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A Quantitative Study on the Influence of Consumer Characteristics on the Effectiveness of Online Comments 消费者特征对在线评论有效性影响的定量研究
Pub Date : 2024-01-01 DOI: 10.55014/pij.v6i4.459
Jia Wang
In the rapidly evolving landscape of digital commerce, online comments wield substantial influence over consumer decisions. This study delves into the intricate interplay between consumer individual characteristics and the efficacy of online comments, offering a comprehensive investigation of their relationship. Drawing from established theoretical frameworks and considering demographic, behavioral, psychological, and cognitive attributes, we construct a conceptual model that encompasses a spectrum of variables. Utilizing a Likert five-point scale, a survey questionnaire was administered to over 500 participants via an internet-based platform. Subsequent data analysis, including reliability and validity assessments, correlation analyses, and stepwise regression, affirms the influential role of consumer characteristics in shaping the impact of online comments. The findings underscore the significance of behavioral tendencies, psychological dispositions, and cognitive traits in amplifying the efficacy of online comments. This study contributes to a deeper understanding of the dynamics underlying online comment effectiveness, enabling consumers to make informed decisions and aiding internet service providers in devising tailored marketing strategies. As the digital landscape continues to evolve, this research sheds light on the intricate dynamics between consumer attributes and the credibility of online comments in shaping contemporary consumer behavior and e-commerce trends.
在快速发展的数字商务环境中,在线评论对消费者的决策具有重大影响。本研究深入探讨了消费者个人特征与在线评论功效之间错综复杂的相互作用,对二者之间的关系进行了全面研究。借鉴已有的理论框架,并考虑到人口、行为、心理和认知属性,我们构建了一个包含一系列变量的概念模型。我们采用李克特五点量表,通过互联网平台向 500 多名参与者发放了调查问卷。随后的数据分析,包括信度和效度评估、相关性分析和逐步回归,证实了消费者特征在塑造在线评论影响力方面的影响作用。研究结果强调了行为倾向、心理倾向和认知特征在放大在线评论功效方面的重要作用。这项研究有助于加深人们对网络评论有效性背后动力的理解,使消费者能够做出明智的决定,并帮助互联网服务提供商制定量身定制的营销策略。随着数字领域的不断发展,本研究揭示了消费者属性与网络评论可信度之间错综复杂的动态关系,从而塑造了当代消费者行为和电子商务趋势。
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引用次数: 0
Economic effect evaluation and collaborative development path research of Linyi red tourism 临沂红色旅游经济效果评价与协同发展路径研究
Pub Date : 2024-01-01 DOI: 10.55014/pij.v6i4.467
Ling Gong
Linyi is rich in red tourism resources, with high quality, strong attraction, and great development potential. In recent years, the red tourism industry in Linyi has achieved significant development. Using econometric analysis models, using the Linyi red tourism development (measured by domestic income of red tourism) and regional economic growth (measured by GDP) from 2000 to 2019 as endogenous variables, a VAR model is constructed to empirically analyze the impact of red tourism development on regional economic growth. Through research, it has been found that a positive impact on the domestic and international income growth rates of Linyi's red tourism has a positive impact on the GDP growth rate, and from a trend perspective, the duration is relatively long; This indicates that the domestic and international income of Linyi's red tourism has a significant promoting effect on Linyi's economic growth. From the results of variance decomposition, it can be seen that the contribution rates of domestic and international income from Linyi's red tourism to Linyi's economic growth are not significant at first, without considering the contribution rate of Linyi's economic growth itself. However, there has been a significant growth trend since the second period. Based on the analysis of the economic effects of red tourism, considering the overall nature of Linyi's red culture, proximity to geographical location, convenient transportation, and government support, this paper analyzes the specific path for the coordinated development of Linyi's red tourism. Construct a top-level design for the coordinated development of red tourism resources from the perspectives of goal coordination, organization and interest coordination, and institutional coordination.
临沂红色旅游资源丰富,品质高、吸引力强、发展潜力大。近年来,临沂红色旅游产业取得了长足发展。运用计量经济学分析模型,以2000-2019年临沂红色旅游发展(以红色旅游国内收入衡量)和地区经济增长(以GDP衡量)为内生变量,构建VAR模型,实证分析红色旅游发展对地区经济增长的影响。通过研究发现,临沂红色旅游国内外收入增长率对GDP增长率有正向影响,且从趋势上看,持续时间相对较长;这说明临沂红色旅游国内外收入对临沂经济增长有显著的促进作用。从方差分解的结果可以看出,在不考虑临沂经济增长本身贡献率的情况下,临沂红色旅游国内外收入对临沂经济增长的贡献率起初并不显著。但是,从第二阶段开始,临沂红色旅游收入出现了明显的增长趋势。本文在分析红色旅游经济效应的基础上,综合考虑临沂红色文化的整体性、地理位置的接近性、交通的便利性、政府的支持性等因素,分析临沂红色旅游协调发展的具体路径。从目标协调、组织与利益协调、制度协调等角度构建红色旅游资源协调发展的顶层设计。
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引用次数: 0
Research on China Pakistan Cultural Exchange in Applied Undergraduate College under the Context of the Belt and Road Initiative 一带一路 "倡议背景下应用型本科院校中巴文化交流研究
Pub Date : 2024-01-01 DOI: 10.55014/pij.v6i4.540
Jiang Xue, Tang Jun, Wang Ting, Xuanyu Xing
        With the construction of the China-Pakistan Economic Corridor and "One Belt, One Road" Initiative(BRI), China and Pakistan maintain close cooperation in politics, economy, and other aspects, but cultural exchanges and cooperation lags behind, and has become a short board in the comprehensive relationship between China and Pakistan. To promote the friendly development of China-Pakistan relations, education is a key component of culture and the educational cooperation is vital to enhance Sino-Pakistan bilateral ties. Pakistan Study Center in Inner Mongolia Honder College of Arts and Sciences strives to play a better role in building a bridge of China-Pakistan friendship by promoting the cultural exchange. This paper mainly explores what this Pakistan Study Center have done recently in cultural exchange, to be specific, the exploration of Pakistan students' Chinese language education in a University of the Punjab combined with the research related to Pakistani cultural learning of Chinese college students in Inner Mongolia Honder College of Arts and Sciences.  
随着中巴经济走廊建设和 "一带一路 "倡议(BRI)的提出,中巴两国在政治、经济等方面保持密切合作,但文化交流与合作相对滞后,成为中巴两国全面关系中的一块短板。要推动中巴关系友好发展,教育是文化的重要组成部分,教育合作对提升中巴双边关系至关重要。内蒙古鸿德文理学院巴基斯坦研究中心努力通过促进文化交流,在搭建中巴友谊桥梁方面发挥更好的作用。本文主要探讨该巴基斯坦研究中心近期在文化交流方面所做的工作,具体而言,就是在旁遮普大学探索巴基斯坦学生的汉语教育,并结合内蒙古鸿德文理学院中国大学生巴基斯坦文化学习的相关研究。
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引用次数: 0
The Impact of Digital Transformation on Manufacturing Enterprises Innovation 数字化转型对制造企业创新的影响
Pub Date : 2024-01-01 DOI: 10.55014/pij.v6i4.468
Xiulian Chen
With the rapid development of big data, artificial intelligence and other information technologies, the world economy is entering a new economic era driven by digital technology. Under the background of China Manufacturing 2025, the new generation of digital technology has had a fundamental impact on the reform of China's manufacturing productivity. It also provides a strong driving force for China's manufacturing industry to achieve high-quality development. At present, how to give full play to the driving role of digital innovation elements and achieve performance improvement has become a key concern of the country and enterprises. Based on the data of A-share listed manufacturing enterprises from 2007 to 2021, this paper uses multiple perspectives to measure the digital transformation of enterprises, uses the fixed effect model to verify the promotion effect of digital transformation on innovation, and further uses the multi-period DID model to verify the impact of digital transformation on the innovation performance of manufacturing enterprises through the parallel trend test. Through the empirical test, it is found that digital transformation can significantly promote the improvement of enterprise innovation performance. The research conclusions not only further enrich the relevant research on enterprise innovation under the background of digital transformation, but also provide a theoretical basis for the formulation and implementation of enterprise digital transformation strategy, have certain policy implications, and have certain reference value for manufacturing enterprises to better carry out digital transformation practice.
随着大数据、人工智能等信息技术的迅猛发展,世界经济正在进入以数字技术为驱动的新经济时代。在《中国制造 2025》的大背景下,新一代数字技术对中国制造业生产力变革产生了根本性影响。同时,也为中国制造业实现高质量发展提供了强大动力。当前,如何充分发挥数字化创新要素的驱动作用,实现绩效提升,已成为国家和企业关注的重点。本文基于2007-2021年A股上市制造业企业数据,采用多角度测度企业数字化转型,运用固定效应模型验证数字化转型对创新的促进作用,进一步运用多期DID模型,通过平行趋势检验验证数字化转型对制造业企业创新绩效的影响。通过实证检验发现,数字化转型能显著促进企业创新绩效的提升。研究结论不仅进一步丰富了数字化转型背景下企业创新的相关研究,而且为企业数字化转型战略的制定和实施提供了理论依据,具有一定的政策含义,对制造业企业更好地开展数字化转型实践具有一定的参考价值。
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引用次数: 0
Social Media as a Catalyst Among Student Organizations in a Selected University in China 社交媒体在中国部分高校学生组织中的催化作用
Pub Date : 2024-01-01 DOI: 10.55014/pij.v6i4.477
Yan Cheng
This paper presents a study that explores the role of social media as a catalyst among student organizations at Shandong University of Traditional Chinese Medicine (SDUTCM) in China. The research objectives are to examine the current landscape of student organizations, assess social media usage patterns, investigate the impact of social media on student engagement, identify challenges and opportunities, explore student perceptions and experiences, develop best practices and recommendations, and contribute to the broader understanding of social media in higher education. The research reveals a positive correlation between higher frequency of social media usage and increased student engagement in organization activities. This suggests that social media can serve as a catalyst for engagement within the unique academic context of SDUTCM. The study provides valuable insights into the relationship between social media and student organizations, contributing to the improvement of student engagement, organization efficiency, and the understanding of social media's role in higher education. It also highlights the university's progressive approach in leveraging technology for educational and organizational advancement while promoting responsible social media use. The findings have international relevance and can benefit universities and student organizations worldwide.
本文介绍了一项探索社交媒体在中国山东中医药大学(SDUTCM)学生组织中催化作用的研究。研究目标是考察学生组织的现状,评估社交媒体的使用模式,调查社交媒体对学生参与的影响,确定挑战和机遇,探索学生的看法和经验,制定最佳实践和建议,并促进对高等教育中社交媒体的更广泛理解。研究显示,社交媒体使用频率的提高与学生参与组织活动的增加之间存在正相关。这表明,在 SDUTCM 独特的学术背景下,社交媒体可以成为促进参与的催化剂。本研究为社交媒体与学生组织之间的关系提供了宝贵的见解,有助于提高学生参与度、组织效率以及对社交媒体在高等教育中作用的理解。研究还强调了该大学在促进负责任地使用社交媒体的同时,利用技术促进教育和组织进步的进步方法。研究结果具有国际意义,可使世界各地的大学和学生组织受益。
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引用次数: 0
Exploration of the Integration of Reading and Writing in Narrative Writing Instruction for Junior High School English 初中英语记叙文写作教学中读写结合的探索
Pub Date : 2024-01-01 DOI: 10.55014/pij.v6i4.504
Xinhong Luo, Iaolan Fan, Zengyun Song, Jun Yang
Under the guidance of the new curriculum standards and in line with the requirements of English subject core literacy, this instructional practice aimed to explore the feasibility, effectiveness, and transferability of integrating reading and writing in narrative writing instruction for junior high school students. Through a one-semester teaching experiment, the study yielded the following findings: 1) Compared to the control group, the experimental group demonstrated significant differences in overall writing achievement, writing content, and the organization of writing structure; 2) The integration of reading and writing in narrative writing instruction positively influenced students' interest in writing and their confidence in the writing process. Finally, this paper discusses the potential transferability of the reading and writing integration instructional model to writing instruction in the Kashgar region, as well as reflections on the teaching experiment.
在新课程标准的指导下,根据英语学科核心素养的要求,本次教学实践旨在探索初中生记叙文写作教学中读写结合的可行性、有效性和可迁移性。通过一个学期的教学实验,研究得出以下结论:1)与对照组相比,实验组在整体写作成绩、写作内容和写作结构的组织方面表现出显著差异;2)在记叙文写作教学中整合阅读和写作,对学生的写作兴趣和写作过程中的自信心产生了积极影响。最后,本文探讨了读写结合教学模式在喀什地区写作教学中的潜在可移植性,以及对教学实验的反思。
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引用次数: 0
Teachers' Role in Facilitating Outdoor Game Education: A Qualitative Study in Jingmen Vocational College Pre-school Education Settings 教师在促进户外游戏教育中的作用:荆门职业技术学院学前教育机构的定性研究
Pub Date : 2024-01-01 DOI: 10.55014/pij.v6i4.507
Zihan Gong
Early childhood education serves as a crucial foundation for lifelong learning and development, highlighting the increasing importance of outdoor game education in nurturing physical, cognitive, social, and emotional growth in children. This qualitative study delves into the integral role of teachers within the pre-school education settings at Jingmen Vocational College, examining their perceptions, strategies, challenges, and the impact of outdoor game education on children's learning outcomes. Teachers in these settings perceive their role as essential in promoting holistic child development and employ various strategies while encountering challenges related to limited resources, weather constraints, and managing diverse needs. Positive outcomes include enhanced physical fitness, problem-solving abilities, creativity, social skills, and emotional well-being in children, along with improvements in independence, self-regulation, communication, and collaboration skills. Implications for practice call for professional development opportunities and resources for teachers, while policy recommendations emphasize the integration of outdoor game education into the curriculum and the allocation of dedicated time, resources, and safety guidelines for outdoor play. Future research should explore long-term effects, strategies to overcome challenges, and conduct comparative studies in various educational contexts, underscoring the pivotal role of teachers in fostering well-structured outdoor game experiences for enhancing children's overall development and well-being.
幼儿教育是终身学习和发展的重要基础,户外游戏教育在培养儿童身体、认知、社交和情感成长方面的重要性日益凸显。本定性研究深入探讨了教师在荆门职业学院学前教育机构中所扮演的不可或缺的角色,考察了他们对户外游戏教育的看法、策略、挑战以及户外游戏教育对儿童学习成果的影响。这些环境中的教师认为他们在促进儿童全面发展方面发挥着至关重要的作用,并在遇到资源有限、天气限制和管理不同需求等挑战时采用了各种策略。积极的成果包括增强了儿童的体能、解决问题的能力、创造力、社交技能和情绪健康,以及提高了独立性、自我调节、沟通和协作技能。对实践的影响要求为教师提供专业发展机会和资源,而政策建议则强调将户外游戏教育纳入课程,并为户外游戏分配专门的时间、资源和安全指南。未来的研究应探讨长期效果、克服挑战的策略,并在不同的教育背景下开展比较研究,强调教师在促进结构合理的户外游戏体验以提高儿童的整体发展和幸福感方面的关键作用。
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引用次数: 0
Brand Reputation Management in a Chinese Higher Educational Institution 中国高等院校的品牌声誉管理
Pub Date : 2024-01-01 DOI: 10.55014/pij.v6i4.487
Xiaofang Xia
Brand reputation management is of increasing importance in the highly competitive landscape of higher education institutions, particularly in the context of Chinese culture. This study explores the challenges and strategies related to managing brand reputation in a Chinese higher educational institution. It highlights the significance of brand reputation in attracting students, faculty, and external support, making it a critical aspect for these institutions. Drawing on the Reputation Quotient Model, this research examines reputation in terms of innovation, workplace culture, social responsibility, financial performance, emotional appeal, and products and services. It also explores the interplay between brand association, brand identity, and the overall quality of academic services and how these factors affect the perception of the institution. The study's findings reveal that the perceived quality, brand association, and brand identity play pivotal roles in shaping the brand reputation management of Chinese higher education institutions. The research provides valuable insights for institutions to enhance their brand management strategies, thus attracting and retaining high-quality faculty and students while fostering engagement with stakeholders and alumni. Additionally, it emphasizes the need for institutions to balance global and local perspectives to maintain brand relevance and reputation in the competitive higher education market. Ultimately, the study underscores the critical role brand reputation plays in the success of higher education institutions in China.
在竞争激烈的高等教育机构中,尤其是在中国文化背景下,品牌声誉管理的重要性与日俱增。本研究探讨了中国高等教育机构在品牌声誉管理方面面临的挑战和相关策略。它强调了品牌声誉在吸引学生、教师和外部支持方面的重要意义,使其成为这些机构的一个关键方面。本研究借鉴声誉商数模型,从创新、职场文化、社会责任、财务表现、情感诉求以及产品和服务等方面考察了声誉。研究还探讨了品牌联想、品牌形象和学术服务整体质量之间的相互作用,以及这些因素如何影响人们对院校的看法。研究结果表明,感知质量、品牌联想和品牌认同在塑造中国高等院校品牌声誉管理方面发挥着关键作用。这项研究为院校加强品牌管理策略,从而吸引和留住高素质师生,同时促进利益相关者和校友的参与,提供了宝贵的见解。此外,研究还强调,在竞争激烈的高等教育市场中,院校需要平衡全球和本地视角,以保持品牌的相关性和声誉。最终,本研究强调了品牌声誉对中国高等教育机构成功的关键作用。
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引用次数: 0
Exploration and practice of piano teaching reform in local colleges and universities 地方高校钢琴教学改革的探索与实践
Pub Date : 2024-01-01 DOI: 10.55014/pij.v6i4.455
Jing Lin
Piano is the most used and most important teaching aid in preschool education practice, and piano assisted teaching is also the most popular form of preschool education. So, training pre-school teachers with professional piano playing skills and comprehensive music knowledge is the most important problem facing pre-school piano teaching. How to carry out piano teaching practice in combination with college teaching and comprehensively improve the piano playing skills of preschool education students has become a very realistic problem faced by preschool education majors in colleges and universities. As a piano teacher in a university, on the basis of combining piano teaching practice, the author uses literature method and investigation method to investigate the current situation of piano teaching in preschool education major of Linyi University from the perspective of social needs and professional development, makes an objective analysis of the teaching situation, finds problems and puts forward countermeasures. Through exploration and practice, the author thinks that we should attach importance to students' piano foundation and improve students' motivation to learn piano. Teachers should strengthen the rational use of teaching methods and pay attention to the guidance of students' learning methods; In the reform of teaching organization form, group class should be the main, supplemented by individual teaching; Strengthen teaching feedback; Attach importance to the improvement and development of teachers' profession, and find a new way suitable for the piano teaching of preschool education in local colleges and universities, so as to send a group of qualified preschool teachers to the society.
钢琴是学前教育实践中使用最多、最重要的教具,钢琴辅助教学也是学前教育中最受欢迎的形式。因此,培养具有专业钢琴演奏技能和全面音乐知识的学前教育专业教师,是学前教育专业钢琴教学面临的最重要问题。如何结合高校教学开展钢琴教学实践,全面提高学前教育专业学生的钢琴演奏技能,成为高校学前教育专业面临的一个非常现实的问题。作为一名高校钢琴教师,笔者在结合钢琴教学实践的基础上,运用文献资料法和调查法,从社会需求和专业发展的角度,对临沂大学学前教育专业钢琴教学现状进行调查,客观分析教学现状,发现问题,提出对策。通过探索与实践,笔者认为应重视学生的钢琴基础,提高学生学习钢琴的积极性。教师应加强教学方法的合理运用,注重对学生学习方法的指导;在教学组织形式的改革上,应以集体课为主,个别教学为辅;加强教学反馈;重视教师专业的提高与发展,找到一条适合地方院校学前教育专业钢琴教学的新路子,为社会输送一批合格的学前教育专业教师。
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引用次数: 0
Instructor's Effectiveness and Their Work Commitment in a Vocational College in China 中国职业院校教师的工作效率与工作承诺
Pub Date : 2024-01-01 DOI: 10.55014/pij.v6i4.500
Yaping Sun
This study examines instructor effectiveness and work commitment at Shandong College of Economics and Business. Using a qualitative approach, semi-structured interviews were conducted with instructors to explore their experiences, perceptions, and strategies related to teaching effectiveness and work commitment. The findings reveal several key themes. In terms of teaching effectiveness, instructors emphasized the importance of dedication to student learning, adaptability in teaching methods, and subject matter expertise. Factors such as student engagement and active learning were identified as influential. Regarding work commitment, instructors were motivated by personal fulfillment, professional growth, and a supportive work environment. Strategies for enhancing work commitment included continuous professional development and building positive relationships with students. The implications of the findings suggest that the college should prioritize providing professional development opportunities, foster a supportive work environment, and promote student engagement. These findings contribute to understanding instructor effectiveness and work commitment, offering insights for improving teaching and learning environments in similar educational institutions.
本研究探讨了山东经贸职业学院教师的教学效果和工作投入。采用定性方法,对教师进行了半结构化访谈,以探讨他们在教学效果和工作投入方面的经验、看法和策略。研究结果揭示了几个关键主题。在教学效果方面,教师们强调了致力于学生学习、教学方法的适应性和学科专业知识的重要性。学生参与和主动学习等因素被认为具有影响力。在工作投入方面,个人成就感、专业成长和支持性的工作环境是教员工作的动力。加强工作投入的策略包括持续的专业发展和与学生建立积极的关系。研究结果的影响表明,学院应优先提供专业发展机会,营造支持性的工作环境,促进学生参与。这些研究结果有助于了解教师的效率和工作投入,为类似教育机构改善教学环境提供了启示。
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引用次数: 0
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Pacific International Journal
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