebrities, often based on social media, might have a special impact on people’s behavior, including travel activities. Scholars have not yet explored the decision-making and behavior of pop culture tourists from the perspective of para-social relationships. In this study, informed by self-construal theory, in-depth interview and questionnaire-based survey were used to explore the impact of different self-construal on fans’ perceptions of the nature of their “fan-celebrity” para-social relationship and their pop culture tourism decision-making. Results indicate that fans whose self-construal is “independent” prefer idols’ habitual residential environment and placed-mediated experiences, while “interdependent” fans prefer interactive experiences, are celebrity oriented, and go where their favorite celebrity was gone.
{"title":"A Para-Social Perspective: The Influence of Idol Worship on Fans’ Tourism Decision-Making","authors":"Chunxiao Li, Tiantian Yang, Hongxu Liu, Xiaoyi Li","doi":"10.1177/00472875231207860","DOIUrl":"https://doi.org/10.1177/00472875231207860","url":null,"abstract":"Fans’ relationships with celebrities are termed “para-social.” Such one-way relationships with celebrities, often based on social media, might have a special impact on people’s behavior, including travel activities. Scholars have not yet explored the decision-making and behavior of pop culture tourists from the perspective of para-social relationships. In this study, informed by self-construal theory, in-depth interview and questionnaire-based survey were used to explore the impact of different self-construal on fans’ perceptions of the nature of their “fan-celebrity” para-social relationship and their pop culture tourism decision-making. Results indicate that fans whose self-construal is “independent” prefer idols’ habitual residential environment and placed-mediated experiences, while “interdependent” fans prefer interactive experiences, are celebrity oriented, and go where their favorite celebrity was gone.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136105977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-23DOI: 10.1177/00472875231206548
Jishnu Bhattacharyya, M. S. Balaji, Yangyang Jiang
This study aims to examine how and when different framings of sustainability performance communication influence travelers’ behavioral intentions. Specifically, it examines (1) the effectiveness of sustainability performance communication framing in shaping traveler’s behavioral intentions, (2) the mediating role of perceived commitment to sustainability, and (3) the moderating effect of the level of sustainability performance communicated. The findings of the four experiments conducted revealed that communicating sustainability performance is more effective than not reporting it in determining travelers’ behavioral intentions. Furthermore, an enhancement framing is more effective when communicating sustainability performance than a reduction framing. We also found that tourism provider’s commitment to sustainability explains the impact of sustainability performance communication framing on behavioral intentions. Furthermore, we found that communicating a moderate level of sustainability performance in enhancement framing and a high level in reduction framing is effective. The study provides implications for theory and practice in developing effective sustainability communication.
{"title":"Assessing the Effectiveness of Environmental Sustainability Performance Communication in Tourism: Mediation and Moderation Effects","authors":"Jishnu Bhattacharyya, M. S. Balaji, Yangyang Jiang","doi":"10.1177/00472875231206548","DOIUrl":"https://doi.org/10.1177/00472875231206548","url":null,"abstract":"This study aims to examine how and when different framings of sustainability performance communication influence travelers’ behavioral intentions. Specifically, it examines (1) the effectiveness of sustainability performance communication framing in shaping traveler’s behavioral intentions, (2) the mediating role of perceived commitment to sustainability, and (3) the moderating effect of the level of sustainability performance communicated. The findings of the four experiments conducted revealed that communicating sustainability performance is more effective than not reporting it in determining travelers’ behavioral intentions. Furthermore, an enhancement framing is more effective when communicating sustainability performance than a reduction framing. We also found that tourism provider’s commitment to sustainability explains the impact of sustainability performance communication framing on behavioral intentions. Furthermore, we found that communicating a moderate level of sustainability performance in enhancement framing and a high level in reduction framing is effective. The study provides implications for theory and practice in developing effective sustainability communication.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135414148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-23DOI: 10.1177/00472875231206542
Ding Xu, Laurie Murphy, Tingzhen Chen
Understanding how tourists respond to and comply with scams sheds light on tourist self-protection. In this study, a quasi-experimental design was employed to examine external (scam-operation) and internal (personal) factors of scam compliance. Twelve (3 × 4) scenarios were developed from real-world tourist scam cases and presented in the form of videos in an online tourist survey to elicit and observe decisions. A total of 609 participants from Australia and China completed the task, and the data were analyzed through multiple statistical techniques. The results suggested that the external factors of scam compliance did not exert a significant impact. Three internal factors, sensation-seeking, travel experiences, and risk perception, are stronger predictors of scam compliance. This study offers theoretical insights into tourist behavior, and contributes to new understandings of the antecedents of scam compliance.
{"title":"Falling for Tourist Scams: An Examination of Scam Compliance Factors","authors":"Ding Xu, Laurie Murphy, Tingzhen Chen","doi":"10.1177/00472875231206542","DOIUrl":"https://doi.org/10.1177/00472875231206542","url":null,"abstract":"Understanding how tourists respond to and comply with scams sheds light on tourist self-protection. In this study, a quasi-experimental design was employed to examine external (scam-operation) and internal (personal) factors of scam compliance. Twelve (3 × 4) scenarios were developed from real-world tourist scam cases and presented in the form of videos in an online tourist survey to elicit and observe decisions. A total of 609 participants from Australia and China completed the task, and the data were analyzed through multiple statistical techniques. The results suggested that the external factors of scam compliance did not exert a significant impact. Three internal factors, sensation-seeking, travel experiences, and risk perception, are stronger predictors of scam compliance. This study offers theoretical insights into tourist behavior, and contributes to new understandings of the antecedents of scam compliance.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135414387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-23DOI: 10.1177/00472875231206545
Jong-Hyeong Kim, Frank Badu-Baiden, Seongseop (Sam) Kim, Mehmet Ali Koseoglu, Nancy Grace Baah
Because of their significance, research on memorable tourism experiences (MTEs) has rapidly increased in the last decade. However, few comprehensive studies have traced knowledge creation and dissemination in this important research area. To address this gap, 104 articles focused on MTEs from eight tourism journals were analyzed. This study applied multiple approaches, including a trend analysis of prevailing research themes and keywords, bibliometric analysis, and content analysis, generating suggestions for future research. Among the meaningful results, this study identified three research streams: the experience economy, the nomological network analysis of MTEs, and remembered experience analysis. Additional findings from a content analysis, and nine future research agendas were produced. Thus, by improving the understanding of customers’ MTEs, our findings not only open paths for future research but also have implications for industry.
{"title":"Evolution of the Memorable Tourism Experience and Future Research Prospects","authors":"Jong-Hyeong Kim, Frank Badu-Baiden, Seongseop (Sam) Kim, Mehmet Ali Koseoglu, Nancy Grace Baah","doi":"10.1177/00472875231206545","DOIUrl":"https://doi.org/10.1177/00472875231206545","url":null,"abstract":"Because of their significance, research on memorable tourism experiences (MTEs) has rapidly increased in the last decade. However, few comprehensive studies have traced knowledge creation and dissemination in this important research area. To address this gap, 104 articles focused on MTEs from eight tourism journals were analyzed. This study applied multiple approaches, including a trend analysis of prevailing research themes and keywords, bibliometric analysis, and content analysis, generating suggestions for future research. Among the meaningful results, this study identified three research streams: the experience economy, the nomological network analysis of MTEs, and remembered experience analysis. Additional findings from a content analysis, and nine future research agendas were produced. Thus, by improving the understanding of customers’ MTEs, our findings not only open paths for future research but also have implications for industry.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135412872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-23DOI: 10.1177/00472875231206538
Phuong Minh Binh Nguyen, Xuan Lan Pham, Giang Nu To Truong
This study investigated the effects of viewing travel vlog experiences on online tourists’ travel planning behavior. Based on integrating cognitive emotion theory (CET) and the source credibility model (SCM), this study illuminates the mechanics of inspiration formation and its mediation role between credible vlogger characteristics and travel planning behavior. The study surveyed 423 online tourists in Vietnam who use travel vlogs to plan their travels. The study found that sincerity, professionalism, and attraction all positively affect inspiration, but attraction had the biggest effect. Inspiration partially mediated the relationship between sincerity and travel planning behavior, while the influence of professionalism and attraction on travel planning behavior was fully mediated by inspiration. The study suggests that travel vloggers need to create products that clearly portray their ethos and can connect emotionally with online tourists. Hospitality and tourism businesses should collaborate with travel vloggers to enhance their brand image.
{"title":"The Influence of Source Credibility and Inspiration on Tourists’ Travel Planning Through Travel Vlogs","authors":"Phuong Minh Binh Nguyen, Xuan Lan Pham, Giang Nu To Truong","doi":"10.1177/00472875231206538","DOIUrl":"https://doi.org/10.1177/00472875231206538","url":null,"abstract":"This study investigated the effects of viewing travel vlog experiences on online tourists’ travel planning behavior. Based on integrating cognitive emotion theory (CET) and the source credibility model (SCM), this study illuminates the mechanics of inspiration formation and its mediation role between credible vlogger characteristics and travel planning behavior. The study surveyed 423 online tourists in Vietnam who use travel vlogs to plan their travels. The study found that sincerity, professionalism, and attraction all positively affect inspiration, but attraction had the biggest effect. Inspiration partially mediated the relationship between sincerity and travel planning behavior, while the influence of professionalism and attraction on travel planning behavior was fully mediated by inspiration. The study suggests that travel vloggers need to create products that clearly portray their ethos and can connect emotionally with online tourists. Hospitality and tourism businesses should collaborate with travel vloggers to enhance their brand image.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135413975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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