International Journal of Tourism Research最新文献

The notion of conspicuous consumption in tourism, along with the perception of destination conspicuousness, is an area that warrants more attention and exploration in tourism research. Thus, to expand the relatively limited literature on tourists' perception of destination conspicuousness, this study aimed to investigate its antecedents and outcomes. Based on the sample of 502 Serbian tourists, the study confirmed that factors such as destination brand experience and destination personality precede the perception of destination conspicuousness, while destination attachment and loyalty were found to be the outcomes. Theoretical and practical implications are discussed in the paper.

This research examines the effect of the answering style of ChatGPT on users' acceptance in a trip planning context, where ChatGPT recommends a list of destinations. Focusing on two style factors (information structure: destinations are listed vs. explained; communication style: opening and ending remarks are present vs. absent), we examined how travelers' acceptance of ChatGPT's recommendation varied with its answering style based on the “Computers are Social Actors” paradigm, via three experiments. While the relationship between communication style and travelers' acceptance was not significant, that between information structure and acceptance was significant, travelers were more willing to visit the destinations recommended by ChatGPT when they were explained than when listed. Also, this research identified a mediator (perceived informativeness) and a moderator (travelers' familiarity with the destinations) of the relationship. As one of the earliest empirical studies regarding travelers' usage of ChatGPT, this study serves as a reference for future research.

Because Islamophobia has increased recently, Muslim tourists, who make up a crucial part of the global tourism market, prefer to travel to Muslim-friendly places. However, the perceived Muslim-friendly tourist destination image (MFTDI) remains completely unaddressed in the literature. Furthermore, there is no systematic empirical evidence concerning the impacts of the MFTDI on perceived value, satisfaction and Muslim actual visit behaviour. As a result, the purpose of this investigation is to define the multiple components of MFTDI, to explore the interrelationships within the MFTDI, value, satisfaction and Muslim actual visit behaviour, and to design and test a theoretical framework for the outcomes of MFTDI in the travel industry. To do so, nine hypotheses were established and evaluated using a survey of 576 Muslim travellers of different nationalities. The findings indicate that the dimensions of the proposed MFTDI model are critical for improving Muslim travellers' actual visit behaviours in the travel industry.

This two-part study examines how travel vlogs influence tourist behaviors and, consequently, their value in destination marketing. A convenience sample of 196 North Americans who belonged to Generation Y was collected via an online experiment. The first part adopted the Attention-Interest-Desire-Action (AIDA) principle as the theoretical underpinning of how travel vlogs influence Gen Y travel behaviors, contrasting them with Destination Marketing Organization (DMO) promotional videos. It was found that travel vlogs impact tourist behavior by attracting tourists' attention, delivering realistic destination information, and inspiring them. The second part examined the relationship between destination competitiveness levels and willingness to pay (WTP), and the impact of travel vlogs and DMO promotional videos on this relationship. It was shown that destination competitiveness levels exert different impacts on WTP between travel vlogs and DMO promotional videos. This study enriches the tourism destination marketing literature and suggests that DMOs tailor their strategies based on destination competitiveness.

Although the tourism shopping experience is growing in volume and importance, there is a lacuna about how the experiential facets of tourism shopping shape tourists' attitudes and behaviors. Therefore, this study aims to provide a broader understanding of this, by exploring the structural relationships between tourism shopping experiences, tourism shopping value, affective attachment, and behavioral intention. Data were sourced from 500 international tourists who had shopping experiences in Ghana. Results showed that experiential facets of in-and-out of store ambience, product, and store policy, all significantly inform hedonic and utilitarian shopping values. Both utilitarian and hedonic values positively influenced affective attachment and behavioral intention. The results of this study have academic and practical implications, as they shed light on understanding the cognition-affect-behavior relationships in a tourism shopping context.

This study takes the stimulus-organism-response (SOR) model serving as the foundation, takes tourists' perception of user-generated content (UGC) as the stimulus, and expands it into the two parts of form perception and authenticity perception at the same time; uses the destination image and the perceived value as the organism; and views tourists' intention of intangible cultural heritage (ICH) preservation as the response. An online survey was conducted to collect data for this study, resulting in the acquisition of 567 questionnaires that met the established validity criteria. It was concluded that factual (UGC) did not have a substantial influence on the perception of the destination and its perceived value. Moreover, tourists' perception of authenticity in terms of existence positively affected both the destination image and perceived value. The findings provide a theoretical foundation for future in-depth research and practical guidance for stakeholders in ICH tourism to improve tourists' intention to preserve ICH.