International Journal of Tourism Research最新文献

Competing slot floor configurations were compared to identify whether significant differences in performance would occur. Using revenue data collected from two major Las Vegas Strip resorts, the combination of popular slot titles located in prime floor locations and unpopular titles installed in unfavorable locations outperformed the opposite combination. The difference in performance was indeed significant, aiding operators in the challenge of optimizing critical slot revenues. To the best of our knowledge, this was also the first study to measure the location-specific impacts on game performance, by examining identical games installed in both prime and unfavorable bank locations in large-format casinos. The outcomes revealed that prime locations significantly elevated revenue production for both popular and unpopular titles. This work extended existing research in the areas of servicescape, performance-potential, and merchandising. The quasi-experimental design advanced herein provides operators with the means to replicate this study using results generated by their own games.

This article aims to introduce tourist entrepreneurship research, a conceptual framework that represents overall tourist guiding entrepreneurship and propose the importance of the constructs built in the framework in a cultural heritage context. For this purpose, a narrative review and elite participant approach were adopted. A total of 64 journal articles were examined to discuss major themes for this study. Based on data analysis, four significant themes were identified: success factors, motives, tourist guiding entrepreneurship type, and emerging themes. These themes were discussed and supported by previously published academic articles. The study outputs yield a unifying framework that illustrates tourist guiding entrepreneurship for the literature and aids professional or local managers to promote it for tourist guides. Tourism entrepreneurship is considered a multifaceted and over-fragmented phenomenon by scholars. Despite the increased importance of tourism entrepreneurship, the conceptual and theoretical understanding of “tourist guiding entrepreneurship” has yet to be fully tapped.

Rural tourism is dominated by endogenous small accommodation businesses (SABs) with dual characteristics of family and enterprise. Achieving competitiveness in rural tourism necessitates not only the establishment but also the sustained success of such businesses. This paper emphasizes the evolutionary commercialization of rural SABs in the context of a developing country, conceptualizing it as the gradual separation of familial functions from business operations. A three-dimensional framework capturing changes in key aspects of SABs (spatial use, labor composition, and goal orientation) is proposed to evaluate this commercialization process. An integrated model elucidating the dynamics of rural SAB's commercialization and its impact on entrepreneurial success is proposed and empirically investigated. The results show that (1) higher degree of commercialization yields favorable results for both business performance and well-being of the entrepreneurial family, and (2) rural SABs' embedded business networks can facilitate the process of commercialization. Theoretical and managerial implications are also discussed.

This study is to explore how transformational leadership, competitive advantage, absorptive capability, service innovation, human capital, and knowledge creation are interconnected in the travel industry. A survey questionnaire was distributed to travel agencies located in various regions across Taiwan. The purpose of this survey was to gather insights from travel agency managers regarding key factors relevant to the study. A total of 350 valid responses were collected from travel agency managers, ensuring a diverse and representative sample. To analyze the data, structural equation modeling (SEM) was employed, allowing for a comprehensive examination of the relationships between variables and testing of the proposed hypotheses to assess complex causal relationships and provide robust statistical insights. We identify the crucial mediating role of absorptive capacity and competitive strategy between transformational leadership and service innovation and reveal that human capital and knowledge generation strengthen the positive correlation under different stages of the service innovation.

The museum store industry has substantial growth potential. PLS-SEM is used in this study to examine how the design of museum blind boxes and the affective museum image influence behavioral intention. Gender as a moderator in the interactive effect of affective museum image and previous experience on perceived value is analyzed by employing Hayes PROCESS Macros and constructing a three-way interaction (gender × affective museum image × previous experience → perceived value). The results show that aesthetics and symbolism influence affective museum image, and symbolism predicts behavioral intention. These design components also affect perceived value via the affective museum image. The impact of an affective museum image on perceived value is stronger for females than for males for first-time purchasers. This relationship is stronger for male repeat purchasers than it is for male first-time purchasers. These findings have both theoretical and practical implications for museum products.

This paper reveals the memorable tourism experience of working tourists and its impact mechanism on place attachment and satisfaction. The impact of the memorable tourism experience on place attachment is moderated by the dual identities of working tourists. When working tourists identify themselves primarily as tourists, the influence of the memorable tourism experience on place attachment is relatively low. Conversely, when they identify themselves as wage earners, the influence is relatively high. Satisfaction partially mediates the impact of the memorable tourism experience on place attachment and is also moderated by dual identities. When working tourists consider themselves as tourists, satisfaction significantly mediates the influence. However, when they consider themselves as wage earners, satisfaction does not have a mediating effect. These findings substantially advance theoretical frameworks for working tourism while extending the applicability of memorable tourism experience concepts to working tourist populations.

Live streaming, particularly museum live streaming, has not yet been considered in tourism literature. Informed by stimulus-organism-response and flow theory, this study aimed to explore the interplay of interactivity, telepresence, and flow in driving the museum live streaming audience's online revisit intention, and we further go beyond by investigating whether onsite (re)visit intention can be predicted. A total of 353 usable questionnaires were collected from audience members who watched the live streaming of eight selected museums in China. The results showed that our proposed model exhibited high predictive power for the audience's online revisit and on-site revisit intention. There was a positive relationship between interactivity, telepresence, and flow, which emphasized their importance to the audience's revisit intention. The positive impact of the audience's online revisit intention also influenced their on-site visit intention. The theoretical and managerial implications were discussed.

Despite the widespread use of user-generated content (UGC) in both research and practice, its role in shaping consumer responses within the tourism sector particularly in relation to tourism offerings remains underexplored. This study investigates the influence of UGC and destination attributes on customer engagement and place attachment, with a specific focus on rural tourism in emerging markets where access to technology is limited. A three-stage, time-lagged survey was conducted using systematic random sampling to ensure representativeness. Various statistical techniques were applied to analyze the data. The findings reveal that UGC attributes significantly affect tourists' engagement and attachment, with certain dimensions exerting stronger influence than others. Notably, tourist engagement is closely linked to their access to UGC, including social media content. This research provides valuable insights for tourism practitioners seeking to enhance customer engagement and place attachment through strategic content creation and consumption in the digital era.