Pub Date : 2024-11-01DOI: 10.1016/j.ijhm.2024.103984
Junbang Lan , Chi-Sum Wong , Iris D. Zhang , Kelly Z. Peng , Zui Lan
Hospitality organizations need to make changes from time to time, which usually result in adverse human resource (HR) practices, such as readjustments to job duties or salary cuts. To reduce negative employee responses to these adverse practices, scholars suggest the important role of change communication. However, it remains unclear how change communication can alter employees’ cognition to minimize their negative responses. Drawing on the HR attribution theory, we hypothesize that high-quality change communication can reduce employees’ turnover intentions through well-being attribution. We further argue that this indirect effect depends on the seriousness of the negative impact on employees. We test this moderated mediation model with two waves of time-lagged data from 223 employees of a hotel in Hong Kong when it had to implement a no-pay leave program due to a renovation project. The results provide support for our proposed model. Important implications for hotel practitioners are discussed.
{"title":"Minimizing hotel employees’ negative responses to adverse change practices: The application of attribution theory","authors":"Junbang Lan , Chi-Sum Wong , Iris D. Zhang , Kelly Z. Peng , Zui Lan","doi":"10.1016/j.ijhm.2024.103984","DOIUrl":"10.1016/j.ijhm.2024.103984","url":null,"abstract":"<div><div>Hospitality organizations need to make changes from time to time, which usually result in adverse human resource (HR) practices, such as readjustments to job duties or salary cuts. To reduce negative employee responses to these adverse practices, scholars suggest the important role of change communication. However, it remains unclear how change communication can alter employees’ cognition to minimize their negative responses. Drawing on the HR attribution theory, we hypothesize that high-quality change communication can reduce employees’ turnover intentions through well-being attribution. We further argue that this indirect effect depends on the seriousness of the negative impact on employees. We test this moderated mediation model with two waves of time-lagged data from 223 employees of a hotel in Hong Kong when it had to implement a no-pay leave program due to a renovation project. The results provide support for our proposed model. Important implications for hotel practitioners are discussed.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"124 ","pages":"Article 103984"},"PeriodicalIF":9.9,"publicationDate":"2024-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142571356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-31DOI: 10.1016/j.ijhm.2024.103967
Heather (Markham) Kim, Jinsoo Hwang
This study assesses the relationships between motivated consumer innovativeness and the theory of planned behavior in order to gain a better understanding of self-driving robot food delivery services. Moreover, country development status was propositioned in order to moderate the relationships between motivated consumer innovativeness and attitude. The data was collected from 315 South Korean consumers in Korea, which is a developed country, and 308 Mongolian consumers in Mongolia, which is a developing country, and they were analyzed. The results showed that functionally and cognitively motivated consumer innovativeness had an impact on attitude for both the Korean and Mongolian consumers. Hedonically motivated consumer innovativeness affected attitude for the Korean consumers, and socially motivated consumer innovativeness influenced attitude for the Mongolian customers. Attitude, subjective norm, and perceived behavioral control had causal relationships with behavioral intentions in both samples. Lastly, country development status had a moderating effect with the relationship between functionally motivated consumer innovativeness and attitude.
{"title":"Exploring MCI and TPB in the context of self-driving robot food delivery services: A cross-national study","authors":"Heather (Markham) Kim, Jinsoo Hwang","doi":"10.1016/j.ijhm.2024.103967","DOIUrl":"10.1016/j.ijhm.2024.103967","url":null,"abstract":"<div><div>This study assesses the relationships between motivated consumer innovativeness and the theory of planned behavior in order to gain a better understanding of self-driving robot food delivery services. Moreover, country development status was propositioned in order to moderate the relationships between motivated consumer innovativeness and attitude. The data was collected from 315 South Korean consumers in Korea, which is a developed country, and 308 Mongolian consumers in Mongolia, which is a developing country, and they were analyzed. The results showed that functionally and cognitively motivated consumer innovativeness had an impact on attitude for both the Korean and Mongolian consumers. Hedonically motivated consumer innovativeness affected attitude for the Korean consumers, and socially motivated consumer innovativeness influenced attitude for the Mongolian customers. Attitude, subjective norm, and perceived behavioral control had causal relationships with behavioral intentions in both samples. Lastly, country development status had a moderating effect with the relationship between functionally motivated consumer innovativeness and attitude.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"124 ","pages":"Article 103967"},"PeriodicalIF":9.9,"publicationDate":"2024-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142561409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-31DOI: 10.1016/j.ijhm.2024.103972
Seunghun Shin , Yoohee Hwang , Taekyung Kim
While tourists have traditionally used peer-to-peer platforms for accommodation and dining, they can now also access travel experiences through these platforms thanks to a new product: online travel experiences. With the emergence of this product, a fundamental understanding of its key attributes and their impact on user satisfaction is essential. However, such understanding has been rarely explored. This research aims to address the knowledge gap by understanding Airbnb Online Experiences from the perspective of tourists' satisfaction. Utilizing the Kano model, this study identifies six key attributes of Airbnb Online Experiences and analyzes their dynamic effects on tourist satisfaction through aspect extraction and regression analysis of online reviews. This research highlights how the relationship between these attributes and tourist satisfaction evolved during the COVID-19 pandemic. This study serves as a reference for future research on online travel experiences by elucidating the components of this emerging product.
{"title":"Attributes of satisfaction and dissatisfaction with online travel experiences in peer-to-peer platforms","authors":"Seunghun Shin , Yoohee Hwang , Taekyung Kim","doi":"10.1016/j.ijhm.2024.103972","DOIUrl":"10.1016/j.ijhm.2024.103972","url":null,"abstract":"<div><div>While tourists have traditionally used peer-to-peer platforms for accommodation and dining, they can now also access travel experiences through these platforms thanks to a new product: online travel experiences. With the emergence of this product, a fundamental understanding of its key attributes and their impact on user satisfaction is essential. However, such understanding has been rarely explored. This research aims to address the knowledge gap by understanding Airbnb Online Experiences from the perspective of tourists' satisfaction. Utilizing the Kano model, this study identifies six key attributes of Airbnb Online Experiences and analyzes their dynamic effects on tourist satisfaction through aspect extraction and regression analysis of online reviews. This research highlights how the relationship between these attributes and tourist satisfaction evolved during the COVID-19 pandemic. This study serves as a reference for future research on online travel experiences by elucidating the components of this emerging product.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"124 ","pages":"Article 103972"},"PeriodicalIF":9.9,"publicationDate":"2024-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142561410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-30DOI: 10.1016/j.ijhm.2024.103953
Chen-Ju Lin , Chia-Yen Wu , David Pauleen
This study, based on conservation-of-resources theory and self-disclosure perspective, establishes and validates a theoretical framework that contributes domain knowledge to micro-scale hospitality management. Empirical data were collected from 109 bedand-breakfast (B&B) hosts and their 528 dyadic customers in east Taiwan. Our findings indicate that the cross-level mediation effect of B&B host work vigor can mediate the relationship between B&B host work-life balance and customer satisfaction. Efforts by B&B owners to improve work-life balance could have practical implications including greater family support and more satisfied B&B customers. These satisfied customers will make more recommendations to their online followers, and tend to play the role of opinion leader thorough self-disclosures of their photos, opinions, evaluations and stories about their B&B stays to their social media friends and the B&B’s potential customers. This study contributes to the validation of cross-level causality relationships between B&B operators’ work-life balance and customers’ electronic word-of-mouth behaviors.
{"title":"B&B host work-life balance and customer online self- disclosure: A cross-level mediation effect of work vigor","authors":"Chen-Ju Lin , Chia-Yen Wu , David Pauleen","doi":"10.1016/j.ijhm.2024.103953","DOIUrl":"10.1016/j.ijhm.2024.103953","url":null,"abstract":"<div><div>This study, based on conservation-of-resources theory and self-disclosure perspective, establishes and validates a theoretical framework that contributes domain knowledge to micro-scale hospitality management. Empirical data were collected from 109 bedand-breakfast (B&B) hosts and their 528 dyadic customers in east Taiwan. Our findings indicate that the cross-level mediation effect of B&B host work vigor can mediate the relationship between B&B host work-life balance and customer satisfaction. Efforts by B&B owners to improve work-life balance could have practical implications including greater family support and more satisfied B&B customers. These satisfied customers will make more recommendations to their online followers, and tend to play the role of opinion leader thorough self-disclosures of their photos, opinions, evaluations and stories about their B&B stays to their social media friends and the B&B’s potential customers. This study contributes to the validation of cross-level causality relationships between B&B operators’ work-life balance and customers’ electronic word-of-mouth behaviors.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"124 ","pages":"Article 103953"},"PeriodicalIF":9.9,"publicationDate":"2024-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142552517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-28DOI: 10.1016/j.ijhm.2024.103959
Yuan Wang , Huimin Liu
Peer-to-peer (P2P) accommodation hosts exhibit diverse territorial behaviors in their interactions with guests. Combinations of these behaviors can distinctly affect guest experience. Using latent profile analysis, this paper identified subpopulations of P2P accommodation guests who share common perceptions of host territoriality. Results from three studies consistently revealed a trio of host territoriality patterns: low-territorial, access-limiting, and intrusive, which were differentially associated with guest experiences, including host evaluation, satisfaction, and revisit intention. Guests who experienced the access-limiting or intrusive pattern reported significantly less favorable attitudes toward their hosts and overall experiences, compared with those who experienced the low-territorial pattern. Psychological ownership and perceived control were found to mediate the influence of host territoriality patterns on guest experience. The findings of this research provide robust insight into the heterogeneity of host territoriality and shed light on service provision in P2P accommodation.
{"title":"Patterns of host territoriality and implications for P2P accommodation guest experience","authors":"Yuan Wang , Huimin Liu","doi":"10.1016/j.ijhm.2024.103959","DOIUrl":"10.1016/j.ijhm.2024.103959","url":null,"abstract":"<div><div>Peer-to-peer (P2P) accommodation hosts exhibit diverse territorial behaviors in their interactions with guests. Combinations of these behaviors can distinctly affect guest experience. Using latent profile analysis, this paper identified subpopulations of P2P accommodation guests who share common perceptions of host territoriality. Results from three studies consistently revealed a trio of host territoriality patterns: low-territorial, access-limiting, and intrusive, which were differentially associated with guest experiences, including host evaluation, satisfaction, and revisit intention. Guests who experienced the access-limiting or intrusive pattern reported significantly less favorable attitudes toward their hosts and overall experiences, compared with those who experienced the low-territorial pattern. Psychological ownership and perceived control were found to mediate the influence of host territoriality patterns on guest experience. The findings of this research provide robust insight into the heterogeneity of host territoriality and shed light on service provision in P2P accommodation.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"124 ","pages":"Article 103959"},"PeriodicalIF":9.9,"publicationDate":"2024-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142532705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-28DOI: 10.1016/j.ijhm.2024.103987
Maria Jesus Jerez-Jerez
This study explores the effect of hotel employees' readiness for and acceptance of Artificial Intelligence (AI), on hotels’ adoption of AI, and its subsequent impact on achieving Sustainable Development Goals (SDGs), as well as impact on non-financial performance (NFP), within the U.S. independent hotel sector. A novel survey instrument was devised, validated and administered to 1600 employees in independent hotels across the United States. Structural Equation Modelling (SEM) was employed to test the hypotheses derived from a conceptual framework. The results confirmed that employee readiness and acceptance of AI significantly affects AI and SDG adoption, and also positively impacted NFP metrics such as employee optimism, satisfaction and engagement. The study finds evidence of a pathway from employee engagement with AI to greater SDG adoption, and in turn, enhanced NFP. This highlights the significance of leveraging employee attitudes toward AI for more sustainable and effective performance in the hospitality sector.
{"title":"A study of employee attitudes towards AI, its effect on sustainable development goals and non-financial performance in independent hotels","authors":"Maria Jesus Jerez-Jerez","doi":"10.1016/j.ijhm.2024.103987","DOIUrl":"10.1016/j.ijhm.2024.103987","url":null,"abstract":"<div><div>This study explores the effect of hotel employees' readiness for and acceptance of Artificial Intelligence (AI), on hotels’ adoption of AI, and its subsequent impact on achieving Sustainable Development Goals (SDGs), as well as impact on non-financial performance (NFP), within the U.S. independent hotel sector. A novel survey instrument was devised, validated and administered to 1600 employees in independent hotels across the United States. Structural Equation Modelling (SEM) was employed to test the hypotheses derived from a conceptual framework. The results confirmed that employee readiness and acceptance of AI significantly affects AI and SDG adoption, and also positively impacted NFP metrics such as employee optimism, satisfaction and engagement. The study finds evidence of a pathway from employee engagement with AI to greater SDG adoption, and in turn, enhanced NFP. This highlights the significance of leveraging employee attitudes toward AI for more sustainable and effective performance in the hospitality sector.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"124 ","pages":"Article 103987"},"PeriodicalIF":9.9,"publicationDate":"2024-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142532704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Online food delivery (OFD) has gained popularity because of rapid urbanization and busy lifestyles of individuals in the last decade. Nevertheless, despite the surging fame and significance of OFD, certain gaps in research demand attention. Thus, this study aims to examine comprehensive barriers (economic, efficiency, experience), trust, post-usage usefulness, loyalty, and electronic word-of-mouth (e-WoM) within OFD services. It also considers the moderating effect of moral obligation on the relationship between these concepts. PLS-SEM was employed for data analysis (n=650). The findings of the study indicate that barriers related to economic, efficiency, and user experience have a significant and detrimental impact on trust, the utility of the service after usage, electronic word-of-mouth (e-WoM), and loyalty in the context of adopting online food delivery (OFD) services. The findings contribute to a better understanding of consumers’ perception of OFD. Several theoretical and practical implications were offered.
{"title":"From click to cuisine: Unpacking the interplay of online food delivery services through barriers, trust, post-usage usefulness, and moral obligation","authors":"Babak Taheri , Diptiman Banerji , Mosharrof Hosen , Gagan Deep Sharma","doi":"10.1016/j.ijhm.2024.103961","DOIUrl":"10.1016/j.ijhm.2024.103961","url":null,"abstract":"<div><div>Online food delivery (OFD) has gained popularity because of rapid urbanization and busy lifestyles of individuals in the last decade. Nevertheless, despite the surging fame and significance of OFD, certain gaps in research demand attention. Thus, this study aims to examine comprehensive barriers (economic, efficiency, experience), trust, post-usage usefulness, loyalty, and electronic word-of-mouth (e-WoM) within OFD services. It also considers the moderating effect of moral obligation on the relationship between these concepts. PLS-SEM was employed for data analysis (n=650). The findings of the study indicate that barriers related to economic, efficiency, and user experience have a significant and detrimental impact on trust, the utility of the service after usage, electronic word-of-mouth (e-WoM), and loyalty in the context of adopting online food delivery (OFD) services. The findings contribute to a better understanding of consumers’ perception of OFD. Several theoretical and practical implications were offered.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"124 ","pages":"Article 103961"},"PeriodicalIF":9.9,"publicationDate":"2024-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142532703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-23DOI: 10.1016/j.ijhm.2024.103956
Soey Sut Ieng Lei , Don Wu , Gus Guanrong Liu , Rob Law
There are criticisms that the hospitality industry has lost its human touch as a competitive edge. While previous studies have examined how high-touch customer experiences should be provided, their recommendations are often related to humanizing service employees and technologies. It remains unclear how human touch should be better leveraged and incorporated into service design to enhance customer experience throughout the customer journey. This study explores how hotel service encounters could be tailored to customers with varying needs for human interactions. Using multigroup and importance-performance map analyses, customer experiences reflecting different levels of human touch were compared across critical service encounters throughout the guest cycle. The findings identify the service encounters where human touch is particularly important, recognize the characteristics of customers who desire a higher level of human touch, and provide explanations of the underlying reasons. Follow-up interviews were conducted to complement the quantitative results. These analyses collectively provide a comprehensive explanation of how high-touch service should be provided in hotels.
{"title":"Customizing customer journey in hotels: A focus on human touch","authors":"Soey Sut Ieng Lei , Don Wu , Gus Guanrong Liu , Rob Law","doi":"10.1016/j.ijhm.2024.103956","DOIUrl":"10.1016/j.ijhm.2024.103956","url":null,"abstract":"<div><div>There are criticisms that the hospitality industry has lost its human touch as a competitive edge. While previous studies have examined how high-touch customer experiences should be provided, their recommendations are often related to humanizing service employees and technologies. It remains unclear how human touch should be better leveraged and incorporated into service design to enhance customer experience throughout the customer journey. This study explores how hotel service encounters could be tailored to customers with varying needs for human interactions. Using multigroup and importance-performance map analyses, customer experiences reflecting different levels of human touch were compared across critical service encounters throughout the guest cycle. The findings identify the service encounters where human touch is particularly important, recognize the characteristics of customers who desire a higher level of human touch, and provide explanations of the underlying reasons. Follow-up interviews were conducted to complement the quantitative results. These analyses collectively provide a comprehensive explanation of how high-touch service should be provided in hotels.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"124 ","pages":"Article 103956"},"PeriodicalIF":9.9,"publicationDate":"2024-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142532702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-22DOI: 10.1016/j.ijhm.2024.103963
Minyi Zhang , Jun (Justin) Li , Xi Li
Despite the recent global rise of esports and its growing connection with the tourism and hospitality industries, few scholars have focused on this area. This study adopts an experimental approach to explore whether and how the presence of esports elements in hotels influences the consumption intention of Generation Z. The presence (vs. absence) of esports elements in hotels evokes a positive sense of coolness, innovative perception, and patronage intention among Generation Z. Moreover, the results indicate that individuals with high (vs. low) novelty-seeking traits and strong (vs. weak) subjective knowledge are more likely to have positive customer outcomes. These findings contribute to the literature on cross-domain spillover between esports and hospitality and offer practical advice for hotels seeking to attract younger generations while enhancing our understanding of marketing innovation in the hospitality industry.
尽管最近电竞运动在全球范围内兴起,而且与旅游业和酒店业的联系日益密切,但很少有学者关注这一领域。本研究采用实验方法来探讨酒店中电竞元素的存在是否以及如何影响 Z 世代的消费意向。酒店中电竞元素的存在(与不存在)会唤起 Z 世代的积极酷感、创新感和光顾意向。此外,研究结果表明,具有高(与低)寻求新奇特质和强(与弱)主观知识的个体更有可能获得积极的顾客结果。这些研究结果为电竞与酒店业之间跨领域溢出效应的文献做出了贡献,并为酒店吸引年轻一代提供了实用建议,同时加深了我们对酒店业营销创新的理解。
{"title":"Can esports help with hospitality marketing for Generation Z? The interaction of esports, novelty seeking, and subjective knowledge","authors":"Minyi Zhang , Jun (Justin) Li , Xi Li","doi":"10.1016/j.ijhm.2024.103963","DOIUrl":"10.1016/j.ijhm.2024.103963","url":null,"abstract":"<div><div>Despite the recent global rise of esports and its growing connection with the tourism and hospitality industries, few scholars have focused on this area. This study adopts an experimental approach to explore whether and how the presence of esports elements in hotels influences the consumption intention of Generation Z. The presence (vs. absence) of esports elements in hotels evokes a positive sense of coolness, innovative perception, and patronage intention among Generation Z. Moreover, the results indicate that individuals with high (vs. low) novelty-seeking traits and strong (vs. weak) subjective knowledge are more likely to have positive customer outcomes. These findings contribute to the literature on cross-domain spillover between esports and hospitality and offer practical advice for hotels seeking to attract younger generations while enhancing our understanding of marketing innovation in the hospitality industry.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"124 ","pages":"Article 103963"},"PeriodicalIF":9.9,"publicationDate":"2024-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142532776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-22DOI: 10.1016/j.ijhm.2024.103957
Dogan Gursoy , Fabiola Sfodera , Niccolò Piccioni , Costanza Nosi , Christina G. Chi , Oscar (Hengxuan) Chi
This study first develops a multidimensional metaverstic experience perceptions scale by identifying four components – social interaction, spatial interaction, customized avatar embodiment, and immersion – as the most critical features of customers’ metaverstic experiences. Afterwards, it explores a theoretical model that identifies the critical determinants of consumers’ willingness to use the Metaverse for hotel information search. The proposed model suggests that a cognitive appraisal process underlies consumers’ adoption of the Metaverse for information search. The findings indicate that metaverstic experience perceptions and hedonic motivation positively impact perceived Metaverse pertinence for information search. Similarly, metaverstic experience perceptions and social influence significantly affect perceived Metaverse self-efficacy. Both Metaverse pertinence and self-efficacy serve as critical determinants of emotional responses. These emotional responses determine consumers’ willingness to adopt the Metaverse for information search and their attitudes to engaging with companies that employ the Metaverse.
{"title":"Consumers’ willingness to use the Metaverse for information search: An investigation of the underlying mechanism and critical determinants","authors":"Dogan Gursoy , Fabiola Sfodera , Niccolò Piccioni , Costanza Nosi , Christina G. Chi , Oscar (Hengxuan) Chi","doi":"10.1016/j.ijhm.2024.103957","DOIUrl":"10.1016/j.ijhm.2024.103957","url":null,"abstract":"<div><div>This study first develops a multidimensional metaverstic experience perceptions scale by identifying four components – social interaction, spatial interaction, customized avatar embodiment, and immersion – as the most critical features of customers’ metaverstic experiences. Afterwards, it explores a theoretical model that identifies the critical determinants of consumers’ willingness to use the Metaverse for hotel information search. The proposed model suggests that a cognitive appraisal process underlies consumers’ adoption of the Metaverse for information search. The findings indicate that metaverstic experience perceptions and hedonic motivation positively impact perceived Metaverse pertinence for information search. Similarly, metaverstic experience perceptions and social influence significantly affect perceived Metaverse self-efficacy. Both Metaverse pertinence and self-efficacy serve as critical determinants of emotional responses. These emotional responses determine consumers’ willingness to adopt the Metaverse for information search and their attitudes to engaging with companies that employ the Metaverse.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"124 ","pages":"Article 103957"},"PeriodicalIF":9.9,"publicationDate":"2024-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142532775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}