Pub Date : 2025-01-18DOI: 10.1016/j.ijhm.2025.104100
Luana Nanu , Veena Chattaraman , Imran Rahman
This study examines the impact of hotel room design, in terms of innovativeness and typicality, on guests' booking intentions within the upper-midscale hotel sector in the United States. Drawing from the Pleasure-Interest Model of Aesthetic Liking and the Most Advanced Yet Acceptable (MAYA) principle, the research explores how design aesthetics influence consumer pleasure and interest, affecting booking intentions. The study also delves into the moderating effects of travel goals (hedonic vs. utilitarian) and travel expertise (high vs. low) on the relationships. Findings indicate that a balance between innovativeness and typicality in hotel room design fosters favorable booking intentions, especially when aligned with utilitarian travel goals. Moreover, travel expertise moderates the impact of room design on booking intentions, suggesting that experienced travelers exhibit a stronger preference for the MAYA principle. The results offer insights into the optimal design strategy for upper midscale hotels, emphasizing the significance of a harmonious blend of innovativeness and typicality to cater to guests' functional and aesthetic preferences.
{"title":"Transforming spaces, shaping choices: The impact of room aesthetics on guest booking preferences","authors":"Luana Nanu , Veena Chattaraman , Imran Rahman","doi":"10.1016/j.ijhm.2025.104100","DOIUrl":"10.1016/j.ijhm.2025.104100","url":null,"abstract":"<div><div>This study examines the impact of hotel room design, in terms of innovativeness and typicality, on guests' booking intentions within the upper-midscale hotel sector in the United States. Drawing from the Pleasure-Interest Model of Aesthetic Liking and the Most Advanced Yet Acceptable (MAYA) principle, the research explores how design aesthetics influence consumer pleasure and interest, affecting booking intentions. The study also delves into the moderating effects of travel goals (hedonic vs. utilitarian) and travel expertise (high vs. low) on the relationships. Findings indicate that a balance between innovativeness and typicality in hotel room design fosters favorable booking intentions, especially when aligned with utilitarian travel goals. Moreover, travel expertise moderates the impact of room design on booking intentions, suggesting that experienced travelers exhibit a stronger preference for the MAYA principle. The results offer insights into the optimal design strategy for upper midscale hotels, emphasizing the significance of a harmonious blend of innovativeness and typicality to cater to guests' functional and aesthetic preferences.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"126 ","pages":"Article 104100"},"PeriodicalIF":9.9,"publicationDate":"2025-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142990494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-01-18DOI: 10.1016/j.ijhm.2025.104106
Tae Hyun Baek , Hyoje Jay Kim , Jungkeun Kim
This research investigated the impact of linguistic styles on the acceptance of artificial intelligence (AI)-generated recommendations, using three experiments. Specifically, we considered the use of figurative versus literal language in ChatGPT. The findings of Study 1 indicated that figurative language positively affects visit intention, with imagery vividness serving as a mediator in the underlying process. Study 2 revealed that the effect of figurative language on ChatGPT recommendations was stronger for those who perceived the AI as human-like. Conversely, Study 3 showed that while the figurative language used by ChatGPT significantly boosted visit intention compared with literal language, this enhancement was less pronounced when recommendations were made by a human agent.
{"title":"AI-generated recommendations: Roles of language style, perceived AI human-likeness, and recommendation agent","authors":"Tae Hyun Baek , Hyoje Jay Kim , Jungkeun Kim","doi":"10.1016/j.ijhm.2025.104106","DOIUrl":"10.1016/j.ijhm.2025.104106","url":null,"abstract":"<div><div>This research investigated the impact of linguistic styles on the acceptance of artificial intelligence (AI)-generated recommendations, using three experiments. Specifically, we considered the use of figurative versus literal language in ChatGPT. The findings of Study 1 indicated that figurative language positively affects visit intention, with imagery vividness serving as a mediator in the underlying process. Study 2 revealed that the effect of figurative language on ChatGPT recommendations was stronger for those who perceived the AI as human-like. Conversely, Study 3 showed that while the figurative language used by ChatGPT significantly boosted visit intention compared with literal language, this enhancement was less pronounced when recommendations were made by a human agent.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"126 ","pages":"Article 104106"},"PeriodicalIF":9.9,"publicationDate":"2025-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142990493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-01-18DOI: 10.1016/j.ijhm.2025.104089
Chih-Hsing Liu , Wen-Pei Lin , Yen-Ling Ng
In the ever-evolving landscape of the hotel industry, the spotlight on both owners and employees has intensified due to heightened attention and fierce competition. This pressure turns the sector into a battleground where emotional labour and work engagement play pivotal roles. Consequently, delving into the intricacies of the emotional labour-to-work engagement transition has become a critical concern. This study adopts a meticulous approach, employing three phases of paired data collection. It conducts an integrated analysis, intertwining mediation and moderation techniques to unravel the true essence of the phenomena under scrutiny. The findings shed light on the mediating influence of shared language and value cocreation, elucidating their significant roles in the process. The study validates the multifaceted moderating roles of supervisor support and challenge stressors on the development trajectory of hotel employees' work engagement. The comprehensive insights from this research have both theoretical and practical implications for hotel industry managers.
{"title":"Exploring the relationship between emotional labour and work engagement through a three-phase framework, incorporating mediation and moderation analyses","authors":"Chih-Hsing Liu , Wen-Pei Lin , Yen-Ling Ng","doi":"10.1016/j.ijhm.2025.104089","DOIUrl":"10.1016/j.ijhm.2025.104089","url":null,"abstract":"<div><div>In the ever-evolving landscape of the hotel industry, the spotlight on both owners and employees has intensified due to heightened attention and fierce competition. This pressure turns the sector into a battleground where emotional labour and work engagement play pivotal roles. Consequently, delving into the intricacies of the emotional labour-to-work engagement transition has become a critical concern. This study adopts a meticulous approach, employing three phases of paired data collection. It conducts an integrated analysis, intertwining mediation and moderation techniques to unravel the true essence of the phenomena under scrutiny. The findings shed light on the mediating influence of shared language and value cocreation, elucidating their significant roles in the process. The study validates the multifaceted moderating roles of supervisor support and challenge stressors on the development trajectory of hotel employees' work engagement. The comprehensive insights from this research have both theoretical and practical implications for hotel industry managers.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"126 ","pages":"Article 104089"},"PeriodicalIF":9.9,"publicationDate":"2025-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142990496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-01-18DOI: 10.1016/j.ijhm.2025.104112
GuoQiong Ivanka Huang , IpKin Anthony Wong , Chen Jason Zhang , Qilin Liang
The advent of generative AI, such as ChatGPT, not only emulates the efficiency of standard AI chatbots in generating content at a faster pace, but it also excels in autonomously producing innovative content for business purposes. However, how Gen AI will inspire people to make decisions in the field of tourism and hospitality remains understudied. Drawing on theories of customer inspiration and fear acquisition, our study analyzed 424 questionnaires and found that the advanced ability of Gen AI to generate creative content can inspire customers and increase their willingness to accept its hotel recommendations. Nevertheless, the process of customer inspiration may face challenges due to anxiety arising from a lack of transparency. Theoretical and practical implications of leveraging Gen AI in the hospitality field are discussed.
{"title":"Generative AI inspiration and hotel recommendation acceptance: Does anxiety over lack of transparency matter?","authors":"GuoQiong Ivanka Huang , IpKin Anthony Wong , Chen Jason Zhang , Qilin Liang","doi":"10.1016/j.ijhm.2025.104112","DOIUrl":"10.1016/j.ijhm.2025.104112","url":null,"abstract":"<div><div>The advent of generative AI, such as ChatGPT, not only emulates the efficiency of standard AI chatbots in generating content at a faster pace, but it also excels in autonomously producing innovative content for business purposes. However, how Gen AI will inspire people to make decisions in the field of tourism and hospitality remains understudied. Drawing on theories of customer inspiration and fear acquisition, our study analyzed 424 questionnaires and found that the advanced ability of Gen AI to generate creative content can inspire customers and increase their willingness to accept its hotel recommendations. Nevertheless, the process of customer inspiration may face challenges due to anxiety arising from a lack of transparency. Theoretical and practical implications of leveraging Gen AI in the hospitality field are discussed.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"126 ","pages":"Article 104112"},"PeriodicalIF":9.9,"publicationDate":"2025-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142990491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Improving the career adaptability of Gen Z, who now constitute a large proportion of the hospitality industry workforce, has taken on added significance. Following the precepts of the broaden-and-build theory of positive emotion, this study explores the relationships among organizational emotional capability, career adaptability, diversity management, and person-job fit of Gen Z employees. Data were collected from 391 Gen Z employees in China through a survey and a scenario-based experiment, which were utilized to test the hypotheses. The results revealed that organizational emotional capability, as a positive organizational resource, enhances career adaptability and supports Gen Z adaptation to the workplace, leading to higher person-job fit. Moreover, diversity management moderates the relationship between career adaptability and person-job fit. This study enriches the literature on the antecedents of career adaptability and provides valuable insights for hospitality human resource management practices aimed at Gen Z employees.
{"title":"How do organizational emotion resources enhance Gen Z person-job fit in hotels? Roles of career adaptability and diversity management","authors":"Xiaoman Zhou , Shuo (Sure) Wang , Xinyuan (Roy) Zhao , Karthik Namasivayam","doi":"10.1016/j.ijhm.2025.104095","DOIUrl":"10.1016/j.ijhm.2025.104095","url":null,"abstract":"<div><div>Improving the career adaptability of Gen Z, who now constitute a large proportion of the hospitality industry workforce, has taken on added significance. Following the precepts of the broaden-and-build theory of positive emotion, this study explores the relationships among organizational emotional capability, career adaptability, diversity management, and person-job fit of Gen Z employees. Data were collected from 391 Gen Z employees in China through a survey and a scenario-based experiment, which were utilized to test the hypotheses. The results revealed that organizational emotional capability, as a positive organizational resource, enhances career adaptability and supports Gen Z adaptation to the workplace, leading to higher person-job fit. Moreover, diversity management moderates the relationship between career adaptability and person-job fit. This study enriches the literature on the antecedents of career adaptability and provides valuable insights for hospitality human resource management practices aimed at Gen Z employees.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"126 ","pages":"Article 104095"},"PeriodicalIF":9.9,"publicationDate":"2025-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143102590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-01-17DOI: 10.1016/j.ijhm.2025.104086
Yao Sun , Rupam Konar , Chia Kei Wei
Employee advocacy on social media is an effective way to expand the organic reach of a company’s messaging. Yet the ethical practices driving employees’ intrinsic motivation to advocate in hospitality industry remains understudied. This study aims to fill in the gap by examining the influence of internal communication factors on employee social media advocacy and how employee engagement mediates relationships in China. This study also investigates the moderating effects of gender and age on the association of employee engagement and social media employee advocacy. The findings showed a significant positive effect of transformational leadership and supervisor-subordinate guanxi on employee engagement and social media employee advocacy. Only transformational leadership has an indirect effect on social media employee advocacy through employee engagement. Engaged younger and male employees have stronger intentions to advocate on social media than older and female employees. The findings provide guidelines for improving employees’ voluntariness in social media advocacy, and the managerial interventions for each demographic group.
{"title":"Unlocking the power of employee advocacy: The role of internal communication and engagement in five-star hotels","authors":"Yao Sun , Rupam Konar , Chia Kei Wei","doi":"10.1016/j.ijhm.2025.104086","DOIUrl":"10.1016/j.ijhm.2025.104086","url":null,"abstract":"<div><div>Employee advocacy on social media is an effective way to expand the organic reach of a company’s messaging. Yet the ethical practices driving employees’ intrinsic motivation to advocate in hospitality industry remains understudied. This study aims to fill in the gap by examining the influence of internal communication factors on employee social media advocacy and how employee engagement mediates relationships in China. This study also investigates the moderating effects of gender and age on the association of employee engagement and social media employee advocacy. The findings showed a significant positive effect of transformational leadership and supervisor-subordinate guanxi on employee engagement and social media employee advocacy. Only transformational leadership has an indirect effect on social media employee advocacy through employee engagement. Engaged younger and male employees have stronger intentions to advocate on social media than older and female employees. The findings provide guidelines for improving employees’ voluntariness in social media advocacy, and the managerial interventions for each demographic group.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"126 ","pages":"Article 104086"},"PeriodicalIF":9.9,"publicationDate":"2025-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143102588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is innovative in exploring the factors contributing to the creation of negative Memorable Hotel Experiences (MHEs). The study analyzes extremely negative experiences that tend to stick in guests’ memories and influence future decisions. The framework selected aims to effectively identify and extract memorable experiences from online customer reviews using a large language model (LLM) to generate previously unexplored experiences. The investigation unveiled three classifications of negative MHEs, encompassing a wide spectrum of hotel guests’ encounters, ranging from those causing only moderate inconvenience to significant disruption, ultimately reaching the extreme distress threshold. The increasing significance of negative memorable experiences and their consequential impact would help managers to identify the root causes of these experiences and implement corrective measures to prevent their recurrence.
{"title":"Unveiling negative memorable experiences of hotel guests: An innovative algorithmic analysis","authors":"Khadija Althubiti , Abdulaziz Alhamadani , Mahmood Khan , Md Gaffar Hossain Shah","doi":"10.1016/j.ijhm.2025.104087","DOIUrl":"10.1016/j.ijhm.2025.104087","url":null,"abstract":"<div><div>This research is innovative in exploring the factors contributing to the creation of negative Memorable Hotel Experiences (MHEs). The study analyzes extremely negative experiences that tend to stick in guests’ memories and influence future decisions. The framework selected aims to effectively identify and extract memorable experiences from online customer reviews using a large language model (LLM) to generate previously unexplored experiences. The investigation unveiled three classifications of negative MHEs, encompassing a wide spectrum of hotel guests’ encounters, ranging from those causing only moderate inconvenience to significant disruption, ultimately reaching the extreme distress threshold. The increasing significance of negative memorable experiences and their consequential impact would help managers to identify the root causes of these experiences and implement corrective measures to prevent their recurrence.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"126 ","pages":"Article 104087"},"PeriodicalIF":9.9,"publicationDate":"2025-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142990499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the contemporary digital landscape, the frontline employees' proficiency in forging relationships holds immense strategic importance for organizational success. This study examines the impact of frontline employees' digital competence, proactive assistance, and relationship-building on customer brand evangelism with the mediating role of brand image and the moderating role of perceived corporate social responsibility. The research utilizes a time-lagged data collection approach, employing a multistage random sampling method to gather data from patrons visiting both five and four-star hotels. The data collection spans two points in time, separated by a four-week interval. This study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS v. 4 to analyze the proposed relationships, ensuring robust analysis for complex models. Findings suggest that the digital competence, proactive support, and interpersonal skills of frontline staff significantly contribute to the emergence of brand evangelists directly and through the mediation of corporate image. This study highlights the pivotal function of frontline employees within the domain of sales and marketing, particularly in the context of hospitality management, in influencing customer perceptions and cultivating brand evangelism.
在当今的数字环境中,一线员工在建立关系方面的熟练程度对组织的成功具有巨大的战略重要性。本研究考察了一线员工数字化能力、主动协助和关系建设对客户品牌传播的影响,其中品牌形象的中介作用和企业社会责任感知的调节作用。本研究采用时间滞后的数据收集方法,采用多阶段随机抽样的方法,从光顾五星级和四星级酒店的顾客中收集数据。数据收集跨越两个时间点,间隔四周。本研究采用偏最小二乘结构方程建模(PLS-SEM),使用SmartPLS v. 4来分析所提出的关系,确保对复杂模型进行稳健分析。研究结果表明,一线员工的数字能力、主动支持和人际交往能力直接或通过企业形象的中介对品牌传播者的出现有显著的促进作用。这项研究强调了一线员工在销售和市场营销领域的关键作用,特别是在酒店管理的背景下,在影响客户观念和培养品牌传播方面。
{"title":"Customer evangelists: Elevating hospitality through digital competence, brand image, and corporate social responsibility","authors":"Mahnaz Mansoor , Justin Paul , Tariq Iqbal Khan , Rawan Abukhait , Dildar Hussain","doi":"10.1016/j.ijhm.2025.104085","DOIUrl":"10.1016/j.ijhm.2025.104085","url":null,"abstract":"<div><div>In the contemporary digital landscape, the frontline employees' proficiency in forging relationships holds immense strategic importance for organizational success. This study examines the impact of frontline employees' digital competence, proactive assistance, and relationship-building on customer brand evangelism with the mediating role of brand image and the moderating role of perceived corporate social responsibility. The research utilizes a time-lagged data collection approach, employing a multistage random sampling method to gather data from patrons visiting both five and four-star hotels. The data collection spans two points in time, separated by a four-week interval. This study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS v. 4 to analyze the proposed relationships, ensuring robust analysis for complex models. Findings suggest that the digital competence, proactive support, and interpersonal skills of frontline staff significantly contribute to the emergence of brand evangelists directly and through the mediation of corporate image. This study highlights the pivotal function of frontline employees within the domain of sales and marketing, particularly in the context of hospitality management, in influencing customer perceptions and cultivating brand evangelism.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"126 ","pages":"Article 104085"},"PeriodicalIF":9.9,"publicationDate":"2025-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142990500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study identifies attributes influencing Peer-to-Peer (P2P) accommodation performance before and after COVID-19. It systematically reviewed the literature on factors determining P2P profitability and competitiveness. The review involved 117 papers published before and 126 papers after the COVID-19 pandemic, from 2009 to 2023. Customer satisfaction was among the most studied themes across the pre- and post-pandemic literature. Specifically, 10 pre-pandemic key attributes from a value co-creation perspective, and 14 post-pandemic key attributes falling within a social systems framework were identified. Hosts’ focus on creating positive, hygienic, memorable experiences and guest trust in the platforms has become paramount since COVID-19. This research is the first to aggregate and compare the performance-related attributes from pre- and post-pandemic research. It contributes to theory by providing guidelines for further studies and offers implications to help practitioners analyze business performance, facilitating the sustainable development of this sector.
{"title":"Attributes influencing peer-to-peer accommodation performance: Classification and the future pathways","authors":"Feng (Zoey) Huang , Wai Tsz Serene Tse , Zhicai Wu , Dimitrios Buhalis","doi":"10.1016/j.ijhm.2025.104093","DOIUrl":"10.1016/j.ijhm.2025.104093","url":null,"abstract":"<div><div>This study identifies attributes influencing Peer-to-Peer (P2P) accommodation performance before and after COVID-19. It systematically reviewed the literature on factors determining P2P profitability and competitiveness. The review involved 117 papers published before and 126 papers after the COVID-19 pandemic, from 2009 to 2023. Customer satisfaction was among the most studied themes across the pre- and post-pandemic literature. Specifically, 10 pre-pandemic key attributes from a value co-creation perspective, and 14 post-pandemic key attributes falling within a social systems framework were identified. Hosts’ focus on creating positive, hygienic, memorable experiences and guest trust in the platforms has become paramount since COVID-19. This research is the first to aggregate and compare the performance-related attributes from pre- and post-pandemic research. It contributes to theory by providing guidelines for further studies and offers implications to help practitioners analyze business performance, facilitating the sustainable development of this sector.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"126 ","pages":"Article 104093"},"PeriodicalIF":9.9,"publicationDate":"2025-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142990498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-01-17DOI: 10.1016/j.ijhm.2024.103989
Raouf Ahmad Rather
Although tourism service-environments have increasingly used artificial intelligence (AI), limited research has explored the dynamics of AI-related factors on consumer engagement and behaviours in AI-based hotel service environment. Responding this gap, following Stimulus-Organism-Response (SOR)-perspective, this research analyzes the effects of consumers’ AI-perceived performance-expectancy, effort-expectancy, perceived-trust and anthropomorphism on perceived-value, consumer-engagement-behaviours (CEBs) and adoption intention in hotel context. Using online-survey, data has been collected from Indian hotel-consumers, who had previously adopted AI-technologies/services, examined through partial least squares-structural equation modeling. First, results exposed significant impact of AI-perceived performance expectancy, effort-expectancy, trust and anthropomorphism on perceived value. Second, results uncovered that perceived value’s positive influence on CEBs and adoption intention. Third, perceived value mediated the relationship among proposed factors. Finally, findings showed a positive moderating interaction-effect of self-congruence between perceived-value and CEBs/adoption intention. This research offers key theoretical and managerial contributions to AI-related factors, AI-technologies/services, perceived value and CEBs in hospitality industry.
{"title":"Does consumers’ reveal engagement behaviours in artificial intelligence (AI)-based technologies? The dynamics of perceived value and self-congruence","authors":"Raouf Ahmad Rather","doi":"10.1016/j.ijhm.2024.103989","DOIUrl":"10.1016/j.ijhm.2024.103989","url":null,"abstract":"<div><div>Although tourism service-environments have increasingly used artificial intelligence (AI), limited research has explored the dynamics of AI-related factors on consumer engagement and behaviours in AI-based hotel service environment. Responding this gap, following Stimulus-Organism-Response (SOR)-perspective, this research analyzes the effects of consumers’ AI-perceived performance-expectancy, effort-expectancy, perceived-trust and anthropomorphism on perceived-value, consumer-engagement-behaviours (CEBs) and adoption intention in hotel context. Using online-survey, data has been collected from Indian hotel-consumers, who had previously adopted AI-technologies/services, examined through partial least squares-structural equation modeling. First, results exposed significant impact of AI-perceived performance expectancy, effort-expectancy, trust and anthropomorphism on perceived value. Second, results uncovered that perceived value’s positive influence on CEBs and adoption intention. Third, perceived value mediated the relationship among proposed factors. Finally, findings showed a positive moderating interaction-effect of self-congruence between perceived-value and CEBs/adoption intention. This research offers key theoretical and managerial contributions to AI-related factors, AI-technologies/services, perceived value and CEBs in hospitality industry.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"126 ","pages":"Article 103989"},"PeriodicalIF":9.9,"publicationDate":"2025-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142990501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}