Pub Date : 2023-01-01DOI: 10.46609/ijsser.2023.v08i09.037
Nandini Gupta
Women have steadily been rising to the top in the fields of humanities, arts, and education, but women in STEM are severely underrepresented. Children in schools are exposed to the idea that entering the fields of STEM, whether it be academic or professional, is easier for a man. This kind of forced linear thinking limits female students from pursuing their interests in STEM-related fields. A sore lack of role models in these fields adds to women’s mindsets that they cannot achieve what men do. Today, even though there are women who have managed to reach and break through the metaphorical ‘glass ceiling’, they do not get equal treatment. They are subjected to lower positions in the workplace, and lesser pay, among a host of other discriminatory actions. Societal norms in many countries state that women must sacrifice their academic or professional pursuits to focus on their families, which is one of the many possibilities why they fail to climb the ladder to the top. This paper attempts to explore the reasons behind the continued dearth of women’s participation in STEM-related fields.
{"title":"NO) WOMEN IN STEM: AN ECONOMIC PERSPECTIVE TO THE SCIENTIFIC GLASS CEILING","authors":"Nandini Gupta","doi":"10.46609/ijsser.2023.v08i09.037","DOIUrl":"https://doi.org/10.46609/ijsser.2023.v08i09.037","url":null,"abstract":"Women have steadily been rising to the top in the fields of humanities, arts, and education, but women in STEM are severely underrepresented. Children in schools are exposed to the idea that entering the fields of STEM, whether it be academic or professional, is easier for a man. This kind of forced linear thinking limits female students from pursuing their interests in STEM-related fields. A sore lack of role models in these fields adds to women’s mindsets that they cannot achieve what men do. Today, even though there are women who have managed to reach and break through the metaphorical ‘glass ceiling’, they do not get equal treatment. They are subjected to lower positions in the workplace, and lesser pay, among a host of other discriminatory actions. Societal norms in many countries state that women must sacrifice their academic or professional pursuits to focus on their families, which is one of the many possibilities why they fail to climb the ladder to the top. This paper attempts to explore the reasons behind the continued dearth of women’s participation in STEM-related fields.","PeriodicalId":500023,"journal":{"name":"International journal of social science and economic research","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135051565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.46609/ijsser.2023.v08i09.024
John Leddo, Sahasra Kalwala
The rapid expansion of online resources and the emergence of self-directed learning (SDL) opportunities have transformed traditional education methods. This raises the question of how well people can learn on their own without the aid of a human teacher. In our previous work (Leddo et al., 2017), we found that gifted and talented (GT) students learned basic computer programming equally well on their own or when taught by a human teacher while non-GT students learned better when taught by a human teacher than on their own. This raises the question of how well students can continue to learn on their own as the subject matter becomes more advanced. Nittala et al. (2022) found an interaction effect when students were learning advanced material, specifically GT students did better on their own than with a teacher while non-GT students still learned better with a teacher. The present study investigates whether GT students can reach a “breaking point” when trying to learn very advanced material on their own compared to learning with a teacher. 24 GT middle and high school students learned a very advanced topic in biology, taught either by a teacher or by reading a scientific publication (self-directed learning-SDL). The results showed that GT students performed significantly better when learning on their own than when learning with a teacher. Future research should focus on what knowledge-building mechanisms are mediating this trend in which the more difficult the subject matter, the better GT students learn on their own than with a teacher.
{"title":"THE EFFECTIVENESS OF SELF-DIRECTED LEARNING VS. TEACHER-LED LEARNING OF ADVANCED SUBJECT MATTER ON GIFTED AND TALENTED STUDENTS","authors":"John Leddo, Sahasra Kalwala","doi":"10.46609/ijsser.2023.v08i09.024","DOIUrl":"https://doi.org/10.46609/ijsser.2023.v08i09.024","url":null,"abstract":"The rapid expansion of online resources and the emergence of self-directed learning (SDL) opportunities have transformed traditional education methods. This raises the question of how well people can learn on their own without the aid of a human teacher. In our previous work (Leddo et al., 2017), we found that gifted and talented (GT) students learned basic computer programming equally well on their own or when taught by a human teacher while non-GT students learned better when taught by a human teacher than on their own. This raises the question of how well students can continue to learn on their own as the subject matter becomes more advanced. Nittala et al. (2022) found an interaction effect when students were learning advanced material, specifically GT students did better on their own than with a teacher while non-GT students still learned better with a teacher. The present study investigates whether GT students can reach a “breaking point” when trying to learn very advanced material on their own compared to learning with a teacher. 24 GT middle and high school students learned a very advanced topic in biology, taught either by a teacher or by reading a scientific publication (self-directed learning-SDL). The results showed that GT students performed significantly better when learning on their own than when learning with a teacher. Future research should focus on what knowledge-building mechanisms are mediating this trend in which the more difficult the subject matter, the better GT students learn on their own than with a teacher.","PeriodicalId":500023,"journal":{"name":"International journal of social science and economic research","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135052302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.46609/ijsser.2023.v08i06.015
Kartikeya Johar
As technology becomes more integral to our daily lives, user interface (UI) and user experience (UX) design are crucial in creating successful technology products. However, there are concerns that the emphasis on good UI/UX design may be having an unintended consequence: negatively impacting users' cognitive abilities. This research paper aims to explore the impact of UI/UX design on users' cognitive abilities, and whether it may be contributing to a "dumbing down" effect. Through this research paper, we would explore this concept further and understand how and why this phenomenon occurs. The design of UI/UX can have a significant impact on users' cognitive abilities, potentially leading to a "dumbing down" effect. By examining the relationship between UI/UX design and cognitive abilities, this research aims to shed light on this important issue and contribute to the ongoing debate about the role of technology in our lives. This study will involve a literature review of both academic and non-academic sources, including content from industry reports, case studies, and news articles.
{"title":"THE IMPACT OF USER INTERFACE AND USER EXPERIENCE DESIGN ON USERS' COGNITIVE ABILITIES","authors":"Kartikeya Johar","doi":"10.46609/ijsser.2023.v08i06.015","DOIUrl":"https://doi.org/10.46609/ijsser.2023.v08i06.015","url":null,"abstract":"As technology becomes more integral to our daily lives, user interface (UI) and user experience (UX) design are crucial in creating successful technology products. However, there are concerns that the emphasis on good UI/UX design may be having an unintended consequence: negatively impacting users' cognitive abilities. This research paper aims to explore the impact of UI/UX design on users' cognitive abilities, and whether it may be contributing to a \"dumbing down\" effect. Through this research paper, we would explore this concept further and understand how and why this phenomenon occurs. The design of UI/UX can have a significant impact on users' cognitive abilities, potentially leading to a \"dumbing down\" effect. By examining the relationship between UI/UX design and cognitive abilities, this research aims to shed light on this important issue and contribute to the ongoing debate about the role of technology in our lives. This study will involve a literature review of both academic and non-academic sources, including content from industry reports, case studies, and news articles.","PeriodicalId":500023,"journal":{"name":"International journal of social science and economic research","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135649341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.46609/ijsser.2023.v08i08.020
Mahnoor Ahmad, John Leddo
Assessing students on their knowledge has been a key part of education, aiding in determining how much students have learned certain concepts. In the past, assessments have focused on whether students give the correct answer to problems, implying that the number of correctly-answered test items is a valid measure of how much students know. However, this emphasis on correct answers has resulted in negligence of assessments that could potentially provide diagnostic feedback to teachers and educators as to what concepts students have mastered, where the gaps in their knowledge are and how to remediate them. Having this framework could greatly benefit classrooms and day-to-day teaching practices. The present paper describes an assessment technique called Cognitive Structure Analysis that is derived from John Leddo’s integrated knowledge structure framework (INKS-Leddo et al., 1990) that combines several prominent knowledge representation frameworks in cognitive psychology. While this framework has been used to determine its usefulness to mathematics, it has not been tested in other disciplines. The current paper is determined to test whether this framework can be utilized when it comes to testing students’ knowledge in science by assessing them on a specific scientific topic: the scientific method. Using a Google Form, students were assessed on four types of knowledge considered the basis of mastery of scientific method concepts: factual, procedural, strategic, and rationale. Students gave responses to queries, and their results were measured where each type of knowledge was scored and a combined knowledge score was created. Students were then given real Advanced Placement style problems to solve, which generated a problem-solving score. Correlations between each knowledge component score
{"title":"THE EFFECTIVENESS OF COGNITIVE STRUCTURE ANALYSIS IN ASSESSING STUDENTS’ KNOWLEDGE OF THE SCIENTIFIC METHOD","authors":"Mahnoor Ahmad, John Leddo","doi":"10.46609/ijsser.2023.v08i08.020","DOIUrl":"https://doi.org/10.46609/ijsser.2023.v08i08.020","url":null,"abstract":"Assessing students on their knowledge has been a key part of education, aiding in determining how much students have learned certain concepts. In the past, assessments have focused on whether students give the correct answer to problems, implying that the number of correctly-answered test items is a valid measure of how much students know. However, this emphasis on correct answers has resulted in negligence of assessments that could potentially provide diagnostic feedback to teachers and educators as to what concepts students have mastered, where the gaps in their knowledge are and how to remediate them. Having this framework could greatly benefit classrooms and day-to-day teaching practices. The present paper describes an assessment technique called Cognitive Structure Analysis that is derived from John Leddo’s integrated knowledge structure framework (INKS-Leddo et al., 1990) that combines several prominent knowledge representation frameworks in cognitive psychology. While this framework has been used to determine its usefulness to mathematics, it has not been tested in other disciplines. The current paper is determined to test whether this framework can be utilized when it comes to testing students’ knowledge in science by assessing them on a specific scientific topic: the scientific method. Using a Google Form, students were assessed on four types of knowledge considered the basis of mastery of scientific method concepts: factual, procedural, strategic, and rationale. Students gave responses to queries, and their results were measured where each type of knowledge was scored and a combined knowledge score was created. Students were then given real Advanced Placement style problems to solve, which generated a problem-solving score. Correlations between each knowledge component score","PeriodicalId":500023,"journal":{"name":"International journal of social science and economic research","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135844114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.46609/ijsser.2023.v08i08.003
None Zihui Dai
It has always been a traditional concept for Chinese people to return to their roots. In the past two years, with the continuous advancement of the Guangdong-Hong Kong-Macao Greater Bay Area Plan, returning to the mainland cities in the Bay Area to enjoy their twilight years has become a new choice for many elderly people in Hong Kong and Macao, and cross-border ageing has gradually become a new trend. At the 18th CPC National Congress, president Xi Jinping proposed that it is the common responsibility of the whole society to actively implement the national strategy on population ageing. President Xi's speech has pointed out the direction for us to promote the development of elderly care, and elderly care has been mentioned several times in the Outline of the Guangdong-Hong Kong-Macao Greater Bay Area Plan to be launched in 2019. Governments at all levels in Guangdong Province have increased financial investment while actively pursuing policy innovation, and in 2023, the Guangzhou Municipal Government for the first time made Nansha Public Nursing Home a pilot project for cross-border elderly care, actively promoting the development of cross-border elderly care in the Bay Area. Taking Hong Kong elderly people's cross-border pension as an example, this paper analyses the advantages of Hong Kong people's return to Mainland cities in the Bay Area to retire as well as the dilemma of the non-portability of social security benefits due to the barriers between the social security systems of the two places, and explores how to enhance Hong Kong people's cross-border pension benefits portability under the basic framework of "one country, two systems" that is always adhered to. This will effectively alleviate the serious shortage of social resources for the elderly in Hong Kong and Macao, and at the same time better promote the synergistic development of the medical and elderly services industries in the Bay Area.
{"title":"A NEW OPTION FOR THE ELDERLY IN HONG KONG-- CROSSBORDER ELDERLY CARE IN GUANGDONG, HONG KONG AND MACAO GREATER BAY AREA","authors":"None Zihui Dai","doi":"10.46609/ijsser.2023.v08i08.003","DOIUrl":"https://doi.org/10.46609/ijsser.2023.v08i08.003","url":null,"abstract":"It has always been a traditional concept for Chinese people to return to their roots. In the past two years, with the continuous advancement of the Guangdong-Hong Kong-Macao Greater Bay Area Plan, returning to the mainland cities in the Bay Area to enjoy their twilight years has become a new choice for many elderly people in Hong Kong and Macao, and cross-border ageing has gradually become a new trend. At the 18th CPC National Congress, president Xi Jinping proposed that it is the common responsibility of the whole society to actively implement the national strategy on population ageing. President Xi's speech has pointed out the direction for us to promote the development of elderly care, and elderly care has been mentioned several times in the Outline of the Guangdong-Hong Kong-Macao Greater Bay Area Plan to be launched in 2019. Governments at all levels in Guangdong Province have increased financial investment while actively pursuing policy innovation, and in 2023, the Guangzhou Municipal Government for the first time made Nansha Public Nursing Home a pilot project for cross-border elderly care, actively promoting the development of cross-border elderly care in the Bay Area. Taking Hong Kong elderly people's cross-border pension as an example, this paper analyses the advantages of Hong Kong people's return to Mainland cities in the Bay Area to retire as well as the dilemma of the non-portability of social security benefits due to the barriers between the social security systems of the two places, and explores how to enhance Hong Kong people's cross-border pension benefits portability under the basic framework of \"one country, two systems\" that is always adhered to. This will effectively alleviate the serious shortage of social resources for the elderly in Hong Kong and Macao, and at the same time better promote the synergistic development of the medical and elderly services industries in the Bay Area.","PeriodicalId":500023,"journal":{"name":"International journal of social science and economic research","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135844133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.46609/ijsser.2023.v08i08.025
Vyasa Hari
Although Parkinson’s disease does have genetic factors in the equation, it’s important not to discount the importance of the environment. Some see a link to environmental toxins like pesticides and heavy metals. In a world where these toxins are in abundance, it’s hard not to fear for our future health. However, direct, long-term exposure to these toxins doesn’t cause Parkinson’s disease on its own. In this comprehensive review, the changes in our brain as a result of long-term exposure to environmental toxins are thoroughly examined. How Parkinson’s disease develops as a result of these chemical changes is described in detail. Along with showing how the problem is created, this review offers a few solutions.
{"title":"THE RELATIONSHIP BETWEEN ENVIRONMENTAL TOXINS AND PARKINSON’S DISEASE","authors":"Vyasa Hari","doi":"10.46609/ijsser.2023.v08i08.025","DOIUrl":"https://doi.org/10.46609/ijsser.2023.v08i08.025","url":null,"abstract":"Although Parkinson’s disease does have genetic factors in the equation, it’s important not to discount the importance of the environment. Some see a link to environmental toxins like pesticides and heavy metals. In a world where these toxins are in abundance, it’s hard not to fear for our future health. However, direct, long-term exposure to these toxins doesn’t cause Parkinson’s disease on its own. In this comprehensive review, the changes in our brain as a result of long-term exposure to environmental toxins are thoroughly examined. How Parkinson’s disease develops as a result of these chemical changes is described in detail. Along with showing how the problem is created, this review offers a few solutions.","PeriodicalId":500023,"journal":{"name":"International journal of social science and economic research","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135845249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.46609/ijsser.2023.v08i06.004
Shivya Agrawal
{"title":"ANALYSING THE RISING TREND OF CSR REPORTING, ITS SIGNIFICANCE, RECORD KEEPING OF SUCH NON FINANCIAL INFORMATION AND CHALLENGES FACED IN DOING SO","authors":"Shivya Agrawal","doi":"10.46609/ijsser.2023.v08i06.004","DOIUrl":"https://doi.org/10.46609/ijsser.2023.v08i06.004","url":null,"abstract":"","PeriodicalId":500023,"journal":{"name":"International journal of social science and economic research","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135649329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.46609/ijsser.2023.v08i06.013
Aidan Bimbrahw
{"title":"THE SOCIO-ECONOMIC IMPLICATIONS OF BLOCKCHAIN-BASED SETTLEMENT PLATFORMS AND THE FUTURE OF CRYPTOCURRENCIES","authors":"Aidan Bimbrahw","doi":"10.46609/ijsser.2023.v08i06.013","DOIUrl":"https://doi.org/10.46609/ijsser.2023.v08i06.013","url":null,"abstract":"","PeriodicalId":500023,"journal":{"name":"International journal of social science and economic research","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135649681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.46609/ijsser.2023.v08i06.033
Jai Setia
An attempt has been made to understand the reasons for the increasing impact of climate change for both developing and developed economies. In spite of the fact that the use of fossil fuels is the easiest way of achieving high GDP growth for developing economies like India, the worldwide adverse impact of climatic conditions on the agricultural sector has resulted in complete reversal with respect to the use of fossil fuels as an energy source. This might be an expensive alternative but the downsize is much worse. Research Question: Climate change has suddenly become extremely visible and apparent all over the world. The impact is being felt in everyone’s daily life. The disastrous aftermath of these changes has made life extremely uncomfortable, and is thus calling for consensus amongst all the countries of the world to find solutions in reducing its detrimental impact. This agreement is between both developed and emerging economies. How fair is it for emerging economies to be placed at the same level as developed nations is a question that will be attempted to be answered in this study. An attempt will be made to reduce the impact without affecting the pace of Gross Domestic Product (GDP) growth.
{"title":"CLIMATE CHANGE HAS BECOME AN IMPENDING DISASTER IN THE MAKING: AN ANALYSIS OF THE IMPACT OF A CONSENSUS ON THE REDUCTION OF CARBON FOOTPRINTS WITH SPECIAL REFERENCE TO EMERGING ECONOMIES LIKE INDIA","authors":"Jai Setia","doi":"10.46609/ijsser.2023.v08i06.033","DOIUrl":"https://doi.org/10.46609/ijsser.2023.v08i06.033","url":null,"abstract":"An attempt has been made to understand the reasons for the increasing impact of climate change for both developing and developed economies. In spite of the fact that the use of fossil fuels is the easiest way of achieving high GDP growth for developing economies like India, the worldwide adverse impact of climatic conditions on the agricultural sector has resulted in complete reversal with respect to the use of fossil fuels as an energy source. This might be an expensive alternative but the downsize is much worse. Research Question: Climate change has suddenly become extremely visible and apparent all over the world. The impact is being felt in everyone’s daily life. The disastrous aftermath of these changes has made life extremely uncomfortable, and is thus calling for consensus amongst all the countries of the world to find solutions in reducing its detrimental impact. This agreement is between both developed and emerging economies. How fair is it for emerging economies to be placed at the same level as developed nations is a question that will be attempted to be answered in this study. An attempt will be made to reduce the impact without affecting the pace of Gross Domestic Product (GDP) growth.","PeriodicalId":500023,"journal":{"name":"International journal of social science and economic research","volume":"118 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135650261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.46609/ijsser.2023.v08i06.025
Gurkirath Singh
It has long been acknowledged that music has a significant impact on how people feel and behave. Music has the power to significantly influence the environment, boost output, and encourage great customer experiences in the world of business and performance. The power of music rests in its capacity to arouse feelings, elevate moods, and foster interpersonal connections. In the context of companies, choosing the correct music to play may have a big influence on the atmosphere of a space. An upbeat mood may be created at a business by playing a fast-paced, upbeat song, for instance, which will make customers feel more energised and interested in the merchandise. Additionally, the correct background music can enhance workers' performance and productivity. According to research, listening to appropriate music at work can increase workers' motivation, creativity, and attention. For instance, it has been shown that energising and rhythmic music may boost productivity and lower stress levels, which will result in better outcomes and more job satisfaction. On the other hand, listening to music that is too loud or with distracting lyrics might have a negative impact on productivity. Additionally, music has a significant impact on how customers are treated and how they behave when making purchases. Retailers carefully choose music to establish a distinctive corporate identity and ambiance that appeals to their target market.
{"title":"INFLUENCE OF MUSIC ON BUSINESS AND PERFORMANCE","authors":"Gurkirath Singh","doi":"10.46609/ijsser.2023.v08i06.025","DOIUrl":"https://doi.org/10.46609/ijsser.2023.v08i06.025","url":null,"abstract":"It has long been acknowledged that music has a significant impact on how people feel and behave. Music has the power to significantly influence the environment, boost output, and encourage great customer experiences in the world of business and performance. The power of music rests in its capacity to arouse feelings, elevate moods, and foster interpersonal connections. In the context of companies, choosing the correct music to play may have a big influence on the atmosphere of a space. An upbeat mood may be created at a business by playing a fast-paced, upbeat song, for instance, which will make customers feel more energised and interested in the merchandise. Additionally, the correct background music can enhance workers' performance and productivity. According to research, listening to appropriate music at work can increase workers' motivation, creativity, and attention. For instance, it has been shown that energising and rhythmic music may boost productivity and lower stress levels, which will result in better outcomes and more job satisfaction. On the other hand, listening to music that is too loud or with distracting lyrics might have a negative impact on productivity. Additionally, music has a significant impact on how customers are treated and how they behave when making purchases. Retailers carefully choose music to establish a distinctive corporate identity and ambiance that appeals to their target market.","PeriodicalId":500023,"journal":{"name":"International journal of social science and economic research","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135650266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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