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Unpacking Destination Brand Equity: The Influence of Brand Familiarity and Perceived Quality Through Brand Image 解包装目的地品牌资产:品牌熟悉度与感知品质透过品牌形象的影响
IF 5.7 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-27 DOI: 10.1002/jtr.70151
Inggang Perwangsa Nuralam, Wirawan Dony Dahana, Erose Sthapit, Brian Garrod, Muhamad Robith Alil Fahmi, Jeetesh Kumar

This study examines the relationship between destination brand familiarity, perceived quality, destination brand image, and overall brand equity using the customer-based brand equity framework. Employing a quantitative approach with partial least squares structural equation modeling, data were collected from 271 respondents using a convenience sampling technique. The findings indicate that brand familiarity and perceived quality significantly influence destination brand image, which positively affects overall brand equity. In addition, destination brand image mediates the effects of brand familiarity and perceived quality on brand equity. The findings underscore the critical role of branding elements in shaping consumer perceptions and loyalty. This study contributes to the existing literature related to destination brand equity by offering empirical evidence from an emerging tourism market and provides practical insights for destination marketers and policymakers to enhance branding strategies and strengthen competitive positioning.

本研究采用以顾客为基础的品牌资产框架,探讨目的地品牌熟悉度、感知质量、目的地品牌形象和整体品牌资产之间的关系。采用偏最小二乘结构方程建模的定量方法,采用方便抽样技术从271名受访者中收集数据。研究发现,品牌熟悉度和感知质量显著影响目的地品牌形象,进而正向影响整体品牌资产。此外,目的地品牌形象在品牌熟悉度和感知质量对品牌资产的影响中起中介作用。调查结果强调了品牌要素在塑造消费者观念和忠诚度方面的关键作用。本研究通过提供新兴旅游市场的经验证据,对现有的旅游目的地品牌资产相关文献做出了贡献,并为旅游目的地营销人员和政策制定者提供了提升品牌战略和加强竞争定位的实践见解。
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引用次数: 0
Unlocking Environmental Knowledge for Pro-Environmental Behavior: Insights From a World Natural Heritage Site in China 解锁环境知识促进环保行为:来自中国一个世界自然遗产的启示
IF 5.7 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-26 DOI: 10.1002/jtr.70153
Xizhang Shan, Linyan Zhou, Songyin Cai, Kun Lai

Tourists' pro-environmental behavior (PEB) is crucial for the preservation of natural world heritage sites. However, previous studies remain controversial on whether and how tourists' environmental knowledge converts into PEB. This paper aims to examine the relationships between tourists' environmental knowledge, environmental perception, environmental attitudes and PEB, with particular attention to two distinct environmental attitudes: ecocentric and anthropocentric. Based on 540 questionnaires collected at Danxia Mountain World Natural Heritage Site in China, results reveal that environmental knowledge indirectly affects PEB. The chain mediating effect of ecocentric attitudes and environmental perception between environmental knowledge and PEB is significant, whereas that of anthropocentric attitudes is not. Moreover, income moderates the negative impact of environmental knowledge on environmental perceptions. This study provides an integrated model that reveals the path from environmental knowledge to PEB, and offers insights for the management of natural scenic areas and the promotion of PEB among tourists.

游客的亲环境行为(PEB)对世界自然遗产的保护至关重要。然而,对于游客的环境知识是否以及如何转化为环境行为,以往的研究仍存在争议。本文旨在探讨游客的环境知识、环境感知、环境态度与PEB之间的关系,并特别关注两种不同的环境态度:生态中心主义和人类中心主义。通过在中国丹霞山世界自然遗产地收集的540份问卷调查,结果表明环境知识对PEB有间接影响。生态中心态度和环境知觉在环境知识和环境行为之间的链式中介作用显著,而人类中心态度的链式中介作用不显著。此外,收入调节了环境知识对环境感知的负面影响。本研究提供了一个完整的模型,揭示了从环境知识到PEB的路径,为自然风景区的管理和游客对PEB的推广提供了启示。
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引用次数: 0
Exploring Customer Resistance to Travel Subscriptions: The Case of Passive and Active Innovation Resistance 探索顾客对旅游订阅的抗拒:被动与主动创新抗拒的案例
IF 5.7 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-25 DOI: 10.1002/jtr.70144
Rui Yang, Nicholas Wise, Woojin Lee, Hwansuk Chris Choi

Drawing upon innovation active and passive resistance, this study explores consumers' resistance to travel subscriptions following a constructivist tradition. This qualitative inquiry begins with a hybrid approach to deductively and inductively analyze social media content before the inductive analysis of 15 semi-structured interviews. Findings reveal that trip constraints trigger situational passive resistance. Traveler planfulness fosters cognitive passive resistance, while subscription-specific barriers lead to active resistance. This study contributes to innovation resistance decisions by illustrating how situational passive resistance arises before cognitive resistance. Here, situational passive resistance leads to the passive rejection of adoption. This study also demonstrates that passive resistance cannot be mitigated when deciding on travel subscriptions, challenging the view that passive resistance must be overcome to introduce innovations successfully. An Adoption Hurdle Funnel is developed to depict the sequential order of barriers in the innovation-resistance process and provide insights for service providers applying subscription models within travel products.

利用创新的主动抵抗和被动抵抗,本研究探讨了建构主义传统下消费者对旅游订阅的抵制。在对15个半结构化访谈进行归纳分析之前,这种定性调查首先采用了一种混合的方法,对社交媒体内容进行演绎和归纳分析。研究结果表明,出行约束触发情境被动抵抗。旅行者的计划性助长了认知上的被动抵抗,而特定于订阅的障碍则导致了主动抵抗。本研究通过说明情境被动抵抗如何在认知抵抗之前产生,有助于创新抵抗决策。在这里,情境被动抵抗导致被动拒绝收养。该研究还表明,在决定旅游订阅时,被动阻力是无法减轻的,这挑战了必须克服被动阻力才能成功引入创新的观点。采用障碍漏斗用于描述创新阻力过程中障碍的顺序,并为服务提供商在旅游产品中应用订阅模式提供见解。
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引用次数: 0
Moral and Non-Moral Drivers of Tourists' Pro-Environmental Behaviour Toward Captive Wildlife 游客对圈养野生动物亲环境行为的道德与非道德驱动因素
IF 5.7 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-18 DOI: 10.1002/jtr.70145
Zhang Jieyao, Jeetesh Kumar, Siamak Seyfi

Animals are frequently overexploited in ecotourism, reflecting tension between economic gain and animal welfare. Research has largely centered on tourists' pro-environmental behaviour, with limited attention to its impact on wildlife. This study addresses that gap by applying the norm activation model and the theory of interpersonal behaviour, incorporating interpretation as an added variable to explain human-animal interactions. A quantitative survey was conducted using purposive online sampling, yielding 520 responses from tourists who had interacted with animals at travel destinations. Data were analysed using SPSS and Smart PLS. Results indicate that ecotourism behaviour affects wildlife survival and, when properly managed, can mitigate stress, suffering and environmental harm. Interpretation was found to be a significant influence, connecting knowledge and values to behavioural intention through norms, habits and attitudes. By integrating moral and non-moral drivers, the study refines behavioural models and provides theoretical and practical insights for promoting wildlife-sensitive practices in ecotourism.

在生态旅游中,动物经常被过度开发,反映了经济利益和动物福利之间的紧张关系。研究主要集中在游客的环保行为上,很少关注其对野生动物的影响。本研究通过应用规范激活模型和人际行为理论来解决这一差距,并将解释作为一个附加变量来解释人与动物的相互作用。一项定量调查是通过有目的的在线抽样进行的,从在旅游目的地与动物互动的游客中获得了520份反馈。使用SPSS和Smart PLS对数据进行分析,结果表明生态旅游行为影响野生动物的生存,如果管理得当,可以减轻压力、痛苦和环境危害。发现解释具有重要影响,通过规范、习惯和态度将知识和价值观与行为意图联系起来。通过整合道德和非道德驱动因素,该研究完善了行为模型,并为促进生态旅游中对野生动物敏感的做法提供了理论和实践见解。
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引用次数: 0
Emotional Exhaustion Among Hospitality Industry Employees: How Customer Incivility and Emotional Labor Drive Turnover Intention 酒店业员工情绪耗竭:顾客不礼貌与情绪劳动如何驱动离职意愿
IF 5.7 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-14 DOI: 10.1002/jtr.70148
Jinok Susanna Kim, Jaehee Gim, Heewon Kim

The hospitality industry is vulnerable to various forms of customer incivility, leading frontline employees to perform emotional labor. This study, grounded in the Job Demands–Resources (JD-R) model and the Conservation of Resources (COR) theory, aims to elucidate the mechanisms through which emotional labor leads to emotional exhaustion and ultimately increases turnover intention among casino dealers. Health promotion behaviors are examined as a coping strategy within this pathway. A quantitative survey was conducted with 325 casino dealers in South Korea, and the data were analyzed using structural equation modeling. The findings show that customer incivility exerts a partially significant impact on emotional labor, with physical incivility exerting a stronger influence. Surface acting significantly affects emotional exhaustion, whereas deep acting does not demonstrate a significant effect. Emotional exhaustion was identified as a strong predictor of turnover intention. Furthermore, health promotion behaviors did not show a significant direct effect on turnover intention.

酒店业容易受到各种形式的顾客不礼貌行为的影响,导致一线员工进行情绪劳动。本研究以工作需求-资源(Job demand - Resources, JD-R)模型和资源守恒(Conservation of Resources, COR)理论为基础,旨在阐明情绪劳动导致情绪耗竭并最终增加赌场庄家离职意愿的机制。健康促进行为被视为这一途径中的应对策略。对韩国325家赌场庄家进行了定量调查,并使用结构方程模型对数据进行了分析。研究发现,顾客不礼貌对情绪劳动有部分显著的影响,身体不礼貌对情绪劳动的影响更大。表层表演对情绪耗竭有显著影响,而深层表演对情绪耗竭无显著影响。情绪耗竭是离职倾向的重要预测因子。此外,健康促进行为对离职倾向没有显著的直接影响。
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引用次数: 0
Online Tourists' Reviews Analysis as a Teaching–Learning Method in Digital Marketing Education: Exploring the Determinants of China's 5A-Class Scenic Spots 在线游客评论分析作为数字营销教育的一种教学方法——中国5a级景区的决定因素探讨
IF 5.7 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-14 DOI: 10.1002/jtr.70147
Bingxian Liu, Ning Kang

As China's tourism sector evolves in the digital age, it is increasingly necessary to leverage user-generated content (UGC) from online platforms for research, education, and management. This study reports a practical teaching intervention involving 106 undergraduate tourism students who manually coded 991 reviews of 18 national 5A-Class scenic tourist spots from Ctrip. Guided by grounded theory's three-stage coding process, the analysis yielded seven key themes, 31 categories, and 389 concepts reflecting tourist perceptions. Negative feedback focused on crowding, access, service, and pricing, while positive reviews highlighted esthetics, culture, and entertainment. Educationally, the exercise enhanced student competencies in digital marketing research and qualitative analysis. Theoretically and managerially, the study presents an empirically grounded framework for evaluating scenic spot quality from the tourist perspective, offering insights for both curriculum innovation and destination management strategies.

随着中国旅游业在数字时代的发展,越来越有必要利用在线平台上的用户生成内容(UGC)进行研究、教育和管理。本研究报告了106名旅游本科学生对携程18个国家5a级景区的991条点评进行手工编码的实践教学干预。在扎根理论的三阶段编码过程的指导下,分析产生了7个关键主题,31个类别和389个反映游客看法的概念。负面评价集中在拥挤程度、交通、服务和价格上,而正面评价则强调美学、文化和娱乐。在教育方面,该练习提高了学生在数字营销研究和定性分析方面的能力。在理论和管理上,本研究提出了一个基于实证的游客视角的景点质量评价框架,为课程创新和目的地管理策略提供了启示。
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引用次数: 0
Why Tourists Avoid Peer-to-Peer Accommodations? Insights Into Risk, Trust, and Service Dynamics 游客为何不选择点对点住宿?洞察风险、信任和服务动态
IF 5.7 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-14 DOI: 10.1002/jtr.70146
Ho-Young Lee, Pei Zhang, HS Chris Choi

This study examines the factors influencing tourist avoidance of peer-to-peer (P2P) accommodation, defined as the deliberate exclusion of such options from tourists' lodging choices. Psychological risk emerged as the strongest predictor of overall perceived risk, followed by performance and physical risks, highlighting the importance of emotional and practical concerns in shaping avoidance behavior. The overall perceived risk and the lack of cost-saving features directly influenced tourists' decisions to avoid P2P accommodation, underscoring the significant role of economic considerations. Additionally, the lack of trust, whether directed at individual hosts or the P2P platform itself, was a key driver of avoidance. Trust in the platform indirectly affected avoidance behavior through its influence on perceived risk, illustrating its critical mediating role. These findings underscore the importance of P2P platforms in addressing safety, trust, and economic concerns, thereby reducing perceived risks and promoting the broader adoption of their services, particularly among risk-averse travelers.

本研究探讨了影响游客回避点对点(P2P)住宿的因素,定义为故意将此类选择排除在游客的住宿选择之外。心理风险是整体感知风险的最强预测因素,其次是表现和身体风险,强调了情感和实际问题在塑造回避行为中的重要性。整体感知风险和缺乏节省成本的特征直接影响了游客避免P2P住宿的决定,强调了经济考虑的重要作用。此外,缺乏信任,无论是针对个人主机还是P2P平台本身,都是回避的关键驱动因素。平台信任通过对感知风险的影响间接影响回避行为,说明平台信任的重要中介作用。这些发现强调了P2P平台在解决安全、信任和经济问题方面的重要性,从而降低了感知风险,并促进了其服务的广泛采用,特别是在厌恶风险的旅行者中。
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引用次数: 0
The Effectiveness of Sustainability Badges in Hospitality: Examining Credibility and Its Impact on Booking Intentions 可持续性徽章在酒店业的有效性:检验可信度及其对预订意向的影响
IF 5.7 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-13 DOI: 10.1002/jtr.70142
Usman Khan, Faizan Ali, Laiba Ali, M. Omar Parvez, Salman Alotaibi

This study explores how the perceived credibility of sustainability badges defined by attractiveness, expertise, and trustworthiness influences consumer decision-making in online hotel bookings. Drawing on Source Credibility Theory and the Stimulus–Organism–Response (S-O-R) framework, credibility is modeled as a second-order construct that shapes psychological responses: green attitude, green image, and inspiration. These responses are then linked to booking intentions. A simulated booking experiment with 400 US travelers via Amazon Mechanical Turk tested the proposed relationships using structural equation modeling. Results reveal that badge credibility significantly enhances green image and inspiration, both of which strongly predict booking intentions. However, green attitude does not directly influence behavior, underscoring the attitude–behavior gap in sustainability research. The study contributes by conceptualizing multidimensional credibility in digital hospitality and extending the S-O-R framework to explain ecolabel effects. Practically, hotels should align credible third-party certifications with sustainability messaging to foster trust and inspire bookings.

本研究探讨了由吸引力、专业知识和可信度定义的可持续性徽章的感知可信度如何影响消费者在线酒店预订决策。根据来源可信度理论和刺激-有机体-反应(S-O-R)框架,可信度被建模为一个二级结构,它塑造了心理反应:绿色态度、绿色形象和灵感。然后,这些反应与预订意图联系起来。通过亚马逊土耳其机器人(Amazon Mechanical Turk)对400名美国游客进行了模拟预订实验,使用结构方程模型测试了所提出的关系。结果显示,徽章可信度显著提高绿色形象和灵感,两者都能预测预订意向。然而,绿色态度并不直接影响行为,这凸显了可持续发展研究中的态度-行为差距。该研究通过概念化数字酒店的多维可信度,并扩展S-O-R框架来解释生态标签的影响。实际上,酒店应该将可信的第三方认证与可持续性信息结合起来,以培养信任并激发预订。
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引用次数: 0
Dive Into Diversity: Crafting Effective Marketing Strategies for Tourism and Food Ventures 潜入多样性:为旅游和食品企业制定有效的营销策略
IF 5.7 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-11-07 DOI: 10.1002/jtr.70132
Taibin Hu, Guanming Shi, Shenxin Ye

This research is designed to address the knowledge gaps measuring the correlations between food vlogging, price sensitivity, tourism destinations promotion, consumer feedback, and food tourism based on the Stimulus-Organism-Response (S-O-R) framework. Data was collected from a sample of 398 national and international tourists by using a survey-based questionnaire in China. The study used partial least square-structural equation modeling (PLS-SEM) to analyze the data using Smart PLS 3. The findings of the study revealed that price sensitivity and consumer feedback have a direct impact on food tourism, whereas the study determined no impact of food vlogging and tourism destination promotion on food tourism. However, the study found a significant mediation effect of consumer feedback in the impact of food vlogging, price sensitivity, and tourism destination promotion on food tourism. The study contributes to a new and significant discussion on the relationship between food vlogging, price sensitivity, tourism destinations promotion, consumer feedback, and food tourism, which provides valuable theoretical and practical implications.

本研究旨在解决基于刺激-生物-反应(S-O-R)框架的食品视频记录、价格敏感性、旅游目的地推广、消费者反馈和食品旅游之间相关性的知识缺口。本研究采用问卷调查的方式,对398名国内外游客进行了调查。该研究使用偏最小二乘结构方程模型(PLS- sem)来分析使用Smart PLS 3的数据。研究结果表明,价格敏感性和消费者反馈对美食旅游有直接影响,而研究确定美食视频和旅游目的地推广对美食旅游没有影响。然而,研究发现消费者反馈在美食视频、价格敏感性和旅游目的地推广对美食旅游的影响中具有显著的中介作用。该研究对美食视频、价格敏感性、旅游目的地推广、消费者反馈和美食旅游之间的关系进行了新的、有意义的讨论,具有重要的理论和实践意义。
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引用次数: 0
An Examination of a Triple Serial Mediation Model of Green Human Resource Management 绿色人力资源管理的三序列中介模型检验
IF 5.7 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-10-30 DOI: 10.1002/jtr.70140
Sara Naderi Koupaei, Osman M. Karatepe, Hamed Rezapouraghdam, Elisa Rescalvo-Martin, Constanţa Enea

Anchored in established theoretical frameworks, this paper tests a serial mediation model that investigates green intrinsic motivation (GIM), green work engagement (GWENG), and environmental commitment as the triple serial mediators of the association between green human resource management (HRM) and organizational citizenship behavior for the environment (OCB-E). In this paper, a time-lagged study design involving full-time hotel employees from three surveys was used. The paper presents original evidence concerning a triple serial mediation model for ferreting out the mechanisms relating green HRM to green work outcomes. Results suggest that GIM and GWENG or environmental commitment are serial mediators linking green HRM to green work outcomes. More importantly, green HRM practices foster GIM that in turn leads to GWENG at high levels. Highly green work-engaged employees exhibit heightened environmental commitment and are therefore more involved in OCB-E.

本文以已有的理论框架为基础,检验了绿色内在动机(GIM)、绿色工作投入(geng)和环境承诺作为绿色人力资源管理(HRM)与组织环境公民行为(OCB-E)之间关联的三重序列中介模型。本文采用时间滞后的研究设计,涉及三个调查的全职酒店员工。本文提出了一个三重串行中介模型的原始证据,用于寻找绿色人力资源管理与绿色工作成果相关的机制。结果表明,GIM和GWENG或环境承诺是绿色人力资源管理与绿色工作成果之间的串行中介。更重要的是,绿色人力资源管理实践促进了GIM,从而导致了更高水平的GWENG。高度从事绿色工作的员工表现出更高的环境承诺,因此更多地参与到OCB-E中。
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引用次数: 0
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International Journal of Tourism Research
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