Pub Date : 2023-08-03DOI: 10.1177/00472875231192310
Jinfu Zhang
There are heated discussions in tourism studies literature regarding the definition of “home.” This longitudinal ethnography of Chinese tourist-migrants in Tibet finds home to be an ongoing introspective building over time rather than a static state, and it contends that the concept of “home” and “away” should be conceived as different stages and forms in individual life quests for home. Challenging conventional perceptions of home and tourism, the article offers theoretical insights for studies of mobile populations and conceptualizations of home and away based on the author’s non-consecutive fieldwork in Tibet of more than 16 months during a 16-year period. This research also contributes to the field of home studies in tourism mobilities and provides fresh insights into mobility in China’s current society. The search for home suggests new metaphors for understanding the modern urban life and the current mobile society.
{"title":"Drifting Home: The Quests of Chinese Tourist-Migrants in Tibet","authors":"Jinfu Zhang","doi":"10.1177/00472875231192310","DOIUrl":"https://doi.org/10.1177/00472875231192310","url":null,"abstract":"There are heated discussions in tourism studies literature regarding the definition of “home.” This longitudinal ethnography of Chinese tourist-migrants in Tibet finds home to be an ongoing introspective building over time rather than a static state, and it contends that the concept of “home” and “away” should be conceived as different stages and forms in individual life quests for home. Challenging conventional perceptions of home and tourism, the article offers theoretical insights for studies of mobile populations and conceptualizations of home and away based on the author’s non-consecutive fieldwork in Tibet of more than 16 months during a 16-year period. This research also contributes to the field of home studies in tourism mobilities and provides fresh insights into mobility in China’s current society. The search for home suggests new metaphors for understanding the modern urban life and the current mobile society.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":" ","pages":""},"PeriodicalIF":8.9,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43107305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-31DOI: 10.1177/00472875231190000
Y. Yu, B. Pan, RanRan Cui, Jianping Liang, Jifei Wu
Understanding the relationships between momentary episodes and overall evaluation is integral to creating tourist experiences because service providers strive to maximize positive outcomes and minimize negative ones. Past work has shown that the end experience outweighs other episodes (e.g., the start experience) when forming retrospective judgments, referred to as “the end effect.” Although researchers have paid considerable attention to the end effect in tourist experience evaluation, their findings are mixed and need to be further clarified. This research reconciles the inconsistency by examining the moderating role of cultural mindsets on the weight of end experience in overall evaluation. Across three experiments, this research reveals that the end experience is heavily weighted for tourists with an individualistic mindset but less so for those with a collective mindset. These findings help to explain the inconsistency in the literature and provide practical implications for destination marketing.
{"title":"Cultural Mindsets Matter: Reexamining the End Effect in Tourism Experiences","authors":"Y. Yu, B. Pan, RanRan Cui, Jianping Liang, Jifei Wu","doi":"10.1177/00472875231190000","DOIUrl":"https://doi.org/10.1177/00472875231190000","url":null,"abstract":"Understanding the relationships between momentary episodes and overall evaluation is integral to creating tourist experiences because service providers strive to maximize positive outcomes and minimize negative ones. Past work has shown that the end experience outweighs other episodes (e.g., the start experience) when forming retrospective judgments, referred to as “the end effect.” Although researchers have paid considerable attention to the end effect in tourist experience evaluation, their findings are mixed and need to be further clarified. This research reconciles the inconsistency by examining the moderating role of cultural mindsets on the weight of end experience in overall evaluation. Across three experiments, this research reveals that the end experience is heavily weighted for tourists with an individualistic mindset but less so for those with a collective mindset. These findings help to explain the inconsistency in the literature and provide practical implications for destination marketing.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":" ","pages":""},"PeriodicalIF":8.9,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47193555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-29DOI: 10.1177/00472875231189859
Xuequn Wang, S. Huang, Eunjung Kim, Jian Xu
In peer-to-peer (P2P) accommodation, consumers face high levels of consumption uncertainty from both P2P sites and hosts. Our study applies principal–agent theory to develop a dual processing model in examining how to support consumers’ repurchase intention by reducing consumers’ uncertainty perceptions associated with booking and staying. We selected Airbnb as our context and collected survey data from American consumers. The results show that perceived uncertainty (hosts) has a direct effect on repurchase intention, whereas perceived uncertainty (site) has an indirect effect. Further, perceived utility and trust in the last host can help reduce fears of opportunism (hosts), whereas site quality can alleviate fears of opportunism (site). Our study contributes to the literature by developing a dual-processing model of repurchase intention to clarify how consumers’ repurchase intention can be enhanced. The results can provide important guidelines regarding how to support consumers’ repurchase intention. We also provide suggestions regarding how to deal with additional uncertainties post COVID-19.
{"title":"Enhancing Consumers’ Repurchase Intention in Peer-to-Peer Accommodation Following a Dual Processing Model: A Principal–Agent Perspective","authors":"Xuequn Wang, S. Huang, Eunjung Kim, Jian Xu","doi":"10.1177/00472875231189859","DOIUrl":"https://doi.org/10.1177/00472875231189859","url":null,"abstract":"In peer-to-peer (P2P) accommodation, consumers face high levels of consumption uncertainty from both P2P sites and hosts. Our study applies principal–agent theory to develop a dual processing model in examining how to support consumers’ repurchase intention by reducing consumers’ uncertainty perceptions associated with booking and staying. We selected Airbnb as our context and collected survey data from American consumers. The results show that perceived uncertainty (hosts) has a direct effect on repurchase intention, whereas perceived uncertainty (site) has an indirect effect. Further, perceived utility and trust in the last host can help reduce fears of opportunism (hosts), whereas site quality can alleviate fears of opportunism (site). Our study contributes to the literature by developing a dual-processing model of repurchase intention to clarify how consumers’ repurchase intention can be enhanced. The results can provide important guidelines regarding how to support consumers’ repurchase intention. We also provide suggestions regarding how to deal with additional uncertainties post COVID-19.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":" ","pages":""},"PeriodicalIF":8.9,"publicationDate":"2023-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47263927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-21DOI: 10.1177/00472875231188717
Hakseung Shin, Jinhee Lee, Namjo Kim
Since the COVID-19 crisis has accelerated digital transformation around the world, one notable trend in the tourism industry is the emergence of long-stay tourism, such as workcation which combines working and vacationing. Although workcation travel displays unique experiential characteristics compared with traditional travel experiences, conceptual and empirical knowledge on the nature and dimensional structure of such experiences is lacking. To fill this gap, this research conceptualizes workcation travel experiences and develops a multi-dimensional scale to measure the degree of such experiences. Based on the analysis of qualitative interviews, four workcation travel experience dimensions are identified: relaxing, improvised, autonomous, and localized experiences. Building on this, two online surveys with workcation travelers were conducted to develop a multi-dimensional scale of workcation travel experiences. Lastly, the nomological network of the developed scale with workcation satisfaction and revisit intentions was investigated. Theoretical and practical implications are provided.
{"title":"Workcation (Workation) Travel Experiences, Satisfaction and Revisit Intentions: Focusing on Conceptualization, Scale Development, and Nomological Network","authors":"Hakseung Shin, Jinhee Lee, Namjo Kim","doi":"10.1177/00472875231188717","DOIUrl":"https://doi.org/10.1177/00472875231188717","url":null,"abstract":"Since the COVID-19 crisis has accelerated digital transformation around the world, one notable trend in the tourism industry is the emergence of long-stay tourism, such as workcation which combines working and vacationing. Although workcation travel displays unique experiential characteristics compared with traditional travel experiences, conceptual and empirical knowledge on the nature and dimensional structure of such experiences is lacking. To fill this gap, this research conceptualizes workcation travel experiences and develops a multi-dimensional scale to measure the degree of such experiences. Based on the analysis of qualitative interviews, four workcation travel experience dimensions are identified: relaxing, improvised, autonomous, and localized experiences. Building on this, two online surveys with workcation travelers were conducted to develop a multi-dimensional scale of workcation travel experiences. Lastly, the nomological network of the developed scale with workcation satisfaction and revisit intentions was investigated. Theoretical and practical implications are provided.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":" ","pages":""},"PeriodicalIF":8.9,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46314074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-18DOI: 10.1177/00472875231187889
Zhao Wang, Yijiao Ye, Qixing Huang, Xinyu Liu, Yurong Fan
Frontline service employees (FSEs)’ customer-oriented boundary spanning behaviors (COBSBs) are prosocial behaviors adapted to the job requirements and work environment of customer service personnel. It is a significant strategic imperative for achieving excellent performance in the tourism organizations. Building on social exchange theory, this study uncovered that inclusive leadership motivates FSEs’ COBSBs. Using hierarchical multiple regression analysis with time-lagged data, we find that inclusive leadership promotes FSEs’ COBSBs by enhancing their felt obligations. Moreover, the need for affiliation enhances the direct effect that inclusive leadership has on felt obligations and its indirect effect on FSEs’ COBSBs via felt obligations.
{"title":"Fostering Employee Customer-Oriented Boundary Spanning Behaviors: The Role of Inclusive Leadership","authors":"Zhao Wang, Yijiao Ye, Qixing Huang, Xinyu Liu, Yurong Fan","doi":"10.1177/00472875231187889","DOIUrl":"https://doi.org/10.1177/00472875231187889","url":null,"abstract":"Frontline service employees (FSEs)’ customer-oriented boundary spanning behaviors (COBSBs) are prosocial behaviors adapted to the job requirements and work environment of customer service personnel. It is a significant strategic imperative for achieving excellent performance in the tourism organizations. Building on social exchange theory, this study uncovered that inclusive leadership motivates FSEs’ COBSBs. Using hierarchical multiple regression analysis with time-lagged data, we find that inclusive leadership promotes FSEs’ COBSBs by enhancing their felt obligations. Moreover, the need for affiliation enhances the direct effect that inclusive leadership has on felt obligations and its indirect effect on FSEs’ COBSBs via felt obligations.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":" ","pages":""},"PeriodicalIF":8.9,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46374947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-18DOI: 10.1177/00472875231187332
Xinran Yang, Liaoniao Zhang, Zixin Feng
Previous research indicates that personalized tourism recommendation (PTR) is becoming increasingly important in tourism marketing. However, many areas of PTR remain unexplored. This study is based on Stimulus-Organism-Response theory; integrated constructs from PTR, big data, and artificial intelligence; and the technology acceptance model. The quantitative approach was conducted through an online survey from 496 users of Ctrip. PLS-SEM was used to test the collected data. Three factors were found to stimulate consumers’ perceptions of PTR: perceived personalization, visual appearance, and information quality. Consumers’ reactions to PTR can be divided into an internal processing organism, which includes the perception of the technology as “technology trust” and the perception of the recommended content as “PTR attitude.” This study contributes to the literature on smart tourism and marketing by developing and empirically testing an integrated model and providing a guide to determine users’ trust and attitudes toward PTR or other personalized e-services.
{"title":"Personalized Tourism Recommendations and the E-Tourism User Experience","authors":"Xinran Yang, Liaoniao Zhang, Zixin Feng","doi":"10.1177/00472875231187332","DOIUrl":"https://doi.org/10.1177/00472875231187332","url":null,"abstract":"Previous research indicates that personalized tourism recommendation (PTR) is becoming increasingly important in tourism marketing. However, many areas of PTR remain unexplored. This study is based on Stimulus-Organism-Response theory; integrated constructs from PTR, big data, and artificial intelligence; and the technology acceptance model. The quantitative approach was conducted through an online survey from 496 users of Ctrip. PLS-SEM was used to test the collected data. Three factors were found to stimulate consumers’ perceptions of PTR: perceived personalization, visual appearance, and information quality. Consumers’ reactions to PTR can be divided into an internal processing organism, which includes the perception of the technology as “technology trust” and the perception of the recommended content as “PTR attitude.” This study contributes to the literature on smart tourism and marketing by developing and empirically testing an integrated model and providing a guide to determine users’ trust and attitudes toward PTR or other personalized e-services.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":" ","pages":""},"PeriodicalIF":8.9,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44671308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-18DOI: 10.1177/00472875231187334
Shuhao Li, Mimi Chen, Xiao Ma, Zhongfeng Sun
This study integrates trust in government, fear of COVID-19, and economic dependence on tourism into the protection motivation theory (PMT) framework to predict resident hospitality during the COVID-19 crisis. Structural equation modeling is utilized to analyze 281 questionnaires from destination residents. Findings show that threat severity and threat vulnerability can indirectly reduce resident hospitality through fear of COVID-19, whereas response efficacy and self-efficacy can directly promote resident hospitality. Trust in government can change the levels of threat severity, threat vulnerability, response efficacy, and self-efficacy, which in turn influences fear of COVID-19 and resident hospitality in different ways. Additionally, economic dependence on tourism is found as the most influential predictor of resident hospitality. Theoretically, this study contributes to the literature by developing a comprehensive and novel extended PMT model to understand the formation mechanism of residents’ attitudes during the COVID-19 crisis. Practical implications can help better improve resident hospitality.
{"title":"Applying an Extended Protection Motivation Theory Model to Predict Resident Hospitality During the COVID-19 Crisis","authors":"Shuhao Li, Mimi Chen, Xiao Ma, Zhongfeng Sun","doi":"10.1177/00472875231187334","DOIUrl":"https://doi.org/10.1177/00472875231187334","url":null,"abstract":"This study integrates trust in government, fear of COVID-19, and economic dependence on tourism into the protection motivation theory (PMT) framework to predict resident hospitality during the COVID-19 crisis. Structural equation modeling is utilized to analyze 281 questionnaires from destination residents. Findings show that threat severity and threat vulnerability can indirectly reduce resident hospitality through fear of COVID-19, whereas response efficacy and self-efficacy can directly promote resident hospitality. Trust in government can change the levels of threat severity, threat vulnerability, response efficacy, and self-efficacy, which in turn influences fear of COVID-19 and resident hospitality in different ways. Additionally, economic dependence on tourism is found as the most influential predictor of resident hospitality. Theoretically, this study contributes to the literature by developing a comprehensive and novel extended PMT model to understand the formation mechanism of residents’ attitudes during the COVID-19 crisis. Practical implications can help better improve resident hospitality.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":" ","pages":""},"PeriodicalIF":8.9,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42204449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-17DOI: 10.1177/00472875231185882
S. Barnes
Travel and tourism advertising is critical in developing positive associations to attract visitor patronage and build sustainable post-pandemic tourism. An important part of an advertising message is delivered through voice and other aspects of audio, for example, music. However, how audio features impact viewers of travel and tourism advertisements remains unexplored in the research. This study implements advanced audio analytics to test how various features impact upon viewers. The results show that voice quality is important in developing positive affect; advertisement viewers prefer speakers with quieter voices (less mean intensity) that have a higher level of clarity (higher harmonics-to-noise ratio). This can be explained via the heuristic route of the heuristic-systematic model. Music tempo was found to be important in stimulating reactions from advertisements, with faster music being associated with a higher level of positive affect. The paper concludes with practical and theoretical implications, limitations, and suggestions for future research.
{"title":"Smooth Talking and Fast Music: Understanding the Importance of Voice and Music in Travel and Tourism Ads via Acoustic Analytics","authors":"S. Barnes","doi":"10.1177/00472875231185882","DOIUrl":"https://doi.org/10.1177/00472875231185882","url":null,"abstract":"Travel and tourism advertising is critical in developing positive associations to attract visitor patronage and build sustainable post-pandemic tourism. An important part of an advertising message is delivered through voice and other aspects of audio, for example, music. However, how audio features impact viewers of travel and tourism advertisements remains unexplored in the research. This study implements advanced audio analytics to test how various features impact upon viewers. The results show that voice quality is important in developing positive affect; advertisement viewers prefer speakers with quieter voices (less mean intensity) that have a higher level of clarity (higher harmonics-to-noise ratio). This can be explained via the heuristic route of the heuristic-systematic model. Music tempo was found to be important in stimulating reactions from advertisements, with faster music being associated with a higher level of positive affect. The paper concludes with practical and theoretical implications, limitations, and suggestions for future research.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":" ","pages":""},"PeriodicalIF":8.9,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49081493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-03DOI: 10.1177/00472875231184226
Fanny Manner-Baldeon, Guyang Lin, Mimi Li
Friendship travel is gaining traction in tourism studies; however, analyses of dyads’ dynamics outside of romantic partners remain scarce. This study investigates how dyadic friends settle disputes while on vacation, negotiate self- and other-related needs based on personal and friendship characteristics, and ultimately achieve satisfying tourism experiences. Structural equation modeling is used to examine interrelationships between the “Big Five” personality traits, Aristotle’s friendship types, and interpersonal tolerance in conflict resolution during travel between same- and opposite-sex friend dyads. Findings reveal that friends whose relationships are rooted in goodwill (i.e., virtue friendship) are more willing to adopt integrating and compromising conflict management styles. Friends who possess relatively strong agreeableness and openness to experience, and who have high interpersonal tolerance, often use an integrating conflict management style. These results differ from the extant literature in showing that men’s getaways enhance dyadic friendships. Various implications and this study’s relevance in the context of COVID-19 are discussed in closing.
{"title":"Dyadic Friendship Travel: The Role of Personal and Friendship Characteristics on Conflict Management Styles","authors":"Fanny Manner-Baldeon, Guyang Lin, Mimi Li","doi":"10.1177/00472875231184226","DOIUrl":"https://doi.org/10.1177/00472875231184226","url":null,"abstract":"Friendship travel is gaining traction in tourism studies; however, analyses of dyads’ dynamics outside of romantic partners remain scarce. This study investigates how dyadic friends settle disputes while on vacation, negotiate self- and other-related needs based on personal and friendship characteristics, and ultimately achieve satisfying tourism experiences. Structural equation modeling is used to examine interrelationships between the “Big Five” personality traits, Aristotle’s friendship types, and interpersonal tolerance in conflict resolution during travel between same- and opposite-sex friend dyads. Findings reveal that friends whose relationships are rooted in goodwill (i.e., virtue friendship) are more willing to adopt integrating and compromising conflict management styles. Friends who possess relatively strong agreeableness and openness to experience, and who have high interpersonal tolerance, often use an integrating conflict management style. These results differ from the extant literature in showing that men’s getaways enhance dyadic friendships. Various implications and this study’s relevance in the context of COVID-19 are discussed in closing.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":" ","pages":""},"PeriodicalIF":8.9,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45226521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.1177/00472875231182109
Kevin Kam Fung So, Jing Li, Yueying He, Ceridwyn King
Although customer engagement’s (CE) effects on marketing-related outcomes are well documented, its broader impacts on life domain constructs (e.g., subjective well-being [SWB]) have received less attention. We propose CE as a viable mechanism for prolonging travel’s positive effects on SWB. Specifically, this study adopts a three-wave design to investigate the linkages between destination brand experience (DBE), CE, and SWB over time. Our results indicate that sensory destination experience ( t1) and affective destination experience ( t1) stimulated CE with a destination ( t2), which contributed significantly to SWB ( t3). Findings from this longitudinal study contribute to the literature by demonstrating that CE significantly mediates the effects of the sensory and affective dimensions of DBE on tourists’ SWB over time. The study highlights the importance of CE beyond key marketing performance indicators.
{"title":"The Role of Customer Engagement in Sustaining Subjective Well-being After a Travel Experience: Findings From a Three-Wave Study","authors":"Kevin Kam Fung So, Jing Li, Yueying He, Ceridwyn King","doi":"10.1177/00472875231182109","DOIUrl":"https://doi.org/10.1177/00472875231182109","url":null,"abstract":"Although customer engagement’s (CE) effects on marketing-related outcomes are well documented, its broader impacts on life domain constructs (e.g., subjective well-being [SWB]) have received less attention. We propose CE as a viable mechanism for prolonging travel’s positive effects on SWB. Specifically, this study adopts a three-wave design to investigate the linkages between destination brand experience (DBE), CE, and SWB over time. Our results indicate that sensory destination experience ( t1) and affective destination experience ( t1) stimulated CE with a destination ( t2), which contributed significantly to SWB ( t3). Findings from this longitudinal study contribute to the literature by demonstrating that CE significantly mediates the effects of the sensory and affective dimensions of DBE on tourists’ SWB over time. The study highlights the importance of CE beyond key marketing performance indicators.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":" ","pages":""},"PeriodicalIF":8.9,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46306855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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